Search with Candour

Επεισόδια

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  Automating SEO With ChatGPT + Python (Seb Atkinson) & Google Exploit Insights (Mark Williams-Cook) | Search with Candour 14.09.2026 49λ

  🌟 SearchNorwichXL - 24 September 2026: https://searchnorwich.org/🎟️Get your tickets: https://www.eventbrite.co.uk/e/searchnorwichxl-a-one-day-seo-conference-with-world-class-speakers-tickets-1985283700992?discount=podcastJack Chambers-Ward previews SearchNorwichXLand shares two talks from past SearchNorwich events:First, Seb Atkinson shows how ChatGPT’s Code Interpreter is the cheat code you need to start automating SEO tasks and improve your data analysis abilities using Python - no prior coding skills required!Seb discusses the kinds of SEO activities you can automate with Python and how to use ChatGPT to get started, including what tools to use, example projects and prompts, how to resolve errors, and how to use ChatGPT to develop your own coding skills.Second, Mark Williams-Cook from Search Norwich 19, explains why using conceptual models is doing "advanced SEO" and what he learned from the Google exploit he discovered last year. Also, Mark describes how SEO is just like the video Theme Park (yes, seriously)⌚ Time stamps00:00 Introduction02:39 ChatGPT's Code Interpreter: Your secret weapon for SEO automation success - Seb Atkinson20:33 Improving your SEO with conceptual models - Mark Williams-Cook47:03 Wrap Up
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  August 2026 SEO and AI News: EU AI transparency law, Claude watermarks, Google’s anti-scraping URLs 07.09.2026 29λ

  Topics discussed:New EU transparency rules requiring clear labelling of AI-generated or AI-altered content across formatsMicrosoft Clarity is adding branded vs non-branded segmentation for AI query/citation reporting and share of authorityAnthropic’s Claude embedding watermarks/metadataGoogle is expanding AI Mode with interactive visualisations, quizzes, Lens learning features, and Notebook/Gemini integrationsGoogle is introducing google.com/goto redirecting tracking URLs aimed at reducing scraping abuse, with major rank-tracking tools saying it doesn’t impact tracking dataNews stories:https://www.euronews.com/my-europe/2026/08/02/ai-generated-label-becomes-mandatory-in-the-eu-for-companieshttps://clarity.microsoft.com/blog/branded-non-branded-queries/https://www.cloudflare.com/press/press-releases/2026/cloudflare-adds-aeo-visibility-dashboard-to-its-aeo-suite-showing-brands-whether-ai-assistants-are-recommending-them/https://support.claude.com/en/articles/16266773-how-claude-marks-ai-generated-contenthttps://www.seroundtable.com/google-search-goto-tracking-41957.htmlTime stamps00:00 Coming up on the show00:26 Introduction01:45 EU AI-labelling rules06:31 Microsoft Clarity AI brand query filters11:31 Claude watermarking update15:45 Google AI visual tools22:49 Google anti-scraping URLs25:54 What’s coming up on season 528:05 Wrap up
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  SearchNorwichXL Preview: SEO talks from Arnout Hellemans and Brendan Bennett 31.08.2026 51λ

  Jack Chambers-Ward continues the hype for SearchNorwichXL by highlighting talks from Arnout Hellemans and Brendan Bennett, who will be speaking at SearchNorwichXL.Arnout’s talk from SearchNorwich 16 is titled ‘How to work on your SEO without paying for tools’, and Brendan’s talk from SearchNorwich 19 is titled ‘It’s not me, it’s you: Why your SEO or agency (probably) hates you’🎟️ Get 25% off SearchNorwichXL tickets: https://www.eventbrite.co.uk/e/searchnorwichxl-tickets-1985283700992?discount=podcast Chapters00:00 Introduction03:19 Arnout Hellemans’ talk23:43 In-between talks24:26 Brendan Bennett’s talk49:18 Wrap up
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  The big SearchNorwichXL 2026 preview 24.08.2026 47λ

  Jack Chambers-Ward and Mark Williams-Cook present a preview of SearchNorwichXL, their upcoming conference on 24 September 2026.Mark and Jack discuss the talks they’re looking forward to and give a preview of what to expect on the day.Use ‘MONDAYSWC’ to get 20% off your tickets: ⁠https://www.eventbrite.co.uk/e/searchnorwichxl-tickets-1985283700992?discount=mondayswc⁠For more information about SearchNorwichXL: https://searchnorwich.org/Chapters00:00 Introduction01:29 Mark’s first pick: Arnout Hellemans08:36 Jack’s first pick: Giulia Panozzo16:37 Mark’s second pick: Adam Gent25:22 Jack’s second pick: Future Of Search Panel31:14 Mark’s third pick: Myriam Jessier39:14 Jack’s third pick: Martin Splitt42:20 Discount code and tickets43:43 Mark’s upcoming speaking schedule46:55 Thanks and wrap up
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  SEO, design and brand in the age of AI | Search With Candour 17.08.2026 1ώ 20λ

  Candour’s Principal SEO Consultant, Brendan Bennett and Design Lead Mark Salisbury join Search with Candour to discuss the growing overlap between SEO, design, UX, and brand, and how AI/LLMs and emerging agentic experiences affect the way we build and use websites.The Candour trio also explore what brand means beyond just a logo, how third-party signals like reviews, Reddit, and search results shape perception, and how SEOs measure brand through metrics such as brand search volume, sentiment, and frameworks like Google’s HEART.The conversation covers trust signals, page clarity, semantic HTML, the tension between brand-led copy and keyword-focused headings, and the risk of AI-generated “slop” versus human differentiation.Follow Mark and Brendan:Website: https://withcandour.co.uk/Mark on LinkedIn: https://www.linkedin.com/in/mark-salisbury-701b8911/Brendan on LinkedIn: https://www.linkedin.com/in/brendanbennett1989/Chapters00:00 Welcome, Brendan Bennett and Mark Salisbury01:09 Design vs SEO No Versus03:01 Why Brand Matters Now09:45 Defining Brand Beyond Logos17:17 Brand Metrics and Frameworks22:40 SERP Signals and Trust Issues27:19 When Brand Beats SEO33:01 AI Websites and Human Proof36:12 Luxury Branding vs AI Content42:05 Websites as Experiences42:48 Designing for Agents43:50 Trust and Spend Thresholds45:47 Technical SEO Meets Semantics49:10 Brand Voice vs Keywords53:31 Traffic vs Conversion Tradeoffs56:43 What Makes a Site Good59:04 Trust Signals and UX Proof01:02:14 Vibe Coding and Web Slop01:03:44 Future of SEO and Design01:08:51 Recommendations: Actionable tips01:12:00 Recommendations: Tools to try01:15:23 Recommendations: Fun things like dancing and video games
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  AI Search & SEO News (July 2026): Google Trends Update, ChatGPT + Yelp, AI Mode Ads & New Studies 10.08.2026 40λ

  Jack Chambers-Ward hosts a July 2026 AI search and SEO news roundup on Search With Candour.This episode covers everything from new Google Trends features and social media data tracking in Google Search Console to research about ads in Google AI Mode and if Google punishes AI-generated content.Links to articleshttps://www.linkedin.com/posts/analyzing-search-interest-just-got-more-powerful-share-7478017577340968960-qsi3/https://www.linkedin.com/feed/update/urn:li:activity:7480247562084638720/https://seranking.com/blog/google-ai-mode-ads/https://www.tryprofound.com/blog/google-com-is-now-ai-mode-s-2-cited-domainhttps://ahrefs.com/blog/google-doesnt-punish-ai-content/https://www.similarweb.com/corp/reports/2026-generative-ai-landscape/https://www.axios.com/2026/07/23/yelp-reviews-chatgpt-geo-partnershipChapters00:00 Coming up on this episode00:29 Introduction01:53 Live Podcast returns on 7 October 202604:19 Google Trends new comparison feature09:31 ChatGPT adds Yelp reviews12:35 SE Ranking study: Ads in AI Mode18:39 Profound study: Google cites itself more23:01 Ahrefs study: Does Google punish AI content?29:37 SimilarWeb Generative AI Report36:33 Wrap up
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  Turn client expertise into SEO gold | Search with Liv Day and Ellie Wraith 03.08.2026 1ώ 1λ

  Liv Day and Ellie Wraith from Digitaloft join Search with Candour to explain how to turn client expertise into SEO gold and why you need to create content your competitors can’t copy.They explain why unique, non-commodity content matters more in the AI era, how to extract insights from hesitant clients, and how to build processes (checklists, writer access to experts, ongoing client questions) to ensure information gain.They discuss using first-party data (sales, customer service transcripts), surveys, and sources like Reddit to uncover real audience pain points, plus repurposing interviews and video assets across site pages based on page goals. Follow Liv & Ellie:Digitaloft: https://digitaloft.co.uk/Liv on LinkedIn: https://www.linkedin.com/in/olivia-day-seo/Ellie on LinkedIn: https://www.linkedin.com/in/elliewraith/Chapters00:00 Welcome to Search with Candour02:46 Introducing Ellie Wraith03:38 Introducing Liv Day04:30 Why expertise matters now09:48 Measuring information gain15:12 Client chats vs keyword research18:17 Handling hesitant experts27:25 Personal brands and authority32:53 What is trust in the AI era35:10 Convincing clients to get on camera37:04 Proving real Experts39:30 Repurposing your content and assets41:58 Technical difficulties42:05 Finding Proprietary Data46:50 Measuring Content Success51:03 Recommendations: Ask more questions and prioritise based on your bottom line54:01 Recommendations: Collate customer service data and check Reddit56:44 Recommendations: Summer gigs and Widow’s Bay59:00 Where to Follow and Wrap
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  June 2026 SEO News: Google is in legal trouble for AI Overviews, AI traffic reports in Google and Bing 27.07.2026 34λ

  Jack Chambers-Ward recaps the biggest SEO news from June 2026 on Search With Candour.Jack covers Google’s “Preferred Sources” expanding from Discover into AI Mode and AI Overviews, the new Search Console generative AI performance reporting and contrasts it with Bing Webmaster Tools’ expanded AI visibility reporting.He also highlights the new ability to connect Google Business Profile to GA4 for richer local reporting and a landmark German court ruling that Google can be held liable for false claims in AI Overviews, treating them as Google’s own content.Links to news storieshttps://blog.google/products-and-platforms/products/search/original-high-quality-content-search/https://blog.google/products-and-platforms/products/search/a-new-profile-to-help-publishers-and-creators-highlight-their-work-on-search/https://developers.google.com/search/blog/2026/06/gen-ai-performance-reportshttps://blogs.bing.com/search/June-2026/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Comparehttps://support.google.com/analytics/answer/16930347https://the-decoder.com/landmark-german-ruling-declares-googles-ai-overviews-are-googles-own-words-and-makes-it-liable-for-false-answers/Chapters00:00 Introduction01:27 Preferred sources expand to AI Mode05:08 Google adds creator Search Profiles08:32 GSC AI performance reporting10:25 Bing AI visibility tools17:23 Google Business Profile data in GA422:34 German court finds Google liable for AI Overview content31:11 Wrap up
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  Navigating SEO in the Age of AI and Misinformation 20.07.2026 1ώ 4λ

  Sean Barber joins Search with Candour to discuss fighting misinformation in the health industry.Misinformation has been exacerbated with the growth of LLMs and AI, which increasingly cite piecemeal sources in ways that can mislead or endanger users.Sean and Jack share examples such as incorrect CPR guidance and confusing emergency and non-emergency phone numbers.Follow Sean:Website: https://www.searchwithsean.com/YouTube: https://www.youtube.com/@SearchWithSeanLinkedIn: https://www.linkedin.com/in/seanrbarber/Bluesky: https://bsky.app/profile/searchwithsean.bsky.social00:00 Fighting misinformation in YMYL industries01:36 Meet Sean Barber05:15 Why misinformation spreads so quickly08:09 AI Overviews causing health risks11:26 Patience versus accuracy15:02 Organisation-wide strategies for companies fighting misinformation21:19 The importance of transparency and reputation26:28 Defensive vs proactive tactics29:51 Proving your expertise34:01 Put experts on camera37:58 Low-budget video setup39:51 Authenticity beats big productions41:10 Why showing your face matters43:13 How to build trust signals46:18 AI search and funding50:03 Bad press is actually bad press52:59 Always keep a human in the loop55:11 Recommendations: Sean’s actionable tip57:41 Recommendations: Sean’s SEO tools59:38 Recommendations: TV and movies01:03:54 Episode wrap-up
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  How to rank in ChatGPT and AI search: Get AI traffic with listicles 13.07.2026 1ώ 8λ

  Léo Poitevin, founder and CEO of Astrak Agency, joins Search with Candour to discuss why your competitors may be recommended in ChatGPT and other AI search tools while you are not.Topics discussed:Why AI search engines are easier to manipulate than GoogleHow to identify competitors in AI searchHow to build trust signals for AI searchHow to use listicles and guest posts to rank in AI searchThe risks of self-promotional listiclesFollow Léo:Astrak Agency: https://astrak.agency/en/LinkedIn: https://www.linkedin.com/in/leo-poitevin/YouTube: https://www.youtube.com/@leopoitevinGet your tickets for SearchNorwichXLChapters00:00 Highlights of Léo Poitevin01:03 Introduction05:24 Leo’s SEO background07:14 Are LLMs easier to game than Google?07:47 Google is good at fighting spam12:36 AI competitor research15:16 Competitor research for GEO19:47 Tracking volatility25:13 Imperfect data and KPIs for AI search30:11 A listicle strategy that works for LLMs33:01 Léo case studies36:07 The risks of listicles37:16 Self promotional listicles38:04 Ranking shifts in ChatGPT39:06 Listicles penalised by Google41:48 Testing new limits43:05 Links versus mentions46:18 Black Hat vs White Hate SEO49:15 Influencers and guest posts52:34 What hurts AI search56:20 Recommendation: Actionable tip57:51 Recommendation: Tool59:57 Recommendation: Cozy games01:05:14 Where to follow Léo01:06:44 Episode wrap-up
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  Search with Josh Bachynski | The ethics of AI SEO, the new ranking factors & evidence-based marketing 06.07.2026 1ώ 19λ

  Host: Jack Chambers-Ward | https://www.linkedin.com/in/jlwchambers/ | He/himIn this episode of Search with Candour, I’m joined by Josh Bachynski, CEO at Be Found Everywhere. With over 20 years of experience, Josh shares insights on ethical marketing and why an evidence-based approach to SEO is important for AI search optimisation.Topics discussed:Why AI Mode is the biggest change in search since 1998How the ranking factors compare to the traditional 10 blue linksWhy marketers must adapt to AI or get left behindWhy testing is so important in making strategic decisionsGoogle’s definition of consensus and non-commodity contentHow to find trustworthy sources in SEOThe difference between virtue signalling and truly ethical marketingChapters00:00 Introducing Josh Bachynski01:16 Introduction04:15 Why evidence-based SEO is so important07:05 The new ranking factors for AI search15:00 Google’s definition of consensus and E-E-A-T18:18 The ethics of Google’s business model23:07 Google Ads incentives27:34 Learn to embrace AI and adapt36:11 Defining ethical marketing41:18 Truthful ethical marketing42:12 Virtue signalling and positivity43:28 Use AI for good44:03 Google is not moral47:55 Adapt or lose jobs50:37 Evidence-based SEO testing53:55 Finding trustworthy sources in SEO59:08 Accountability in communities01:03:30 Recommendation: Actionable tip01:08:36 Recommendation: Tools and software01:14:03 Recommendation: Something fun01:16:48 Where to follow Josh01:18:31 Episode wrap-up and upcoming guestsFollow JoshWebsite: https://bfeai.com/ - Use code BEEFY-JOSH-20 for 20% offLinkedIn: https://www.linkedin.com/in/josh-bachynski/YouTube: https://www.youtube.com/jbachynsWatch / Listen on YouTube - https://youtube.com/playlist?list=PL8c8k5Yy8FltVNsIsP1iUCSXDfE5cq2pM&si=xl4cMh_ngcMhrJ0-Subscribe to Core Updates for weekly SEO news and SEO tips - https://coreupdates.com/
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  What SEOs should learn about UX from web designers 29.06.2026 1ώ 13λ

  Laura Iancu joins Search with Candour to talk about the growing crossover between SEO and UX and how we should all thinking about “search experience optimisation” (SXO) instead of traditional SEO.Follow Laura:Searchpedia: https://searchpedia.co.uk/LinkedIn: https://www.linkedin.com/in/laura-iancu-seo/Bluesky: https://bsky.app/profile/searchpedia.bsky.socialTikTok: https://www.tiktok.com/@searchpediaChapters00:00 Intro trailer01:37 Introduction03:53 Why SXO matters05:05 Building a common language09:44 How often to have these conversations13:17 Sell the value, to get buy-in17:55 Show, don't tell25:26 Go beyond best practices30:27 Take a culture-first approach to research34:33 The benefits of heatmaps36:57 UX basics for SEOs41:41 Designers should stay flexible42:43 SEO basics for design teams44:52 AI search shifts47:30 Testing LLM Visibility48:44 Laura’s perfect website51:16 A dream of smarter site search54:33 Personalisation vs bots01:00:01 Recommendations: Actionable tip01:01:47 Recommendations: Tools and software01:03:49 Recommendations: Books and games01:10:31 Where to find Laura01:11:45 Episode wrap-up
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  Buying Links vs Digital PR: Risks, Costs, and What Actually Works (with Vince Nero from BuzzStream) 22.06.2026 1ώ 18λ

  Host: Jack Chambers-Ward (he/him)Vince Nero, BuzzStream’s Director of Content Marketing, joins Search with Candour to discuss whether paying for digital PR is the same as buying links.Vince shares research on link marketplaces, noting many sites have zero organic traffic and only a tiny fraction qualify as high-quality. With some top-tier paid placements averaging thousands of dollars per link, often rivalling or exceeding monthly digital PR retainers.Vince and Jack also discuss relevancy vs authority, referral traffic and business impact, the growing value of brand mentions for AI visibility, and how creating owned, original assets and proprietary data can drive long-term coverage.Follow VinceBuzzstreamBuzzstream podcastFollow Vince on LinkedInVince’s previous episodeVince's recommendations:Actionable tip: Create unique content for digital PR pitches and host that content on your website.Recommended tool: XofuSomething fun: Mina the Hollower and Widow's BayChapters00:00 Highlight reel01:12 Introduction04:47 Welcome Vince Nero05:38 Digital PR vs link buying08:48 Link marketplaces data12:47 Quality metrics relevancy17:13 Google risks penalties21:45 Cost value comparison32:02 Digital PR long-term wins36:07 The importance of owned assets44:00 AI mentions new value46:51 Linked vs unlinked mentions48:25 When links don’t matter49:46 Big brand campaign metrics50:45 AI as a status signal52:55 Non-AI agency debate54:15 Trusting Google guidance55:17 Search relations vs Google Corp01:01:00 guidelines vs case studies01:03:01 Recommendations: Actionable tip01:04:24 Recommendations: Tool/software01:05:37 Recommendations: Something fun01:15:28 Where to find Vince01:16:28 Episode wrap up and next guests
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  AI for Human SEO + “Maybe It Isn’t JavaScript” (Crystal Carter & Martin Splitt) | SearchNorwich highlights 15.06.2026 55λ

  Host Jack Chambers Ward shares a special episode of Search With Candour highlighting two talks from SearchNorwich 18 ahead of the first SearchNorwichXL conference on 24 September 2026.🎟️SearchNorwichXL tickets: https://searchnorwich.org/In the first talk, Crystal Carter (Wix) discusses using AI tools for “actual intelligence” in SEO by emphasizing human experience, real examples, and opinion, noting forum visibility (e.g., Reddit) and practical ways to add EEAT-style signals, primary-source content, and social proof while using tools like transcribers, image enhancers, and NotebookLM.In the second talk, Martin Splitt (Google) presents “Maybe it isn’t JavaScript,” explaining that many indexing issues blamed on JavaScript are actually caused by blocked resources (e.g., robots.txt blocking APIs), caching/CDN behavior, or incorrect status codes in SPAs, and recommends using Search Console and rendered HTML to diagnose problems.00:00 Introduction00:26 Search Nor Excel Preview01:05 SearchNorwich 18 highlights01:49 Crystal Carter Intro04:59 AI Reality In SEO07:41 Why Humans Still Win09:54 Experience Signals Matter15:17 Real Examples And Proof17:39 Opinions Drive Clicks20:51 AI Tools For Humans23:39 NotebookLM Workflow25:32 Wix Built In AI Tools27:40 Crystal Wrap Up28:58 Why JavaScript Gets Blamed30:55 Use Search Console Rendered HTML33:04 Missing Content Cats Case Study35:32 Robots TXT Blocking The API37:52 Google Rendering Bug Noindex JS41:24 Phantom Noindex From CDN Cache47:10 SPA Error Pages Returning 20050:57 Fixing SPA 404s Properly51:54 Summary Tools And Q&A54:42 Wrap up
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  May 2026 SEO News Recap: Google I/O, AI Traffic in GA4 & the May 2026 Core Update 08.06.2026 47λ

  Jack Chambers-Ward hosts a solo episode to recap the biggest SEO news from May 2026, including Google IO, AI traffic reporting in GA4 and the May 2026 core update.Links to news storieshttps://blog.google/products-and-platforms/products/search/explore-web-generative-ai-search/https://www.linkedin.com/feed/update/urn:li:activity:7458539598885867520/https://developers.google.com/search/docs/fundamentals/ai-optimization-guidehttps://support.google.com/analytics/answer/9164320?hl=en#05132026https://blog.google/products-and-platforms/products/search/search-io-2026/https://blog.google/products-and-platforms/products/shopping/google-shopping-cart/https://status.search.google.com/incidents/wdAXJk6LRRihEjpzEeWEhttps://www.sistrix.com/blog/may-2026-core-update-visibility-analysis-and-data-updates/Time stamps00:00 Intro03:11 Subscriptions and Trusted News10:25 Reddit in Google Business Profiles14:12 Google’s guide for AI search optimisation29:07 GA4 AI Assistant Tracking33:08 Google I/O recap33:57 Search Box Reimagined37:42 Agentic search and UI40:28 Personal Intelligence42:57 Google’s Universal Cart45:17 May 2026 core update46:58 Wrap up
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  Does Answering People Also Ask Questions Improve Rankings? (SEO Study w/ Chris Green) 01.06.2026 49λ

  Chris Green joins Search with Candour to share his study on whether answering Google’s “People Also Ask” (PAA) questions correlates with higher organic rankings. 📖 Read the study in full: https://alsoasked.com/insights/paa-ranking-correlation Key takeaways📈Across the top 5 positions, pages that fully answer more PAA questions tend to rank higher.📊Commercial and transactional queries show the strongest correlations; navigational and informational queries are weaker.📉Beyond page 1, the correlation drops sharply and can even reverse in lower page 2 positions—likely due to small sample sizes and SERP variability.Answering PAA questions alone isn’t enough to rank well; technical quality, external signals, and user experience still matter.✅Covering a wide range of related questions can make content semantically richer, which may support ranking potential.Follow Chris Green🔗Website - https://www.chris-green.net/🔗LinkedIn - https://www.linkedin.com/in/chrisgreenseo/00:00 Do PAA Boost Rankings01:21 Show Intro and Context03:12 Meet Chris Green04:48 Why PAA Matters Now06:14 Originality and Value Proxy12:28 Study Setup and Intent Buckets16:02 SERP Sampling Top 2017:48 Scraping Content at Scale19:28 How Deep to Pull PAA21:01 Crawl Errors and Bot Blocks23:38 Cleaning Scrape Data24:00 Scraping Ethics and Bots26:09 Study Setup and Scoring27:29 Key Findings and Correlations32:48 Why Intent Was Messy36:43 Full vs Partial Answers39:37 Client Action Plan44:57 Beyond PAA Question Mining47:23 Where to Follow Chris48:12 Episode Wrap and Teaser
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  HiveMCR 2026 Recap - SEO talks, AI Search panel, live comedy and more 25.05.2026 31λ

  Jack Chambers-Ward gives a recap of his experience at HiveMCR 2026 including all of the talks, panels and events over the two-day event hosted by Charlie Whitworth.The event included live music, stand up comedy and talks from Jono Alderson, Dawn Anderson, Alex Moss, Sophie Brannon and many more.Sponsored by Trendos - the AI search visibility tool.With Trendos, you can see who’s buying ads in your AI search results.Trendos now tracks ChatGPT sponsored placements and is the first tool to reveal which competitors are paying to appear in the AI answers your customers see every day. Use code CANDOUR to get a 5% discount on any paid plan. Try Trendos.com ChatGPT AdRadar nowChapters00:00:00 - Introduction00:02:19 - Trendos ad00:05:08 - Thursday at HiveMCR00:05:52 - Nikki Halliwell’s talk00:06:35 - Jess Atkinson’s talk00:07:09 - Manchester SEO All-stars panel00:08:10 - Token Honey00:09:21 - Friday at HiveMCR00:09:41 - Alex Moss’s talk00:11:05 - Sophie Brannon’s talk00:12:20 - Dawn Anderson’s talk00:13:49 - Jono Alderson’s talk00:16:19 - AI Search panel - Ben McKay, Nick Handley, Itamar Blauer and Gus Pelogia00:17:21 - Itamar Blauer’s talk00:18:22 - Areej AbuAli’s talk00:20:16 - Brand and digital PR panel - Lisa Paasche, Harry Clarkson-Bennett, Jono Alderson, Shannon McGuirk and Ashley Liddell00:21:20 - Gus Pelogia’s talk00:22:22 - Ashley Liddell’s talk00:23:40 - Gianluca Fiorelli’s talk00:24:19 - Steve Paine’s talk00:25:14 - Wrap up panel - Charlie Whitworth, Dawn Anderson, Luke Cope and Ned Poulter00:27:02 - Live comedy by Katie Lingo00:27:40 - Live comedy by Rich Wilson00:29:06 - Live comedy by Jeff Innocent00:29:49 - Wrap up and outro
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  Conversation with Adam Gent | How Google's index actually works and why indexing matters 18.05.2026 1ώ 5λ

  Adam Gent returns to Search with Candour to discuss how Google’s indexing works and why large websites should monitor it closely.Adam explains that statuses like “URL unknown to Google” can mean Google has deprioritised and effectively forgotten pages, and that Search Console may misreport or fail to alert when pages are actively de-indexed. He describes a “130-day rule” for indexing, where low page quality can affect the status of existing pages.They also cover index bloat on large websites, the importance of long-term indexing, and practical steps like segmenting sitemaps by site sectioning or seasonality.Follow AdamIndexing InsightFollow Adam on LinkedInFollow Adam on BlueskyAdam at SearchNorwichXLChapters00:00 Highlight reel of Adam Gent01:40 Introduction04:57 Why index monitoring matters08:11 Search Console blind spots10:29 URL unknown to Google13:13 Why Adam built Indexing Insight14:04 The 130-day rule for indexing15:28 What page quality means21:36 Site sections and patterns29:37 Index bloat on big sites32:20 Cleaning up for AI visibility33:51 Indexing ratios that matter36:44 Is indexing getting harder37:33 Short-term vs long-term indexing40:50 Demand-led recovery44:29 Indexing misconceptions explained48:39 Sitemaps for seasonality52:11 Reducing Search Console noise55:44 Recommendations01:03:15 Wrap up
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  SEO News Recap (April–May 2026): Google AI Mode in SERPs, How to Build Agent-Friendly Websites & Gemini in Chrome 11.05.2026 40λ

  Jack Chambers-Ward delivers an SEO news recap covering key stories from April 2026 into early May.He highlights Google testing AI Mode directly in the “All” tab, AI Mode’s agentic restaurant bookings, AI Mode side-by-side browsing in Chrome desktop (US), and Google’s Audio Overviews appearing on SERPs beyond Search Labs.He also discusses Google’s official guidance on building agent-friendly websites—how agents use screenshots, raw HTML, and the accessibility tree—and notes Gemini in Chrome rolling out worldwide, potentially boosting Gemini adoption.Google tests AI Mode in the main search tab - https://brodieclark.com/notes/#apr-2026 Google Search Console impressions error - https://xcancel.com/brodieseo/status/2040311550406472112 Agentic restaurant bookings - https://xcancel.com/Google/status/2042626811083853857 AI Mode can open in side-by-side view - https://blog.google/products-and-platforms/products/search/ai-mode-chrome/ Google tests Audio Overviews - https://www.seroundtable.com/google-testing-audio-overviews-wild-41207.html How to build agent-friendly websites - https://web.dev/articles/ai-agent-site-ux Gemini in Chrome - https://www.linkedin.com/posts/nataliawitczyk_yes-gemini-integrated-in-chrome-is-now-rolling-activity-7456789716202508288-He8k/Get your tickets for SearchNorwichXL: https://searchnorwich.org/ Time stamps00:00 Intro01:22 AI Mode hits main search tab05:38 Search Console impressions bug07:35 AI restaurant booking agents11:09 AI Mode adds split-screen mode in Chrome18:47 Audio Overviews on SERPs21:51 How to build agent-friendly websites30:15 Gemini in Chrome goes global38:28 Wrap up
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  The Efficiency Paradox: Why AI Isn’t Actually Making Your Life Easier (Live at Ironworks Studios in Brighton) 04.05.2026 1ώ 24λ

  In this eighth live collaboration between SEO Mindset and Search with Candour, the hosts discuss the “efficiency paradox” and why AI can increase overwhelm rather than make life easier.Jack Chambers-Ward, Sarah McDowell and Tazmin Suleman debate the pressure to use AI, environmental and job concerns, hallucinations and misuse for legal/medical advice, de-skilling, declining human interaction, and the value of friction and curiosity.Audience Q&A covers practical uses (timestamps, concise messages, event planning), handling forced AI adoption with boundaries, and a discussion of physical books and focus.SponsorsSponsored by SISTRIXSponsored by MajesticFollow The SEO Mindset Podcasthttps://theseomindset.co.uk/ Follow Search with CandourWatch on YouTube: https://www.youtube.com/playlist?list=PL8c8k5Yy8FltVNsIsP1iUCSXDfE5cq2pMFollow on Spotify: https://open.spotify.com/show/4AILSpWLI74daOhECb8Hm0 Chapters00:00 Live Show Kickoff01:23 Meet the hosts02:48 Sponsors and SISTRIX Data07:33 Majestic Books and Q&A09:35 Efficiency Paradox Setup11:00 AI Overwhelm and Pressure17:48 Expectations vs Reality21:52 Hallucinations and Misuse26:00 Deskilling and Bad Bread31:14 Maps Memory and Connection37:34 Productivity as Self Worth37:55 Rest As Productivity38:35 Efficiency Versus Quality40:50 AI Replacing Coworkers42:36 Friction Builds Skills47:56 Embrace Failure And Process50:13 Life Beyond Work55:46 Audience Q And A Uses01:01:07 Forced AI And Boundaries01:11:50 Profit Motives And Reliance01:16:02 Books Comeback And Focus01:22:57 Wrap Up And Thanks