Beauty Industry Leaders

Beauty Industry Leaders

Sammy Kennedy
Maa Australia
Kieli EN-AU
Jaksot 103
Viimeisin 13.09.2026

A no-BS podcast for beauty entrepreneurs who are committed to raising industry standards. Hosted by Sammy Kennedy, a 7-figure entrepreneur and business strategist, the show features raw conversations with beauty business owners and experts. Topics include real stories behind success, mistakes made, and lessons learned. The podcast aims to help listeners grow profitable, scalable, and values-driven businesses.

Jaksot

  • Why It's Harder to Sell in 2026 (And What's Actually Changed) Part 2 13.09.2026 35min
    Send us Fan Mail What actually keeps a business alive when customers are more cautious, cash flow is tighter, and “average” no longer cuts it? The answer isn’t simply more sales. Five years ago, getting people to spend was easier. In 2026, customers are researching more, comparing harder and asking whether what you sell is genuinely worth their money. In part two of this series, I’m breaking down what I believe business owners need to focus on now: protecting profit, building cash reser...
  • Why It's Harder to Sell in 2026 (And What's Actually Changed) Part 1 of 2 07.09.2026 41min
    Send us Fan Mail Business has never been easier to start. So why does it feel so much harder to actually sell? In part one of this two part series, I'm breaking down what's actually changed in the Australian economy over the past five years, and why so many businesses are getting caught out. I also get personal about my own family's history with debt, because I've lived through exactly the kind of over-leveraging I'm warning you about, twice. We get into: → How the COVID savings boom cr...
  • Should You Start a Podcast? Watch This First 31.08.2026 31min
    Send us Fan Mail 90% of podcasts fail by the third episode. Before you buy a single piece of equipment, watch this. In this solo episode, I'm breaking down everything I've learned after two plus years of podcasting, what it actually costs, what the real ROI timeline looks like, and the mistakes I made that you don't have to. We get into: → Why most podcasts don't even make it past episode three → How to actually structure your show before you record a single word → The real ...
  • How Influencers Can Help You Become an Industry Leading Brand with Bree Connor 24.08.2026 1t 11min
    Send us Fan Mail I came into this episode a bit sceptical about influencers, and I walked out completely rethinking how I see them. This week I'm sitting down with Bree Connor, founder of Now Socials Co, model turned PR and influencer marketing powerhouse, to talk about how brands actually earn their place as industry leaders. Bree sold her car to go on a modelling trip she couldn't really afford, and within 24 hours of getting home she had three clients and the beginning of an agency. We a...
  • Why Your $1,500 Agency Might Be Costing You More Than $5,000 Would with Nina Youé 17.08.2026 1t 12min
    Send us Fan Mail Ever wondered why a $1,500 a month agency can end up costing you more than a $5,000 one? In this episode I sit down with Nina Youé, founder of social media agency Flicker, to pull apart everything nobody tells you about hiring for your marketing. → Why chasing ads before you've nailed your brand is setting your money on fire → The real difference between a $1,500 retainer and a $5,000+ one (and why the cheapest agency "doesn't have staff") → How one Instagram foll...
  • Your Partner Can Bankrupt You Emotionally, Not Just Financially with Marcia Colosi 10.08.2026 1t 8min
    Send us Fan Mail I met a woman who was born on a dirt floor in Peru and couldn't read until she was seven. Now she's a business coach, keynote speaker, author, and the person some of the most successful women I know call when their life looks perfect from the outside and feels completely empty on the inside. Marcia Colosi and I talk about the relationship stuff nobody wants to say out loud. Why busy is not a flex. Why over mothering your husband is a problem. Why the wrong partner can bankru...
  • Sacrificing Everything to Build a World-First Limoncello Brand with Solbevi 03.08.2026 1t 11min
    Send us Fan Mail He didn't pay himself for two years. He sold a house he didn't want to sell. His girlfriend covered rent, groceries, everything, while he worked night shifts in construction to keep his limoncello brand alive. Today, Solbevi is on Qantas flights, at the F1, and in over a thousand stores across Australia. Stefan Di Benedetto joins me to talk about what it actually took to get there, the years nobody saw, the near-collapse over a batch of 20,000 cans, and the one thing his girl...
  • Welcome To Delusional: Why I Ended Beauty Industry Leaders To Build Something Bigger 27.07.2026 20min
    Send us Fan Mail I just ended the Beauty Industry Leaders Podcast. Not because I'm stopping. Because I finally stopped procrastinating on the rebrand I've been sitting on for months. In this episode I'm telling you exactly why I made the call, what niching down actually cost me even while it looked like it was working, and who this podcast is built for going forward: founders in the messy middle, past the launch, not yet at the level where every problem is a hundred million dollar problem. → ...
  • You Are The Problem In Your Business (Here's How To Know) 20.07.2026 29min
    Send us Fan Mail You blame the economy. You blame your competition. You blame your coaches, your clients, your suppliers, your staff. When you look at the one consistent factor across all of it, it's always the business owner. In this episode I walk you through the exact 10 problem framework I use to diagnose what's actually going wrong in a beauty business, the same process I use with my own clients, so you can stop guessing and start focusing on the one thing that will actually move the nee...
  • Busy, Burnt Out, and Nothing in the Bank: The Pricing Problem Nobody Is Fixing 13.07.2026 23min
    Send us Fan Mail You can be fully booked. Working six days a week. Getting new clients every week from your marketing. And still have nothing left in your bank account. That is not a revenue problem. That is a pricing problem. In this episode I am walking you through the exact step-by-step process inside the Profitable Pricing Calculator, the same tool I have used with over 400 business owners to help them stop running a business that looks successful on the outside while quietly falling ap...
  • Six Things That Took Me From Struggling to Half a Million Dollars in My Personal Brand 06.07.2026 50min
    Send us Fan Mail Most people think success comes from one big moment. It does not. I made over half a million dollars in my personal brand. I helped build a multimillion dollar business with my family. I turned $1,800 of ad spend into $81,000 in ticket sales from a single conversation most people would have never thought to have. None of it happened by accident. It came down to six specific things. In this solo episode I am walking you through all of them. Including the story of the billionai...
  • The New Financial Year Reset: Five Habits Every Beauty Business Owner Needs Before 1 July 29.06.2026 44min
    Send us Fan Mail If you worked for another company and every single year you worked harder, took on more responsibility, and never once received a pay raise, you would quit. So why are we doing it to ourselves? This is the final episode of the 2025/26 financial year, and I am not sending you into the new year with another motivational pep talk. I am giving you five habits that will actually change how the next twelve months feel: in your bank account, in your calendar, and in your body. Be...
  • "Will My Clients Leave?" The Price Increase Question Every Beauty Business Owner Is Scared to Answer 22.06.2026 38min
    Send us Fan Mail IMPORTANT UPDATE *Please note that some of the stats from Fresha will be incorrect as their surcharge fees have changed since the time of recording. Fresha have changed their fees from In-person Previously: 2.29% + $0.20 per transaction (plus additional $0.10 tap to pay authorisation) TO NOW: 1.29% + $0.26 per transaction (plus additional $0.10 tap to pay authorisation). Online Previously: 2.29% + $0.20 per transaction TO NOW: 1.59% + $0.28 per transaction ...
  • The Messy Middle: What Business Really Looks Like When Nobody's Watching 15.06.2026 33min
    Send us Fan Mail It is 9:00 PM on a Friday night and I am sitting in the podcast studio. I am supposed to be packing for Bali. But I need to talk to you first. The last six months have been the hardest season I have gone through in business. A retreat that barely broke even. A podcast studio that cost ten times what I budgeted for. A $7,000 credit card balance just to cover wages. Months of $20K revenue against $19K in expenses. And in the middle of all of it, finding out I was a top five f...
  • Your Story Is Already Worth Telling. You Just Don't Know How to Pitch It Yet. 08.06.2026 1t 27min
    Send us Fan Mail She applied for Big Brother ten times. Ten rejections. Ten "not this time." Ten times she came back anyway. And she eventually got on. That is the entire PR philosophy in one story. Keep going. Stay in the room. Your no is someone else's not yet. In this episode, I sit down with Heidi Anderson: PR strategist, keynote speaker, author of Drunk on Confidence, and one of the most genuinely unfiltered and practical voices on pitching yourself and building media credibility I...
  • The Business Was the Barrier: Tamika Sharp on IVF, Burnout, and Rebuilding on Her Terms 01.06.2026 1t 11min
    Send us Fan Mail She built a salon she was proud of. She hired a team. She signed a lease. She showed up to treat clients the morning after egg retrievals. Then she ended up in hospital with a heart rate she couldn't bring down. And she was still thinking about work. In this episode, I sit down with Tamika Sharp, founder of Skin and Beauty Collective in Perth, for one of the most raw and honest conversations this podcast has ever had. Tamika has been publicly documenting her IVF journey, and ...
  • WA Finally Has Its Own Beauty Awards — Here's the Story Behind WASSABA 25.05.2026 1t 7min
    Send us Fan Mail She applied for awards twice and went home with nothing. No trophy. No feedback. Just the bill. Then she won Australian Clinic of the Year, only the third WA business in history to ever take that title. And now? She's building an entirely new awards program so nobody else has to go through that process blind. In this episode, I sit down with Rachel Diaz from Love Beauty Skin Clinic and Elke Richter from Skin Inspired, two of the three founders behind WASSABA, the brand new W...
  • 100 Episodes In. $500 in My Bank Account When I Started. Here's the Full Story. 18.05.2026 1t 21min
    Send us Fan Mail 100 episodes. $500 in my bank account when I started. A $25,000 contract I had no idea how I was going to pay for. And a rebrand I've been sitting on for over 12 months. This is it. The full, unfiltered story of how Beauty Industry Leaders went from a post in a Skool community to 25,000 downloads across 1,247 cities, and why the next 100 episodes are going to look very different. I'm not holding anything back in this one. I talk about the woman who tried to bully me out of...
  • My 79-Year-Old Grandma Taught Me More About Business Than Any Course Ever Could 11.05.2026 1t 13min
    Send us Fan Mail She came to Australia from Hong Kong with nothing familiar. No friends. No family nearby. No safety net. She built a business with my grandfather and ran it for decades. 👉 And she never once paid herself a salary. This episode is different from anything I've ever done on the show. I'm sitting across from my grandma, Julia Lau. I call her Po Po. She's turning 80, and she's never been on a podcast, never done an interview, and until a few years ago, had never said "...
  • I Got Approached by One of the Biggest Brands in the World — and Turned It Down 04.05.2026 27min
    Send us Fan Mail A big brand offered me $985 a month to promote their products. Free samples. Commission. Cash incentives. 👉 I said no. And in this episode, I explain exactly why. I've invested over $80,000 into this podcast and $30,000 into the studio. So when one email from one of the biggest brands in the world landed in my inbox, it nearly tested everything I'd built. Not because the offer was bad, but because saying yes would have undone years of brand trust in a single Instagra...

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