Girls Who Prompt

Episodios

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  Season 2! #36. Anna-Liisa Reinson x Girls Who Prompt. We Don’t Need Product Experts, We Need Problem Experts 16.10.2026 1h 2m

  We used to wait for the stars to align. Now we wait for the calendars. Season 2 starts here, with a brand-new co-host 👇🏻✨Anna-Liisa Reinson✨ is a product strategist, founder of Produktize, vibe-coding enthusiast and the guest Ave tried to book for a whole season. Now the calendars aligned, and it turned out even better!This episode is half a welcome party for Anna-Liisa, half a deep dive into what AI is doing to product work.In this episode we get to know Anna-Liisa and discuss:From skeptic to “childlike joy.” Ten years ago she called AI “a bunch of if-this-then-thats.” Now AI is her work, hobby and lifestyle!The Produktize story. Why product management turned into a framework contest, why that made her stop loving the job, and why she started Produktize to bring the focus back to impact.Make every swing count. Production is cheap now, so the real skill is deciding what’s worth building instead of adding more digital clutter.Anna-Liisa’s real workflow now. She walks around the room talking to Claude. Her “product secret sauce” lives in Claude skills and projects, the documentation is written for the developer’s AI agent, and the humans finally talk about impact.The QA story. She tested her own app manually while Claude Cowork tested it in parallel. Score: Anna-Liisa 9 bug tickets, Claude 27. Overlap: zero.The spicy take about product management. Framework-only product managers are on the way out. Domain experts with product thinking are on the way in.Reach for AI as your first tool. Not for everything, but to build the muscle. Her practical advice for anyone in product or marketing who wants to stay competitive.Vibe-coding everything, really? It started with a birthday invite and ended with custom workshop tools for her EBS digital product management students (sorry, Miro). Plus: software built for exactly one user.Women in AI and the power of community. Quiet coffee-cup knowledge swaps turned into a LIFT99 meetup with 70 sign-ups in three days.Is AI making us lonelier? A Nordic Business Forum keynote, teenage boys “dating” their AI, and what happens to teamwork if nobody learns to argue.Keeping up with AI without the FOMO. Her trick: don’t chase everything, follow what excites you. PS: Look closely at the new logo. One of the blondes is now orange. 🧡 Welcome to Season 2!Meet the hosts:Ave Annuk, marketer and storyteller interested in AI and passionate about digital marketing, books, movies and learning.Anna-Liisa Reinson, AI enthusiast and trainer, product strategist and founder of Produktize, building product teams that create real value, AI first.Meet the team: 🎵 Post-production, editing & music by Vincent Roy, audio expert, sound designer and composer from France.📧 Write us: [email protected] LinkedIn: Girls who PromptPeople & places mentionedProduktize, Anna-Liisa’s companyWebware, the document management software Anna-Liisa is helping reinventEBS University, Digital Product Discovery and Strategy microdegreeLIFT99, Tallinn, home of the first Women in AI meetupWomen in AI communityTools mentionedClaude (incl. Claude Cowork & Claude Design)ChatGPTLovableKling AIMiroFact check from the episode“When did ChatGPT launch?” 30 November 2022, per OpenAI’s announcement.
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  #35 Ave & Karin: Season 1 Finale: We Never Found the Big Idea. We Found Something Else. 11.09.2026 1h 1m

  No guest this week — just Ave and Karin, Tallinn meets Frankfurt, sitting back down one final time to compare notes on the year that started in a Tallinn café covered wall to wall in books.This episode is less about AI and more about what a year of asking other people about AI did to the two of them — and why one of them is handing over the microphone.In this episode we discuss:The anniversary neither of them wrote down: 23 July 2025, a café full of books, and a Google Sheet. No name, no plan, no idea what good sound even was. Karin's rule for starting anything: don't overthink it, or you'll never do it.35 episodes, 60+ countries. Estonia made sense. Germany and the US made sense. Vietnam did not — and became the biggest audience surprise of the season.Karin is stepping away after this episode. Ave will have a new co-hostAn AI art exhibition in Toronto: eight artists, one hour, a visualisation of what dark matter might actually look like, 1980s Hong Kong, and a modern Africa filtered through Salvador Dalí. Karin walked out unable to name the emotion.Paper books are winning in both households — right as rumours circulate that AI companies are bulk-buying rare human-written titles. Karin renovated an entire house with AI instead of an architect: curtains, cupboards, materials, and a demolition waste calculation that came out exactly right.Charles Handy's line from The Empty Raincoat — after 35, you stop loving new buttons. Ave tested the theory on a gym machine and lost.Season 2 is happening. There's a new co-host. Ave is not telling you who yet.PS: Vincent Roy — who has polished every single episode and wrote our theme music with his own human hands, no AI involved — finally gets his applause on air. 😉This one is for anyone who has ever had an idea in a café and talked themselves out of it. Thirty-five episodes later: don't.Meet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and storyteller interested in AI and passionate about digital marketing, books and learning.Meet the team: 🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel
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  #34 Girls Who Prompt: A Feature Film for €2,000 and Other Things That Shouldn't Be Possible 20.08.2026 1h 10m

  No guest this time- just Ave and Karin, one in a 37-degree Frankfurt without air conditioning, the other in a very smug 20-degree Tallinn, sitting back down before the Summer got over.This episode is more about what you do with the time and money it frees up — whether that's a film, a portfolio, or an eighteen-year-old nephew asking a very good question.In this episode we discuss:Dreams of Violet — the first fully AI-made feature accepted by a major festival. Made in three months, for €2,000, with one man voicing every character. And why the close-ups give it away.Google lost its top two AI researchers to Anthropic and OpenAI — the stock dropped 7% in a day, or $270 billion. Karin: "People don't leave when things are good."Deutsche Bank cut product development from twelve months to three. MediaMarkt lets an agent run the first job interview — in Germany, where HR is a high-risk category under the AI Act.Supercycle or bubble? Karin's answer is 20/80 — and she rebalanced in June when the market got nervous.SpaceX went public, jumped 20% on day one, made roughly a thousand employees millionaires — and Karin, who graduated straight into the dot-com bust, didn't buy a single share. (She owns it anyway. Ask her how.)Ave built a "company brain" in a two-day hackathon using Claude Code — and now it writes her website copy.Karin's nephew turned eighteen, inherited an investment fund, and got a reading list instead of advice.A note on the timing: this one was recorded back in the thick of June — heatwave, midsummer, World Cup still wide open. We ended the episode by asking AI who would lift the trophy. You already know how that turned out. We didn't. 😄Meet the HostsAve Annuk — marketer, storyteller, AI experimenterKarin Nemec — finance brain, founder, exploring the line between human emotion and machine responseMeet the TeamPost-production, editing & music by Vincent RoyConnect📧 [email protected] 💬 Join our WhatsApp community: https://whatsapp.com/channel/0029VbArAwJLY6d3zcwssr08 🎧 Available on Spotify and Apple Podcasts
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  #33 Jan Schulte x Girls Who Prompt: What If Your App Builds Itself While You Watch? 02.08.2026 1h 8m

  What if you opened an app and there was… nothing? No buttons, no menus... just a blank screen waiting for you to say what you need.In this episode of Girls Who Prompt, Karin and Ave sit down with Jan Schulte, founder of Betalyra, an AI innovation lab on the coast of Portugal, to talk about generative UI - software that builds its own interface in real time- and what it means that Europe's AI future currently runs on someone else's servers.In this episode we discuss:From Star Wars intro screens and LAN parties in a car trunk to founding an AI lab: Jan's origin story, told with pizza and very little sleepChatbot vs. agent vs. avatar - finally, a clear explanation of what these words actually mean Why Jan runs Claude and ChatGPT against each other — and the funny bias he discovered when Claude reviews its own workThe Fable model shutdown: why the US pulling access to a top AI model should be Europe's real wake-up call — and what's actually broken in the European startup ecosystemCuttleKit and generative UI: the end of learning software, and landing pages that rebuild themselves for every visitorJan's contrarian take: AI has mastered the technical grunt work but is still "really bad at creativity" — and why that's great news for humansPS: You'll also hear which dictation app Jan swears by, and where AI movie makers meet in Lisbon 😉Meet the guest:Jan Schulte — founder of Betalyra, AI innovation lab in Portugal, creator of CuttleKitMeet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and storyteller interested in AIMeet the team:🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel
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  #32 Marko Rillo x Girls Who Prompt: You Can't Send AI to the Gym for You 09.07.2026 1h 3m

  Marko Rillo opens every MBA strategy course the same way: he asks four AI models to write a full company strategy, live, in 10 minutes. Then he tells his students the course is over. It never is.In this episode of Girls Who Prompt, Karin and Ave sit down with Marko Rillo — strategist, Head of the MBA Programme at Estonian Business School, LEGO Serious Play facilitator, and co-founder of EdTech app Helge — who, after a doctorate from St. Gallen and a consulting career across 17 countries, went back to university to do a bachelor's in software development. Just to understand what's actually under the hood.This episode is less about AI tools and more about self-regulation — knowing which work you delegate, and which work is the thinking you can't afford to hand over.In this episode we discuss:The classroom experiment: four AI models, one volunteer, a complete strategy in 10 minutes — and why that's where the real course begins, not ends"Learning software development is learning thinking" — Marko's gym logic for what you should never delegate to AIThe moving bottleneck: ideas are free now, execution wins — and human attention is next in line (hello, consumerism 3.0)Organizations turning into "post boxes": bosses sending 20 AI-generated pages, employees replying with AI, productivity quietly dying in betweenThe real price of the AI party — burning investor money, plan B with local models, and why Karen Hao's Empire of AI is on Marko's reading listWhy LEGO Serious Play is the exact opposite of AI: 100% presence, no multitasking, nowhere to hidePS: You'll also hear the moment Marko almost asked AI to run a race for him — and which AI tool is actually his daily go-to (hint: it's not ChatGPT) 😉Meet the guest: • Marko Rillo — Senior Lecturer & Head of MBA, Estonian Business School · Co-Founder, HelgeMeet the hosts: • Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response. • Ave Annuk, marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel
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  #31 Kalev Kaarna x Girls Who Prompt: Why Being Late to AI Might Be the Smartest Move 29.06.2026 1h 9m

  What if the smartest AI strategy right now is simply to wait?In this episode of Girls Who Prompt, Karin and Ave sit down with Kalev Kaarna - scientist, entrepreneur, sales detective, and one of Estonia's most curious minds on the frontier of quantum computing - to talk about why he's deliberately slow on AI, what qubits actually are, and why trust might be the most valuable thing the digital age is quietly burning through.This episode is less about quantum computing and more about how a deeply contrarian, book-quoting optimist navigates a world that moves faster than trust can be rebuilt.In this episode we discuss:The "second mover advantage" — Kalev's case for why rushing to adopt every AI tool is just procrastination in disguiseQuantum computing from zero: qubits, superposition, and why it won't replace your laptop (but will change everything else)How AI is eroding societal trust at speed — and why Kalev thinks that's the real crisis nobody's talking about loudly enoughFailing "successfully" — two failed startups, one very specific lesson, and why he still leads with the failure partLuck vs. fortune: the Tina Selig book he just finished, the ship metaphor that stuck, and why luck doesn't sail soloWhat happens when a living library meets Claude — Kalev's very practical, very unhurried AI setupPS: You'll also hear Kalev explain quantum computing so clearly that even Ave understood it. 😉Meet the guest:Kalev Kaarna — Sales Detective & Head of R&D Sales at MetroCert, Investigator at CDL EstoniaMeet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel
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  #30 Ave & Karin: Is the AI Economy Actually Stacked Against You? 17.06.2026 1h

  The market is up. AI is everywhere. And everyone's either panicking or trying to sell you something. What if the smarter move is just... to step back?No guest this week — just Ave and Karin, back in the online studio, sitting down to compare notes on AI fatigue, investment strategy, the casino economy, China's robot taxis, and why your LinkedIn feed is probably 70% AI-generated noise.This episode is less about AI hype and more about staying sane — and solvent — while the world rewires itself around us.In this episode we discuss:Why sustainable investing quietly outperformed the hype cycle (clean energy +40% YTD — and almost nobody's talking about it)The "casino economy" — why Gen Z is betting on sports instead of building wealth, and what Karin would tell her own kidsWill AI actually kill jobs? Karin makes the historical case for calm; Ave is... conflictedThe loneliness problem nobody wants to talk about — and why it might be a bigger threat than unemploymentChatGPT just launched ads. Ave is not thrilled. Karin would have priced tokens instead.China has 33,000 autonomous vehicles on the road. Europe has thoughts.And as always — Ave set up Claude Code. Lovable loyalists, consider yourselves warned. 😄Meet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk,  marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy - audio expert, sound designer and composer.📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.
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  #29 Melanie Nethercott x Girls Who Prompt: Your Mind Is a Muscle - Don't Let AI Do All the Reps 06.06.2026 59m

  AI is the most powerful learning tool we've ever had. It's also the fastest way to quietly stop thinking. The question is — are we choosing?In this episode of Girls Who Prompt, Karin and Ave sit down with Melanie Nethercott, Director of Education Programs EMEA at STACK Infrastructure, where she leads STACK Academy — an 18-month workforce development programme closing the skills gap in the data center industry across Italy, Norway, and Switzerland. Before that, she spent years building learning programs at Amazon Web Services across Ireland and Europe. Her career has been one long answer to a single question: who gets left out of the future of work — and what do we do about it?This episode is less about which AI tool to use and more about the deeper thing underneath: what happens to our minds, our jobs, and our education systems when the machines learn faster than the institutions designed to teach us.In this episode we discuss:How learning program design has changed: the feedback loop between market needs and curriculum used to be 1–3 years; now it's months — and shrinkingWhy universities are structurally broken for the AI era — and what micro-credentials, tacit knowledge, and "just-in-time learning" can do that degrees can'tThe cognitive offloading problem: Mel's honest confession about asking LLMs for the answer instead of thinking — and why she's scared her mind is "getting flabby"The IQ score research: declining since smartphones, not just AI — and what that means for how we raise and educate the next generationHow empathetic leadership becomes the most important AI skill — because psychological safety is the thing that determines whether your team actually adopts the toolsThe narrative critique: who benefits from the "AI will replace you if you don't move fast" story — and why a little cynicism is healthyThe 1% / 20% / rest of us framework for AI adoption: why most of us don't need to be on the bleeding edge, and that's actually fineSam Altman's "intelligence as a utility" claim — and why Mel thinks that completely misses what human intelligence actually isMel's Claude use cases: a food app built from her Google Maps pins, a networking Rolodex with a roulette wheel, and what she calls an "emotional affair" with Claude 😉Meet the guest:Melanie Nethercott — Director of Education Programs EMEA at STACK InfrastructureMeet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and storyteller interested in AI and passionate about digital marketing, books and learning.Meet the team: 🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel
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  #28 Saniya Vardak x Girls Who Prompt: The Episode Where an AI Avatar Joined the Show 29.05.2026 1h

  In this episode of Girls Who Prompt, Karin and Ave sit down with Saniya Vardak, Head of Growth at Beyond Presence — a Munich startup building real-time AI avatars that can see you, hear you, and respond in under 100 milliseconds.With nearly a decade scaling Wise, Wolt, and Deel, Saniya is now the sole marketer inside a company where the product didn't exist 18 months ago, growth is 45% month-on-month, and their avatar Nelly once fooled a room full of people into thinking she was real. Then Nelly crashed the Girls Who Prompt call. Live.This conversation is less about whether AI avatars are impressive and more about the harder question every company is quietly circling: where does the first layer end, and when does the human have to step back in?In this episode we discuss:What a real-time AI avatar actually is — and what makes Nelly different from a chatbot, a safety video, or a deepfakeWhy users learning a language with an AI avatar outperform peer-to-peer learners — and why feeling less judged is the whole reasonThe "first layer" question: where AI contact ends and the human must take over (and why Saniya believes that line still matters deeply)Europe vs. the rest: why GDPR-first, ethics-first avatar design is Beyond Presence's founding philosophy — not just a compliance checkboxWhy building your own avatar is starting to look a lot like the music industry — with royalties, licensing deals, and real contracts for real facesThe campaign where Beyond Presence asked people to spot the real human in the video — and most of them got it wrongOn imposter syndrome: how Saniya has made "I know nothing about this industry" her actual career strategy — across FinTech, food delivery, dating apps, and now AI avatarsA reminder for anyone who feels behind the curve: Saniya has started from zero in every single industry she's entered. She delivers anyway. The not-knowing isn't the obstacle. It's the method.Meet the guest: • Saniya Vardak — Head of Growth at Beyond PresenceMeet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and storyteller interested in AI and passionate about digital marketing, books, movies and learning.Meet the team:🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel.
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  #27 Stefanie Janssen x Girls Who Prompt: When AI Killed My Business (And Built Me a Better One) 22.05.2026 1h 4m

  What happens when AI quietly takes your clients, breaks your business model, and forces you to rebuild everything from the inside out? You stop fighting it. You learn Claude Code. And you build a better company.In this episode of Girls Who Prompt, Karin and Ave sit down with Stefanie Janssen, Co-Founder and CEO of MarchiteQ — an AI/Tech-first marketing agency for paid ads, GEO, data and automation, and a 2026 European Search Awards finalist. With 10+ years in performance marketing, Stefanie thought she was building the dream: smaller clients, more autonomy, no stakeholders. Then her clients started leaving her for custom GPTs sold to them for €800. What she did next is the real story of this episode.This conversation is less about the tools and more about the deeper tension every marketer is quietly sitting with: what do you do when the playbook you mastered for ten years suddenly stops working  and AI is the one rewriting the rules?In this episode we discuss:Why Stefanie calls AI "a curse and a blessing at the same time" — and what it uncovered for herThe "survival client" problem nobody in agency-land wants to talk about (and why you attract what you are)How she went from zero to building her own MCPs for Google Ads, GA4 and GTM in two weeks — and why she skipped buzzword YouTube and learned from developersWhy the algorithm "going off track" is the real reason most paid campaigns silently break The death of browser tracking, the rise of server-side, and why most businesses are running on 50% of their actual dataWhy GEO and paid ads are quietly merging. And what the next ad format will really look like (spoiler: citations and recommendations)The MarchiteQ thesis: Create,  Measure, Scale, Automate — and why most agencies skip the first twoWhere AI absolutely cannot replace humans yet — and why "AI never says no, and AI never stops" is both its superpower and its biggest riskA real story of an autonomous AI agent experiment that ended in chaos — and what it teaches us about the value of human "no"The human spark, the soul, intuition — and why Stefanie believes the most replaceable marketers are the ones not using their full skill setA reminder for anyone feeling behind: Stefanie was overwhelmed too. She thought she'd lost a year. It actually took her two weeks to catch up. The door is more open than the algorithm wants you to believe.Meet the guest:Stefanie Janssen — Co-Founder & CEO of MarchiteQMeet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and storyteller interested in AI and passionate about digital marketing, books and learning.Meet the team:🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel.
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  #26. Karin & Ave: From ChatGPT to Claude, FOBO & Closing Chapters: An AI Catch-Up 27.04.2026 1h 1m

  Ave and Karin are back for a two-of-us catch-up. No guest today, just yapping about everything that's shifted in the past few months.Ave shares why she moved her daily work from ChatGPT to Claude, how Cowork connectors and Skills are reshaping her work and some extra projects with competitor research and AI visibility audits, and why Whisper Flow turned her home into "a podcast all the time." Karin opens up about closing the AioraLume chapter. What six months of building taught her, why timing matters more than the idea, and how fast the technology has outgrown what she built.They also dig into:The four big AI leaps of the past six months (reasoning, agents, robotics, automated science)FOBO : the new "fear of becoming obsolete" hitting peopleWhy leadership and quality obsession are the most future-proof skillsMark Zuckerberg's AI avatar reportedly running performance reviews at MetaNotebook LM, Gamma, and whether general LLMs will eat the niche toolsThe bigger shift: from an information society for humans to one written for machinesHonest, a little messy, full of practical tips.Meet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and storyteller interested in AI and passionate about digital marketing, books and learning.Meet the team: 🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel
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  #25 Jovana Paroški (Otterly.ai) x Girls Who Prompt: Get Found by AI. Get Helped by Humans. 13.04.2026 1h

  In this episode of Girls Who Prompt, Karin and Ave sit down with Jovana Paroški, Customer Success professional at Otterly.ai - one of the first platforms built to track how brands appear in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot. Jovana's path here was anything but straight: English literature graduate, teacher by training, pandemic-era SEO convert, three years at SEMrush marketing platform and now, someone who lives at the exact crossroads of AI visibility and very human customer relationships.This episode is less about tactics and more about the two questions every marketer and business owner is quietly asking right now: how do I get AI to notice me? (marketing) And what happens when AI handles my customers badly? (CS)In this episode we discuss:What GEO (Generative Engine Optimization) is  and why the shift from Google to AI search is already happening faster than most people realiseHow Otterly.ai helps brands track and improve their visibility in AI-generated answersThe sources AI actually cites: why PR is having a comeback, why Reddit keeps showing up, why long YouTube videos beat Shorts and why LLMs.txt is not worth your time right now (Otterly ran the experiment)Free content tips anyone can apply today:  key takeaways, FAQs, question-based headings to make AI more likely to surface your contentHow AI handles 60% of Otterly's customer support, and the 40% where Jovana still has to step in  including the caps lock ruleWhy 75% of people still want to speak to a human, and what that means for the future of customer successHow to build and train your first support bot — starting with FAQs, not fictionWhat Jovana actually sees coming in five years: more AI roles, fewer tier-one tickets, and maybe,  just maybe,  the idea of taking your own AI from job to jobThis episode is for anyone building a brand, running a support team, or trying to figure out where the human still wins. In search and in service.PS: You'll also hear why Jovana built an AI finance tracker connected to her Google Sheets — and why she quietly deleted it once she saw the numbers 😅Meet the guest:Jovana Paroški — Customer Success at Otterly.aiMeet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy: audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel
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  #24 Denise Reffelmann (Commerzbank) x Girls Who Prompt: Your Bank Has a Face Now . Meet Ava 02.04.2026 55m

  In this episode of Girls Who Prompt, Karin and Ave sit down with Denise Reffelmann, Product Owner of Ava - Commerzbank's AI-powered video avatar and virtual banking assistant. Ava isn't your usual chatbot. There's a real actress behind her, end-to-end banking services under her belt, and already more than 30,000 real conversations with real customers. PS: yes, there was an actual casting process.This episode is all about what happens when a major bank bets on making digital feel human again,  and actually pulls it off.In this episode we discuss:How the idea for Ava started at a trade fair and became a first-mover product in European bankingThe casting, the customer testing, and why,  against all expectations, a woman in a suit wonWhy 75% of cases are now resolved autonomously, without a call to customer service or go on spotThe chit-chat feature: the customers who use Ava just to have someone to talk to, for example ask her favorite book (and yes, some flirt with her)What the agentic future of banking looks like — and how Commerzbank is already thinking aheadDenise's own path from corporate communications to product owner of one of Europe's boldest banking AI productsPS: There's also a fun moment where Ave meets Ava Meet the guest:Denise Reffelmann-  Product Owner of Ava at Commerzbank Meet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel
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  #23 Girls Who Prompt: Vibecoded Wine Apps, Olympic Ice & Why European Leaders Are Asleep on AI 22.03.2026 53m

  In this episode of Girls Who Prompt, it's Karin and Ave,  catching up after a while apart, comparing notes on what's changed, and going wide: from the figure skating rinks of Cortina to the boardrooms of Europe that still haven't woken up.This episode is less about which AI tool wins the race and more about two women figuring out  in real time  what it means to actually live with AI. The anxiety, the wonder, the wine.In this episode we discuss:What Claude Cowork actually is  and why Ave started to use it. And calls it as a Marketing Buddy. The wine-tracking app Ave vibe-coded with her boyfriend, inspired by a GwP guestAI at the Winter Olympics: figure skating judging, ice hockey predictions, and what's still gloriously humanWhy there may be only 10 places in the world that can host Winter Olympics by 2040Parenting in the AI era  screen time limits, cognitive development, and what a Silicon Valley VC dad thinks your kids should do instead of universityThe LinkedIn FOMO spiral: Ave's honest confession about AI anxiety  and how she's managing itClaude's "2% market share"  and why that number is almost completely misleadingEurope's biggest AI blind spot: why enterprise leaders are delegating AI strategy to IT and hoping for the bestMistral Le Chat and why European small language models might quietly be the most sensible choice for businesses💡 Fun fact before you go: Do you know who Claude is actually named after? The answer is discussed in the episode!This one is for anyone who's ever felt behind on AI  and needed a reminder that curiosity is still the only real edge.Meet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel
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  #22 Red Boumghar x Girls Who Prompt: Europe, AI & Power - Who Builds the Future? 13.03.2026 1h 8m

  Is the future of AI really about bigger models… or smarter ones?In this episode of Girls Who Prompt, Karin and Ave sit down with Red Boumghar,  AI and space technology expert,  to explore how artificial intelligence is evolving beyond the hype.Red shares his journey from physics into AI and space technology, including early machine learning experiments long before AI became a global buzzword. From working with the European Space Agency to building new ideas around data infrastructure, he offers a rare long-term perspective on where AI is actually heading.But this conversation quickly goes bigger.In this episode we explore:Why small language models might be the future of AIWhether Europe can realistically compete in the global AI raceWhy data centers and energy infrastructure may matter more than the models themselvesHow AI agents could reshape how we workAnd what happens to society if we outsource too much thinking to machinesRed also challenges the mystification around AI reminding us that behind the hype, machine learning is still about understanding systems, data, and human choices.Because the real question might not be how powerful AI becomes…but how thoughtfully we decide to use it.This episode is for anyone curious about where AI is heading. From infrastructure and innovation to ethics and society.Meet the guest:• Red Boumghar - AI expert and the founder of CelesticalMeet the hosts:Karin Nemec, the founder and executive learning learning the leadership and AI Ave Annuk,  marketer and storyteller interested in AI and passionate about digital marketing, books and learning.  Meet the team: 🎵 Post-production, editing & music by Vincent Roy - audio expert, sound designer and composer.📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.
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  #21 Maja Završnik (SheAI) x Girls Who Prompt: Can AI Help Close the Gender Gap in Tech? 06.03.2026 1h

  In this 💃🏼Women’s Day special💃🏼 episode of Girls Who Prompt, Karin and Ave sit down with Maja Završnik, co-founder and CMO of SheAI, a growing community helping women explore and learn artificial intelligence.Maja shares how she entered the world of AI herself, the moment she realised women risk being left behind in the AI revolution, and why she decided to build a movement focused on accessible AI education.We talk about confidence, skills, and the real barriers women face when entering the AI space but also the huge opportunities AI creates for women entrepreneurs, marketers, and professionals.This conversation is about curiosity, courage, and making sure women actively shape the future of AI.In this episode we discuss:• How Maja’s journey led her from traditional marketing to AI and AI-powered marketing• Why communities like SheAI are important right now• The confidence gap vs. the skills gap in AI• Practical ways women can start using AI today• How AI can support female founders and entrepreneurs💡 Women’s Day Power Round: What is one thing every woman should try with AI this week? Maja has a clear answer.Whether you're AI-curious or already experimenting with tools, this episode — dedicated to female AI power is an invitation to start exploring and shaping the future.Meet the guest: Maya Završnik - co-founder and CMO of SheAI. Join the SheAI community!Meet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk,  marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy - audio expert, sound designer and composer.📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.
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  #20 Elar Killumets x Girls who Prompt: AI Is Fast. Should Leaders Be Slower? 02.03.2026 1h 13m

  AI is moving at lightning speed.But should leadership move just as fast?In this episode of Girls Who Prompt, Karin and Ave sit down with leadership and organizational change coach Elar Killumets to unpack what AI really means for managers, teams, and company culture.This episode is more about what happens to leadership when decisions get automated, speed becomes default, and thinking gets outsourced, less “which tool saves you 30 minutes.”We explore questions like:Is AI actually changing leadership or just making old management models more efficient?What happens to responsibility when AI supports (or shapes) decisions?Can AI be a coach, a thinking partner, even an empathetic mirror?And what breaks if leaders move too fast?Elar shares why systemic thinking matters more than ever in an AI-driven world  and why slowing down might be the most radical leadership move right now.We also touch on burnout, ethics, accountability, and the uncomfortable truth: AI can accelerate growth… but it can also accelerate dysfunction.This episode is for anyone in a leadership role and for anyone trying to understand their manager in the age of AI.Meet the guest:• Elar Killumets, https://killumets.ee/ Meet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk,  marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy - audio expert, sound designer and composer.📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.
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  #19 Mart Roosimägi x Girls who Prompt: AI in Banking, Reality and the Future 20.02.2026 1h 5m

  Is (and how) AI really transforming banking or are we just adding smarter tools to the same conservative system?In this episode of Girls Who Prompt, Karin and Ave sit down with Mart Roosimägi, banking strategist and AI leader, to talk about what AI actually means inside large financial institutions.Mart shares his journey into AI, how banks are navigating innovation under heavy regulation, and why AI is a means to an end not the end itself. We explore the tension between speed and governance, innovation and customer trust, experimentation and coherence.Banking touches us both, even if we are not from the financial sector so we dig into strategy, power dynamics, and what leadership looks like when technology reshapes the rules. We discuss:● Why AI adoption is more about coherence than hype● The real opportunities and limits of AI in banking● How customer experience remains the core competitive edge● Security, regulation, and why guardrails can actually increase speed● How AI could shift power structures inside financial institutions● The future roles in banking and what leaders must understand about technologyThis episode is great listening for anyone curious about how AI works inside complex organizations  and what it takes to balance innovation with responsibility.PS: you will also hear about Mart’s super cool (and literally HOT) secret passion ;)Meet the guest:• Mart Roosimägi -  Head of AI Scaling and Strategy in  Swedbank BalticsMeet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk,  marketer, storyteller and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy - audio expert, sound designer and composer.📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.
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  #18 Girls who Prompt. Leadership skills in the Age of AI 13.02.2026 1h 4m

  How is AI quietly reshaping how we lead, manage, and build companies?In this episode of Girls Who Prompt, Karin and Ave catch up after a while and share their learnings and “aha” moments. Ave is deep in the vibe-coding zone, rediscovering how creative it feels to build (almost) anything with AI. Lovable really is just lovable! Karin has added a few fresh certificates to her name — and continues her real-life experiment of collaborating with Aiora Lume (if you’re new here, go back to Episode #1 😉).But this conversation goes beyond tools and productivity hacks.We dive into the management side of AI beyond hype, beyond shiny new apps.What does it actually mean to integrate AI into a company not as a side experiment, but as part of strategy, leadership, and daily decision-making?This is not a “which tool is best” episode. This is a “how do we lead in an AI world?” episode.We discuss:Why AI adoption is more about management than technologyThe uncomfortable truth about data qualityWhy leaders must rethink collaboration between human and machineEthics, responsibility, and where we draw the lineSelf-management in a world where AI can outpace your thinkingAI can accelerate innovation.But without leadership, clarity, and good data it simply accelerates chaos.Meet the hosts:Karin Nemec -  the finance brain and founder exploring the fine line between human trust and machine decisions.Ave Annuk -  LinkedIn — marketer and experimenter curious about how AI changes everyday work — and everyday risks.Meet the team:Vincent Roy - Post-production, editing & music📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel
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  #17 Urmo Keskel x Girls who Prompt: You Clicked What? AI, Phishing, and the New Rules of Trust 06.02.2026 1h 6m

  In this episode of Girls Who Prompt, Ave and Karin sit down with Urmo Keskel, cybersecurity expert and founder of Phishbite, to talk about what happens when AI meets trust and starts to break it.We explore how AI is changing both sides of cybersecurity: from faster, more convincing phishing attacks to AI-powered defenses designed to stop them. Urmo shares real-world stories from the front lines, how attackers think, where humans still fail, and why “just trust the system” is no longer a safe strategy.We also talk about why phishing still works, how user awareness really changes outcomes, and what small businesses often underestimate when it comes to cyber risk. Urmo reflects on building a cybersecurity company in an AI-driven world  where AI genuinely helps, where it’s risky to rely on it, and why healthy skepticism is becoming a digital skill.In this episode, we dig into:How AI is reshaping cyber attacks and defensesWhy trust is shifting — and skepticism mattersWhat attackers exploit in human behaviourWhere AI helps, and where humans still matterWhy small businesses are increasingly targetedIf you work online, use AI tools, or just want a clearer picture of how cybersecurity is evolving in the age of AI, this episode offers a grounded, practical perspective.Meet the guest:Urmo Keskel -  cybersecurity expert and founder of Phishbite, working on AI-powered security awareness and phishing prevention.Meet the hosts:Karin Nemec -  the finance brain and founder exploring the fine line between human trust and machine decisions.Ave Annuk -  LinkedIn — marketer and experimenter curious about how AI changes everyday work — and everyday risks.Meet the team:Vincent Roy - Post-production, editing & music📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel