Let's Make This More Interesting

The magic of Aardman (with Magda Osinska) 19.05.2026 54min

In this episode of Let’s Make This More Interesting from eatbigfish, Adam explores what it takes to be more interesting in a very different medium: stop frame animation. Madga Osinska, today’s guest, is a director of short films and commercials for the world-famous Aardman Animations, besides her own projects, and a winner of jury prizes throughout Europe for her work. Adam and Magda unpack what it takes to really deliver Aardman’s four principles – comedy, story, character and craft – alongside the value of constraints in forcing you to find better ways to tell your story. And what it really means to explore the human condition in plasticine.The conversation explores:The combination of heartwarming and heartbreaking in creating audience engagement How to give a character depth – and why flaws matterThe real value of details and easter eggsVisual storytelling – using colour and shape to tell the story in parallel to the words…And why you should be very, very careful never to win an Oscar __Let's Make This More Interesting is a podcast from eatbigfish: the strategic consultancy that helps ambitious Challengers to grow.Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/  Thanks to our editor Ruth and our producer Rachael. Hosted on Acast. See acast.com/privacy for more information.  Hosted on Acast. See acast.com/privacy for more information.

Creating Epic Stories of High Fantasy (with Dungeon Master Jeffrey Robb) 05.05.2026 57min

What does it take to be interesting enough for people to brave the New York City subway to come and join you on a cold, wet, Tuesday night? Every Tuesday night?  For two years? In this episode, Adam Morgan is joined by Jeffrey Robb, professional Dungeon Master, actor, and educator, who runs paid games of Dungeons and Dragons up to eleven times a week across the five boroughs of New York. And what starts as a masterclass in epic, layered storytelling turns into something rather different. Because as Jeffrey explains, a great dungeon master isn't in fact there to tell an epic story; they're there to make it possible for a disparate group of people –– with different motivations, different expectations, different levels of commitment –– to create an epic story for themselves. There's a lot here for anyone trying to hold a room. Jeffrey and Adam explore:The importance of choices in storytelling experiences: why giving people agency over the narrative creates ownership (- and why the best choices always leave room for a secret third option)Why it’s key to see the experience as ‘carefully managed chaos’: how the most inventive moments come from building a system flexible enough to be surprised by its own playersWhere you do and don’t want surprise , and why it has to work in two very different ways hereThe lessons Jeffrey learned from superhero comics and Shakespearean drama that he brings to the experiences he curatesThe primacy of trust, and what a "Session Zero" can teach anyone who needs to unlock a group's imagination fast What it means for good drama asks a question of its audience Along the way, there's a squeaky goblin, why it’s unexpectedly dull to play a villain, and what increasing consumer expectations mean in D&D: why so many people now seem to want a burned village to avenge…–Let's Make This More Interesting is a podcast from eatbigfish: the strategic consultancy that helps ambitious Challengers to grow.Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/  Thanks to our editor Ruth and our producer Rachael. Hosted on Acast. See acast.com/privacy for more information.  Hosted on Acast. See acast.com/privacy for more information.

Disrupting beliefs and breaking inertia (with Lucinda Barlow) 21.04.2026 1t 10min

How engaging do you have to be, really, to break inertia? To disrupt beliefs? And what does that take in your communication and in your culture? In this episode of Let’s Make This More Interesting, Adam Morgan is joined by Lucinda Barlow, who leads International Marketing at Uber across more than 60 countries. Drawing on a remarkable body of evidence spanning 19 communications campaigns around the world, Lucinda shares the two approaches that created real impact and drove growth, and the ones that didn’t.  They discuss the cultural forces driving dull work: mechanistic thinking, an obsession with productivity, the quiet presence of fear as the “8th passenger” in the room: how, together, they create a system that rewards mediocrity.  And Lucinda shares how and why she champions a challenger mindset in her team, even in a large company like Uber, and what it means for the way they both push for and protect more interesting ideas from those forces of Dull. __Let's Make This More Interesting is a podcast from eatbigfish: the strategic consultancy that helps ambitious Challengers to grow.Follow Adam on Linkedin. Thanks to our editor Ruth and our producer Rachael. Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

The Power of Surprise - Part 2 (with Rory Sutherland) 07.04.2026 54min

In this second part of the conversation with Rory Sutherland, Vice Chairman of Ogilvy and behavioural science evangelist, we discuss why Rory feels we are thinking in entirely the wrong way about the payback for marketing, and the different way we need to go about finding those big, engaging ideas that will disproportionately impact the success of our business. We talk about the false gods of quantification, how to help our team get lucky, Japanese toilets, and – obviously – the right and wrong way to think about a £300,000 rubber duck. __ Let's Make This More Interesting is a podcast from eatbigfish: the strategic consultancy that helps ambitious Challengers to grow.Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/  Thanks to our editor Ruth and our producer Rachael. Hosted on Acast. See acast.com/privacy for more information.  Hosted on Acast. See acast.com/privacy for more information.

The Power of Surprise - Part 1 (with Rory Sutherland) 24.03.2026 49min

What is the value of surprise to us in becoming more interesting? And how does one of today's most stimulating thinkers stay so consistently surprising himself? In Part 1 of a two part conversation, Adam sits down with Rory Sutherland - Vice Chairman of Ogilvy, behavioural science evangelist, and endlessly fascinating reframer of what we thought we knew - to talk about why surprise matters. As he points out, sometimes the right thing to be is completely unsurprising: there will always be, after all "a market for "the drearily predictable." But if you're trying to change behaviour - to challenge, disrupt, or eat the big fish - then surprise becomes essential. Because the brain isn't built to notice what it expects. It's built to notice what breaks the pattern. In this first half of the conversation, Rory explores: What is ‘Just the right amount of weird’?Why it is that we give disproportionate attention to what find surprisingHow all human perception is context-dependent, and why recontexting is so powerfulWhy the healthiest creative human activity is to try on as many frames as we canWhat it means to bring a Game Theorist’s mindset to everything we do - even the way we take holidays. And why, in fact, surprise might be the most cost-efficient way to earn attention there is. __ Let's Make This More Interesting is a podcast from eatbigfish: the strategic consultancy that helps ambitious Challengers to grow.Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/  Thanks to our editor Ruth and our producer Rachael. Hosted on Acast. See acast.com/privacy for more information.  Hosted on Acast. See acast.com/privacy for more information.

How to start the Google Creative Lab (with Andy Berndt) 10.03.2026 1t 18min

What does it take to make iconic work with iconic founders – when nobody out there cares about you or your product? And why might having ADHD be a gift in helping you think about how to overcome that? In our Season 3 opener, Adam Morgan sits down with Andy Berndt, former agency leader and the founding force behind Google’s Creative Lab. Andy has worked alongside some of the most uncompromising figures in modern business — from Steve Jobs, Phil Knight and Michael Jordan to Larry Page, Sergey Brin and Sundar Pichai — and has been at the heart of some of the most celebrated and impactful creative work coming out of America in the last 30 years. As account director, copywriter and client. A unique perspective. Andy reflects on: Why “nobody out there cares” can – and perhaps should – be the beginning of any great creative work. The particular talent that Steve Jobs and Phil Knight brought to assessing the work they were presented withHow humour in the room is often the doorway to the breakthrough ideaWhether clients get the creative work they deserve  And how Google’s Creative Lab grew from small stickers to Super Bowl spotsAlong the way, he explains how his ADHD became a creative advantage, why briefs are sometimes best answered with a poster instead of a presentation, and how “kids with crayons” built some of the most celebrated work of the digital era, including the now-famous “Parisian Love” film.__Let's Make This More Interesting is a podcast from eatbigfish: the strategic consultancy that helps ambitious Challengers to grow.Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Thanks to our editor Ruth and our producer Rachael. Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Putting the joy back into work (with Bruce Daisley) 12.05.2025 1t

If work takes up so much of our lives, and so much of work’s output is down to discretionary effort, how do we make work more engaging - as leaders of teams, and as workers ourselves?  Bruce Daisley has become a world expert on it. Previously the MD of YouTube in the UK, Bruce was the European Head of Twitter when he started exploring the meaning and future of work in a podcast, Eat Sleep Work Repeat. His first book, The Joy of Work, was a Sunday Times number one business bestseller and an FT Book of the Month. He is also the host of the hugely successful podcast ‘Eat Sleep Work Repeat’.  In this episode Adam and Bruce first discuss how to get rid of the things that suck the joy out of work, and then how to create a positive buzz in our engagement, as an individual and as a team.  They talk about: What the really big disruption in work has been (and it’s not wfh) The essential foundations for making any impact whatsoever on engagement in a culture The two key indicators of real engagement at work Why idle time is so important  The real enemy of productivity in an organisation The power of Positive Affect The surprising importance of laughter  And why, when so much is known about how to drive up engagement at work, so little of that knowledge makes it into the leadership meetings of big organisations.  Listen to Eat Sleep Work Repeat:Apple: https://podcasts.apple.com/gb/podcast/eat-sleep-work-repeat/id1190000968Spotify: https://open.spotify.com/show/5KUW5Lu36O4nnfIFqIIUh4Bruce's books:The Joy of Work: 30 Ways to Fix Your Work Culture and Fall in Love with Your JobFortitude: The Myth of Resilience, and the Secrets of Inner Strength__Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.  Hosted on Acast. See acast.com/privacy for more information.

Leading the world towards hope (with Gail Gallie) 05.05.2025 56min

We’re at an inflection point in how we engage people about the UN’s Sustainable Development Goals, Gail Gallie believes: we now need a completely new model – ‘The gloves are off’. Gail left a successful career in advertising and at the BBC to help set up Project Everyone with campaigner and film director Richard Curtis – their aim: to communicate the UN’s Sustainable Development Goals to everyone in the world in one week. 10 years later, she remains a relentless campaigner and innovator around communicating the SDGs, including the podcast she hosts with Loyiso Madinga, ‘An Idiot’s Guide to Saving The World’. In this week's episode, Gail and Adam discuss:How the combination of a big ambition and a fierce time constraint drove breakthrough solutions for Project EveryoneThe new context: how the whole world has changed, and we need to move on from the old model nowWhat this new model of impact campaigning should look like The role of surprise here, and how to get the most value from itWhy the creative campaigning community now has to go for brokeWhat it means to engage people in the conversation where they care when it comes to the SDGs, and in language they can relate to And, in Richard Curtis’ words ‘What is the sound of hope we can make against the noise of despair?’__Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.

Interesting at the speed of culture (with Nick Tran) 21.04.2025 53min

Is TikTok the most interesting platform in the world? What’s at the heart of its success – and what does it mean to be more interesting in a post TikTok world, when the audience on TikTok is “10x bigger every day than the Super Bowl”? In this week’s episode, Adam meets Nick Tran, former Global Head of Marketing at TikTok and advisor to a new generation of Challengers, including tech company Nothing. Nick brings his experience as a marketer, advisor and investor to discuss: How TikTok has changed the playing field for a new generation of brandsHow he led ‘Project Cheetah’ to reduce TikTok’s campaign development cycle from 10 weeks to a few days.The creativity that financial and time constraints force you to developWhy he always looks for win-win-win partnerships Learning how to create a ’must-see’ piece of creative workWhy he believes in moving creative in-house to speed up socialThe need for a balanced diet of marketing measurement beyond KPIs and ROI __Connect with Nick on Linkedin: https://www.linkedin.com/in/nicholastran/Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.

Creating character at Dishoom (with Sara Stark) 14.04.2025 57min

For 10 years Sara Stark was part of the team helping the founders of Dishoom build their restaurant brand and business – a brand that is as rich, engaging and layered as so many other restaurants are superficial and glib.It’s a conversation about stories, and curiosity, and inventiveness, and layering, and pushing the idea. About a continual commitment to exploring and digging and experimenting and keeping things fresh. About thinking about what it means to be different, genuinely different and engaging, in a way that seems entirely unlike the rest of the business.If you are remotely interested in brand building, experience or culture the Dishoom story is an inspiration.Connect with Sara on Linkedin https://www.linkedin.com/in/sara-stark-creative-marketing/Explore the layers of the Dishoom story at https://www.dishoom.com/__Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.

The question is more important than the answer (with Warren Berger) 07.04.2025 54min

Warren Berger began exploring how to ask better questions through a journalistic interest in innovation. He’s come to believe the importance of questions is much broader than that, and has come on to champion the development of better questioning skills in everything from education to our personal relationships.He has written widely on the topic, including ‘A More Beautiful Question: The power of inquiry to spark breakthrough ideas’.In a discussion of some of his central findings and ideas we talk about:Why the question can be more important than the answerWhat makes a question dull or interestingHow a good question shifts thingsThe power of ‘Questionstorming’How a good question ‘attracts’ answersHis three part model to asking better questionsWhy businesses should think about having Mission Questions, rather than Mission StatementsAnd the power for all of us in having three big questions that guide our lives.Find out about Warren's books on his website: https://warrenberger.com/warren-bergers-books/__Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.

How to tell a big story in just 90 seconds (with Louisa Preston and Luisa Baldini) 31.03.2025 58min

How do you engage an audience in something that really matters in just 90 seconds? Where do you start? How do you overcome the ‘curse’ of everything you know?  In this episode Adam talks with two former BBC reporters, Louisa Preston and Luisa Baldini, about how they become experts in being compelling in 90 seconds, in careers where they covered everything from the 7/7 bombings and the Amanda Knox trials to interviewing Richard Gere on the red carpet. They now have their own business, Composure Media, that helps executives become brilliantly succinct themselves.  They discuss:Their model for engaging in 90 seconds: ‘Hook, Line, and Sinker’Why you should always start with your strongest ‘picture’Overcoming the curse of expertiseThe importance of the story that only you knowHow to manage a confidence crisisWhat to do when your Hollywood star goes rogue on live TVAnd we close by discussing a big part of their work today: helping female executives develop a more confident elevator pitch and presence.Find out about Louisa and Luisa's work here: https://www.composure.media/___________Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.

The five components of interesting (with Jeffre Jackson and Dave Nottoli) 25.03.2025 1t 8min

This week Adam talks to renowned planners David Nottoli and Jeffre Jackson about their research into ‘interestingness’ in advertising.Drawing from their experience David and Jeffre share their definition of the five key components of interesting:How incongruity reinforces memoryWhy Don Draper might be wrong about emotionsThe significance of fish sticksWhy authenticity isn’t just a buzzwordWhy the details really matter, even if 99% of people don’t notice themWe also learn why we should avoid chasing empty spectacle in the battle for attention, why Nike’s legendary work with athletes can’t be replicated by just any sports brand, what the classic Cadbury’s Gorilla ad teaches us about mystery, and the risk of being sucked into the ‘boreplex’.Watch Jeffre’s 2006 video on Interestingness: how interesting ads work differently, and what value Interestingness delivers for marketers.Nike x Charles Barkley “I am not a role model”Nike x Tiger Woods "I Am Tiger Woods"___________Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.

Does our attention define us? (with Faris Yakob) 18.03.2025 57min

Faris Yakob believes that attention is not merely the first step to engagement with something, but a fundamental shaper of who we are: if ‘we are what we eat’, then what we pay attention to comes to define us.  The author of ‘Paid Attention’ and co-founder of Genius Steals, he and his wife Rosie have spent the last ten years as modern nomads, consulting, speaking and writing. In this episode Adam and Faris discuss:How Faris’ diverse career and nomadic life has been ‘a quest for interesting’Why attention is part of the substance of our existenceWhy it is impossible to buy attention today ……And yet everyone is still competing for our attention all the timeStrategies for earning attention in a saturated media ageWhy the ‘most interestingness’ comes in the connection of domains that are not obviously connectedFollow Faris on Linkedin: https://www.linkedin.com/in/farisyakob/Subscribe to Faris and Rosie's substack 'Strands of Genius': https://geniussteals.substack.com/Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/  Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.  Hosted on Acast. See acast.com/privacy for more information.

A healthy dose of horror (with Mathias Clasen) 11.03.2025 41min

That’s enough about humour and the lighter side of interesting.  It’s time to step into the dark.    This week Adam meets researcher Mathias Clasen, co-founder of the ‘Recreational Fear Lab’ and author of Why Horror Seduces and A Very Nervous Person's Guide to Horror Movies, to talk about what he’s learned from haunted houses and horror movies, and how to find the ‘sweet spot’ of scary.  Adam and Mathias discuss:  The definition of ‘recreational fear’, and why it’s not just for horror film fans  The evidence that shows why fear is good for us. Why children need more ‘risky play’ for their development than we are giving them, and the surprising results of Mathias’ research into fear on our immune systems  The physiological and cognitive relationship between fear and enjoyment  Why we should all make friends with Mr Piggy _Read Mathias's books:Why Horror Seduces A Very Nervous Person's Guide to Horror MoviesWatch Mathias's TedX talk: Lessons from a terrified horror researcherConnect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/  Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.    Hosted on Acast. See acast.com/privacy for more information.

Stand up and make me laugh (with Chris Head) 04.03.2025 40min

Last week’s episode made the business case for humour - but how do we start to find our funny? This week Adam Morgan meets standup comedy writing and speaking coach Chris Head for a comedy masterclass.  Chris shares practical experience and techniques he uses when working with comedians, how he helped stand-up Stepfania Licari push her personal stories for the biggest payoff and coached Richard Lindesay to become a headliner (and TikTok star), all while punching up Adam’s jokes along the way,  They discuss: The power of comedy to help engage people with serious and challenging subjects Simple techniques to build humour and surprise into anything from a story to an internal announcement  The importance of making an immediate connection with the audience to break the tension  The craft involved to go from a joke-shaped thought into a bigger, funnier routine The power of misdirection (but not the magic kind)  _____  Contact Chris (or sign up to a course): https://www.chrishead.com/   Chris’s books: Creating Comedy Narratives for Stage and Screen  A Director's Guide to the Art of Stand-up The Complete Comedy Script Toolkit  _____  Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/  Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.  Hosted on Acast. See acast.com/privacy for more information.

The commercial case for humour (with Bridget Angear) 25.02.2025 45min

Is our business leaving money on the table by being too serious? In this episode, Adam speaks to Bridget Angear, legendary strategic planner and co-founder of Craig + Bridget, about her recent research “The Business Case for Humour in Advertising”.  Adam and Bridget explore the evidence for the business effects of humour as revealed in the IPA database, and the different values that different types of humour can have for us if we’re looking to be more engaging.  They look at why marketing and communications might be less entertaining now than it used to be, and they consider why agencies and clients seriously need to have a bit more fun.  Because, despite the business case for humour, have we all become just too scared to be funny?  -- Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/  Watch Bridget deliver “The Business Case for Humour in Advertising” here: http://youtube.com/watch?v=r91B08Xebtg Bridget's books -The insiders' guide to advertising: How the business of advertising really worksCreative problem solving.: A useful little strategy book by craig+bridgetRevolt: A movement owner's manual--Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.  Hosted on Acast. See acast.com/privacy for more information.

Break that routine (with Simon Peacock) 18.02.2025 42min

This week Adam meets award-winning improviser and director of the iconic Assassin’s Creed video games Simon Peacock to explore how the element of surprise makes his work and life more interesting.  Beginning with Simon’s early success as a professional improviser in Montreal, they discuss the 10 commandments of good improvisation, why routine and repetition ruin a performance, and what happens when you apply improv principles to your own wedding.  In the second half, Simon shares what it takes to give a more interesting audition, his experience as a director in the world of video games, and why audiences crave surprise. We find out what preparation it takes to direct 2,000 lines of dialogue in one day, why it’s always a good idea to deliver a unique take in an audition (even if it doesn’t land you the job), and the terrible fate of a canvas sack called Bob.  __  Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth and our producers at Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.

Why you need a third Spider Drop (with Heather McGill) 11.02.2025 1t 10min

In this episode Adam talks to Heather McGill, Head of Spectator Experience at London 2012 and previously Tour Manager for the Spice Girls, about how to create more interesting shared experiences.  Heather shares lessons about how to create more engaging spectator experiences for live tours and ‘global mega events’ such as the Olympics and Paralympics, large industry expos like Dubai 2020, and her current project, the Harry Potter Forbidden Forest, which has sold over a million tickets.   In a wide-ranging conversation that spans her career Heather reveals insights on:  The real competition when you are designing experiences How to structure the development of an experience The importance of the lull, as well as the high What exponentially changing audience expectations really means for being more interesting in experience today Sir Jonny Ive’s one piece of advice on designing the London 2012 experience The three ways to tackle a problem in the experience The value of creating common ownership How constraints make the experience better How to build wonder  …Oh, and why the third spider drop makes all the difference. ___Find out more about Heather’s work: https://www.unifyexp.com/ The Harry Potter Forbidden Forest Exerience: https://hpforbiddenforestexperience.com/  Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/  Follow eatbigfish on Linkedin and Instagram  Hosted on Acast. See acast.com/privacy for more information.

When Kerosene met Dull (with Peter Field) 11.02.2025 40min

A year into the project, what have we learnt about the real price of being dull? Adam opens Season 2 with one of the core collaborators on The Extraordinary Cost of Dull, marketing effectiveness expert Peter Field.   Peter and Adam share how the Extraordinary Cost of Dull has grown from an idea that kickstarted our last season to a 3-year research project with multiple contributors. One that has been sparking a vital conversation within the marketing and communications community over the last year.  Starting with their reflections on the response to the project so far, they discuss new developments including:  Data from the DMA that reveals what dull is costing us not just in TV, but through the whole funnel Upcoming work from Dr Karen Nelson-Field, another core collaborator, on the real cost of choosing lower attention media platforms and channels Peter’s latest findings on the business effects of dull, and its impact on brand trust The development of the practical strategic tools to help marketers avoid dull from the start  They finish with a look at their ambitions for The Extraordinary Cost of Dull in the year head.  ____ The Extraordinary Cost of Dull Project is open to contributors. Do you have a data set to share with the project? Get in touch at hello@eatbigfish.com  Follow the project: https://www.eatbigfish.com/the-cost-of-dull Follow Peter's work here: https://www.linkedin.com/in/peter-field-20110120/ Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram  Hosted on Acast. See acast.com/privacy for more information.