Good Content with Shannon McKinstrie

Jaksot

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  Two Types of Reels to Turn Viral Views into New Followers 15.09.2026 10min

  If you’ve ever had a reel go viral with thousands of views, but you didn’t really gain any new followers from it, this happens more often than you think. Just because a reel goes viral, doesn’t mean all those views suddenly convert into new followers. I have found two types of reels that consistently bring in new followers, a signature series and what I like to call a “that’s me!” reel. We’ll talk about why I love these two types of reels so much and I’ll share how my new signature series is ...
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  Feeling Excited About Content Creation Changes Everything 08.09.2026 15min

  If you’ve ever wondered about going viral on Instagram and what it really takes to grow your business through content creation, I’m sharing stories about how I recently helped two different accounts skyrocket over 30,000 followers using a simple, strategic reel with a powerful hook and how you can prepare if something similar happens to you. We’ll talk about the importance of having systems in place to capture and communicate with your new audience, and how I use tools like ManyChat to build ...
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  Start Thinking Outside Your Niche 01.09.2026 15min

  If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experiment and have some fun, show us who you are and what you’re up to. We’ll discuss why posting about your random interests can spark engagement and attract new followers and how curiosity and connection will always be the heart of social media success. Make sure to tune into the next episode for part two! In this episode we’ll b...
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  The Rise of the Conversational Expert 25.08.2026 13min

  This episode might just change your life. We’re discussing a particular style of video that is exploding right now, it’s unpolished and feels like you’re having an off the cuff Facetime call with a friend. We’re in a new era of talk to camera reels that I like to think of as the conversational expert, and I really need you to understand just how powerful this type of reel is. If you’ve been feeling stuck when it comes to your content, make this talk to camera reel this week. It’s not difficul...
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  Create Trial Reels that Turn Viewers into Followers with Personalized Content 18.08.2026 13min

  I wanted to take today to talk about creating trial reels and making your content feel human again. (And yes, this applies to all the social media apps, not just Instagram!) The old advice of removing “I” and “my” from your content actually makes your content less engaging, and switching to more personalized hooks can make a massive difference in your engagement rates. I’m taking you on a scroll to share real examples, demonstrating how to apply them to your niche, whether you’re selling prod...
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  Make More Sales by Building Trust with Your Audience 11.08.2026 17min

  We’re getting personal in this episode! I'm sharing my thoughts on imposter syndrome and ethical marketing, but I’m also breaking down the huge Reels Lab sale that I just had, with numbers, and why this was so important to me. We’ll talk about two key marketing strategies that no one else is talking about (building trust and sharing your values) that made this sale a major success. PS. I’m sharing everything, how many emails went out, social media posts, how many story views I had, and how mu...
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  How to Get Noticed Online for Brand Deal Opportunities 04.08.2026 19min

  Are brand deals on your radar? This episode is going to set you on the right track for landing brand partnerships (and a little extra income!), even if you’ve never been interested in them before today. I’ve got a lot of insider advice from some of my closest friends so you’re going to walk away from this episode with tons of little golden nuggets. We’ll talk about optimizing your profile so you’re easy to reach, creating a media kit, and I even have a few ideas for cold pitching if you want ...
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  Have More Conversations and Let Your Audience Shape Your Content 28.07.2026 16min

  If you’re the person who is stuck right now and you don’t know what to post, I need you to get out and start having more conversations. Once you start having these conversations, notice what sparks interest. My audience shapes everything I do, from offers to website content to taglines, and noticing the smallest details can start meaningful conversations that help grow your brand. I’ll share how conversations have impacted my content and helped me get brand deals. We’ll also look at real cont...
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  Fill in the Blanks and Start Sharing Your Insider Knowledge 21.07.2026 8min

  I hope you did your homework last week because we’re jumping right in with some prompts to help you start sharing your insider experiences. This type of content works for any industry, whether you’re a stay at home parent, a grad student, or you work a 9 to 5, we want all of your unique insider knowledge. We’ll walk through multiple high performing content ideas, with easy prompts and I’m sharing lots of ideas to help you fill in the blanks. Today, we’re embracing identity, taste, and real li...
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  Insider Style Content is Taking Over Social Media 14.07.2026 14min

  We have entered yet another new era of content creation and it all leads back to human connection. One of the biggest and most underrated growth hacks on social media is bonding with your audience, and for a while people forgot the whole reason we are on social media to begin with. Well I think we’ve all realized what was missing and now we are looking for people to connect with and feel seen. And when we look at what’s really working on Instagram right now, its content based on lived experie...
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  Discover What’s Valuable Once You Start Posting 07.07.2026 10min

  For years I thought I had nothing valuable to share on social media. When I first started posting on Instagram, nothing I was sharing was mind blowing, I was just documenting. So, I started posting a little more, showed up in stories, and took people along on my journey, and suddenly I'm getting people asking me, “How do I work with you? Will you come into my office? I'll pay you.” All I was doing was documenting something I did not find valuable or interesting, but it was valuable and intere...
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  Three Things To Set Up Before Your Content Goes Viral 30.06.2026 10min

  I tell people this all the time and I don’t think they realize that you are literally just one post away from blowing up on Instagram. But here’s the thing most people don’t think about, you need to have the systems in place before it ever happens. I’m not saying don’t post your content, or use my hooks, in fact I want you to do that today! If you’re sharing online and people are connecting with you, eventually people will start reaching out, and I want to make sure you have systems in place ...
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  Your Boring Life Moments are the Shortcut to Success 23.06.2026 12min

  If you feel like you are boring, or your niche is boring, I need you to hear me: you are not boring. Those random and mundane life moments are exactly what we are craving on social media right now, and if you feel like you have nothing to say on Instagram, get out of the house, go for a walk, meet with a friend, read a news article and take note of what lights you up. Go do something interesting and talk about it. We see all this content on social media and it’s so edited and perfect, sometim...
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  Identity Maxxing Will Help You Find Your Ideal Audience 16.06.2026 12min

  Identity maxxing is taking over Instagram right now and I’m here for it. We are getting thrown so much content these days, that you need something to help you stand out from everyone else. Because we don’t want to simply blend in, we want to create content that resonates and connects with our audience. This looks like sharing pieces of you (aka your identity) that other people can connect with so they see themselves and stop, thinking “wait, that’s me!” If you’re struggling with low views or ...
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  How to Start Making Money Without Fancy Funnels 09.06.2026 15min

  I know a lot of people make it seem easy, they have a viral reel, sell a bunch of stuff and then suddenly become millionaires. Fun fact: It's actually not that easy, because if it was, we would all be millionaires. I know it appears to happen overnight, but for most people they’ve been doing this for a long time, myself included. My Reels Lab recently hit over $2 million in sales and I’m going to tell you exactly how I did the dang thing without fancy funnels. In this episode we’ll be cover...
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  Easy Content Ideas for When You’re Not Feeling Creative 02.06.2026 16min

  I’ve been navigating this strange “white space” after a whirlwind few weeks filled with nonstop busyness now that everything has slowed down. Instead of feeling relaxed, I was hit with a wave of anxiety and feeling like maybe I’m not doing enough. So, I’m working on letting myself just be, that means no big launches, no new projects, just enjoying where I’m at right now. If you’re running on empty or stuck in a creative slump, remember that it’s okay to repurpose your content or simply take a...
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  It’s Time to Get Yapping On Camera 26.05.2026 15min

  Right now is the easiest time to grow on social media, especially with the rise of yapping videos. What is yapping exactly? It’s basically just a talk to camera reel. Whether the idea of yapping on camera feels scary for you or you’re just not sure where to start, I’m going to walk you through my favorite tips and a simple formula to help you start creating your own yapping videos. In this episode we’ll be covering: Why we all love yapping videos on Instagram so much right now, especially w...
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  Intellectual Property vs. Content Inspiration: Protecting Your Work as a Creator 19.05.2026 13min

  We're diving into a hot topic: content copying. I’m breaking down the difference between inspiration vs copying, how to protect your intellectual property, and I’m sharing personal experiences of copyright infringement and the best ways to handle it all. We'll talk about what you can do when your content is taken without credit, the right and wrong ways to get inspired, and why it's so important to celebrate your own originality in the online space. If you’ve ever wondered when to shout someo...
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  This Instagram Story Strategy Became My Biggest Sales Funnel 12.05.2026 15min

  Instagram Stories have become my biggest sales funnel to date, even rivaling my email list, and I’m going to walk you through my proven strategy that works for both launches and daily content. This strategy includes how I start my day, incorporating interactive elements like stickers and sliders, with a mix of both business and personal content to keep followers engaged. I’ll break down how I structure stories like a sales page from introducing offers to sharing testimonials and we’ll also to...
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  Multiply Your Views by Adding These Five Things to Your Hooks 05.05.2026 19min

  This past week was a pivotal moment in my career, from my early days with a bulky video camera to standing on stage as a keynote speaker at Social Media Marketing World, I am so grateful for this journey I am on. There may be a few tears as I reflect on how my lifelong love for documenting memories and making people feel seen has come full circle, and I hope it reminds us all that your unique stories matter in business and online marketing. This week I want to focus on your hooks, so I’m shar...