The Amy Porterfield Show

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  My New Business Model 6 Months In: The Full Update 15.09.2026 39min

  Digital Course Academy earned over $60 million and served more than 100,000 students. About six months ago, I retired it. This is the update. I'm taking you inside the three coaching programs I run now, the Monday Live masterclass everything flows through, the messaging problem that took me months of rewrites to solve, and the emotional cost of rebuilding a business I'd already built once. Revenue and profit are both on track. There have still been days where I've wanted to come out of my skin, and that discomfort has taught me more about the women I serve than 17 years of teaching ever did. RESOURCES MENTIONED IN THIS EPISODE: The Milly Club Jess Zweig on social media My pivot episode Click here⁠ to try Manychat Pro free for 30 days with code AMYPORTERFIELD You want to hit your first million dollar year. I've watched a lot of women get close and plateau. ⁠My Free Training⁠ teaches the one framework that took me from half a million to my first million (and now $139M in revenue). If you're ready to break through that plateau, ⁠click here to save your spot.⁠ MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  Nedra Glover Tawwab: Stop Doing Work That's Not Yours 08.09.2026 49min

  How Hyper-Independence Caps Your Revenue, and What to Hand Off First Being good at something has never been a reason to keep doing it. Nedra Glover Tawwab has three questions that tell you what should stay yours, and she asks them in this episode. You can build a business where every decision waits on you and still call that a strength, because it worked for a long time. Nedra calls it hyper-independence, and she says nobody's born with it. You picked it up back when handling everything yourself was the safest option you had. Nedra's been a licensed therapist for almost 20 years and was named to the TIME 100 list of Most Influential People in Global Health. She lays out her sequence for handing work off and how far to step back once you do, then she goes after the self-made badge that so many women in this space wear with pride. RESOURCES MENTIONED IN THIS EPISODE: Click here to try Manychat Pro free for 30 days with code AMYPORTERFIELD Set Boundaries, Find Peace by Nedra Glover Tawwab The Balancing Act by Nedra Glover Tawwab Nedra Glover Tawwab's website Nedra Glover Tawwab on Instagram You want to hit your first million dollar year. I've watched a lot of women get close and plateau. My Free Training teaches the one framework that took me from half a million to my first million (and now $139M in revenue). If you're ready to break through that plateau, click here to save your spot. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  Stop Handing Your Next Hire a To-Do List 01.09.2026 26min

  How to Attract A-Players as Employees Every quarter I open the books. My team sees the revenue, the profit, all of it.Most founders assume their people would head for the door if they saw the full picture, and mine treat those numbers like they belong to them. None of what keeps great people costs you a dollar. It comes down to four things: how you bring someone in, how much you let them own, how clearly they see where you're headed, and how you treat them on the way out. I'm walking you through all four, including the ownership shift that stopped me from doing my assistant's job with extra steps and the weekly check-in that catches burnout before it turns into a resignation. Every piece of it sizes down to one contractor and fifteen minutes. The team you'll have in three years is being shaped by how you lead the one person in front of you right now. RESOURCES MENTIONED IN THIS EPISODE: Click here to try Manychat Pro free for 30 days with code AMYPORTERFIELD What the Heck is EOS? by Gino Wickman and Tom Bouwer You want to hit your first million dollar year. I've watched a lot of women get close and plateau. My Free Training teaches the one framework that took me from half a million to my first million (and now $139M in revenue). If you're ready to break through that plateau, click here to save your spot. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  Jam Gamble: How to Stop Replaying What You Said 25.08.2026 53min

  Why the Voice Telling You to Play Small Belongs to Someone Else The sentence that makes you shrink in rooms you earned your way into came out of someone else's mouth first. A teacher, a parent, a boss, an ex. Jam Gamble calls those your "Kanyes," and she's spent her career getting them out of women's heads. Jam spent 15 years in special education learning to read what people communicate without words, and she now coaches founders, executives, and politicians. She'll teach you how to name the person who planted your Kanye, what to do at 2am when you're replaying a meeting that went south, how to hold your number on a sales call without talking yourself down, and how to stop leaving escape hatches in conversations you meant to end. RESOURCES MENTIONED IN THIS EPISODE: You want to hit a million in revenue. I've watched a lot of women get close and stall out there, and it's rarely because they weren't working hard enough. My Live Free Training shows you whether it's your offer, your messaging, or your lead gen costing you the most right now. Save your spot. Jam Gamble on Instagram Jam Gamble's website MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  The Hire That Buys Back Your Time 18.08.2026 19min

  The Sorting Exercise That Makes Your Next Hire Obvious I was making millions and still editing my own training videos. For years. I was fast at it and I was saving money, which is how I justified hoarding work someone else should have owned. Hiring feels impossible because your work sits in one giant pile in your head, and you can't hand off what you can't see. Today I'm giving you the sorting exercise that pulls that pile apart. Your only-I-can-do-this column comes out smaller than it feels, and who to hire gets obvious fast. I name the role that lifts the ceiling and what it costs, which is less than you think because you're already paying for most of it in pieces. Not ready for that hire? I'll give you the one hand-off to make this month. Doing it yourself buys you twenty minutes today and charges you those same twenty minutes every single week from now on. RESOURCES MENTIONED IN THIS EPISODE: You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  Ashley Brock: $380 a Month Isn't Enough for Ads 11.08.2026 39min

  How Much to Spend on Ads, and Where 95% of It Should Go Every business you're watching win right now is paying to be found. 17 years in business, and I've paid for ads every single one of them. I've watched women wear "I've never paid for ads" like a badge of honor while the money sat on the table. Ashley Brock has managed over $200 million in ad spend, and she teaches founders to run their own ads in-house. In this episode, we cover how to write a specific ad when you're not a copywriter, the two places she puts AI to work, which Advantage settings you can still turn off, and the column that tells you whether the ad you're about to pause is one step from converting. Ashley won't go below $1,000 a month, and she wants it running 90 days before you judge it. $380 a month never gives the algorithm enough time or budget to learn who's buying from you. RESOURCES MENTIONED IN THIS EPISODE: You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot. Ashley Brock's Win With Paid Ads Challenge Ashley Brock on Instagram Claude Design The Milly Club MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  Start Your Black Friday Planning Now 04.08.2026 16min

  How to Run a Promo With Something You've Already Built You can bring in meaningful revenue this Black Friday without building anything new. Up to 70% of Black Friday search activity happens before the day arrives, so your buyers start getting ready in October, and the lead time you give yourself now is what makes the promo easy to run later. You take one offer you've already created and sold, and you give it a reason to sell during the holidays. I walk you through choosing which one, and the two questions that decide your messaging and your pricing before you write a single email. This can close a revenue gap before December 31. Last year my team sold a planning session at $197 with a $47 add-on, and we shut it off the Wednesday before Black Friday on purpose. Both reasons are in here, along with the one decision I'd take back. RESOURCES MENTIONED IN THIS EPISODE: You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot. The Milly Club MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  Leanne Lopez Mosley: The Soft Girl Era Is Keeping Women Broke 28.07.2026 1t

  How She Built Million-Dollar Months Without Sales Calls or Live Launches The soft girl era is keeping women broke. Leanne Lopez Mosley built million-dollar months with no sales calls and no live launches, and to her, soft girl millions means you stop being the most expensive line item in your own business. If you keep attracting clients who can't afford you, it's because you're talking to them. Lead with how to make more money and you speak to every revenue level at once, including someone brand new, while your best-fit client scrolls right past because you never named her specific problem. We get into her three internal buying triggers and why she killed her free masterclasses for good. If your gut says do more this year, Leanne makes the case for going deeper on the clients already in front of you, because they're the ones who'd pay you ten times more. RESOURCES MENTIONED IN THIS EPISODE: Find the one thing dragging down your conversions, and the exact fix to turn this month around, in about 45 minutes. The Offer Conversion Scorecard is $27. Click here to grab it. Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you're a multi-six-figure female founder running a coaching, course, or membership business, you're clearly doing something right. The catch is you can't pinpoint what, so your best months feel like luck instead of something you can repeat on purpose. My Free Live Training shows you what's behind your numbers and how to bank on them. Click here to save your spot. Leanne Lopez Mosley on Instagram Rich Queen (Leanne's website) The Soft Girl Millions ShowMORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  5 Places to Look for Revenue Before Chasing New Leads 21.07.2026 16min

  How Seven-Figure Founders Generate Revenue Without New Leads There's money sitting inside the business you've already built, and you've stopped seeing it because you're busy chasing the next thing. So I asked a room of seven-figure founders at a recent Milly Club event one question: if you couldn't get a single new lead for the next 90 days, could you still generate revenue? Hands flew up before I finished asking. One founder realized that trimming her churn by two percentage points was worth an extra $10,000 a month, all from members already paying her. Another ran the math on her funnel and found $100,000 a year sitting in a conversion rate she'd never mapped, with no new traffic. I'm walking you through five places to look in your own business this week, starting with the buyers who already trust you and pulled out a credit card once. By the end you'll know which numbers to pull up before you spend another dollar getting found. RESOURCES MENTIONED IN THIS EPISODE: Find the one thing dragging down your conversions, and the exact fix to turn this month around, in about 45 minutes. The Offer Conversion Scorecard is $27. Click here to grab it. Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you're a multi-six-figure female founder running a coaching, course, or membership business, you're clearly doing something right. The catch is you can't pinpoint what, so your best months feel like luck instead of something you can repeat on purpose. My Free Live Training shows you what's behind your numbers and how to bank on them. Click here to save your spot. The Milly ClubMORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  Callan Faulkner: You're Doing Work Your AI Should Be Doing 14.07.2026 1t 4min

  How She Built a Team of 150 AI Employees Without Letting Anyone Go Look at your to-do list right now. How much of what's on it could be done by something that isn't you? My guest this week, Callan Faulkner, has 30 people on her team and 150 AI employees, and she hasn't let a single person go to make room for them. Callan built The Uncommon Business teaching founders how to hire AI employees, meaning an AI that owns a task or a whole outcome and does it as well as a person would. In three years she's gone from a kitchen-table experiment with ChatGPT to a $19.5 million launch. In this conversation she breaks down exactly how she gets her team to hand the repeatable work to AI and keep only what needs a human, and how you can start doing the same this week. So much of our worth is tied up in effort, in how long something took and how much we carried alone. AI pokes a hole in that story, and for a lot of women it feels like cheating. Callan's reframe: the hours were never what your buyers paid for. Hand off the grunt work and get back the parts of your business only you can grow. RESOURCES MENTIONED IN THIS EPISODE: Find the one thing dragging down your conversions, and the exact fix to turn this month around, in about 45 minutes. The Offer Conversion Scorecard is $27. Click here to grab it. Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you're a multi-six-figure female founder running a coaching, course, or membership business, you're clearly doing something right. The catch is you can't pinpoint what, so your best months feel like luck instead of something you can repeat on purpose. My Free Live Training shows you what's behind your numbers and how to bank on them. Click here to save your spot. Callan Faulkner on Instagram The Uncommon Business The Big Leap by Gay Hendricks 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy Happy Pocket Full of Money by David Cameron Gikandi Dr. Joe Dispenza Claude ChatGPTMORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  3 Numbers You Should Track Every Week 07.07.2026 20min

  Revenue Is the Wrong Number to Watch The Leading Numbers That Tell You What Your Revenue Is About to Do Before It Does It My business coach asked me a simple question about my funnel, and I couldn't answer it. Not because I didn't care. Because I'd stopped tracking it. She stopped me right there and told me something I needed to hear: to succeed with this business model, I have to know my numbers every single week, until they're burned in my brain. Revenue is a lagging number. By the time your bank account tells you something is off, the problem happened weeks or months ago. What actually predicts where your business is headed are your leading numbers, the three or four points in your funnel that move before revenue does. And they look different depending on your business model, so there's no universal list to copy. In this episode, I walk you through the numbers I tracked during my live launch years versus the four I watch now, give you the simple test that tells you whether a number belongs on your list (follower count fails it every time), and show you the exact numbers to watch whether you run a membership, a course, a coaching offer, or an evergreen funnel. RESOURCES MENTIONED IN THIS EPISODE: Multi-six-figure revenue, and the months still feel like a guess? The problem isn't your effort. It's that you don't know which numbers actually predict what your revenue is about to do. My Free Live Training fixes that. Click here to join. High six figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  Why Six-Figure Founders Stall Before Seven 30.06.2026 15min

  The Stage of Business Almost Nobody Names and the Decision That Moves You Through It Only 1 in 10 female-owned businesses earning between $250K and $499K ever reach a million, according to the JPMorgan Chase Institute. Not the ones who didn't try hard enough. All of them. If you're in that range and the effort isn't adding up the way it should, here's what I want you to see: there's a stage between $100K and $500K that almost no one has named. I'm naming it the Quiet Climb. It's the most structurally demanding chapter of building an online business, and because nobody told you it existed, the years of effort that haven't matched your results have probably felt like a personal failure. They're not. They're the signature of the stage. What creates your next jump isn't more work. It's alignment between what you're doing and who you and your buyer have become. Getting there is harder than working harder. It means stopping long enough to look honestly at the business you've built. I close with six exercises you can run this week, including the one question to ask your best client that tells you more than any survey could. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making multiple six figures or annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My Free Live Training fixes that. Click here to join. High six figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  Hobie Porterfield: What It's Like Being Married to Amy 23.06.2026 38min

  The tell-all you've been waiting for, straight from the man behind the stories After years of being the guy you only hear about, Hobie is finally in the studio, and his first order of business is telling on Amy. This is a no-strategy, no-homework hang that's just for fun. You'll get the story behind the wedding-ring tattoo he got before they were even married, plus the most ridiculous thing Amy's ever made him do for content. There's also a newlywed game that proves they still crack each other up after 18 years. It's a peek behind the curtain at the real Amy and Hobie, dorky karaoke picks and all. If you've been with the show for a while, you've earned this one. Meet the real Hobie Porterfield. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My Free Live Training fixes that. Click here to join. High-six-figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Click here to apply.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  Rory Vaden: Nobody Got Rich with Multiple Income Streams. 18.06.2026 47min

  What Every Founder Gets Wrong About Growing a Personal Brand Nobody got rich from multiple streams of income. They got rich from one amazing stream, and then they diversified. Bezos had Amazon. Sara Blakely had Spanx. Yet the advice you keep hearing is to build seven of everything, and it's keeping you smaller, not bigger. My guest Rory Vaden, New York Times bestselling author and co-founder of Brand Builders Group, explains why every new revenue stream isn't just more money, it's eight more jobs you have to fill.  In this episode you'll learn what your brand actually is (it's not your logo or your colors), the one-word question that clarifies your entire business, and why the reason you feel busy but stuck has a name: priority dilution. If you've been adding offers and wondering why nothing's gaining traction, this conversation will change how you decide what to say yes to. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. Find the blind spot that's keeping your revenue stuck. My Free Live Training is built for six-figure female founders who are ready to fix it. Click here to join.  High-six-figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here.  Take the Stairs by Rory Vaden Free Brand Strategy Call with Rory's Team Rory Vaden on Instagram MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  The Tough Love Every Six Figure Founder Needs 16.06.2026 21min

  What 23 Multimillionaire Founders Have in Common The women doing eight and nine figures? They started exactly where you are. I just spent a weekend with 23 of them and came home with three things I've been too polite to say.  If you've been putting in the hours and the results still don't reflect it, at least one of these three is going to explain why. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My Free Live Training fixes that. Click here to join. High-six-figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here.  Leanne Lopez Mosley on Instagram Leanne Lopez Mosley's websiteMORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  Natalie Ellis: How to Build a Business That Runs Without You 09.06.2026 50min

  The Systems Behind a $2.2M Maternity Leave Natalie Ellis took three months completely offline after her second daughter was born. No Slack, no email, no podcast. Her team did $2.2 million in revenue during that window with zero ad spend. Natalie is the founder and CEO of BossBabe, she's crossed $40 million in lifetime revenue on under $3 million in total ad spend, and her brand-new book The Freedom-Based Business Method is out now. In this conversation, Natalie walks me through the exact systems she built so her business could run on its own. She also gets honest about the moment she realized her million-dollar business had quietly become a job she couldn't quit. We dig into the alignment audit she has every founder run before touching a funnel, the "one number" that makes revenue predictable, and why she's never been willing to burn out her audience for a sales spike. Natalie pulls back the curtain on all of it, including the Walmart licensing deal she rarely talks about and the exact rhythm her team runs when she's nowhere near her laptop. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to join. High-six-figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here.  The Freedom-Based Business Method by Natalie Ellis BossBabe Natalie Ellis on Instagram HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Hitting a million doesn't mean the business is built — Natalie made her first million with one $29 membership and a single webinar funnel, then made the mistake most successful founders make. She stopped doubling down on what was working and chased new offers and channels instead. Crossing a revenue milestone is the signal to deepen what's working, not the permission to take your attention off it. 2️⃣ Predictable revenue starts with knowing your one number — Every business has one metric that drives the rest. Webinar sign-ups, sales calls booked, email opt-ins. Once you know yours and build your daily activities around it, revenue stops spiking and lulling. Most founders are running 40 things at once and tracking none, which is why their months look so different from each other. 3️⃣ Your audience's trust is the asset, and you can't get it back once you burn it — Natalie has crossed $40 million in revenue on under $3 million in ad spend because she's protected that trust at every turn. She's said no to sponsorships and promo pushes that would've spiked short-term cash. Founders who treat their audience like a one-time spike machine end up rebuilding their list every year and wondering why nothing converts.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  Stop Your Offers From Competing With Each Other 02.06.2026 15min

  The Real Reason More Offers Means Less Revenue 92% of the people I thought I was preparing for my signature offer never bought it. For years, I sold List Builders Society as the on-ramp into Digital Course Academy. Only 8% of them made it there. The program I'd built specifically to bridge my buyers into my biggest offer was actually a dead end for the other 92%. You may have a version of this in your business right now. The course came first. The membership came later. The coaching program came in when your most committed buyers wanted more access to you. Every decision was right when you made it, and now they're all on the menu at once, quietly competing for the same buyer. In this episode, I'm walking you through the three signs your offers are working against each other, the four-question audit that shows you your entire offer ecosystem in under an hour, and the one repositioning move that brings every program in your business back into a clear path your customer can follow. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to join. High-six-figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Offers Built One at a Time Will Quietly Compete With Each Other — Most six- and seven-figure businesses weren't designed. They were stacked. When you can hear yourself describing two of your offers in nearly identical language with slightly different price tags, you've found a competition point. A buyer staring at two doors to the same room walks away with neither. 2️⃣ A Healthy Bridge Offer Converts at Least 20% Forward — Pull the conversion rate from your entry-level offer into your bigger program. Twenty percent or higher means the bridge is working. Anything under that is telling you the gap lives in the path between them. 3️⃣ Your Signature Offer Gets 80% of Your Focus — Your signature is the one program you'd keep if you could only keep one. From the moment you name it, every other offer answers one question: does it bring people in or give them somewhere to go after? If it can't do either, retire it.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  What Smart Women Get Wrong About Money With Tori Dunlap of Her First $100K 26.05.2026 54min

  Why Earning More Hasn't Made You Feel Safer You've hit the income you used to dream about and money still keeps you up at night. Tori Dunlap has helped over 5 million women figure out why, and it has almost nothing to do with math. She's the founder of Her First $100K, host of the Financial Feminist podcast, and a New York Times bestselling author. In this conversation, she names the money story you absorbed by age seven that's still running your decisions, the guilt ambitious women feel about wanting more, and the line that stopped me cold: women who avoid building wealth stay controllable. If you've been avoiding your profit margin or telling yourself you're "just not good with numbers," you need to hear this one. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you’re a female founder and your coaching, course, or membership business is making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them. Her First $100K Free Money Personality Quiz Financial Feminist by Tori Dunlap Financial Feminist Podcast Her First $100K Tori's Recommended Credit Cards HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your Money Fear Was Cemented by Age 7 — The guilt around wanting more, the urge to look away from your numbers, the feeling that wealth is for other women, all of it is inherited story and social conditioning. Once you can name what you're carrying, you can stop letting it drive your pricing, your launches, and your willingness to charge what you're worth. 2️⃣ It's Not Money That's Stressing You Out. It's Not Knowing. — Tori compares it to driving with no gas gauge. The anxiety isn't because money is hard. It's because you have no idea what's actually happening with it. Look at the numbers, build simple systems, and the constant low-grade dread starts to dissolve. 3️⃣ Women Who Avoid Wealth Stay Controllable — When you don't have money, you can't leave the bad client, the toxic situation, the room that doesn't respect you. Money is the ability to exercise your self-worth. That's the difference between "comfortable" and free. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  Donald Miller's 5-Soundbite Method That Doubles Sales 19.05.2026 46min

  How to Find the Sentence That Makes Buyers Stop Scrolling Your offer is solid. Your audience is there. So why are the right people still scrolling past you? Your messaging isn't giving them a reason to stop. Donald Miller, founder of StoryBrand, walked into a $300 million oil and gas company, gave them a three-word tagline, and drove a 99% lift in their test market. In this episode, he shares his PEACE framework, the five soundbites every business needs, and the three questions buyers silently ask in the first five seconds on your homepage. Your messaging fix starts here. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If your coaching, course, or membership business is at $150K or more, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free Live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them. StoryBrand Messaging Intervention by StoryBrand Donald Miller on Instagram HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Build Your Messaging Around the PEACE Framework — Donald Miller's PEACE framework gives you five soundbites to anchor every piece of marketing you create: Problem, Answer, Change, End result, plus Empathy. When you build all five and use them consistently, you give your audience one clear story across your homepage, your emails, and every social post you publish. 2️⃣ People Only Buy What Helps Them Survive — Every product anyone has ever bought, they bought to increase their chances of survival. That's why Donald says your soundbite has to position you as a survival asset. When your messaging makes the right person feel you're moving them closer to the security and growth they're after, they stop scrolling and listen. 3️⃣ Pass the Five-Second Test on Your Homepage — When someone lands on your website, you have five seconds to answer three silent questions. What do you offer, how will it make my life better, and what do I do to buy it. Open your homepage right now, read it for five seconds, close the tab, and check if you can answer all three. That gap is often where your sales are leaking.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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  They Love You. They Won't Buy. 12.05.2026 20min

  The Layer Underneath Every Six-Figure Plateau You've rebuilt the funnel, rewritten the sales page, added another bonus, and tested every subject line. But when your launch numbers come in… your revenue hasn’t budged.  There's a layer sitting underneath every funnel and every sales page. It's a strategic decision most six-figure founders have never been taught to examine, and when it's off, it creates a very specific pattern of revenue inconsistency that no amount of optimization can fix. It's called positioning. In this episode, I'm walking you through what positioning actually is, how it's different from messaging, and three signals that tell you it's the layer that needs your attention first. By the end, you'll know where the leak in your business actually lives, and you'll have three concrete starting actions to take before your next launch. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If your coaching, course, or membership business is at $150K or more, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them. The Milly Club Made to Scale Mastermind HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Positioning Is the Decision Before the Words — Messaging is the words on the page. Positioning is who those words were written for, what stage they’re in, and what exact problem you're solving for them. Get that clear and your copy starts working. Leave it fuzzy and you'll rewrite the sales page ten times and watch the number stay the same. 2️⃣ Clarity Creates Confidence — When you keep softening the language around your price, it shows up as a confidence problem. Specificity in your positioning is what creates the confidence. When the right person reads your offer and sees themselves in the first three sentences, the number stops being something they’re weighing. 3️⃣ A Funnel Can't Fix a Positioning Problem — Every funnel sits on top of one question: who is this offer for, and what exact problem does it solve for them? When positioning hasn't answered that, no email sequence ever will. Fix the layer underneath the funnel before you optimize anything else. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!