This Week in Hospitality

Jaksot

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  From Ian Schrager to AKA — Blake Danner on the Loyalty Lie, Brand Differentiation, and Staying Small 11.09.2026 1t 4min

  Blake Danner has spent his career inside the rooms where lifestyle hospitality was invented. Eleven years alongside Ian Schrager opening the Clift, Sanderson, and Shore Club. Seven years as founding COO of the Sydell Group, where he helped create Nomad, The Line, and Freehand — 11 hotels in seven years. A stint running operations at Proper Hospitality. And now, as COO of AKA Hotels & Hotel Residences, he's running a 16-property luxury serviced residence portfolio where the entry-level monthly rate starts at $30K and the loyalty program charges $750 just to join. This week, Blake makes the case that the mid-size independent operator isn't just surviving — it's winning. He explains why he's "completely unhireable" by big brands, what he learned from Schrager about staying culturally voracious, and the Andrew Zobler lesson he still carries: never sacrifice brand DNA, no matter how big the check. He tells the Delano pool story — suits outnumbering swimsuits — and why the Nomad once turned down a million-dollar group that wanted a banner over the front desk. Then the crew digs into Skift's latest loyalty data showing credit cards and banks now outrank hotels as the most rewarding loyalty programs in the eyes of travelers. Blake's response: boo hoo. If your product is good enough, people will skip the points. The conversation turns to Neil Jacobs' new operating company backed by Constellation Hotels — his pitch for a "third way" between global management scale and solo passion projects. Blake co-signs the thesis and adds: AKA doesn't want 50 properties, and that restraint is the whole point. Stream The Hotel Daddy PodcastFollow Blake on InstagramConnect with Blake on LinkedIn     Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/ Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/ Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/ Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  AI-Generated Hotels That Don't Exist, Airbnb Cuts Fees for Hosts Who Bring Their Own Demand, and Google Turns the Search Bar Into a Booking Engine 04.09.2026 1t 9min

  TikTok Go was supposed to turn creators into a hotel distribution channel. Instead, a Skift investigation found dozens of AI-generated fake videos attached to real properties — fabricated suites, nonexistent amenities, faceless accounts — with one Sedona luxury resort racking up 17 flagged videos. The kicker: the hotel doesn't even sell through TikTok Go's booking partners. Scott says forget the AI part — someone can now recommend a hotel they've never visited, show rooms that don't exist, and disappear while the property deals with the fallout. Then Airbnb quietly drops the most telling number of the year — testing reduced host fees as low as 6% when hosts drive their own bookings. Ben does the math: Airbnb just told you demand generation is worth nine points of margin. The host does the marketing. Airbnb keeps the customer. Edwin rattles off a staggering list of global STR bans and argues this is less generosity than regulatory hedging. And Google rolls out hotel bookings inside AI mode. Edwin delivers the sharpest take: hotels get the booking, but Google keeps the reason they booked. Discovery, intent, the "why" — all inside Google's walled garden. Hotels become the fulfillment layer. Plus: Marriott bets big on the NFL, Booking.com lets a fake 10 Downing Street listing stay live for six weeks, and Scott closes with a rant the industry needs to hear — hospitality has a technology obsession and a people problem. Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/ Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/ Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/ Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  Buying Hotels Off Bad Yelp Reviews & The Boutique Hotel Brand Obituary 28.08.2026 1t 9min

  Hotel sales in the US are up 28% in the first half of 2026 — and a meaningful chunk of that activity is chasing bad Yelp reviews, not trophy assets. JMI Realty founder Drew Bridges joins the show to break down how his firm is using AI to source acquisition targets off terrible guest feedback. The specific deal: a Hilton Garden Inn in Austin bought for $100K per key that reviewers called "janky" and "a complete nightmare." Drew walks through the renovation math, why he's keeping the brand, and why only 184 of 789 US submarkets have outpaced CPI since 2019 — a stat that underpins his thesis that a massive basis reset is underway across the industry. Then the crew digs into Rafat Ali's latest column arguing that independent boutique brands have effectively become the outsourced R&D labs of the global flags. Graduate, Nomad, Standard International, Ace, CitizenM — all absorbed in the last two years. Edwin pushes back: maybe the right size for a great independent brand is just smaller than anyone wants to admit. Scott says 95% of what the public hotel companies do is shareholder theater. Ben says the Edition model — bring in a founder, protect the brand — is the playbook nobody's replicated. Spice of the week: Scott on Google's move toward agentic hotel booking and what it means for distribution. Zach on United's cinematic route reveal and the coming shift from performance marketing to storytelling. Ben on why the real risk isn't a failed bet — it's doing nothing in an industry full of dinosaurs.   About the Guest: Drew Bridges Drew Bridges joined JMI Realty in 2011 as a Financial Analyst, where he underwrote new development, acquisition, and financing opportunities. Today he leads Investment Management for JMI's developed assets, overseeing property management, implementing capital expenditure and value enhancement strategies, and managing investor relations. A graduate of Cornell University, Mr. Bridges began his career at Archon Group in Dallas, where he worked on initiatives ranging from the acquisition of non-performing loan portfolios to the spin-off of what became Pillar Hotels and Resorts. Drew on LinkedIn: https://www.linkedin.com/in/drewbridges/   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/  
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  Google Buys Spirit’s Data, Timeshares Are Cool Now, and Alice Sherman on the Future of Hiring in Hospitality 21.08.2026 1t 23min

  On this week's episode the guys are joined by Alice Sherman, CEO of HVS Executive Search! Alice Sherman has placed some of the most powerful executives in hospitality. As CEO of HVS Executive Search, she's seen thousands of resumes, sat across from hundreds of owners, and walked the halls of Congress to lobby for the industry. Her message to the business? You're still hiring wrong.   Years of experience is the most overrated qualifier in the industry. Cover letters are dead. And the best talent isn't chasing the big brands anymore — they're running toward independent, luxury, and boutique properties where they can actually build something. Alice breaks down what a modern resume should look like, why the Chief Commercial Officer is the new CEO succession play, and what happened when she went to Capitol Hill and realized most lawmakers had no idea hospitality employs more hourly workers than any other industry in America. Then the crew gets into the stories. Google just scooped up Spirit Airlines' entire operational data set — pricing models, booking curves, 100 million emails — for $10 million. That's less than Spirit spent building its headquarters. Why didn't anyone in travel bid $11 million? Timeshares are back, and Gen Z is driving the bus. 92% satisfaction. 80% occupancy. And the generation that hates commitment is apparently fine with shared vacation ownership. And Disney just invented a new metric to make sure Wall Street sees what's really happening: the cruise business is surging, and $12 billion says they're just getting started.   About the Guest: Alice Sherman Alice Sherman is the CEO of HVS Executive Search, where she leads the firm's global executive placement practice across hospitality, restaurants, and private equity. She started her career on the floor, running operations in fine dining restaurants and boutique hotels, before moving through recruitment, training, openings, development, and brand communications. She joined HVS as an Associate and worked her way up, eventually overseeing the entire Americas practice before stepping into the global CEO seat in 2026. Alice advises ownership groups, C-suites, and boards on leadership architecture, succession planning, and organizational design, and is always glad to be a resource for stakeholders navigating an executive change.Alice on LinkedIn: https://www.linkedin.com/in/alicesherman5    Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/  
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  Airbnb & Trip Advisor Partner, IHG's Owner Gambit, and a Loyalty Program Worth More Than the Airline 14.08.2026 1t 15min

  Airbnb just partnered with TripAdvisor to bring 425,000 experiences onto its platform — a move that signals Brian Chesky isn't just dabbling in experiences anymore, he's building a second business inside the first. The crew breaks down what this means for the future of in-destination travel, why the real unfair advantage might already be sitting inside every host's guidebook, and whether this is Airbnb's best play in markets where short-term rental bans are tightening the grip on its core product. Edwin brings the European perspective: Barcelona's courts just sided with the city, 10,000 units disappear by 2029, and the ripple effects are spreading.   Then the conversation shifts to IHG, which is taking a completely different approach to the owner economics pressure wave sweeping the industry. While Hilton cuts fees and Marriott rolls out rebates, IHG is pitching a full services package — marketing, digital support, training, group booking — and telling owners to trust the value. Edwin's challenge is sharp: don't tell me the service has value, show me the PL. The panel explores whether regional marketing studios could actually be the unlock and what happens when brands start making owners more dependent on infrastructure they don't control.   The big closer: Blackstone just paid $2.5 billion for a 25% stake in AeroPlan, valuing Air Canada's loyalty program at $10 billion — more than the airline itself. Scott calls it a data and credit card gold mine. Ben says the airline business is a commodity and loyalty is where the differentiation lives. And somehow the whole thing detours into a love letter to Blackstone CEO John Gray's Instagram and why the best business development tool in 2026 might just be a jog through Central Park with your phone out. —This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance — Special Guest: Sarah Kopit — Editor-in-Chief of Skift LinkedIn: https://www.linkedin.com/in/sarahkopit   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  Skift Editor-in-Chief Sarah Kopit on The Great Hotel Owner Squeeze, Aman's YouTuber Fiasco, & Marriott's Owner Concession 07.08.2026 1t 12min

  This week we're joined by Sarah Kopit, Editor-in-Chief of Skift — the publication that fuels basically every episode of this show — and she came ready.We open on the story all of hospitality shared this week: Aman's brand-new, $6,000-a-night Amanvari turning away independent reviewer Ryan Walker at the gate on night two, then calling the cops on his driver. Scott and Sarah are inclined to give Aman the benefit of the doubt. Ben isn't — he thinks it might be the canary in the coal mine for a brand scaling faster than it ever has.From there we get into The Squeeze, Sarah's reporting on the crisis crushing America's small and mid-scale hotel owners. Record brand profits, owners barely cash-flowing, and a franchise model showing real cracks. We dig into why owners are revolting, what deflagging really costs, the financing fears keeping them locked to their flags, and the gut-punch of learning the Google reviews you spent eighteen years building don't belong to you — they belong to the brand.Then Marriott's new rebate: a real concession, or breadcrumbs tossed to the good boys who hit their guest-satisfaction scores? Sarah makes the case that the credit card companies are now the biggest force in travel, and that Amex and Capital One are building their own soft brands in plain sight.We close with a game — the hotel accounts winning on social, and the 99% still getting it wrong.This one's loaded. Come hang. —This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance —Key Topics & Timestamps 00:00 — Intro09:49 — Story #1: The Great Hotel Owner Squeeze33:05 — Story #2: Aman’s YouTuber Fiasco44:41 — Story #3: Marriott’s Owner Concession55:01 — Hotel Social Media Game01:06:23 — Spice of the Week — Special Guest: Sarah Kopit — Editor-in-Chief of Skift LinkedIn: https://www.linkedin.com/in/sarahkopit   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  Sonder is back, Fora hits a $1B valuation, The Odyssey drives travel & Google’s AI booking grab 31.07.2026 1t 3min

  Sonder is back — sort of. Eight months after going bankrupt and stranding guests mid-stay, the brand name has been bought by a Vancouver affiliate firm that paid for one thing: search equity. The buildings are gone. The trademarks and 70+ domains remain. And because large language models still route travelers to Sonder’s optimized pages, that name is now targeting $100M in gross booking value over the next year. We get into what it means when a dead brand outlives the company that built it. Then: Fora’s $1B valuation. The travel advisor platform keeps scaling the human-agent model — but the team digs into the product it hasn’t built yet, and why the “ShopMy for travel” affiliate layer is still wide open for creators who aren’t full-time advisors. We also break down Google’s AI travel play. Fresh off its Q2 earnings call, Google is using travel to sell Wall Street its AI ad story — Direct Offers, IHG partnerships, AI Mode crossing a billion users, and checkout infrastructure that could let travelers book without ever leaving the search box. The question for operators: is Google becoming rented land, and a direct-booking competitor, at the same time? Plus, The Odyssey effect. From Petra to the “White Lotus Four Seasons” to Bangkok’s Hangover Hotel, we get into how films turn destinations into demand — and what hoteliers should actually do about it. Hosted by Zach Busekrus with Ben Wolff, Scott Eddy, and Edwin Kramer. Like, subscribe, and let us know which story you’d unpack further. —This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance —Key Topics & Timestamps 00:00 — Intro 06:02 — Story #1: Sonder's Brand Gets a Second Life Through AI Search 17:51 — Story #2: Google Wants to Own the Entire Hotel Booking Journey 32:16 — Story #3: The Odyssey Is Creating the Next Travel Boom 45:11 — Story #4: Is Fora Really Worth $1 Billion? 59:22 — Spice of the Week — Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  Hot Takes on Hilton, What Hotels Should Learn from the World Cup, and Shark Tank for Route 66's Last Surviving Motels 24.07.2026 1t 9min

  Hilton CEO Chris Nassetta went on record defending the brand's 28-property portfolio — and the panel has thoughts. Is the multi-brand arms race really about guests, or is it just an elaborate play for developers and distribution?  Edwin makes the case that independent hotels have a competitive advantage no loyalty algorithm can replicate. Scott drops the hottest take of the episode: loyalty points have become hush money for operational failures. And Ben shares a story about a boutique hotel that turned a jackhammer nightmare into a lifelong brand loyalist — no points required. Then the World Cup post-mortem. Bank of America's final numbers are in — $20 billion pumped into the U.S. economy, RevPAR up 90% in Kansas City, 55% in San Francisco. Miami crushed it. But three separate properties reached out to Scott after the final whistle with the same question: now what? No social strategy. No post-event plan. No follow-through. The panel unpacks what hotels actually got right, what they blew, and why this should be a wake-up call for independent operators ahead of the 2028 Olympics. And to close it out — a game. It's Route 66's 100th anniversary, and CoStar toured the surviving motels still operating along the highway. The panel plays Keep, Kill, or Reimagine across six properties. Clark Gable's old room, a freshly rehabbed motor court with a paint can still in the bathtub, and a pink-walled Santa Monica hotel sitting on land worth more than the building. Scott wants to build a diner on everything. Edwin wants to preserve the soul. Ben's doing the math. —This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance —Key Topics & Timestamps 00:00 — Intro 12:07 — Story #1: Hilton’s 28-Brand Defense and AI’s Loyalty Shift33:15 — Story #2: Did the 2026 World Cup Actually Deliver for Hotels?43:23 — 100 Years of Route 66: Motel Draft (Keep, Reimagine, Kill) — Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  How Norwegian Air Went Viral for Losing, Should Airbnb and Ennismore Hook Up? and the Slow Death of Organic Discovery on Vrbo 17.07.2026 1t 15min

  This week, the squad breaks down Norwegian Air's World Cup Instagram stunt that cost next to nothing and generated more brand equity than campaigns with budgets a hundred times the size. Eivind Hammer Myhre, who leads comms and marketing at Norwegian, joins us live to walk through exactly how it happened — the 25-minute brainstorm, the one phone call to get sign-off, and what came after when the whole thing blew up overnight. Then we get into the Ennismore story. Skift's Rafat Ali floated a thought experiment this week that reads less like an op-ed and more like a deal memo left on the wrong desk — a potential distribution and loyalty partnership between Airbnb and Accor's lifestyle hotel subsidiary ahead of a $3.7 billion IPO. Ben, Edwin, and Scott dig into whether the math actually works for owners, who benefits more, and why Wall Street keeps struggling to put a number on cool. And finally — Vrbo is launching sponsored listings. The beta is live. The full rollout is coming. And if you've been around long enough to remember what happened when organic reach died on Meta, you already know where this is going. Scott's spice of the week ties it all together: four stories that seem unrelated until you realize they're all asking the same question. How do you earn trust at scale? And what happens to the brands — and the platforms — that can't figure that out? —This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance —Key Topics & Timestamps 00:00 — Intro 03:18 — Interview: Norwegian Air's Viral Women's Euro Campaign 26:53 — Story #1: Airbnb and Ennismore Hook Up 33:47 — Story #2: The Slow Death of Organic Discovery on Vrbo 39:52 — Story #3: South Korea Could Strip Hotels of Stars for Price Gouging 1:04:47 — Spice of the Week — Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  Ideas, Stories, and Hot Takes with James McBride, Co-Founder & CEO of NIHI Hotels 10.07.2026 1t 1min

  James McBride, Co-Founder & CEO of NIHI Hotels, joins the core four for a wide-ranging conversation on what it actually takes to build a legendary independent hospitality brand — from the jungles of Sumba to the halls of the Ritz-Carlton. James traces his career across some of the most storied names in luxury hospitality — Ritz-Carlton, Rosewood, the Carlisle, YTL — before partnering with Chris Burch to build NIHI Sumba, now widely regarded as one of the world's most exceptional and emotionally resonant hotel experiences. He breaks down the difference between operating inside a behemoth brand versus building something from scratch, and what it really costs — personally and professionally — to go independent. The conversation covers demand creation in the pre-algorithm era (think hot cookies at Malaysian airports and a chef moonlighting as a "technology butler"), how a yoga teacher ran NIHI's Instagram for its first five years, and why NIHI's most viral post — horses casting shadows on a beach at sunset — gets mistaken for AI-generated content daily. James also shares his philosophy on guerrilla marketing, the power of generosity as a brand strategy, and why scarcity may be the most underutilized asset in luxury hospitality today. On the business side, James gets candid about partner selection, equity, the emotional toll of betting on yourself, and what independent operators consistently get wrong: great product, poor storytelling. He argues that the GM running a flagged property matters more than the flag itself — that soul can't be systemized, only lived. A masterclass in brand building, emotional hospitality, and the courage it takes to build something the world hasn't seen yet.   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  Airbnb Founder's Secret AI Lab, Bass Pro's $300M Resort Bet & The Economy Hotel Franchise Revolt 03.07.2026 1t

  Zach, Scott, and Edwin dig into three stories reshaping the industry this holiday week. First: Skift's The Big Squeeze Part 2, which spotlights a family in Iowa who let their Wyndham franchise expire, renovated their Super Eight, and beat their old revenue numbers — no flag required. With 1,200+ economy agreements hitting end-of-term by 2030, the off-ramp is more viable than ever. Then: Bass Pro Shops quietly acquiring Cheeca Lodge in the Florida Keys for a reported $300M — a masterclass in brand ecosystem building that's staying firmly in its lane. Finally: Brian Chesky's reported shadow AI lab, what it says about the limits of building inside a public company, and why the chat interface might be the wrong bet entirely. Spice of the week: Edwin on why budget season is the moment to rethink your AI staffing strategy, Scott on hospitality's leadership crisis (not labor crisis), and Zach on why the World Cup turned out to be anything but a non-event. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro07:11 — The Economy Hotel Franchise Revolt24:36 — Bass Pro’s $300M Resort Bet35:56 — Airbnb Founder’s Secret AI Lab45:03 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  Pali Society Goes Bonvoy, Hilton's Incubating 5 New Brands, and Hot Takes with Skift's Hospitality Editor, Sean O'Neil 26.06.2026 1t 14min

  Sean O'Neill of Skift joins the roundtable this week for a conversation that cuts straight to the fault lines running through the hotel industry right now — distribution versus identity, brand proliferation versus brand meaning, and the wellness promise versus wellness delivery.The panel leads with Pali Society's decision to bring its 16-property California portfolio into Marriott's Design Hotels ecosystem — the single largest addition in the program's history. Edwin draws the line everyone in the independent space is afraid to say out loud: using Marriott as a marketing channel is smart; slowly operating for Marriott guests instead of your own is how you lose the thing that made you worth joining in the first place. Scott is blunter: "Every owner in the world loves independence until they have empty rooms."From there, Sean's own Hilton story lands on the table. Hilton's new CDO is signaling five or six organic brands are coming — and a trademark filing, locked domain, and placeholder social accounts are already pointing toward a lifestyle concept called "Tortoise." The group debates whether the major brand groups, Hilton included, are actually delivering on their supposed superpower. Sean's take: in an AI-discovery world, the question isn't how many brands you have — it's whether any of them mean anything.The conversation gets sharper on wellness — a category where nearly everyone claims the space and very few actually own it. Ben makes the obvious argument: if Oura can sync with fitness apps, why can't Canyon Ranch pull your health data? Edwin adds the counterweight — the freedom to do nothing is the next frontier that nobody's building for.Plus: Soho House gets called out for failing to remember Edwin's green tea order after ten years, Scott's Venice discovery about a pool built in feet instead of meters, and Zach's verdict on San Antonio as the most underrated hotel market in America.   This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro38:13 — Story #1: Palisociety Joins Marriott’s Design Hotels49:52 — Story #2: Hilton’s New Brand Factory01:01:51 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  CoStar’s Forecast Reversal, Marriott Hits 10K Hotels, and Amsterdam’s Tourist Tax Revolt 19.06.2026 1t 16min

  This week opens in full TWIH chaos: Zach and Scott are somehow a mile apart in San Antonio and still not together, Ben is on the Connecticut shore debuting smarter-looking glasses, and Edwin is back in Barcelona sweating through a muted AC situation. Then the guys get into the real stories moving hospitality. CoStar and Tourism Economics upgrade 2026 RevPAR forecasts, but the panel is skeptical. Luxury keeps pulling away, select service is stuck below inflation, and Ben argues the real problem is product-market fit: too many boring midscale hotels charging more without giving guests a reason to care. Edwin warns that the rush into luxury could create a wave of copy-paste properties that look expensive but mean nothing. Scott lands the bigger question: are we measuring industry health while ignoring the health of the guest experience? From there, Marriott hits 10,000 properties with the JW Marriott Ranthambore in India — and the milestone becomes a debate about scale, owner trust, Bonvoy economics, and whether loyalty programs are quietly becoming financial institutions. Edwin points to owners pushing for a bigger slice of Marriott’s credit-card and loyalty revenue, while Ben argues younger hoteliers may not see the same value in flags that previous generations did. The crew digs into whether AI, better data, and a more independent-minded generation of owners could start cracking the big-brand moat. In What’s in Your DMs, Ben is seeing a wave of narrative-driven independent hotel projects, Scott hears from a travel advisor whose clients are bringing AI-generated itineraries for human validation, Edwin is getting flooded by designers looking for work, and Zach admits he built a Claude agent to help find better podcast guests. Finally, Edwin breaks down Amsterdam’s tourist-tax fight, where the city is pushing toward a 20% tax by 2030 and hotel leaders are moving from dialogue to lawsuits. The group debates overtourism, whether cities want visitor revenue without visitor relationships, and why Europe is starting to feel materially more expensive for travelers. Spice of the Week closes with World Cup infrastructure chaos in Miami, six-hour stadium commutes, and Ben’s Messi doppelgänger moment. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro06:51 — Story #1: CoStar’s Hotel Forecast Reversal24:00 — Story #2: Marriott Hits 10,000 Hotels46:50 — What’s In Your DMs: AI Travel Planning & Independent Hotel Momentum1:00:13 — Story #3: Amsterdam’s Tourist Tax Revolt1:11:22 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  The Airbnb-Marriott Deal That Almost Happened, MGM Goes Private(?), Journey & Cloudbeds Partner, & What Premium Travelers Want 12.06.2026 55min

  Two of the biggest casino operators in the world became takeover targets in the same week — and the squad has thoughts.Barry Diller's People Inc. just offered $18 billion to take MGM Resorts private, days after Fertitta agreed to buy Caesars. MGM's own CFO didn't argue the company was fairly valued — he argued investors aren't doing the work. Ben, Scott, and Edwin debate whether public markets are simply too lazy to underwrite experience-driven hospitality, and what the next-generation casino actually looks like.Then: the deal that almost rewrote the industry. On a recent podcast, Airbnb's former Chief Strategy Officer Chip Conley revealed that Marriott and Airbnb spent six months negotiating a major partnership in 2016 — including talk of earning and burning Bonvoy points on Airbnb stays — before Marriott's owners killed it. Was it the most expensive "no" in hospitality history?Plus: Zach got access to Odesia, the AI travel search platform from Sonder's co-founder that just landed $6M from Sequoia — and it's the best AI trip-planning experience he's seen, full stop. And a new survey of 2,000 travelers reveals what premium guests will actually pay more for: quiet rooms, verified sustainability, and tech that connects rather than dazzles. Spoiler — it's a home-field advantage for independents.Spice of the Week covers a sandwich shop that turned away revenue over a tiny dog, why full hotels fool owners into thinking their marketing works, the OTA-fee budget shell game, and Zach's big announcement: Journey's new strategic partnership with Cloudbeds. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro05:08 — Story #1: MGM’s Take-Private Bid and the Value of Live Experience16:31 — Story #2: Marriott and Airbnb’s Partnership That Never Happened33:43 — Story #3: Travelers Will Pay More for Quiet, Calm, and Credibility44:54 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  Sonder's Founder is Back, Hyatt's New Growth Strategy, The Human Concierge Book, and L.E/Miami Recap 05.06.2026 1t 6min

  This week opens at LE Miami — which Scott describes less like a travel conference and more like Coachella for hotel nerds — before the guys dive into the real industry tension underneath the party. Hyatt tells investors to stop counting rooms and start counting fees, arguing that “empty calorie” growth is the wrong metric. But the panel digs into the contradiction: the premium story is Park Hyatt, Andaz, Thompson, and Alila — while the actual growth engine may be Essentials, all-inclusives, and credit card economics. Translation: hotel companies are increasingly distribution platforms, loyalty machines, and maybe even banks. Then Hilton’s Undergraduate by Hilton gets a second look. The name still gets roasted, but the strategy starts to make sense: college towns are wildly underserved, Graduate doesn’t pencil everywhere, and tired select-service boxes are begging for conversion. The question is whether this is lifestyle innovation — or just another brand solving an owner pipeline problem. The guys also react to Sonder co-founder Francis Davidson’s new AI travel startup, Odessia, and debate whether dedicated AI travel agents can win when ChatGPT and Claude already own so much user context. That leads into a bigger conversation about trust, human travel advisors, preference passports, and why overwhelmed travelers may want fewer options — not more. Finally, Minor Hotels makes the case for “asset-right” hospitality, arguing that brands need more skin in the game if they want owner trust. The crew closes with DMs, celebrity hotel speculation, World Cup demand anxiety, and Ben teasing a possible conversion-brand play of his own. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro & L.E/Miami Recap05:52 — Hyatt’s New Growth Strategy16:35 — Hilton’s Undergraduate Brand Bet24:25 — Sonder’s Founder Is Back: Odessia and AI Travel Planning33:35 — The Human Concierge Is Making a Comeback50:00 — What’s In Your DMs?59:25 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  The Uber-Hotel Hookup, Expedia Optimizes for AI Agents, and Why Americans Are Skipping Europe 29.05.2026 1t 4min

  Mews embeds Uber directly into its PMS, promising seamless guest transportation and a cut of ancillary revenue hotels have long been leaving on the table. The guys are skeptical — cool concept, questionable adoption, and the real winner might just be Uber’s data team.Then Expedia announces B2A — a marketing function built not for humans, but for AI agents. Scott doesn’t mince words: AI is about to expose how hollow most hotel marketing actually is. Ben connects the dots to the accelerating rise of independent, story-driven properties that LLMs will increasingly favor over generic flag brands.Americans aren’t canceling travel — they’re shortening trips, going domestic, and scrutinizing every dollar. Scott just did seven hotel site visits in Tuscany. Not one was at capacity. The Smoky Mountains are not having the same problem.Finally, a sharp op-ed on the structural dysfunction between hotel owners and operators sparks a broader debate about why the aligned owner-operator model is the decade’s single biggest competitive advantage — and why capital still hasn’t caught up. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro02:28 — Story #1: Mews embeds Uber into the PMS15:28 — Story #2: Expedia’s B2A strategy for AI agents37:17 — Story #3: Travelers trade down, not out50:04 — Story #4: The owner-operator information gap56:36 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  Airbnb’s Super-App, Expedia’s Acquisition, The Overtourism Reckoning & Why Small Markets Are Winning 22.05.2026 1t 12min

  This week, Zach, Ben, and Edwin dig into the race to own the entire trip. Airbnb’s summer release becomes the main event: rental cars, boutique hotels, Instacart, airport pickups, luggage storage, landmark experiences, and aggressive travel credits. The crew debates whether this is finally Airbnb’s super-app moment — or whether the company still can’t decide if it wants to be a homes platform or the best stays platform on earth. That rolls straight into Expedia buying CarTrawler, Booking getting more aggressive, and Meta testing AI-powered trip planning from Instagram ads. The takeaway: whoever owns intent owns the booking — and every major platform knows it. Then the guys break down WTTC’s massive travel forecast: $12T in global economic impact, 376M jobs, and Europe growing far faster in tourism than its broader economy. But the growth comes with tension: overtourism, short-term rental crackdowns, and the risk that outside capital prices local operators out of the very markets travelers love. Finally, smaller cities get their moment as group travel shifts away from big convention markets toward more intimate, own-the-place experiences. And in Spice of the Week, Ben makes the case for creative hotel financing, Edwin explains Dubai’s knock-on effect on European luxury demand, and Zach asks a brutal question after a clunky luxury check-in: has a front desk experience ever actually made the stay better? This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro07:36 — Story #1: Airbnb’s Super-App Push21:50 — Story #2: Expedia’s CarTrawler Acquisition33:29 — Story #3: Tourism Growth Meets Overtourism Pressure47:53 — Story #4: Group Travel Shifts to Smaller Markets54:56 — Story #5: Baby Grand and the Maximalist Hotel Bet1:00:43 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  Airbnb Rethinks AI, Brands Move Into Safari, Spain’s Tourism Reckoning, Hospitality’s Human Premium 15.05.2026 1t 4min

  This week, the guys trace one tension running through travel right now: everyone wants scale, but nobody wants the experience to feel scaled.   Airbnb opens the conversation with Brian Chesky admitting what most travel CEOs won’t say out loud: AI still hasn’t figured out travel. The panel digs into why chatbots don’t solve discovery, why travel planning is visual, emotional, and often multiplayer — and why the best AI in hospitality may be the stuff guests never see.   Then the conversation moves to safari, where Auberge joins the growing list of luxury brands circling Africa. The guys debate whether global capital can elevate conservation and local operators — or whether safari risks becoming another “experiential” category flattened by loyalty programs, PR machines, and imported playbooks.   From there, the crew turns to the human touch. As hotels automate more of the journey, real hospitality gets more valuable — but only if operators hire for warmth, pay people like they matter, and use AI to remove stupid work instead of replacing the soul of the business. Finally, Spain becomes the case study for what happens when demand, authenticity, and overtourism collide. The takeaway: Spain doesn’t sell tourism. It sells a way of life. And protecting that may matter more than growing arrivals. In Spice of the Week, Scott lands the thesis: hospitality is addicted to scale — and scale is killing the feeling. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro04:39 — Story #1: Airbnb’s AI Reality Check17:27 — Story #2: Luxury Brands Move Into Safari30:50 — Story #3: Human Touch Becomes the Luxury Differentiator44:28 — Story #4: Spain’s Tourism Boom Meets Its Limits56:10 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  The World Cup Bust, Spirit's Collapse, Priceline is Back, and Aman's Move in the Texas Hill Country 08.05.2026 1t 3min

  The hospitality industry was supposed to print money during the 2026 World Cup. Instead, nearly 80% of hotels across the eleven US host cities are pacing significantly below forecasts, with Kansas City operators calling it a non-event and Boston, Philly, and San Francisco not far behind. On this week's episode, Zach is joined by Edwin Kramer, Scott Eddy, and Ben Wolff to unpack what went wrong — visa friction, FIFA's extortionate ticket pricing, geopolitical headwinds, and a hospitality industry that mistook the World Cup logo for a marketing strategy. Edwin offers a sharp European perspective on why the math was always going to be brutal for international travelers, while Scott levels a familiar critique: hotels keep believing their own projections instead of doing the basic work of telling guests how to actually get to the match.From there, the conversation moves to Priceline's surprisingly sharp William Shatner TikTok play (and what booking's parent strategy says about the OTA wars), Under Canvas's CEO transition and the missing middle in outdoor hospitality, and the slow death of Spirit Airlines — a story that opens up a wider debate about whether the ultra-low-cost carrier model can survive in the US the way it has in Europe. Ben, calling in from Onera Fredericksburg, makes the case that commodity businesses can't run on razor-thin margins forever, and Edwin walks through the European low-cost graveyard nobody's talking about.The episode closes on Aman's reported move into the Texas Hill Country — a development Ben sees as the ultimate validation of a market he bet on years ago, and a signal that ultra-luxury is now defining itself by space rather than density. Plus spice of the week: Instagram's new metrics hierarchy, why most brands still can't do basic marketing, and Edwin's pitch to the next generation of hoteliers. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro09:10 — Story #1: World Cup Hotel Demand Falls Short24:13 — Story #2: Priceline Revives the Negotiator31:47 — Story #3: Under Canvas’ Next Chapter40:10 — Story #4: Spirit’s Collapse and the Low-Cost Airline Model50:13 — Story #5: Aman Bets on Texas Hill Country54:44 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/
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  Uber Becomes a Hotel Platform, TikTok Outperforms OTAs, and Hotels Still Don’t Own the Customer 01.05.2026 1t 6min

  This week’s conversation pulls apart a reality the industry has been circling for months—but is now impossible to ignore: travel demand is no longer being created, shaped, or captured by the companies that actually deliver the experience.It’s happening upstream.What starts as a discussion around TikTok and AI quickly evolves into something bigger—a structural shift in how travelers decide. Discovery is no longer destination-first. It’s scroll-first. A piece of content sparks interest, AI compresses consideration, and by the time a traveler reaches a booking interface, most of the decision has already been made.That shift leaves hotels, airlines, and even OTAs reacting instead of leading.The episode unpacks what that means in practice. Why a digitally ambitious airline like Riyadh Air still defaults to legacy distribution before launch. Why Uber entering hotel bookings isn’t about inventory—it’s about embedding travel into habit. And why every major brand—from Airbnb to Minor Hotels—is racing to become more than just a single touchpoint in the journey.Underneath all of it is a more uncomfortable truth: the industry has over-rotated on storytelling without solving distribution. And storytelling alone doesn’t close the transaction.There’s also tension between strategy and reality. Independent operators are told to “create demand,” but many are still constrained by ownership structures focused on 30- to 90-day performance windows. Attribution remains murky. Investment decisions follow what can be measured—not necessarily what drives long-term growth.The result is a fragmented ecosystem where inspiration, validation, and booking live in entirely different places—most of which operators don’t control.The question isn’t whether this shift is happening. It’s who adapts to it—and who becomes invisible within it. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro05:15 — Story #1: TikTok, AI, and the Hijacked Travel Funnel28:50 — Story #2: Uber Enters Hotel Booking Through Expedia38:35 — Story #3: Riyadh Air’s Direct-Booking Reality Check47:28 — Story #4: Minor Hotels Bets on Private Jet Luxury57:32 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/