Grow Your Video Business with Ryan Koral

Episodios

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  499. Stay Three Steps Ahead of Your Competitors with Liz Slade 20.07.2026 40m

  When COVID wiped out her entire client base overnight, Liz Slade didn't fold—she reinvented two businesses and went on to transform an entire industry with better video. In this episode, she shares how she escaped the race to the bottom, stayed ahead of the copycats nipping at her heels, and finally found the courage to launch her own podcast after sitting on a fully built studio for three years. It's a candid, funny, and genuinely useful conversation about quality, bravery, and getting out of your own head. Key Takeaways Quality is your moat. Taking the time to do the work well is what separates you from the bottom feeders racing to the cheapest price. Staying ahead is a habit, not a happy accident. Liz constantly researches, invests, and innovates before competitors even notice what she's up to. Bravery beats readiness. Liz sat on a $20k studio for three years before a hard deadline finally pushed her to hit record. Your past clients are a treasure trove. A simple 15-minute catch-up call surfaces why people hire you—and where your next job is hiding. About Liz Slade Liz Slade, founder of CI Marketing, host of The Visual Marketing Podcast, and someone who's built businesses across marketing, photography, production, and even the lift technology industry.  Liz is passionate about authentic storytelling, human-centered marketing, and helping businesses create content that actually connects with people.  In This Episode [00:00] Welcome to the show! [03:01] Meet Liz Slade [06:43] Podcasting [16:57] Real Estate [20:50] Using AI [33:01] Talk To Your Clients [37:20] Connect with Liz [39:08] Outro  Quotes "Get out of your own head and get in the head of your customers." — Liz Slade "The key is to stay three steps ahead of everybody else. If you can keep doing that, they'll never keep up." — Liz Slade "AI is only as good as the human inputs and the human direction that you give it." — Liz Slade "Just talk to your people who've already given you money. They hold a treasure trove of information." — Ryan Koral "It's not that scary once you start." — Liz Slade Guest Links Follow The Visual Marketing Podcast CI Marketing — @CIMarketing on Instagram, LinkedIn, Facebook, and TikTok Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Get your Early Bird tickets for the Onward Summit Join the Studio Sherpas newsletter  
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  498. Build Systems That Beat Blank-Page Syndrome with Eric Braker 13.07.2026 48m

  Eric Braker of Twin Pine Creative is about a year and a half into building his creative agency with his brother—and like a lot of us, he's stuck doing every single job at once. In this coaching-style conversation, I help him get clear on his bigger vision and walk through practical systems for taming post-production chaos, using AI to beat blank-page syndrome, and bringing on contractors without losing his style. We also get into why I'm intentionally getting my own business "skinny" this year, and why that might be one of the smartest moves you can make too. Key Takeaways You don't escape "freelancer with a logo" mode by working harder—you escape it by getting clear on your vision and the one or two things only you should be doing. A simple post-shoot voice memo, paired with transcripts dropped into Claude, can wipe out blank-page syndrome and get your editor inside your head. Loom videos beat text feedback every time—your editor needs to hear your passion (and your frustration), not just read notes. Getting "skinny" and nimble frees you up to pivot, protect your profit, and only hire when you truly need to. About Eric Braker Eric Braker is the founder of Twin Pine Creative, an outdoor content agency fueled by his award-winning production company, Braker Bros Productions. Based in Fort Collins, CO, Eric helps mission-driven brands and environmental organizations tell stories that connect people to nature — with work that has screened in over 800 theaters worldwide and reached an audience of more than 55,000. His latest film, Chasing Lions, follows wildlife trackers in the American Southwest working to protect mountain lions in their natural habitat. In This Episode [00:00] Welcome to the show! [03:00] Meet Eric Braker [07:04] Twin Pine Creative [09:43] 3 Year Goal [21:01] Having Systems In Place [23:19] Making Voice Memos [26:37] Using AI To Refine Notes [28:45] Editing Framework [44:21] Connect with Eric [47:42] Outro Quotes "I feel like I was just a freelancer with a logo year one." — Eric Braker "I was working so hard so that I wouldn't have to work so hard." — Ryan Koral "I own a business, but really the business owned me." — Ryan Koral "I want to go until it's like we must make this hire, versus it'd be pretty cool to make this hire." — Ryan Koral "There's probably a lot of 17, 18 year old kids out there quietly listening who are learning how to chase and build their dream life because of it." — Eric Braker Guest Links Follow Eric's agency - Twin Pine Creative Follow Braker Bros on Instagram | Facebook Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Get your Early Bird tickets for the Onward Summit Join the Studio Sherpas newsletter
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  497. How Getting Skinny Saved My Studio Over 10K a Month 06.07.2026 36m

  After 22 years in business, I hit that all-too-familiar wall where I'd fallen out of love with the whole thing again. In this solo episode, I get honest about the self-imposed deadline I gave myself to quit, the 160-mile Camino pilgrimage that made me question all of it, and the decision to get my business "skinny" so I could finally make moves I'd been too stuck to make. If you've ever felt buried under the parts of your business you never signed up for, this one's for you. Key Takeaways Falling out of love with your business is usually a signal you're spending too much time on the work you dislike—not proof you're in the wrong work. Selling stops feeling gross the moment you actually believe what you offer matters to someone's life or business, whether or not they hire you. Cutting expenses to get "skinny" (sharing studio rent, trimming roles) freed up roughly $10K a month and gave me room to be nimble again. You can't control the outcome—only what you do today—and there's a lot of freedom in laying down the weight that was never yours to carry.  In This Episode  [00:00] Welcome to the show! [02:09] Loving What You Do [06:07] Frustrations In Business [07:52] Business Is A Journey [19:56] Ryan's Book [25:53] Trimming Down [33:26] Onward Summit [34:10] Newsletter [35:38] Outro Quotes "So much of what I teach is do work that you care about, but the thing that gets in the way is when I end up doing the things in the business that I don't like doing." — Ryan Koral "All I'm responsible for is right here today. I can only control the things that I can control. I cannot control the outcome." — Ryan Koral "Getting skinny is allowing us to make choices we couldn't make in the past, because we were just stuck. I'm enjoying being nimble." — Ryan Koral "I still feel called to this work of storytelling. I feel more called now than before. So my work's not done." — Ryan Koral "To live a good life: pay attention, be astonished, and tell about it." — Mary Oliver (shared on the trail by Mark Manry) Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Get your Early Bird tickets for the Onward Summit Join the Studio Sherpas newsletter
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  496. The Storytelling Secret Most Filmmakers Miss with James Harrington 29.06.2026 45m

  In this episode I sit down with my friend James Harrington, founder of the Ugandan Water Project, for a conversation that's way more about your business than you'd guess from the title. We dig into the art of storytelling that actually moves people to act, why the most relatable character in any story is rarely the obvious one, and how to figure out where excellence really pays off. It's part craft, part business strategy, and part permission slip to stop doing everything perfectly. Key Takeaways The obvious character (the founder, the hero) is often the least relatable—look for the Monica or the Peggy who your audience actually sees themselves in Visuals that carry the message without sound, and a willingness to disrupt the typical setup, are what make stories stick "Big picture excellence is knowing where to invest your excellence"—not doing everything to a perfect ten Protecting creative margin and downtime isn't a luxury; it's how you stay present, curious, and able to do your best work About James Harrington Passion, grit, and irreverence for the status quo - This unorthodox trio marks James Harrington's style, strategy, and tactics for mobilizing you to take on the impossible problems around you and transform your world. James is the founder of the Ugandan Water Project where he and his team leverage innovation and disruption to battle the water crisis in Uganda. Over the past 18 years, he has led his team to fund and implement more than 2,000 water projects serving more than 750,000 people. Additionally, they have launched AquaTrust - a water service enterprise; and his team is supporting the Ugandan Ministry of Water & environment to implement a cloud-based digital asset platform to manage all water sources serving 50 million Ugandans. Together, with the help of people just like you, James is leading efforts to ensure that all Ugandans have access to safe drinking water – Today, Tomorrow, and Forever. In This Episode [00:00] Welcome to the show! [05:09] Meet James Harrington [05:55] Uganda Water Project [16:52] Doing Video for Non-Profits [18:41] Get Different Angles [28:41] Where Is The Pumpkin Pie? [32:26] Hiring Someone Else [36:16] What Is Truly Productive [42:56] Connect with James [44:14] Outro Quotes "There's a version of me that I'm trying to meet, and I think I'll find her in Kenya." — James Harrington (sharing the opening line of a fundraising letter he helped craft) "Often the obvious characters are not the relatable characters." — James Harrington "Big picture excellence is knowing where to invest your excellence." — James Harrington "Don't just practice till you get it right—practice till you can't get it wrong." — James Harrington "Pay attention, be astonished, and tell about it." — Ryan Koral (quoting poet Mary Oliver) Guest Links Visit the Ugandan Water Project Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Get your Early Bird tickets for the Onward Summit Join the Studio Sherpas newsletter
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  495. Matter More So You Can Hustle for Attention Less with Jay Acunzo 22.06.2026 54m

  Most video business owners are stuck chasing reach when what actually grows a business is resonance. In this episode, storytelling and speaking strategist Jay Acunzo joins me to break down why mattering more to the right people beats marketing to everyone, and how to communicate with enough conviction that clients seek you out instead of the other way around. If you're tired of competing on price and ready to become your market's favorite, this conversation will shift how you show up. Key Takeaways Resonance beats reach. People don't take action because you reached them, they take action because they actually care. Jay's 6-part "dialogue outline" walks a client from "how does this help me?" all the way to "I'm in, how do I start?" Don't try to be different from your competitors. Aim to be refreshing to your specific market instead. Get into your client's journey early as their "running buddy" rather than waiting at the finish line to capture demand. About Jay Acunzo Jay Acunzo is a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. Before starting his advisory firm, Jay was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. He's directed documentaries, hosted podcasts, and created award-winning content for innovative startups and Fortune 500 brands. Today, Jay teaches business leaders how to communicate with greater clarity, influence, and resonance. In This Episode [00:00] Welcome to the show! [06:35] Meet Jay Acunzo [12:46] Mediocre Content [21:02] What Defines A Successful Business [25:39] Stop Chasing [28:57] Winning Clients [44:03] Be Different Or Be Refreshing [45:33] Influence The Space [50:15] Communicate With Influence [53:21] Connect with Jay [53:54] Outro  Quotes "Reach is how many see it, but resonance is how much they care." —Jay Acunzo "Don't market more, matter more. If you matter more, you need to hustle for attention less." —Jay Acunzo "Don't be the best, be their favorite." —Jay Acunzo "Nobody's waking up thinking, 'I gotta call Ryan.' It is our job to tell the people." —Ryan Koral "You've been a commodity waiting around for some kind of gift." —Jay Acunzo Guest Links Follow Jay Acunzo online Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Get your Early Bird tickets for the Onward Summit Join the Studio Sherpas newsletter
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  494. How He Built a Profitable Video Business From Rock Bottom with Andrew Nycz 15.06.2026 37m

  Andrew Nycz went from rock bottom to running a thriving video production business in South Florida—and his story is proof you really can rebuild from just about anything. In this episode, he shares how he validated a brand-new podcast offer with cheap Facebook ads before signing his first studio lease, why hiring editors was the smartest first move he made, and how he keeps a remote team that feels more like family. It's part business strategy, part comeback story, and all heart. Key Takeaways Test demand before you commit. Andrew ran $5/day ads for his podcast offer before signing a lease—proving the interest was there without the risk. Editors are the easiest first hire. Pulling editing off his plate freed Andrew up to focus on production, sales, and marketing. Great hiring is really about leadership. Patience, clear SOPs, and letting people inside your head turn a new editor into a great one. A fresh start can change everything. Moving to Florida and getting sober rebuilt Andrew's life and reignited his passion for video. About Andrew Nycz Andrew Nycz is a filmmaker and founder of Nycz Productions, a South Florida–based media company helping brands, entrepreneurs, and organizations scale through strategic video and storytelling. With a background in documentary filmmaking and digital marketing, Andrew blends cinematic storytelling with performance-driven content systems designed to drive real growth. Originally from New Jersey, Andrew made the move to Florida in pursuit of change—building his career from the ground up through persistence, discipline, and a commitment to mastering his craft. That journey continues to shape the way he shows up today: as both a creator and a strategic partner to the clients he works with. He has been proudly married to his wife Jennifer for 8 years, and together they are raising their two children, Layla and Daxton—who remain his greatest source of purpose and motivation. Andrew specializes in building full-scale content ecosystems, from podcast production and short-form distribution to brand stories and long-form narrative content. He has worked with brands, medical organizations, and high-level entrepreneurs to transform their message into scalable media engines—turning attention into authority, and authority into revenue. In This Episode [00:00] Welcome to the show! [05:33] Meet Andrew Nycz [19:11] Owning A Studio [27:17] Hiring To Scale [28:55] Standard Operating Procedures [31:50] Training An Editor Well [34:46] Using AI Notes [35:33] Connect with Andrew [36:24] Outro Quotes "Rags to nothing to something—and it's all possible with the camera." — Andrew Nycz "If you're not having fun, you're not doing it right." — Andrew Nycz "Change is the only constant in life." — Andrew Nycz "You can have it all. You just have to figure it out." — Andrew Nycz, recounting advice from his coach "You're living testimony that you can do hard things and overcome massive obstacles." — Ryan Koral Guest Links Follow Nycz Productions on Instagram Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Get your Early Bird tickets for the Onward Summit Join the Studio Sherpas newsletter
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  493. How AI Saved a Project the Budget Almost Killed with Jason Moore 08.06.2026 49m

  AI filmmaker and 14-time author Jason Moore joins me to unpack how artificial intelligence has reshaped the way he tells stories — without stripping out the creativity behind them. We get into a real client project that only became possible because of AI, his three guiding principles for using it well, and how he handles the inevitable wave of online critics. If you're curious (or a little nervous) about where AI fits into your video business, this conversation's for you. Key Takeaways AI works best as a collaborator, not a vending machine — the more of yourself you bring to it, the better the output. Some projects only exist because AI makes them affordable. In those cases, nobody actually loses a job that was never in the budget to begin with. Every big tech shift — Photoshop, CGI in Jurassic Park, even self-checkout — displaced some work while creating new opportunities for the people who adapted. Jason's "soul test": if you don't bring your own creativity and judgment, you get soulless results. The human stays in the driver's seat. About Jason Moore Jason is the author of 14 books on topics ranging from creativity and design to artificial intelligence. His most recent release, AI and the Church: A Clear Guide for the Curious and Courageous, is an Amazon bestseller that has sparked more than 150 national training engagements. In film and television, Jason has collaborated with Hollywood producers and created book trailers for New York Times bestselling authors including Arianna Huffington, Seth Godin, Robert Greene, Ryan Holiday, and Marc Ecko. A graduate of The Modern College of Design, Jason now returns to his alma mater as an adjunct instructor, alongside his work as a sought-after keynote speaker and trainer whose career bridges the worlds of creative production, ministry, and emerging technology. In This Episode [00:00] Welcome to the show! [05:58] Meet Jason Moore [12:06] AI Video Content [16:22] AI Video Package [27:47] Using AI Morally [38:23] Example Projects [48:35] Outro  Quotes "AI should be a 'do it with you' tool, not a 'do it for you' tool." — Jason Moore "You have a soul and AI doesn't. If you don't bring enough of your soul to your interaction with AI, you get really soulless outputs." — Jason Moore "I'm a human first, business owner second." — Ryan Koral "When the option exists, we're going to help more people tell stories in more compelling ways than we could in the past." — Jason Moore Guest Links Follow Jason Moore on Instagram | Facebook | X Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Get your Early Bird tickets for the Onward Summit Join the Studio Sherpas newsletter
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  492. The Paid Workshop That Wins Bigger Clients with Evans Wilson 29.05.2026 49m

  In this live coaching episode, I sit down with Evans Wilson of Zenith Creative, who's spent years running his video business as a side hustle alongside a full-time corporate job. We dig into the real reasons he's stuck on pricing and growth, and I walk him through a paid discovery workshop strategy I've used more than 50 times to win bigger clients and build instant trust. We also get into the future of video in an AI world and why storytelling is still your edge. Key Takeaways A paid discovery workshop reframes you from "vendor pitching services" to "strategist worth investing in"—and clients stop ghosting meetings the moment money's on the table. Sell the result and the roadmap, not the meeting itself. Nobody's excited to buy another Zoom call. Apply the workshop fee to a package booked within 60 days to make it an easy yes for newer clients. AI is changing production fast, but storytelling, pacing, and trust are still the things you get hired for. About Evans Wilson Evans Wilson is the founder of Zenith Creative, a video production company he's run for nearly nine years alongside an 18-year corporate career as the solo in-house videographer for a large energy company. With help from his wife and a handful of trusted freelancers, he's built Zenith into a thriving business while quietly living the "double life" so many video creators know well. These days his focus is on growing Zenith, where he primarily serves construction and industrial services companies—though he's always happy to stray from that niche when the right project comes along. In This Episode [00:00] Welcome to the show! [06:37] Meet Evans Wilson [11:36] Finances [18:32] The Video Blueprint Method [21:24] Selling Workshops [37:14] How the Content Market Changes [38:47] AI Content [47:56] Connect with Evans [48:21] Outro   Quotes "People who pay, pay attention." — Ryan Koral "What you want to sell is the results." — Ryan Koral "Get to the heart of the story, get to the soul of the brand, and then start thinking about how you roll it out into other content." — Ryan Koral "It's the worst it's gonna be right now—but the challenge is always, are you a good storyteller?" — Ryan Koral (on AI video) "The only thing stopping me is me, not them." — Evans Wilson Guest Links Find Zenith Creative onlineFollow Evans Wilson on Instagram Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter
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  491. The Pricing Trap That's Quietly Killing Your Business with Zack Thompson 25.05.2026 43m

  In this episode, I sit down with Zack Thompson, co-founder of Bumpy Road Productions, for a live coaching session on pricing, packaging, and positioning. Zack's growing a sketch comedy series offer for brands, and we dig into why his current price points are leaving serious money on the table. If you've ever struggled to charge what your work is actually worth, this one's for you. Key Takeaways Your base package needs to be profitable on its own—don't price the entry tier hoping clients upgrade to your premium offer Charge for value, not crew size; a one-person shoot and a five-person shoot shouldn't be a $2K difference One specific, numbers-driven testimonial from a recognizable client is worth more than a hundred generic "they're great" reviews Build three simple packages with clear differentiation in scope and cadence rather than stuffing everything into the top tier About Zack Thompson Zack Thompson is the co-founder of Bumpy Road Productions. Majored in Film at Rochester Institute of Technology, then worked in outdoor documentary television for 5 years. Now he runs his own production company with his brother Jake. Recently completed a feature-length sports documentary, "Northmen Way, A Lacrosse Story". With Bumpy Road they have done all forms of client video work, specializing in comedy-driven video. Quotes "I'm done in the days of throwing a low ball price just to get a job and then kicking myself afterwards." — Zack Thompson "When you start to talk about the potential value, it becomes way easier to justify spending fill in the blank." — Ryan Koral "Just be careful on how you build those packages—make the base one that if you only ever sold it, you'd be all set." — Ryan Koral Guest Links Follow @bumpyroadproductions on Instagram and Facebook Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter
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  490. Why Your Story Is the Strategy with Lynn Friesth 18.05.2026 39m

  Lynn Friesth spent 41 years at John Deere before stepping into what he calls an "encore career" — and now he helps other retiring professionals do the same. In this conversation, we dig into why story is the most underrated strategy in any business, how to draw real moments out of people who don't think they have a story, and the surprising market opportunity for filmmakers willing to serve the 65-and-older crowd. Plus, Lynn shares why "not done yet" might be the most powerful mindset shift you can make at any age. Key Takeaways Your story isn't just nice-to-have content — it's the thing that makes clients choose you over everyone else with similar skills Polished doesn't beat real anymore; the unscripted moments are what actually connect with viewers Retiring professionals are a massive, underserved market for filmmakers — they have the wisdom, the budget, and the need Testimonial videos from past colleagues and clients are way more believable than anything you could say about yourself About Lynn Friesth Lynn coached high-achieving executives 55+ to reinvent their identity, leverage their expertise, and create meaningful income—without getting lost in the noise of endless options. With his unique Human Wisdom + AI Toolkit approach, powered by LynnAI, they combine your hard-earned experience with the leverage of modern tools—helping you design an Encore Career that's both impactful and sustainable. Results he helped clients achieve: Turn decades of corporate leadership into a thriving advisory business Replace a corporate salary with a flexible, meaningful consulting practice Launch a personal brand that attracted clients in under 6 weeks In This Episode   [00:00] Welcome to the show! [05:08] Meet Lynn Friesth [09:35] The Five Stages of Manhood [18:04] Don't Overcomplicate Things [18:59] Being Real [24:34] Ask Questions [33:40] Lynn AI [35:47] Lynn's Book [36:57] Connect with Lynn [38:47] Outro   Quotes "Don't just drift into your encore life. Get started and design what you want to do. Don't drift, just design." - Lynn Friesth  "Your story is what's gonna make you different than the person next to you. Your story is gonna be the thing that's gonna make people want to work with you or not." - Ryan Koral  "I always tried to have a really tight script and follow it. But then I found out the most views I got were a couple of podcasts where I just riffed and stumbled over words and wasn't very polished at all — but I was real." - Lynn Friesth "Often high achievers want to talk about what should I be doing, when in fact what they really need to find out is who do I want to be." - Lynn Friesth Guest Links Check out Lynn's Website  Not sure what's next after corporate life? Meet Lynn AI — Lynn's virtual coaching assistant. He'll help you find your purpose, build your brand, and create a life of impact.  Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter
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  489. The Hidden Hours That Are Killing Your Profit with Derick Fischer 11.05.2026 36m

  In this episode, I sat down with filmmaker Derick Fischer of Fishbowl Media for a live, no-script coaching session. After getting laid off from his corporate TV gig last November, Derick is officially making the leap from side hustle to full-time business owner—and he was honest about the messy middle of that transition. We unpacked his pricing, the systems he's missing, and the specific tools he can plug in this week to start filling his pipeline. Key Takeaways Your hourly rate is probably a fantasy until you track every hour. Music searches, call sheets, revisions—those "little" tasks add up to thousands of dollars in unpaid time per project. Cold outreach still works, but it shouldn't be manual anymore. Tools like BotDog and Perplexity can build your prospect list and start conversations while you're focused on shoots and edits. Lead with a low-ticket offer, not a video package. Free virtual tours, paid workshops, or strategy sessions get clients in the door before you ever pitch the bigger project. A weekly sales block on your calendar is non-negotiable. Without it, you're back on the roller coaster the second a big project wraps. In This Episode [00:00] Welcome to the show! [05:16] Meet Derick Fischer [07:49] Coaching Session [10:01] Biggest Frustration in the Business [12:08] With the End In Mind [17:20] Evaluating Cost In Jobs [20:52] Perplexity AI [24:36] Botdog AI [30:30] Having Systems In Place [35:21] Connect with Derick [35:57] Outro Quotes "If those costs are not being passed over to a client, you're giving away your time and you're giving away $1,500 worth of your skills." — Ryan Koral "You will forever be on the roller coaster, trying to find new client after new client, but without a system in place, you're just making life a lot harder for yourself." — Ryan Koral "Find the things that can run in the background, especially as a solopreneur, when you are the one responsible for everything." — Ryan Koral Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter  
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  488. Stop Pitching and Start Proving Your Worth with Park Howell 04.05.2026 34m

  Park Howell, the world's most industrious storyteller, joins Ryan to break down why most brand stories fall flat—and the simple framework that fixes it. From making the pronoun shift from "me" to "you" to walking Ryan through a live ABT exercise on the podcast itself, Park shows exactly how to stop pitching and start proving your worth to the right audience. Key Takeaways Your story isn't about what you make—it's about what you make happen in your audience's life The And, But, Therefore (ABT) framework is the DNA of every story that actually lands Niching down works like a tractor beam—when you get specific, the right clients get pulled in Copy your homepage into ChatGPT and ask it to rewrite using Park's ABT framework for an instant shift About Park Howell Park Howell is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award-Winning, 40+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, authored Brand Bewitchery, and co-authored The Narrative Gym for Business. Park recently launched the StoryCycle Genie™ to help business leaders craft a lucrative brand story strategy in minutes, not months. He is sought after internationally to help executives excel through the stories they tell. In This Episode [00:00] Welcome to the show! [05:34] Meet Park Howell [07:22] Story [11:16] Hero of the Story [14:06] Story Cycle System [16:02] And, But, Therefore... [25:32] Niching Down [32:04] Connect with Park [33:06] Outro Quotes "Your story is not about what you make, but what you make happen in people's lives." — Park Howell "You are not the center of your story. Your audience is." — Park Howell "We are all intuitive storytellers, but we really need to be intentional storytellers using frameworks that we know that work." — Park Howell "When you niche down to be that very specific supplier for a very specific audience, you're going to get other business outside of that niche, but it becomes like a tractor beam that sucks them into the Life Star." — Park Howell "Artificial intelligence is the worst brand name ever. If you really know how to use it and collaborate with it, it becomes artful intelligence that actually augments your intelligence." — Park Howell Guest Links Follow Park Howell on Instagram | Facebook | Twitter | LinkedIn Get your brand story strategy using StoryCycle Genie™ Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter
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  487. Stop Writing Your Own Tagline and Do This Instead 27.04.2026 31m

  In this solo episode, Ryan pulls two real hot seats from a recent mastermind call and unpacks the patterns behind them—outbound efforts that lead to ghosting, and messaging so vague even the owner's mom can't explain what they do. He also shares why he's writing a book this year, the AI stack he's using to buy back time, and the client-interview exercise that turns your favorite customers into your copywriters. Key Takeaways  Discovery calls aren't pitch calls. Your job is to ask enough questions that they practically sell themselves on video—not to rattle off your packages and hope something sticks. Your clients already wrote your tagline. Interview the people who keep coming back, capture their exact language, and let that become your marketing message instead of trying to invent one in a vacuum. Niche expertise lets you skip the 20 questions. Once you know the top pain points in a vertical, you can name them before the prospect does—and that's when they say, "it's like you're reading my mail." Record every sales call. An AI notetaker gives you a searchable archive of what clients actually care about, and most video business owners still aren't doing this. In This Episode [00:00] Welcome to the show! [09:30] AI Softwares [12:19] Ryan's Book [23:17] Understanding Clients Pain-Points [26:56] A Strong Elevator Pitch [29:53] AI Recorders [30:21] Outro  Quotes "Your vibe draws your tribe. When you speak and share the things you care about, it's gonna resonate with certain people—and it's gonna not resonate with others. That's what you want." — Ryan Koral "They're ghosting you because they never reached out. They didn't have a problem, they were saying would be solved by video." — Ryan Koral "Your clients, your favorite clients—they should be able to tell you exactly why they keep coming back. Use that in your marketing message." — Ryan Koral "The more you let them articulate what their pain points are, the easier it is to serve them in the long run." — Ryan Koral Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter
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  486. The Filmmaker Who Built a New Model for Indie Film with Daren Smith 20.04.2026 53m

  486  Overview Daren Smith — indie film producer and founder of Craftsman Films — is back on the show, and he's bringing a whole new level of clarity on what it takes to build a sustainable creative business. He breaks down the MOVIE framework from his new book Blockbuster, shares the LinkedIn strategy that grew his audience from 800 to 12,000+ followers, and offers a totally fresh take on selling that doesn't feel like selling at all. If you've ever struggled with getting clients to say yes, or wondered how to stop spinning your wheels across too many platforms, this one's for you. Key Takeaways Pick one channel and go all in. Daren grew his LinkedIn following from 800 to 12,000+ in about 18 months by showing up consistently and targeting the specific audience he needed to reach — investors, not just filmmakers. Stop convincing, start listening. Rather than pitching what you want to make or sell, "dig for the demand" by asking clients what's frustrating them, what they wish were different, and what's keeping them up at night. Leverage other people's audiences. Getting a column on IndieWire — a site with 10 million monthly visitors — didn't happen overnight, but it started with a single DM and a year of showing up. That's the shortcut that doesn't feel like one. Use a filter for every opportunity. Daren evaluates every project with three questions: Is there leverage? Do I feel compelled to make this? And is it inevitable? If it doesn't clear all three, it's a no. About Daren Smith Daren is an independent film producer based in Utah, USA, who has produced four indie features and four seasons of television. Last year he had TWO films in theaters at the same time, which was a huge milestone. Currently, he's raising Producer Fund I, a $10M fund to produce the next 10 indie features, with the ultimate goal of creating a truly independent film ecosystem that benefits everyone - the investors, the filmmakers, the audience, and the industry at large. He's the founder of Craftsman Films, and the author of a number of books, his most recent being Blockbuster - How Independent Creators Can Build Massively Profitable Businesses. In This Episode [00:00] Welcome to the show! [05:13] Meet Daren Smith [06:47] Blockbuster [13:36] Visibility [16:18] Marketing [22:54] Go All In [26:35] Leverage [29:35] Indie Film [45:49] Having a Checklist [50:26] Connect with Daren [52:49] Outro Quotes "I'm not in the business of convincing people. If you convince somebody, you're running the risk of them being really upset if it doesn't go exactly the way they expected." — Daren Smith "The release of the thing is the start of the marketing. If you're really smart and strategic, you're actually doing marketing leading up to it — creating the tension that gets people to say, I have to have this." — Daren Smith "You're competing against everything else on the internet. Not just other people making movies — it's all of social media, all of AI, all of TV, all of gaming. You can make a really good thing and it can still fail if it doesn't reach enough people." — Daren Smith "I'm doing an exclusively family-friendly, values-based, meaningful media model. When I evaluate a project, I want filmmakers to know how I think — so that you're not saying yes to things you shouldn't be." — Daren Smith "Go all in on one channel until you reach a tipping point where it's kind of working on its own. None of mine were growing when they each got 10% of my time and energy." — Daren Smith Guest Links CraftsmanFilms.co — Daren's main hub (free digital copy of Blockbuster at craftsmanfilms.co/blockbuster) Find Daren online - LinkedIn Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter
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  485. The Untapped Niche Filmmakers Are Sleeping On With Quynh Nguyen, Jessie Chu and Sara Kim 13.04.2026 1h 1m

  Quynh Nguyen, Jessie Chu, and Sara Kim are paper flower artists, educators, and co-founders of a mastermind built specifically for creative makers. In this episode, they share why story — not just skill — is what separates thriving artists from those who stay invisible. We also dig into why the creative maker market is a surprisingly powerful niche for video professionals to explore, and what it really takes to just start showing up on camera. Key Takeaways Sharing your story isn't optional — your audience is already guessing what your brand is about, so you might as well tell them yourself. The creative maker market (paper artists, ceramicists, makers of all kinds) produces inherently beautiful visuals and is actively looking for videographers who get them. You don't learn until you launch — waiting for the perfect setup or the perfect script just delays the growth that only comes from doing. A mastermind works best when the leaders model vulnerability first — that's what gives members permission to open up and be honest about their struggles. About Quynh, Jessie, Sara Three artists. Two countries. One mission: to build a thriving, honest, and supportive community for paper flower artists around the world. Together they bring backgrounds in law, music performance, culinary arts, marketing and logistics. They are proof that creative entrepreneurs come from everywhere. Paper Talk was born in 2017 when Quynh and Jessie could not find a community of crepe paper flower artists online and decided to build one themselves. What started as a Facebook group became a global community of makers, a podcast with 250,000 downloads, three published books, a YouTube channel with 73,500 subscribers, and brand partnerships with some of the most recognizable names in the creative industry. None of that happened without video. In This Episode [00:00:00] Welcome to the show! [00:05:29] Meet Quynh, Jessie, and Sara [00:17:42] Utilizing Pinterest [00:24:03] Creative Maker Market [00:39:19] Newsletters [00:46:53] Mastermind Groups [00:58:56] Connect with Quynh, Jessie, and Sara [01:00:04] Outro Quotes "If you don't put your foot out there and say, 'This is my story, this is my brand' — they might miss the mark, and you're missing your targeted audience." — Quynh Nguyen "What you see versus what your audience sees are two different things. Being able to tell them why you're doing this — that's what stands out." — Jessie Chu "Your ideal clients need you to show up for them. If you're holding back by not showing up on video, you're holding back the thing you're made to do." — Ryan Koral "My first video is so cringy to watch — but I don't take it down, because without that first video, I wouldn't be where I am now." — Sara Kim "In the last 10 weeks of sharing my real story — vulnerable, personal stuff — I've gotten more comments, DMs, and people stopping me in public than in the last two years combined." — Ryan Koral Guest Links Find Quynh Nguyen (Pink & Posey) online - Website | @pinkandposey on socials Find Jessie Chu (Crafted to Bloom) online - Website | @jessie.choo on socials Find Sara Kim online (Handmade by Sara) - @handmadebysakim on socials Explore Paper Talk Podcast Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter
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  484. You Don't Learn Until You Launch 06.04.2026 32m

  Ryan goes live — sort of — and ends up doing what he does best: real, honest coaching. In this solo-ish episode, Ryan chats with Mark Cruz about the fear of hiring help and what it actually looks like to start delegating in a small video business. Ryan also gets candid about overcoming perfectionism and why launching imperfectly beats not launching at all. Key Takeaways Hiring a virtual assistant through sites like onlinejobs.ph or Upwork — even for just 5–10 hours a week — can free up serious mental bandwidth and open the door to more revenue-generating work You don't need consistent income to start hiring; start small, build trust, and scale from there Perfectionism is the enemy of progress — in business and in life, done beats perfect every time Use AI tools (like Claude!) alongside personality assessments to build a hiring process that finds someone who truly complements how you work About Ryan Koral Ryan Koral is a documentary filmmaker, founder, and creative coach based in Michigan. Over the last 20+ years, he's built a 7-figure story-driven video studio (Tell Studios), a global community of filmmakers and creative entrepreneurs (Studio Sherpas), and a weekly podcast with over 1 million downloads. His work has reached email audiences of over 100,000 people, and he's had the privilege of working with names like Gino Wickman, Mike Kim, Disney, and the University of Michigan. Today, Ryan helps founders and experts who are the best-kept secret in their industry step into their voice, tell their story, and build a brand people believe in. He's currently writing a book about storytelling in the age of AI. In This Episode [00:00] Welcome to the show! [07:24] Hiring an Executive Assistant [16:02] Buy Back Your Time [23:25] Overcoming Perfectionism [25:49] What Could Happen? [28:51] Being More Authentic [31:22] Outro Quotes "You don't learn until you launch." — Ryan Koral "If you just got 10 hours back a week — how would that feel?" — Ryan Koral  "I built my job, my studio, for my life — I'm not trying to build my life around my work." — Ryan Koral "Make mistakes, go ugly early, try things out at a fraction of the cost to learn your processes." — Ryan Koral Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter  
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  483. How to Get Clients Without Chasing Anyone with Alex Yu 30.03.2026 49m

  Alex Yu is a real estate team leader and coach out of Orange County, California who's spent 21+ years learning what it really means to serve the right people — not just more people. In this conversation, Alex and Ryan get into the surprising parallels between real estate and the video business, particularly around audience clarity, the danger of copying other people's content strategies, and why being authentically yourself online is actually your biggest competitive advantage. It's a refreshingly honest conversation from someone who's made the expensive mistakes so you don't have to. Key Takeaways "Everyone is my client" is a trap. If you're trying to speak to everyone, you're resonating with no one. Getting specific about who you serve — and why — is what makes your content and your marketing actually work. Copying someone else's strategy is like copying a copy of a copy. Alex's analogy of a house key that gets worse with each duplicate is spot on: by the time you're doing a watered-down version of what worked for someone else in a different market, it's barely opening any doors for you. 100 targeted views can outperform 100,000 random ones. If you only need 10 new clients, the math on "going viral" doesn't add up — what you actually need is the right 100 people watching, not the largest possible audience. Video builds trust while you sleep. Alex makes the case that video lets you pre-qualify (and disqualify) potential clients before they ever book a call — saving you hours and shortening the sales cycle with the people who do reach out. About Alex Yu Alex Yu is a real estate team leader and coach based in Orange County, California, with over 45 years of roots in the area and a background that includes managing bank-owned assets for JP Morgan Chase during the 2008 financial crisis. These days, he leads a lean, high-performing team — proving that fewer, better people beats a big headcount every time. Alex is passionate about helping business owners get clear on who they serve, build cultures worth showing up for, and use video to grow their brand authentically. In This Episode [00:00] Welcome to the show! [04:23] Meet Alex Yu [06:19] More Than Just a Lead [13:12] Having the Right Team [16:04] Hiring and Firing [21:25] Good Work Culture [26:44] Being Your Authentic Self [38:07] Benefits of Being On Video [48:27] Connect with Alex [48:51] Outro  Quotes "When they're called leads, and they're called transactions, and they're called deals, that kind of diminishes what the life change is. And I think that's actually the biggest mistake I see." — Alex Yu "If you have a house key and you make a copy of it, the second copy is not so good. The third copy based on the second copy is worse. Pretty soon you're so far removed that it doesn't even open the doors you want anymore." — Alex Yu "There's a third of people that are going to work with you no matter what — they love you. There's a third that don't like your face, your voice, whatever — they'll never work with you. And then there's another 33% that just don't know you yet." — Alex Yu "Video can be an amazing time saver. People watch your brand video, they get to know you, they decide whether or not you're somebody they want to work with — and if they save you the time of not booking a discovery call, that's the ROI." — Ryan Koral "It's not always about income. It's about figuring out what is important to you and then doing more of it — and knowing at the end of the day that the income is going to be part of this." — Alex Yu Guest Links Find Alex Yu online Follow Alex Yu on Instagram Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter    
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  482. Why You're Afraid to Charge More with Brian Bogert 23.03.2026 53m

  Brian Bogert is a human connection expert and voice architect who helps people identify the hidden patterns and emotional blocks that keep them stuck — in life and in business. In this episode, we dig into why so many creatives struggle to charge what they're worth, how childhood experiences shape our business decisions, and what it actually looks like to "drop the armor" so you can show up with more confidence and land better clients. Key Takeaways Your pricing problem is probably a personal problem. Brian shares how a video creative with over a million followers had never made more than $50K/year — until they addressed the emotional blocks tied to a childhood experience. Within months, she 3X'd her rate and was on track for her first million. Ask the question nobody's asking. The simplest way to get unstuck is to ask yourself (and your clients) better, open-ended questions. Brian's framework: "Questions create options and opportunities to make new choices." Strong spine, soft front. Know your value, your boundaries, and your worth — and be unwavering in that. But stay open enough to connect. That combo is what drives both better relationships and better sales. Your voice is your greatest asset. In a world where AI is commoditizing creative work, what sets you apart is your authentic voice, your leadership, and your ability to connect on a human level. About Brian Bogert Brian Bogert is a strategic voice amplifier and emotionally driven force multiplier who helps people lead, communicate, and scale with clarity - without compromising their humanity. Brian works with entrepreneurs, elite performers, and visionary creators to unlock clarity and scale through the lens of human behavior, message intelligence, and scalable connection. He compresses time, cuts through noise, and turns chaos into aligned action. With 100M+ video views and one of the most powerful comeback stories in the space, he brings raw authenticity, actionable insight, and unmatched energy to every stage, podcast, or training he leads. He believes in using technology to amplify humanity and truth - not replace it. Always human first. "When you eliminate waste, you can operate at speed without the need to hurry." - Brian Bogert In This Episode [00:00] Welcome to the show! [05:37] Meet Brian Bogert [07:28] Identifying and Removing Waste [20:32] Defining Where You Are Stuck [22:32] Importance of Questions [28:36] Strong Spine, Soft Front [32:05] Sharing Your Story Helps Others [36:17] Vulnerability [42:08] How To Charge More [48:35] Connect with Brian [52:54] Outro  Quotes "Your voice is your greatest asset. The question is, do you know your voice? Do you feel strength and conviction in your voice? And can you be unwavering in your voice?" — Brian Bogert "The second you have nothing to protect, justify, or defend about yourself — about how much you charge, about the quality of your work, about your integrity — you are free." — Brian Bogert "You don't have it because you don't ask for it. We're afraid." — Ryan Koral "Courage doesn't mean you're not afraid. It means you choose to do it anyway." — Brian Bogert "The world will never judge you based on your intent. The world will only ever judge you based on what your words, actions, and behaviors communicate, even if you're not aware of it." — Brian Bogert Guest Links Find Brian Bogert online Follow Brian Bogert on Instagram | Facebook | LinkedIn Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter  
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  481. Build a Leaner Business That Actually Makes Money with Bill Grant 16.03.2026 53m

  Bill Grant is a partner and creative director at As Told By, a production company out of Columbia, South Carolina. After 20+ years in the industry—starting in weddings and grinding through social media retainers—he landed on something that actually works: long-form storytelling for nonprofits, built around a framework that helps clients use their videos and actually raise money with them. He also shares how he transitioned from a full W-2 team to a lean contractor model, and how his studio is quietly becoming a podcast production hub. Key Takeaways The "Blueprint Framework" — Bill's system for making sure nonprofit clients get real ROI from their videos: get it in all the foundational places (YouTube, LinkedIn, website, email signature), show it in person as often as possible, and actually analyze the results Retainer-heavy social media work can feel productive but often burns clients out — long-form, emotionally-driven storytelling tends to create far more lasting impact and return business Transitioning from W-2 employees to contractors gave Bill more flexibility and surprisingly better working relationships with his former employees Podcast studio rentals starting at $350–$500 per session can at minimum cover your rent — and at best, become a serious revenue center if you add production services on top. About Bill Grant Bill Grant, Partner and Creative Director for As Told By, is passionate about helping nonprofits tell their story through effective marketing and video production. For roughly 19 years, Bill has led the way in helping the philanthropy efforts of organizations throughout South Carolina by highlighting the impact they have on real people of the Midlands. Bill is talented in uncovering the stories that make a connection and weaving them into video content to create an emotional attachment to the mission of every organization that he works with at As Told By. He is always thinking outside of the box for ways to inspire action. He also operates As Told By Studio in Columbia producing podcasts for clients as well as the As Told By You Podcast. In This Episode [00:00] Welcome to the show! [06:55] Meet Bill Grant [14:11] The Blueprint [18:25] Helping Clients Use Their Videos [37:57] Social Media Marketing [41:09] Employees And Contract Workers [43:59] Ways To Use Studio Space [51:37] Connect with Bill [52:53] Outro Quotes "You don't lose until you quit." — Bill Grant "Our focus is to make something that they love. They can't be OK with it. It can't be satisfactory. They've got to love it." — Bill Grant "Even if they know how to do it, they don't always do it. So to have that nudge—just caring for them—makes sure they get out of it what they want." — Bill Grant "My relationship with ex-employees is so much better than it was when they were employees." — Bill Grant "The overthinking is what pauses you. This idea right here is worth $2,500 at minimum—just take these words and say them to a client." — Ryan Koral Guest Links Follow Bill Grant on Instagram | Facebook  Check out As Told By You Podcast Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter  
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  480. From Underpricing to Profitable Systems with Jeremy Vest 09.03.2026 55m

  In this conversation with Jeremy Vest, we explore the real challenges of running a sustainable video business—from figuring out profitable pricing to building systems that let you step away without everything falling apart. Jeremy shares his journey from underpricing his work to creating a business model that prioritizes recurring revenue and genuine client relationships over the feast-or-famine cycle that plagues so many filmmakers. Key Takeaways Pricing isn't just about covering costs—it needs to account for growth, overhead, and the strategic value you bring to clients, not just your time and equipment Recurring revenue relationships beat one-off projects—focusing on retainer clients and long-term partnerships creates predictable income and reduces marketing stress Systems free you from your business—documenting processes and building operational systems lets you scale without being the bottleneck in every decision Your business should serve your life goals—whether that's flexibility, income, or creative fulfillment, build your business model around what actually matters to you About Jeremy Vest Jeremy Vest is the founder of Creator Unlock & Video Niche King. With 19 years of experience and over 50 billion organic views generated through his strategies, Jeremy helps creators & companies build YouTube channels that grow on purpose—not by luck. He's worked with Roger Wakefield, dozens of Fortune 100 companies, Grant Cardone, and vidIQ. Jeremy created the D.O.M.I.N.A.T.E. Framework, a clear game plan for turning YouTube into consistent attention, leads, & revenue. In This Episode [00:00] Welcome to the show! [06:24] Meet Jeremy Vest [09:42] Sticking With A Niche [16:12] Starting A YouTube Channel [27:49] Analysis Paralysis [31:06] Using AI Before Publishing [38:25] Story Over Equipment [44:25] "Edutainment" [50:21] Connect with Jeremy [54:30] Outro   Quotes "If you're not making enough to reinvest in your business and pay yourself what you're worth, you're not pricing right—you're just buying yourself a job." - Jeremy Vest "The best clients aren't always the ones with the biggest budgets—they're the ones who value what you do and want to work with you again and again." - Ryan Koral "I'd rather have three solid retainer clients who need me every month than chase twenty one-off projects that all disappear after the invoice is paid." - Jeremy Vest "When you build systems in your business, you're not just making life easier—you're creating something that can actually grow without you doing everything yourself." - Ryan Koral "Stop thinking like a freelancer who trades time for money. Start thinking like a business owner who creates value that compounds over time." - Jeremy Vest Guest Links Follow Jeremy Vest on Instagram | Facebook | YouTube | TikTok | LinkedIn Free Niche Audit www.creatorunlock.com Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter