The Art of Online Business

Episodios

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  Your Webinar Is Teaching People Out of Buying From You. 17.08.2026 15m

  If people love your webinar but almost no one buys, you may be giving away too much. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I explain why teaching too much can make people think they don't need your program, even when they do. I also share a simple way to help people understand their problem and see why they need your help instead of trying to do it alone. Listen now and learn how to turn more webinar viewers into customers. ‍‍Watch this e...
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  How to Build an Email List with Facebook Ads on a Mini-Budget (Quiz Funnel Strategy) with Holly Haynes 10.08.2026 37m

  If you think you need a big ad budget to make Facebook and Instagram ads work, Holly Haynes’ quiz funnel will make you think again. Take Holly's Quiz to see the process we discussGet your Spot in The Ad Room I talk with Holly about how she uses a small ad budget to grow her email list, send people to the right podcast episodes, and help them get to know her before she sells. We also talk about tracking, how her quiz shows where people are in business, and why ads don’t have to be the main ...
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  The Reason Your Webinar Isn't Converting Has Nothing to Do With Your Ad Targeting. 03.08.2026 9m

  If you've been changing your Facebook and Instagram ad targeting but your webinar still isn't making sales, you may be fixing the wrong problem. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementListen/Watch this episode: Your Ads Aren't the Problem. Your Webinar Is. I explain how to tell if the issue is your targeting or your webinar, and what to look at before making more changes to your ads. I also share why clear messaging is often more import...
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  Your Ads Aren't the Problem. Your Webinar Is. 27.07.2026 18m

  Getting cheap webinar leads but not enough sales? You're probably fixing the wrong thing. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I walk you through the numbers and funnel steps I check before touching another ad, including your webinar show-up rate, follow-up emails, and presentation. I also share why teaching more isn't always the answer if you want people to buy. Listen now and learn where your webinar is really losing sales. ‍‍Watch th...
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  5x ROAS Running Facebook Ads to Webinars? Here's Exactly How With Valerie Del Grosso 20.07.2026 47m

  If you're getting clicks but not the sales you expected, your offer might not be the issue. I talk with Valerie Del Grosso about how she kept going after six painful ad attempts, what finally changed, and how her live webinar funnel started pulling in $2–$4 leads and a 5x return. Book Your Free Ad Strategy Session Free Live Masterclass: 2026 Legal Changes Affecting Coaches Now We talk through why coaches need to protect their paycheck with stronger sales languag...
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  Your Offer Has to Earn Ads Before You Run Them 13.07.2026 11m

  If your Facebook and Instagram ads are getting clicks but no sales, your offer may not be ready for ads yet. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I explain why a strong offer should prove it can sell before you spend money driving traffic to it, and I share three simple questions to help you know if you're ready. I also show you why fixing your offer and messaging first makes every dollar you spend on ads work harder. Listen now an...
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  You Can't Add Ads to a Funnel You're Still Figuring Out 06.07.2026 9m

  If you've been thinking about running Facebook and Instagram ads but your funnel still isn't converting consistently, this episode could save you a lot of money. Book Your Free Ad Strategy Session Get Done-For-You Ad Management In this episode, I explain why ads should grow a funnel that's already working instead of trying to fix one that isn't, and how to tell if you have a traffic problem or a messaging problem. I also share the one question I ask before anyone spe...
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  The Ad Funnel Justin Moore Built After a Blowing $100K on Facebook and Instagram Ads. 29.06.2026 47m

  If you’ve ever wondered whether ads can sell a book, Justin Moore’s funnel will get your attention fast. Grab your copy of Justin Moore's Sponsor Magnet bookWatch the episode on Secure Paid Partnerships and Grow your Revenue with Justin MooreWatch the episode on Making 6 Figures Teaching Creators to Get Sponsorships with Justin Moore I talk with Justin about the $100,000 webinar ads lesson that only broke even, why he kept going, and how his $1 audiobook funnel now brings in qualifie...
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  Free Lead Magnet or Paid? The Question You're Actually Asking Is Wrong. 22.06.2026 7m

  If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel. Listen now and find out what your leads are act...
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  Your Ads Manager Got Locked Out of Facebook. Now What? 15.06.2026 14m

  Have you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads? Book Your Free Ad Strategy Session Get Done-For-You Ad Management I share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this situation, like not owning your ad account or Pixel, and what...
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  Fix This Email Mistake Before You Spend More on Ads With Allea Grummert 08.06.2026 43m

  If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why. Apply for a Strategy Boost Call with Allea Grummert I talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work better. We also talk about welcome sequences, improving open rates, building real relatio...
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  You Got Leads But No Sales. Here's What's Actually Broken. 01.06.2026 14m

  If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your leads and tracking the right numbers can completely change how yo...
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  The Ad Account Audit You Should Do Before You Hire an Ads Manager 25.05.2026 15m

  If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot. Book Your Free Ad Strategy SessionGet Done-For-You Ad Management I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving sales. I also share a few easy-to-miss setup mistakes that can make your ads look ...
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  Why Facebook Ads Matter More Than Social Media for Your Online Course featuring Sarah Noked 18.05.2026 56m

  If you feel like your business only grows when you show up, you’re going to love this one. Get the operational support you need to scale with SarahAccess Sarah’s resources to become a certified OBM I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the time. We talk through what a mature ads ecosystem actually looks like and why her business depend...
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  The Kind of Course Creator Facebook & Instagram Ads Actually Work For 11.05.2026 15m

  If your ad results keep changing and you can’t tell why, this will help. Get Done-For-You Ad Management I walk through the difference between a course creator who is ready for ads and one who isn’t, based on real examples from calls and clients. You’ll hear why tracking your numbers and thinking long term matters more than changing your ads every few days. Listen now and see if you’re set up to make ads work for you. ‍‍Watch this episode on YouTube! Please clic...
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  You Want to Help More People… But Your Calendar Won’t Let You 04.05.2026 16m

  If you’re working all day and your business still isn’t growing the way it should, this is likely the reason. Have us hire a VA for you. I share a moment with my son that hit a little too close to home and explain why doing everything yourself eventually becomes the thing holding you back. You’ll see how to spot the tasks that keep your business stuck and what actually needs your time if you want to grow. Take five minutes today, audit your tasks, and decide what needs to come ...
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  Troubleshooting a Facebook Ads Quiz Funnel with Danielle Klemm 27.04.2026 51m

  If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel. Take the Freebie-to-Buyer Gap Quiz to find why your funnel is leaking See Which Lead Magnet Your Offer Needs ‍‍ ‍‍ I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’ll hear how we think through testing, targeting, and what to change (and what not to ...
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  Meta Took Away Your Ad Placement Controls — Here's What to Do Now 20.04.2026 11m

  Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. Get the 48-Hour Ad Fix Audit I break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x4 feed graphic and your 9x16 story graphic, and what happens to your ads if you only show up with...
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  Prepare to do THIS with Facebook & Instagram Ads Before Life Happens 13.04.2026 5m

  What if your ads could keep bringing in sales while you step away and actually live your life? Get the 48-Hour Ad Fix Audit I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year. I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already selling and you’re not running ads to it yet, this is your sign. ‍...
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  Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads 06.04.2026 52m

  Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game. Unlock 2,900+ storytelling content ideas for just $27 Visit The Art of Online Business website for Facebook Ads help We talk through why her order bump converted at 50%, how her upsells performed, and what happened when ...