Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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• Why Fall Chaos Is a Summer Planning Problem 04.06.2026 33min

  Send us Fan Mail My three teenagers are home for the summer, the calendar cleared out the last week of May, and like a lot of business owners I could feel the pull to write the next two months off and call it a season. I’m not doing that, and I don’t want you to either. After almost 20 years of running this business, here’s what I’ve watched happen every single year. The women who disappear completely in June and July are the same ones scrambling in September, marketing dried up, no clients i...
• Notes to Future Me: A Simple Habit to Protect Your Capacity 28.05.2026 47min

  Send us Fan Mail There is a note blocking off the last week of May in my calendar, and it is yelling at me. Last week of school. Do not plan anything. All caps. Too many exclamation points. When I open it, past me has left the longer version: be nice to yourself, Racheal, there will be concerts and awards and kid stuff, the twins get out by one most days. I wrote that a year ago, for the version of me who would forget. And she always forgets. Here is the thing nobody tells you about capacity....
• The Mid-Year Review That Resets Your Second Half of 2026 21.05.2026 37min

  Send us Fan Mail If the plan you wrote down in January no longer matches the year you're actually living, you're not behind. You're just due for a review. This is the time of year where I see most women entrepreneurs do one of two things. They abandon the plan entirely and start running on default, or they white-knuckle a plan that stopped fitting their reality months ago. Both end the same way: a Q3 where nothing feels like it's working and you can't tell why. So in this episode I'm walking ...
• The Invisible Ceiling Holding You Back from Your Next Opportunity with Angela Foster 13.05.2026 45min

  Send us Fan Mail Most women don’t realize they’ve built a ceiling around their next opportunity until they’re standing right in front of it. It looks like turning down a speaking opportunity because you have nothing to wear. It looks like saying no to the podcast interview because your hair needs to be colored. It looks like quietly opting out of visibility because the version of you that needs to show up doesn’t feel like the version of you that exists right now. In this episode, Racheal sit...
• The CEO Ceiling Assessment 22.04.2026 59min

  Send us Fan Mail Most women entrepreneurs hit a ceiling in their business somewhere in the $100K–$1M range – and most generic advice will tell them the fix is more revenue, a new funnel, or a mindset shift. That advice is wrong. Or at best, it’s treating a symptom. In this live assessment, Racheal walks through the five areas where the real ceiling lives and why most business owners misdiagnose where they’re actually stuck. Capacity isn’t just about time. There are four different kinds, and m...
• If You Are The System, Then You Are Also The Ceiling 15.04.2026 26min

  Send us Fan Mail Ever wake up in the middle of the night with a line that feels like it downloaded straight from the universe? That happened to me a few weeks ago. I sat straight up, grabbed my phone, and emailed myself these words: If you are the system, you are the ceiling. The next morning I Googled it. Searched my inbox. Ran it through Claude and ChatGPT. Nothing. It was just… there. And suddenly I couldn’t unsee what it meant. For months, people have been asking me the same question: How...
• Why Successful CEOs Build for Seventy Percent 13.04.2026 33min

  Send us Fan Mail You know that feeling when your business is growing, but somehow you feel more trapped than ever? More clients, more revenue, more team members… and somehow less freedom than when you started. Here’s the truth nobody tells you: growth doesn’t automatically create capacity. In fact, if you don’t redesign how you operate, growth will squeeze you harder than startup mode ever did. Most women entrepreneurs I work with hit a ceiling around the same point. They’ve built something r...
• I Don’t Build My Business for My Best Days 09.04.2026 33min

  Send us Fan Mail Here's the thing nobody in the business world wants to admit: you are not going to be at 100% every day. Not this month, not this year, not ever. And if your business only works when you're fully charged and firing on all cylinders, you don't have a sustainable business — you have a liability. I learned this early, growing up with a disabled parent. You don't plan for the good days. You plan for the hard ones. That lesson has shaped everything about how I've built The CEO Col...
• Before You Set Q2 Goals, Ask Yourself This First 26.03.2026 26min

  Send us Fan Mail Most Q2 plans are built for a version of you that doesn't exist. The version with unlimited energy, zero personal obligations, and no curveballs. And then April hits, and you're already behind, already overwhelmed, already wondering what went wrong. Before you open a planning doc or write a single goal for the next quarter, there's one question worth sitting with first: What do I actually have the capacity to sustain right now? This episode is a bridge into Q2 — and it starts...
• You Don't Need a New Strategy. You Need a Planning Rhythm. 19.03.2026 29min

  Send us Fan Mail If you set big goals in January and you're already feeling behind, I want to be honest with you: the problem is not your discipline. It's not your motivation. It's not your mindset or your willpower. It's that the goal-setting approach most of us were taught was never designed for the stage of business you're actually in right now. In this episode, I'm breaking down the real reason so many service-based business owners end up in a cycle of setting goals, falling behind, and s...
• Staying Focused Is Your Political Resistance Right Now 12.03.2026 45min

  Send us Fan Mail If you've opened the news lately and felt your stomach drop, you already know how hard it is to justify sitting down to work on your business. The guilt is real. The distraction is real. And if you've been quietly wondering whether it's okay to keep going, this episode gives you a completely different way to think about it. This is not an episode about ignoring what's happening. What I'm making the case for today is that what we are watching unfold is the death throes of a sy...
• When Life Interrupts Your Marketing Plans 26.02.2026 42min

  Send us Fan Mail Most business advice assumes you're operating at full capacity. But what happens when life doesn't cooperate — not for a week, not for a month, but for the better part of an entire year? In 2025, I went from working 25 hours a week to about five. My parents needed more care than they could safely manage at home. My mom moved into memory care. There were hospital stays, doctor visits, Social Security calls, house sales — and ultimately, her passing in December. It was, without...
• From Hidden Ghost Writer to Visible CEO with Amanda Edgar 24.02.2026 43min

  Send us Fan Mail From hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the constraints of third-party platforms, built a strong team, and developed a unique framework for helping others write books. Her story demonstrates how the right business systems and community support can help you scale while staying true to ...
• The System that Outsmarts the Hustle (3 Case Studies) 24.02.2026 55min

  Send us Fan Mail If you've been wondering whether a marketing framework like Client Growth Engine could actually work for your business, this episode is going to answer that question. I'm walking through three real client stories — a product-based business, a service provider who was stuck on a third-party platform, and a concierge medical practice — and what they all had in common might surprise you. None of them needed more marketing. They needed a repeatable system that fit how...
• Motherhood, Health Challenges, and Life-First Business with Gabi Day 24.02.2026 53min

  Send us Fan Mail In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabi reflects on her transition from healthcare administration, dealing with chronic health issues, and becoming a mother of twins. She emphasizes the importance of creating flexible syst...
• Is Your Business REALLY Working for You 24.02.2026 41min

  Send us Fan Mail You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process! From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you. Today, I talk with CEO Collective member Dr. Libby Wilson whose functional medicine practice looked grea...
• From Frankenstien Marketing Mess to a Sustainable Growth Strategy 19.02.2026 34min

  Send us Fan Mail If your marketing strategy feels like it was stitched together from a dozen different experts, programs, and podcasts — it probably was. And that's exactly why it's not working the way you need it to. I've been in that place, and I know how exhausting it is to keep up with a to-do list that never ends, while still not knowing where your next client is coming from. Here's what I've come to understand: the problem isn't your motivation, and it's not that the advice you've been ...
• The 4 Biggest Mistakes Keeping Your Growth Unpredictable 17.02.2026 31min

  Send us Fan Mail Here's a question most business owners can't actually answer: Do you know where your next 10 clients are coming from? Not their names — just the path. The channel. The sequence of events that gets someone from "never heard of you" to handing over their credit card. If you paused on that, you're not alone. In this episode, Rachel Cook gets into the specific patterns she sees when she pops the hood on a client's business during a strategy review — and why so many smart, hardwor...
• The Marketing Advice That Works… Just Not for Your Business 12.02.2026 33min

  Send us Fan Mail Here's something nobody wants to admit: most marketing advice actually works. The problem? It's just not working for your business. And that disconnect is exactly why everything feels so much harder than it needs to be. I'm pulling back the curtain on why you keep getting stuck in this exhausting cycle of trying every strategy, tactic, and tip that crosses your feed—only to end up more burned out and no closer to the sustainable business you want. We're talking about the onli...
• Why Your Marketing Feels Hard (Even When You’re Doing Everything Right) 10.02.2026 33min

  Send us Fan Mail You're showing up, creating content, following the advice. So why does marketing still feel like pushing a boulder uphill? Here's what I realized after the hardest year of my life, when I had to step back from my business for months: most marketing advice wasn't designed for the kind of business you're actually building. The strategies you're following? They're built for high-volume businesses with massive content teams. That influencer playbook? They have five people followi...