The Double Cleanse
The Welsh Twins/W!ZARD Studios
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Hosted by skincare enthusiast James Welsh and professional makeup artist Robert Welsh, The Double Cleanse is your weekly window into everything beauty. James and Robert cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.
Jaksot
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The UGLY Truth About Fake Beauty Reviews & Influencer Content 14.09.2026 46minIt's a new episode of The Double Cleanse - and this week, James and Robert are tackling the ugly truth about lying, fake reviews and manufactured content in the influencer world. After opening with excitement about beauty launches coming at the end of the year (advent calendars are arriving earlier than ever), we kick off by diving into the absolute chaos of pop-up culture. Robert shares his horror at seeing adults camp out from 3 am for pop-ups, people passing out from heat and hunger, and one parent literally pulling their kid out of school to queue for a free gift bag that contained... a pen and a towel. Meanwhile, some influencers have made pop-ups their entire content genre, getting invited so they never have to actually wait in line. The main topic of the episode is lying and deception in the influencer world: the fake before-and-after videos, making products look "used" (even if you've just taken them out the box) in product reviews... and even brands asking influencers to LIE about the results? The real issue? Influencers and brands have been trained by the algorithm to believe that fake, dramatic content performs better. But just because something gets millions of views doesn't mean it's ethical. We wrap up by emphasizing: performance and certain white lies are part of influencer life, but actual deception that affects product reviews? That's where we draw the line. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices -
Why Do Influencers NEED Sponsored Content?! 07.09.2026 41minWe're back with a new episode of The Double Cleanse, and this week James & Robert are diving into the messy world of influencer sponsorships, paid partnerships, and the grey area between authentic content and advertising! After opening with a cheeky debate about whether they're "influencers" or "content creators", the twins share their favourite types of sponsored content. Robert also champions dog-sponsored content, particularly shout-outs to that golden retriever influencer who took out his own credit card to buy lamb chop plushies in a hilarious sponsored post. The main discussion: Why do influencers NEED sponsored content? The twins break down that this is just the natural progression of entertainment – it's like radio, magazines, and TV. There has to be something funding content behind the scenes. Some creators juggle full-time jobs alongside influencing (the twins have massive respect for them), but for many, sponsorships are a necessity. BUT: has the system has gone too far? With sponsored content appearing absolutely EVERYWHERE, has it become impossible to distinguish genuine reviews from paid advertisements? The bottom line: Follow people you trust, question the integrity of how they monetize, but understand that sponsorships are a necessary part of the influencer ecosystem. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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Influencers Are FAKING Breakdowns For Views! 31.08.2026 40minWe're back with another episode of The Double Cleanse - and this week, James and Robert are diving into influencer oversharing, performative emotions online and the privacy concerns that come with putting your entire life on the internet! After opening with a discussion about brand trips and why bringing your partner along is actually a terrible idea, the twins segue into talking about a popular TikTok influencer who's been documenting her very public divorce and subsequent new relationship through content. Robert's big question: Why would you drag your partner through that with you? Especially when public breakups and relationship drama inevitably lead to something "not so good." James and Robert tackle what happens when your worst moments become your best performing content. They discuss the trend of influencers crying on camera, screaming on planes during turbulence and throwing dramatic tantrums on their beds for views. What happens when your worst moments are also your best performing content? Do you keep manufacturing drama to stay relevant? The key message: Just because something performs well doesn't mean you should do it. You're allowed to have a private life and boundaries, even as an influencer. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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Our GO-TO Products & Ridiculous TikTok Shop Trends! 24.08.2026 37minWe’re back with another episode of The Double Cleanse, and this week James and Robert are diving into their current favourite products… alongside some wild TikTok Shop trends that are driving them crazy. After opening with memories of filming for a blood donation campaign back when it became legal for gay men to donate in the UK (they were pale and nearly fainting… and the footage was apparently too unusable to ever air), the twins share embarrassing health moments – including the time a doctor spilled Robert's urine sample ALL over the clinic floor and then cleaned it up while he sat there mortified. They also have their current go-to products – including the Korean sunscreen with niacinamide meaning it doesn’t sting the eyes, the flat brushes that actually push product INTO your skin, and the cloudy serum with salmon egg DNA that brightens and rejuvenates. They also tackle the ridiculous TikTok Shop trends going around – people stitching videos claiming "he doesn't get Botox, he uses this!"- and the bizarre toothpaste trend where people put their finger in the back of their mouth to determine if they need mouthwash. The logic? Non-existent. The content? Everywhere. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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Here's What ACTUALLY Happens When We Call Out Brands... 17.08.2026 42minJames and Robert are back with another episode of The Double Cleanse - and this week they're tackling the messy world what happens when influencers actually call brands out! But first, the twins dive deep into how AI has infiltrated the beauty industry – from K-beauty brands posting AI videos to receiving ridiculous AI-generated briefs with stage directions for other people. James shares his frustration about finding himself adopting an AI cadence when writing professionally, but here's where it gets messy: a brand actually took James's feedback about their AI videos seriously, deleted them, and responded positively! James and Robert give the inside scoop into what happens behind the scenes when they call out brands directly for their nonsense. They share stories from brands they've "hated on" inviting them to take part in brand campaigns, the work brands have done to win the twins to their side and the times when "balance" is the way everyone wins. The biggest revelation? Brands don't always watch what you say about them – except when they do! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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Stop Pretending Beauty Trends Aren't About Money! 10.08.2026 40minAfter a couple of weeks off, James and Robert are back with a brand new episode of The Double Cleanse… and this episode has a LOT of call outs. We kick off by calling out magazine awards (which publication’s “Best of Beauty” awards might actually be a paid sponsorship?) plus Robert has some insight into when he won one of these “prestigious” awards. The real conversation gets messy when James and Robert tackle the elephant in the room: expensive beauty trends and the "clean girl aesthetic" that's really just code for "looking rich". They discuss how modern beauty trends - minimalism, old money vibes, clean makeup - are all designed to make you look like you have disposable income, don't need to work hard, and probably own a horse. The twins get passionate about people's right to buy nice things regardless of their financial situation, sharing personal stories about choosing between eating and buying foundation when they first moved to London. They're also calling out influencers who are hypocritical: reviewing drugstore products for "relatable content" in one video, then unboxing their first Birkin in the next. The key question? Are these beauty trends actually about self-care, or are they just about looking rich? Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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Beauty Trends That Are Going Away & SHOCKING Product Waste 27.07.2026 33minWe’re tackling product waste and the beauty trends which need to go bye-bye on this episode of The Double Cleanse! After discovering that Americans can actually return used cosmetics (!!), James and Robert are diving into the shocking amount of product waste in beauty retail. From damaged-on-purpose makeup to prevent theft and dumpster diving, to products that literally can't go back on the shelf even if they're unopened, the twins reveal just how wasteful the industry is. Then they expose a particularly egregious TikTok trend: a woman bragging about returning her sixth perfume to Sephora in one week – products that immediately get thrown away instead of resold. The waste is real, and it's infuriating. James and Robert are also predicting which beauty trends are about to go extinct! They're calling out the death of glossy, dewy lip products and hydrating lip oils are on their way out. They discuss the cyclical nature of trends: glass skin peaked, now we're heading into matte everything like it's the 90s all over again. They also celebrate the return of peel-off masks, obsess over blue sheet masks and predict the rise of fruit-based skincare ingredients (apple, banana, avocado) making a major comeback. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Apollo Ipsum Sleepless Night Black Orchid Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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We're Angry! Fake Aesthetics, Brands Faking Problems & Roasting TikTok Shop 13.07.2026 37minJames and Robert are back with another episode of The Double Cleanse, and this week they're in FULL RANT MODE… they’re unleashing it all. After celebrating Marc Jacobs Beauty's comeback with gorgeously packaged products, James goes on a passionate tangent about something that absolutely infuriates him: why do all lip product shades have to be sexually suggestive? He reads out the offending shade names and rightfully questions why our lips need to be reduced to sexual objects in product marketing. Whatever happened to empowerment and self love in beauty? They're calling out influencers overselling "vintage" film camera aesthetics as revolutionary when it's just low-quality pictures you can replicate with a filter in one click. They're absolutely roasting the TikTok Shop towel warmer dispenser. And most importantly, they're fed up with brands literally inventing problems to sell solutions. Hot towels? No one asked for that. Shitty quality photos? Buy our camera! Walking upstairs wrong? Get our backwards slippers! The message is loud and clear: it's okay to be excited about products, but stop overselling and stop making up fake needs! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Pixi Roll-On DetoxifEYE Serum Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Beauty Products Everyone Loves - But Shouldn't! 06.07.2026 47minWe’re back with a new episode of The Double Cleanse, and James & Robert are calling out the beauty products that everyone seems to love – but absolutely should NOT! After opening with the twins bonding over their hot take that all identical twins should be children, they share hilarious stories about creepy twin encounters and confess that triplets are "the worst people you'll ever meet". From there, James and Robert tackle overhyped beauty products that frankly need to disappear! James absolutely DESTROYS a ‘shape tape’ concealer (which isn’t a tape) – describing it as "liquidated clay," "cat litter," and "flour mixed into concealer". They also call out luxury cream formulations and they break down how beautiful packaging, gold spatulas, and pleasant smells can trick us into thinking we're getting premium results, when in reality, you're paying luxury prices for mid-tier performance. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* mixsoon PDRN Collagen Tinted Moisturizer Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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Everything WRONG With Men's Skincare & Make-Up 29.06.2026 43minJames and Robert are back with another episode of The Double Cleanse and they’re taking men’s skincare and make-up – and why the industry is completely dropping the ball. We get into this episode with bonding over recurring sock disasters whilst they’re in London (plus an embarrassing sock story) as well as a wild Fact Or Fiction story that has to be heard to be believed… Then the conversation gets serious: why do men's skincare and makeup brands absolutely suck? James and Robert break down how brands are making basic products, while K-beauty brands completely nail it by featuring men in displays alongside women's products without any awkward gender gatekeeping. In Korea, brands treat makeup as interchangeable across all genders – no "for men" nonsense needed. The twins discuss how Gen Z is normalizing men wearing makeup (think: Dominic Fike at the Met Gala), yet Western brands still treat men's skincare like a joke – either downplaying ingredients or going hypermasculine with grenade-shaped lip balms instead of just making good products. The verdict? Men deserve access to quality skincare and makeup, whether that's through unisex brands OR properly formulated men's lines – just stop making it embarrassing or basic! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Glow Recipe Watermelon Glow BHA + PHA Pore-Tight Toner Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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Our Skincare & Beauty Recommendations... And How To Use Them! 22.06.2026 44minIf you love our product recommendations on The Double Cleanse, then this episode is for you! James & Robert are talking all about their favourite products… and they’re spilling how they’re ACTUALLY meant to be used! Our episode kicks off with an exciting update: the twins are going to Korea twice this year – and, even better, they’re planning to go twice that year in different seasons! Of course, this means debate about packing extra suitcases, dealing with Seoul's notorious June-July humidity, and how hot weather affects skin and makeup. Then comes the good stuff: product recommendations! From the Korean made foundation that keeps makeup looking fresh all day (without turning oily), to the cleansing oil that refreshes without irritating skin. The twins also discuss their double-cleansing routines, the importance of minimizing water exposure for sensitive skin and why certain textures make all the difference when you're dealing with heavy makeup. These are the products they genuinely reach for and repurchase! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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Ranking Celebrity Beauty Brands: Who Puts In The Effort? 15.06.2026 54minWe're back with another episode of The Double Cleanse, and this week James & Robert are raking celebrity beauty brands by how much effort the celebrities are ACTUALLY putting into them! But first, Robert gives us the tea on his recent wedding (!!) – spoiler alert: it was nothing like a typical wedding. The twins also bond over their mutual wedding horror: Robert was mistaken for James all night, while James regrets not eating more of the bacon bar. Then comes the main event: ranking celebrity beauty brands by effort level. They dissect Kylie Cosmetics, Brad Pitt's skincare line (which feels like a contractual obligation), and Jared Leto's skincare brand where he admitted he doesn't even use skincare – literally within the first week of launch! James defends Harry Styles' Pleasing as genuinely thoughtful with real vision, while Robert refuses to believe in it. Gwen Stefani gets roasted for basic, dropship-quality packaging. The twins champion women-founded indie brands like Blend Bunny and Glitz Cosmetics, whose pigmentation and quality actually rival Dior. The verdict? Most celebrity brands are vanity projects with minimal involvement – so they want to hear from YOU about which celebrity brands you think actually have genuine effort behind them. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* L'Occitane Shea (Karité) Hand Cream medicube No Cast Just Glow Collagen Sunscreen Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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Beauty Products We CAN'T LIVE WITHOUT! 08.06.2026 47minJames and Robert are back with another episode of The Double Cleanse, and this week they're getting REAL about the products they actually spend their own money on – not PR, not sponsorships, but genuine favourites they can't live without! Robert kicks things off by revealing he's potentially moving and has been sorting through his hoarding habits – specifically his obsession with Olive Young Korean beauty hauls. Turns out he has about 20 bottles of one serum that he keeps repurchasing because he finishes them so quickly, plus an entire collection of Tamagotchi multi-purpose balms that he's too self-conscious to film! From there, they dive into their actual favourite products: James raves about the eye whitening drops that make his eyes look impossibly bright, Robert goes deep on a lifting cream calling it a proper old-fashioned anti-ageing moisturiser. Robert rants about TikTok Shop sellers claiming it's a "Botox cream" (a lie) or namedropping Cardi B as if her endorsement matters – spoiler: it doesn't need celebrity backing to be genuinely good. The twins wrap up with the reminder that these are products they've actually paid for with their own money because they work, not because they were gifted. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* BIOHEAL Probioderm 3D Lifting Cream AESTURA ATOBARRIER365 Cream SK-II Facial Treatment Essence SUNGBOON EDITOR Green Tomato Pore Lifting Ampoule+ LANEIGE Translucent Powder Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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Do Influencers Owe You ANYTHING?! 01.06.2026 41minJames and Robert are back with another episode of The Double Cleanse, and this week they're tackling the MASSIVE question: Do influencers owe their followers anything? After celebrating James's 11-year YouTube anniversary (still can't believe it!), the twins chat about their upcoming live shows in New York (April 28th) and LA (April 25th) – complete with meet and greet tickets and intimate seating... we're so excited! The real talk starts when James and Robert address current influencer drama: an unnamed mega-influencer who received a DM from a follower asking them to share a GoFundMe after losing their job – and instead of ignoring it, the influencer went on TikTok to rant that the follower was lazy and should "just get another job." The twins are absolutely furious about this. We're breaking down why influencers DO owe their followers basic respect and kindness - especially when those followers are directly responsible for their wealth and platform. They dissect the argument that "content is the exchange" and compare it to terrible customer service: just because you got your order doesn't mean the server can be rude to you. Most importantly, they emphasize that helping doesn't always mean money – it's about how you REACT when someone asks for help during a genuine crisis. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Rom&nd Juicy Flash Lip Oil Dr.G - Skin Boost PDRN Sun Serum Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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Skincare Tips That ACTUALLY Make A Difference! 25.05.2026 43minLooking for skincare tips that are ACTUALLY going to improve your skin... look no further! James & Robert have you sorted on this episode of The Double Cleanse. After opening with Robert's mysterious allergy situation (is it the salad? The lettuce? Who knows?), the twins dive into another wild fact or fiction story about a fashion influencer who allegedly scammed followers out of hundreds of dollars with a mystery clothing bundle scheme... Our main topic this episode is James & Robert's most valuable skincare wisdom - the products, tips and techniques that are going to help you achieve that highly sought after glow. James delivers his most important skincare tip: CALM DOWN with exfoliation, he explains the "little and often" technique and encourages the use of gentler alternatives for your skin. The key message? You don't need to win a race with your skincare – slow, steady, and gentle wins every time. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* GLOW Peach Peptide Repair Lip Balm Lisa Eldridge Velatura Balm Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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The BEST Beauty Products For Under £10!? 18.05.2026 46minWe're back with another episode of The Double Cleanse... and this time we're proving that great beauty doesn't have to break the bank with James and Robert's favourite budget-friendly products under £10! Opening the show, the twins dive into an important PSA about a disturbing influencer trend: reusing the same fake before-and-after footage for multiple different products. James exposes how some influencers are using blurred filters and even faking acne to create dramatic, fake "transformations" – and people are falling for it in the comments! From there, James & Robert get into the good stuff: their genuine budget beauty heroes that actually work. James champions a Vitamin C powerhouse that rivals luxury brands at a fraction of the price, while Robert raves about the perfect slugging alternative to Vaseline with actual skincare benefits. The twins also share their top shopping hacks for finding drugstore deals. The message is clear: you don't need to spend a fortune to get great results – you just need to know where to look! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Cell Fusion C - Laser UV Pore Sun Serum Milk Makeup Hydro Grip Gel Concealer Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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The MOST ANNOYING Influencer Trends On Social Media 11.05.2026 38minJames and Robert are back with another episode of The Double Cleanse, and this week they're calling out the most annoying influencer trends taking over social media right now! After opening with the twins realizing just how miserable and whiny they've become (choking on their own spit and complaining about aluminum foil – classic signs of getting old), they unleash their frustrations about the influencer behaviours that drive them absolutely insane. James & Robert are tackling the rise of "expert" influencers who make blanket statements without proper credentials (looking at you: self-proclaimed dermatologists and "skin experts"), the annoying visual hooks where people wave products in and out of frame or overpour toner for engagement, and the exhausting double standards around "real skin" content. The twins also discuss how some influencers are changing their dialect and speech patterns to mimic other creators and why making bold statements about products being universally bad is irresponsible. The key message? Stop overpromising, stop pretending to be an expert when you're not, and for the love of god, stop wasting toner for a hook! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* TIRTIR Matcha Dual Serum Rephr LC03 & LC01 Brushes Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sex DOESN'T Sell Anymore In Beauty (And Here's Why) 04.05.2026 39minWe're getting down and dirty in this new episode of The Double Cleanse as James and Robert ask: Does sex still sell in beauty advertising? After opening with James confessing to scaring himself sleepless with alien abduction stories (ghosts and murderers are fine, but aliens? absolutely not), the real conversation kicks off when the twins tackle how beauty advertising has evolved from the sexy, provocative campaigns of the early 2000s to today's random celebrity endorsements and "fresh, natural" friend-group aesthetics. The twins aren't buying it. James & Robert discuss how sex appeal in advertising has shifted from aspirational glamour to just... attractive people standing around looking relatable. They also question whether brands are using spokespeople who have any genuine connection to the products they're promoting. The overall verdict? They miss the high-fashion, stylised advertising of the '90s and early 2000s (with modern diversity), and they're calling out brands that think slapping a random attractive person in front of a camera counts as compelling marketing. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Juliette Has A Gun Banana Rush - Eau de Parfum JUNG SAEM MOOL Men Slim Fit Nuder Cushion Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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Has Beauty Forgotten About Innovation? 27.04.2026 42minWe're back with another episode of The Double Cleanse, and this week James and Robert are asking the big question: Do we actually want innovation in beauty, or do we just want fun? After opening with Robert reminiscing about his professional makeup kit days (neon pigments for natural bridal makeup, obviously) and the organizational chaos that came with it, the twins dive into a Fact or Fiction story about an influencer who ran a "giveaway" worth $3,000, and the drama of influencers selling their free PR packages for hundreds or even thousands of pounds on resale sites – because nothing says gratitude like profiting off gifts, right? The real topic hits when James and Robert ask: what does innovation even mean in beauty anymore? They debate whether brands care more about going TikTok viral than creating genuinely good products and discuss how innovation has shifted from science-driven formulas to visually appealing packaging. It seems that some brands want cutting-edge science... whilst others want fun packaging and exciting textures! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Jordan Samuel Skin Hydrate Facial Serum Little Ondine Powder Blush Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Vanity of Influencer Culture (We're Exposing It All) 20.04.2026 49minJames and Robert are back with another episode of The Double Cleanse, and this week they're calling out performative influencer culture! From the fake "minimal beauty routines" to the virtue signalling... it's all getting addressed. We're kicking off the episode by diving into the rise of wellness supplements disguised as skincare. From Medicube's collagen tongue strips to the Korean pick-and-mix supplement shops that feel like Crocs with Jibbitz, they're questioning whether any of this actually works or if it's just fun theatre. The real conversation starts when James and Robert tackle the performative influencer behaviours that are taking over social media – particularly the sudden trend of everyone claiming to have a "minimal routine" despite having PR rooms full of hundreds of products. James and Robert aren't buying it! They discuss how influencers are trying to separate themselves from the negative perception of beauty influencers by pretending to be low-maintenance, anti-consumerist, or morally superior... when in reality they're still promoting products left and right. The twins call out the hypocrisy of dermatologists who claim they "never do sponsored posts" (which just means they don't trust themselves to stay honest), and they champion genuinely authentic creators who aren't afraid to recommend other brands even while running their own. The key message? The general public isn't as stupid as some influencers think – people can see right through the performative nonsense. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* FRANKLY - PDRN Bounce Ball Cream YUNJAC Skin Perfecting Protective Base Prep Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
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