Best of LinkedIn: Strategic B2B Marketing

Episodios

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  Best of LinkedIn: MarTech Insights CW 32/ 33 21.08.2026 22m

  We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition explores the rapid transformation of the marketing technology landscape as it shifts toward an agentic AI framework. Experts highlight how autonomous agents are moving beyond simple content generation to handle complex workflows, including inbox summarisation, real-time data orchestration, and automated campaign planning. There is a strong emphasis on the necessity of clean data foundations and standardised protocols like MCP to ensure these AI tools can communicate across fragmented platforms.Leaders also caution that despite these technical advancements, human judgment and strategic oversight remain the essential differentiators in a market saturated with automated tools. Ultimately, the collection underscores that successful digital transformation requires redesigning organisational processes to absorb and govern these powerful new capabilities effectively. This podcast was created via Google NotebookLM.
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  Best of LinkedIn: Go-to-Market CW 32/ 33 20.08.2026 15m

  We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition outlines a comprehensive framework for viewing Go-to-Market (GTM) strategies as integrated commercial systems rather than isolated events or sales functions. It emphasizes that sustainable success requires cross-functional alignment across marketing, sales, and product teams to avoid the accumulation of "GTM debt" caused by disjointed playbooks. Experts highlight the necessity of rigorous discipline regarding Ideal Customer Profiles (ICPs), noting that many companies fail by targeting overly broad markets or ignoring stakeholder complexity. The sources also examine the evolution of growth mechanics, including the rising costs of customer acquisition and the specific challenges of international localisation. Furthermore, the text warns against the premature automation of processes using artificial intelligence, suggesting that technology only scales existing successes if the underlying data and strategy are sound. Ultimately, the overview presents a strategic shift toward predictable revenue engineering through better measurement, focused segmentation, and operational readiness. This podcast was created via Gemini Notebook
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  Best of LinkedIn: Field Marketing CW 32/ 33 19.08.2026 20m

  We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examine a significant shift in the event industry toward strategic business outcomes rather than traditional vanity metrics like booth foot traffic. Industry experts argue that as AI-generated content saturates digital channels, in-person gatherings are becoming the primary vehicle for establishing genuine human trust and high-value relationships. Key insights highlight the effectiveness of "wrapper events" and intimate curated dinners over massive trade show builds, emphasizing that personalized engagement often yields superior ROI. Professional event execution is framed as a sophisticated operational workflow requiring specialised leadership, disciplined processes, and the integration of advanced intelligence tools to track revenue impact. The collection also notes a trend toward industry consolidation and modular design, reflecting the rising valuation of physical experiences in a digital-first world. Ultimately, these texts advocate for treating events as year-round marketing ecosystems designed to bridge the gap between initial brand discovery and closed-won revenue. This podcast was created via Gemini Notebook
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  Best of Linkedin: Account-based Marketing CW 32/ 33 18.08.2026 19m

  We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition outlines the strategic shift in B2B marketing toward account-based models that prioritise quality over quantity. Experts emphasise that successful programs rely on sales and marketing alignment, moving away from broad lead generation to focus on specific, high-value decision networks. Contributors share actionable frameworks for data enrichment, account tiering, and the use of AI to automate personalised outreach at scale. The collection highlights that buyer-centric experiences, such as executive gifting and tailored content, significantly outperform generic outbound tactics. Measurement is also a central theme, with a move toward tracking pipeline progression and revenue influence rather than vanity metrics like lead volume. Ultimately, the consensus is that Account-Based Marketing serves as a unified go-to-market operating system designed to navigate complex enterprise buying journeys. This podcast was created via Gemini Notebook
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  Best of LinkedIn: AI in B2B Marketing CW 31/ 32 13.08.2026 21m

  We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition outlines a fundamental shift in B2B marketing, where a brand’s success is increasingly defined by its visibility and citations within AI search engines rather than its own website content. While generative AI and agent-mediated commerce are projected to manage trillions in transactions, many organisations struggle with a readiness gap between executive ambition and practical execution. Insights from industry experts highlight that while AI-powered sales tools can significantly boost deal closures, many automated initiatives fail due to a lack of proper investment and human oversight. Data from various reports also emphasise the growing importance of Generative Engine Optimisation (GEO) as companies race to adapt to new regulatory frameworks like the EU AI Act. Ultimately, the sources suggest that businesses must transition from simple automation to encoded judgment to maintain a competitive advantage in an AI-driven landscape. This podcast was created via Gemini Notebook
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  Best of Linkedin: Social Selling CW 31/ 32 11.08.2026 12m

  We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of LinkedIn strategy, focusing on the shift from superficial metrics to human-centric authority. Central to this discussion is the Social Selling Index (SSI), a four-pillar score that serves as a diagnostic tool for profile health and recruiter visibility. Contributors emphasize that individual profiles now vastly outperform corporate pages, making employee advocacy and founder-led content essential for business growth. Experts warn against "AI slop," noting that the platform's new 360Brew algorithm prioritises saves and genuine personal voice over generic, automated posts. Successful engagement is redefined as attracting a specific target audience through consistent storytelling and value-driven interaction rather than chasing viral reach. Ultimately, the collective advice highlights that authentic relationships and professional credibility are the primary drivers of revenue in a saturated digital ecosystem. This podcast was created via Gemini Notebook
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  Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 31/ 32 11.08.2026 20m

  We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines text details a significant evolution in channel marketing strategy, highlighting a transition from tracking simple partnership counts to measuring tangible financial outcomes. Modern hyperscalers and software vendors are now prioritising marketplace transactions and active deal participation over passive certifications or self-reported data. The industry is increasingly leveraging artificial intelligence to streamline partner enablement, transforming dense playbooks into interactive tools that significantly boost engagement and deal velocity. Additionally, the report identifies a growing reliance on ecosystem orchestration, where revenue is driven by strategic attribution and the quantifiable value of services surrounding cloud technology. High-profile collaborations and the expansion of multi-party marketplace offers further illustrate a global shift toward collaborative, data-driven sales motions. Ultimately, the success of contemporary partnerships is defined by verified customer impact and the integration of AI-native platforms into the core business roadmap. This podcast was created via Gemini Notebook
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  Best of LinkedIn: MarTech Insights CW 30/ 31 07.08.2026 21m

  We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the modern marketing technology landscape is undergoing a significant transition from the mere accumulation of software to the disciplined governance and orchestration of existing digital assets. Current industry shifts highlight a move towards warehouse-native data architectures, where businesses prioritise centralising information to resolve identity discrepancies and justify high platform costs. Agentic AI is emerging as a primary focus, though its success remains heavily dependent on strict data hygiene and the implementation of visible oversight frameworks. Simultaneously, a growing disconnect between executive financial goals and marketing metrics is forcing leadership to rationalise their "stacks" by removing redundant tools. This evolution is also redefining professional roles, as traditional campaign specialists are increasingly replaced by marketing engineers who manage complex, automated ecosystems. Ultimately, the focus has shifted towards achieving real-time personalisation through unified data layers rather than isolated experimental projects. This podcast was created via Google NotebookLM.
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  Best of LinkedIn: Go-to-Market CW 30/ 31 06.08.2026 18m

  We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition focuses on the modern go-to-market landscape which is currently undergoing a significant shift as systems and automation begin to outpace the human talent required to manage them. This transition has birthed the GTM engineer, a highly specialised role that bridges the gap between technical data architecture and commercial revenue strategy. While artificial intelligence is delivering measurable gains in sales productivity, most organisations still struggle with fragmented data and outdated CRM models that hinder autonomous tools. Success now requires a move away from isolated outbound campaigns toward integrated, multi-channel architectures that prioritise process over raw headcount. Ultimately, the industry is moving towards a tooling-centric approach, where the primary challenge lies in fixing the underlying data infrastructure rather than simply adding more software layers. This podcast was created via Google Notebook LM.
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  Best of LinkedIn: Field Marketing CW 30/ 31 05.08.2026 21m

  We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examines the evolving landscape of field marketing and event strategy, emphasising a shift from mere logistics to revenue-driven outcomes. Industry experts advocate for data-led decision making, where success is measured by pipeline generation and audience quality rather than total attendance figures. Emerging technologies like AI and MCP connectors are highlighted as essential tools for automating operational burdens and uncovering expansion opportunities within attendee data. Despite this digital surge, the texts argue that human connection remains the primary accelerator for complex business deals. Contributors also provide practical guidance on resume improvement, accessible event design, and the strategic value of white space in programming. Ultimately, the collection posits that integrated event intelligence and creative, participant-focused experiences are the keys to modern marketing success. This podcast was created via Google NotebookLM.
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  Best of Linkedin: Account-based Marketing CW 30/ 31 04.08.2026 9m

  We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examines the modern landscape of Account-Based Marketing (ABM) is currently defined by a tension between rapid AI automation and the fundamental need for organisational alignment. While AI agents are drastically reducing the time and cost required to execute complex, personalised campaigns, these tools often outpace a company's ability to manage them effectively. Industry experts argue that the success of the discipline relies less on software acquisition and more on a unified operating model that bridges the gap between sales and marketing teams. High-quality intent data and CRM hygiene serve as the backbone of these efforts, yet they require human judgment to interpret the context behind buying signals. Furthermore, as automated content becomes ubiquitous, authentic human creativity and high-touch tactics, such as bespoke gifting, are re-emerging as the primary ways to differentiate a brand. Ultimately, the transition toward "agent-based marketing" suggests that while technology can scale reach, sustainable growth only follows when ABM is treated as a cross-functional business strategy rather than a mere marketing tactic. This podcast was created via Google NotebookLM.
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  Best of LinkedIn: AI in B2B Marketing CW 29/ 30 31.07.2026 21m

  We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the profound shift towards AI-driven marketing and sales, specifically highlighting the transition from traditional search to Generative Engine Optimization (GEO). Practical applications such as automated competitor research, agentic outbound prospecting, and streamlined content workflows demonstrate how teams are increasing efficiency. However, several contributors warn that these agentic systems fail without clean, honest data and a clear human-led strategy. The texts also explore how B2B buyers now form shortlists within AI platforms, making brand visibility and third-party citations more critical than owned website traffic. Ultimately, the collection argues that CMOs must pivot from campaign execution to orchestrating complex, AI-mediated ecosystems to remain competitive. This evolving landscape requires businesses to treat AI agents as a primary audience while maintaining consistent messaging across the entire digital web. This podcast was created via Google NotebookLM.
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  Best of LinkedIn: Social Selling CW 29/ 30 29.07.2026 21m

  We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition examine the shifting landscape of LinkedIn strategy in 2026, highlighting a move away from generic automation toward authentic professional expertise. A major update to the platform’s AI-driven ranking system, often referred to as 360Brew, now prioritises niche authority and meaningful conversation over traditional engagement metrics like likes or hashtags. Experts recommend adopting employee-led content and direct messaging frameworks to bridge the gap between social visibility and quantifiable revenue. While generative AI remains a powerful tool for research, the consensus warns against "AI slop," as the algorithm increasingly rewards human storytelling and unique perspective. Successful B2B teams are now integrating intent signals with targeted outreach to build trust throughout long sales cycles. Ultimately, the reports suggest that consistency and native platform features are the most reliable methods for sustaining reach in a crowded digital environment. This podcast was created via Google NotebookLM.
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  Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 29/ 30 28.07.2026 12m

  We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition highlights a fundamental shift in partner ecosystems as businesses transition toward an AI-first operating model. Strategic leaders emphasize that success now depends on specialised workflows and agentic AI capabilities rather than generalist positioning or technical certifications. Key insights suggest that operational execution, particularly through cloud marketplaces and precise attribution data, has replaced soft relationship metrics as the primary driver of executive support. Modern frameworks like OpenAI’s new partner network and Microsoft’s FY27 incentives illustrate a move toward rewarding measurable customer outcomes and advisory-led services. Furthermore, the texts argue that automated friction removal and commercial enablement are essential to maintaining partner mindshare in an increasingly complex and integrated market. Ultimately, the transition from systems of record to systems of action requires a sophisticated orchestration of data, incentives, and human trust This podcast was created via Google NotebookLM.
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  Best of LinkedIn: MarTech Insights CW 28/ 29 24.07.2026 9m

  We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it The provided sources explore a fundamental shift in the MarTech landscape, where the focus is moving from isolated tools to integrated infrastructure and data clouds. Industry experts highlight how Customer Data Platforms (CDPs) are evolving, with traditional models being challenged by composable architectures and "lakehouse" solutions like Databricks. Artificial Intelligence is a central theme, shifting from a mere feature to a core architectural layer that requires robust governance and clean data to avoid significant financial loss. There is a strong emphasis on the human element, noting that successful implementation depends more on operational maturity, organizational culture, and leadership than on the technology itself. Additionally, the reports track a maturing market where infrastructure is expanding while specialized point solutions are being consolidated. Ultimately, these insights suggest that the next competitive advantage lies in intelligence independence and the ability to connect complex systems into a unified growth engine This podcast was created via Google NotebookLM.
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  Best of LinkedIn: Go-to-Market CW 28/ 29 23.07.2026 19m

  We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition focuses on the rapid emergence of GTM Engineering as a critical new discipline that bridges the gap between software development and revenue operations. This shift focuses on building automated systems and agentic stacks rather than simply increasing headcount or purchasing isolated software tools. By leveraging AI-driven orchestration and signal-based outbound strategies, companies are achieving significant pipeline growth and scaling revenue more efficiently. The reports highlight a transition towards outcome-based pricing and long-term revenue models that prioritise post-sale value over initial acquisition. Key data points indicate a massive surge in specialised hiring for professionals who possess both technical coding skills and strategic business acumen. Ultimately, the sources illustrate how modern businesses are replacing traditional playbooks with integrated data environments to maintain a competitive edge in an AI-saturated market. This podcast was created via Google Notebook LM.
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  Best of LinkedIn: Field Marketing CW 28/ 29 22.07.2026 24m

  We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus supports clients with identifying target attendees for events, crafting outreach that cuts through the noise, and driving qualified registrations through strategic LinkedIn engagement. You can find more info in the description: https://www.frenus.com/usecases/linkedin-event-outreach-attendee-acquisition This edition collectively examines the evolving landscape of corporate events and field marketing in 2026, shifting the focus from mere logistics to strategic revenue generation. Experts argue that successful trade shows depend on extensive pre-show preparation and disciplined follow-up rather than expensive booth designs or passive lead collection. The texts highlight a growing preference for intimate, community-driven micro-experiences and distributed event strategies over traditional, high-volume "mega-conferences". Emerging AI tools and platforms are showcased as vital for automating lead capture, enriching data, and proving measurable ROI to stakeholders. There is also a strong emphasis on human-centric design, where authenticity, cultural intelligence, and emotional connection are viewed as the primary drivers of buyer confidence. Ultimately, the sources suggest that events are no longer standalone marketing activities but integrated business motions that must align sales, marketing, and leadership to build lasting trust. This podcast was created via Google Notebook LM.
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  Best of LinkedIn: Account-based Marketing CW 28/ 29 21.07.2026 12m

  We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition provides a comprehensive overview of modern B2B growth strategies, focusing heavily on the evolution of Account-Based Marketing through artificial intelligence. Industry experts argue that traditional marketing funnels are failing, necessitating a shift from vanity metrics toward revenue-aligned systems that target specific high-value accounts. The texts highlight how agentic AI workflows now automate complex tasks, including account qualification, buying committee enrichment, and personalised content creation at scale. Practical case studies demonstrate that sales and marketing alignment, coupled with intent data and tiered outreach, can dramatically accelerate pipeline velocity. Furthermore, the contributors emphasise that while AI enhances execution, human judgment remains vital for defining ideal customer profiles and building genuine professional relationships. Collectively, the articles serve as a technical and strategic guide for B2B leaders navigating a landscape where AI-driven search and data privacy are reshaping buyer behaviour. This podcast was created via Google NotebookLM.
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  Best of LinkedIn: AI in B2B Marketing CW 27/ 28 17.07.2026 20m

  We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examine the transition from traditional search engine optimization to AI visibility and generative engine optimization. These texts highlight how brands must now ensure they are cited and recommended by AI assistants like ChatGPT, Claude, and Perplexity to remain discoverable. Modern marketing strategies are shifting toward machine-legible content and structured data to feed these models, while also warning against the risks of generic, AI-generated "slop" that can damage brand reputation. Emerging technologies like AI Sales Development Representatives (SDRs) and autonomous agents are becoming central to growth, provided they are supported by clean data and human strategic judgment. Ultimately, the sources argue that while AI offers unprecedented speed and automation, human creativity and distinctive positioning remain the primary factors for long-term business success. This podcast was created via Google NotebookLM.
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  Best of LinkedIn: Social Selling CW 27/ 28 15.07.2026 21m

  We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines the evolving landscape of LinkedIn in 2026, shifting from a simple networking site to a sophisticated revenue engine. Experts emphasize the importance of social selling, suggesting that authentic, human-centered content and strategic commenting significantly outperform traditional cold outreach. Several contributors highlight the rise of employee advocacy, where brands empower staff to act as creators and ambassadors rather than mere distribution channels. The texts also detail algorithmic shifts, noting that the platform now prioritizes niche authority, dwell time, and "saves" over superficial engagement metrics. AI integration is presented as a double-edged sword, capable of automating lead generation while simultaneously devaluing generic, non-human content. Collectively, these insights provide a strategic framework for founders and sales teams to build trust, establish credibility, and drive measurable business growth. This podcast was created via Google NotebookLM.