Glow Journal

Glow Journal

Gemma Dimond
Maa Yhdysvallat
Kieli EN
Jaksot 202
Viimeisin 15.09.2026

Join beauty writer Gemma Dimond in conversation with the world’s biggest beauty pioneers. We’re picking the brains behind the beauty products that fill your bathroom cupboards- the CEOs, founders and creative minds heading the brands that shape the beauty industry. From cult favourites to the products you reach for every day, from young entrepreneurs to companies steeped in history, these are the stories behind the most successful beauty businesses on the planet.

Jaksot

  • Gem on Big Decisions, Big Parcels, and Big Guests 15.09.2026 37min
    My first solo episode for the year!Recorded this in Melbourne, publishing it from London, then taking a few weeks of leave- I will be back in your ears on October 14.In this solo episode I'm talking about what makes me say "no" to a job, what actually impresses me in the beauty industry in 2026, my top 3 best ever career decisions, and the advice I'd give to anyone wanting to become a beauty creator in 2026.Stay up to date on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Jess Armstrong | Founder of FUCA 02.09.2026 50min
    In episode 163 of the Glow Journal podcast, host Gemma Dimond talks to the founder of FUCA Skincare, Jess Armstrong. In April 2023 at 35 years old, Jess Armstrong was diagnosed stage 2 breast cancer. Within 10 days of that diagnosis, Jess had started what would become 18 months of active cancer treatment including 6 months of weekly chemo. Jess describes being in the thick of cancer treatment as “the lowest part of your life confidence wise,” so discovering that the extreme skin sensitivities that came with her treatment meant she could no longer use the beauty products that had become so ingrained in her self-care routine meant yet another hit. Jess very quickly discovered that the skincare offering for those in her position was, more or less, Sorbolene. Having worked in beauty her entire adult life, she suddenly felt totally disconnected from, and uninspired by, an industry she’d loved so much- so she decided to work on filling the gap herself, whilst in active cancer treatment. Jess launched FUCA, short for F U Cancer, in late 2024- a beauty brand challenging the both notions that skincare suitable for those undergoing cancer treatment and skincare that feels fun and beautiful are mutually exclusive, AND the idea of airbrushed “perfection” that perpetuates so much of beauty marketing today.In this conversation, Jess shares what she ACTUALLY finds aspirational in 2026, how hand delivering her resume and waiting in the L’Oréal Groupe reception for 3 hours served as her ticket into the beauty industry, and how she managed to land FUCA a spot on the shelves at Mecca before launching a single product. Read more at glowjournal.comFollow FUCA on Instagram @fuca.organicStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Nicole Eckels (Returns) | Founder & CEO of Glasshouse Fragrances 19.08.2026 51min
    In episode 162 of the Glow Journal podcast, host Gemma Dimond talks to founder and CEO of Glasshouse Fragrances, Nicole Eckels. One of my favourite types of brand founders to speak with are those who quite literally pioneered an entire category. Despite having known Nicole Eckels for several years now and having had her on the show back in 2020, it still fascinates me that prior to Glasshouse Fragrances’ launch in 2005, the home fragrance category didn’t really exist here in Australia. I encourage you to go back to Season 2 to listen to the Glasshouse origin story, but in the 6 years since that recording, an almost incomprehensible amount has taken place within the Glasshouse Fragrances universe- perhaps the most interesting being the fact that Nicole launched the brand into her native United States, with it becoming the number two fragrance brand at Bloomingdale’s within 3 years. What I wanted to chat to Nicole about is how different this launch felt. In Australia, in 2005, Glasshouse was a category pioneer. Launching into the US some 15 years later meant the category not only existed, but was heavily saturated, so the key wasn’t just creating beautiful products- it was creating a brand universe. If you’re launching into a busy market, you need to be connecting with your consumers on an emotional level or risk becoming an object that falls by the wayside. In this conversation, recorded on Nicole’s most recent trip back to Australia, Nicole shares the keys to building a brand universe beyond a product offering, the unexpected ways a global pandemic permanently transformed her company, and how she won the US market nearly 20 years into business. Read more at glowjournal.comFollow Glasshouse Fragrances on Instagram @glasshousefragrancesStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • David Mallett | Industry Icon & Founder of David Mallett Haircare 04.08.2026 32min
    In episode 161 of the Glow Journal podcast, host Gemma Dimond talks to beauty industry icon and Paris-based hairstylist David Mallett. There are few things, not just professionally but in life in general, that I find more inspiring than speaking to someone who knows exactly what it is they are supposed to be doing on this earth. David Mallett is one of those rare and extraordinary people. David tells me that he’s known that his purpose was to work in hair, specifically in the fashion space, since he was about 4 years old- and he was right. When we think about some of history’s most iconic style moments and imagery, so much of what we’re referencing comes from a world that David was and still is at the centre of. So much of the imagery that now defines the way we remember 90s fashion and beauty, for example, David helped create. What fascinates me about brands and businesses like David’s is the idea that his salon clients and the consumers of his brand aren’t just buying a haircut or a serum- they’re buying into David’s specific visual language. How do you preserve that DNA as the business and brand expand across locations, retailers, and continents? In this conversation, recorded on location at Mecca Bourke St, David shares why he’s sceptical about the idea of “organic growth” when it comes to building a business, why he’s not a fan of nostalgia, and how Lenny Kravitz is partially responsible for his big break Read more at glowjournal.comFollow David Mallett on Instagram @davidmallettStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Amy Liu | Founder & CEO of Tower 28 21.07.2026 52min
    In episode 160 of the Glow Journal podcast, host Gemma Dimond talks to founder and CEO of Tower 28, Amy Liu. Amy Liu says it’s never been easier to start a beauty brand, but it’s never been harder to stay.Since its launch in 2019, Tower 28 has become one of the industry’s biggest modern success stories, however Amy tried launching three businesses prior to creating something that stuck. Amy’s background is in growing beauty brands from the inside, and while we all know the industry has changed over the last couple of decades, she explains that the fundamentals have remained largely unchanged. The sales funnel is the same- it’s just the levers that have evolved. When we look at the influence having shifted from print editors to digital creators, for example, it certainly feels like the barrier to success has never been lower, but it’s a question of how a brand captures virality. Sure, a brand might go viral today, but how do you capture that moment and sustain it?The answer is understanding the difference between brand awareness and conversion, and it’s something Amy could teach a masterclass in, having grown Tower 28 from a 3 SKU startup built for sensitive skin to a global brand carried by Sephora across multiple markets and MECCA in Australia and New Zealand. In this conversation, Amy shares how she landed on Tower 28’s visual identity, the slightly unconventional way she reached out to her first round of investors, and why she feels the key to launching a successful brand is to understand your own "unfair advantage.”Read more at glowjournal.comFollow Tower 28 on Instagram @tower28beautyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Ed Currie & Andy Coxon | Founders of AKT London | Live in London 07.07.2026 56min
    In episode 159 of the Glow Journal podcast, host Gemma Dimond talks to the founders of AKT, Ed Currie and Andy Coxon.Ed and Andy are West End performers. They’ve spent years under the brightest of lights, dancing, sweating, wearing costumes shared across casts for, in the case of a show like Les Mis, years upon years, that are so delicate they can’t be deep cleaned. We know how inextricably linked scent is to our confidence- they needed something that worked, that was formulated with performance at the fore, and that made people smell (and, probably more importantly, FEEL), amazing. AKT has done what I had, as someone who’s worked in beauty for over 12 years, thought impossible, and that is create an effective, sexy deodorant. There are sexy deodorants on the market and I hate them, there are clinical protection formulas out there that I don’t feel in any way inspired by, but there’s nothing like this. Every element in a little wink to their shared history, which really tickles me from a branding perspective. They brief their fragrances in like a script, the typography is inspired by the letters on theatre marquees, and each fragrance is named as if it were a scene. In this conversation, recorded at Soho’s Laughing Around Studios, Ed and Andy share what happens when you set out to create one product and somehow end up building an entire brand, how they physically raised the money to develop AKT, and how they learned the importance of using their own voice instead of trying to play the role of professional, Read more at glowjournal.comFollow AKT on Instagram @akt_ldn.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Katey Mandy | Founder & CEO of RAESO | Live in London 23.06.2026 38min
    In episode 158 of the Glow Journal podcast, host Gemma Dimond talks to the founder of RAESO, Katey Mandy. Katey Mandy knows beauty. Before launching her own brand, Katey spent 15 years working in brand strategy across major global beauty brands. Her insights on the way the industry has changed over that time are really, really valuable, particularly around how beauty now approaches this idea of “luxury”- she tells me that where it used to be about closed doors and velvet ropes, it’s now more about meeting the customer where they’re at. RAESO is, put simply, an incredible brand doing something I’ve personally not seen any other brands doing- focusing on the impact our circadian rhythm has on the skin. This goes so, so far beyond traditional day and night creams. Chronobiology studies exactly how a 24 hour cycle impacts what our skin needs, when it’s most receptive to certain ingredients, and when it’s working hardest to protect and repair itself. RAESO is the only skincare brand I’ve seen that is taking that science and harnessing it into skincare that optimises that 24 hour cycle. In this conversation, recorded at Soho’s Laughing Around Studios, Katey shares the intricacies of rebranding from RAAIE to RAESO 4 years into the brand’s life, how she knew version 148 of her award winning Morning Dew serum was the one, and the surprisingly scrappy story behind the original packaging we all assumed was custom. Read more at glowjournal.comFollow RAESO on Instagram @raesoskin.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Sarah Chapman | Founder of Sarah Chapman Skinesis | Live in London 09.06.2026 47min
    In episode 157 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Sarah Chapman Skinesis, Sarah Chapman. Having worked in skin for over 25 years and having sat at the helm of her namesake brand since its launch in 2008, Sarah Chapman has been dubbed “skincare’s quiet high priestess.” Sarah was one of the first, globally, to actually combine clinically effective skincare with a luxurious experience of use, she’s the go-to facialist for London’s biggest names, and the entire reason she opened her own clinic 12 years ago was because she had a waiting list of over 250 people. What I really wanted to chat to Sarah about was how much the industry has changed over that time, particularly from a brand building perspective. Sarah’s approach to business has always been credibility over visibility- she favours a considered build over being everywhere, and everything to everyone, all at once. I wondered if she felt that approach would even be possible for a new brand in 2026, or if the saturation of the market today demands a louder strategy. In this conversation, recorded at Soho’s Laughing Around Studios, Sarah shares if there are skin conditions and concerns that her clients are presenting with today that they weren’t a decade ago, if she feels our understanding of what “healthy skin” really means has changed with the rise of social media, and why she, perhaps controversially, doesn’t really believe in skin types. Read more at glowjournal.comFollow Sarah Chapman on Instagram @sarahchapmanlondonStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Yasmin Sewell | Founder of Vyrao | Live in London 26.05.2026 45min
    In episode 156 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Vyrao, Yasmin Sewell. Very few people have had the impact on the fashion industry, and subsequently beauty, that Yasmin Sewell has had. A 25 year long career in fashion saw Yasmin hold some of the industry’s most influential roles, globally, across the likes of Farfetch, Style.com, Browns, and Liberty, making her present for some of the largest historical shifts we’ve seen in the ways people discover, consume, and access fashion. In 2021 Yasmin launched Vyrao, an energy-led fine fragrance house, the first globally to fuse energetic healing with master perfumery and neuroscience. What fascinates me most about Yasmin’s career is that she’s always worked right at the intersection of taste and commerce. There are, sincerely, few people on earth as revered for their taste as Yasmin is (she’s built her career on it), and her strength really lies in creating worlds that consumers want to buy into, rather than simply moving product. In her words, “the fashion came second to the feeling.” That in mind, my big question for her today was how has she managed to preserve intuition when working at that scale? In this conversation, recorded at Soho’s Laughing Around Studios, Yasmin shares why she feels joy is the ultimate luxury in 2026, how she’s infused sexual energy into Vyrao’s two most recent perfume launches, and what she thinks people are actually searching for when they buy a fragrance. Read more at glowjournal.comFollow Vyrao on Instagram @vyraoworldStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Shai Eisenman | Founder & CEO of Bubble Skincare 12.05.2026 42min
    In episode 155 of the Glow Journal podcast, host Gemma Dimond talks to the founder and CEO of Bubble, Shai Eisenman.Shai Eisenman approached building a beauty brand like a tech company. Bubble, the Gen Z focused skincare brand which had clocked up over $100 million USD in sales by late last year, a mere 5 years post-launch, is built around a consumer driven feedback loop. Where most founders will start the development process with a small focus group, then go away to build the business, then touch back in with a cursory “Hope you like it!”, Shai essentially co-created the brand with her consumers. One of Shai’s biggest challenges has been learning to trust data over intuition. This might seem pretty simple for someone with a background in tech and gaming, but it’s easier said than done when the data often contradicts your own ideas. As Shai tells me, “You can’t ever assume that you know best.” Shai’s consumer-led, ego-absent approach is clearly working. Bubble is in over 19,000 retail locations globally, has scaled its product offering beyond 20 SKUs, and to this day remains driven by the feedback of their community- which has now grown considerably beyond that initial 5000.  In this conversation, Shai shares what the tech and gaming worlds taught her about user behaviour, why Leighton Meester was the perfect choice as the brand’s first global ambassador, and gives us a first look at the brand’s latest launch. Read more at glowjournal.comFollow Bubble on Instagram @bubbleStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Rebecca Maddern & Rebecca Gregson | Co-Founders of Cheat Beauty 28.04.2026 51min
    In episode 154 of the Glow Journal podcast, host Gemma Dimond talks to co-founders of Cheat Beauty, Rebecca Maddern and Rebecca Gregson. Cheat Beauty launched in February of this year and completely sold out its first drop in less than a fortnight. The product is a dual ended lipstick and lip liner, in three nude shades with different undertones. It sounds so simple, and that’s the point- Cheat Beauty launched with a goal of making great makeup easier. There’s no guesswork, there’s no confusion, it’s just two ends of a product that work together.Something both Bec Maddern and Bec Gregson mentioned in this conversation that stuck with me is that just about everyone who was advising them financially on this endeavour had pointed out that a double ended product would more or less cannibalise their earning potential- why launch a product that does two things, when you can launch two products and sell more units? But that’s not how we shop. Yes, launching multiple SKUs might mean the potential for more sales- that might be a way to start a business, but it’s not a way to really appeal to your consumers in a meaningful way. As Bec Gregson told me when I asked her how she knows if an idea is actually strong enough to build a business around, “It’s great to have an idea, but it has to be rooted in problem solving.” In this conversation, Bec Maddern and Bec Gregson share what happens when you have an idea that feels almost too obvious to not already exist, how they’ve balanced luxury with efficiency, and why Aussie consumers have a higher bullshit radar when it comes to new brands.Read more at glowjournal.comFollow Cheat Beauty on Instagram @cheatbeautyclubStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Jun Lim | Founder of BORNTOSTANDOUT 14.04.2026 45min
    In episode 153 of the Glow Journal podcast, host Gemma Dimond talks to BORNTOSTANDOUT founder Jun Lim in another Australian podcast exclusive.BORNTOSTANDOUT is unquestionably one of the most interesting, and in my opinion industry-defining, brands in not just the fragrance space, but the beauty sphere at large right now.                    What’s so fascinating to me about BTSO is that it’s built on this idea of rebellion, but the brand is based in South Korea. Now you hear Korea and you think “Well, that makes sense, it’s the global capital of beauty innovation,” but as Jun puts it- “Korea is simultaneously one of the most innovative beauty markets in the world, but also the most conformist in terms of taste.” He explained to me that K Beauty is, at its core, built on the idea of perfecting a standard, not breaking one. That in mind, I had a lot of questions for Jun about how he’s gone about launching into a relatively conservative market, given so much of the brand’s iconography is tied to sex, to excess, to gluttony- it’s super sexy, which to me feels really natural, but evidently this is a brand that was never formed with solely its local market in mind. In this conversation, Jun shares how he’s managed to expand the brand to over 75 countries without diluting its DNA, why he believes specificity is what creates resonance, and how he keeps creating perfumes when he only has so many love stories to tell…Read more at glowjournal.comFollow BTSO on Instagram @borntostandout.officialStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Fara Homidi | Founder & CEO of Fara Homidi Beauty 31.03.2026 53min
    In episode 152 of the Glow Journal podcast, host Gemma Dimond talks to Fara Homidi in an Australian podcast exclusive.You know Fara Homidi’s work, regardless of if that name is familiar to you or not. Whether you’re invested in beauty and had been counting down to her namesake brand’s arrival on Australian shelves, or if you’ve had a peripheral scroll through Instagram and seen a Miu Miu campaign or an i-D cover- based on the extent to which she’s shaped 21st century beauty, I can just about guarantee you’ve seen her work. I’ve always been visually very drawn to the way Fara applies makeup and approaches beauty overall, but it’s been so interesting to listen to the way she speaks about that approach. I’d read a quote from her, years ago, in which she said she’s more interested in makeup looking “alive” than “pretty,” so I pushed her on this a bit as I wanted to hear more. She explained that, for her, it’s more about creating something for the female gaze. When Fara talks about sexy, she’s acutely aware of what women find sexy- that’s who she’s creating for. In the early 2000s, for example, when she was finding a lot of her work for magazines was being airbrushed to oblivion, her way of rebelling was to seek out teams of women- female photographers, stylists, creative directors, women who were more interested in something that looked “lived in” as opposed to this idea of “perfection.” That’s how Fara rebelled, and it’s something she’s taken through the decades with her and has since woven through Fara Homidi Beauty. While Fara was in Australia to launch the brand into Mecca, she shared what she thinks some founders miss by never having worked in consumer-facing beauty, how she strikes the fine line between artistry and consumer understanding, and how she convinced Kendall Jenner to bleach her eyebrows for the most recent cover of Vogue Paris. Read more at glowjournal.comFollow Fara Homidi Beauty on Instagram @farahomidibeautyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • We're Back Baby. Season 8 Begins April 1. 30.03.2026
    Did you miss me?Season 8 of the Glow Journal podcast returns this Wednesday, April 1. We can't wait to share this season's lineup of some of the world's best beauty entrepreneurs- starting with an Australian podcast exclusive. If you love beauty, business, and the sound of my voice- you know what to do. Hosted on Acast. See acast.com/privacy for more information.
  • Cici Stefanova | Founder of Supernova Body 16.12.2025 1t
    In episode 151 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Supernova Body, Cici Stefanova.By virtue of my job, I’m asked pretty often which beauty brands I’m genuinely excited by or who I think both the industry and consumers should be keeping an eye on, and for the last 18 months my first answer has been Supernova Body without a second of hesitation. This brand is everything I love in a new brand- the products are genuinely innovative and fill a legitimate market gap, it’s making beauty fun and sexy and that’s what beauty is to me, and it’s led by a founder who is only in this for the right reasons. Cici actually reminds me a lot of Deciem and The Ordinary’s Nicola Kilner, who I often cite as one of my all time favourite guests, as they’re both really beautiful examples of female founders leading with kindness. Supernova Body is an active, high performance body care brand, formulated specifically to target and treat body acne, that Cici launched in 2024 following four years of product development and, in this episode, Cici very kindly gave me an exclusive on the brand’s next launch coming in early 2026… In this conversation, Cici shares how she landed Sephora UK as Supernova’s very first retailer, some of the unexpected benefits of remaining D2C and self funded for the first year, and why her exit interview from British Vogue didn’t go quite as expected.Read more at glowjournal.comFollow Supernova Body on Instagram @supernova.bodyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Natassia Nicolao (Returns) | Founder & CEO of Conserving Beauty 02.12.2025 52min
    In episode 150 of the Glow Journal podcast, host Gemma Dimond talks once again to the founder and CEO of Conserving Beauty, Natassia Nicolao. I mentioned earlier this season that, given we’re now 7 seasons in, I wanted to go back and revisit some of my favourite beauty brand stories- I wanted to bring back previous guests from earlier seasons and look at how their brands and the beauty industry at large has evolved since we last recorded. For the uninitiated, Conserving Beauty is Australia’s first ever waterless beauty brand, the first beauty brand globally to be part of the Water Footprint network, the first Australian beauty brand to be backed by both government and impact investment funds, and the brand behind the world’s first dissolving facial wipes. Natassia launched the brand when she was just 27 years old. Since we last spoke the brand has launched into Mecca and Priceline locally as well as expanding into the UK and US markets, the latter of which is now responsible for a whopping 70% of the brand’s revenue. What I found the most interesting, however, is that the data that Natassia and her team have gathered over the last 3 and a half years has shown them that their customer is actually not who they initially thought it was, and how they’ve changed tack to make sure they’re formulating for and marketing to the right consumers. In this conversation, Natassia shares exactly how they’ve pivoted for an audience they didn’t realise was theirs’, how she’s approaching Conserving Beauty’s US launch differently from their UK launch, and why the pharmacy customer has proven surprisingly lucrative. Read more at glowjournal.comFollow Conserving Beauty on Instagram @conservingbeautyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Gem's 2025 Beauty Favourites 11.11.2025 38min
    If you've been on the Insta for some time, this is essentially a 40 minute #notsponsoredjustgood. Another solo episode this week, wrapping up the year (almost- still a few guest episodes left in Season 7) with my favourite new beauty launches of 2025.We'll add the full list in these shownotes eventually but, for now, enjoy. Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Gem on PR Packages, Prescription Retinol, and Project Management 28.10.2025 34min
    I almost ran out of P words and alliteration is important here. I promised you more solo episodes last year, and in absolutely no way have I delivered. Here's one!A little life update, then answering your questions on work, my studies, how I got into MCing, and whether or not I think PR sendouts actually move product... then into some beauty chat about prescription actives and wedding perfumes. As always, thank you to everyone who submitted questions! Stay up to date on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Susan Yara | Founder of Naturium 14.10.2025 46min
    In episode 149 of the Glow Journal podcast, host Gemma Dimond talks to the Naturium, Susan Yara.Two years before Hailey Bieber sold Rhode to e.l.f. Beauty, Susan Yara and her team sold Naturium to the beauty juggernaut for $355 million USD. The Naturium growth story is the kind of story you hear and think “This could be a Netflix doco.” Susan, naturally, tells it better than I do, but this may be one of the biggest beauty comebacks in recent history. Susan Yara, then a popular YouTuber, joined Naturium in a founder and CEO role in the year 2020. There was a controversy, the internet called for her to be cancelled, but against the odds the brand achieved a whopping 80% compound annual growth rate and were acquired by e.l.f. for that eye watering $355 million in 2023- just three years post-launch. This week, Naturium launches into Sephora Australia (into physical stores TODAY), with Susan still very much fronting the brand and, as she tells me, “getting to do all the fun stuff.” So. How did she do it?In this conversation, Susan shares a timeline of that 2020 controversy, whether “clean” means anything in 2025, and why your customer’s return rate is the most important stat to be looking at . Read more at glowjournal.comFollow Naturium on Instagram @naturiumStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.
  • Eleanor Pendleton | Founder of Haléau 30.09.2025 46min
    In episode 148 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Haléau Beauty, Eleanor Pendleton.Eleanor Pendleton knows beauty. She was the youngest Beauty Editor in Australia, taking the title at FAMOUS magazine when she was only 20 years old and has spent the better part of the last two decades in beauty publishing, largely at the helm of her own publication, Gritty Pretty. Eleanor is an unbelievable example of a journalist who has been able to not just adapt to but embrace the changing face of the media landscape of whatever we’re calling it, and to this day I really think nobody navigated that change better than Eleanor and her Gritty Pretty team- it was the gloss and the production value of a magazine, but it was digital and, most importantly, it was honest. That in mind, there are very few people I’d trust more than Eleanor to create their own beauty line. Haléau Beauty, a skin-first, Australian made cosmetics line, launches today, October 1st, and Eleanor so kindly gave me the exclusive. This is a brand that harnesses, quite literally, two decades worth of insider beauty knowledge and places it in our hands. In this conversation, Eleanor shares how she convinced advertisers to buy into Gritty Pretty when she had no product to show them, her advice for anyone wanting to break into the beauty media landscape in 2025, and why she’s chosen to document the entire Haléau launch process via Substack. Read more at glowjournal.comFollow Haléau on Instagram @haleaubeautyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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