The eCom Show by Shan
Shan Salam
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The eCom Show is a Malayalam-language podcast about e-commerce. Hosted by Shan Salam, it offers insights, strategies, and real-world experiences from industry experts and entrepreneurs. Episodes cover SEO, digital marketing, branding, team building, and current e-commerce trends. The show is aimed at aspiring entrepreneurs and business owners who want to scale their online businesses.
Επεισόδια
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Why Creating Content Makes You Better | Personal Branding Malayalam Series 03.10.2026 8λWhat Does Content Creation Really Give You Beyond Views and Followers?Here's Episode 5 of our Personal Branding Series, covering the personal growth that comes from creating content consistently. Through Shad's own journey as a freelancer and business owner, this episode breaks down 5 benefits of personal branding.Tune in now for the latest episode. -
Ramees 26.09.2026 1ώ 5λനിങ്ങളുടെ ടീമിലെ ആളുകൾ ശരിക്കും "high performing" ആണോ, അതോ വെറും "busy" ആണോ? 🤔ഇത്തവണ ഞങ്ങളുടെ Guest Ramees Ali, കുറച്ചു real founders ൻറെ (Elderly Healthcare, General Trading, Digital Marketing) കൂടെ ഇരുന്നു ഒരു open discussion നടത്തിയിട്ടുണ്ട്. Team Building, Hiring Mistakes, Talent Density എന്നിവയെ കുറിച്ച്.ഒരു ടീം build ചെയ്യാൻ പ്ലാൻ ഉള്ളവരും, ഹയറിംഗിൽ mistakes ചെയ്യുന്നുണ്ടോ എന്ന് അറിയാൻ ആഗ്രഹിക്കുന്ന founders ഉം definitely കാണേണ്ട ഒരു Episode ആണിത്.Watch the latest episode. -
Personal Brand കൊണ്ട് എത്ര Earn ചെയ്യാം? Real Numbers Breakdown | Ep 4 19.09.2026 15λHow to Turn Personal Branding into Opportunities?Here's Episode 02 of our Personal Branding Series, covering why personal branding matters in 2026 and how you can turn it into real opportunities. Through real-life examples, this episode breaks down the "Surface Area" technique and how you can apply it.Tune in now for the latest episode. -
Google My Business Exposed: Scams, Fake Reviews & What Business Owners Get Wrong | #117 12.09.2026 2ώ 35λ"We're on Google Maps" isn't the same as "we're doing it right."We took our mics on the road across Calicut and live-audited real businesses: a restaurant, a clothing brand, a leather shop & a boutique, fixing their Google Business Profiles on the spot 🎙️You can see:- Duplicate Google listings silently killing businesses.- How Google actually decides who ranks #1 on Maps.- What AI search means for local businesses.The full episode is live now. -
Why Content Creation is the Gold Mine of Personal Branding | Malayalam Series | E-03 05.09.2026 13λHow to Turn Personal Branding into Opportunities?Here's Episode 02 of our Personal Branding Series, covering why personal branding matters in 2026 and how you can turn it into real opportunities. Through real-life examples, this episode breaks down the "Surface Area" technique and how you can apply it.Tune in now for the latest episode. -
How to Build a Brand With Zero Marketing Budget | Ayurveda Founder's Playbook | ft. Dr.Parvathy Sabu | #116 29.08.2026 1ώ 41λFrom treating high-risk pregnancies as an Ayurvedic doctor to building India's only doctor-owned mother & baby care brand, Dr. Parvathy Sabu's journey is proof that your biggest struggle can become your strongest business.In this episode, she opens up about her own 136kg pregnancy journey, building a home-service therapist model from scratch, training 450+ doctors, and scaling a bootstrapped D2C brand with zero funding and almost no ad spend.Full episode is live now | Check Latest Episode -
The Surface Area Secret Behind Personal Branding┃Personal Branding Series - Episode 02 22.08.2026 10λHow to Turn Personal Branding into Opportunities?Here's Episode 02, covering why personal branding matters in 2026, and how you can turn it into real opportunities. Through real-life examples, this episode breaks down the "Surface Area" technique and how you can apply it.Tune in now on the latest episode. -
From ₹8 Lakh to ₹1 Crore: Inside the Creator Economy | ft. Mallu Chekkan | #115 15.08.2026 1ώ 19λInstagram ക്രിയേറ്റേഴ്സിന് കോടികൾ കൊടുക്കുന്നത് എന്തിനാണ്?ആഡ് പോലും റൺ ചെയ്യാത്ത ക്രിയേറ്റേഴ്സിന് പോലും Meta കോടികൾ സ്പെൻഡ് ചെയ്യുന്നതിന്റെ പിന്നിലെ രഹസ്യം അജു (Fabsquad & Monk-E) പറയുന്നു.8 ലക്ഷം റെവന്യൂവിൽ നിന്ന് 1 കോടിയിലേക്ക് ഒരു ക്രിയേറ്ററെ ഗ്രോ ചെയ്യിച്ച കഥ, ഏജൻസികളുടെ ഇൻസൈഡ് ഗെയിം, "മല്ലു ചെക്കൻ" ആയി തുടങ്ങിയ ജേർണി. കാണാം പുതിയ എപ്പിസോഡിൽ. -
💻IT ജോബിൽ നിന്ന് ലക്ഷങ്ങളുടെ Mashroom ബിസിനെസ്സിലേക്ക്.🍄 | ft. Grow The Funguy | #114 01.08.2026 1ώ 11λUS കമ്പനിയിൽ ജോലി ചെയ്യുമ്പോൾ തന്നെ ലക്ഷങ്ങളുടെ മഷ്റൂം ബിസിനസ് തുടങ്ങിയ മലയാളി.10 വർഷം US-ൽ കമ്പ്യൂട്ടർ എഞ്ചിനീയർ ആയി ജോലി ചെയ്തിരുന്ന ആദം ഒരു ചെറിയ മഷ്റൂം ഗ്രോ കിറ്റ് ഐഡിയയിൽ തുടങ്ങി. ഇന്നത് "Grow The FunGuy" എന്ന വലിയ മഷ്റൂം ബ്രാൻഡ് ആയി മാറി കഴിഞ്ഞു- Software career ഉപേക്ഷിച്ച് സ്വന്തമായിട്ട് ഒരു ഫാം ബ്രാൻഡ് കെട്ടിപ്പടുത്തു.- - Rafthaar Agri Incubation-ൽ നിന്ന് ₹20 ലക്ഷം ഗ്രാന്റ് നേടി ബിസിനസ് വളർത്തി.- - ഇപ്പോൾ ₹10 ലക്ഷത്തിന് ഒരു Shipping Container Mushroom Farm വരെ ഉണ്ടാക്കുന്നു.- ഒരു വർഷം കൊണ്ട് 380 ടൺ മഷ്റൂം പെല്ലറ്റ് വിറ്റ ബിസിനസ്.ഇന്ന് D2C-ൽ നിന്ന് B2B ഫാർമർ കമ്മ്യൂണിറ്റി ആയി മാറിയ variety ബിസിനസ് idea.കൂടുതലറിയാൻ മുഴുവൻ കാണുക.Watch Now:https://www.youtube.com/watch?v=zBgwd8xGtnE -
Guide to Scaling A Startup with Zero Funding | Scaling from 1-10 | ft. Rahul Raghav 24.07.2026 1ώ 43λWhat gets covered:✅ Why we accidentally built 10 businesses solving one problem, and the Holding Company model behind it.✅ How we decide what to scale, shut down, or sell, and how we structure co-founder equity.✅ The key metrics we track before scaling: Revenue, Customers, Community, NPS, eNPS, CAC, and LTV.✅ Our roadmap to grow from ₹12L/month to ₹96L/month using OKRs and KPIs.✅ Why growth without stability fails, and how we're building a stronger foundation before scaling.If you're a founder juggling multiple ideas, unsure whether to focus or diversify, or trying to scale without VC money This is a real, unscripted working session, not just advice. -
From Curry Powder to ₹2700 Crore Empire | Eastern Group's Untold Growth Story | #112 11.07.2026 2ώ 22λFrom Curry Powder to ₹2700 Crore Empire | Eastern Group's Untold Growth Story | #112At the age of 26, at a time when the IPO market was nothing like it is today, a man took his family business public through an IPO.That business, which began by selling curry powder, has now grown into a ₹2,700-crore group.In this episode, he shares:✅ Why he chose to take the company public at just 26.✅ How bringing experienced professionals onto the board in 1998 changed the company.✅ The story behind the merger of two ₹950-crore businesses.✅ Why raising money from investors can cost more than taking a bank loan.✅ What he learned while expanding into new industries.✅ The idea behind building a Kerala Super League football team.✅ Why many family businesses struggle with succession and how to avoid it.✅ His honest views on D2C brands and their future.Watch the full video to find out who he is.The eCom Show - Kerala’s #1 Ecommerce & D2C Podcast. -
10 Years as an Air Hostess to Building a Crore-Revenue Saree Brand | #111 04.07.2026 1ώ 3λ🎙️ Podcast EpisodeDinu spent nearly 10 years as flying crew with Air India. Today, she's the founder of Aham Collections — a saree and designer-wear brand generating crore-level revenue, built from a single tailoring unit run alongside her flying career.In this episode:✅ How she started a stitching business while still flying full-time✅ Surviving three back-to-back crises: Kerala Floods, Nipah, and COVID✅ Building a Shopify-based ecommerce brand from scratch✅ How AI is used in accounting (Zoho + Shopify integration)✅ Running 3 retail stores with a true omnichannel model✅ Backend systems: supply chain, dispatch, and customer support✅ Her upcoming plan to offer backend-as-a-service for fashion influencersThe eCom Show — Kerala's #1 Ecommerce & D2C Podcast. -
How Hypermarkets Make Billions | #110 27.06.2026 1ώ 35λHow Hypermarkets Make Billions 💰The Hypermarket Business ExplainedInside the Hypermarket Business ModelHow to Start a Hypermarket BusinessThe Secret Behind Successful HypermarketsHypermarket vs Supermarket: What's the Difference?How Hypermarkets Earn ProfitThe Future of the Hypermarket Business -
How to Get a Job in 2026 | #109 20.06.2026 44λHow to Get a Job in 2026 Malayalam PodcastMake This Resume and Recruiters Will Call You How to Build a Resume That Actually Gets JobsHow to Get a Job: The Resume Strategy Before You Apply for Any Job, Watch This The Resume Trick That Recruiters Love How to Get Hired Faster Than Everyone Else -
Kitchen products:അടുക്കള മുഴുവൻ വിഷം നിറയുന്നുവോ? | D2C Secrets | Founder Lessons | #108 13.06.2026 1ώ 9λഞങ്ങളുടെ WhatsApp ഗ്രൂപ്പിൽ ചേരാൻ / ഞങ്ങളുടെ Shopify Course (2 Hour) ലേക്ക് ജോയിൻ ചെയ്യാൻ / നിങ്ങളുടെ ബിസിനസ്സ് വളർത്താൻ / നിങ്ങളുടെ ബിസിനസ്സ് ഓൺലൈനിലേക്ക് മാറ്റാൻ തുടങ്ങിയ എന്ത് ആവശ്യത്തിനും ഞങ്ങളെ ബന്ധപ്പെടുക : https://link.theecomshow.com/ep-108----------------------------Supported by:FixMyStore.com - Audit your Shopify store for conversion, speed, SEO, and AI visibility👉🏼 Fix your store -https://link.theecomshow.com/fixmystore-ep108Orders.app - Auto-organize orders from WhatsApp and Instagram DMs into a clean CRM-style dashboard - no manual entry, no missed orders👉🏼 Organize your orders - https://link.theecomshow.com/ordersapp-ep108---------------------------- -
Everyone Says Cloud Kitchens Are Cheap to Start. They're Wrong. | #107 06.06.2026 1ώ 44λIn this episode: → Cloud Kitchen vs Ghost Kitchen vs Hybrid - what actually differs → Running 85 brands from one kitchen - how station-level ops work → Brand dilution and threshold markets - the mistake every F&B founder makes → Revenue per square foot - the metric that actually matters → 85 brands, 5 platforms - how to never depend on one aggregatorThe eCom Show - Kerala's #1 eCommerce & D2C Podcast. -
How to Scale Your Business with WhatsApp Automation | Libromi Founder Sibin | #106 30.05.2026 1ώ 22λ🎙️ Podcast EpisodeHe was a BCA student. Made $50/day from blogging in 2009. Paid ₹1.5 lakh for a domain. Lost ₹19 lakh on an app. Slept in a bed space in Dubai. Today, Sibin is the founder of Libromi - a WhatsApp marketing platform used by Marks & Spencer, Al Madina, and enterprise clients across the Middle East and India.In this episode: → From blogging, AdSense, and affiliate marketing to building a SaaS → How he built and scaled a quick commerce platform → Real business use cases of WhatsApp automation → How AI took their development productivity 20x → How to scale a SaaS through an agency partner modelThe eCom Show is Kerala's #1 ecommerce and D2C podcast. Subscribe - don't miss an episode. -
60% Sales From Social Media | Silvan Musthafa on Why Content is Your Best Salesman | #105 23.05.2026 1ώ 16λ🎙️ Podcast EpisodeA boy who sold chickpeas to earn pocket money. A young man who cried on a Dubai construction site. A businessman whose partner disappeared with everything. All the same person.Mustafa of Silvan Business Group joins The eCom Show.In this episode:- From nothing to 25 showrooms - the real journey- How he built a personal brand on YouTube and Instagram- How the Asarva brand was born- The day he stepped back and his team outperformed him- Baby Vita - a D2C brand built by accident- India's first VR tile showroom- His goal: free nutrition for 1 million children by 2030 -
How Cremberie Beat Big Dairy Brands with Zero Funding | #104 16.05.2026 1ώ 7λA Kerala yogurt brand supplied the Ambani pre-wedding in Jamnagar. That brand is Crumbery - and almost nobody saw it coming.Nahas started out selling tissue paper in Qatar for his family business. At 23, he came back home, spent 6 months learning yogurt production at Mannuthy Dairy College, and launched a zero-preservative yogurt brand with savings, a small loan, and 3-4 people.No revenue for 3 years. No external funding. Just the product.Today, Crumbery crosses ₹15 Cr annually and is on every major modern trade and quick commerce platform in Kerala.In this episode:→ Why he left the Gulf job and came back→ The Mannuthy Dairy College apprenticeship→ First 100 pieces at LuLu - sold out in 3 hours→ 18 months of follow-ups to crack Reliance→ The Ambani supply - what actually happened→ Quick commerce strategy on Swiggy Instamart, Blinkit & more→ How he thinks about marketing spend -
WE GROW OUR FURNITURE BUSINESS USING ONLY INSTAGRAM REELS | #102 09.05.2026 48λAseem's family has been in the furniture business for 45 years. Traditional shop, offline sales, no digital presence.He took one locked factory shed, a phone, and started posting reels.18 months later - ₹70 lakhs a month, 15 staff, and a Kerala-wide furniture marketplace called Furnish Shop.This is what second-generation thinking looks like.
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