Toast

Episodios

• 
  Welcome to Toast 29.09.2026 2m

  BBC business journalist Sean Farrington introduces the series that uncovers the stories of brands and products that soared to success yet somehow still ended up toast. What made them so special? Why did they disappear?The series now has its very own feed which will be the new home of Toast on BBC Sounds.All the previous episodes are available right now in the new Toast feed and the new series begins on BBC Radio 4 and on BBC Sounds on 19 November, 2026.
• 
  Orange 02.07.2026 24m

  Orange was once one of the most recognisable brands in Britain — a mobile network with its iconic slogan “The future’s bright, the future’s Orange”, it helped turn mobile phones from elite business tools into everyday essentials.But while the Orange name still exists globally, its mobile service disappeared from the UK. So what happened?BBC Business journalist Sean Farrington investigates how Orange took the UK by storm in the 1990s telecoms boom — and why, at home, it ultimately gave way to a new brand: EE.Joined by resident business expert and entrepreneur Sam White, Sean explores the bold brand thinking that set Orange apart, the rapid growth that made it a takeover target, and the strategic turning points that reshaped the company.Along the way, they hear from the people who built the brand, including founding marketer Chris Moss, former executives Linda Kennedy and Stuart Jackson, and former EE CEO Olaf Swantee, to understand how Orange captured the public imagination — and why it couldn’t remain a standalone mobile network in the UK.At the end, Sam draws her own conclusions: as the future stayed bright but less Orange, was the brand overtaken by change — or did it choose to evolve into something new?If you have an idea for an interesting Toast topic, email [email protected] episode was produced by Linda Walker. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
• 
  Izal Medicated Toilet Paper 25.06.2026 26m

  Izal medicated toilet paper was once a staple of British bathrooms - a curious cultural icon, remembered as much for its distinctive feel as for its antiseptic promise. Produced for decades by the Sheffield‑based company Newton, Chambers & Co., Izal became woven into the fabric of schools, hospitals and public buildings across the UK.So how did a product that was everywhere for so long, end up disappearing from shelves, surviving only in nostalgia, and uncomfortable memories?BBC Business journalist Sean Farrington investigates how Izal medicated toilet paper went from national widespread use to historical footnote, joined by resident business expert and entrepreneur Sam White.To uncover the story, Sean and Sam dig into industrial archives, public‑health records and the memories of those who grew up with the unmistakable crinkle of Izal. They hear from former Newton Chambers employees, alongside Dr Alice White - Digital Editor at English Heritage and Historian of Psychology and former Jeyes employees, Nicholas Goodwin and Jayne Howe- who followed the Izal brand closely after it changed hands in the 1980s.At the end, Sam must draw her own conclusions about the fate of Izal medicated toilet paper - from changing hygiene standards to the rise of softer, more luxurious competitors - and decide whether its decline was inevitable or simply a failure to adapt?If you have a good idea for an interesting Toast topic then tell us about it - email [email protected] episode was produced by Linda Walker. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
• 
  Paperchase 18.06.2026 29m

  Why did the popular stationery chain, Paperchase, end up closing all of its shops?The BBC Business journalist, Sean Farrington, investigates in the company of resident entrepreneur, Sam White. Paperchase was founded by two former art students in the late 1960s and went on to become the design darling of the high street, known for its charming greeting cards, wrapping paper, stationery, gifts and art materials. It expanded across Britain and beyond to America, the Middle East and parts of Europe. What made Paperchase so special? And how could decades of success slide into decline then shop closures? Sean speaks to: -Chris and Rebecca Pond whose father, Eddie Pond, was Paperchase's co-founder -Timothy Melgund - who ran Paperchase under different ownership for over 20 years and led two management buyouts. -Liz Faulkner - from Jelly Armchair, a company that designs greeting cards and supplied Paperchase.At the end, Sam White has to come up with her own conclusions about the fate of Paperchase based on what she has just heard.If you have a good idea for an interesting Toast topic then tell us about it - email [email protected] by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
• 
  EasyCinema 11.06.2026 30m

  The EasyJet founder, Sir Stelios Haji-Iannou, tried to shake up the cinema industry by introducing low-cost movie theatres. Tickets were priced as low as 20p for customers who booked in advance. So, why didn't EasyCinema take off?Stelios speaks to the BBC Business journalist, Sean Farrington, reflecting on his attempts in the early 2000s to bring to UK cinemas the same dynamic pricing that had revolutionized the aviation sector. Sean also hears from Mark Batey (who was chief executive of the Film Distributors' Association when EasyCinema opened) and speaks to Stewart Niblock (who was Easy Group's Head of New Projects so was responsible for refurbishing and opening the cinema) and Angela Chan (who is now Professor of Creative Industries at Royal Holloway, University of London but in 2003 she was a BBC producer/director who was filming a TV documentary about EasyCinema).At the end, the resident business expert and entrepreneur, Sam White, has to come up with her own conclusions about the fate of EasyCinema based on what she has just heard.If you have a good idea for an interesting Toast topic then tell us about it - email [email protected] by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
• 
  Wilko 04.06.2026 30m

  Wilkinson - or Wilko as it became known - was a privately-owned family business that had been successful for decades, offering low-priced household products from its chain of high street stores. So why did it falter during a cost-of-living crisis when people were looking for value? The BBC Business journalist, Sean Farrington, investigates how its stores ended up toast, in the company of resident business expert and entrepreneur, Sam White.To help explain what happened, Sean and Sam delve into the parliamentary archives and hear from expert guests including Gordon Brown who was Wilkinson's managing director for 15 years and Patrick O'Brien, Research Director at GlobalData who has followed the fortunes of high street names for over a decade. At the end, Sam has to come up with her own conclusions about the fate of Wilko based on what she has just heard.If you have a good idea for an interesting Toast topic then tell us about it - email [email protected] by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
• 
  Farepak's Christmas Hampers 25.12.2025 24m

  What led to the collapse of the Christmas savings club Farepak? The BBC Business journalist, Sean Farrington, investigates with the entrepreneur, Sam White, alongside him.It's our Christmas special and we're turning the clock back to the mid 1960s…. and looking at a business which started from humble beginnings in a Peckham butcher's shop, and went on to change Christmas for tens of thousands of families all over the UK.So, why did Farepak end up toast? Sean interviews:-David Goodhart - founder of Prospect Magazine, journalist, commentator and author. David tells us more about the man known as Farepak's founder, Bob Johnson and how his passion for philanthropy influenced the business.-Suzy Hall - Former Farepak customer and agent who went on to become a national campaign coordinator for Unfairpak- a campaign set up in the wake of the Farepak collapse.-Dermot Power - Former senior partner with the accountants BDO Stoy Hayward, Dermot was appointed as joint administrator to the Farepak business and can talk us through what happened and how he worked to help get customers' money back.Produced by Linda Walker. A BBC Audio North production for BBC Radio 4 and BBC Sounds. Contact: [email protected]
• 
  C&A's UK Stores 18.12.2025 24m

  The fashion chain C&A continues to thrive elsewhere so why did it shut all its UK stores? The BBC Business journalist, Sean Farrington, investigates how they ended up toast, in the company of resident business expert and entrepreneur, Sam White.C&A used to be one of the biggest fashion retailers on the UK's high streets until a shock decision in 2000 led to the stores' sudden closure.To help explain what happened, Sean and Sam delve into the BBC archives and hear from expert guests including Donna Bevan - fashion historian, lecturer and course leader at the School of Creative Industries at Southampton Solent University and Stephen McDermott who worked at C&A for 35 years.Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.If you have a good idea for an interesting Toast topic then tell us about it - email [email protected]
• 
  Skype 11.12.2025 24m

  Why did Skype fall out of favour in a world of global video calls?The BBC Business journalist, Sean Farrington, investigates with the entrepreneur, Sam White, alongside him.Sam never knows what's coming so, at the end of every episode of Toast, she gives her off-the-cuff and authentic professional opinions on why a brand disappeared based on what she has just heard and her own business knowhow. In this episode, we learn how Skype worked by using Voice Over Internet Protocol to send audio and video data over the internet. It connected users through a centralized, cloud-based service which allowed free voice and video calls between Skype users. It really changed the game when it came to keeping in touch with friends and family around the world. It helped grandparents meet their grandchildren for the first time without leaving the house and gave us a way of cutting our phone bills.Sean interviews:- Peter Raeburn - an award-winning composer who worked with Skype’s founders to create the iconic sounds that became the familiar sound track to Skype which, at its peak, was used by over 300 million people worldwide. - Andrew Sinclair - a General Manager for Skype for Business who offers his insight into what happened after Skype was sold by Ebay, and snapped up by tech giant, Microsoft.-Sam Shead - a journalist who witnessed how Skype changed the world of communication, soaring and then sinking and has taken an in depth look at the names behind the brand, so what did he uncover?Produced by Linda Walker.Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at [email protected] free to suggest topics which could be covered in future episodes.
• 
  Dasani Water 04.12.2025 24m

  Dasani water, a bottled water from Coca-Cola, proved a big hit in the U.S.A so why did it last for less than 6 weeks in the UK?The BBC Business journalist, Sean Farrington, investigates how it ended up toast, in the company of resident business expert and entrepreneur, Sam White.In the early 2000s, Coca-Cola had entered the growing bottled water market and was hoping to turn its hit new brand in America into a global sensation. But shortly after Dasani water was launched in the UK, things quickly went awry, derailing plans for expansion into Europe. To help explain what happened, Sean and Sam delve into the BBC archives and hear from expert guests including Graham Hiscott, the journalist whose story shone a new light on to the brand, and Conor Carroll a lecturer and marketing expert who has written about the Dasani debacle. They also hear from Toast listener, Chris Leversha, who remembers buying Dasani water and suggested we cover it on the show.At the end, Sam has to come up with her own professional conclusions about the fate of Dasani UK based on what she has just heard. If you have a good idea for an interesting Toast topic then tell us about it - email [email protected] by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
• 
  BlackBerry Smartphones 27.11.2025 35m

  How did the company behind the revolutionary BlackBerry smartphone lose its grip on the handset market?The BBC Business journalist, Sean Farrington, investigates with special guest, Sir Stephen Fry, who has remained 'faithful' to the BlackBerry brand. Alongside them is the entrepreneur, Sam White, who at the end of the show has to reach her own conclusions on why BlackBerry handsets disappeared, based only on what she has just heard and her own business acumen. The first BlackBerry device freed business executives from their desks, allowing them to easily write, send and receive emails from almost anywhere. But that was not the only thing that made the BlackBerry, and its later iterations, extraordinary. The actor, comedian, author and broadcaster, Sir Stephen Fry, also used to be a tech blogger and wrote in glowing terms about BlackBerry devices...until they took a turn for the worse. Stephen explains why he was disappointed by a brand he loves and how he still hopes it might make a return. Jim Balsillie was a co-chief executive officer at Research in Motion, the company that created BlackBerry, and offers his insight into how it quickly became a $20billion business and why he felt compelled to resign from such a tremendously successful venture. The entrepreneur and tech blogger, Kevin Michaluk, witnessed how BlackBerry handsets soared and then sank. He's made a successful career out of building "spiritual successors" to them but can his attempts to bring them back under the original brand prove successful? The podcast version of this episode, available on BBC Sounds, includes a bonus interview at the end with Sir Stephen Fry on how he feels about technology and social media today.Produced by Jon Douglas / BBC Audio North
• 
  Homebase 03.07.2025 25m

  Homebase was once one of our leading home improvement chains so, why did it have to close all of its stores?The BBC Business journalist Sean Farrington investigates.Alongside him is the entrepreneur Sam White, who at the end of the show has to reach her own conclusions, based only on what she has heard and her own business acumen.Homebase was established by the supermarket chain Sainsbury's and a Belgian retailer which was already running a DIY business in Europe and America. The first Homebase store opened in Croydon in 1981 and it had to be temporarily closed by the police after visiting crowds caused a traffic jam. The chain expanded across the UK and had more than 300 stores. It went through some highs, and some serious lows, with various owners but what ultimately caused the closure of its shops?Sean and Sam hear from expert guests including:- Allison Foster, curator of the Sainsbury Archive, which is based at London Museum Docklands- Dave Elliott, a former Trading Director then later Commercial Director at Homebase under different owners- Matt Walton, senior data analyst at GlobalDataWhile Homebase's standalone stores are toast, the brand continues to trade online under new ownership. Homebase garden centres and products are also being included within branches of The Range. Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at [email protected] free to suggest topics which could be covered in future episodes.
• 
  FHM 26.06.2025 28m

  FHM was the men's magazine that sold vastly more copies than any of its competitors but still ended up toast. So, why did its publishers stop printing it while other men's magazines survived? The BBC Business journalist, Sean Farrington, charts its highs and lows in the company of four of FHM's former editors.Alongside them is the entrepreneur, Sam White, who has to use her business acumen to reach her own conclusions based upon what she has heard. Featuring in the show are: - Eric Musgrave - the original editor of 'For Him Magazine' as it was known when it launched in 1985- Mike Soutar - the FHM editor who took sales to over half-a-million a month in the late 1990s- Piers Hernu - FHM's editor-at-large who took to the airwaves to defend lads' mags against accusations of sexism - Joe Barnes - who edited the magazine for four years until shortly before its print publication ceasedProduced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at [email protected] free to suggest topics which could be covered in future episodes.
• 
  Nike's FuelBand 19.06.2025 24m

  Nike's FuelBand was among the first fitness trackers to be launched and was worn by sports stars including the tennis player, Serena Williams. So, why did Nike give up on it so soon after its launch?The BBC Business journalist, Sean Farrington, is joined by Nike's former Vice President of Digital Sport, Stefan Olander, to get the inside story on what happened to the successful product. Alongside them is the entrepreneur, Sam White, who at the end of the show, based only upon what she has heard and using her business acumen, has to reach her own conclusions. Other guests include:- Nikki Legg - a FuelBand fan who bought one as soon as they came out and wrote to Toast suggesting we cover the fitness tracker on the show.- Chris Smith - a sports and technology journalist who has written about the FuelBand and is an early adopter of wearable techProduced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at [email protected] free to suggest topics which could be covered in future episodes.
• 
  Freeserve 12.06.2025 25m

  Freeserve rapidly became the UK's number one internet service provider within months of its launch in 1998, yet the brand disappeared almost as quickly. So, what happened? The BBC Business journalist, Sean Farrington, investigates. Alongside him is the entrepreneur, Sam White, who at the end of the show has to reach her own conclusions, based only on what she has heard and her own business acumen.Sean and Sam hear from expert guests including:- Rory Cellan-Jones OBE - the BBC's former technology correspondent who covered Freeserve's rise and later dedicated a chapter to it in his book 'Dot Bomb - the Rise and Fall of Dot Com Britain'.- Ajaz Ahmed - a 'Freeserve founder' who badgered bosses to start an ISP while working as a store manager at PC World in Leeds. He later became Freeserve's Business Development Manager.- Mark Danby - a former Chief Operating Officer at Freeserve.Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at [email protected] free to suggest topics which could be covered in future episodes.
• 
  Woolworths 05.06.2025 27m

  Woolworths was once a family favourite with well over 1,000 UK stores selling everything from kitchenware to pick and mix. So, why did the business collapse when other general retailers were on the rise? The BBC Business journalist, Sean Farrington, charts the company's highs and lows before asking 'what went wrong at Woolies?'. Alongside him is the entrepreneur, Sam White, who at the end of the show has to reach her own conclusions, based only on what she has heard and her own business acumen. Sean and Sam hear from expert guests including: - Richard Hawkins - an honorary research fellow at the University of Wolverhampton and president of the marketing history organisation, Charm, who has written about the company’s early days- Clare Bailey - a retail consultant who was employed by Woolworths- Claire Robertson - whose retail career began with a Saturday job at her local Woolies and led to her running a spin-off business (called 'Wellworths') after the original failed.- Tony Page - Commercial and Marketing Director at Woolworths from 2006 who tried to save the business after it went into administrationProduced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at [email protected] free to suggest topics which could be covered in future episodes.
• 
  Phones 4u 05.12.2024 24m

  The mobile phone retailer, Phones 4u, was hugely profitable, so why did it have to close all of its 700+ shops? The BBC Business journalist, Sean Farrington and the entrepreneur, Sam White discover how Phones 4u ended up toast with help from expert guests including:John Caudwell - Phones 4u founder Nikki Barrow & Chris Papageorgiou - former Phones 4u staff membersIan White - editor of Mobile News magazineProduced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at [email protected] free to suggest topics which could be covered in future episodes.Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds
• 
  Dan-Air 28.11.2024 25m

  Dan-Air was one of Britain's biggest airlines and took millions of people on their first package holidays. So, why did such a successful business end up 'toast'? The BBC Business journalist, Sean Farrington, and the entrepreneur, Sam White look into it. They are joined by:-Graham Simons - Dan-Air historian and author of the book 'The Spirit of Dan-Air'-Jackie Stacey & James Hoffmeister - former Dan-Air cabin crewProduced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at [email protected] free to suggest topics which could be covered in future episodes.Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds
• 
  Our Price Records 21.11.2024 24m

  Our Price Records was one of Britain's biggest music retailers offering cut-price albums at over 300 local high street stores. So, why did the chain disappear even before the internet transformed the music industry?The BBC Business journalist, Sean Farrington, and the entrepreneur, Sam White, examine the retailer's fortunes. How did it manage to become so successful? And why did it end up 'toast'?The pair are joined by expert guests including: -Neil Boote - former commercial director at Virgin Our Price -Phil Cokell - former marketing director at Chrysalis Records -Alison Warner who worked at Our Price Records in the 1980sProduced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at [email protected] free to suggest topics which could be covered in future episodes.Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds
• 
  Kodak 14.11.2024 25m

  Kodak made photography mainstream so why did it falter in a digital age? The BBC Business journalist, Sean Farrington, discovers how Kodak rose to become a massive global enterprise best known for its cameras and film. Alongside him is the serial entrepreneur, Sam White, ready to offer her opinions on the business's fortunes.Kodak is still trading profitably but is now a much smaller business than it once was. Sean and Sam hear from expert guests including: Kamal Munir - Professor of Strategy & Policy at Cambridge Judge Business School which is part of the University of CambridgeDon Strickland - Kodak's former Vice President of Digital ImagingPaul O'Sullivan - who runs a film processing business in LondonAndrew Long - who worked in Kodak's consumer products division in the UK.Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at [email protected] free to suggest topics which could be covered in future episodes.Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.