On Top of PR with Jason Mudd

Jaksot

• The best argument for PR? Surprisingly, it's AI 08.06.2026 13min

  Send us Fan Mail In this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search. Tune in to learn more! Five things you’ll learn from this episode: 1. Why earned media is the primary driver of visibility in AI-generated search 2. How ChatGPT, Gemini, and Claude determine which brands to recommend 3. What the 2% pitch overlap statistic means for PR and marketing teams 4. Why media velocity and recency matter mor...
• The secrets every professional speaker knows (that you don't) 02.06.2026 43min

  Send us Fan Mail In this episode, Matt Mosich joins host Jason Mudd to discuss what separates professional speakers from aspiring speakers. From storytelling and stage presence to preparation, mindset, and memorable messaging, Matt shares practical insights from years of coaching executives, founders, and business leaders. Tune in to learn more! Meet our guest: Our guest is Matt Mosich, president and owner of The Mosich Group. Matt is a communication and speaker coach for execut...
• From newsroom to PR: How journalists can successfully make the switch 25.05.2026 47min

  Send us Fan Mail In this episode, CNN producer Tiffany Anthony joins host Jason Mudd to discuss one of the most talked-about career pivots in media today — journalists transitioning into public relations and corporate communications. Tune in to learn more! Meet our guest: Our guest is Tiffany Anthony, cross-platform producer at CNN/Warner Brothers Discovery. Tiffany is a communications and storytelling professional with 18+ years of experience crafting clear, high-impact narratives ac...
• Advanced AI media relations strategies for public relations 18.05.2026 1t 9min

  Send us Fan Mail In this episode, Qwoted’s Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies. Tune in to learn more! Meet our guest: Our guest is Shelby Bridges, director of customer success at Qwoted. Shelby works at the intersection of PR, media, and technology, helping communicators build stronger relationships with journalists through smarter, more strategic data usage and ...
• When a crisis hits, say this or stay silent 11.05.2026 44min

  Send us Fan Mail In this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence. Tune in to learn more! Meet our guest: Our guest is Michele Ehrhart, senior vice president and chief marketing and communications officer at the University of Memphis. Michele is a crisis communications expert with three dec...
• How PR influences recruiting, retention, and workforce quality 04.05.2026 8min

  Send us Fan Mail In this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation. Tune in to learn more! Five things you’ll learn from this episode: 1. How candidates evaluate your reputation before your careers page 2. Why PR influences recruiting outcomes before HR gets involved 3. The role of visibility, credibility, and interpretation in hiring decisions 4. Why employer brand perception is formed in search and...
• Stop agency pitches: Build better client partnerships 27.04.2026 54min

  Send us Fan Mail In this episode, Brand Revolt’s Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions. Tune in to learn more! Meet our guest: Our guest is Camden Bernatz, creative director and strategist at Brand Revolt and author of “Stop Asking for Pitches: 10 Rules to Fix the Client-Agency Relationship.” Once drawn to psychiatry, he now applies that same curiosity...
• Behavioral science secrets behind top brands 21.04.2026 43min

  Send us Fan Mail In this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world’s most successful brands and how to apply those principles in marketing and PR. Meet our guest: Our guest this episode is Richard Shotton, founder of Astroten. Richard is a behavioral scientist and best-selling author of “The Choice Factory,” “The Illusion of Choice,” and “Hacking the Human Mind.” He specializes in applying behavioral science to marketing ...
• Ageism in the workplace: Hiring bias, careers, and the future of work 13.04.2026 44min

  Send us Fan Mail In this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams. Tune in to learn more! Meet Our Guest: Our guest on this episode is Carly Roszkowski, vice president of financial resilience at AARP. She leads strategy and outcomes within AARP’s Work and Jobs and Financial Resilience initiatives, helping individuals over 50 strengthen their competitiveness ...
• Embedded AI: The future of PR and communication workflows 07.04.2026 22min

  Send us Fan Mail In this episode, Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows. Tune in to learn more! Meet Our Guest: Our episode guest is Greg Galant, CEO and cofounder at Muck Rack. A returning guest on On Top of PR, he is a leading voice at the crossroads of PR, technology, and media. Greg is also recognized as an early champion of generative engine optimization, shaping the emerging frontier of brand visibility...
• Why isn’t your press release getting any coverage? 30.03.2026 16min

  Send us Fan Mail In this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement. Five things you’ll learn from this episode: 1. Five reasons your news release isn’t getting coverage 2. Understanding the move from “press releases” to news releases 3. Common mistakes that cause press releases to be ignored 4. How to write headlines and content that attract attention and clicks 5. Adopting an ...
• Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw 23.03.2026 39min

  Send us Fan Mail In this episode, Microsoft CCO Frank Shaw joins host Jason Mudd to discuss how AI is reshaping PR workflows, strategy, and corporate communications. Tune in to learn more! Meet Our Guest: Our episode guest is Frank X. Shaw, chief communications officer at Microsoft. Frank leads global communications strategy, product PR, media and analyst relations, executive and employee communications, and global agency partnerships. He shares insights on how communicators can leverage AI...
• Media-first PR in the AI era with Storyblok’s Brandon Watts 16.03.2026 41min

  Send us Fan Mail In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era. Tune in to learn more! Meet Our Guest: Our episode guest is Brandon Watts, director of PR and communications at Storyblok. With 20-plus years in shaping narratives for startups and enterprise tech, Brandon brings insights from both the media and PR sides. He’s also contributed to Fast Company, Entrepreneur, and Adweek. ...
• HARO’s comeback: Modern sourcing for journalists and brands 10.03.2026 34min

  Send us Fan Mail In this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching. Tune in to learn more! Meet Our Guest: Our episode guest is Brett Farmiloe, founder and CEO at Help a Reporter Out (HARO). Brett has scaled startups and worked with global brands, and he helps professionals share their expertise online. His mission is to make knowledge more accessible and human. Five things you’ll learn from this episode: 1. Why ...
• How to stay ahead of AI in communication and marketing with Martin Waxman 23.02.2026 36min

  Send us Fan Mail In this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise. Meet Our Guest: Our episode guest is Martin Waxman, LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute. He writes an AI and digital marketing trends newsletter, delivers hands-on generati...
• Exclusives, advances, and embargoes: How to use each ethically in media relations 09.02.2026 21min

  Send us Fan Mail In this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations. Tune in to learn more! Five things you’ll learn from this episode: 1. The clear differences between exclusives, advances, and embargoes 2. The most common PR mistakes that quietly damage credibility 3. Why advances don’t restrict publication unless you explicitly say so 4. How to structur...
• Navigating AI ethics in public relations with PRSA CEO Matthew Marcial 26.01.2026 37min

  Send us Fan Mail In this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators. Tune in to learn more! Meet our guest: Our episode guest is Matthew Marcial, CEO of the Public Relations Society of America. He leads PRSA’s strategic priorities, focusing on advancing the profession and guiding communicators through emerging challenges, including the ethical use of artificial intelligence. Five things you’ll learn fro...
• Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke 12.01.2026 30min

  Send us Fan Mail In this episode, AMEC’s CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practices. Tune in to learn more! Meet Our Guest: Our episode guest is Johna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC). With more than 30 years of experience in marketing, PR, communications, and strategy for B2B and B2C organizations, Johna is a global leader i...
• The PR playbook for getting recommended by AI with Unusual's Keller Maloney 30.12.2025 42min

  Send us Fan Mail In this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands. Tune in to learn more! Meet Our Guest: Our episode guest is Keller Maloney, co-founder of Unusual, a platform that helps brands understand and influence how AI models perceive them. Keller has a background in AI interpretability research and works with marketers and PR teams navigating AI as a new audienc...
• How brands leverage curiosity to drive innovative thinking with Carla Johnson 15.12.2025 43min

  Send us Fan Mail In this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation. Tune in to learn more! Meet Our Guest: Our episode guest is Carla Johnson, keynote speaker and Innovative Architect at Think Labs. She’s the author of “RE:Think Innovation” and has helped companies like Amazon, Dell, Intel, and Hilton embrace change and generate stronger ideas. Five things you’ll learn from this episode: How breakthrough id...