Thriving Practice with Tracy Cherpeski

Jaksot

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  Brand Before You Market: What Independent Practices Get Backward About Growth Featuring Ashley Gay, EP 282 16.09.2026 36min

  Ashley Gay of Digital Ash Agency joins Tracy to make the case that branding — not marketing — is the foundation every thriving practice is built on. If your practice is hitting a ceiling, this episode will show you why the audit has to come before the ads.
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  Nobody Wants to Be the Bad Guy: What No-Shows Really Cost Your Practice – A Special SNACK Episode, EP 281 11.09.2026 11min

  Miranda and Tracy break down what no-shows really cost a practice and how to enforce a cancellation policy without being the bad guy.
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  Building a Private Practice You Actually Want: Psychiatry, Aesthetics & Longevity Featuring Dr. Daniela Rizzo, EP 280 09.09.2026 38min

  A psychiatrist walks away from 20 years of hospital burnout and builds a thriving private practice—then writes a guide so you don’t have to figure it out alone. Dr. Daniela Rizzo shares her vision-first approach to practice building, why combining services works, and what trust really looks like in healthcare.
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  Crush Q4 Smarter: The Pre-Purchase Inspection for 2027, EP 279 02.09.2026 12min

  Forget the Q4 sprint. Tracy introduces the pre-purchase inspection framework: audit your vision, systems, and financial clarity in August, so you can actually leverage them and crush Q4 smarter in the months ahead.
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  Stop, Hand Off, or Automate: The Framework Practice Owners Actually Need – A Special SNACK Episode, EP 278 28.08.2026 11min

  Physicians spend 31 hours a week on administrative tasks instead of patient care. A psychiatrist and practice owner explain why this is a values conflict, not a productivity problem, and the framework to fix it.
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  The Hidden Cost of Chaos: How One Question Can Fix Your Healthcare Operations Featuring Srikar (Sam) Yeruva, EP 277 26.08.2026 45min

  Your healthcare practice has hidden inefficiency eating up clinician time and patient experience. Operational intelligence reveals it—and fixes it. Learn how to build a solid operational foundation before scaling.
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  [REPLAY] From Pajama Charting to Month-Long Vacations: Practice Management Software That Actually Understands Healthcare Featuring Damien Adler, EP 276 19.08.2026 47min

  A psychologist who ran his practice into burnout built systems so effective that his practice ran without him - including month-long vacations in Europe. Damien Adler shares how to automate your way to work-life balance and reclaim the time, energy, and passion you started your practice for.
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  From Idea to Live: How to Plan an Event Your Practice Actually Enjoys, a special SNACK Episode, EP 275 14.08.2026 13min

  From the first spark to registration live: Tracy and Miranda walk through the event-planning systems that keep details from falling through the cracks. Discover how to use data to decide which events matter, templatize your workflow, and actually enjoy your own event.
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  Stop Overpaying Taxes: A Tax Strategist Reveals the Strategies Doctors Are Missing Featuring Rachel Michaelov, EP 274 12.08.2026 47min

  A tax strategist reveals the strategies high-earning healthcare professionals can use to legally reduce their tax burden—and why most practice owners have never heard of them. Learn the difference between reactive CPAs and proactive tax strategists, and discover how to keep more of what you earn.
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  Infrastructure for Readiness: The Missing Foundation of Sustainable Practice Growth, EP 273 05.08.2026 13min

  Tracy reveals why infrastructure—not ambition or effort—is what separates sustainable practice growth from burnout, and how to identify and build the foundations your practice actually needs.
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  Before You Buy AI: The Smarter Way to Cut Admin Burden and Grow Your Practice Featuring Clark Van Oyen, EP 272 29.07.2026 37min

  Cortico Health founder Clark Van Oyen shares why online booking — not AI — is the fastest way to cut admin burden in your practice, and how to hold your vendors accountable for real outcomes.
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  Why Practice Growth Isn't a Straight Line (And What To Do When It Cycles Back) - A Special SNACK Episode, EP 271 24.07.2026 12min

  Miranda turns the tables on Tracy to ask why practice growth cycles back through hard seasons instead of moving in a straight line — and how to tell the difference between a repeat lesson and real regression.
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  Don’t Wait for the Audit: Three Compliance Gaps Hiding in Your Practice, Featuring Dr. Natasha Guess, EP 270 22.07.2026 35min

  Compliance consultant Dr. Natasha Guess explains why compliance belongs in your daily operations — not a dusty policy binder — and shares the three gaps she finds in nearly every small practice, plus one step you can take this week.
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  30 Seconds to Connect: What Healthcare Practices Get Wrong About Patient Communication Featuring Danny Bobrow, EP 269 15.07.2026 43min

  In this episode, Tracy Cherpeski sits down with Danny Bobrow, a healthcare marketing consultant who has spent more than 35 years helping dental and medical practices grow — not just by generating leads, but by helping teams turn those leads into loyal, kept appointments.
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  Two Websites, One Brand: What Our Site Merger Taught Us – A Special Snack Episode, EP 268 10.07.2026 11min

  Miranda turns the mic on Tracy to unpack why they built — then rebuilt — the Thriving Practice Community’s website, and what independent practice owners can learn about brand clarity from their real-time course correction.
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  “I Take What I Get” — And Other Costly Myths About Your Payer Contracts Featuring Brett Spark, EP 267 08.07.2026 43min

  Brett Spark of Aroris Health reveals why almost no private practice has its payer contracts organized — and how that blind spot quietly costs practices real revenue every year.
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  Still Doing It Yourself? What That's Really Costing Your Practice, EP 266 01.07.2026 17min

  Are you the one still writing every patient email, every social post, every practice announcement? In this solo episode, Tracy asks the question most practice owners don’t want to answer: is that actually your job?
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  “I Don’t Want to Burden Them”: The Real Reason Practice Owners Go It Alone – A Special SNACK Episode, EP 265 26.06.2026 12min

  Many practice owners don’t recognize their own isolation until someone names it, and it’s rarely about lacking support at home — it’s reluctance to burden people who already have full plates. This episode also gets into why generic networking falls flat compared to peer-specific community, and why ”I don’t have time” is often about more than the calendar.
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  Whoever Answers the Phone Wins: The Hidden Cost of Missed Calls Featuring Erika Sanchez, EP 264 24.06.2026 35min

  Five missed phone calls could be costing your practice $5,000 to $10,000 a month — and most practice owners have no idea it’s happening. In this episode, Tracy talks with Erika Sanchez, CEO of Healthcare Call Center, about the hidden gap between marketing spend and practice growth.
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  Is Your Practice a Sellable Asset? Luisa Alberto on Cash Flow, Sustainability, and Building to Exit, EP 263 17.06.2026 39min

  Tracy Cherpeski sits down with Luisa Alberto, CEO of People First Finance, People First Foundations, and Kindredly — three companies built around making self-employment less overwhelming and more sustainable.