Book Marketing Mentors

AI and Copyright: What Every Author Needs to Know Before Publishing - BM529 10.06.2026 27min

Could using AI in your book create a legal problem you never saw coming? What if parts of your manuscript are not actually protected by copyright? And what should authors know before using AI for research, outlines, editing, or content creation? In this eye-opening conversation, legal expert Elissa Hecker breaks down what nonfiction authors need to understand about AI, copyright, contracts, and protecting their intellectual property in a fast-changing publishing world. This episode answers th...

How to Use Your Book to Build Authority and Charge What You’re Worth - BM528 03.06.2026 26min

Are you undercharging without realizing it? What if the biggest thing standing between you and higher-value clients has less to do with talent and more to do with how you see your own expertise? In this eye-opening conversation, business advisor and author John Ray challenges some common assumptions about pricing, generosity, confidence, and the role your book should play in growing your business. If you’ve ever questioned your value, struggled to price your services, or wondered why your boo...

How Can Authors Use Storytelling to Market Their Books More Effectively? - BM527 27.05.2026 31min

Do you know why some authors struggle to market their books even when they have a powerful message? This week’s guest expert is April Adams Pertuis, award-winning journalist, producer, and founder of Light Beamers. After conducting more than 10,000 interviews over a 30-year career, April has learned one truth most authors miss: storytelling is not separate from marketing. It is the marketing. In this eye-opening conversation, you’ll discover how to use your personal stories to build trust, sp...

How to Position Your Book So AI Search Finds You First- BM526 20.05.2026 23min

Do readers judge a book by its cover? Absolutely. And if your book looks self-published, readers notice before they read a single word. This week on the podcast, book designer extraordinaire Victoria Wolf pulls back the curtain on what makes a book look polished, credible, and impossible to ignore. With more than 30 years in the industry and 500+ books designed, Victoria shares the design choices that separate books people buy from books people scroll past. We talk covers that instantly signa...

How to Overcome Perfectionism When Writing a Nonfiction Book - BM525 13.05.2026 28min

Are you actually stuck… or are you hiding behind perfection? Most nonfiction authors say they’re “not ready.” Kristin Bentley calls that out for what it is. As founder and CEO of EP House, Kristin has spent 25+ years helping leaders, experts, and change-makers turn lived experience into books that matter. In this conversation, she breaks apart the idea that confidence comes first… and replaces it with something far more uncomfortable and far more effective. Because the truth? You ...

How to Market a Fiction Book Before It’s Finished (What Most Authors Get Wrong) - BM524 06.05.2026 30min

Are you writing a novel… or quietly hoping people will magically find it later? This week’s guest, Olivia Zugay, isn’t here for that fantasy. As a marketing and sales strategist for self-published fiction authors and founder of Story Flow Solutions, Olivia helps writers stop treating marketing like an afterthought and start building real reader demand before the book even exists. If you want loyal readers rather than one-time buyers, this conversation will challenge the way you think about pu...

How to Turn Your Ideas Into a Book Readers Can’t Put Down - BM523 29.04.2026 26min

Why do some nonfiction books get read… and others get put down halfway through? If your book isn’t connecting the way you expected, it’s probably not a marketing issue. It’s how the message is landing on the page. This week’s guest expert, Corey Radman—editor and ghostwriter for memoir, self-help, and business authors—breaks down what actually makes a book resonate. Because readers don’t stay for information. They stay for how it makes them think, feel, and see themselves. If you want y...

Don’t Believe the Hype: How to Safeguard Author Trust in the Age of AI - BM522 22.04.2026 27min

Are you building your authority… or quietly eroding it without realizing it? In a world where AI can write, mimic, and scale content in seconds, trust has become fragile. And for nonfiction authors, that changes everything. This week’s guest, Gal Borenstein—global branding and PR expert and author of Don’t Believe the Hype—breaks down what’s really happening beneath the surface. Because this isn’t about whether you use AI. It’s about what it signals to your audience when you do. What you’ll s...

Beyond Book Sales: How to Build a Profitable Author Platform - BM-521 15.04.2026 30min

You wrote the book. You got it published. You’ve been putting yourself out there. So why is it still not bringing in real income? This week’s guest, Robin Ayoub—founder and CEO of N49 Networks, fractional CRO, and podcast host—shares what most authors miss when they expect their book to do the heavy lifting. We get into what actually drives revenue… and where authors tend to get stuck without realizing it. Because the gap isn’t effort. It’s how that effort is aimed. What you’ll start to quest...

How to Turn a Single Book Into Lasting Income, Authority, and Opportunity - BM520 08.04.2026 29min

What if your book isn’t the product… but the foundation of everything that follows? Many authors publish with hope that book sales will drive income. Few realize the real opportunity lies in what the book makes possible. This week’s guest, Dr. Lee Baucom, has spent more than two decades turning books into thriving businesses — and he’s sharing exactly how it works. A bestselling author of seven books and creator of the Book to Business Blueprint, Lee explains how to shift your thi...

The Substack Model: How to Go From Zero Readers to Paid Subscribers - BM519 01.04.2026 30min

What if your next reader wasn’t on Amazon… but already waiting for you on Substack? This week, Sinem Günel, bestselling Substack creator and co-founder of Write, Build, Scale, unpacks how nonfiction authors can turn Substack into a powerful engine for audience growth, idea validation, and steady income. You’ll hear how to test book ideas before you write them, build a loyal subscriber base that actually engages, and create paid content people want to subscribe to. If your book marketing feels...

Different Isn’t Enough: How to Build True Distinction as an Author - BM518 25.03.2026 29min

Everyone says your book needs to be different. But what if “different” is exactly why it gets ignored? In a marketplace flooded with AI content and endless new titles, standing out has become harder than ever. Many authors respond by trying to be louder or trendier. This week’s guest, Scott McKain, argues that approach misses the point. In his book Beyond Distinction, Scott explains why difference creates attention… but distinction creates authority. In this conversation, we explore why autho...

Numerology for Authors: How to Use Numbers to Shape Your Book Success - BM517 18.03.2026 26min

What if the success of your book isn’t only about strategy… but also about alignment? In this intriguing conversation, internationally recognized business numerologist Frea O’Brien shares how the language of numbers can offer surprising clarity for authors, speakers, and creative entrepreneurs. From identifying your natural strengths to choosing the right timing for projects, numerology can reveal patterns that help you move forward with confidence. Frea works with vision-driven l...

Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516 11.03.2026 26min

Are you making book marketing harder than it needs to be? Many authors follow the same advice, use the same platforms, and launch the same way… then wonder why sales stall. This week’s guest, Mamie Sanders, explains why that happens and what to do instead. Mamie is the founder of MVL Marketing and a veteran digital strategist who has worked with major publishing houses and countless authors. She brings a refreshing perspective to book promotion: marketing isn’t a formula. It’s a f...

From Book to Business: How to Turn Your Message into a Profitable Platform - BM-515 04.03.2026 26min

Is your book working as hard as you did to write it? Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying to turn a book into a sustainable business. Katrena is an award-winning author, TEDx presenter, and creator of a powerful “done-for-you” author growth program. In this conversation, she pulls back the curtain on how successful authors move beyond book s...

Unlocking the Secrets: How to Convert Readers into Coaching Clients - BM514 25.02.2026 31min

Are you struggling to turn readers into high-paying coaching clients with your book? You’re not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait. This week’s guest, client acquisition strategist Jesse Holmes, specializes in strategic word-of-mouth. He reveals what turns readers into coaching clients. If you’re a nonfiction author, coach, or consultant who wants meaningful conversations, steady referrals, and high-val...

How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513 18.02.2026 30min

What if the reason book marketing feels uncomfortable isn’t because you’re “bad at selling,” but because you’ve been taught the wrong approach? This week’s guest expert, Susan Trumpler, founder of Unstoppable Women in Business and the SheBoss Café, helps women entrepreneurs build sustainable businesses without riding the revenue roller coaster. In this episode, she tackles one of the biggest blocks authors face: how to market and sell a book without feeling awkward, pushy, or inauthentic. Sus...

How to Use Expert Authority to Stand Out and Sell More Books - BM512 11.02.2026 29min

What if expert authority isn’t something you claim—but something the market recognizes? Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed. This week, Christine Blosdale—five-time #1 bestselling author, award-winning broadcaster, and expert authority coach, unpacks what actually turns a book into leverage. Christine has spent decades in media and marketing. She understands why some authors get invited, quoted, ...

How to Use Speaking Engagements to Expand Your Book’s Reach and Credibility - BM511 04.02.2026 33min

What if your book wasn’t the end of the journey, but the doorway to the stage? If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link. This week’s guest is Jim Johnson—legendary high school basketball coach, sought-after inspirational speaker, and author of A Coach and a Miracle: Life Lessons from a Man Who Believed in an Autistic Boy. Jim brings a rare blend of coaching discipline, lived experience, and platform wisdom to ...

How to MasterPodcast Guesting to Promote Your Book and Brand - BM510 28.01.2026 29min

Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically. In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly sabotages it. My guest is Noemi Beres, co-owner of Podcast Connections, one of the most respected podcast booking agencies in the industry. She shares what hosts look for, what turns them off instantly, and how authors can use podcast guesting to build real authority,...