She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

Jaksot

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  Ep 236: How to Tell If a Boutique Buyer Is Real: 2 Questions to Ask 16.09.2026 16min

  Send us Fan Mail A boutique owner walks up to your booth, says “I love these, send me your line sheet,” and then goes silent for three weeks. If you’ve been there, you probably decided the silence meant your product wasn’t good enough. In this episode, Andee shows you why “I love this” is a social signal and not a buying signal, and gives you two questions you can ask any store owner, at a market or in your DMs, to find out in under a minute whether she has a real place and a real time for ...
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  Ep 235: 3 Things to Say When You're Asked for a Discount 09.09.2026 17min

  Send us Fan Mail A buyer loves your line, wants to order, and then asks if you can “do a little better” on price. Most makers cave in the first ten seconds, and every cave teaches that retailer your price sheet is a starting point. In this short episode, Andee gives you three exact things to say instead, in the order to say them, so you can hold your wholesale price, keep the account, and stop handing over margin to make an awkward moment go away. It works in a buyer’s inbox, in your DMs, a...
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  Ep 234: The Most Expensive Mistake in Your Business Is Undercharging 02.09.2026 38min

  Send us Fan Mail This one is a first for the feed. Four women, four completely different businesses, one microphone, and the topic most of us circle for years without landing on: what to charge. Andee is joined by Jan Touchberry, Lindsay Fletcher, and Gabe Cox for an unscripted roundtable on pricing. They get into why the fear runs so deep, what actually happens to your business when you price low to feel safe, how consumers read a low price, and the specific methods each of them uses to se...
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  Ep 233: Hiring for Growth: The 1st Person You Should Hire to Win Back Your Time 26.08.2026 14min

  Send us Fan Mail You’ve got a beautiful product line. You’re selling online, maybe at weekend markets, and you’ve landed your first few wholesale accounts. And yet you’ve hit a ceiling — not because you ran out of ideas, but because you ran out of hours. In this short but pointed solo episode, Andee walks through why so many product-based business owners stall out right at the moment things start working, the first hire almost everyone makes (and why it’s backwards), and the one hire that a...
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  Ep 232: How to Quit Your Job and Sell Your Products Full-Time: The 3-Move Salary Roadmap 19.08.2026 14min

  Send us Fan Mail If you’ve ever done the late-night math on your product business — added up a strong sales weekend, multiplied it out, and wondered if it could ever replace your paycheck — this episode is your roadmap. Andee breaks down why product income feels so unpredictable and why the answer isn’t to sell more. It’s to change the shape of your revenue so it stops behaving like a lucky streak and starts behaving like a salary. Drawing on her own story of quitting a 17-year sales career...
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  Ep 231: A Retailer & Wholesale Brand Owner on What Really Sells with Lauren Rauter 12.08.2026 41min

  Send us Fan Mail Lauren Rauter has one of the rarest vantage points in the product world: she’s both a retailer and a brand. She opened her boutique, Rock Paper Scissors, in downtown Franklin, Tennessee back in 2003 — and then turned two decades of retail-floor instinct into a thriving wholesale business now spanning three brands. In this episode, she pulls back the curtain on how living on both sides of the sale shapes everything: what she makes, how she prices it, how she shows up on Fair...
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  Ep 230: The Legal Foundations Every Product Brand Needs to Scale 05.08.2026 32min

  Send us Fan Mail You can pour years into building a product brand — the name, the packaging, the look customers recognize on sight — and never stop to ask whether any of it is actually yours to keep. In this episode, attorney Amber Gilormo, founder of The Boutique Lawyer, breaks down the legal foundations every product-based business needs before it scales: the one protection she tells every client to set up first, what a real wholesale contract has to cover, and the single most common (and...
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  Ep 229: Grow Your Business Without Social Media: The “Anti-Social” Strategy That Built 7 Figures 29.07.2026 33min

  Send us Fan Mail Holly Haynes built a 7-figure business — and eventually retired both herself and her husband — without ever leaning on daily posting or dancing on reels. A former Fortune 500 strategist who started her company in the middle of the 2020 pandemic while working full-time and raising twins, Holly built everything around a simple idea: social media is the sidecar, not the engine. In this episode, she breaks down her “anti-social” approach — the home base, email, SEO, and offline...
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  Ep 228: Burnt Out or Plateaued? Check These 3 Business Foundations First 22.07.2026 12min

  Send us Fan Mail Andee is recording this one from the road, driving home from a weekend in Nashville with a friend she had not seen in years. What started as a kitchen-table conversation about a career crossroads turned into the clearest explanation she has given of the PEG method: the three foundations she believes every business is built on, and the reason so many good business owners stall out without ever understanding why. If your business has plateaued, if growth feels heavier than it...
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  Ep 227: Your "Slow" Month Might be your Best One (but You're Ignoring this One Thing) 15.07.2026 10min

  Send us Fan Mail Ever feel like you’re working hard on your shop but just guessing at what actually moves the needle? In this quick episode, Andee pulls back the curtain on the one thing most product-based business owners avoid — their data — and shows why that avoidance is quietly capping their growth. Through two real client stories, she reveals how the right numbers turn “I think” into “I know,” and how that shift creates clarity, strategy, and sales. This is a permission slip to stop fl...
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  Ep 226: The Wholesale CEO Mindset: 5 Shifts Every Product Business Owner Needs 08.07.2026 21min

  Send us Fan Mail 👉🏼 Apply for the Faire Accelerator Most product-based business owners who struggle with wholesale aren't struggling because their products aren't good enough. They're struggling because they're still operating from the wrong identity. In this episode, Andee Hart names the maker-to-CEO gap that quietly caps wholesale growth, and delivers five practical, identity-level shifts to close it. Key Takeaways • The gap between makers who stall and wh...
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  Ep 225: How to Break Through to Your First $100K in Wholesale Revenue 01.07.2026 17min

  Send us Fan Mail If you've been hustling to grow your wholesale revenue and still feel stuck, this episode is going to stop you in your tracks — in the best possible way. Andee Hart breaks down exactly why most product-based sellers stall out before hitting $100K in wholesale, and what separates the sellers who break through from the ones who stay stuck. This isn't a motivational pep talk. It's a roadmap, complete with real math, practical shifts, and an honest look at what a $100K wholesal...
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  Ep 224: Stop Losing Money Faire Market: 2 Pricing Hacks That Protect Your Margins 24.06.2026 15min

  Send us Fan Mail If you've been opting into Faire market events and wondering why the orders aren't moving the needle, the answer probably isn't your products. It's your pricing. In this episode, Andee breaks down the two math hacks that allow product-based business owners to offer the Faire market discount confidently, attract new retail buyers, and still walk away with real profit. This is not a theory episode. You'll leave with a framework you can apply to your actual product line today....
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  Ep 223: How to Price Your Products So Buyers Say Yes with Jan Touchberry (Pt 2) 17.06.2026 34min

  Send us Fan Mail If you have ever looked at your own pricing and felt a knot of guilt, this episode is going to feel like a conversation you needed to overhear. In Part 2 of Andee's talk with Jan Touchberry, they get specific about the thing most product based business owners quietly wrestle with: charging what their work is actually worth. They dig into why women in particular tend to undercharge, how to price around the buyer's return instead of your own costs, and why reaching for a disc...
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  Ep 222: Why You Keep Playing Small in Your Business (with Jan Touchberry) 10.06.2026 37min

  Send us Fan Mail If you have ever said yes to a wrong-fit client because you needed the money, or kept over-delivering and undercharging because it felt generous, this conversation is going to feel like we read your mind. Andee sits down with Jan Touchberry of the Marketing Without Socials podcast for an honest talk about scarcity: the mindset that quietly shapes how women entrepreneurs price, give, and grow. The surprising part is that scarcity almost never shows up as fear. It shows...
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  Ep 221: The Faire Shop Audit You Haven't Done Yet: 5 Conversion Fixes 03.06.2026 22min

  Send us Fan Mail Ready to grow your Faire Shop to $10k+ months? You opened your Faire analytics and the views are there. Hundreds, maybe thousands of shop visits this month. Retailers are finding you. But they are not clicking to purchase. They scroll your products and leave. No order. No favorites. Nothing. Here is the thing: that is not a traffic problem or a product problem. That is a conversion problem. And conversion problems are almost always clarity problems. Confused retail...
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  Ep 220: Your Hidden Revenue Source: Why Existing Retail Buyers Are Your Biggest Growth Opportunity 27.05.2026 11min

  Send us Fan Mail Ready to grow your Faire Shop to $10k+ months? What if your next revenue breakthrough isn't coming from a new audience, a new platform, or a new launch? What if it's already sitting inside your business, inside the list of people who already bought from you and loved what they got? In this episode, Andee challenges one of the most expensive habits product sellers carry: the obsession with new customers at the expense of the ones already in your corner. This is a short, st...
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  Your Shopify Store Is Only Running at 30% — Here's How AI Changes That 20.05.2026 28min

  Send us Fan Mail Your Shopify store has more horsepower than you think — and most product brand owners are using less than half of it. In this episode, Andee sits down with Deonnah Carolus, founder of Ecommerce Savvy and a decade-deep Shopify strategist, to unpack the AI tools already baked into the Shopify platform that product sellers are either ignoring or barely touching. This is not a tech-heavy episode. It's a practical, eye-opening conversation about what's actually possible when you...
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  Fear Disguised as Wisdom: Why Your Gut Instincts are Keeping You Stuck (And How to Change It) 13.05.2026 16min

  Send us Fan Mail In this episode, Andee challenges one of the most widely accepted pieces of advice in entrepreneurship: trust your gut. But your gut instinct is only as wise as the experiences you've had. If you've spent years selling at weekend markets but never pitched to a boutique buyer, your gut has no frame of reference for what's actually possible. In this episode, you'll learn the difference between genuine red flags and discomfort, why limited experience creates false confidence, ...
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  The Buyer That's Been Hiding in Your Inbox (And How Faire Just Made It Official) 06.05.2026 16min

  Send us Fan Mail If you sell on Faire, this episode is a must-listen. In April, Faire officially launched a verified Business Use buyer category, opening the door to a whole category of customers that most product sellers have already been serving informally through email threads and one-off invoices: hotels, corporate gift buyers, wellness studios, event companies, and more. In this episode, Andee breaks down exactly what changed, why it matters more than most sellers will realize,...