Commerce Roundtable

Episodios

• 
  How Brands & Creators Can Win Together 24.11.2025 33m

  In this session from Commerce Roundtable San Diego, Robyn Nissim, Founder of Social Proof Agency, reveals how brands can win on social by partnering with creators who truly move the needle. She shares behind-the-scenes insights from her work with major brands and explains how influencer marketing has evolved into one of the strongest channels for trust and revenue.Robyn covers everything from content strategy to team structure to the tools that keep social operations scalable. Whether you are a founder, marketer, or creative, you will walk away with a clearer understanding of how to build a creator program that delivers real business results.______00:00 Introduction: The Power of Creators00:28 The Role of Social Media in Business01:13 Robyn's Journey and Achievements01:58 The Rise of the Creator Economy03:37 Influencer Marketing Insights05:40 Building a Strong Brand Presence on Social Media10:32 Effective Team Structures and Strategies16:34 Content Strategy and Influencer Collaboration26:30 Tools and Tips for Social Media Success31:12 Conclusion and Q&A______Follow Robyn Nissim at:LinkedIn: https://www.linkedin.com/in/rnissim/X: https://x.com/iGoByRobynIG: https://www.instagram.com/igobyrobyn/?hl=enFollow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  Agency Success Strategies 20.11.2025 38m

  In this live panel from Commerce Roundtable San Diego, Eric Rausch (Co-Founder, New Standard), Elizabeth Krupka (Owner, Nomadd Marketing), Taylor Holiday (CEO, Common Thread Collective), and Max Sturtevant (Founder, WellCopy) break down what it really takes to grow and operate an agency in 2025. They dig into the day-to-day decisions that keep operations healthy, how to know when it’s time to course correct, and why culture alignment is one of the most overlooked levers for stability and scale. Each founder shares their unique background and what they’re focusing on now, from retention systems to new growth plays.The panel also touches on talent sourcing, compensation structures, equity considerations, and the operational frameworks that keep agencies profitable and effective. If you’re building, scaling, or refining an agency, this session is packed with real operator insights you can apply immediately.______00:00 Introduction: Navigating Business Challenges01:00 Panel Introduction: Meet the Experts01:56 Key Industry Insights: Regulations and Strategies05:37 Effective Communication and Reporting10:10 Agency Growth and Service Expansion16:45 Tech Integration and Talent Acquisition20:21 Global Hiring Trends20:58 Balancing Cost and Talent23:12 Building Company Culture with Offshore Teams24:56 Aligning Company Culture with Business Objectives26:15 Hiring and Retention Strategies27:15 Equity and Incentives in Service Businesses31:46 Optimizing Time and Productivity35:34 Stress Testing and Efficiency______Follow Eric Rausch at:LinkedIn: https://www.linkedin.com/in/ericrausch/X: https://x.com/EricRauschFollow Taylor Holiday at:LinkedIn: https://www.linkedin.com/in/taylor-holiday-a169b322/X: https://x.com/TaylorHolidayFollow Elizabeth Krupka at:LinkedIn: https://www.linkedin.com/in/elizabethkrupka/Follow Max Sturtevant at:LinkedIn: https://www.linkedin.com/in/maxsturtevant/X: https://x.com/maxwellcopyFollow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  ASOM Pod Live 17.11.2025 27m

  In this replay from Commerce Roundtable San Diego, the ASOM Pod takes the stage live with Jimmy Kim (CEO, eCom Email Marketer), John Roman (CEO, BattlBox), Amer Grozdanic (CEO, Praella), and Bryan MacDonald (Director of eCommerce, Oma’s Pride). They jump into the eCommerce edition of Hot or Not and unpack what’s actually working in eCommerce right now… and what’s just noise.They dive into bigger conversations like owning versus renting your customers, convenience versus sustainability, and what it really takes to prep a D2C brand for a profitable exit. From retention must-knows to sharp insights on evolving social behavior, this episode is packed with practical takeaways you can put to work immediately.______00:00 Introduction to Renting vs. Owning Customers01:10 Welcome to the ASOM Podcast01:40 Meet the Panelists03:18 Hot or Not: E-Comm Edition04:04 Debate: Owning vs. Renting Customers09:24 Sustainability vs. Convenience11:56 Future of Influencers vs. Affiliates19:03 Exit Strategies in D2C26:53 Conclusion and Wrap-Up______Follow the ASOM Pod at:YouTube: https://www.youtube.com/channel/UCTDBlLMR20vkVETpCqXM9TgLinkedIn: https://www.linkedin.com/company/theasompod/posts/?feedView=all X: https://x.com/TheAsomPodSpotify: https://open.spotify.com/show/3Ub2TSCWKYNH1o8riWT87vApple Podcasts: https://podcasts.apple.com/us/podcast/asom-pod/id1751158781Follow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  Creating AI Content That Slaps 12.11.2025 35m

  In this session from Commerce Roundtable San Diego, Nathan Snell, CEO and Co-Founder of Raleon, shares how brands are using AI to boost revenue, stay creative, and grow without adding headcount. Nathan walks through his six-step system for producing on-brand AI content, clears up common misconceptions, and explains why iteration and context are the new superpowers for modern marketers. With proven tactics, practical frameworks, and real success stories from top brands and agencies, this session shows how to unlock the full potential of AI-driven email marketing.______00:00 Introduction to AI in Email Marketing00:38 Speaker's Background and Journey01:43 Rayon: Revolutionizing Email Revenue02:16 The Future of AI in Content Creation04:11 Creating High-Quality AI Content06:30 The Importance of Context in AI08:41 Six Essentials for On-Brand AI Content14:45 The Role of Performance Data16:50 AI in Creative Content Generation19:31 Creating a Luxury Bathroom Ad with AI20:10 Addressing Common Misconceptions about AI Image Generation20:55 Introducing the AI Model Tier List21:15 The Importance of Using Specialized AI Models22:36 Evaluating AI Models with DTC AI Benchmark24:07 The AI Accelerated Content Process28:30 Real-World Success Stories with AI30:01 Q&A Session______Follow Nathan Snell at:LinkedIn: https://www.linkedin.com/in/nathansnell/X: https://x.com/NathanSnellFollow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  How to Build a Marketing Budget 10.11.2025 42m

  In this session from Commerce Roundtable San Diego, Ronak Shah, Co-Founder and CEO of Obvi, and Abir Syed, a fractional CFO for eCommerce brands, break down how to build a smart, scalable marketing budget. They share how to interpret key financial data, understand marketing expenses within your P&L, and use contribution margins and LTV to CAC ratios to make better decisions that drive growth.They also dive into practical strategies for improving profitability, from incrementality testing and cash flow management to using modern dashboards instead of outdated spreadsheets. Ronak and Abir reveal real-world tactics for boosting performance through A/B testing, influencer partnerships, subscription growth, and international expansion. Perfect for founders and operators who want to turn their numbers into strategy and scale with confidence.______00:00 Understanding the Role of a Fractional CFO in E-commerce01:03 Introduction and Background of the Speakers03:36 Setting Up a Marketing Budget in Today's Economy04:06 The Importance of Quality Decisions and Data Interpretation05:20 Traditional vs. E-commerce Budgeting Approaches07:56 Complexities of Budgeting for Growing Brands14:24 Optimizing LTV to CAC Ratios and Cash Flow18:33 Incrementality Testing and Its Importance22:25 Challenges with TikTok Attribution22:48 Understanding Incrementality Coefficients22:58 Creating an Attribution Table24:41 Budget Allocation Framework25:41 Considering Payback Periods27:58 The Importance of Channel Fragility31:38 Practical E-commerce Hacks37:04 Q&A Session______Follow Ronak Shah at:LinkedIn: https://www.linkedin.com/in/ronak06/X: https://x.com/obviceo?lang=enFollow Abir Syed at:LinkedIn: https://www.linkedin.com/in/abir-syed/?originalSubdomain=caX: https://x.com/Abir_CPAFollow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  Can Employees Be Replaced By AI? 06.11.2025 32m

  In this Commerce Roundtable San Diego session, Bryan Cano, Head of Marketing at True Classic, shares how AI can empower teams, streamline operations, and boost profitability. He talks about his transition from managing large agency teams to leading a lean, high-performing marketing organization and how AI became the key to working smarter, not harder.Bryan explains how True Classic uses AI across creation, deployment, and optimization to solve bandwidth and data challenges while fostering a culture of innovation and adaptability. Packed with real examples and practical strategies, this session is a must-watch for marketers who want to use AI to help their teams operate more efficiently and grow in an ever-changing digital landscape.______00:00 Introduction and Setting the Stage01:01 Empowering Teams with AI and Tools02:12 Shifting Focus to Profitable Growth04:18 Motivating Teams and Overcoming Fear of AI07:02 Implementing AI in Business Operations10:31 Streamlining Creative and Ad Operations17:48 Leveraging External Partners and Tools21:12 Case Study and Practical Applications26:35 Q&A and Final Thoughts______Follow Bryan Cano at:LinkedIn: https://www.linkedin.com/in/bryancano/X: https://x.com/BryanECanoFollow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  T(ai)riffying Evolution of DTC 04.11.2025 50m

  In this powerful Commerce Roundtable San Diego session, Taylor Holiday, CEO of Common Thread Collective, breaks down how DTC brands evolved through the chaos of the COVID era and what those lessons mean for today’s marketers. From understanding how capital availability shaped eCommerce growth to adapting quickly in volatile markets, Taylor reveals the skills that separate brands that survive from those that scale.He also dives into the concept of evolutionary marketing, explaining how brands can evolve like living systems by optimizing for efficiency, resilience, and adaptability. This talk is packed with actionable strategies on cash flow, creative testing, and strategic growth. Whether you are a founder or growth marketer, this is your blueprint for building smarter and stronger in the next wave of DTC.______00:00 Reflecting on Lessons Learned01:10 Introduction to Evolutionary Biology for DTC Brands02:28 The Impact of COVID on E-commerce03:13 Personal Anecdotes and Evolutionary Lessons05:38 The Shift in E-commerce Dynamics09:34 The Ozempic Era: Learning to Get Lean13:06 Financial Realities and Future Challenges17:11 Adapting for Survival and Success21:30 The Power of Constraint in Business24:47 The Challenge of Zero Barrier to Entry25:51 Case Study: Born Primitive's Strategy29:56 The Power of Storytelling in Marketing36:05 Optimizing Product and Ad Strategies39:07 Leveraging Supplier Relationships for Growth43:23 Q&A: Evergreen Discounting and Creative Volume______Follow Taylor Holiday at:LinkedIn: https://www.linkedin.com/in/taylor-holiday-a169b322/X: https://x.com/TaylorHolidayFollow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  Scaling CPG Subscription Brands 03.11.2025 41m

  In this session from Commerce Roundtable San Diego, Jordan Menard, co-founder of Instant Hydration, reveals how to scale CPG subscription brands fast by building growth engines that actually work. He dives into strategies for paid media, creative optimization, and keeping unit economics strong while driving real results.You’ll get actionable insights on maximizing customer lifetime value, designing onboarding that hooks subscribers, and creating habits that keep them coming back. Jordan also shares key tips on retention, advocacy, and balancing creative production with cash flow so you can grow your brand smarter and faster.______00:00 Introduction to Scaling CPG Subscription Brands00:54 Meet Jordan Menard and Instant Hydration02:38 The Power of Facebook Ads03:51 Understanding Alien Physics in Marketing05:10 The Flywheel Framework for Business Growth07:50 Retention and Customer Experience08:21 The Importance of Advocacy and Free Scale09:42 Challenges with Traditional Marketing Strategies11:35 Mastering Math Discipline and Creative Velocity13:23 Monkey Make Fire: Achieving Self-Sustaining Growth18:04 Unlocking Unreal Levels of Growth19:13 The Reality of Natural CAC21:51 Case Study: Scaling with Ryze Superfoods23:51 Understanding Meta's Business Model24:40 The Growth Triangle: Media Efficiency Ratio (MER)26:19 Creative Strategies for Ad Campaigns27:14 The Power of Whitelisting and Influencer Marketing29:21 Crafting Effective Narrative Ads31:32 Retention Strategies: The Retention Triangle32:59 Pricing and Discount Strategies34:54 Q&A Session: Practical Insights and Advice______Follow Jordan Menard at:LinkedIn: https://www.linkedin.com/in/jordanmenard1/X: https://x.com/jordanhaswings?lang=enFollow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  Portland Leather Goods Story 29.10.2025 39m

  In this Commerce Roundtable San Diego session, Curtis Matsko (CEO) and MacCoy Merkley (CMO) of Portland Leather Goods share how they turned a small garage project in Portland, Oregon into a $200 million brand built on vision, creativity, and resilience. They reveal how clear leadership, authentic storytelling, and bold marketing decisions helped shape one of the most beloved leather goods brands in the U.S.Curtis also opens up about his personal journey of overcoming addiction, showing how hope and compassion can transform both life and business. Their story is a powerful reminder that success comes from staying adaptable, leading with heart, and never losing sight of your purpose.______00:00 Introduction to Marketing Strategy02:00 Personal Story: Overcoming Adversity05:53 Founding Portland Leather Goods10:49 Marketing and Manufacturing Synergy16:50 Navigating Challenges During COVID-1918:51 Venturing into the Shoe Business20:09 Doubling Returns and Customer Behavior20:27 Challenges with Returns and Inventory20:56 Marketing Insights and Leadership22:53 Successful Product Launches27:16 Learning from Failed Launches30:49 Q&A Session37:33 Final Thoughts on Helping Others______Follow Curtis Matsko at:LinkedIn: https://www.linkedin.com/in/curtis-matsko/X: https://x.com/CurtisMatskoFollow MacCoy Merkley at:LinkedIn: https://www.linkedin.com/in/maccoy-merkley-95146815b/X: https://x.com/MacCoyMerkleyFollow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  $7M with Live Shopping 24.10.2025 32m

  In this session from Commerce Roundtable San Diego 2025, John Roman, CEO of BattlBox, shares how his team turned live shopping into a $7M-a-year revenue channel. He dives into the strategy behind treating live shopping like engaging programming instead of a hard sell, revealing how consistency, storytelling, and personality-driven hosting have helped BattlBox build an authentic and loyal audience.John also breaks down what makes Whatnot such a powerful platform for DTC brands, the team structure that supports their success, and how brands can replicate their approach to drive measurable growth. If you’re exploring live selling or looking to expand your marketing channels, this conversation is packed with insights you can immediately put into play.______00:00 Introduction to Live Shopping00:51 Meet John Roman and Battle Box01:42 Battle Box's Journey and Achievements03:10 Exploring Social Media and Live Shopping Goals06:50 Why Whatnot is Better Than TikTok Shop08:47 Live Selling Strategies and Insights13:44 Building a Live Shopping Team19:30 Consistency and Community Engagement25:32 Q&A and Final Thoughts______Follow John Roman at:LinkedIn: https://www.linkedin.com/in/john-roman/X: https://x.com/JohnMRomanFollow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  The Meta AI Reset 21.10.2025 29m

  In this session from Commerce Roundtable San Diego 2025, Luke Cook, Co-Founder of Shakewell and coach at Ecommerce Equation, breaks down how Meta’s AI has evolved from 2023 to 2025 and what it means for brands heading into Q4. He explains how to adapt your content strategy to stay competitive and why founder-led storytelling is more powerful than ever.Known for his work with brands like Koala, True Classic, and The Lad Collective, Luke shares how to blend entertainment, authenticity, and performance marketing to create content that resonates and converts. Learn how to master Meta AI, craft creative that stands out, and crush your Black Friday and Cyber Monday results.______00:00 Introduction: The Big Mistake in Content Creation00:46 Understanding the Meta AI Reset01:05 The Importance of Q4 for E-commerce02:50 E-commerce Equation: Who We Are04:35 The Evolution of Media Buying08:36 The Power of Creative Content in 202511:42 Effective Content Strategies for E-commerce15:28 Styling the Ultimate White Pant16:03 Empowering Founders to Create Content16:22 The Importance of Founders in Branding17:09 Overcoming Content Creation Fears17:56 The Two-Week Content Challenge18:41 Black Friday and Cyber Monday Strategies19:07 Buy Now vs. Why Now Content19:51 Effective Content Examples23:49 Case Study: Nikki's Jewelry Business28:11 The Power of Creative Content28:43 Conclusion and Call to Action______Follow Luke Cook at:LinkedIn: https://www.linkedin.com/in/luke-cook-7a590775/IG: https://www.instagram.com/thelukecook/?hl=enFollow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  Winning Ad Creative with AI 17.10.2025 40m

  In this session from Commerce Roundtable San Diego 2025, Alex Cooper, co-founder of Ad Create, shares how top brands are using AI to scale their ad creative and reach cold audiences that actually convert. From research and ideation to copy and visuals, Alex breaks down how tools like Claude and ChatGPT can supercharge your workflow without sacrificing creativity or strategy.He also explores the evolving role of creative teams in the age of AI, the fundamentals of direct response marketing that still matter most, and how to blend human insight with machine efficiency for winning ads. If you’re looking to stay ahead of the curve in performance creative, this one’s a must-watch.______00:00 Introduction to Ad Creation and AI00:45 Meet Alex Cooper: AI in Ad Creative01:37 Understanding the LFA Curve in Advertising04:07 Research and Ideation for Effective Ads08:12 Generating Ad Ideas with AI15:23 Creative Execution with AI Tools32:32 The Future of Ad Creative and AI38:32 Conclusion and Key Takeaways______Follow Alex Cooper at:LinkedIn: https://www.linkedin.com/in/alexgoughcooper/X: https://x.com/alexgoughcooperFollow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  Master Snapchat Ads 17.10.2025 26m

  In this session from Commerce Roundtable San Diego 2025, dive into the future of ad performance with Ryan Kovach (Head of Media Strategy, Northbeam) and Gabe Piacentini (Business Development Lead, Snapchat) as they unpack the evolving world of digital measurement and platform innovation. Learn why outdated models like last-click attribution are falling short and how improved signal quality, smarter data, and creative offers are redefining success for modern brands.From cross-channel measurement to Snapchat’s latest innovations, Ryan and Gabe share actionable insights that help marketers uncover true performance. Perfect for growth leaders and advertisers looking to sharpen their media strategy, boost ROAS, and think beyond traditional attribution.______00:00 Introduction to Measurement Challenges00:52 Meet the Experts: Ryan and Gabe01:26 Understanding Snapchat's Role in Advertising02:30 Challenges and Misconceptions in Ad Measurement06:53 Snapchat's Audience and Performance Insights09:21 Effective Strategies for Ad Campaigns22:53 The Importance of Signal and Measurement26:07 Closing Thoughts and Future Directions______Follow Ryan Kovach at:LinkedIn: https://www.linkedin.com/in/ryankovach/Follow Gabe Piacentini at:LinkedIn: https://www.linkedin.com/in/gabe-piacentini/Follow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  Master Product Launches with Ezra Firestone 14.10.2025 53m

  Unlock the secrets to eCommerce growth with Ezra Firestone, CEO of Zipify Apps and BOOM! Beauty, and Founder of Smart Marketer. In this inspiring session from Commerce Roundtable San Diego, Ezra breaks down proven strategies for thriving in today’s competitive eCommerce landscape. Learn how to master product launches, create powerful ad campaigns, and use influencer and content marketing to build long-term customer relationships. Discover how mindset, leadership, and investing in people can transform your business from the inside out.______00:00 Claiming Your Value in Marketing00:09 The Power of Merchandising00:56 Engaging the Audience01:39 Building Relationships and Networking03:03 Personal Journey and Business Success08:43 Quick Wins for Business Growth09:34 Effective Ad Strategies22:51 Content Marketing and Merchandising23:53 Basket Builders and Upsells26:31 Maximizing Upsells and Cross-Sells26:37 Three Ways to Grow Your Business27:11 The Importance of Testing and Iteration27:43 Effective Customer Interaction Strategies28:15 Leveraging Shopify and Zipify for Sales30:29 Advertising and Consistent Investment31:26 Creating Value and Improving Products31:45 Video Marketing Strategies33:02 Value Creation Plans34:24 Investing in Your Team35:19 Postmortems and Process Optimization36:38 Mindful Consumption and Happiness41:11 Final Thoughts and Q&A______Follow Ezra Firestone at:X: https://x.com/ezrafirestoneLinkedIn: https://www.linkedin.com/in/ezrafirestone/IG: https://www.instagram.com/ezrafirestone/?hl=enFollow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  Fireside Chat with GaryVee 14.10.2025 46m

  What happens when GaryVee takes the stage at Commerce Roundtable San Diego? Pure marketing gold. A serial entrepreneur, marketing icon, and culture-shifting powerhouse, Gary Vaynerchuk (aka GaryVee) brought his unfiltered insights and future-forward thinking straight to the DTC community. As Chairman of VaynerX and CEO of VaynerMedia, Gary has built a reputation for spotting what’s next before it’s trending.In this fireside chat, Gary breaks down the real power of organic social and creative performance in today’s landscape. He reveals how brands can use organic content to shape smarter paid strategies, cut ad spend, and build lasting trust with their audience. Plus, he dives into how creative data drives performance, the growing impact of AI and LLMs, and why mastering social platforms is key to staying relevant in 2025 and beyond.______00:00 Introduction to Organic Social Media Investment00:44 Welcoming Gary Vaynerchuk01:12 Gary's Day and Personal Insights01:49 The Shift in Marketing Strategies03:33 The Importance of Organic Social Media08:30 Balancing Art and Math in Marketing13:17 The Role of Creative in Marketing21:53 Q&A Session with Gary Vaynerchuk27:31 The Future of Ad Platforms28:01 Creative Accountability and Media Strategy29:00 Improving Artistic Skills for Non-Creatives29:38 Organic Content and Measuring Success30:20 Scaling Paid Social and Competitive Landscape31:21 Budgeting for Marketing and Organic Growth32:17 Leveraging AI and Live Social Shopping33:31 Generative AI vs. Human Content34:37 Expanding Creative Production Services36:49 Reddit Strategy and Future of Search40:18 Content Distribution and Social Media Strategy42:16 Navigating Regulatory Challenges in Marketing43:39 Integrating Organic and Paid Media______Follow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  2025 Email & SMS 14.10.2025 33m

  In this deep-dive session from Commerce Roundtable San Diego 2025, Rytis Lauris (CEO & Co-Founder, Omnisend), Jimmy Kim (Founder & CEO, eCom Email Marketer), and Chase Dimond (Chief Email Nerd, eCom Email Marketer) analyze data from over 150,000 eCommerce brands to pull out the most impactful trends in email, SMS, and push notifications. They cover everything from automations that drive repeat revenue, to the changing role of email, to why SMS and push are quickly becoming must-haves for growth-minded brands.Whether you want to increase conversions, improve retention, or simply sharpen your digital marketing game, you’ll walk away with proven tactics you can put into play right away.______00:00 Introduction to Email, SMS, and Push Notifications00:40 Meet the Experts: Jimmy Kim and Chase Dimond02:53 Data Insights: Email and SMS Trends04:39 Analyzing Open Rates and Click Rates09:42 Unsubscribe Rates and Subscriber Experience12:31 Average Order Value (AOV) Trends15:07 Conversion Rates: Campaigns vs. Automations17:00 Understanding Automation Trends18:39 Email Click-to-Conversion Insights20:51 The Rise of SMS Marketing27:13 Exploring Push Notifications32:10 Final Thoughts and Recommendations______Follow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  Testing New Acquisition Channels 14.10.2025 19m

  In this session from Commerce Roundtable Miami 2025, Pat Balles (Advertising & Partnership Development at Nift) and Daniella Kelly (Director of Member Acquisition at BJ’s Wholesale Club) break down how brands can test new acquisition channels to grow and upgrade memberships. They share how Nift’s gift-based approach helps drive higher conversions, better customer experiences, and stronger lifetime value.Tune in to hear actionable strategies on reactivating lapsed members, improving retention through smarter targeting, and the key role digital channels play in attracting younger audiences. If you're looking to expand your member base or boost loyalty, this conversation is packed with insights you can apply today.______00:00 Introduction to Club Plus Memberships00:27 Reactivating Lapsed Customers01:18 Meet the Speakers02:11 Understanding BJ's Wholesale Club03:16 Digital Acquisition Strategies04:40 The Power of Nift Gifts09:39 Increasing Club Plus Memberships12:42 Effective Email Campaigns17:14 The Importance of Reviews19:04 Conclusion and Final Thoughts______Follow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  Four Loko and Koia Success Stories 14.10.2025 23m

  In this session from Commerce Roundtable Miami 2025, we dive into the wild entrepreneurial journey behind one of the most infamous beverage brands in history, Four Loko. Chris Hunter shares raw insights on building a cultural phenomenon, navigating backlash, and facing intense scrutiny from regulators and the media. It’s a behind-the-scenes look at the highs, lows, and hard decisions that come with scaling a brand that sparks national conversation.Then the story shifts to Koia, a plant-based beverage brand focused on clean nutrition. Chris breaks down the strategic pivot from retail to digital, how Amazon became a game changer, and the mindset shift that came with moving into a new category. From embracing consumer feedback to weathering industry shakeups, this session is packed with hard-won lessons and honest reflections on what it really takes to evolve as a founder.______00:00 Introduction: The Uncertainty of Great Ideas00:42 Early Beginnings: The Birth of Four Loko01:33 The Rise of Four Loko: Market Strategies and Challenges04:35 Navigating Regulations and Industry Pushback07:38 Cultural Impact and Ethical Considerations18:15 Personal Reflections and Transition to Koia21:39 Conclusion: Lessons Learned and Future Outlook______Follow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  The Giveaway Playbook 13.10.2025 32m

  In this session from Commerce Roundtable Miami 2025, unlock the power of giveaways with Van Oaks, founder of Goat Media and a leading expert in using strategic campaigns to fuel brand growth and build loyal communities. Van breaks down how to design impactful giveaway campaigns that not only engage your audience but also drive real profitability. From using influencers strategically to understanding the legal side of giveaways, you’ll get a full breakdown of what works—and what doesn’t. Van also dives into the deeper value of giving back, highlighting the importance of authentic connection and purpose-driven marketing. Whether you’re a fast-growing startup or an established brand ready to level up, this episode is packed with tactical advice and real-world inspiration to supercharge your next campaign.______00:00 Introduction to Giveaways for New Brands00:13 Building a Community and Customer Loyalty01:19 Personal Story and Experience02:12 The Birth of the Giveaway Business08:06 Legalities and Compliance10:14 The Power of Influencers14:06 Effective Content Strategies15:31 Case Study: Successful Giveaway Campaign16:51 Leveraging Giveaway Entries for Marketing17:25 Subscription Brand Strategies18:30 Optimizing Giveaway Duration18:58 Effective Marketing Multipliers20:49 Gamification and Landing Pages22:40 Creative Metrics for Giveaways25:00 Shared Sweeps and Follow-Up26:11 Impactful Giveaway Stories32:26 Conclusion and Contact Information______Follow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!
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  Meta Creative That Scales 13.10.2025 28m

  Unlock the secrets behind scaling Meta ads with Nicklas Larsen, Founder of Larsen Digital, in this Commerce Roundtable Miami 2025 session. Nicklas breaks down how top brands are evolving their approach to ad strategy—shifting from micro-managing ads to adopting a data-backed, scalable creative system. From messaging to targeting to production workflows, he shares how high-volume, personalized creative paired with algorithm-savvy execution is key to driving performance. You’ll learn how AI can turn customer feedback into powerful insights, how to adapt to post-iOS 14 challenges, and why broad targeting only works when your creative hits the right emotional notes. Nicklas also walks through his end-to-end process, offering real-world tactics you can apply immediately. If you're ready to stop guessing and start scaling, this one's for you.______00:00 Introduction to Strategy and Production00:26 Scaling Creative Output00:50 Meta's Ad Delivery System01:04 Personalizing Creative Strategies01:32 Overview of Today's Talk02:04 Understanding Meta's Targeting Changes03:23 Building Creative Angles with AI05:53 Targeting and Creative Strategy09:17 Customer Research and Product Research12:35 Deploying and Iterating Creative Angles22:35 Evaluating Creative Performance24:40 Case Study and Practical Application26:04 Andromeda and AI Integration27:52 Conclusion and Final Thoughts______Follow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!