The Edge Of Influence

Osad

• Creating an Agency Blueprint & Future of Social 13.07.2026 27min

  In this episode of The Edge of Influence, host Iman Issa, Co-Founder and Managing Partner of North Seventy Five is joined by Mike Khouri, CEO of tactical, to talk about the future of social and Tactical's newly launched report, Build Your World. Mike explains why he stripped the agency back from 17 services to three, and how a deep dive into Hollywood's creative systems led to a new methodology built around "effective entertainment" - the idea that social platforms aren't really social ...
• Women, Power & Ownership 06.07.2026 28min

  In this episode of The Edge of Influence, host Iman Issa, Co-Founder and Managing Partner of North Seventy Five is joined by Elisabeth Anne, Regional Managing Director of Imagination and Sally Henderson, Founder, High-stakes leadership mentor & Author of "The How of High Performance", for an honest conversation about women and leadership. Together they explore how the regional conversation has shifted from representation to genuine influence, who controls budgets, shapes strategy, a...
• AI & the Independent Playbook 30.06.2026 25min

  In this episode of The Edge of Influence, host Iman Issa, Co-Founder & Managing Partner of North Seventy-Five, is joined by Richard Bonner-Davis, Co-Founder & CEO Gabriel Worldwid and Arne Mosselman, Founder, CEO & Gen AI Strategist @ Ainigma, an AI transformation consultancy in Amsterdam. Together they unpack what AI really means for agencies, talent and leaders, and make the case for moving past a fear-based, cost-cutting mindset, toward AI as an investment in the future b...
• Client Relationships, Trust & How Work Really Gets Done in MENA 22.06.2026 34min

  In this week's episode of The Edge of Influence, host Iman Issa, Co-Founder & Managing Partner of North Seventy Five, is joined by Roy Aftimos, CEO of C2 Communications, and David Fox, Senior Advisor and former CEO of Ogilvy in the region, to explore how work really gets done in MENA - through trust, deep client relationships and great craft. The conversation moves from navigating procurement and aligning on shared objectives, to shifting the conversation from "hours and deliverable...
• From Fragmented to Formed: Building the Independent Alliance 22.06.2026 32min

  The Edge of Influence is a new podcast from the Alliance of Independent Agencies (MENA) and North Seventy Five, bringing together different voices and perspectives to surface the real challenges and opportunities facing the region's agency industry and to advocate for positive change and real dialogue. In this first episode, host Iman Issa, Co-Founder & Managing Partner of North Seventy Five, is joined by Clive Michon, Founder Director at Alliance of Independent Agencies and Nick Walsh, C...