Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Episodios

• #754 - Reviving an Amazon Brand On Life Support 29.06.2026 42m

  Can a dying Amazon brand come back and double sales without new products? Bradley reveals the PPC, listing, image, and keyword fixes behind both turnarounds in this case study today.
• #753 - The 6-Figure Amazon Launch Sprint 22.06.2026 39m

  A legacy brand had never sold on Amazon. One launch strategy later, it hit six figures in year one. What made the difference? Here’s how…   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What does it take to bring a decades-old retail brand onto Amazon and turn it into a six-figure channel in its first year? In this episode, Bradley Sutton welcomes Spencer Gordon, an e-commerce operator who has built Amazon businesses from the ground up, including a premium beverage storefront and, most recently, the Amazon channel for Leanin Tree Greeting Cards. Spencer shares how he went from working in his family’s logistics and beverage business to launching Amazon operations for a legacy greeting card company that had never sold on the marketplace before. Instead of randomly uploading products and hoping for the best, he started with proven retail winners, used Helium 10 to identify high-value keywords, and built his launch strategy around branded search, long-tail keyword opportunities, and strong catalog positioning.The episode gets tactical with Spencer’s Amazon launch process, including how he uses test listings to check Amazon relevancy before launching a real SKU, why he relies on Amazon Vine for early reviews, and how he structures PPC campaigns for ranking momentum. He also breaks down his use of branded campaigns, product targeting, long-tail exact match keywords, fixed bids, and bid rules that raise or lower bids based on sponsored and organic rank.Bradley and Spencer also dive into listing optimization, especially why the main image can be the difference between winning and losing the click. Spencer shares how AI tools help his team generate image concepts, while Bradley recommends pre-launch audience testing to avoid wasting traffic on weaker creative. The big takeaway? You do not need to be a brand-new startup to win on Amazon. Whether you are launching from scratch or bringing a legacy brand into the modern marketplace, growth comes from testing, learning, adjusting, and taking action before the opportunity passes you by. In episode 753 of the Serious Sellers Podcast, Bradley and Spencer discuss: 00:00 - Introduction To Spencer’s Amazon Story 03:00 - Learning Business From The Ground Up 05:03 - Launching His First Amazon Store 09:18 - Moving Into A New E-Commerce Role 11:21 - Inside Leanin’ Tree Greeting Cards 13:34 - Starting Amazon From Scratch 15:59 - Hitting Six Figures In Year One 16:41 - Choosing Products And Keywords 22:03 - New Product Launch Strategy 23:05 - Testing Amazon Keyword Relevancy 27:37 - Long-Tail PPC Ranking Campaigns 37:06 - Main Image Optimization Strategy
• #752 - This PPC Launch Strategy Blew My Mind 15.06.2026 40m

  An Amazon seller from Singapore reveals how data-backed product research, AI workflows, Cerebro keywords, and a wild 50 auto campaign PPC strategy helped scale Amazon products to seven figures.
• #751 - Selling Online For 25 Years! 08.06.2026 33m

  An e-commerce seller for 25 years reveals how to protect profits, control inventory, rethink shipping costs, and use AI workflows without letting bad data quietly wreck your Amazon business today.
• #750 - The Maldives Honeymoon Product Launch Strategy 2026 30.05.2026 37m

  Learn the latest updates on this proven Amazon launch strategy using keyword research, Rufus or Alexa for Shopping optimization, PPC, TikTok Shop traffic, and relevancy signals to rank faster.
• #749 - From $100K To $7M On Amazon 25.05.2026 31m

  How did one Amazon brand go from overlooked to $7M? Discover the keyword, SEO, AI, and pricing strategies that helped unlock massive growth.
• #748 - 7-Figure Amazon Strategies From Eastern Europe 18.05.2026 40m

  Seven-figure Amazon sellers from Bulgaria and Romania reveal EU marketplace strategies, Prime Day tactics, ranking tips, Rufus optimization, and how they built brands across Amazon marketplaces.
• #747 - 3 Sellers Share What’s Working Now on Amazon, Walmart, and TikTok Shop 12.05.2026 39m

  Three real sellers share how they found winning products, scaled across Amazon, Walmart, and TikTok Shop, used AI, and grew brands from early traction to millions in sales.
• #746- TikTok Live, Shopify, & Reddit Playbook for Amazon Brands 04.05.2026 44m

  In this episode, our guest shares how his men’s underwear company grew to 8-figures using Amazon, TikTok Live, Shopify, Reddit, product drops, and a customer-driven brand strategy.
• #745 - Their 8-Figure Amazon & TikTok Shop Brand 27.04.2026 45m

  A husband-and-wife team shares how they survived crushing setbacks, pivoted beyond Amazon, and built a $20 million brand with smart product pivots, TikTok Shop, and resilience.
• #744 - The Truth About Competing With Chinese Sellers 20.04.2026 31m

  A seller in an unexpected niche and a Chinese entrepreneur who once farmed in Africa reveal how Chinese Amazon sellers think, launch products, build brands, and compete today.
• #743 - From Childhood Friends To An 8-Figure Amazon Matcha Brand 13.04.2026 41m

  How do you turn a niche product into an 8-figure Amazon brand? The founders of Naoki Matcha share the branding, keyword, and supply chain decisions that helped them scale worldwide.
• #742 - An 8-Figure Amazon Seller From China Tells All 07.04.2026 26m

  An 8-figure seller in China reveals what US sellers get wrong about Chinese competition, black-hat tactics, global expansion, and the data-driven moves behind his Amazon growth.
• #741 - Building Amazon Brands And Buying More Of Them 30.03.2026 35m

  A law student launched painter’s tape on Amazon, built a mid-7-figure business, bought another brand, and found a surprise TikTok Shop shortcut he almost paid extra for.
• #740 - From Face Masks To 7-Figure Fashion Brand Success 24.03.2026 34m

  Her first big Amazon win should have ended when the pandemic did. Instead, it sparked a bold pivot, lean launches, AI image hacks, and a $1M fashion brand scaling fast now.
• #739 - Two Dubai Ecommerce Seller Success Stories 16.03.2026 30m

  From Project X to seven figures, and from clean snacking to Amazon UAE growth, two e-commerce sellers from Dubai share lessons on product research, branding, and scaling.
• #738 - From Textile Factory To $1.5M on Amazon 09.03.2026 29m

  Sustainability became his unfair advantage on Amazon. A veteran textile designer reveals the data-first moves, fee-saving AWD shifts, and the tester story behind the explosive growth.
• #737 - Dubai’s Ecommerce Playbook: From Chocolate To Water Bottles 02.03.2026 27m

  Two Dubai sellers reveal how they built seven-figure brands via duty-free, Amazon UAE, and quick commerce. Plus lessons for cold-chain fulfillment, PPC scaling, and expansion lessons.
• #736 - He Built An 8-Figure Brand While Working A 9-5 23.02.2026 30m

  Corporate job by day, Kaffe Products by night. How Robert built an Amazon brand into Walmart shelves before he ever went all-in. Get all his strategies in this episode!
• #735 - The 9 Figure NeuroGum Story 17.02.2026 36m

  Discover how NeuroGum’s founder turned a college nootropics experiment into a 9-figure brand, dominating Amazon and TikTok Shop and outselling 5-Hour Energy drink at CVS.