Off the Record Ecommerce

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  What Apps We Actually Use to Run Dozens of Shopify Stores 24.07.2026 45min

  "What apps should I use on my Shopify store?" is a question we hear all the time. Leighton and Patrick break down how to decide between a Shopify app and custom development, the trade-offs of each, and the apps they install on almost every store, from reviews and subscriptions to CRO, SEO, and indexing. Links Mentioned Shopify Search & Discovery: https://apps.shopify.com/search-and-discovery Judge.me Product Reviews: https://apps.shopify.com/judgeme Microsoft Clarity: https://apps.shopify.com/microsoft-clarity Matrixify: https://apps.shopify.com/excel-export-import Ilana's JSON-LD for SEO: https://apps.shopify.com/json-ld-for-seo Frequently Bought Together (CBB): https://apps.shopify.com/frequently-bought-together Rebuy Personalization Engine: https://apps.shopify.com/rebuy Awtomic Subscriptions: https://apps.shopify.com/awtomic InstaIndex: IndexNow for Bing: https://apps.shopify.com/instaindex AI image alt text app: [URL TO BE ADDED] Chapters 0:00 Intro 1:46 App vs Custom Question 3:02 The Three App Categories 5:57 Must-Have Review Apps 10:03 App vs Custom Trade-offs 16:33 Theme Updates & Maintenance 18:36 Reviews & Subscription Apps 21:22 Should You Build Your Own? 23:09 Microsoft Clarity Deep Dive 30:31 Matrixify & JSON-LD SEO 31:52 Bought Together & Rebuy 36:21 Apps That Hijack Collections 38:46 SEO Apps & Bing IndexNow 44:00 AI Alt Text & Sitemaps 45:25 Wrapping Up Book a Call Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast Work with Us Work with Patrick (SEO and Google Ads): https://patrickriceco.com/ Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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  Shopify Migration Without Killing Your Traffic & ROAS (Free Checklist) 24.07.2026 47min

  Migrating your store to Shopify can tank your organic traffic if you're not careful. In this episode, Leighton Taylor and Patrick Rice walk through the exact pre- and post-launch checklist that protects your SEO, ad tracking, and conversion rate when making the switch. Links Mentioned Microsoft Clarity (free heatmaps & session recordings): https://clarity.microsoft.com LambdaTest (cross-browser & device testing): https://www.lambdatest.com Screaming Frog SEO Spider: https://www.screamingfrog.co.uk/seo-spider/ Matrixify (Shopify data import/export): https://apps.shopify.com/excelify SEMrush: https://www.semrush.com Patrick's Post-Launch SEO & Ads Checklist: https://docs.google.com/spreadsheets/d/1yVGNMzXcDhBkHCDsX05dqO7tmEqd8XHPT6fP3ecx-b4/edit?usp=sharing Chapters 0:00 Intro 2:48 Why Merchants Move to Shopify 3:41 Shopify's Analytics & AI Advantages 6:09 How Migrations Go Wrong: SEO 8:02 Pre-Launch SEO Checklist 10:06 Ad Tracking & Conversion Setup 12:35 Using Microsoft Clarity 13:54 Redesign & Modernize Your UX 14:51 Dev Mistakes to Avoid 16:51 Keep Your Content During Migration 18:07 Testing Checkout & Fulfillment 19:53 Cross-Device & Browser Testing 24:31 The Three Migration Phases 25:49 Pre-Launch Design & UX Planning 27:58 Pre-Launch SEO Crawl 30:21 Blog on a Subdomain: SEO Impact 32:49 Post-Launch Day-One Checklist 37:23 Protecting Your Google Merchant Center Data 39:08 Monitoring Revenue After Launch 41:40 Importing Products & Customer Data 44:29 Wrapping Up & How to Get Help Book a Call Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast Work With Us Work with Patrick (SEO and Google Ads): https://patrickriceco.com/ Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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  How Shopify SEO Actually Works in 2026: What to Skip, What to Double Down On 24.07.2026 37min

  How do you actually do SEO for a Shopify store in 2026? Patrick Rice and Leighton Taylor break down when SEO is worth the investment, how to size up your competition, what legitimate link building looks like today, and how to get your products recommended by AI tools like ChatGPT and Google's AI Overviews. Links Mentioned Ilana's JSON-LD for SEO (Shopify app): https://apps.shopify.com/json-ld-for-seo Shopify's GEO Playbook: https://www.shopify.com/enterprise/blog/generative-engine-optimization Koray Tuğberk Gübür (Topical Authority / Holistic SEO): https://www.holisticseo.digital Kurt Elster — The Unofficial Shopify Podcast: https://unofficialshopifypodcast.com SEMrush: https://www.semrush.com Ahrefs: https://ahrefs.com Moz Domain Authority: https://moz.com/domain-authority Craig Lawson — ClickReady Marketing: https://www.clickready.com Patrick Rice's YouTube channel: https://www.youtube.com/@patrickriceco Chapters 0:00 Intro 0:20 Does your store even need SEO? 2:34 Niching down: coffee & graphic tee example 6:08 Keyword & competitor research (SEMrush, Ahrefs, Moz) 10:09 Link building in 2026: what still works 12:53 Affiliate programs & who to pitch for links 17:23 AI search & getting recommended by ChatGPT 21:11 Topical authority & GEO 24:31 Schema & structured data 27:07 Setting realistic SEO timelines 29:22 SEO wins & disasters 32:55 How Patrick got into SEO 35:43 How to work with Patrick 36:47 Wrapping Up Book a Call Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast Work With Us Work with Patrick (SEO and Google Ads): https://patrickriceco.com/ Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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  Product Pages That Actually Convert (CRO + SEO) 24.07.2026 46min

  Your product page is the most important page on your store, so in this episode we break down how to optimize it for both conversion rate and SEO. We cover product imagery, reviews and social proof, cross-sells and bundles, unique product content, structured data, and page speed for Shopify stores. Links Mentioned Judge.me (reviews): https://judge.me Stamped (reviews): https://stamped.io Okendo (reviews): https://www.okendo.io Trustpilot: https://www.trustpilot.com Frequently Bought Together (Shopify app): https://apps.shopify.com/frequently-bought-together Ilana's JSON-LD for SEO (Shopify app): https://apps.shopify.com/json-ld-for-seo WebPageTest: https://www.webpagetest.org Google PageSpeed Insights: https://pagespeed.web.dev Google Search Console: https://search.google.com/search-console Google Merchant Center: https://merchants.google.com Schema.org: https://schema.org Chapters 0:00 Intro 0:35 Why Product Pages Matter 2:34 Product Imagery 8:15 Reviews & Social Proof 9:48 The Fear of Bad Reviews 14:40 Upsells, Subscriptions & AOV 18:16 Cross-Sells, Bundles & Free Shipping 23:35 Pricing & Competition 25:55 Unique Product Content 30:08 Specs, FAQs & Part Numbers 34:21 Schema & Structured Data 37:47 Page Speed: How Much Matters 39:24 Page Speed Hacks to Avoid 41:14 Core Web Vitals & Tools 44:44 Theme Updates & OS 2.0 45:32 Wrapping Up Book a Call Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast Work With Us Work with Patrick (SEO and Google Ads): https://patrickriceco.com/ Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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  Shopify Collection Pages: The SEO & CRO Playbook 24.07.2026 35min

  Collection pages are the SEO and CRO workhorse of any Shopify store. They rank for the most commercial keywords, and they're where most shoppers decide whether to keep browsing or bounce. In this episode, Leighton and Patrick break down how to balance content for search engines with an optimal user experience, plus the specific Shopify defaults to turn off and the subcategory strategy that wins both rankings and conversions. LINKS MENTIONED: 🔗 REI (collection page example): https://www.rei.com 🔗 Crutchfield (product title formatting example): https://www.crutchfield.com 🔗 Link Stacks (Shopify internal linking app): https://seolinkstacks.com WATCH NEXT: 🔗 Product Page Optimization: https://youtu.be/1kgV035Y_TY  CHAPTERS: 0:00 Intro 1:07 Why Collection Pages Matter for SEO 1:21 The SEO vs CRO Tension 2:34 Where Collection Pages Fit in the Buyer Journey 3:47 Hybrid Page Structure: H1, Content, Products, FAQs 5:35 Collection Pages in the Age of AI / GEO 7:38 Demonstrating Breadth With Subcategories (REI Example) 10:36 Filters vs Subcategories: SEO Implications 13:15 Breaking Up Long Product Titles (Crutchfield Example) 16:46 Product Card Attributes That Help SEO and CRO 18:22 Turning Off Quick View on Most Themes 21:43 Pagination vs Infinite Scroll vs Click-to-Load 24:25 Canonical Tags on Paginated Pages 28:41 SEO Basics: Title Tags, H1s, and Entities 30:34 Internal Linking and the Link Stacks App 31:44 Recap and Quick Wins BOOK A CALL: 🗓️ Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call 🗓️ Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=youtube WORK WITH US: 🔥 Work with Patrick (SEO and Google Ads): https://patrickriceco.com/ 🔥 Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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  Trailer: Off the Record Ecommerce Podcast coming soon 14.05.2026