The Self Publishing Show

Episodios

• SPS-454: Launching a New Series 02.07.2026 49m

  This week on The Self-Publishing Show, James Blatch and Cissy Mecca dive into the latest AI developments, including changes to Claude's subscription tiers and what they mean for authors using AI in their daily workflows. They also discuss TikTok marketing, the risks of AI-generated recommendations being manipulated, and why authors need to think critically about discoverability in an AI-driven world. Cissy shares an update on her upcoming fantasy romance launch, including cover design, budgeting, and building a comprehensive launch strategy, while James reflects on book formatting mishaps, marketing lessons, and England's World Cup campaign. Key Talking Points Claude's new subscription limits and what they mean for authors Comparing Claude, Gemini, and other AI tools for writing and business tasks How AI-generated recommendations can potentially be manipulated Why authors should stay informed as AI changes search and discoverability TikTok marketing tips and understanding how the algorithm works Cissy's upcoming Black Sails of the Border fantasy romance series Cover design investment and the cost of illustrated covers Building a launch strategy using AI alongside proven marketing methods Launch planning, advertising, newsletter swaps, and budgeting James shares a formatting mishap that surprisingly didn't affect book sales Why readers often notice story over formatting imperfections Links & Resources Mentioned ProWritingAid: https://prowritingaid.com Cissy Mecca: https://meccaromance.com  
• SPS-453: Three Questions Every Author Should Ask 25.06.2026 50m

  This week on The Self-Publishing Show, James Blatch and Cissy Mecca reflect on The Self Publishing Show Live 2026 and discuss what happens after the excitement of a conference ends. They explore the importance of reviewing progress at the halfway point of the year, assessing business goals, and deciding what to focus on for the remainder of 2026. The conversation covers productivity, TikTok marketing, author accountability, using data to make better decisions, and feedback from SPS Live attendees. James also shares plans being considered for future SPS Live events, including more hands-on workshops and potentially expanding the conference format. Key Talking Points Why a mid-year business review is essential for authors Assessing goals, progress, and priorities for the second half of the year Using data and metrics to make smarter publishing decisions TikTok marketing and deciding where to focus your time The challenge of balancing creativity with business planning SPS Live attendee feedback and highlights from the event The possibility of adding a third day to SPS Live Ideas for future hands-on workshop and implementation sessions The value of accountability and sharing plans with other authors Avoiding overwhelm by focusing on a small number of key objectives Homework: James & Cissy's Mid-Year Author Check-In Questions: What number are you proudest of from the first half of 2026? What did you stop doing, and was it the right decision? What is your Q3 pivot — what are you going to do differently? Links & Resources Mentioned ProWritingAid: https://prowritingaid.com SPS Live Digital Ticket & Replay Access: https://learnselfpublishing.com/digital Cissy Mecca Romance: https://meccaromance.com Two Authors' Podcast: https://youtu.be/QhYcucRQeBw?si=yPfqRHW_P4INK1RI
• SPS-452: Lessons from London 18.06.2026 39m

  This week on The Self-Publishing Show, James Blatch and Cissy Mecca reflect on SPS Live 2026 and the Cambridge Retreat, sharing their biggest takeaways from the event and the sessions that made the biggest impact. From direct sales and BookVault strategies to AI workflows, reader engagement, advertising, TikTok marketing, and writing for commercial success, the pair discuss the practical lessons authors can apply immediately to their own publishing businesses. The episode serves as a post-conference debrief, highlighting the trends, tools, and mindset shifts that are shaping the future of indie publishing.  Key Talking Points Key lessons and standout moments from SPS Live 2026 & The Cambridge Retreat Direct sales opportunities and simplifying fulfilment with BookVault Using AI to streamline author businesses and administrative workflows Building AI projects and systems rather than relying on individual chat prompts Advertising strategies and improving marketing effectiveness Why consistency beats chasing viral success on TikTok Reader engagement, newsletter performance, and audience growth Writing for commercial success and understanding reading-age expectations The importance of clear, accessible writing ("Saxon over Latin") Practical actions authors can take immediately after attending a conference How successful authors focus on implementing ideas rather than collecting them  Links & Resources Mentioned ProWritingAid: https://prowritingaid.com SPS Live 2026 Digital: https://www.learnselfpublishing.com/spslive-digital  BookVault: https://bookvault.app Tammi Labrecque: https://newsletterninja.net Gunning Fog Index — estimates how hard a piece of writing is to read. The formula is: Fog Index=0.4×(wordssentences+100×complex wordswords)\text{Fog Index} = 0.4 \times \left( \frac{\text{words}}{\text{sentences}} + 100 \times \frac{\text{complex words}}{\text{words}} \right)Fog Index=0.4×(sentenceswords​+100×wordscomplex words​)Where: Words per sentence = total words ÷ total sentences Complex words = words with three or more syllables, usually excluding proper nouns, familiar compound words, and common suffix forms. So in plain English: Fog Index=0.4×(average sentence length+percentage of complex words)\text{Fog Index} = 0.4 \times (\text{average sentence length} + \text{percentage of complex words})Fog Index=0.4×(average sentence length+percentage of complex words)Example: If a passage has: 120 words 6 sentences 12 complex words Then: Average sentence length = 120 ÷ 6 = 20  Percentage of complex words = 12 ÷ 120 × 100 = 10 0.4×(20+10)=120.4 \times (20 + 10) = 120.4×(20+10)=12 So the Fog Index is 12, meaning the writing is roughly suited to someone with a 12th-grade / late secondary-school reading level.
• SPS-451: Live at The Self Publishing Show 12.06.2026 26m

  This week on The Self-Publishing Show, James Blatch and Sissy Mecca record live from SPS Live in London, surrounded by more than 500 authors from around the world. They share the atmosphere from the conference floor, discuss some of the standout sessions, and chat with special guests including volunteer coordinator Adrian Wills, Draft2Digital's Dan Wood, and Doug Pratt and Nick Harvey from the Two Indie Authors podcast. Topics include fandom building, direct sales, the future impact of AI on publishing, conference networking, and the power of community within the indie author world. Key Talking Points Behind-the-scenes insights into running SPS Live The vital role volunteers play in creating a successful conference experience Building author fandom and reader loyalty beyond the ebook Lessons from Damon Courtney's "Taylor Swift Method" presentation Why direct sales and special editions continue to grow in importance The value of author conferences for networking and learning How the indie publishing landscape is changing through AI Why authors need to understand AI, even if they choose not to use it The increasing importance of reader relationships and community building Dan Wood's perspective on industry trends and adapting to change A conversation with Nick Harvey and Doug Pratt about podcasting and the indie author community The unique atmosphere and energy of SPS Live compared to other industry events Links & Resources Mentioned ProWritingAid: https://prowritingaid.com Draft2Digital: https://www.draft2digital.com BookFunnel: https://bookfunnel.com The Two Indie Authors Podcast Vellum: https://vellum.pub SPS Live: https://www.learnselfpublishing.com/spslive  
• SPS-450: How to Work a Conference (Not Just Attend One) with James Blatch & Cissy Mecca 04.06.2026 57m

  This week on The Self-Publishing Show, James Blatch and Cissy Mecca share practical advice on how to work a conference rather than simply attend one, ahead of SPS Live in London. They discuss how authors can prepare in advance, choose the right sessions, network confidently, ask useful questions, and turn conference inspiration into real action afterwards. The episode also covers author scams, AI discoverability, changing AI tools, and how writers can use conferences to build meaningful connections and long-term career momentum. Key Talking Points How to prepare before arriving at a conference Why authors should treat conferences as an investment Choosing sessions based on your current goals Making the most of panels, Q&As and speaker access Networking naturally without feeling awkward Why generosity and genuine curiosity help build stronger connections How to take useful notes and turn ideas into action Avoiding post-conference overwhelm Staying alert to scams targeting authors AI discoverability and why metadata, niche positioning and FAQs matter Links & Resources Mentioned ProWritingAid: https://prowritingaid.com SPS Live 2026 schedule: https://learnselfpublishing.com/schedule  SPS Live digital ticket: https://learnselfpublishing.com/spslive-digital  Meta's subscriptions: https://www.meta.com/en-gb/help/subscriptions/960854640235758 
• SPS-449: The New Rules of Book Discovery with James Blatch & Cissy Mecca 28.05.2026 1h 2m

  This week on The Self-Publishing Show, James Blatch and Cissy Mecca discuss the major changes coming to Audible and ACX, including the new royalty model and updated enrolment requirements for audiobook authors. They explore what these changes could mean for indie publishers, the growing opportunities in wide audio distribution, and why authors may want to think beyond Audible. Alongside the industry discussion, there's plenty of SPS banter covering podcast microphones, pop filters, romance conferences, and the ever-changing publishing landscape. Key Talking Points Audible's new royalty model and ACX enrolment changes What indie authors need to know about audiobook distribution updates Exclusive versus wide audio strategies Direct audiobook sales using platforms like BookFunnel Spotify's increasing presence in the audiobook market Concerns around royalty transparency and reporting Why authors need to remain flexible as publishing evolves SPS banter about podcasting, microphones, and author life Links & Resources Mentioned ProWritingAid: https://prowritingaid.com Use code IWC15 for 15% off annual subscriptions. ACX: https://www.acx.com BookFunnel: https://bookfunnel.com Self-Publishing Show Live: https://www.learnselfpublishing.com/spslive The New Rules of Book Discovery PDF
• SPS-448: A Glimmer of Hope in the Age of AI with James Blatch & Cissy Mecca 21.05.2026 39m

  Episode Summary James and Cissy tackle a "bits and bobs" episode covering the changing indie publishing landscape, with a focus on Amazon's evolving AI-driven algorithms and what authors need to do to stay discoverable. They discuss why clear genre signalling, strong metadata, covers, blurbs, titles, and reader expectation alignment are becoming more important than ever. The conversation also touches on pricing psychology, the value readers place on author access and premium offers and the importance of stepping away from mental work with physical hobbies. Key Talking Points Why Amazon's AI and algorithm changes may reward authors who clearly understand and serve their ideal readers. The importance of aligning covers, blurbs, titles, keywords, characters, and genre promise to create a strong reader experience. Why authors should audit their books and metadata rather than panic about the flood of new AI-generated content. Pricing psychology and why readers or clients may value products more when the price reflects that value. The benefit of switching off from mentally demanding creative work by doing something physical and absorbing outside writing. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Becca Syme: https://betterfasteracademy.com https://www.independent.co.uk/arts-entertainment/books/news/barnes-and-noble-james-daunt-ai-books-b2978925.html https://vm.tiktok.com/ZNRtQCMNE/ https://vm.tiktok.com/ZNRtQD3nA/ Self-Publishing Show Live: https://www.learnselfpublishing.com/spslive   SPS Live 2026 Party:  https://www.learnselfpublishing.com/party-on-the-boat  
• SPS-447: You Are Your Brand with Isabelle Knight, James Blatch & Cissy Mecca 14.05.2026 49m

  James and Cissy are joined by PR expert Isabelle Knight to discuss why authors are not just selling books, they are also building a brand readers can connect with. Isabelle explains how indie authors can identify their own author story, understand what sets them apart, and use that foundation across websites, newsletters, social media, events, and publicity opportunities. The episode also touches on Amazon's AI categorisation issues, Meta ad frustrations, upcoming romance conferences, and why professional author presentation matters more than ever. Key Talking Points Why author branding starts with understanding your own story and what readers associate with you. How to identify what makes your books distinct from others in the same genre. Why readers connect with the emotional truth behind your books, not just the plot or trope. How indie authors can use their author story across bios, websites, newsletters, social media, podcasts, festivals, and events. Why marketing should align with both your ideal readers and what you genuinely enjoy doing as an author. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Build Your Author Brand / Isabelle Knight: https://buildyourauthorbrand.com Romance Writers of Australia Conference: https://romanceaustralia.com/pages/events Romance Writers of New Zealand: https://www.romancewriters.co.nz/event/2026-rwnz-conference-registration/ Self-Publishing Show Live: https://selfpublishingshowlive.com
• SPS-446: The Boxset Experiment with James Blatch & Cissy Mecca 07.05.2026 41m

  James and Cissy dive into the growing world of direct sales, Etsy stores, and special edition books, exploring how indie authors are expanding beyond Amazon and turning their books into premium gift products. They also discuss the importance of professional branding photography, why readers increasingly connect with authors personally, and the latest Meta AI lawsuit involving pirated books used for training AI models. The episode features a detailed behind-the-scenes look at James's new Cold War-themed Etsy shop experiment, complete with slipcase box sets, MI6-style packaging, collectible golf balls, and premium gifting ideas inspired by the "gifting economy." Meanwhile, Cissy shares her experience with duplex paperback covers, sprayed edges, Etsy merchandise, and building collectible reader products around her romance worlds. Key Talking points: Why professional author photography matters more than ever Building an author brand in the AI era Readers buying into the author as much as the books The Meta AI copyright lawsuit involving pirated books and LLaMA training Direct sales and Etsy as a growing opportunity for indie authors Turning books into collectible gift products BookVault duplex covers and special editions Creating reader merchandise tied to fictional worlds Using Etsy as a discovery platform for new readers SPS Live updates and upcoming sessions on direct selling Resources mentioned:  ProWritingAid – use code IWC15 for 15% off annual subscriptions: https://prowritingaid.com/ SPS Live 2026: https://www.learnselfpublishing.com/spslive SPS Party 2026: https://www.learnselfpublishing.com/party-on-the-boat
• SPS-445: Real Cops, Real Stories, Better Fiction with James Blatch & Cissy Mecca 30.04.2026 53m

  James and Cissy welcome former Milwaukee police sergeant and author Patrick O'Donnell to discuss his new book, Police Stories: The Rookie Years, and the real-life experiences behind his writing. Patrick shares gripping stories from his early days on patrol, including a near-shooting, a fatal stabbing case, and the realities of policing that often get misrepresented in fiction. The episode also covers indie authors being excluded from a new publishing prize, questions around Amazon's algorithm and Kindle Unlimited, and how writers can use expert communities to make their crime and police procedural details more authentic. Key Talking Points The New Adult Book Prize and why excluding indie authors feels especially frustrating given indie publishing's role in building the genre. Ongoing questions around Amazon rankings, Kindle Unlimited borrows, page reads, and whether indie titles are being pushed down in the charts. Patrick O'Donnell's police career, from rookie officer to sergeant, and how those experiences shaped his nonfiction and fiction writing. A powerful real-life story from Patrick's rookie years involving a knife suspect, a fatal stabbing, and the emotional reality of first responder work. How the Cops and Writers community helps authors get police procedure, crime scenes, law enforcement culture, and investigation details right. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Cops and Writers Facebook Group: https://facebook.com/groups/copsandwriters Patrick O'Donnell – Police Stories: The Rookie Years: Available on Amazon Indie Writers Club / support page: https://learnselfpublishing.com/support LaunchPad course is open for enrolment: https://www.learnselfpublishing.com/launchpad
• SPS-444: Why Your Matter Matters with James Blatch & Cissy Mecca 23.04.2026 1h 1m

  James and Cissy break down one of the most overlooked (but powerful) parts of your book: front and back matter. From prologues and epilogues to marketing strategy, they explore what actually works for readers and what might be quietly losing you sales. Expect honest takes (including a strong stance on prologues!), practical tips on optimising your back matter for conversions, and smart ways to turn your book into a reader-retention machine. Plus: writing retreats, live events, and a few unexpected tangents along the way. Key Talking Points Why front matter should be minimal and never get in the way of the reader diving into your story. The truth about prologues (and why many readers skip them entirely) vs when they can work. How epilogues (especially in romance) can add value and even drive reader engagement. The importance of a single, clear call-to-action at the end of your book to maximise conversions. Smart strategies for back matter marketing, including bonus content, newsletter signups, and reader retention tactics. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Indie Writers Club (join for retreats & community): https://learnselfpublishing.com/support AI Summit: https://aisummit.indieauthortraining.com Writer Retreat (New Zealand – August): Indie Writers Club Self-Publishing Show Boat Party (London) 11th June 2026:  https://learnselfpublishing.com/party-on-the-boat
• SPS-443: Draft2Digital's New Charge! with James Blatch & Cissy Mecca 16.04.2026 42m

  James and Cissy dig into Draft2Digital's newly announced fees, including a one-off activation charge for new accounts and a yearly maintenance fee for low-earning accounts, and discuss why the reaction from authors has been so strong. They explore what the change says about the growing pressure of AI-generated low-quality uploads, the real cost of running author-facing distribution platforms, and whether small fees are now becoming unavoidable across the industry. Alongside that, they revisit the wider AI debate in publishing, discussing why some authors continue to resist the technology while others are embracing it for admin, analysis, and workflow support. The episode also touches on BookVault special editions, upcoming events, and James's AI translations webinar. Key Talking Points Draft2Digital's new pricing model, including the $20 activation fee for new accounts and the $12 annual maintenance fee for authors earning under $100 a year. Why Draft2Digital's decision is tied to the growing problem of AI-generated low-quality uploads and the cost of filtering them. The continuing debate around AI in publishing, including resistance from some authors and the argument that readers, not gatekeepers, will ultimately decide what succeeds. The difference between low-quality AI "slop" and thoughtful, professional uses of AI in business processes and publishing workflows. BookVault box sets, special editions, and how premium physical products can create new opportunities for authors selling direct or at events. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Draft2Digital: https://draft2digital.com AI Translations Webinar: https://learnselfpublishing.com/translationswebinar Indie Writers Club / support page: https://learnselfpublishing.com/support BookVault: https://bookvault.app
• SPS-442: Inside the SPS Live Schedule with James Blatch & Cissy Mecca 09.04.2026 51m

  James and Cissy continue their exploration of how AI is transforming the business side of self-publishing, focusing on practical workflows that help authors save time and make better decisions. They also discuss planning for Self Publishing Show Live, including shaping the agenda and what attendees can expect from this year's event. Alongside this, the conversation highlights how authors can use AI as a powerful assistant for admin, marketing, and organisation - gaining efficiency without sacrificing creativity. Key Talking Points How AI can streamline everyday author admin tasks and reduce time spent on repetitive work. Building simple AI workflows to improve productivity and decision-making. Discussion around The Self Publishing Show Live, including agenda planning and event expectations. Why authors should focus on using AI as an assistant rather than a creative replacement. How efficiency and better systems can give authors a competitive edge in a crowded market. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions) https://prowritingaid.com Self Publishing Show Live 2026: https://learnselfpublishing.com/spslive Self Publishing Show Live Boat Party: https://www.learnselfpublishing.com/party-on-the-boat Indie Writers Club Patreon: https://learnselfpublishing.com/support
• SPS-441: AI Can Fix Your Ads James Blatch & Cissy Mecca 02.04.2026 52m

  James and Cissy explore one of the most practical uses of AI for authors: analysing advertising, sales, and marketing data to make better business decisions. James shares how he used Claude to review Facebook ads, KDP income, and reader engagement data, while Cissy explains how she used AI to assess years of BookBub performance and identify the best strategy for future promotions. Alongside the data discussion, they touch on the ongoing debate around AI writing, why detection remains unreliable, and how authors can focus on using AI as a powerful backend assistant rather than a creative replacement. The episode also includes a mention of James's upcoming webinar on improving AI translations. Key Talking Points How authors can use AI to analyse Facebook ads, KDP sales, and reader engagement data in seconds instead of spending hours in spreadsheets. Cissy's use of AI to evaluate BookBub results over time and identify which price points, formats, and titles perform best. Why AI can be a game-changer for admin, reporting, and decision-making even for authors who do not use it to write fiction. A continued discussion on AI writing, including why detection tools are unreliable and why the market may ultimately decide what readers want. Details of James's upcoming webinar on AI translations and why first-pass translation tools still fall short for fiction. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com AI Translations Course: https://learnselfpublishing.com/aitranslations Free AI Translations Webinar: https://www.learnselfpublishing.com/webinar
• SPS-440: Author Under Attack James Blatch & Cissy Mecca 26.03.2026 48m

  James and Cissy unpack two major controversies affecting authors this week: a traditionally published author dropped over AI writing accusations, and a literary agent's viral TikTok telling writers to stay away from the London Book Fair. Together, these stories highlight growing tensions around AI, gatekeeping, and who the publishing industry is really for. Alongside the debate, the episode blends in personal reflections on writing routines, burnout, and the realities of balancing creativity with business, offering a grounded look at what it means to be an author in today's rapidly shifting landscape. Key Talking Points The fallout from a publisher cancelling an author over suspected AI use and what this means for trust in the industry. A literary agent's controversial TikTok telling writers not to attend the London Book Fair and the wider issue of gatekeeping. Why authors are increasingly feeling "under attack" from multiple directions, including AI scrutiny and industry attitudes. The ongoing challenge of balancing writing time with business demands, stress, and productivity. Personal insights into author life, including burnout, routine disruption, and staying consistent in a demanding creative career. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com
• SPS-439: How Readers Are Made with James Blatch & Cissy Mecca 19.03.2026 39m

  James is recording from the Irish Publishing Show on St Patrick's Day, James and Cissy reflect on the changing state of indie publishing, the growing pressure of AI-driven discoverability, and the realities of building a sustainable author career in a more mature market. They revisit the ongoing debate around low-quality AI-generated books on Amazon, discuss why AI detection tools are unlikely to solve the problem, and explore how authors are adapting across indie, hybrid, and traditional paths. The episode also takes a more personal turn, with a thoughtful conversation about reading habits, the books that turn children into lifelong readers, and how authors can use AI in practical, reader-focused ways, including personalised book recommendation quizzes. Key Talking Points James shares insights from the Irish Publishing Show and London Book Fair, including how the indie publishing space feels more mature and less boom-driven than in previous years. A deeper look at the AI discoverability problem on Amazon, especially the impact of low-quality AI-generated books flooding categories and search results. Why Amazon is unlikely to separate or reliably detect AI-written books, and what that means for indie authors going forward. A discussion about how readers are made, including the books that first hooked James and Cissy, and why "reading is reading" at every age and level. Cissy explains how she's using Claude and AI tools to build practical reader experiences, including a quiz that helps visitors find the right entry-point book from her catalogue. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com AI Translations Course: https://learnselfpublishing.com/aitranslations Mecca Romance (reader quiz mentioned): https://meccaromance.com
• SPS-438: Bring Back the Mail! with James Blatch & Cissy Mecca 12.03.2026 56m

  James and Cissy discuss new marketing insights and mindset strategies for indie authors navigating an increasingly complex publishing landscape. From experimenting with BookBub ads and improving AI-assisted translations to analysing breakout success in romance adaptations, the conversation explores how authors can stay competitive in a crowded market. Cissy also shares a creative direct-to-reader marketing tactic, sending postcards to readers, as a way to build stronger audience relationships beyond digital platforms. The episode concludes with the hosts' "Three Things" mindset practice, a simple daily habit designed to help authors maintain perspective, gratitude, and motivation in a challenging creative career. Key Talking Points How BookBub ads and promotional pricing strategies can create long-tail sales effects beyond the initial campaign. Lessons learned from improving AI-assisted translations and the impact of higher-quality translations on international book sales. Why certain romance stories and adaptations suddenly explode in popularity — and what authors can learn from those breakout successes. Creative marketing experiments, including sending postcards and physical mail to readers to build stronger audience connections. The "Three Things" daily mindset practice: identifying something that made you happy, something that moved your work forward, and something you're looking forward to. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions) https://prowritingaid.com AI Translations Course https://learnselfpublishing.com/aitranslations BookBub Advertising Platform https://bookbub.com/ads James Blatch's donation link: http://jamesblatch.com/marathon  The Self Publishing Show 2026 https://www.learnselfpublishing.com/spslive Heated Rivalry: https://www.imdb.com/title/tt35495073/  
• SPS-437: Author Events - Discoverability in the Age of AI with James Blatch & Cissy Mecca 05.03.2026 1h 1m

  James and Cissy reflect on conversations from a recent indie author mastermind in Savannah, Georgia, where the biggest topic on everyone's mind was discoverability in the age of AI. With thousands of new titles flooding platforms like Amazon KDP every day, the hosts explore how authors can adapt - from optimising metadata for AI search to expanding audiobook distribution and experimenting with platforms like YouTube. The episode culminates in a bold proposal: introducing a publishing fee on KDP uploads to discourage low-quality AI-generated content and improve the reader experience. Key Talking Points The growing discoverability crisis on Amazon as AI enables massive volumes of low-quality books to be uploaded daily. Practical strategies authors can use to improve AI discoverability, including consistent blurbs, Google Books previews, and optimised author websites. Why expanding audiobook distribution beyond exclusivity, including platforms like Spotify and YouTube - may become an important discovery tool. The importance of deep Amazon categories and metadata optimisation to help books surface in searches. James' controversial proposal: a refundable publishing fee for KDP uploads to reduce AI-generated "content farms" and improve reader experience. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com  Reedsy (research on AI discoverability mentioned): https://reedsy.com Draft2Digital (library distribution discussed): https://draft2digital.com AI Translations Course: https://learnselfpublishing.com/aitranslations  Self-Publishing Show Live: https://learnselfpublishing.com/spslive   
• SPS-436: Author Events - Why They're Worth It with James Blatch & Cissy Mecca 27.02.2026 41m

  James and Cissy dive into the evolving AI conversation, reacting to viral commentary about whether artificial intelligence will truly replace white-collar jobs and what that means for writers. They explore the difference between superficial and deep AI usage, the economics behind tech industry messaging, and how authors can adapt rather than resist. They also discuss the irreplaceable value of in-person author events, relationship building, and why conferences continue to be career accelerators in an increasingly digital industry. Key Talking Points A viral "Stay Human" TikTok challenges the narrative that AI will eliminate white-collar jobs, reframing it as investor-driven hype rather than economic inevitability. Why authors won't be replaced by AI but may be replaced by authors who use AI effectively and strategically. The difference between shallow AI use and deep, professional integration (including translation workflows and creative production). Why in-person events accelerate learning, build trust, create lifelong industry friendships, and often spark the biggest career breakthroughs. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Social Media Examiner – AI Explored Podcast: https://www.socialmediaexaminer.com/ai-explored/ https://www.tiktok.com/@kelly_boesch_ai_art?_r=1&_t=ZN-94CQZzFmP4g Author Nation: https://authornation.live Self-Publishing Show Live (London conference): https://learnselfpublishing.com/spslive Irelands Publishing Show: https://www.indienetworkevents.com From learnselfpublishing.com
• SPS-435: Selling Books On Etsy with Robin Bennett Freebairn 20.02.2026 52m

  Episode Summary James and Cissy welcome Robin Bennett Freebairn back to the show to discuss how he's successfully expanded his nonfiction "birth year" book series into the gifting market via Etsy. Robin shares how selling direct through a marketplace platform has rapidly grown into a major revenue stream, now rivalling Amazon income and explains the practical realities of becoming not just an author, but a retailer. From managing stock and print runs to offering gift wrap and personalised editions, this episode dives deep into how indie authors can future-proof their businesses by building human connection, diversifying platforms, and embracing direct sales. Key Talking Points Why Etsy is proving to be a powerful platform for gift-focused books, with largely organic growth and strong margins. The mindset shift from author to retailer - managing stock, customer service, fulfilment times, and repeat buyers. Profit breakdown: hardback pricing strategy, production costs, Etsy fees (significantly lower than Amazon), and upsells like gift wrapping and personalisation. How direct sales create stronger reader relationships and "superfans" through exceptional customer service. Diversifying beyond Amazon as protection against AI disruption and platform risk and building a sustainable family-run publishing business. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Etsy (Marketplace discussed): https://www.etsy.com BookVault (Print-on-demand service mentioned): https://bookvault.app Short Run Press (UK short-run printer referenced): https://www.shortrunpress.co.uk Self-Publishing Show Live (June London conference): https://www.learnselfpublishing.com/spslive