Sales Game Changers | Tips from Successful Sales Leaders

Jaksot

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  5 Keys to Partner Account Management Success with Carmen Sorice 16.09.2026 17min

  This is episode 873. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2nd. Learn more here. Today's show featured an interview with Carmen Sorice, EVP of Business Development and Cost Management Solutions at E78. Find Carmen on LinkedIn. CARMEN'S TIP: "Be proactive. Don't wait for the phone to ring, or the text to come in, or the email to come in. Be proactive. As an OEM partner manager, try and anticipate what your partners are seeing. Be proactive, communicate in a proactive manner, act in a proactive manner."
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  Bina Shah on What Remains When the Title Goes Away 16.09.2026 22min

  This is episode 872. Read the complete transcription on the Sales Game Changers Podcast website. This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast.  Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Gina meets with Bina Shah, Advisor at Outliveme and Former Group Sales Develpoment Director at Oracle. Find Bina on LinkedIn. BINA'S TIP: "No matter where you are in your tenure, showing up every day with authenticity and the work ethic to do the best you can, and how do you uplift the organization. In those important boardroom meetings, in those important C-level meetings, internal or external, what brought me credibility is talking with a point of view backed by data and standing up for myself."
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  SAS Alliance Leader John Carey on the AI Execution Problem Hampering SMBs, Part One 09.09.2026 24min

  This is episode 870. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2. Learn more here. Today's show featured an interview with John Carey, Senior Vice President of Global Channels at SAS, and Tom Snyder, Co-Founder of Funnel Clarity. Find John on LinkedIn. Find Tom on LinkedIn.  JOHN'S TIP: "Skills are one of the biggest differentiators between AI experimentation and AI execution. If we're going to move AI into the business, we're going to need people who can connect AI initiatives to business goals. They're going to be able to prepare data, manage change, and measure outcomes."
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  SAS Alliance Leader John Carey on How Partners Can Turn AI into Measurable Customer Value, Part Two 09.09.2026 28min

  This is episode 871. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2. Learn more here. Today's special two-part show featured an interview with John Carey, Senior Vice President of Global Channels at SAS, and Tom Snyder, Co-Founder of Funnel Clarity. Find John on LinkedIn. Find Tom on LinkedIn. JOHN'S TIP: "Understand the customer first, because if you can't understand the pain of the customer, how do you identify whether you can be of any assistance? If we're not driving value, we can't be in the conversation."
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  Stop Waiting Until You're Ready: Kristyn Hogan's Blueprint for Career Growth at Cisco 02.09.2026 28min

  This is episode 869. Read the complete transcription on the Sales Game Changers Podcast website. This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast.  Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Gina meets with Kristyn Hogan, Global Vice President of Partner Sales at Cisco. Find Kristyn on LinkedIn. KRISTYN'S TIP: "Know where you want to go. You don't have to know how you're going to get there, you don't have to know exactly what it is, but have a big crazy dream of where you want to go, invest in the relationships and people who are going to push you and help you get there."
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  Building Sales-Ready Graduates at the University of Cincinnati with Ann Sojka 27.08.2026 29min

  This is episode 868. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on September 11. Learn more here. Today's show featured an interview with Ann Sojka, Assistant Professor of Marketing at the University of Cincinatti. Find Ann on LinkedIn. ANN'S TIP: "One huge life motto of mine is no ask, no get. If you never ask, the answer is always no. It takes a lot of courage to be bold and ask difficult questions, but if you don't ask, you're never going to get it."
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  What Many Years at Red Hat Taught Joel Jackson About Growing Deep Customer Relationships 26.08.2026 26min

  This is episode 867. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on September 11. Learn more here. Today's show featured an interview with Joel Jackson, Senior Vice President of Worldwide Technology Sales and Client Adoption at Red Hat. Find Joel on LinkedIn.  JOEL'S TIP: "It's not the most technical rep that survives ever. It's also not the most intelligent one that survives. It's the one that is adaptable to change. I think adaptability starts with being curious."
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  Align Sales, Marketing, and Channels to Better Serve Public Sector Says Fivecast's Tony D'Angelo 19.08.2026 26min

  This is episode 866. Read the complete transcription on the Sales Game Changers Podcast website. This is a Marketing and Selling Effectiveness sub-brand of the Sales Game Changers Podcast.  Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred Diamond and Julie Murphy meet with Tony D'Angelo, Vice President of Public Sector at Fivecast. Find Tony on LinkedIn. TONY'S TIP: "Master your craft. Be an expert. Don't apologize for what you do. Be proud of it. We're solving problems, we're bringing technology to people that have real problems and solving those problems."
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  How Texas A&M Grads Stand Out in Professional Selling with Dr. Andrew Loring 13.08.2026 27min

  This is episode 865. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on September 11. Learn more here. Today's show featured an interview with Dr. Andrew Loring, Associate Director, Reynolds and Reynolds Sales Leadership Institute and Senior Lecturer at Texas A&M University. Find Andrew on LinkedIn.  ANDREW'S TIP: "We can't be perfect at everything. There are areas of the sales process where we're naturally going to excel, and others where we need to double down and work a little bit harder."
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  Amanda Brown from XFERALL on Building a Successful Career as a Woman in Sales 12.08.2026 31min

  This is episode 864. Read the complete transcription on the Sales Game Changers Podcast website. This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast.  Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Gina meets with Amanda Brown, Senior Vice President of of Growth at XFERALL. Find Amanda on LinkedIn. AMANDA"S TIP: "Mentoring circles are important. Fill your circle with quality of individuals, ask for help. If you're doing all these things and you're not respected at that table, go build a different table, go find a different table. A lot of times we hold on in roles way too long, and you have a choice."
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  Leading a Sales Team Through AI Adoption with Jillian Swenson and Alex Cruz at SentinelOne 06.08.2026 35min

  This is episode 863. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on September 11. Learn more here. Today's show featured an interview with Jillian Swenson, Vice President of Federal Sales, and Alex Cruz, Senior Director of Global Field Enablement at SentinelOne. Find Jillian on LinkedIn. Find Alex on LinkedIn. JILLIAN'S TIP: "It's unacceptable to show up not prepared. With AI, there's no reason for that. That was last year's problem. This year's problem is then how do you translate it into business value." ALEX'S TIP: "AI is amazing. It does just crazy things for reducing time as a rep. But without guardrails in place, it can get you in some hot water if you send something over that's generated and you don't do trust but verify. We've all come through that frame of thought. We have to verify AI."
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  Partner Revenue Academy Faculty & Program Details 05.08.2026 23min

  This is episode 862. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! In this special episode of the Sales Game Changers Podcast, host Fred Diamond is joined by industry leaders Rebecca Wetherly, Craig Booth, and Marc Palombo to introduce the Partner Revenue Academy, a new leadership development program designed to prepare partner account managers for the next generation of channel sales. Learn more here. Find Rebecca on LinkedIn. Find Craig on LinkedIn. Find Marc on LinkedIn. REBECCA'S TIP: "Partner sales roles are super complicated. You have to be a jack of many trades. You're critical to the sales process and need to always be demonstrating value to partners and colleagues. Driving revenue and creating meaningful pipeline growth has never been more important." CRAIG'S TIP: "We've got to get people thinking about their job as literally a partner revenue architect who's responsible for leveraging data and AI to help generate better revenue for their partners downstream." MARC'S TIP: "Once you actually get in the trenches, no plan survives five minutes with the enemy. It's about being able to take the initial plan, make adjustments, and rinse and repeat what's working and what's not working over time."
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  The Sales Framework Every Revenue Leader Needs with Brian Green 30.07.2026 31min

  This is episode 861. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Brian Green, Advisor at CodeSignal and Founder of GenerativeSelling Solutions. Find Brian on LinkedIn. BRIAN'S TIP: "Mission clarity is not what you claim to believe. It's what your business can consistently decide, defend, and deliver."
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  What Military Veterans Must Know Before Starting a Business According to Jared Shepard 23.07.2026 31min

  This is episode 860. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Jared Shepard, Chief Operating Officer at Hypori. Find Jared on LinkedIn. JARED'S TIP: "Understand your technology well enough, or your capability well enough, that you can articulate to that need and then also understand the implications of that articulation, i.e., am I reducing cost, am I reducing burden, am I reducing friction? I hope you're doing one of those, because otherwise, people just aren't taking on new burden and new friction right now."
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  AI Best Practices to Improve B2B Sales Efforts 20.07.2026 10min

  This is episode 859. Read the complete transcription on the Sales Game Changers Podcast website. This is an AI and Sales Brief episode, a sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with AI expert Zeev Wexler, CEO at Wexler, and sales expert Tom Snyder, Founder of Funnel Clarity. Find Zeev on LinkedIn. Find Tom on LinkedIn. ZEEV'S TIP: "You are not just using AI to send more emails that do not work. You are using AI with what has been scientifically proven to work at a higher percentage." TOM'S TIP: "Do you know why people say it's a numbers game? Because they do not know what the best practices of sales are. The science tells us what the best performance direction is."
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  How Value-Added Resellers Should Use AI to Improve Sales 13.07.2026 9min

  This is episode 858. Read the complete transcription on the Sales Game Changers Podcast website. This is an AI and Sales Brief episode, a sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with AI expert Zeev Wexler, CEO at Wexler, and sales expert Tom Snyder, Founder of Funnel Clarity. Find Zeev on LinkedIn. Find Tom on LinkedIn. ZEEV'S TIP: ""Do not just look at tools. Look at the entity you are bringing into the organization, educate it, and keep the knowledge inside your organization." TOM'S TIP: "The key is creating that value prior to the sale. The current demand from customers across B2B and B2G is, 'Help me make a better decision. Help me understand my own world better through your sales process, and I will award you my business.'"
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  Implementing Sales Workflows That AI Can Actually Improve 07.07.2026 8min

  This is episode 857. Read the complete transcription on the Sales Game Changers Podcast website. This is an AI and Sales Brief episode, a sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with AI expert Zeev Wexler, CEO at Wexler, and sales expert Tom Snyder, Founder of Funnel Clarity. Find Zeev on LinkedIn. Find Tom on LinkedIn. ZEEV'S TIP: "AI doesn't fix bad sales processes, it exposes them. If you accelerate a broken workflow, you're not improving performance; you're simply making mistakes happen faster. Build the right sales process first, then let AI amplify it." TOM'S TIP: "Begin with a workflow based on sound sales practices. Once that foundation is in place, AI can accelerate it in extraordinary ways. The difference between AI applied to a broken process and AI applied to an optimized workflow is almost impossible to overstate."
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  How AI Is Powering Outcome-Driven Partner Ecosystems with Craig Patterson 01.07.2026 33min

  This is episode 856. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Craig Patterson, Global Channel and Ecosystem Chief at Exabeam. Find Craig on LinkedIn. CRAIG'S TIP: "Stop measuring activity and start driving outcomes. It's easy to become focused on how much you're doing, but the real question is: what are you actually trying to achieve? The best sales professionals measure success by the business outcomes they create."
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  Creating a Foundation for Long-Term Sales Success with Matt Radomski 25.06.2026 27min

  This is episode 855. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Matthew Radomski, Regional Vice President of Federal Civilian at Harness. Find Matt on LinkedIn. MATT'S TIP: "The customer is the North Star. Their success should be your success. Everything else figures itself out. Don't focus on selling. Focus on their value and what matters to them, and then help them along the way."
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  Inside Cisco's Monumental Partner Program Transformation with Elisabeth De Dobbeleer 24.06.2026 30min

  This is episode 854. Read the complete transcription on the Sales Game Changers Podcast website. This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast.  Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Gina meets with Elisabeth De Dobbeleer, Senior Vice President of Partner Programs at Cisco. Find Elisabeth on LinkedIn. ELISABETH'S TIP: "Don't let the little voice in your head tell you, 'You can't do it. It's too early.' You should really not allow all these self-limiting beliefs to stop you. You should be bold and ambitious in terms of what you're able to achieve and what you're able to do."