The Ad Podcast

Osad

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  Cannes 2026: How to Use B2B Podcasting for Executive Business Development | Dan Lescarbeau & Dylan Conroy, Iris North America 27.07.2026 16min

  Outbound sales models relying on cold email and automated LinkedIn outreach are rapidly collapsing as C-suite decision-makers filter out generic digital noise.In this collaborative episode recorded live on The Optimist Brief with host Dan Lescarbeau (VP of Marketing at Iris North America), guest Dylan Conroy, host of The Ad Podcast, breaks down how establishing an executive media platform turns cold sales friction into an asymmetric business development engine. Conroy outlines how growth strategists and independent agencies leverage human-in-the-loop generative AI to automate background administration, prototype visual pitch assets in minutes, and achieve the execution scale of legacy holding company networks. Key tactical themes covered:Replacing transactional sales pitches with a value-first media model that grants direct access to enterprise prospects. Utilizing generative AI image and text tools to prototype client creative concepts in real time during preliminary pitch calls. Automating routine inbox and administrative workflows to maximize executive bandwidth for in-person relationship building. Leveling the playing field for boutique agencies competing against global holding networks through AI-enhanced operational efficiency. Structuring international event presence to convert passive conference attendance into a disciplined client acquisition pipeline. Connect & Scale Your Performance:Follow Guest Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/Explore Strike Social: https://strikesocial.com/guaranteed-performance-marketing/Follow Host Dan Lescarbeau on LinkedIn: https://www.linkedin.com/in/danlescarbeau/Explore Iris Worldwide: https://www.iris-worldwide.com/
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  Cannes 2026: Why Brand Advertising is Shifting to the Open App Internet | Stephen Upstone, LoopMe, CEO & Founder 27.07.2026 13min

  As open web publisher traffic drops due to changing search engine behaviors, enterprise brand advertisers face declining reach and measurement challenges.Stephen Upstone, CEO & Founder of LoopMe, breaks down how the company leverages artificial intelligence and a network of 30,000 mobile SDK integrations to bring brand advertising into mobile apps and Connected TV.Key tactical themes covered:- Reallocating media budgets from web environments to the resilient "open app internet".- Moving brand campaign metrics from top-of-funnel reach to trackable mid-funnel intent.- Deploying internal agentic AI to increase developer code output by 5x–6x.- Building supply-side seller agents to enable automated machine-to-machine media transactions.- Reallocating talent resources to support a 5-year strategic technology vision.Stephen Upstone is the CEO & Founder of LoopMe, an adtech platform optimizing brand advertising performance across mobile apps and Connected TV using AI.Connect to us or our guestFollow Stephen Upstone on LinkedIn: https://www.linkedin.com/in/stephenupstone/Explore LoopMe: https://loopme.ai/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-performance-marketing/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: Translating Complex Personas into AI-Driven Targeting | Dharmesh Patel, OnAudience , Global Curation Strategy Lead 22.07.2026 10min

  Enterprise brand campaigns frequently struggle with inefficient audience targeting and poor match rates when relying on static data segments. Dharmesh Patel, Global Curation Strategy Lead at OnAudience, breaks down how multi-source identity graphs and supply-side curation are transforming programmatic media buying across the open web.Key tactical themes covered:Connecting 12 data sources within an ID graph to evaluate recency and frequency signals.Activating audience data at the SSP layer to optimize match rates and campaign KPIs.Using AI query agents to translate 25-page strategy documents into targetable ad segments.Preparing adtech architecture for automated bot-to-bot (MCP to MCP) system interactions.Embedding audience data early in creative planning to bridge the gap between creative and media execution.Dharmesh Patel is the Global Curation Strategy Lead at OnAudience (Cloud Technologies), overseeing global curation models, taxonomy strategy, and programmatic data partnerships.Connect with our guest:Follow Dharmesh Patel on LinkedIn: https://www.linkedin.com/in/darthmesh/Explore OnAudience : https://www.onaudience.com/Simplify Paid Media Process with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: Re-Engineering B2B Campaign Strategy | Spencer Burke, Braze, SVP of Growth 22.07.2026 10min

  Enterprise marketing and lifecycle engineering teams often run into campaign execution bottlenecks and privacy constraints when attempting to scale multi-channel customer journeys.Spencer Burke, Senior Vice President of Growth at Braze, breaks down how to embed agentic AI and customizable Large Language Models into automated lifecycle platforms.Key tactical themes covered:Transitioning from static recommendation blocks to real-time, LLM-generated product synthesis.Using in-product AI assistants (Operator) to process complex customer journey configurations.Preserving corporate privacy standards through flexible "Bring Your Own LLM" cloud integrations.Designing interactive B2B event marketing campaigns that generate crowdsourced content streams.Spencer Burke is the Senior Vice President of Growth at Braze, overseeing global commercial expansion, enterprise go-to-market strategies, and lifecycle technology integrations.Connect with our guest:Follow Spencer Burke on LinkedIn: https://www.linkedin.com/in/spencertburke/Explore Braze: https://www.braze.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: The Rise of Indie Agencies vs Holding Companies | Christoph Berg, MINT Square, CEO 22.07.2026 10min

  Mid-sized and independent agencies frequently face high operational barriers when attempting to access tier-one programmatic media buying infrastructure.Christoph Berg, CEO and Founder of MINT Square, breaks down how programmatic DSP reseller models provide independent agencies with low-barrier access to enterprise platforms such as The Trade Desk, Adform, and Active Agent.Key topics covered include:Bypassing enterprise spend minimums to access top-tier Demand-Side Platforms.Evaluating why client budgets are shifting from major holding networks to agile indie agencies.Navigating European expansion and maintaining simple GDPR compliance across borders.Deploying agentic AI trading models to automate real-time media buying.Building custom adtech workflows using large language models without dedicated coding teams.Christoph Berg is the CEO and Founder of MINT Square GmbH, a programmatic infrastructure provider helping European independent agencies scale their media capabilities.Connect with Christoph:Follow Christoph Berg on LinkedIn: https://www.linkedin.com/in/christophberg/Explore MINT Square: https://mint-square.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: Building a Culture of Experimentation in the Age of AI | Courtney Lewis & Courtney Williams, The Variable, Chief Executive Officer, Chief Growth Officer and Partners 22.07.2026 9min

  Mid-market enterprises and growing brands frequently face severe market friction when trying to compete against category captains with massive advertising budgets.Courtney Lewis, CEO & Partner, and Courtney Williams, Chief Growth Officer & Partner at The Variable, break down how to identify, unlock, and scale hidden growth variables to drive outsized market impact.Key tactical themes covered:Uncovering hidden levers in consumer perception and media consumption for challenger brands.De-risking AI implementation by giving creative teams psychological permission to fail.Building sustainable talent pipelines through structured mentorship and internship architecture.Analyzing the competitive advantages of independent agencies over corporate holding company networks.Courtney Lewis is CEO & Partner and Courtney Williams is Chief Growth Officer & Partner at The Variable, an independent agency helping growth-focused underdog brands punch above their weight class.Connect with our guests:Follow Courtney Lewis on LinkedIn: https://www.linkedin.com/in/courtney-lewis-187b36114/Follow Courtney Williams on LinkedIn: https://www.linkedin.com/in/courtlyndelle/Visit The Variable: https://thevariable.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: The Future of Responsive Programmatic Creative | Fabrice Rousseau, Amazon, Director, Advertising Experiences 22.07.2026 11min

  Programmatic advertisers frequently face low engagement and conversion bottlenecks caused by static, generic display ad formats.Fabrice Rousseau, Director of Advertising Experiences at Amazon, breaks down the major update to Amazon’s Responsive E-commerce (REC) ad product and how generative AI is transforming display advertising across the open web.Key topics covered include:Automating creative asset generation—including full-bleed images, motion, and video—directly from product detail pages.Integrating Amazon's "Prompt" agentic shopping assistant into open web banner formats.Utilizing runtime Dynamic Creative Optimization (DCO) to personalize creative per publisher context and user intent.Driving downstream brand impact and a 27% conversion lift over traditional display units.How to set up component-based REC campaigns inside the Amazon DSP.Fabrice Rousseau is the Director of Advertising Experiences at Amazon Ads, leading product innovation, automated creative engineering, and agentic e-commerce applications.Connect with our guest:Follow Fabrice Rousseau on LinkedIn: https://www.linkedin.com/in/fabricerousseau/Explore Amazon Ads: https://advertising.amazon.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: Presentation Skills for Agency Executives, Closing the Pitch Execution Gap | Ben Levy, Sell It Great, Founder 22.07.2026 12min

  Many agency and corporate sales teams lose new business pitches despite having superior creative work because they lack the presentation skills to sell their ideas effectively. Ben Levy, CEO and Founder of "Sell It Great," breaks down how to build a structured presentation framework that closes the execution gap and improves pitch win rates.He shares practical insights on using low-stakes internal meetings as practice grounds, analyzing video recordings to fix body language ticks, and leveraging strategic silence to emphasize core messaging during client negotiations.Key tactical themes covered:Closing the gap between creative work quality and presentation delivery.Debunking the "natural presenter" myth to make public speaking a trainable team skill.Using internal agency prep sessions as safe practice spaces.Reviewing practice videos to catch and correct unconscious body language habits.Applying strategic silence to project confidence and give clients time to process key points.Ben Levy is the Founder and CEO of "Sell It Great," coaching executives, agency leaders, and sales teams on pitch mechanics and presentation skills.Connect with our guest:Follow Ben Levy on LinkedIn: https://www.linkedin.com/in/sellitgreat/Explore Sell It Great Frameworks: https://sellitgreat.com/Optimize Your Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  ⁠Emma Witkowski⁠ - Vice President of Media Solutions - ⁠WildBrain 20.07.2026 49min

  Emma Witkowski is a highly accomplished digital media executive, strategic investor, and the Vice President of Media Solutions at WildBrain, a global leader in kids and family entertainment. In her role, she drives advertising sales and monetization strategy across WildBrain's massive digital ecosystem—including YouTube, FAST channels, AVOD, and immersive gaming integrations on Roblox and Fortnite—for timeless properties like Teletubbies, Strawberry Shortcake, and Inspector Gadget.Key Career MilestonesThe Media Solutions Leader: Based in Los Angeles, Emma brings over two decades of heavy-hitting experience in digital strategy, investment planning, and advertising ecosystem engineering.
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  Cannes 2026: Validating Memes for Sales Growth | Josh Rosenberg, Day One Agency, CEO 20.07.2026 13min

  Many enterprise brand strategies face dropping engagement rates because they allocate budgets through disruptive paid networks that modern digital consumers systematically tune out.Josh Rosenberg, co-founder and CEO of Day One Agency, breaks down how to construct high-yield earned media strategies by balancing core storytelling with targeted community tracking.He shares his operational playbook for using internal data vaults to monitor internet trends, running short flash promotions to validate memes safely, and partnering with niche independent Substack curators to capture trusted audience authority.Key tactical themes covered:Transitioning expensive paid media spend into unfragmented organic sharing pipelines.Utilizing specialized data vaults to track long-term consumer communication patterns.Running short flash validation loops to de-risk full campaign budgets.Tracking how Gen Alpha media habits influence millennial family spending choices.Partnering with independent newsletter networks to increase long-term brand authority.Josh Rosenberg is the Co-Founder and CEO of Day One Agency, directing integrated public relations, earned creativity frameworks, and cross-channel marketing systems for dominant global enterprises.Connect with your guest:Follow Josh Rosenberg on LinkedIn: https://www.linkedin.com/in/jzrosenberg/Explore Day One Agency: https://d1a.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: Deconstructing Jargon in Financial Services Advertising | Adam Reeves & Julien Bissuel, 72andSunny, Chief Creative Officer and Chief Executive Officer 16.07.2026 10min

  Many corporate marketing groups experience poor campaign performance because they rely on fragmented regional agency silos that use confusing, jargon-heavy copy. Adam Reeves, Chief Creative Officer, and Julien Bissuel, Chief Executive Officer at 72andSunny Toronto, break down how to optimize asset development and increase brand relevance by deploying a borderless cross-office architecture.They share their operational playbook for combining multi-market production resources smoothly, deconstructing complex industry terms through candid human realism, and turning large-scale experiential real estate networks into high-yield engines for B2B new business acquisition.Key tactical themes covered:Transitioning regional campaign distribution into borderless network blueprints.Unifying cross-office production assets to execute seamless tech campaigns.Differentiating financial services brand messaging using radical simplicity.Embracing candid human conversations over complex corporate industry jargon.Preserving long-term client relationships through experiential B2B lead generation.Adam Reeves is the CCO and Julien Bissuel is the CEO at 72andSunny Toronto, directing multi-market content distribution and integrated account acquisition strategies.Connect with us and our :Follow Adam Reeves on LinkedIn: https://www.linkedin.com/in/adam-reeves-7238a2b4/Follow Julien Bissuel on LinkedIn: https://www.linkedin.com/in/julien-bissuel-b2b3822/Explore 72andSunny Solutions: https://www.72andsunny.com/Simplify paid socail Strike Social automation: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: The Strategy Behind High-Velocity Creator Partnerships | Juliana Cobb and Rich Santiago, 72andSunny, Chief Creative Officer and Chief Strategy Officer 16.07.2026 10min

  Many corporate marketing teams struggle to build real customer connection because they rely on transactional, feature-heavy product copy that fails to break through crowded digital channels. Juliana Cobb, Chief Creative Officer, and Rich Santiago, Chief Strategy Officer at 72andSunny New York, break down how to optimize asset development and increase brand relevance by embedding inclusive creative frameworks directly into active cultural spaces.They share their operational playbook for compressing creation timelines through close client collaboration, running authentic creator-led campaigns that bypass forced corporate scripts, and using athletic competitive models to reduce development workflow strain across regional offices.Key tactical themes covered:Transitioning product campaigns into integrated experiential platforms.Bringing clients directly into strategic rooms to shorten production cycles.Differentiating legacy properties inside highly saturated online spaces.Activating employee advocacy networks and creator talent using their natural tone.Utilizing athletic team models to manage operational project strain.Juliana Cobb is the CCO and Rich Santiago is the CSO at 72andSunny New York, directing multi-market creative distribution and brand relevance strategy for premier global enterprises.Connect with us and our guests:Follow Juliana Cobb on LinkedIn: https://www.linkedin.com/in/julianacobb/Follow Rich Santiago on LinkedIn: https://www.linkedin.com/in/rich-f-santiago/Explore 72andSunny: https://www.72andsunny.com/Streamline paid social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: Compressing Production Pipelines, Super Bowl Playbook | Chris Kay and Maria Galleriu, 72andSunny, International CEO and Chief Strategy Officer International 16.07.2026 10min

  Many enterprise brand strategies see declining campaign performance because they rely on massive, bureaucratic agency networks that fail to match the rapid speed of modern culture.Chris Kay, International CEO at 72andSunny, and Maria Galleriu, International CSO, break down how to optimize global campaign execution by moving away from legacy holding structures to deploy agile, bespoke creative networks.They share their operational playbook for compressing creation pipelines to finalize marquee sports media in under two weeks, navigating category saturation inside competitive retail aisles, and using the universal language of global sports and entertainment to scale messaging across geographic borders without high translation costs.Key tactical themes covered:Transitioning global campaign distribution into flexible bespoke network models.Bringing clients into the strategy room to compress creation cycles.Differentiating legacy brands inside crowded product verticals.Embracing cultural tension inside high-visibility media ad spaces.Leveraging international sports growth to reduce localized translation friction.Chris Kay is the International CEO at 72andSunny, and Maria Galleriu,Chief Strategy Officer International, is leading the global expansion initiatives and cross-office creative networks for dominant enterprise brands.Connect & us and 72andSunny:Follow Chris Kay on LinkedIn: https://www.linkedin.com/in/ckay1/Follow Maria Galleriu on LinkedIn: https://www.linkedin.com/in/maria-galleriu/Explore 72andSunny: 72andsunny.comSimplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: Expanding Multicultural Reach via Centralized Podcast Networks | Gary Coichy, Pod Digital Media, Founder 16.07.2026 14min

  Many corporate marketing groups struggle to meet their growth goals because they allocate diversity budgets through fragmented programmatic ad buys that fail to connect with target consumer markets. Gary Coichy, founder and CEO of Pod Digital Media, breaks down how to construct high-performance marketing engines by connecting corporate budgets directly with over 400 specialized multicultural publications.He shares his operational playbook for navigating the industry shift from basic audio streams to visual video podcast environments, using direct product demonstrations to increase click conversions, and setting up cost-effective sidecar campaigns around major cultural and sports events to maximize media efficiency.Key tactical themes covered:Structuring centralized networks to scale multi-publication diversity spends.Transitioning ad creative assets from passive background listens to visual home television spaces.Aligning custom creator guidelines with authentic host-read endorsements.Deploying direct product demonstrations within video feeds to improve conversion tracking.Designing affordable live event activations around major cultural windows. Gary Coichy is the founder and CEO of Pod Digital Media, leading advanced multi-market podcast networks and multicultural data positioning models for global enterprise brands.Connect & Scale Your Media Spends:Follow Gary Coichy on LinkedIn: https://www.linkedin.com/in/garycoichy/Explore Pod Digital Media: https://www.poddigitalmedia.com/Simplify Paid Social Strike Social: https://strikesocial.com/guaranteed-performance-marketing/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: Unifying Supply and Demand Architecture across Globalized Media Channels | Ian Maxwell, Converge Digital, Chief Executive Officer 14.07.2026 11min

  Many corporate marketing groups experience declining conversion tracking metrics because they rely on fragile browser identity tools that are increasingly blocked by privacy updates. Ian Maxwell, CEO at Converge Digital, breaks down how to construct neutral, infrastructure-level artificial intelligence frameworks to maintain tracking accuracy without depending on third-party cookies.He shares his operational playbook for evaluating inbound ad requests in real time, combining advanced real-world datasets like geolocation and point-of-sale actions, and leveraging human strategy context to optimize publisher yields.Key tactical themes covered:Building server-embedded machine learning models to maximize processing speeds.Aligning buy-side DSP targeting and seller channel inventory data protocols.Utilizing strategic human nuance to guide automated network suggestions.Processing ad queries agnostically to handle identity deprecation barriers.Integrating offline transaction metrics with online conversion loops.Ian Maxwell is the Chief Executive Officer at Converge Digital, directing cross-border programmatic ad infrastructure and un-siloed data integration networks.Connect with us:Follow Ian Maxwell on LinkedIn: https://www.linkedin.com/in/ian-maxwell-2553761a/Explore Converge Digital: https://www.converge-digital.com/Guaranteed Paid Media, Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: Optimizing Publisher Monetization and Eliminate Programmatic Ad Bloat | Robin de Wit, Refinery89 , Product Marketing Director 13.07.2026 11min

  Many independent web publishers experience steep profit margin declines because they rely on heavy programmatic setups that slow page load times and trigger user ad fatigue. Robin de Wit, Director of Product Marketing at Refinery89, breaks down how to construct lightweight supply-side infrastructure to protect user load velocities while maximizing impression value.He shares his operational playbook for navigating the shift toward agency disintermediation, using data tools to balance buyer platform leverage, and re-engineering campaign asset placements to enable direct, in-unit e-commerce tracking.Key tactical themes covered:Unifying supply-side software pipelines via single-tag monetization architectures.Deploying programmatic data platforms to help independent publishers counter buyer leverage.Evaluating middleman markups and managing team shifts toward agency in-housing.Navigating digital real estate challenges as outbound search engine link clicks drop.Integrating direct purchase actions inside standard content ad slots.Robin de Wit is the Director of Product Marketing at Refinery89, managing universal monetization design and cross-platform infrastructure scaling for open-web digital networks.Connect with our guest:Follow Robin de Wit on LinkedIn: https://www.linkedin.com/in/robin-de-wit/Explore Refinery89: https://refinery89.com/Manage Performance Marketing Channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  ⁠Rhonda Swan⁠ - Founder and CEO - ⁠Unstoppable Branding Agency⁠ (UBA) 11.07.2026 47min

  Rhonda Swan is a global brand strategist, public relations executive, best-selling author, and the Founder and CEO of the Unstoppable Branding Agency (UBA).The Corporate Shift to Digital PioneerRhonda began her career in corporate America, holding an MBA and working as a high-level marketing executive for a Fortune 100 pharmaceutical company (GSK), where she managed massive multi-quarter advertising budgets. Driven by a desire to prioritize family and lifestyle freedom over traditional corporate life, she made the bold choice to leave her corporate job in the mid-2000s. She quickly built a digital marketing infrastructure, famously becoming one of the early female entrepreneurs to scale an online business to over 7 figures using automated sales funnels.The Unstoppable Legacy & Media FootprintThe Agency: Alongside her husband, Brian Swan, she founded the Unstoppable Branding Agency.
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  Cannes 2026: Pre-Click Shortlist Domination, Moving Past Traditional Search Links | Sangeeta Prasad, Slalom, Chief Marketing Officer 10.07.2026 11min

  Many corporate marketing groups experience declining conversion rates because they rely on traditional outbound click paths that fail to hook modern enterprise buyers utilizing automated research engines. Sangeeta Prasad, Chief Marketing Officer at Slalom, breaks down how to construct high-performance go-to-market pipelines by aligning brand trust directly with the compressed consumer buying journey.She shares her operational playbook for securing early space on tight customer shortlists, activating internal data teams as trusted category experts, and deploying competitive regional pilot campaigns to accelerate organizational change management and tool adoption.Key tactical themes covered:Restructuring campaign messaging to support the buying committee's need for safe choices.Positioning authority assets for analyst recommendations before standard search link traffic declines.Transforming employee advocacy channels by training in-house staff to serve as deep category educators.Unifying technology systems with deep operational changes to satisfy corporate efficiency directives.Utilizing internal market rivalries to drive swift cross-functional change management.Sangeeta Prasad is the Chief Marketing Officer at Slalom, directing global positioning strategy and integrated systems integrator partner frameworks for dominant corporate clients.Connect with our guest:Follow Sangeeta Prasad on LinkedIn: https://www.linkedin.com/in/sangeetaprasad/Explore Slalom: https://www.slalom.com/Automate Performance Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: Post-Cookie Attribution Frameworks & Marketing Mix Modeling | Luke Smith, Croud, Founder & Global CEO 10.07.2026 11min

  How do modern enterprise organizations scale global marketing initiatives across dozens of distinct geographic regions without inflating fixed payroll overhead?Dylan Conroy sits down with Luke Smith, Global CEO of Croud, to break down the architectural evolution of modern digital media models and the transition from linear service agencies to tech-enabled delivery platforms.The conversation covers several key tactical areas:Decentralizing agency fixed-cost structures via custom operational software solutions (Croud OS).Bridging the operational gap between social-first creative production and paid media performance distribution.Establishing reliable corporate metrics and economic modeling accountability frameworks for creator spending.Engineering custom programmatic solutions to overcome cookie deprecation and data signal loss.Sustaining deep local market cultural value across 120 target regions simultaneously.Luke Smith is the Global CEO and Founder of Croud, a leading tech-enabled digital media agency operating out of London, New York, Atlanta, and Dubai, servicing over 120 markets globally through a specialized network of over 2,000 marketing professionals.Connect with the Guest & Partners:Follow Luke Smith on LinkedIn: https://www.linkedin.com/in/lukesmithcroud/Explore Croud: https://croud.com/Optimize Your Paid Media with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow Host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/
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  Cannes 2026: Restructuring Identity Graphs for Agentic Advertising and AI Purchases | Mathieu Roche, ID5, Co-founder & CEO 10.07.2026 10min

  Many corporate marketing strategies face dropping conversion tracking metrics because they rely on closed ad-tech vendors that introduce platform bias into campaign attribution. Mathieu Roche, co-founder and CEO of ID5, breaks down how to construct neutral identity infrastructure to protect cross-channel addressability and secure reliable measurement.He shares his operational playbook for navigating the shift toward agentic advertising, altering data graphs to track automated consumer assistants, and using internal team hackathons to automate routine sales and CRM processes.Key tactical themes covered:Building neutral identity channels to protect unbiased attribution tracking.Modifying data graphs to track verified virtual agents across the purchase funnel.Shifting identity tech priorities from baseline audience targeting to outcome measurement.Linking automated AI transactions directly back to programmatic ad investments.Utilizing structured team sprints to automate routine operational follow-up tasks.Mathieu Roche is the co-founder and CEO of ID5, directing un-siloed identity architecture and multi-platform validation systems for leading digital publishers.Connect with our guest:Follow Mathieu Roche on LinkedIn: https://www.linkedin.com/in/mathieuroche/Explore ID5 Solutions: http://id5.ioOptimize Performance Advertising with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/