I Am That Content Creator Podcast

Episodios

• Ep#128 Overthinking Every Hook? The One Line That Gets You Posting Again 05.06.2026 14m

  Send us Fan Mail You film the video. You watch it back. You decide it's not quite right, and it dies in your drafts with the other forty. Sound familiar? In this solo episode of the I Am That Content Creator Podcast, recorded on a walk before an appointment because imperfect beats perfect, Kristen Werner shares the one-line hook that breaks her out of content paralysis every single time: "Oops, I accidentally created some content." It sounds silly. It works. Kristen explains why overthi...
• Ep#127 You're Not Scattered. How to Build Your Brand Without 'Niching' Down 04.06.2026 20m

  Send us Fan Mail You have been told to niche down so many times you're starting to believe the problem is you. It isn't. In this solo episode of the I Am That Content Creator Podcast, Kristen Werner gets honest about the guilt multi-passionate, ADHD and neurodivergent women carry for refusing to be one thing, and why the algorithm trained you to feel scattered for it. Here's what nobody selling you a niche will say: you don't need to pick one lane. You need a through line. That single thread ...
• Ep #126 Why Your Claude AI Outputs Are Still SLOP: Stop Prompting. Start Scaffolding. 14.05.2026 21m

  Send us Fan Mail You opened Claude. You typed something in. You got back something so beige and generic you closed the tab and went back to doing it yourself. That's not a you problem. That's a foundation problem. In this episode, Kristen drives home from the shops and breaks down the one step every Claude beginner skips, and why it's the reason your outputs still sound nothing like you. If you're a content creator, female founder, or woman 40+ trying to figure out how to actually start with ...
• Ep#125 Why You Can't Hit Consistent 10K Months (And the One Question That Fixes It) 06.04.2026 18m

  Send us Fan Mail Struggling to hit consistent 10K months in your online business? You're not alone and it might not be your offer, your content, or your strategy. It could come down to one question you've never properly answered. In this solo episode, Kristen breaks down why so many neurodivergent and ADHD entrepreneurs stay stuck below consistent recurring revenue and the single question that unlocks everything when it comes to building an online business that actually converts. If you've be...
• Ep# 124 Stop Waiting to Be Good Enough: How Neurodivergent Creators Can Break the Content Overthinking Cycle 30.03.2026 20m

  Send us Fan Mail You know you have something worth saying. You've thought about it, drafted it, restarted it, and talked yourself out of it approximately forty-seven times. And yet...nothing posted. That voice telling you it's not good enough yet? It's not your quality control. It's interference. And in this solo episode, Kristen gets radically honest about her own real-time push and pull with creating on camera watching herself, judging herself, and then catching exactly what's happening ben...
• Ep#123 How to Recession-Proof Your Business Right Now: Community, Core Offers & Personal Branding for Multi-Passionate Entrepreneurs 23.03.2026 19m

  Send us Fan Mail The world feels loud right now. If you've stared at your phone wondering whether anyone will still buy your coaching, program, or services you're not alone. Kristen is dropping in on the road from regional South Australia with a steadier way to think about business when fuel prices, interest rates, and the cost of living are squeezing everyone. This episode walks you through three practical shifts that help multi-passionate creators build a business that can actually handle u...
• Ep#122 How to Pick a Niche When You Have Too Many Interests (The Multi-Passionate Entrepreneur's Guide to Finding Your Core Offer) 19.03.2026 24m

  Send us Fan Mail You know that sinking feeling when you're told to "just pick a niche", follow the seven steps, and talk to one ideal client forever and your whole body wants to rebel? We're naming that experience for what it is: a mismatch, not a moral failing. If you're a multi-passionate entrepreneur with ADHD or a neurodivergent brain, the pressure to stay in one lane can create real shame especially when you've tried plan after plan and can't repeat results the way other people seem to. ...
• Ep#121 Why Niching Down Isn't Working for You...And What to Do Instead! 13.03.2026 24m

  Send us Fan Mail If you've been feeling like you're doing marketing "wrong," this episode is your permission slip to stop shrinking. Kristen gets brutally honest recording on the move about why content has started to feel heavy, why so much Instagram advice is exhausting, and why a lot of what you've been told to do is already out of date. The pace of change is real, and multi-passionate entrepreneurs feel it first because we move fast, pivot fast, and refuse to stay in a box. In ...
• Ep#120 From 'Too Much' to Unstoppable: How the 10% Rule, Owning Your Story, and Crushing Imposter Syndrome Can Transform Your Entrepreneurship Journey 05.03.2026 12m

  Send us Fan Mail What if the secret to entrepreneurial success wasn't about doing more but giving just 10% extra? In this episode, Kristen breaks down her powerful 10% Rule and reveals why the most overlooked asset in your business is the one you've been carrying all along: your own story. Whether you're battling imposter syndrome, struggling to articulate your value, or wondering if your scattered experiences could ever add up to something cohesive this episode is your permission slip...
• Ep#119 Overcoming Visibility Wounds: How to Build Confidence and Show Up Online 02.03.2026 24m

  Send us Fan Mail Ever Been Told You’re “Too Much”? This Is Why It May Still Follows You Online. If you feel a tightness every time you go to hit post, this episode is for you. We go straight at the visibility wound the old stories, negative comments, and childhood echoes that quietly keep smart, creative people playing small. From personal stories to practical tools, we break down how to turn hesitation into horsepower. Why one negative comment outweighs 100 positive ones (negative bias...
• Ep# 118 Content Fatigue Is Real: Here’s How to Create Without the Algorithm Owning You 27.02.2026 15m

  Send us Fan Mail Ever felt crushed under a thousand “shoulds” about how to post, how to niche, how to grow, how to be visible? We’ve been online for over a decade and in this episode, we open the vault on what actually sustains a creator long term. Spoiler: It’s not perfect pillars. It’s not copying trends. And it’s definitely not shrinking yourself into a neat box. It’s owning your multi-brilliance. In This Episode We Cover: Why “shiny objects” aren’t proof you’re flaky they’re proof you’re ...
• Ep#117 ADHD Membership Model: How Neurodivergent Creators Build Recurring Revenue (MRR) Without Burnout 25.02.2026 40m

  Send us Fan Mail ADHD, Memberships & MRR: A Sustainable Business Model for Neurodivergent Creators What if steady income, calmer days, and a community that actually talks to each other were the same solution? In this episode, we break down why memberships are the most sustainable business model for ADHD and neurodivergent entrepreneurs who are tired of launch burnout and inconsistent income. If you’ve struggled with: Imposter syndromeInconsistent contentPricing fearOverdelivering and burn...
• Ep#116 ADHD Business Model: How Neurodivergent Creators Use Memberships for Steady Income 23.02.2026 49m

  Send us Fan Mail Stop treating your pivots like proof you’re flaky. If you’re an ADHD or neurodivergent entrepreneur, this episode will rewire how you see your so-called “shiny objects.” We share a practical framework for turning creative chaos into steady, livable income using fast validation, pre-sales, and simple membership models that regulate both your revenue and your energy. Drawing from our lived experience as two neurodivergent mums building a multi-six-figure business, we break down...
• Ep #115 Turning 40 & The Three Lessons That Saved My Business And Set Me Free 12.02.2026 37m

  Send us Fan Mail What if the most powerful strategy you’re missing is your own brain? Mia goes solo to mark turning forty and opens up about the moment a late ADHD diagnosis flipped the script on identity, success, and how to build a business that doesn’t break you. This is a raw, practical guide to honouring your wiring, ditching shame, and designing work that funds your life instead of draining it. We start by pulling apart the old story: the uniform, the good grades, the fear of visibilit...
• Ep#114 From Content Slump to Creative Flow: The Messy Truth About Momentum 07.02.2026 31m

  Send us Fan Mail What if the block isn’t your creativity—but the space between spark and share? In this solo riff, Kristen slices through the invisible resistance that’s been weighing down creators post-summer, post-holiday, post-everything. If your brain is full but your feed is silent, this one’s for you. You’ll hear: Why video confidence isn’t your problem (spoiler: it’s friction)The underestimated power of micro-systems: ready-to-go mic arms, low-energy formats, and one-tap workflowsHow t...
• EP#113 WORD OF THE YEAR 2026 12.01.2026 39m

  Send us Fan Mail Start your year with the messy truth. If you're feeling flat, scrolled out, and allergic to AI-polished B-roll telling you how to live this one’s for you. We’re anchoring 2026 to two words: Launch and Joy. In this episode, we unpack the platform shift that’s already happening: 🚫 Scripted sameness is out. ✅ Real, intuitive, human content is in. People can feel when it’s honest and it’s converting better, too. You’ll hear: Why our best-performing content came ...
• Ep #112 How to Build A Community With A Heartbeat, Not A Course That Sits Still [Listener Q&A] 04.12.2025 31m

  Send us Fan Mail Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs. We answer a powerful voice note from a listener who's done with reselling one-off webinars and is craving a model that feels softer on her nervous system and stronger for her income. Spoiler: the answer isn’t another course. It’s a membership designed around real ...
• Ep#111 From Online to IRL: Neurodivergent Creators, The TikTok Awards, Business Besties, and Building Beyond the Algorithm 01.12.2025 38m

  Send us Fan Mail What went down when we finally met at the TikTok Awards? In this episode, Kristen and Mia spill the behind-the-scenes of meeting IRL after years of building a wildly successful creator community without ever sharing the same timezone. From the joyful AF airport reunion to the red carpet chaos, we break down what went down at the TikTok Awards 2025 and why we left with way more than glitter. We unpack: The power of creator rooms that feel like real life, not just highlight ree...
• Ep#110 You’re Not Too Much: Why Multi-Passionate Creators Are the Future and How To Join The Cluuurb 🤘 12.11.2025 38m

  Send us Fan Mail What if your many passions aren’t a flaw to tame, but the engine of your best work? In this raw, electric episode, we share the BIG news we’ve been bursting to tell you: we’re finally meeting IRL at the TikTok Awards and we’re launching The Multi-Brilliant Project, a fresh kind of community for women who are done being boxed in. ✨ Kristen opens up about growing up with undiagnosed dyslexia, the rigid world of corporate branding, and how she finally claimed her creativity as a...
• Ep#109 The Business Model Built for Neurodivergent Creators: How Paid Communities Create Steady Income & Creative Freedom 23.10.2025 38m

  Send us Fan Mail What if your many passions were the business model not the problem? In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid communities that generate monthly recurring revenue (MRR) while giving us space to follow side quests, switch gears, and stay regulated. We explore the real cost of relying on courses, coaching, or 1:1 work calendar fatigue, emotional crash after launches, and constantly star...