Public Relations Review Podcast

Episodios

• You Can Get Press For Anything If You Find The Story 22.06.2026 31m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! A launch that “goes live” before you have press lined up is already behind. Peter Woolfolk sits down with PR leader Mike Harris, president and co-founder of Upro PR, to get brutally practical about what actually works for public relations professionals today and where campaigns fall apart fast. We talk through a repeatable PR launch strategy: build...
• Building A Solid Crisis Team And Communication Plan 08.06.2026 28m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! A crisis rarely starts with a press release. It starts with a moment you didn’t plan for and a clock you can’t slow down: a leadership scandal, a reputational hit, a cybersecurity breach, an accident, or a sudden financial shock. Peter Woolfolk talks with crisis preparedness expert Tara Goodman of Goodman Consulting to get brutally practical about w...
• How Results-Based PR Pricing Wins Earned Media 08.06.2026 35m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What happens when a PR firm has to earn its fee the same way it earns your coverage? We sit down with Dick Grove, a veteran of more than 50 years in media relations, to unpack pay-for-performance PR and why “getting paid for results” can be both brutally honest and surprisingly effective, especially for startups and smaller companies that cannot aff...
• Your Marketing Drives Traffic But PR Builds Belief 11.05.2026 24m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Your ads can be working and your content can look polished, yet the sales still stall the moment someone checks your profile or Googles your business. That’s not a “more traffic” problem. It’s a trust problem, and it shows up as inconsistency, unclear positioning, and an online footprint that fails to confirm your claims. Peter Woolfolk talks with ...
• How To Write Media Pitches Journalists Actually Open And Use 20.04.2026 26m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Your pitch is competing with hundreds of emails a day, so “spray and pray” PR isn’t just ineffective, it’s invisible. Peter woolfolk speaks with Kourtney Jason, president and co-founder of Pacific and Court, to unpack what actually works in media relations when you’re trying to earn coverage for a book, an author, or an idea. She draws on her backgr...
• What Marketing Leaders Want From PR Agencies 06.04.2026 30m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Information on NEW podcast website. Support the show Newsletter link: https://www.publicrelationsreviewpodcast.com
• How Research Makes Your PR Pitch Stand Out 10.11.2025 25m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Ever wonder why some PR pitches get immediate attention while others languish in crowded inboxes? The secret might be in how you're using—or misusing—research data. Nathan Richter of Wakefield Research pulls back the curtain on the powerful relationship between public relations and data research, revealing how these disciplines must work in concert...
• The Trust Bridge: Finding Patient Advocates in Healthcare 27.10.2025 25m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What happens when the most powerful marketing tool—customer testimonials—is restricted by privacy laws and personal boundaries? Robin Malone, CEO of RJ Communications, pulls back the curtain and shares with host Peter Woolfolk the unique challenges healthcare brands face when trying to showcase real patient stories. With nearly three decades of exp...
• Building Authentic Brands: Successful Strategies for Today's Digital Landscape 13.10.2025 34m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Ever wondered what truly makes a brand successful in today's crowded marketplace? Alexandria "Alex" Hammond, principal of Brand News, cuts through the noise with powerful clarity on what matters most when establishing and protecting your brand identity. Hammond reveals to host Peter Woolfolk the two deceptively simple questions every organization m...
• Preparing for the Inevitable: Modern Communications Crisis 29.09.2025 27m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Ever wondered when crisis communications became a recognized discipline? This riveting exploration traces the evolution of crisis management from its origins following a deadly 1942 Boston nightclub fire to today's sophisticated frameworks addressing everything from cyberattacks to brand reputation disasters. Matt Charles, crisis communications exp...
• Building Visibility: How "Featured" and "HARO" Are Revolutionizing PR 15.09.2025 26m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Information on NEW podcast website. Support the show Newsletter link: https://www.publicrelationsreviewpodcast.com
• Transforming Media Strategy: How AI Tools Empower Communications Professionals 01.09.2025 36m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Feeling overwhelmed by the AI revolution sweeping through public relations? You're not alone. In this illuminating conversation, Pete Pachal, founder of Media Copilot AI, reveals to host Peter Woolfolk how PR professionals can transform their relationship with artificial intelligence from frustration to fruitful collaboration. The journey begins wi...
• Reading, Seeing, Hearing, Experiencing: How Information Shapes PR Strategy 07.07.2025 33m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Communication strategy has evolved dramatically in recent years, requiring professionals to understand not just how to craft messages, but how those messages are received by diverse audiences. Joshua Altman, Managing Director of Beltway Media in Washington DC, takes us on a fascinating journey through modern strategic communications, sharing invalua...
• Listening Beyond Words: Finding the Why Behind Customer Behavior 30.06.2025 25m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Have you ever wondered why so many marketing research tools fail to capture what customers truly want? James Warren, CEO and founder of Share More Stories, talking with host Peter Woolfolk, has dedicated his career to solving this problem through an innovative approach that combines storytelling with artificial intelligence to reveal the "why" behin...
• Building Trust: Why Your Best Influencers Are Already Your Customers 16.06.2025 27m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Discover the future of influencer marketing with Luke Yarnton, founder of Influencer Radar, as he discusses with host Peter Woolfolk how brands are finding their most authentic advocates within their existing customer base. The marketing landscape is shifting dramatically away from traditional paid endorsements toward genuine customer advocacy. Yar...
• Why Your Hispanic PR Strategy Is Missing 65 Million Potential Clients 02.06.2025 31m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! The growing economic power of the Hispanic community in America presents an unprecedented opportunity for savvy PR professionals. When Susana Mendoza joined the Public Relations Review Podcast, with host Peter Woolfolk, she illuminated why reaching this vital demographic isn't just smart business—it's essential strategy. "Right now, Latinos make up...
• PR Firms Requirements When Hiring Experienced Professionals 19.05.2025 30m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Navigating today's communications job market requires strategy, preparation, and insider knowledge. PR recruitment expert Brooke Kruger joins host Peter Woolfolk to pull back the curtain on what makes candidates stand out in a fiercely competitive landscape. From her unique vantage point as founder and CEO of KC Partners, Kruger reveals the dramati...
• Data-Driven PR: Reshaping How Brands Connect With Their Audiences 05.05.2025 27m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! The media landscape has fundamentally transformed, leaving brands struggling to navigate an increasingly fragmented ecosystem. But according to Michael Kempner, CEO of Mike WorldWide, this transformation presents unprecedented opportunities for those who understand how to leverage today's digital environment. Kempner, speaking with host Peter Woolf...
• Strategic Technology Predictions for the 2025 Digital Age 21.04.2025 40m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Are you ready for the technological revolution reshaping public relations in 2025? The landscape is transforming at breakneck speed, and those who adapt will thrive while others struggle to remain relevant. Sally Falkow, a social media strategist with over 30 years of experience, talks with host Peter Woolfolk as she pulls back the curtain on five ...
• Promotional Items: Extending Brands, Solving Problems, Gain Customer Loyalty! 07.04.2025 30m

  I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! The power of promotional products extends far beyond simple brand recognition—they create lasting connections that transform awareness into loyalty. Amber Carter, CEO of Loudmouth Marketing, joins the Public Relations Review Podcast to unpack the strategic value of branded merchandise in today's competitive marketplace. Drawing from decades of expe...