Podcast or Perish
Podcast or Perish
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Podcast or Perish is a show about academic research and why it matters. In each episode, host Cameron Graham, a professor of accounting at the Schulich School of Business at York University in Toronto, speaks with a fellow academic about how they approach their research, the obstacles they run into, and the impact of their findings. The conversations give listeners an inside look at the realities of scholarly work and the difference it can make beyond the university.
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Episode 057: Matthias Kipping 20.09.2026 40minWhat importance does history hold for management researchers and business leaders? In this episode of Podcast or Perish, I speak with Matthias Kipping, the Richard E. Waugh Chair in Business History at the Schulich School of Business. Matthias is a business historian. Our discussion centres on his important 2014 paper that distinguishes between two approaches to historical research: "history to theory" and "history in theory." Either way, he argues, businesses need to take history into account when strategizing.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-057-matthias-kipping***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 056: Grant Packard 05.06.2026 48minWhat difference does it make whether you say “I” or “you”?In this episode of Podcast or Perish, I speak with Grant Packard, Associate Professor of Marketing at the Schulich School of Business. He talks about his research on the way saying “I” or “you” when talking to customers changes how they feel about the interaction. Do they feel acknowledged and heard, or did you make it all about you? Do they feel like you took responsibility for the situation, or did you put the blame on them? Pronouns are short words with long consequences.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-056-grant-packard***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 055: Erin Twyford 10.03.2026 53min What does it mean to be a critical scholar in an academy obsessed with metrics?In this episode of Podcast or Perish, I talk with Dr. Erin Twyford, Senior Lecture in Accounting at the University of Wollongong. She describes her experience of a recent academic conference as a "fever dream." She sees her academic role as profoundly relational - to her family, to her colleagues, to her students, and to the Indigenous country on which she lives. She talks about finding hope as an academic despite pushing the mythical boulder of Sisyphus up the hill every day.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-055-erin-twyford***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 054: Adam Diamant 01.03.2026 50minWho should get the next MRI scan?In this episode of Podcast or Perish, I talk with Dr. Adam Diamant of the Schulich School of Business, York University, who studies waiting lists using complex models and artificial intelligence. We discuss the ethics of waiting lists for scarce resources, such as MRI scans and life-saving surgeries. Adam says we can improve on the “first come, first served” model that we often default to.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-054-adam-diamant***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 053: Moshe Milevsky 28.07.2025 41minHow can we make our money last as long as we do?In this episode of Podcast or Perish, I talk with Prof. Moshe Milevsky of the Schulich School of Business, York University, a leading expert on pensions and financial planning. We discuss “longevity risk,” which is all about what happens if you outlive your retirement savings. We look at the origins of pensions in the Church of Scotland, the psychology of retirement, and how Moshe’s research bridges economics and human behavior to design safer financial futures.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-053-moshe-milevsky***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 052: Eileen Fischer 13.06.2025 39minWhat drives people to start businesses that matter?In this episode of Podcast or Perish, I talk with Prof. Eileen Fischer, the Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business, York University. She studies the cultural and emotional dimensions of entrepreneurship, exploring how meaning and identity motivate business creation beyond profit.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-052-eileen-fischer***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 051: Ela Veresiu 10.05.2025 24minHow do brands shape who we think we are?In this episode of Podcast or Perish, I talk once again with Dr. Ela Veresiu, Associate Professor of Marketing at the Schulich School of Business, York University. Her research in consumer culture theory examines how markets reproduce social inequality through everyday consumption. We discuss gender, class, and the hidden power of marketing in defining citizenship and belonging.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-051-ela-veresiu***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 050: Maxim Voronov 05.03.2025What makes one product seem more authentic than another?In this episode of Podcast or Perish, I talk with Prof. Maxim Voronov, Professor of Sustainability and Organization Studies at the Schulich School of Business, York University. Drawing on his paper “Distilling Authenticity: Materiality and Narratives in Canadian Distilleries’ Authenticity Work,” we discuss how industries craft credibility through storytelling, material culture, and emotion—and what that reveals about change inside organizations.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-050-maxim-voronov***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 049: Giri Kanagaretnam 16.01.2025 33minDo the beliefs of people who live near a company’s head office affect the company’s actions on climate change?In this episode of Podcast or Perish, I talk with Prof. Giri Kanagaretnam, Ron Binns Chair in Financial Reporting, Banking, and Governance at the Schulich School of Business, York University. We explore his work on whether local beliefs about climate change are related to corporate tax behavior, specifically when firms take advantage of green tax incentives. Giri’s data says that firms in counties with strong climate-change norms tend to have lower effective tax rates. Giri says this means that social beliefs—not just financial incentives—shape corporate action. I take some convincing.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-049-giri-kanagaretnam***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 048: Olaf Weber 03.12.2024 24minCan climate change reshape how banks see risk?In this episode of Podcast or Perish, I talk with Prof. Olaf Weber, CIBC Chair in Sustainable Finance at the Schulich School of Business, York University. His research connects environmental risk to financial stability. We discuss how credit ratings, lending policies, and investor decisions are being transformed by the realities of a warming planet—and what sustainable finance can do to manage those risks.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-048-olaf-weber***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 047: Irene Henriques 03.11.2024 33minHow can business help rebuild relationships between Indigenous and non-Indigenous peoples?In this episode of Podcast or Perish, I talk with Prof. Irene Henriques, of the Schulich School of Business, York University. A sustainability economist, her collaborative research examines Indigenous entrepreneurship and the economics of reconciliation. We discuss how communities and corporations can co-create value by dismantling colonial institutions and advancing economic self-determination.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-047-irene-henriques***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 046: Winny Shen 01.10.2024 32minWhat makes a workplace truly inclusive—and not just diverse?In this episode of Podcast or Perish, I talk with Dr. Winny Shen, Associate Professor of Organizational Behaviour at York University’s Schulich School of Business. Her research on bad bosses explores the nuances of leadership, mental health, and diversity in organizations. We discuss how identity, empathy, and systemic change can help build workplaces that value people as much as performance.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-046-winny-shen***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 045: Alison Halsall 22.01.2024 39minHow do pictures and words help children imagine the world anew?In this episode of Podcast or Perish, I talk with Dr. Alison Halsall, Associate Professor of Humanities at York University. She researches children’s literature, comics, and graphic novels, tracing how visual storytelling shapes childhood imagination and social awareness. We explore the artistry of the illustrated page and its power to teach empathy and wonder.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-045-alison-halsall***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 044: Susan Dieleman 02.06.2023 33minCan democracy survive in the age of algorithms?In this episode of Podcast or Perish, I talk with Dr. Susan Dieleman, Jarislowsky Chair in Trust and Political Leadership at the University of Lethbridge. She studies democratic theory and the ethics of online discourse, examining how social media and digital platforms affect deliberation and civic trust. We discuss what philosophers can teach us about power, participation, and public reason in a networked world.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-044-susan-dieleman***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 043: Emily Rosenman 10.03.2023 41minCan finance ever serve the public good?In this episode of Podcast or Perish, I talk with Dr. Emily Rosenman, Assistant Professor of Geography at Penn State University. Her research investigates how financial systems shape inequality and urban life—from disaster recovery to affordable housing. We explore the politics of financialization and what justice-oriented economies might look like.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-043-emily-rosenman***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 042: Elizabeth Greene 01.12.2022 49minHow can ancient artifacts rewrite women into history?In this episode of Podcast or Perish, I talk with Dr. Elizabeth Greene, Associate Professor of Classical Studies at Western University. Her archaeological research at Roman military sites uncovers the overlooked roles of women and families on imperial frontiers. We discuss how small finds—sandals, jewelry, writing tablets—reveal the hidden texture of ancient life.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-042-elizabeth-greene***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 041: Markus Giesler 01.11.2022 47minDo our shopping habits reflect our values or do our values reflect our shopping habits?In this episode of Podcast or Perish, I talk with Prof. Markus Giesler, Professor of Marketing at York University’s Schulich School of Business. A cultural sociologist of markets, he studies how moral ideas—like sustainability and fairness—get built into consumer culture. We explore why consumption is a site of identity, conflict, and social change.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-041-markus-giesler***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 040: Françoise Baylis 03.10.2022 45minDoes gene editing change what it means to be human?In this episode of Podcast or Perish, I talk with Prof. Françoise Baylis, University Research Professor Emerita at Dalhousie University and a leading voice in bioethics. We discuss her work on reproductive technologies and genome editing, the global ethics of CRISPR, and why public engagement must shape how science rewrites the human future.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-040-francoise-baylis***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 039: Josh Thienpont 01.09.2022 34minWhat can the mud at the bottom of an Arctic lake tell us about the planet’s future?In this episode of Podcast or Perish, I talk with Dr. Josh Thienpont, a paleolimnologist from York University’s Faculty of Environmental and Urban Change. By analyzing ancient sediments, he reconstructs the history of northern freshwater ecosystems to trace the accelerating impacts of climate change. We discuss fieldwork in extreme environments and why the Arctic’s past is key to understanding its rapidly changing present.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-039-josh-thienpont***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham. -
Episode 038: Alison Harvey 03.08.2022 47minWho gets to feel at home online?In this episode of Podcast or Perish, I talk with Dr. Alison Harvey, Associate Professor of Communications at York University. Her research examines gender, race, and labor in digital gaming and online communities. We discuss how inclusion efforts sometimes reproduce exclusion, and how critical media scholarship can make digital spaces more equitable.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-038-alison-harvey***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.
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