The Fintech Marketers and Leaders Podcast

Building Trust, Driving Growth & Staying Customer-Obsessed with Amy Loh, CMO at Pipe 08.07.2025 38min

Send a text Revenue-based financing. Embedded capital. Two sides of the same fintech coin—but scaling one is way harder than building the other. In this episode, Amy Loh breaks down how Pipe navigated a major product pivot without losing its mission, voice, or growth momentum. From her time building verticalised marketing engines at Square to scaling a lean team at Pipe, Amy shares how to make your marketing work smarter—especially when you're not the one pressing send. If you’re growing a fi...

How Cynergy Bank Is Balancing Brand, Tech and Trust with Martin Kennington, Director of Marketing & Customer 03.06.2025 42min

Send a text Brand or performance? AI or human? Scale fast or build trust? Martin Kennington has been on both sides of the fintech marketing jungle—from scrappy startup content campaigns to boardroom brand pitches. Now at Cynergy Bank, he’s helping lead the charge as they scale into the mid-market without losing their identity. In this episode, Martin shares what it really takes to grow a fintech brand today—breaking down where marketers should push, pull, pivot, and stay put. If you care ab...

Financial Education & Building for the Self-Directed Investor with Amberly Jones, Head of Growth at Frec 28.04.2025 32min

Send a text Direct indexing. Tax-loss harvesting. Capital gains strategy. Sounds niche, right? Not anymore. In this episode, Amberly Jones, Head of Growth at Frec, breaks down how they’re making a traditionally exclusive wealth strategy—direct indexing—accessible to a wider audience. From tackling financial education to layering in a light-touch sales team (yep, in a FinTech!), Amberly shares how her team is building trust, scaling sustainably, and carving out a space in a seriously crowded m...

How Cheddar is Redefining Financial Inclusion with Luke Ladyman COO & Co-Founder of Cheddar 21.03.2025 38min

Send a text In this episode, we sit down with Luke Ladyman, the COO & Co-Founder of Cheddar, to unpack the pivotal shifts, challenges, and innovative strategies behind building a successful FinTech startup. Originally launched as a peer-to-peer payments platform, Cheddar has evolved into a loyalty and rewards platform focused on financial inclusion. Luke takes us through the strategic pivots, data-driven growth tactics, and partnership strategies that helped scale the company to over 100,...

Cracking Crypto Growth with Imo Bábics Cheif Growth Office at Relai 21.02.2025 40min

Send a text In this episode of The Fintech Marketers and Leaders podcast, we sit down with Imo Bábics, a fintech marketing veteran with over 15 years of experience, to discuss how to grow a fintech brand in the highly competitive and ever-evolving crypto space. From leading global marketing efforts for brands like Xbox, PlayStation, and EA to spearheading growth at Bitpanda and Relai, Imo shares his expertise on navigating market volatility, leveraging organic marketing, and building trust in...

The challenges and opportunities of rebranding, with Leah Glass, VP, Global Marketing at Convera 12.08.2024 29min

Send a text Shameer sat down with Leah Glass, VP of Global Marketing @ Convera, to talk about how to navigate a rebrand. Before becoming Convera, the company was part of Western Union Business Solutions, a lesser-known division dedicated to b2b payments. Leah was first introduced to payments and fintech in her prior role at Amazon. At Convera, she leads a cross-functional marketing team that drives growth, customer engagement, and competitive differentiation. She oversees lead generatio...

The value of communications in driving business growth, with Valentina Kristensen, Corporate Affairs Director at OakNorth 05.08.2024 46min

Send a text Valentina Kristensen, Corporate Affairs Director at OakNorth, talked about the value of communications in driving business growth in fintech. OakNorth was founded by entrepreneurs for entrepreneurs who had bad experiences trying to secure a loan for their company. The company has lent over 10 billion pounds to businesses across the UK and a variety of sectors. At OakNorth, Valentina oversees external and internal communications, events, content, ESG/sustainability and helps ...

Marketing campaign evolution and embracing change, with Ian Roberts, Marketing Director, Direct Acquisition at Vitality 29.07.2024 42min

Send a text Ian Roberts, Marketing Director, Direct Acquisition at Vitality, talked about campaign evolution and the importance of embracing change. A customer-led, commercially astute leader with over 25 years in financial services marketing — creating and delivering marketing strategies, propositions, and campaigns — he oversees all direct-to-consumer and direct-to-business acquisitions at Vitality. He previously worked for names like Aviva and Lloyds Banking. With more than a million...

Building genuinely disruptive products, with Chris Franklin, CMO at VibePay 22.07.2024 41min

Send a text We had Chris Franklin, VibePay's CMO, talk about how this fintech builds products with the end user in mind. Fresh-faced in the FinTech space, Chris has a background in retail management. Tired of the 16-hour workday schedule, Chris took six months off to backpack in Asia and Australia and returned with a desire to get into Marketing. He got a Creative Writing degree and worked through the ranks at British Gas for six years, including two more as the Head of Marketing of the...

Adapting to the new Content Marketing landscape with Loïs Mills, Senior Content Lead at Yonder 15.07.2024 46min

Send a text We had the lovely Loïs Mills, Senior Content Lead at Yonder, chat about the role of content marketing in today’s day and age. Loïs tried the corporate and entrepreneurship life before making her way into the startup life, which she calls “not the straightforward journey.” Currently the Senior Content Lead at Yonder, she aspires to establish the brand as more than just a credit card product and to give it life. Yonder is the credit card for modern explorers, on a mission to improve...

How to craft authentic brand narratives, with Toni Gregory, Head of Content Marketing at GoCardless 08.07.2024 38min

Send a text Toni Gregory, Head of Content Marketing at GoCardless, shared some inspiring insights on crafting authentic brand narratives. Toni’s career has been blooming at GoCardless. She rose from Content Marketing Manager to Head of Content Marketing and is currently ensuring all content marketers are aligned while overseeing the brand strategy. Toni’s also leading GoCardless’ event series supporting Women in Tech. GoCardless helps over 75,000 businesses make and collect payments wor...

How to Scale Fintech Products for Explosive Growth, with Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc. 19.03.2024 29min

Send a text Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc., shared her user acquisition secrets for scaling fintech products and achieving growth. Before moving to FinTech, Ishita was in EdTech, teaching Google Ads for Beginners at the Coursera Project Network, where she reached 110K+ learners. A marketer with deep consumer empathy and strong analytical thinking skills, she oversees all paid media marketing activity at Upgrade Inc., including paid search, paid social display a...

How to Develop High-Quality Content Your Audience Loves, with Sheridan New, Brand Content Lead at Chip 11.03.2024 29min

Send a text Sheridan New, Brand Content Lead at Chip, talked about captivating and engaging your audience with the right content. Sheridan has always had a strong affliction for words, collecting an abundance of diaries, magazines and notebooks since she was a kid. After working at a boutique marketing agency in Australia, she made the 19-hour jump to London to a more writing-centric role as a Content Writer at the fintech startup Chip. Content writer turned Content Manager Sheridan rec...

How to Run Fintech PR Activity Like a Pro, with Chantal Swainston, Fintech PR Consultant & Founder of The Heard 04.03.2024 31min

Send a text Chantal Swainston is an independent Fintech PR consultant and Founder of The Heard—an award-winning spokesperson index for women and non-binary people in Fintech who want to get into public speaking. From introducing brands to new regions, launching new products in open banking and investments, and tackling corporate issues and reputational crises, Chantal has over a decade of PR experience. She has worked with brands like American Express, eBay, LinkedIn, and Klarna. Previously, ...

Experimentation: A Playbook for High-Performing Fintech Campaigns, with Tierney Cowap, Growth Campaigns Manager at Monzo 26.02.2024 46min

Send a text Tierney Cowap, Growth Campaigns Manager at Monzo, shares her knowledge on campaign experimentation in fintech in the latest episode of The Fintech Marketers and Leaders podcast. With previous experience in PR and digital publishing, Tierney has led multi-channel marketing strategies for influential global publishers, including VICE, The Daily Telegraph, Refinery29 and The Independent. At Monzo, she was recently promoted to Growth Campaigns Manager, working at the intersectio...

How to innovate and thrive in Fintech using AI, with Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido 19.02.2024 32min

Send a text We had the pleasure of speaking to Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, about how AI helps fintechs innovate and stay ahead of the competition. With an impressive 20-year career in marketing, Paul has worked across a broad range of industries, from AI and fintech to mobile operating systems, with big names like Nokia and Mozilla. At Onfido, he leads everything from global and product communications to analyst relations, customer ...

How to Rebrand for Fintech Growth, with Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions 12.02.2024 34min

Send a text Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth. With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at GoCardless before becoming Head of Marketing at Edenred Payment Solutions. Now, Raquel drives brand growth, leading a team of experts in product marketing, branding, design, content, and events. Passionate about diversity and inclusion, she actively...

How to build a human-centric FinTech brand, with Ariana Sverdlik, Head of Global Brand at SumUp 05.02.2024 37min

Send a text Ariana Sverdlik, Head of Global Brand at SumUp joined Shameer on an inspiring chat about creating and growing a human-centric FinTech brand. From big brands with small budgets to small brands with big dreams, Ariana has built communities and campaigns for Disney, Loreal and many others. At SumUp, she’s empowering teams globally to understand the brand and help bring it to life in the real world. She works with stakeholders, connecting the dots and how they communicate across all m...

How to Unleash Your Fintech’s Creative Edge, with Harshil Varsani, Head of Creative at TotallyMoney 29.01.2024 32min

Send a text Harshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs. A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and startups. As the Head of Creative at TotallyMoney, he looks after a diverse, integrated team of copywriters, designers, illustrators, motion designers and UX writers. Since he joined the company, his team has grown from two digital designers to 1...

How to make community building work for your fintech with Henry Barton, Head of Community and Brand at Uncapped 22.01.2024 36min

Send a text Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities. Henry studied archaeology long before getting into finance, hoping to be the next Indiana Jones. When that didn’t work out, he moved to London, where we held roles from sales to partnerships to publishing for The Times. After working for the UK's largest small business support network, Henry found his biggest passion is h...