Brand Strategy Unwankified

Episodios

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  132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services 26.06.2026 18m

  3 packages on your services page might feel logical and flexible. It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want strategy. If you've ever built tiered service packages to feel more affordable, flexible or available, this is for you. In this episode: • Why "affordable" packages train clients to shop on price instead of value• Why giving options is costing you sales• How skipping brand strategy in your "low cost" tiers undermines the authority you're trying to build• The 3rd way to replace tiered services or a bespoke quote for every single enquiry Build an offer you fully believe in, and price it like you mean it.   Connect with me Learn Brand Strategy - The Brand Method programFind me on Instagram
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  131. Are You in a Race to the Bottom? 19.06.2026 18m

  Every designer is feeling the pressure to be faster and cheaper, especially with AI in the mix. But competing on speed and price isn't a strategy, it's a trap. If you've ever wondered whether brand in a week offers, selling templates, or rock bottom logo packages are just the new reality, this one's for you. I tackle why the race to the bottom is hurting us as individual designers and as an industry, including: Why positioning on speed and price is a race you'll never win The cost of offering brand strategy and pre-made logos in the same breath What it actually means to compete on value instead of competing with AI Position on value, not speed or price, and you'll find yourself in a very different race altogether.   Connect with me Learn Brand Strategy - The Brand Method programFind me on Instagram
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  130. It's Time to Ditch Mission, Vision and Values 09.06.2026 24m

  "Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn it into branding, this one is for you. I tackle why Mission, Vision and Values belongs in a different strategic discipline and what brand strategy actually needs to do instead, including: • Why MVV produces 'brand narcissism' and leaves the customer out of the conversation • Replaying a founder's values back to them is the easy gap, not the important one • The most common brand values are HR documents in disguise • What a customer-focused brand strategy actually needs to answer Knowing the difference between founder strategy and brand strategy is the upgrade your clients actually need from you.   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram  
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  129. Why You Need a Brenemy - The Villain Strategy 03.06.2026 17m

  The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them. If you've heard about brands defining their "enemy" and thought it sounded good but weren't sure how to apply it for a client, this one's for you. I tackle the "brenemy" concept and give it the framework it's been missing, including: Why standing against something is just as powerful as standing for something How your ego influences the enemy you choose to challenge How to shape a strong villain strategy using four key criteria A good villain strategy is more than a clever concept to impress your client with. In this episode you'll learn how to make it a proper brand strategy tool.   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram
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  128. Creating Opportunities With 100 Rejections with Liz Mosley 27.05.2026 42m

  In this episode I'm joined by Liz Mosley, and she has a challenge for you... 100 challenges actually.   We talk about Liz, her business and creativity, and her hot takes on the design industry.   We cover: • How Liz unintentionally built a personal brand and why that was the best way • Advice she has ignored • Being vulnerable, building in public, and setting healthy boundaries • Her thoughts on where the design industry needs to do better • How being rejected by Chris Do has created an avalanche of opportunities And so much more!   About Liz Mosley Liz is a branding designer, podcast host, public speaker, and content creator. Her work is grounded in the belief that creativity isn’t about perfection. It’s in the showing up, trying new things, and learning as you go. As a vocal advocate for reframing rejection and failure, Liz encourages other creatives to see them not as things to avoid, but as essential parts of both the creative process and the human experience. Connect with Liz on Instagram Listen to the Building Your Brand Podcast   Connect with Bec Hughes: Check out The Brand Method Find me on Instagram  
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  127. Is Your Brand Strategy Leaking Value? 22.05.2026 20m

  No one wants a leaky brand strategy. Could you be devaluing what you create for your clients without you even knowing it? If you've ever handed over a 50-point questionnaire, wrestled with AI for hours, or sent a Loom instead of presenting your work live, this episode is for you. I tackle the most common brand strategy leaks and how to plug them, including: Why your discovery process might be working against you How to use AI as a strategic assistant, not a strategic replacement Why more research is not always the answer The cost of keeping your client at arm's length Find your leaks, plug them, and deliver work you can actually stand behind. Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram
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  126. The Lean Brand Strategy Tech Stack 13.05.2026 16m

  It's not about the tech, it's about what you do with it! In this episode I share my tips for creating a simple but effective brand strategy focused tech stack. This will ensure the apps streamline and support, but don't get in the way of your thinking. I cover: • The principles of a lean tech stack • The brand strategy activities that need or benefit from supporting apps • My own brand strategy tech stack   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram
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  125. Becoming a High-Ticket In-Demand Designer with Bec Morris 10.04.2026 34m

  In this episode I talk to Bec Morris, one of the founding students of The Brand Method program, and very talented brand creator. I check in on Bec's journey with brand strategy to explore: • Why she wanted to invest in her brand strategy skills• What that journey has looked like for her• The impact it's had on her business and also her identity I'm honoured to have been part of Bec's journey, and proud to share her story with other designers just like her. I hope you can take some inspiration from how far Bec has come.   About Bec Morris With over 15 years of experience across Sydney agencies, in-house roles, and running her own studio, Bec has developed a knack for digging deep into businesses and uncovering the insights that make brands unforgettable. From her thriving brand studio on the New South Wales south coast in Australia, Bec is all about helping brands shake things up and follow their own path. Connect with Bec Morris on Instagram   Connect with Bec Hughes: Check out The Brand Method Find me on Instagram
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  124. Feedback that Doesn't Derail the Project 02.04.2026 13m

  Feedback isn’t the problem, it's how you ask for it. If you’ve ever received vague, emotionally charged, or completely off-track feedback, chances are there's a problem with your feedback process. In this episode, I break down: • Why client feedback so often derails projects (and why it’s not actually their fault) • The role feedback should play in your process • Common mistakes designers make I'll share my simple SAGE framework to help you lead clearer, more focused feedback as a consultant. Because great quality feedback isn't luck, it’s leadership.   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram
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  123. Stop Saying a Brand is Not a Logo - Say This Instead 27.03.2026 19m

  How many times have you said “a brand is not a logo”… and watched clients glaze over? In this episode, I tackle why that line doesn’t resonate, and what to say instead if you want branding to click for your clients. Because replacing 'logo' with 'design scheme' won't do it either. • We’ll have a quick reset on what a brand really is • Understand why that definition matters • Get to the nuts & bolts of how to talk about branding to prospective clients   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram
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  122. Brand Strategy Workshops 101 26.02.2026 19m

  Let’s demystify the whole workshop thing. The thought of running a strategy workshop strikes fear into many creatives, but they don't have to be scary. In fact they’re one of the fastest ways to build strategic authority. In this episode I share: What a proper Discovery Workshop actually is (and what it’s not) The structure that keeps your workshop focused and valuable How to manage tangents, surface-level answers and energy dips Why questionnaires are a cop out (yep, I said it) What to do before and after to strengthen the strategy, and the relationship   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram  
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  121. What It Takes to Grow a Studio With Em Sparrow 18.02.2026 53m

  Em Sparrow, founder of Sparo Studios, shares her experiences and learnings as a successful studio founder, and why she implemented some big changes in 2025. We talk about: • The most important skills needed to scale a business • Em's experiences growing a team • The discomfort that is part of growth • Innovation as a mindset and growth strategy • One thing the Sparo Studios team prioritise in their brand strategy approach   About Em Sparrow Originally from Canada, In 2019, Em Sparrow travelled across the world to Sydney Australia where she founded Sparo Studios. Since then, the agency has grown from a one-woman operation into a team of 12, with a combined 100+ years of industry experience. Em and her team build brands, websites, and marketing campaigns that help established businesses lead their space. Connect with Sparo Studios on Instagram Connect with Em on LinkedIn   Connect with Bec Hughes: Check out The Brand Method Find me on Instagram
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  120. Brand Strategy is Trending - What Does That Mean For You? 11.02.2026 18m

  Brand strategy is having a moment. It’s no longer flying under the radar or reserved for the select few. What used to be a nice-to-have for designers is quickly becoming a non-negotiable to secure better clients. In this episode, I unpack • Why strategy is trending• What’s driving the shift• Why the competitive advantage window is closing Don't panic, this is your chance to take advantage of foresight. Are you positioning yourself ahead of the curve or leaving yourself a mountain to climb to catch up?   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram
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  119. Sell Like a Consultant with Hayden Burgess 06.02.2026 51m

  In this episode, I have a value-packed chat with Hayden Burgess from Pitchr.  We purposefully meander through lots of valuable insights, including: • What it means to have a 'no compromise' business• Cultivating confidence and assertiveness with clients• Positioning yourself as a consultant• Bad habits that creatives develop in business• Simple selling skills with real impact   About Hayden Burgess: As the founder of Pitchr, Hayden helps creatives who want to build a solo creative business that is profitable and fulfilling. He works with creative weirdos who are great at their craft but were never taught how to run a business. Connect with Hayden on Instagram   Connect with Bec Hughes: Check out The Brand Method Find me on Instagram
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  118. Does Brand Strategy Really Need to Take 8 Weeks? 30.01.2026 19m

  Brand strategy doesn’t need to take months to be valuable. In this episode I share: • Why long timelines are bloated, impractical, and irrelevant• A realistic 3-week brand strategy project plan for designers• How you can significantly increase your income even with a short timeline The purists will be choking on their textbooks.. but I don't care. This is about efficiency, confidence and outcomes.   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram  
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  117. What If You're Not Cut Out for Brand Strategy? 27.11.2025 15m

  What if you're not cut-out for brand strategy? What if you get it wrong? What if it takes too long? What if people think you're a fraud? There are so many 'what ifs' that hold designers back from leaning into learning and offering brand strategy. In this episode I explore: • Why these questions are holding you back and what they really mean • Some better ways to frame these 'what ifs' • What leaning into brand strategy can do for you   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram  
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  116. This Small Upgrade Will Transform Your Positioning Strategy 18.11.2025 12m

  If I could only give a client one thing to create the most strategic clarity, it would be positioning. It's the one thing that gets to the heart of (arguably) the most important branding question... why should our audience want us? In this episode, I break down: What positioning is and why it's so essential The single upgrade that makes positioning easier to build and understand Why this change removes the 3 main barriers to defining a winning positioning   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram
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  115. The 3 Hard Skills You Need in Brand Strategy 10.11.2025 18m

  Designers always want to know... “what am I missing in my brand strategy process?” Usually it's the same things... the 'hard' skills. They already have the soft skills. Asking curious questions, reading between the lines, empathy, and being OK with not having all the answers. The gap is the technical skills. Too many designers rely on exhausting questionnaires, over the top avatars and shiny distractions. In this episode, I break down the three hard skills that make brand strategy clear, usable and genuinely effective. Bec   Connect with me The Brand Method program  Free Positioning Strategy Training Find me on Instagram
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  114. Can You Offer a Lite Version of Strategy? 24.09.2025 18m

  Is it possible to offer a 'lite' version of brand strategy without cutting corners or lowering your standards? You can’t just leave bits out of brand strategy and expect the same outcome... but in this episode I share the 3 levers you can adjust without dumbing things down. Depth – how deeply you explore Deliverables – how you package and present the outputs Delegation – who does the work: you, your client, or both You’ll also learn when a tiered approach to brand strategy works best, and the ground rules for creating a 'lite' offer.   Want to connect with me? The Brand Method program  Free Brand Strategy Confidence Training Find me on Instagram Eps 83 - My 5 Pillar Brand Strategy Research Framework
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  113. Becoming a Brand Strategist with Jacob Cass 09.09.2025 58m

  In this episode, I had the pleasure of talking shop with Jacob Cass.  We cover a lot of ground, including: • Jacob’s own journey from brand designer to brand strategist• The role of a brand strategist• How brand builders can become a strategic partner to their clients• The biggest challenges facing designers and brand builders• What’s happening at the Brand Builders Summit on 16-19 Sept >>> Get your FREE Summit ticket here   About Jacob Cass: Jacob Cass is a brand designer, strategist, educator, and business coach, as well as the founder of JUST Creative - a renowned branding and design consultancy that also serves as an industry-leading blog and vibrant community. He is also the brains behind the Brand Builders Summit. Connect with Jacob on Instagram   Connect with Bec Hughes: Check out The Brand Method Find me on Instagram