Revenue Builders
Force Management
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Revenue Builders is a weekly B2B sales podcast hosted by five-time CRO John McMahon and Force Management co-founder John Kaplan. The show features interviews with sales leaders and executives, discussing best practices for scaling and growing a business, as well as pitfalls to avoid. It offers tangible takeaways and insights from experienced professionals in the sales industry.
Jaksot
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The 90-Day Hiring Question Every Sales Leader Should Ask with Jason Forget 13.09.2026 11minIn this clip recorded earlier this year, Jason Forget, then President and CRO of Cockroach Labs, shares the interview question he uses to uncover long-term fit, why startup environments demand a different type of motivation, and how honest self-assessment can help leaders avoid costly hiring mistakes. -
Recruiting the Right People and Selling Real Differentiation with Brad Scott, VP of Worldwide Sales at Glean 10.09.2026 59minBrad Scott has built sales teams at Snowflake, Veza, and now Glean – three of the most different growth trajectories in tech. In this conversation, he breaks down how to hire for the traits that actually predict success: intellectual curiosity, resilience, self-awareness. -
Effective Business Planning and Weekly Accountability with Scott Rudy 06.09.2026 10minIn this clip, Scott breaks down how second-line managers should coach first-line managers on weekly accountability, how to set clear expectations that cascade through the organization, and why most companies misalign their manager responsibilities. -
Strategy That Teams Actually Execute with Dr. Chuck Bamford 03.09.2026 1t 6minDr. Chuck Bamford walks through how to align strategy from the boardroom all the way down to compensation plans, daily activities, and the conversations your reps have with customers. He covers what separates strategy that gets executed from strategy that sits on a shelf, and why most execution failures have nothing to do with the strategy itself. -
The ROI of Multi-Persona Selling with Daniel Simon 30.08.2026 10minDaniel Simon shares how he worked with stakeholders across product, engineering, finance, HR, and legal teams to uncover specific use cases, quantify time savings, and build an ROI story that resonated from end users to the executive team. -
Why Great CROs Stop Managing Numbers and Start Building Systems with Sam Costello 27.08.2026 1t 1minIf you're spending more time managing numbers than building people and process, this conversation reveals where that shift starts – and what it costs to miss it. -
AI Selling Rewards Curiosity | Workflow Discovery with Seong Park 23.08.2026 10minSeong Park, SVP of Customer Support & Services at Cursor, explains why the old model of selling certainty is giving way to curiosity, experimentation, and workflow discovery. -
How to Hire Better Salespeople Than Yourself and Lead Them to Win 20.08.2026 1t 6minIn this conversation, Michelle Bove breaks down the real mechanics of winning: why likability is underrated, how to hire people better than you, why skip levels work when done transparently, and what it actually costs to prove yourself as a young female leader in cybersecurity. -
The SNL Lesson on Talent and Fit with Lindsay Shookus 16.08.2026 10minIn this Revenue Builders segment, Lindsay Shookus shares lessons from Saturday Night Live on cultural fit, team buy-in, trust, and performance under pressure. -
Reps Who Skip the Story Lose the Deal with Rob Potter 13.08.2026 50minRob Potter, CEO of Oomnitza, joins John Kaplan and John McMahon to argue that revenue and retention run on the same fuel: story, evidence, and belief rather than pressure. -
Why Great Sellers Hold the Line in Discovery with Stuart Gwynn 09.08.2026 9minIn this Revenue Builders minisode, Stuart Gwynn of MongoDB explains why the best sellers slow down in discovery, hold the line with the customer, and use disciplined qualification to determine whether a problem is real, urgent, and worth solving. -
The Hard Moments That Build a CEO with Mark Thurmond 06.08.2026 1tMark Thurmond’s path from sales rep to co-CEO of Tenable was built through consistent execution, difficult operating assignments, and crises that demanded calm before certainty. He explains what the RSA breach taught him about transparency and customer trust, how he and Steve Vintz kept Tenable moving after the death of CEO Amit Yoran, and why the strongest leaders build followership before they need it. -
Where AI Is Actually Working in Revenue Teams with Alex Bilmes 02.08.2026 11minIn this clip, Alex Bilmes, CEO of Endgame, joins Revenue Builders to share what his team learned from analyzing more than 30,000 real AI workflows across go-to-market teams. -
Why Partner Leaders Must Master the AI Landscape to Win Hyperscaler Partnerships with Alan Chhabra 30.07.2026 1t 2minAlan Chhabra explains how Cerebras navigated the technical and political realities of working with AWS, why successful partner leaders need more than relationships, and how sovereignty is changing infrastructure, model selection, and cloud decisions. He also examines why software companies are moving aggressively on AI while traditional enterprises remain more cautious. -
How Elite Performers Manage Pressure Before the Moment with Dr. Michael Gervais 26.07.2026 9minIn this minisode, Dr. Michael Gervais explains how elite performers manage activation before critical moments, from major buyer meetings to executive presentations. -
Training for Pressure with Greg Poss 23.07.2026 1t 2minFormer professional hockey coach and mental strength coach Greg Poss returns to explain how leaders can recognize fear-driven reactions, return to a more deliberate state, and build resilience before the stakes rise. Greg, John McMahon, and John Kaplan examine why external achievement delivers only temporary satisfaction, how a leader’s emotional state influences the performance of the team, and why productive discomfort must be paired with a clear path forward. -
Why Deals Die Inside the 10-Yard Line with Randy Riemersma 19.07.2026 9minIn today’s segment, Randy Riemersma explains why deals inside the final 10 yards are won or lost on buyer confidence and how elite sellers remove doubt through executive alignment, credible proof points, consistent communication with the champion, and a clear business-level point of view. -
How Great Sales Leaders Turn Instinct Into a System with Frederik Maris 16.07.2026 1t 5minIn this Revenue Builders replay, Frederik Maris explains how leaders turn field experience into repeatable execution through sharper qualification, stronger frontline management, and deliberate coaching. -
Why Outbound Phone Still Wins When Selling Gets Hard with Greg Casale 12.07.2026 10minIn this segment, Greg Casale explains why outbound phone calling remains a critical channel for pipeline generation, especially in complex B2B environments where live conversations create immediate learning and engagement. He outlines the discipline required to make phone work, from hiring and training to technology and compliance, and why this channel continues to perform when easier options break down. -
Why Fast Growth is a Pipeline to Expose Weak Sales Organizations with Chad Peets and Chris Degnan 09.07.2026 55minChad Peets and Chris Degnan join John McMahon and John Kaplan to share what they're seeing as founders race to build go-to-market teams in one of the fastest-moving markets in software. They discuss why companies overhire, how leaders should evaluate revenue quality, what separates "patriots" from "mercenaries" in the hiring process, and the operating principles that produce durable sales organizations.
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