Book Marketing Mentors

Jaksot

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  Why Readers Trust Some Authors and Tune Everyone Else Out - BM543 16.09.2026 28min

  What makes a reader trust you enough to buy your book, recommend it, or see you as the expert to follow? This week’s guest is Scott Carley, known as the Trust Energizer and creator of the Trust Credit Score. Scott reveals why trust may be one of the most overlooked assets in an author’s marketing strategy and how it influences everything from credibility to book sales. Every reader is sizing you up, often without realizing it. They’re asking silent questions about who you are, what you stand ...
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  How to Market Your Book on a Budget and Still Get Noticed - BM542 09.09.2026 28min

  Are you spending more money marketing your book than you’re making from it? This week’s guest, Kevin M. Hall, author of Book Marketing on a Budget: Simple Steps for New Authors, shares practical ways to increase visibility, connect with readers, and create opportunities without spending a fortune. Kevin proves some of the most effective book marketing strategies are often the simplest ones. Key Takeaways Could one tiny change help you sell more books? Discover overlooked marketing opportuniti...
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  How to Use AI to Write Your Book Without Losing Your Authentic Voice - BM541 02.09.2026 30min

  Want to use AI to write and market your book more effectively without losing your voice? This week, bestselling author and AI expert Karin Volo shares practical ways authors can use AI throughout the book-writing process. You’ll learn how to use AI to brainstorm stronger ideas, organize your thoughts, speed up research, improve your prompts, and refine your writing without handing over control of your book. Karin also explains how to train AI to better understand your voice, what information ...
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  The AI Book Revolution: How Authors Can Reach More Readers and Earn More - BM540 26.08.2026 27min

  What if a book could do more than simply be read? This week, I’m talking with Ahmed Kamel, technology entrepreneur, AI innovator, CEO of Sinai AI, and co-founder of YOUXEL Technology. Ahmed shares how AI is beginning to change the reading experience itself, creating new ways for readers to interact with books and new opportunities for authors to extend the value of their work. You’ll learn how AI-powered books can offer features such as translation, audio, summaries, customized navigation, an...
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  Why You’re Afraid to Market Your Book, Even When You Know How - BM539 19.08.2026 28min

  Could the real reason you’re avoiding book marketing have nothing to do with marketing? You know you need to talk about your book, yet every time you think about promoting it, reaching out, or asking for the sale, something inside you pulls back. This week’s guest is Judy Kane, author of Your Four Truths: How Beliefs Impact Your Life and an expert in uncovering the subconscious beliefs that shape our choices. Judy explains how fear of visibility, rejection, criticism, and selling can quietly ...
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  How to Attract Dream Clients With YouTube and AI - BM538 12.08.2026 27min

  Are you tired of chasing clients, posting constantly, and wondering whether any of it is actually helping your book or business? What if the right clients could discover you, learn from you, and decide they want to work with you before you ever speak? This week’s guest is Helmi Hasan, an engineer-turned-marketer and founder of a thriving consultancy that helps non-technical entrepreneurs use AI and YouTube to attract clients without paid ads or becoming full-time influencers. Helmi explains w...
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  How to Stay Healthy While Writing and Marketing Your Book - BM537 05.08.2026 27min

  What if the biggest obstacle to finishing your book isn't your writing process... but your daily habits? Many authors push through exhaustion with coffee, skip meals, and promise themselves they'll focus on their health after the next deadline. But what if those habits are quietly draining your creativity, focus, and productivity? This week, I'm joined by Kelly Lutman, certified health coach, founder of Pursue Wellness for You, and author of Thriving Through Cancer: A Holistic Approach to You...
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  How to Define Success as an Author and Write a Book Readers Trust - BM536 29.07.2026 29min

  What if the biggest obstacle to your success isn't your book—it's the definition of success you've been chasing? In this episode, author, brand strategist, and "What's the Point?" podcast host Bill Ellis challenges conventional thinking about success, authenticity, and the stories we tell ourselves. You'll discover why lived experience is often more valuable than expertise alone, how vulnerability creates lasting trust with readers, and why asking one simple question—"What's the point?"—can c...
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  How to Use Storytelling to Inspire Readers and Sell More Books - BM535 22.07.2026 32min

  Why do some authors instantly capture attention while others struggle to be remembered? The answer isn't better marketing. It's better storytelling. In this episode, writing coach and Writer's Craft Summit founder Kevin Johns reveals why storytelling is one of the most overlooked book marketing tools. Whether you write fiction or nonfiction, the ability to create emotional connection can turn readers into loyal fans and clients. You'll discover why facts alone rarely inspire action, how authe...
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  Why Smart Authors Get Stuck—and How to Break Free - BM534 15.07.2026 30min

  You know what to do. So why aren't you doing it? You want to finish your book. Pitch podcasts. Reach out to organizations. Speak on more stages. Yet somehow, something keeps getting in the way. It's easy to blame a lack of time, confidence, or motivation. But what if the real obstacle is hidden beneath the surface? This week's guest is Nancy Linnerooth, Harvard-trained attorney, licensed therapist, and EFT (Emotional Freedom Techniques) expert. She explains how subconscious beliefs formed yea...
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  How to Unlock the Secret to Reaching Readers You're Missing - BM533 08.07.2026 29min

  Your ideal readers may already be looking for your book. So why aren't they buying it? The answer may surprise you. Most authors write and market to people who think just like they do. It feels natural. Unfortunately, it also means they're unintentionally overlooking a large part of their audience. This week's guest is Sheila Glazov, award-winning author, internationally recognized personality expert, and creator of the Brain Color Method. She shares how understanding the different ways peopl...
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  How Authors Can Build a Community That Buys Books - BM532 01.07.2026 31min

  What if the secret to selling more books isn't reaching more people, but building deeper relationships with the right people? This week's guest is Elizabeth Henson, CEO of Elizabeth Henson Inc. and founder of the Community Growth Lab. Elizabeth has helped entrepreneurs and creators grow thriving businesses by focusing on one thing many marketers overlook: community. In this conversation, Elizabeth shares why authors don't need massive audiences to make a meaningful impact. Instead, they need ...
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  How You Can Successfully Market a Debut Novel - BM531 24.06.2026 28min

  Ever wonder how a debut novel can open doors far beyond book sales? This week’s guest is Kailey Holbrook, award-winning filmmaker, author, and film student at USC. Kailey published her first 500+ page novel while still in high school. Since then, she's built an engaged online following, navigated the worlds of publishing and filmmaking, and learned firsthand what it takes to connect with readers in a crowded marketplace. In this conversation, Kailey shares how she found her audience, built a ...
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  How Nonfiction Authors Get Speaking Gigs to Sell More Books - BM530 17.06.2026 28min

  Want more book sales, visibility, and credibility? Speaking may be one of the fastest ways to get there. But how do you land speaking opportunities if nobody knows who you are? Do you need a polished keynote? A speaker reel? A big platform? In this episode, I sit down with Steve Markman, founder of Markman Speaker Management and a respected insider with more than 35 years in the speaking and conference world. Steve pulls back the curtain on what really gets authors booked and what quietly rui...
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  AI and Copyright: What Every Author Needs to Know Before Publishing - BM529 10.06.2026 27min

  Could using AI in your book create a legal problem you never saw coming? What if parts of your manuscript are not actually protected by copyright? And what should authors know before using AI for research, outlines, editing, or content creation? In this eye-opening conversation, legal expert Elissa Hecker breaks down what nonfiction authors need to understand about AI, copyright, contracts, and protecting their intellectual property in a fast-changing publishing world. This episode answers th...
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  How to Use Your Book to Build Authority and Charge What You’re Worth - BM528 03.06.2026 26min

  Are you undercharging without realizing it? What if the biggest thing standing between you and higher-value clients has less to do with talent and more to do with how you see your own expertise? In this eye-opening conversation, business advisor and author John Ray challenges some common assumptions about pricing, generosity, confidence, and the role your book should play in growing your business. If you’ve ever questioned your value, struggled to price your services, or wondered why your boo...
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  How Can Authors Use Storytelling to Market Their Books More Effectively? - BM527 27.05.2026 31min

  Do you know why some authors struggle to market their books even when they have a powerful message? This week’s guest expert is April Adams Pertuis, award-winning journalist, producer, and founder of Light Beamers. After conducting more than 10,000 interviews over a 30-year career, April has learned one truth most authors miss: storytelling is not separate from marketing. It is the marketing. In this eye-opening conversation, you’ll discover how to use your personal stories to build trust, sp...
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  How to Position Your Book So AI Search Finds You First- BM526 20.05.2026 23min

  Do readers judge a book by its cover? Absolutely. And if your book looks self-published, readers notice before they read a single word. This week on the podcast, book designer extraordinaire Victoria Wolf pulls back the curtain on what makes a book look polished, credible, and impossible to ignore. With more than 30 years in the industry and 500+ books designed, Victoria shares the design choices that separate books people buy from books people scroll past. We talk covers that instantly signa...
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  How to Overcome Perfectionism When Writing a Nonfiction Book - BM525 13.05.2026 28min

  Are you actually stuck… or are you hiding behind perfection? Most nonfiction authors say they’re “not ready.” Kristin Bentley calls that out for what it is. As founder and CEO of EP House, Kristin has spent 25+ years helping leaders, experts, and change-makers turn lived experience into books that matter. In this conversation, she breaks apart the idea that confidence comes first… and replaces it with something far more uncomfortable and far more effective. Because the truth? You ...
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  How to Market a Fiction Book Before It’s Finished (What Most Authors Get Wrong) - BM524 06.05.2026 30min

  Are you writing a novel… or quietly hoping people will magically find it later? This week’s guest, Olivia Zugay, isn’t here for that fantasy. As a marketing and sales strategist for self-published fiction authors and founder of Story Flow Solutions, Olivia helps writers stop treating marketing like an afterthought and start building real reader demand before the book even exists. If you want loyal readers rather than one-time buyers, this conversation will challenge the way you think about pu...