Sports Management Podcast

Jaksot

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  #268 The Future of Sports Hospitality: Padel, Wellness & Community | Chris King 14.09.2026 38min

  Could padel become the new golf for business, networking and hospitality? In this episode of Sports Management Podcast, Marcus Filipsson sits down with Chris King, Founder of Crafted and former co-founder of Sports Recruitment International. Chris is building Crafted around a different vision of modern hospitality—combining sport, wellness, nature, community, coworking and social experiences in one place. We discuss why padel has become central to that model, why Chris believes it works particularly well as a business and networking sport, and whether padel can translate its extraordinary participation growth into a successful spectator product. Chris also shares his thoughts on the modern wellness industry, why people may be over-optimizing their health, the loneliness created by remote work, what today's employees are really looking for from employers, and why hospitality increasingly needs to create a sense of belonging rather than simply provide accommodation. We also explore Chris's unconventional career journey—from studying sports science and being rejected by Nike and IMG to building an international sports recruitment business and eventually launching Crafted. In this episode: • Is padel becoming the new golf? • Why padel works so well for business networking • Can padel succeed as a spectator sport? • The future of sports hospitality • Why community and belonging matter more than ever • Has wellness culture become too obsessive? • Sport, nature and the hospitality experience • Why people increasingly choose culture over salary • How to break into the sports industry • Why curiosity and hustle still matter • Chris King's unconventional career journey • The future of Crafted ⏱️ Chapters 00:00 Introduction 00:11 What Is Crafted? 01:41 Disconnecting From the Digital World 02:19 Building a Sustainable Hospitality Concept 04:10 Why Padel Became Part of Crafted 05:22 Wellness, Wild Swimming & Cold Therapy 06:33 Has Wellness Culture Gone Too Far? 07:48 Why Balance Matters More Than Optimization 08:28 Designing a Different Hotel Experience 09:40 Why Chris Chose Padel 11:00 Can Padel Become a Spectator Sport? 12:26 How Guests Use Crafted 13:04 Remote Work and the Loneliness Problem 14:13 Combining Work, Travel & Hospitality 15:14 How Global Brands Use Crafted 16:31 Experiences Beyond Alcohol 17:12 Sustainability & Biodiversity 19:16 Is Padel Becoming the New Golf? 21:14 Why Padel Is More Inclusive 21:51 The Future of Crafted 23:55 Could Crafted Expand Into Scandinavia? 25:29 Chris King's Career Journey 27:26 Being Rejected by Nike and IMG 28:03 Leaving Corporate Life at 26 28:33 Building Sports Recruitment International 30:42 Building the Right Company Culture 33:15 How to Break Into the Sports Industry 35:25 Why Your LinkedIn Profile Matters 36:31 Choosing the Right Career Path Follow Sports Management Podcast for more conversations about the business and future of sport. Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #267 Building a Sport From Scratch: Social Media, Sponsors & the Olympics | Greg Roe 07.09.2026 53min

  Welcome to episode 267 of Sports Management Podcast. Can you build an entirely new sport from scratch? In this episode of Sports Management Podcast, Marcus Filipsson speaks with Greg Roe, former Team Canada trampoline athlete and Co-Founder of the Freestyle Trampoline Association. Freestyle trampoline started as an athlete-led movement fueled by backyard videos, social media and a generation that wanted to experience trampoline differently from the traditional Olympic system. Today, the association operates events around the world—but getting there meant creating everything from judging systems and equipment standards to insurance, sponsorship models, international events and an entirely new sporting culture. Greg shares what it really takes to build a sport from zero, why freestyle trampoline has been described as a sport "born on Instagram," whether Olympic recognition actually matters, and why brands are becoming less interested in follower counts and more interested in direct access to customers. We also discuss the realities of entrepreneurship, protecting a sport from investors too early, the future of action sports and Greg's remarkable journey from a Russian orphanage to Team Canada and eventually building a global sports organization. In this episode: • How a new sport gets created from scratch • Why freestyle trampoline was born through social media • Athlete-led sports vs traditional federations • Can an Instagram-born sport reach the Olympics? • What sponsors actually want in 2026 • Why follower counts are losing commercial value • Building events, rules and infrastructure from zero • Protecting the culture of a young sport • The reality of 12 years of entrepreneurship • Greg's journey from Russia to Team Canada • The future of freestyle and action sports ⏱️ Chapters 00:00 Introduction 00:14 What Is Freestyle Trampoline? 01:29 Building an Athlete-Led Sport 03:20 How Do You Create a Sport From Scratch? 05:18 Why Athletes Wanted Something Different 07:19 Breaking Away From Traditional Trampoline 09:07 The Viral Video That Changed Everything 10:18 Finding the Right Co-Founder 10:49 Building the Sport Without Advertising 12:43 Can a Sport Born on Instagram Reach the Olympics? 14:20 The Rise of the "Flipping" Sports Industry 15:35 Competition Between New Action Sports 18:06 Building a World Championship 21:15 The Business Behind a New Sports League 24:38 Why Some Sports Never Grow 26:26 Why Taking Investors Too Early Can Be Dangerous 27:13 Working With the X Games 28:41 Why Follower Counts Matter Less to Sponsors 30:50 What Brands Actually Want 33:55 Does Freestyle Trampoline Need the Olympics? 35:29 Building a Business Beyond Competition 39:16 The Reality of Being a Sports Entrepreneur 42:46 Fighting an Established Industry 44:23 Greg's Journey From a Russian Orphanage 45:23 Becoming an Elite Trampoline Athlete 47:46 Team Canada, World Records & America's Got Talent 51:24 From Athlete to Entrepreneur 51:37 Where to Find Freestyle Trampoline Follow Sports Management Podcast for more conversations exploring the business and future of sport.   Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #266 How Sport Can Transform Education & Communities | Rita Finkel 31.08.2026 34min

  What can sport accomplish beyond competition? In this episode of Sports Management Podcast, Marcus Filipsson speaks with Rita Finkel, Co-President of the Armory Foundation and Director of Armory College Prep in New York City. The Armory may be known as one of the fastest and busiest indoor tracks in the world, but its impact stretches far beyond athletics. Rita explains how the organization uses sport as a gateway to education, opportunity and community—helping underserved young people prepare for college, placing students into meaningful paid internships, creating programs for seniors and bringing together one of New York City's most diverse communities. We also discuss whether college degrees still matter in the age of AI, why internships are so important, what sports can teach us about life, Rita's career in fencing and track & field, and the leadership lessons she's learned over more than two decades at the Armory. In this episode: • How the Armory combines sport and education • 11 years of 100% college admission for Armory College Prep seniors • Why college still matters in the age of AI • The importance of internships and career exposure • How sport can support underserved communities • Tackling isolation and inactivity among older adults • Leadership lessons from Dr. Norbert Sander • Rita's advice for building a meaningful career • The history and future of the Millrose Games Time stamps: 00:00 Introduction 00:19 Inside the Armory Foundation 01:47 Using Sports to Support Education 02:36 100% College Admission for 11 Years 03:04 How Armory College Prep Works 04:56 Finding Scholarships and Financial Aid 06:05 Do College Degrees Still Matter in the Age of AI? 08:31 Why College Fit Matters 09:22 The Power of Paid Internships 11:31 Why Critical Thinking Still Matters 12:27 From Fencing to Track & Field 14:43 Why Track & Field Is Different in the United States 16:59 The 2026 World Cup in New York 17:40 Rita's Journey Into Sports 18:45 Helping Seniors Through Sport 21:07 Why Community Matters 23:25 Rita's Career Advice 25:31 The Leadership Lesson That Changed Her Thinking 26:48 Why Great Leaders Change Their Minds 26:54 Career Setbacks and Resilience 30:09 The Armory's Community Impact 31:33 Inside the Millrose Games   If you enjoy the episode, follow Sports Management Podcast and share it with someone who believes sport can create change beyond the playing field.   Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #265 Building the Future of Women's Sports: Overtime, NIL & Gen Z | Sascha Malas 24.08.2026 33min

  Welcome to episode 265 of Sports Management Podcast. Women's sports are growing rapidly, but should they be built using the same playbook as men's sports? In this episode of Sports Management Podcast, Marcus Filipsson speaks with Sascha Malas, Head of OT Select and Director of Content Operations at Overtime, about the future of women's sports, Gen Z fandom, NIL, sponsorship and athlete branding. Sascha explains why Overtime deliberately chose not to copy its men's basketball model when creating OT Select, how listening to young athletes shaped the product, and why she believes women's basketball is still only at the beginning of its commercial growth. We also discuss how Overtime became one of the most influential sports brands for Gen Z, why brands like Adidas, Google, Gatorade, Target and State Farm are investing in young female athletes, how NIL is turning teenagers into businesspeople, and why women's sports need more specialized investment rather than being treated as one single category. In this episode: Why women's sports need their own business models How Overtime built an audience with Gen Z The rise of OT Select Why women's basketball is still early in its growth How NIL is changing athlete branding Why major brands are investing in teenage athletes The commercial opportunity in women's sports How Sascha built her career in sports The importance of networking, mentors and communication If you enjoy the episode, subscribe to Sports Management Podcast and share it with someone working in the business of sport.   Time stamps: 00:00 Introduction 00:21 Sascha's Role at Overtime 01:26 How Overtime Built a Gen Z Sports Brand 03:39 Why Overtime Beat Legacy Media on TikTok 05:04 Building OT Select 05:35 Why Women's Sports Need a Different Model 06:48 What Elite Female Athletes Actually Wanted 07:55 Why "Women's Sports" Is Too Broad a Category 08:50 The Caitlin Clark Effect and Athlete Fandom 09:36 Is Women's Basketball Still Just Getting Started? 11:37 How NIL Is Changing Young Athletes 13:15 Are Female Athletes Better at Personal Branding? 14:15 Why Major Brands Are Investing in Women's Basketball 16:34 The Purchasing Power of Young Female Fans 17:28 The Future of Overtime Women's Sports 18:14 Overtime's UConn Partnership 19:29 Sascha's Career Journey 21:56 How She Became "The Women's Sports Person" at Overtime 23:32 Creating Your Own Luck in Sports 26:04 Career Challenges and Building OT Select 29:05 Advice for Women Entering Sports 31:20 Why Communication Skills Matter More Than Ever 32:13 Final Thoughts Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #264 How Technology Is Transforming Grassroots Football | Rohan Anand 17.08.2026 30min

  Welcome to episode 264 of Sports Management Podcast. The world's biggest sport is still powered by volunteers - but why are they still relying on spreadsheets, WhatsApp groups and endless emails? In this episode of Sports Management Podcast, Marcus Filipsson sits down with Rohan Anand, Co-Founder and CEO of Center Circle, a technology platform transforming how grassroots football is organized. After experiencing the challenges firsthand as a player, coach, referee and volunteer, Rohan set out to solve one of football's biggest hidden problems: giving volunteers the tools they need to spend less time on administration and more time developing the next generation of players. We discuss why grassroots football is still built on outdated systems, how technology can reduce barriers to participation, why Center Circle has chosen a completely different business model than most sports technology companies, and the personal sacrifices required to build a startup from the ground up. In this episode, we discuss: Why grassroots football still relies on WhatsApp and spreadsheets The hidden challenges volunteers face every weekend How technology can simplify grassroots sports Building a sports tech startup with zero marketing budget Why Center Circle refuses to charge grassroots football Lessons from seven years of entrepreneurship Advice for anyone wanting to build a business in sport If you enjoyed this episode, please subscribe, leave a review and share it with someone passionate about the business of sport.   Time stamps: 00:00 Introduction 00:16 What Center Circle Does 01:14 Why Grassroots Football Still Runs on Multiple Platforms 02:11 From Referee to Tech Entrepreneur 03:12 Building Center Circle From Scratch 04:42 Convincing a Non-Football Co-Founder 06:53 Can AI Improve Grassroots Football? 08:17 Building Partnerships With Football Associations 09:47 Why Center Circle Is Completely Free 11:15 Why Grassroots Football Should Never Be Monetized 12:18 What Grassroots Football Needs Next 14:50 Growing 5x Without Marketing 16:14 Building the Team 17:21 Why They Never Spent Money on Advertising 20:42 The Sacrifices of Entrepreneurship 22:29 The Vision for the Future 24:44 Rohan's Journey Into Football 26:39 Studying Business Instead of Sport 28:05 Advice for Future Sports Entrepreneurs 29:28 Where to Find Center Circle Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #263 Why Most Athletes Make Career-Destroying Decisions | Craig Domann 10.08.2026 36min

  Welcome to episode 263 of SPorts Management Podcast. Why do so many talented athletes make the wrong career decisions? In this episode of Sports Management Podcast, veteran NFL agent and sports attorney Craig Domann shares what he's learned from negotiating more than $1 billion in professional sports contracts and advising athletes for over 35 years. We discuss why chasing the biggest NIL offer isn't always the smartest move, what separates great negotiators from average ones, the hidden clauses that can make or break a contract, and why the best career decisions aren't always the most lucrative ones. Whether you're an athlete, agent, coach, parent, or sports business professional, this conversation offers practical lessons on negotiation, leadership, decision-making, and building a long-term career in sport. In this episode, we discuss: • Why money can lead athletes to make poor career decisions • The long-term impact of NIL on player development • The hidden details that matter more than contract value • What makes a great sports agent and negotiator • Common misconceptions about athlete representation • Advice for athletes, parents, and aspiring sports professionals If you enjoy the episode, please subscribe, leave a review, and share it with someone passionate about the business of sport. Time stamps:  00:00 Introduction 00:26 How Craig Domann Became an NFL Agent 01:51 How NIL Works for Most College Athletes 02:49 Why Chasing the Biggest NIL Deal Can Hurt Your Career 04:05 The Non-Financial Factors Athletes Ignore 05:04 Has NIL Changed College Sports Forever? 06:37 The Problem With Money-Driven Advisors 07:52 Choosing the Right School vs. the Biggest Paycheck 08:58 Why Every Athlete Needs the Right Mentor 10:03 Being a Father, Coach & Agent at the Same Time 11:52 Negotiating Over $1 Billion in Sports Contracts 12:14 What Makes a Great Sports Negotiator? 15:22 The Hidden Clauses Inside Million-Dollar Contracts 17:23 The Biggest Misconceptions About Sports Agents 20:20 Why Relationships Matter More Than Aggressive Negotiation 21:55 The Pro Mindset That Separates Great Athletes 23:37 Daily Habits of Elite Performers 29:50 How Craig Developed the Pro Mindset Framework 31:40 Career Lessons From 35 Years in Sports 32:52 Craig's Advice to Anyone Wanting a Career in Sports   Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #262 From NASA to Baseball: How Mike Carney Is Reinventing Community Sports 03.08.2026 26min

  Welcome to episode 262 of Sports Management Podcast. Today's guest is Mike Carney, Co-Founder and Managing Partner of On Deck Partners. Before building one of the most innovative ownership groups in Minor League Baseball, Mike worked as an engineer at NASA before leading business strategy for the Washington Nationals. In this episode, he shares why great sports organizations start with solving problems for fans. In this episode, we spoke about: Transitioning from NASA to professional sports Building community-first sports organizations Why fan experience drives long-term value The future of private equity in sports Episode Time Stamps 00:00 From NASA to Sports 00:17 Why Engineers Fit Sports 02:22 Joining the Washington Nationals 03:28 Business Strategy Explained 04:37 Solving Fan Problems 06:13 The Future of Fan Engagement 08:31 Building On Deck Partners 10:45 Creating Community Value 14:58 Private Equity in Sports 16:18 The Modern Fan Experience 18:33 Lessons from Sports Leadership 22:05 Why Transparency Matters 23:32 Advice for Future Sports Professionals 25:45 Inside On Deck Partners   Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #261 From 16-Year-Old Founder to Nike Partner | Brando Babini 27.07.2026 31min

  Welcome to episode 261 of Sports Management Podcast. Today's guest is Brando Babini, founder of Youth4Youth FC, a player-led development program that is challenging traditional youth soccer in the United States. Starting the company at just 16 years old, Brando has built a thriving community, partnered with Nike, and is proving that mentorship, social media, and player-first development can transform the game. In this episode, we spoke about: Why the pay-to-play model needs to evolve Building a football company at just 16 years old Using social media to grow a sports business Why mentorship matters as much as coaching Episode Time Stamps 00:00 Meet Brando Babini 00:13 Why Youth4Youth Exists 01:15 A Gen Z-Led Football Revolution 02:25 Fixing Pay-to-Play 05:12 Building a Sustainable Model 07:49 Player-First Development 10:01 What Success Really Means 12:20 Growing Through Social Media 14:48 Partnering with Nike 16:49 Building a Startup Team 18:10 Parents & Player Motivation 19:51 Starting a Company at 16 22:41 Learning to Let Go 25:56 Advice for Young Entrepreneurs   Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #260 Why Kids Are Quitting Sports (And How We Fix It) | Evan Dabby 20.07.2026 32min

  Welcome to episode 260 of Sports Management Podcast. Today's guest is Evan Dabby, CEO of New Jersey Youth Soccer, one of the largest youth soccer organizations in the United States. With over 120,000 players, Evan shares how youth soccer is evolving, why player development should come before winning, and how the FIFA World Cup is creating a once-in-a-generation opportunity to grow the game across America. In this episode, we spoke about: How the FIFA World Cup is inspiring the next generation Why player development should come before winning The challenges of youth sports, parents and coaching Growing participation while making soccer more accessible Episode Time Stamps 00:00 Welcome Evan Dabby 00:29 The World Cup Impact in New Jersey 03:20 Growing 120,000 Youth Players 05:50 Technology & Participation 08:20 Player-Centered Development 10:09 Advice from Tab Ramos 11:08 Parents on the Sidelines 15:12 Girls' Soccer Growth 18:52 Should Kids Specialize? 20:41 Coaching Better Players 21:35 Evan's Career Journey 23:23 The Power of Networking 26:45 Advice for Students 30:19 The Future of Youth Soccer   Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #259 How Senda Helped Vózinha Become a World Cup Sensation 13.07.2026 24min

  Welcome to episode 259of Sports Management Podcast. Today's guest is Santiago Halty, Founder and CEO of Senda Athletics, one of the world's leading Fair Trade-certified football brands. From launching ethically manufactured footballs to seeing Senda products on football's biggest stage, Santiago shares the remarkable journey of building a purpose-driven sports brand while competing against industry giants. In this episode, we spoke about: Building a Fair Trade football brand from scratch Competing against Nike and adidas through niche innovation How Senda reached the FIFA World Cup Why purpose and performance can coexist in sports business The Vózinha story Time Stamps 00:00 Welcome Santiago Halty 00:19 The Vision Behind Senda 01:45 Why Fair Trade Matters 02:27 Competing Against Nike & adidas 03:42 Winning Through Futsal 04:45 Building a FIFA-Quality Ball 06:14 World Cup Success Story 08:02 Becoming the Official Match Ball 09:39 The Innovation Behind Senda Boots 12:21 The Story of Vózinha 18:14 Raising Investment for Growth 19:42 The Future of Senda 21:07 Becoming a Top 10 Football Brand 22:11 Messi's Last World Cup? 23:26 What's Next for Senda?   Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #258 How Horse Racing Can Win 200 Million New Fans | Sam Houlding 06.07.2026 30min

  Welcome to episode 258of Sports Management Podcast. Today's guest is Sam Houlding, Managing Director of B2B at Spotlight Sports Group. Sam has spent more than 16 years helping transform one of the world's leading sports media businesses while working at the intersection of sports media, technology, data, fan engagement and betting. In this episode, he explains why horse racing doesn't have an audience problem - it has an accessibility problem and how the sport can unlock millions of new fans. In this episode, we spoke about: Why horse racing has a potential audience of 200 million new fans How Formula One's growth offers lessons for every sport Why sports should prioritize fans before betting The importance of storytelling, data and digital experiences Time Stamps 00:00 Welcome Sam Houlding 00:15 Spotlight Sports Group Explained 01:55 The 200 Million Fan Opportunity 05:00 Why Racing Struggles to Grow 07:01 Accessibility Beats Awareness 10:24 Formula One's Winning Playbook 12:04 Betting vs Growing the Sport 14:03 Turning Data Into Fan Experiences 17:08 The Five Growth Priorities 19:07 Why Digital Comes First 21:21 The Future of Horse Racing 22:39 Sam's Career Journey 24:15 Lessons From Career Setbacks 26:06 Advice for Young Sports Professionals 27:36 Networking That Actually Works SPONSOR: Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today.   Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #257 How Great Footballers Are Really Developed | Arturo Hoyos 29.06.2026 33min

  Welcome to episode 257 of Sports Management Podcast. Today's guest is Arturo Hoyos, coach at Surf Soccer Club and founder of Elite IQ Football, where he specializes in developing elite youth football players through long-term athlete development and coach education. In this episode we discuss why development should always come before winning, how parents influence player success, what separates elite players from everyone else, and why mentality often matters more than talent. In this episode, we spoke about: • Why player development should always come before winning • The role parents play in youth football success • How elite football environments develop future professionals • Why mentality beats talent over the long term   Timestamps 00:00 Welcome Arturo Hoyos 00:22 Inside Surf Soccer Club 01:14 Building Character Through Football 02:42 Managing Ambitious Parents 05:15 Development Before Winning 07:02 When Winning Starts to Matter 08:49 College & National Team Pathways 10:22 Following Players for Years 11:20 Private Coaching for Young Players 13:00 Can You Spot Future Stars? 16:18 The Growth of Football in America 20:25 Becoming a Licensed Coach 26:04 From Corporate Life to Football Coach 29:37 The Future of Coaching 31:11 Advice for Future Coaches SPONSOR: Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today. Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #256 From Olympic Swimmer to Entrepreneur: Building a Sports Tourism Business | Ioannis Drymonakos 22.06.2026 38min

  Welcome to episode 256 of Sports Management Podcast. Today's guest is Ioannis Drymonakos, former Olympic swimmer, European record holder, World Championship finalist, and founder of Swimming Cruise. Ioannis represented Greece at three Olympic Games, competed against legends like Michael Phelps, and became one of Greece's most successful swimmers before transitioning into entrepreneurship through sports tourism and wellness experiences in Greece. In this episode, we spoke about: • Competing at three Olympic Games and against Michael Phelps • The sacrifices and realities of elite swimming • Life after professional sport and becoming an entrepreneur • Building Swimming Cruise and the future of sports tourism TIMESTAMPS 00:00 Welcome to the Podcast 00:24 Discovering Swimming 02:17 The Road to the Olympics 04:19 Learning from Legends 06:12 The Hardest Part of Elite Sport 08:29 First Olympic Memories 10:32 Breaking a European Record 14:06 Career Highlight: World Championship Final 15:33 Dealing with Setbacks 17:07 Building Swimming Cruise 19:33 Why Poros Is Perfect 24:19 Lessons from Survivor 27:18 Open Water vs Pool Swimming 30:56 Coaching Amateur Swimmers 32:10 Growing a Sports Tourism Business Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #255 The Winning Mindset: Leadership, Resilience & Mental Performance | Sherry Levin 15.06.2026 46min

  Welcome to episode 255 of Sports Management Podcast. Today's guest is Sherry Levin, leadership expert, speaker, author of Pregame: A Winning Mindset, former basketball coach, ESPN analyst, and resilience advocate. Over decades in sports, coaching, broadcasting, and leadership development, Sherry has helped athletes and professionals unlock the power of mindset, confidence, resilience, and personal growth. In this episode, we spoke about: • Why mindset may account for 70-80% of performance • Building resilience through failure and adversity • Leadership lessons from decades of coaching elite athletes • Practical tools for confidence, gratitude, and mental toughness TIMESTAMPS 00:00 Introduction 01:07 Why Sports Teach Life Skills 06:05 Becoming a Coach 08:37 Why Mindset Matters 10:10 Training Your Mindset 12:18 The Power of Gratitude 13:50 Mental Resets & Self-Talk 15:54 Building Confidence Through Positivity 17:39 Leadership Evolution 20:20 Demanding Without Demeaning 22:54 Resilience Through Failure 26:29 Writing Pregame: A Winning Mindset 32:16 Social Media & Mental Strength 35:12 Overcoming Cancer 40:41 Advice for Future Sports Leaders 44:11 Guest Recommendation & Closing SPONSOR: Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today. Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #254 The Business of Volleyball: 800 Million Fans and Massive Growth Potential 08.06.2026 32min

  Welcome to episode 254 of Sports Management Podcast. Today's guest is Ugo Valensi, CEO of Volleyball World. Ugo has held leadership roles across sports, media, and commercial strategy, including senior positions in tennis, football, and global sports marketing. In this episode, he shares how Volleyball World is transforming one of the world's largest participation sports into a global commercial powerhouse. In this episode, we spoke about: • How Volleyball World is commercializing a sport with 800 million fans • The role of CVC Capital Partners in accelerating growth • Building athlete brands and fan engagement in volleyball • Future trends in sports media, OTT platforms, and content consumption TIMESTAMPS 00:00 Introduction to Volleyball World 00:15 What Volleyball World Actually Does 01:24 Commercializing an 800 Million Fan Sport 03:26 Lessons from Tennis & Football 05:05 Athlete Storytelling & Docuseries 06:12 Indoor vs Beach Volleyball 08:09 Reinventing Beach Volleyball 08:23 Road to Los Angeles 2028 09:42 Volleyball's Biggest Growth Markets 11:38 Planning Events Years Ahead 13:05 Vision for the Next Five Years 14:33 The Future of Sports Consumption 16:25 Creating One Global Fan Narrative 17:20 Ugo's Career Journey 24:10 Networking & Career Advice 28:28 The Role of Private Equity in Sports   Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #253 Leading Football Through Controversy: FIFA, Equality & The Future of the Game | Lise Klaveness 01.06.2026 40min

  Welcome to episode 253 of Sports Management Podcast. Today's guest is Lise Klaveness, President of the Norwegian Football Federation. In 2022, she became the first woman to lead the federation in its 120-year history and has since become one of the most influential voices in global football governance, equality and leadership. In this episode, we spoke about: Leading Norwegian football through major global controversies FIFA governance, World Cup hosting and human rights Building equality in football on and off the pitch Leadership, networking and career advice for future sports professionals Timestamps 00:00 First Female President 00:14 Why She Said No 02:17 The FIFA Speech 05:11 Principles vs Politics 07:47 World Cup Governance 10:59 Football & Human Rights 15:39 Should Sport Be Political? 16:48 World Cup Life Behind The Scenes 19:35 From Player To President 24:24 Becoming Technical Director 25:40 Breaking Glass Ceilings 29:18 Equality In Football 34:16 Advice For Future Leaders 35:37 The Value Of Hard Work 38:01 Khalida Popal's Incredible Story   Lise Klaveness shares her remarkable journey from professional footballer and lawyer to becoming the first female President of the Norwegian Football Federation. The conversation explores FIFA governance, World Cup hosting, human rights, equality in football, leadership under pressure, and the responsibilities of sports organizations in modern society. Whether you work in sports business, football administration, coaching, governance or leadership, this episode provides valuable insights into the challenges and opportunities shaping the future of global football.
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  #252 Why Padel Clubs Succeed (And Why Others Fail) | CEO Patricio Misitrano 25.05.2026 32min

  Welcome to episode 252 of Sports Management Podcast. Today's guest is Patricio Misitrano, CEO of Racket Social Club and a key figure behind Racket360, one of the most ambitious ecosystems in the rapidly growing racket sports industry. From club operations and events to e-commerce and league management, Patricio has spent decades helping grow racket sports across the United States. In this episode, we spoke about: The growth and future of padel in the United States Why community is the secret to successful clubs Building careers in the racket sports industry Networking, hiring and leadership lessons from sport Timestamps 00:00 Welcome to the Show 00:20 Inside the Racket360 Ecosystem 02:34 The State of Padel in America 04:10 Tracking Padel's Rapid Growth 06:15 Why Courts Alone Don't Work 07:00 Key Trends Shaping Padel 07:58 The Rise of Indoor Facilities 09:26 Community Is Everything 11:16 Building a Successful Club 15:48 Can the USA Become a Padel Powerhouse? 20:06 Growing Up with Padel in Argentina 22:00 From Coach to CEO 23:41 What Great Employers Look For 24:44 Careers Beyond Coaching 28:34 Networking That Opens Doors 30:46 The Ultimate Networking Expert Patricio Misitrano shares practical lessons on leadership, club operations, community building, hiring, networking and the future of padel in the United States. Whether you're a sports executive, coach, entrepreneur, student or racket sports enthusiast, this episode offers valuable insights into one of the fastest-growing sectors in the sports industry.
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  #251 The "Expedia for Racket Sports": How Courts App Is Transforming Tennis, Padel & Pickleball | Daren Hornig 18.05.2026 37min

  Welcome to episode 251 of Sports Management Podcast. In today's episode, we are joined by Daren Hornig, CEO of Courts App — a marketplace often described as the "Expedia for racket sports," helping players find and book courts anytime, anywhere. In this episode, we spoke about: Building a two-sided marketplace for racket sports How AI is transforming sports facility access The explosive growth of pickleball and padel Why most sports careers aren't what people expect Timestamps: 00:00 Introduction to Courts App 00:19 What Is the "Expedia for Racket Sports"? 01:12 The Problem: Unused Courts 02:17 Why Technology Was Missing in Racket Sports 03:36 AI Integration & ChatGPT Booking 04:24 AI Concierge "Hey Courtney" 05:19 Tech Background & Startup Lessons 06:56 Why He Entered Racket Sports 07:48 Marketplace Model Explained 08:31 Growth of Padel & Pickleball 09:17 Transition from Real Estate to Tech 10:53 Building the Right Startup Team 11:45 Challenges in a Fragmented Industry 14:58 AI, Free Time & Sports Growth 16:29 Dynamic Pricing & Increasing Participation 27:58 Why Working in Sports Isn't What You Think SPONSOR: Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today. Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #250 What Kobe Bryant Taught About Discipline, Consistency & Elite Performance | Alan Stein Jr. 11.05.2026 41min

  Welcome to episode 250 of Sports Management Podcast. In today's episode, we are joined by Alan Stein Jr., who has spent over 15 years working with elite NBA athletes and is now a world-renowned keynote speaker and author. In this conversation, we dive deep into what truly separates elite performers from the rest and how those lessons apply far beyond sports. In this episode, we spoke about: The habits and mindset of elite performers Why discipline beats motivation every time How to perform under pressure How to apply sports lessons to business and leadership Timestamps: 00:00 Welcome & Episode 250 Milestone 00:39 What Elite Athletes Teach About Performance 01:20 Mastering the Basics 02:03 Confidence vs Humility 03:18 Process Over Outcome 03:46 What Separates the Top 1% 04:34 Consistency as a Superpower 05:20 Discipline vs Feelings 06:09 Why Motivation Is Overrated 08:26 Performing Under Pressure 09:05 Pressure Is Self-Imposed 10:58 Visualization & Self-Talk 13:41 Being Okay With Losing 16:27 Sports Lessons Applied to Business 27:34 The "Next Play" Mindset SPONSOR: Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today. Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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  #249 Why Gen Z Is Struggling & How to Win in Sports Business | Scott Doyne 04.05.2026 34min

  Welcome to episode 249 of Sports Management Podcast. In today's episode, we are joined by Scott Doyne, former Turner Sports executive, career coach, and author of Navigating the Quarter-Life Career Crisis. With decades of experience in sports media, tech, and leadership, Scott shares powerful insights on how young professionals can navigate today's complex job market and build meaningful careers. In this episode, we spoke about: The real challenges Gen Z faces entering the workforce How networking should actually be done The importance of mentorship and mental wellbeing How AI is shaping the future of careers Timestamps: 00:00 Welcome & Introduction 00:38 Why Scott Wrote the Book 01:47 Are Gen Z Misunderstood? 02:57 Why It's So Hard to Get a Job Today 03:45 Social Media & Career Pressure 04:54 Global Stress & Uncertainty 05:26 What Young Professionals Need Most 06:08 Why Networking Feels So Hard 07:29 How to Actually Start Networking 09:06 The Power of Mentorship 12:44 Why Sports Is Harder Than Other Industries 14:13 Managing Stress & Career Anxiety 17:22 Writing a Book: Behind the Scenes 21:22 Breaking Into Sports Media 23:49 Learning From Failure 30:46 AI & The Future of Careers SPONSOR: Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today. Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com