Plenty with Kate Northrup
Kate Northrup, Author, Entrepreneur, and Speaker
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Plenty with Kate Northrup is a podcast hosted by Kate Northrup, bestselling author of Money: A Love Story and Do Less. The show explores how to expand your capacity to receive abundance in money, time, and energy without pushing or forcing. Each week, Kate interviews top thought leaders and adventurers to share insights on living a life of ease and plenty. The podcast aims to help listeners get more of what they want through a mindset of abundance rather than scarcity.
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176. She Built 150 AI Employees and Never Fired a Human — Then Made $19,500,000 with Callan Faulkner 15.09.2026 1tWhat if AI didn’t replace humans—but gave us more time and capacity to actually be human?In this episode, Kate sits down with AI expert Callan Faulkner, who has trained more than 13,000 business owners to become AI architects. Callan shares the extraordinary story behind a launch she expected to generate $4 million that ultimately crossed $19.5 million—and the financial and nervous system work she did in the months leading up to that expansion.They unpack Callan’s money story, from growing up with an underlying feeling that there was never enough to learning how to make increasing amounts of money without necessarily knowing how to manage it. She shares how preparing for greater wealth before it arrived helped her body feel safe receiving it, and why having the systems, team, and financial plan in place mattered just as much as setting a bigger goal.Then they dive into AI: what it could mean for the future of work, the environmental concerns surrounding it, whether it’s making us less intelligent, and how businesses can use it without losing the human element. Callan explains how she’s built more than 150 “AI employees” while never firing a human because of AI—instead using the technology to move her team away from repetitive work and into more strategic, creative roles.Ultimately, this conversation is about far more than technology. It’s about using AI as leverage to create more time, possibility, abundance, creativity, and space for the parts of life that only humans can experience.“I have not fired one person because of AI. I have only elevated their role.” - Callan Faulkner🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 The Opportunity of AI02:27 Callan’s Money Story05:02 Making Money but Avoiding It08:16 Expanding Her Capacity10:11 The $19.5M Launch13:13 Preparing for More Money18:00 Success, Friendship & Belonging25:00 The Environmental Cost of AI31:39 What AI Makes Possible34:00 AI Without Firing Humans38:03 Can AI Increase Creativity?38:47 Six Years of Work in Two Hours43:00 AI, Privacy & Financial Data49:00 Does AI Make Us Dumber?53:00 Building 150 AI Employees55:54 The AI Employee Boot Camp56:19 The Future Callan Is Building Links and Resources:Kate's InstagramAI Employee BootcampConnect with Callan Faulkner: WebsiteInstagram✨ What If You Could Build an AI Team That Actually Gives You Your Time Back?AI isn’t just about getting more done faster. Used well, it can create more space for the work that actually needs you.In the free AI Employee Boot Camp, you’ll join AI expert Callan Faulkner for 3 live sessions, where she’ll take you behind the scenes of the 150+ AI employees she’s built and show you how they’re being used across real businesses. Through live demos, you’ll see how AI can support everything from financial dashboards to launch management and everyday workflows, so you can start identifying what could be automated, streamlined, or taken off your plate.The goal isn’t to become less human. It’s to spend less time doing work a machine can do — and more time using the creativity, strategy, and gifts only you can bring.👉 Join the AI Employee Boot Camp for free at katenorthrup.com/automateLess busywork. More leverage. More room to do what you’re actually here to do. ✨ -
175. How to Keep Going When Your Dream Hasn't Happened Yet: Debut Novelist Andrew Forrester on Creativity, Faith & Fortitude 08.09.2026 51minWhat keeps you going when the dream you’ve been working toward still hasn’t happened?In this episode, Kate sits down with debut novelist Andrew Forrester, author of How the Story Goes, to talk about the ten-year journey that took him from his first finished manuscript to finally becoming a published author. Along the way, Andrew wrote multiple manuscripts, spent years trying to land an agent, had several books that never sold, raised four kids, and worked a full-time job—all while continuing to write.Andrew shares why he never fully gave up, how writing became something he genuinely craved rather than something he had to suffer through, and why community, accountability, and giving himself permission to try something different ultimately mattered. He also gets practical about his creative process, including his thousand-word goal, writing late at night, and using the Pomodoro method to get himself started.Kate and Andrew also explore creativity, faith, and the mystery of where ideas come from. Andrew opens up about growing up Southern Baptist, how his relationship with God has evolved, and how learning to live with questions instead of needing every answer has shaped both his life and his writing.At its heart, this is a conversation about creative resilience, permission, and continuing to show up for the thing you can't stop thinking about—even when it takes much longer than you imagined.“It's accountability. It's encouragement. It makes you feel like you're allowed to take yourself seriously when someone else is doing it.” - Andrew Forrester🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 Ten Years to Get Published02:16 Ten Manuscripts Later04:23 Why He Never Gave Up07:05 Knowing This Was the One10:07 Becoming a Better Writer12:38 The Power of Writing Community26:26 Creativity After Group Therapy29:18 Finding Time to Write31:32 Where Ideas Come From38:06 His Pomodoro Writing Method40:54 Faith, Doubt & God47:07 Giving Himself Permission49:06 How the Story Goes Links and Resources: Kate's InstagramBlue Light Blocking Glasses Opting Out of UrgencyConnect with Andrew Forrester:WebsiteInstagramAndrew Forrester’s book — How the Story Goes ✨ What If Everything Didn’t Feel So Urgent?You know that feeling when everything feels important, everything needs to happen now, and slowing down somehow feels impossible?That’s not just a mindset problem. Urgency has a biology.In Opting Out of Urgency, a free workshop led by nervous system healing expert Sarah Tacey, you’ll learn why your system gets stuck in urgency — and simple, body-based ways to return to greater spaciousness, clarity, and choice.You’ll discover how to recognize the difference between pressure that drains you and pressure you consciously choose, move beyond all-or-nothing thinking, and access options you simply can’t see when your nervous system is stuck in urgency.Because slowing down doesn’t mean you stop getting things done. It means you’re no longer letting urgency run the show.👉 Join Opting Out of Urgency for free at katenorthrup.com/urgencyLess urgency. More choice. More space to actually live. ✨ -
174. Mother Wounds and Money: Why Enough Feels Impossible — And How to Let It Flow to You [Inheritance Part 2] 01.09.2026 27minWhat if your relationship with “enough” began before you were even born?In this second episode of the Inheritance series, Kate Northrup explores the connection between the mother wound, the feminine, and money. She explains why our mother is our first economy—and how our earliest experiences of nurturing, presence, support, and flow can shape whether we feel there will ever truly be enough for us.Kate shares her own story of growing up with a mother who modeled financial abundance while having limited time and emotional availability, and traces those patterns even further back through her maternal lineage. She explores how these early experiences can show up later as difficulty receiving support, financial codependency, jealousy, scarcity, and the belief that we have to handle everything ourselves.She also breaks down wounded versus healthy expressions of feminine energy and how qualities like nurturing, intuition, surrender, allowing, and flow can transform our relationship with money. Rather than blaming our mothers, Kate invites us to recognize the unconscious patterns we inherited so we can begin to repattern them.This episode is an invitation to examine what you learned about enough, care, and receiving—and discover how healing your relationship with the feminine can open you to greater support, abundance, and flow.“This is not a blaming our mothers conversation. This is a reclaiming our financial power conversation.” - Kate Northrup🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 Our Mother Is Our First Economy01:06 The Inheritance Series02:49 The Mother Wound & Money05:47 Kate’s Money Inheritance08:06 What Begins in the Womb10:08 Generational Scarcity11:50 Learning to Receive Support13:00 The Wounded Feminine19:12 The Healthy Feminine20:58 Your Relationship With Enough22:21 Remothering Yourself25:11 Opening to Financial Flow Links and Resources: Kate’s InstagramInheritance SeriesRecalibration Field Guide ✨ What Did You Inherit About Money?Your financial life didn’t start with your first paycheck.Long before you made your own money, you inherited patterns around safety, support, enoughness, receiving, and provision — and some of them may still be shaping your financial life today.The free four-part Inheritance Series on Plenty helps you uncover the unconscious stories behind how you earn, receive, spend, and relate to money.Inside the series, you’ll explore:🔹 The Father Wound + Money — why structure, support, and provision can feel unsafe🔹 The Mother Wound + Money — how nurturing, receiving, flow, and “enough” shape your relationship with abundance🔹 Your Inherited Money Patterns — the beliefs and nervous system responses you may be carrying from your family, culture, and lineageThis isn’t about blaming your parents. It’s about making the unconscious conscious so you can choose what comes next.👉 Access all four parts free at katenorthrup.com/inheritanceYou inherited a story. But you get to decide what happens next. ✨ -
173. From $250,000 in Tax Debt to Selling Out Rooms of Thousands — And Why She Walked Away From All of It for Her Daughter with Regena Thomashauer (formerly Mama Gena) 25.08.2026 1t 2minWhat happens when the identity, work, and life you’ve built no longer fit who you’re becoming?In this deeply personal conversation, Kate Northrup reunites with Regena Thomashauer—also known as Mama Gena—to explore the story behind her new book, On Our Knees, and the transformation that followed the end of a defining chapter in her life.Regena shares how she went from being $250,000 in tax debt to growing her work from a living room of ten women into transformational experiences for thousands. But after sixteen years of running her Mastery program, an exhausted team, her daughter’s struggle with an eating disorder, and her own longing for a different kind of freedom led her to walk away from the stage and into the unknown.Together, Kate and Regena explore mother-daughter healing, inherited trauma, the sacred feminine, grief, pleasure, and the erotic life force that Regena believes remains available even in our darkest moments. Regena shares how supporting her daughter ultimately helped heal fractures within her own family—and taught her how to give and receive a kind of love she hadn’t experienced growing up.This conversation is not about bypassing pain or turning hardship into a neat before-and-after story. It’s about allowing grief, rage, devastation, pleasure, and aliveness to exist together—and discovering how the moments that bring us to our knees can also become portals into healing, connection, and greater freedom.“No matter how life brings us to our knees, we are still the source of life itself.” - Regena Thomashauer 🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 The Cyclical Nature of the Feminine02:47 Mama Gena vs. Regena05:40 Growing a Dream07:01 $250K in Tax Debt10:15 Going Big or Going Home15:20 Walking Away From Mastery20:12 Her Daughter’s Healing Journey25:25 Learning How to Love30:36 The Power of the Erotic35:25 Fighting for Her Daughter40:17 Why Life Brings Us to Our Knees43:28 Turning Grief Into a Portal51:01 Permission to Feel Everything54:46 Healing the Mother-Daughter Lineage59:24 Finding Freedom Offstage Links and Resources:Kate's InstagramKeira's Free WorkshopOn Our KneesConnect with Regena Thomashauer:WebsiteInstagram✨ Have a Story the World Needs to Hear?Writing a book isn't just about becoming an author.It's about giving voice to an idea, a message, or an experience that has the power to change someone's life.Keira Brinton shares how one unexpected act of faith led her to found Joan of Arc Publishing—a company dedicated to helping purpose-driven authors bring meaningful books into the world.Whether you've been dreaming about writing your first book or you're ready to share your expertise on a bigger stage, Keira and her team offer guidance through every step of the publishing journey.If you've been waiting for a sign to start writing, this might be it.👉 Learn more about Keira Brinton, Joan of Arc Publishing, and her resources at katenorthrup.com/keira. -
172. Blooming Where I’m Planted — And Why I’m Done Waiting to Have the Life I Want 18.08.2026 31minWhat if the life you want isn’t waiting for you somewhere in the future—it’s already available in the choices you’re making right now?In this solo episode, Kate Northrup shares a summer life update and reflects on what it means to build a life around what truly matters. From choosing a simple staycation over an expensive getaway to returning to her hometown in Maine, Kate explores how slowing down can reveal the difference between what genuinely makes us feel abundant and what we’ve been conditioned to chase.She shares the mantra “bloom where you’re planted” and invites us to look at the moments that have felt richest, sweetest, and most meaningful—and then examine whether our schedules and spending actually reflect those values. Kate also explores the difference between attention and connection, questioning the assumption that more followers, visibility, money, or growth will automatically create the life we want.Drawing from a difficult season when Mike was sick, Kate reflects on how nervous system dysregulation can make possibilities invisible even when they’re right in front of us. This episode is an invitation to reconsider what you’re optimizing for, identify what you truly want, and intentionally direct your time and money toward more of what already makes life feel full.“Am I optimizing for what really matters, or am I optimizing for something that I've been conditioned to think matters?” - Kate Northrup🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 What Really Matters?01:47 A Summer Life Update04:08 Choosing a Staycation05:26 Lowering the Bar06:17 Bloom Where You’re Planted09:58 Returning Home to Maine20:17 Spend According to Your Values21:15 Attention vs. Connection23:32 Do You Really Need More?26:00 What Do You Actually Want?28:02 Creating More of It Now28:50 Nervous System Capacity Links and Resources:Kate's InstagramMoney Reset✨ What If You Trusted Yourself With Money Decisions?The free Big Money Decision Matrix is the exact framework Kate uses for major financial decisions — from investments to business moves to buying property.Because second-guessing is expensive.And hesitation compounds fast.Inside, you’ll explore:🔹 How to regulate your body before making money decisions🔹 The difference between desire and proving something🔹 How to get clear on the real numbers🔹 Whether your wealth systems can actually sustain the winThis is body first, bank account second.And it’s designed to help you become the kind of person who can say:“I don’t make bad decisions.”Not from arrogance.From self-trust.👉 Download The Big Money Decision Matrix and use it on a decision you’ve been circling. ✨ -
171. Why the Spark Fades in Long-Term Relationships — and the One Practice That Brings Desire Back with Stefanos Sifandos 11.08.2026 58minWhat if your most challenging relationships are also your greatest opportunity for healing?In this deeply personal conversation, Kate Northrup sits down with relationship coach and author Stefanos Sifandos to explore how our romantic relationships become mirrors for the wounds, patterns, and beliefs we've carried since childhood. Together, they discuss why trauma is inherently relational, how polarity creates intimacy, and why true healing happens not in isolation, but through safe, connected relationships.Stefanos opens up about his marriage to Christine Hassler, the transformative experience of becoming a father, and how parenting exposed perfectionism, control, and parts of himself he didn't know still needed healing. Kate and Stefanos also explore masculine and feminine dynamics, nervous system safety, emotional responsibility, and what it really means to love without losing yourself.Whether you're navigating a relationship, healing from one, or simply seeking a deeper understanding of yourself, this episode offers a compassionate perspective on how intimacy can become a pathway to profound personal and spiritual growth.“Most wounds are relational, so they have to be healed in a relational context.” - Stefanos Sifandos🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 Trauma & Relational Healing01:40 Meeting Stefanos Sifandos09:27 A Full-Circle Friendship Story16:28 Becoming a Father24:12 Relationships as Mirrors33:41 Polarity & Intimacy43:05 Healing Through Partnership53:18 Masculine & Feminine DynamicsLinks and Resources:Kate's InstagramKeira's WorkshopConnect with Stefanos Sifandos:WebsiteInstagram✨ What If the Book You’re Meant to Write Won’t Leave You Alone?Not a book for credibility.Not a book because it’s good for business.The one that keeps tapping you on the shoulder, asking to be written.Keira Brinton’s free workshop, The Author Threshold, is for leaders who know there’s a message inside them that deserves a more permanent home.Inside, you’ll explore:🔹 Why carrying an unwritten book creates tension🔹 How to move from "someday" to clear next steps🔹 Why identity comes before publishing strategy🔹 How to build the confidence to become the author your message needsBooks outlive launches.They outlive algorithms.They outlive us.If there’s a message that won’t leave you alone, maybe it’s time to let it move through you.👉 Join The Author Threshold at katenorthrup.com/keira. ✨ -
170. Father Wounds & Money: Why Structure Feels Unsafe — and How to Let It Hold You 04.08.2026 20minWhat if your relationship with money has less to do with discipline and more to do with the ways you learned to feel safe?In this solo episode, Kate Northrup explores the surprising connection between father wounds, the nervous system, and financial behaviors. She explains why patterns like overspending, avoiding structure, or feeling overwhelmed by budgeting aren't personality flaws—they're often protective strategies rooted in childhood experiences.Kate unpacks how our earliest relationships shape our capacity to receive support, provision, and stability, and why healing our relationship with money requires more than financial advice. Through personal stories, neuroscience, and practical guidance, she offers a new way to think about structure—not as something restrictive, but as something that can help your body feel safe.If you've ever struggled with consistency around money or wondered why healthy financial habits feel so difficult to maintain, this episode offers a compassionate, body-based framework for creating lasting change."We often think we have an organization problem or a structure problem, but actually what we have is a father wound." - Kate Northrup🎤 Let’s Dive into the Good Stuff on Plenty 🎤 00:00 Your Money Isn't the Problem02:00 The Four Money Ecosystem States03:12 Why Father Wounds Matter04:39 The Wounded Masculine Explained06:38 When Support Feels Unsafe07:53 Survival Strategies & Money08:50 Patriarchy and Financial Safety11:56 When Success Doesn't Feel Safe14:28 Reparenting Through Structure19:28 The Money ResetLinks and ResourcesKate’s InstagramMoney Reset✨ Ready to Reset Your Relationship with Money?If your nervous system feels stretched thin by money, time, or expectations—it may be time for a reset.Join me for The Money Reset — a guided experience to bring your money back into alignment with your body, your values, and your true capacity.This isn’t about more striving or spreadsheets.It’s about safety.It’s about sovereignty.It’s about remembering your agency—financially, emotionally, and energetically.👉 Learn more about The Money Reset here. -
169. From $5,000 Left to $200K in One Month: How Keira Brinton Cleared Fear and Built a 7-Figure Publishing Business 28.07.2026 55minWhat happens when you stop chasing success and start following what you believe you're being called to do?In this conversation, Kate Northrup sits down with author and publisher Keira Brinton to explore the unconventional path that transformed her life—from panic attacks and financial uncertainty to building a thriving publishing company by trusting divine guidance. Keira shares how learning to release fear, follow intuitive nudges, and take bold action opened doors she never could have planned on her own.Together, they discuss the relationship between spirituality and money, why collaboration creates more abundance than competition, and how trusting your calling often requires taking risks before you feel ready. Keira also shares the story behind Joan of Arc Publishing, the vision for Writers Island, and why helping people share their stories has become her life's work.Whether you're an entrepreneur, an aspiring author, or someone seeking greater trust in your own path, this episode is an inspiring reminder that abundance often begins with the courage to take the next step."When women know how to make money, we will change the world." - Keira Brinton🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 Panic Attacks & a New Beginning02:42 Supporting Women Through Collaboration09:54 God Told Me to Write a Book15:25 Following Divine Instructions19:11 Making $200K in One Month24:20 Faith, Money & Receiving30:10 The Vision for Writers Island40:07 Healing Through the Body45:58 Building Joan of Arc Publishing50:06 A Different Way to Publish BooksLinks and Resources:Kate's InstagramKeira's WorkshopConnect with Keira Brinton:WebsiteInstagramFacebook✨ What If the Book You’re Meant to Write Won’t Leave You Alone?Not a book for credibility.Not a book because it’s good for business.The one that keeps tapping you on the shoulder, asking to be written.Keira Brinton’s free workshop, The Author Threshold, is for leaders who know there’s a message inside them that deserves a more permanent home.Inside, you’ll explore:🔹 Why carrying an unwritten book creates tension🔹 How to move from "someday" to clear next steps🔹 Why identity comes before publishing strategy🔹 How to build the confidence to become the author your message needsBooks outlive launches.They outlive algorithms.They outlive us.If there’s a message that won’t leave you alone, maybe it’s time to let it move through you.👉 Join The Author Threshold at katenorthrup.com/keira. ✨ -
168. The Missing Piece in Every Manifesting Conversation — And Why Your Affirmations Backfire 21.07.2026 24minMost conversations about manifestation focus on changing your thoughts. But what if the real reason your affirmations aren't working has nothing to do with your mindset?In this solo episode, Kate Northrup shares the missing piece she believes is absent from nearly every manifestation conversation: the body. Drawing on decades of studying manifestation—from listening to Abraham Hicks cassette tapes as a child to her work in neuroscience and nervous system regulation—Kate explains why lasting change doesn't come from thinking differently, but from feeling differently.She explores why your nervous system determines what you're able to receive, how stress keeps you stuck in familiar patterns, and why trying to force a higher vibration often backfires. You'll also learn why manifestation isn't about controlling outcomes but expanding your capacity to safely receive what you truly desire.If you've ever felt like you're doing all the "right" manifestation practices without seeing results, this episode offers a grounded, body-first perspective that may completely change the way you approach creating the life you want."Manifesting is not about changing what you think. It's about changing how you feel." - Kate Northrup🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 Why Affirmations Don't Work01:38 Kate's First Manifestation Lesson04:15 The Problem with Positive Thinking06:01 What Manifestation Really Is08:45 Why the Body Comes First11:55 Your Nervous System Sets the Limit15:02 Feeling Safe to Receive17:37 Stress, Capacity & Manifestation20:19 Practice the Feeling First21:13 Body First, Bank Account SecondLinks and Resources:Kate's InstagramZiva Magic Maker✨ What If Manifesting Wasn't About Trying Harder?Most people think manifestation is about positive thinking or visualizing what they want.But you can't manifest from a stressed nervous system. When your body is in survival mode, it scans for what might go wrong, not for opportunity. No amount of vision boarding changes that.That's exactly what Magic Maker is designed to shift.In this free 3-part live experience, Emily Fletcher, founder of Ziva, combines ancient meditation practices with modern neuroscience to teach you how manifestation actually works, starting with your nervous system.Inside Magic Maker, you'll learn:🔹 The science behind why stress has been quietly blocking your manifestations🔹 How to access the quantum field, a verifiable fourth state of consciousness beyond waking, sleeping, and dreaming🔹 How to dissolve the limiting beliefs keeping you from what you want, at the root🔹 How to get your head, heart, and whole body into coherence with your desiresManifestation isn't about forcing life to go your way. It's about becoming an energetic match for the experiences, opportunities, and relationships you're asking for.Magic Maker happens live on Thursday, July 16, Tuesday, July 21, and Thursday, July 23. Kate will be there, and replays are available if you can't make a session live.👉 Save your free spot for Magic Maker at katenorthrup.com/magic. ✨ -
167. What's Actually Happening in the Body When People Receive What They Want with Emily Fletcher 14.07.2026 1t 7minWhat if manifestation isn't about trying harder—but about becoming more coherent?In this expansive conversation, Kate sits down with meditation teacher and founder of Ziva Meditation, Emily Fletcher, to explore the relationship between meditation, manifestation, neuroscience, and what Emily calls "the field." Together, they unpack the idea that everything we create in the visible world begins in the unseen, and that the key to manifesting isn't forcing outcomes but aligning our minds, bodies, and nervous systems with what we truly desire.Emily shares how a season of profound personal upheaval became the catalyst for a deeper understanding of trust, intuition, and divine guidance. She explains why meditation is more than a stress-reduction tool, describing it as a gateway into a fourth state of consciousness where creativity, coherence, and healing become more accessible. Kate and Emily discuss what actually happens in the brain during deep meditation, how stress shapes our physiology, and why creating inner safety changes the way we interact with the world around us.The conversation also explores the difference between pursuing goals from trauma versus purpose, how to distinguish intuitive desires from addictive longing, and why manifestation is less about magical thinking than intentionally shifting the way we perceive and respond to reality. Throughout the episode, they emphasize that our greatest desires are often connected to something larger than ourselves, inviting listeners to imagine not only the lives they want to create, but the world they want to help build.Whether you're new to meditation or looking to deepen your understanding of manifestation, this episode offers a thoughtful blend of ancient wisdom, modern neuroscience, and practical insight into creating a life that feels both aligned and deeply fulfilling.“When you access the field, you get access to what you want.” - Emily Fletcher 🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 What Is “The Field”?02:28 Emily’s Raspberry Lime Spindrift Story07:35 Trauma vs. Purpose-Driven Success16:42 What Meditation Has to Do with Manifestation21:08 Accessing the Unmanifest33:28 What Happens in the Brain During Meditation44:34 Why Most People Don’t Know What They Want55:24 Manifesting for the Greater Good1:09:09 Is Manifestation Just Magical Thinking?1:27:10 Finding Hope in Difficult Times1:41:16 Emily’s Magic Maker Workshop Links and Resources:Kate’s InstagramZiva Magic MakerConnect with Emily Fletcher:InstagramFacebook✨ What If Manifesting Wasn't About Trying Harder?Most people think manifestation is about positive thinking or visualizing what they want.But what if the real key is learning how to calm your nervous system, access a deeper state of consciousness, and align your mind and body before taking action?That's exactly what Magic Maker is designed to help you do.In this free three-day experience, Emily Fletcher combines ancient meditation practices with modern neuroscience to help you understand how manifestation actually works—and how to create lasting change from the inside out.Inside Magic Maker, you'll discover:🔹 Why meditation and manifestation work better together🔹 How to access "the field" where creativity and possibility begin🔹 The difference between intuitive desire and fear-based striving🔹 Practical tools to create more clarity, coherence, and ease in your lifeManifestation isn't about forcing life to go your way.It's about becoming the kind of person who naturally attracts the experiences, opportunities, and relationships that align with your deepest purpose.👉 Reserve your free spot for Magic Maker at katenorthrup.com/magic. ✨ -
166. Perimenopause, Hormones & the Menopause Myths Most Doctors Still Get Wrong with Christiane Northrup, MD 07.07.2026 50minWhat if everything you've been taught about menopause is incomplete? In this special mother-daughter conversation, Kate sits down with her mom, Dr. Christiane Northrup, to unpack decades of research and clinical experience on hormones, aging, and women's health. Together, they explore why menopause is not a disease to fear, but a powerful biological transition that can support greater wisdom, vitality, and connection.Dr. Northrup shares how her groundbreaking work challenged conventional medicine long before these conversations became mainstream, including her advocacy for bioidentical hormones, natural progesterone, and treating women as whole human beings rather than collections of symptoms. She explains the hormonal changes that occur during perimenopause, what women can realistically expect, and why so many common symptoms can be addressed with the right combination of lifestyle, nutrition, movement, and individualized care.Kate and Christiane also dive into the relationship between stress, fascia, emotional health, and the nervous system, exploring how unresolved emotions can manifest physically and why healing often requires more than simply treating symptoms. Along the way, they discuss alcohol, sleep, muscle health, cholesterol myths, hormone testing, longevity, and the importance of questioning outdated medical assumptions.Throughout the conversation, Dr. Northrup encourages women to become active participants in their own health, combining evidence-based medicine with intuition, critical thinking, and self-trust.Whether you're approaching perimenopause, already in menopause, or simply interested in optimizing your long-term health, this episode offers practical guidance, myth-busting insights, and a refreshing perspective on one of the most transformative seasons of a woman's life.“Menopause is not a disease.” - Dr. Christiane Northrup🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 Why Menopause Isn't Inevitable02:10 Why This Conversation Matters04:01 Oprah & The Wisdom of Menopause10:24 What Perimenopause Really Is13:04 Aging, Wisdom & Brain Health15:36 Alcohol, Hormones & Health20:20 Simple Ways to Support Your Hormones24:52 Stress, Fascia & Emotional Health39:41 The Biggest Menopause Myth47:54 Rethinking Cholesterol & NutritionLinks and Resources:Kate's InstagramAmata LifeConnect with Dr. Christiane Northrup:WebsiteInstagramFacebookEmail✨ What If You Could Measure How Well You're Actually Aging?Most of us wait until something feels wrong before paying attention to our health.But what if you could understand how your body is aging before symptoms appear—and make small changes that have a meaningful impact on your long-term health?That's why I love Amata Life.Their biological age test goes beyond your birthday to give you a clearer picture of what's happening inside your body, helping you make more informed decisions about your health, energy, and longevity.Inside your results, you'll discover:🔹 Your biological age compared to your chronological age🔹 Personalized insights into your overall health and aging🔹 Actionable recommendations to support long-term vitality🔹 A way to track how lifestyle changes are impacting your body over timeKnowledge doesn't just give you information.It gives you agency.Because healthy aging isn't about chasing perfection—it's about understanding your body and making choices that help you feel your best for years to come.👉 Learn more about Amata Life and order your biological age test at katenorthrup.com/amata. ✨ -
165. Behind the Scenes of My Next Book: What Writing It Required Me to Stop Performing 30.06.2026 38minWhat if the reason your creative project is taking longer than expected isn’t because you’re doing it wrong—but because it’s changing you in the process?In this deeply personal episode, Kate takes listeners behind the scenes of the book she has been writing for the past three years and the surprising lessons the process has taught her about identity, creativity, timing, and trust.Reflecting on the journeys behind her previous books, Money: A Love Story and Do Less, Kate shares how different this experience has been. Unlike her earlier projects, which seemed to flow onto the page with relative ease, this new book has demanded something much deeper. Rather than simply being a project she is creating, Kate reveals how the book itself has become a catalyst for her own growth, forcing her to confront old patterns, release expectations, and let go of the version of herself that wants certainty and control.Along the way, she opens up about the pressure of comparing her timeline to other authors, the challenges of unfinished work, and the emotional experience of sitting in the messy middle of a creative process without knowing exactly how it will turn out. She explores what it means to trust the timing of a project, especially when it refuses to be rushed.Kate also reflects on a pivotal season in her life following Mike’s bicycle accident in 2022 and how that experience fundamentally shifted her relationship with achievement, productivity, and nervous system safety. She shares how years of healing work allowed her to respond differently in a moment of crisis—choosing rest, support, and presence instead of pushing through at all costs.This episode is an honest conversation about creativity, expansion, and the hidden transformation that often happens before a meaningful piece of work is ready to enter the world. It is a reminder that sometimes the project we think we are building is actually building us.If you have an unfinished book, a creative dream, a business idea, or a project that feels slower than you expected, this episode offers reassurance that growth is not always linear—and that the timing of your work may be unfolding exactly as it needs to.“It is changing me, and it is working me, and it's surprising me, and it's making me grow up in all these ways, and it is such a profound ego death.” — Kate Northrup🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 Why Kate Ignored Sales Numbers During Launch03:18 Getting Sick 24 Hours Before Cart Close07:10 The Talk That Led to Kate’s First Book Deal11:45 Moving Into a New Chapter of Life16:52 The More Structure, The More Freedom20:45 Breaking the Nervous System Scarcity Loop26:08 Why Desperation Repels Money31:14 How Live Launches Reveal What’s Working37:40 The AI Tool That Changed Everything44:58 Focusing on Humans Instead of MetricsEpisode TranscriptRead the Full TranscriptLinks and Resources:Kate's InstagramThe Author Threshold✨ What If Writing Your Book Wasn’t About More Time… But More Capacity?So many people feel called to write a book — but the timing never feels right, life gets busy, and the idea stays on the back burner.But writing a book isn’t just about getting words on a page.It’s about becoming the person who can hold the expansion of sharing your message with the world.That’s what Keira Brinton helps you do inside The Author Threshold.She blends writing, nervous system work, and alignment to help you move through what’s keeping your book inside of you.Because your message isn’t meant to stay an idea forever.If there’s a book within you that won’t leave you alone… this could be your next step. ✨👉 Join Keira’s free workshop. -
164. BBD Case Study - She Started Working Less and Making 50% More — And the Shift Didn't Come From Where She Expected 23.06.2026 43minWhat happens when the thing consuming most of your time is producing the least amount of your results?In this inspiring case study episode, Kate sits down with longtime entrepreneur, author, and women’s health educator Nicole Jardim to unpack a business breakthrough that completely changed the way she works, leads, and grows her company.Nicole has spent more than a decade building a trusted brand helping women heal their periods and hormonal health. As the founder of Fix Your Period and the Institute for Menstrual Health, she has impacted thousands of women and trained practitioners around the world. But despite her success, she found herself exhausted, stretched too thin, and spending most of her energy on the part of her business that was generating the smallest return.After joining Business By Design and attending an in-person mastermind, Nicole experienced a breakthrough that had been hiding in plain sight. Through a simple but powerful analysis of where her time was actually going versus where her revenue was coming from, she realized she had been investing the majority of her effort into a business segment that was contributing only a fraction of her income.In this conversation, Nicole shares the emotional resistance that surfaced when she was forced to reconsider a brand she had spent years building, the challenge of simplifying after years of adding complexity, and why even experienced entrepreneurs need mentorship and outside perspective to see what’s right in front of them.She also discusses how she completely transformed the launch strategy for her practitioner certification program, creating a more immersive experience for prospective students, increasing engagement, raising tuition, and ultimately enrolling more students while creating a stronger sense of community and connection.Together, Kate and Nicole explore the realities of long-term entrepreneurship, how the online business landscape has changed over the last several years, and why growth does not have to come from working harder. Instead, they reveal how clarity, focus, and strategic simplification can unlock results that feel both more profitable and more sustainable.This episode is a powerful reminder that sometimes the biggest breakthrough isn’t learning something new—it’s finally seeing what has been obvious all along.If you’ve ever felt overextended, overwhelmed, or uncertain about where to focus your energy, Nicole’s story offers a compelling example of what becomes possible when you stop dividing your attention and start aligning your efforts with what is actually working. “When you're inside of your business, you become so blind to the things that are completely visible to you.” — Nicole Jardim🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 Working Less and Making More03:42 The Business That Was Draining Her Energy08:55 Why Nicole Joined Business By Design14:26 The Eye-Opening Revenue Breakdown20:11 When Mentorship Changes Everything27:38 Letting Go of What No Longer Works34:17 Simplifying a Decade-Old Business40:54 The Launch Changes That Increased Revenue48:36 Raising Prices and Serving Students Better56:41 Building a More Profitable Business with Less Work Links and Resources:Kate's InstagramBusiness Breakthrough ExperienceBusiness By DesignConnect with Nicole Jardim:WebsiteInstagram ✨ What If Growing Your Business Created More Freedom, Not Less?Most entrepreneurs think they need to work harder to make more money.But the businesses that thrive long-term are built on systems, structure, and repeatable processes.That’s exactly what Business By Design helps you create.When we implemented James Wedmore’s frameworks:🔹 We increased launch revenue by 63%🔹 We increased earnings per lead by 31%🔹 We became more profitable while launching half as oftenBecause the right systems don’t just grow your revenue.They give you your life back.Inside Business By Design, you’ll learn:🔹 How to create scalable systems that support growth🔹 How to build stronger offers and customer journeys🔹 How to increase revenue without increasing hustle🔹 How to create a business that generates more freedom and flexibilityThe entrepreneurs who thrive over the next decade won’t be the ones working harder.They’ll be the ones with the clearest systems and most repeatable paths to revenue.👉 Enroll in Business By Design and start building a business that works better—not one that requires more from you. ✨ -
163. What I Was Actually Doing on the Last Day of Our Launch - And Why That Was the Whole Strategy 16.06.2026 27minWhat if the most important thing you do during a launch is absolutely nothing?In this deeply personal behind-the-scenes episode, Kate shares the unexpected story of what happened during the final twenty-four hours of her biggest launch of the year—and why spending the last day lying on the couch reading a novel may have been the strategy all along.After becoming physically ill the night before cart close, Kate found herself with no choice but to step away from the dashboards, the metrics, and the constant temptation to monitor results. Instead, she was forced into a practice of trust. What unfolded became a powerful lesson about nervous system safety, leadership, surrender, and the kind of business that creates genuine freedom.Kate opens up about the emotional reality behind a multi-seven-figure launch, including the moments of fear, pressure, and scarcity that surfaced during the enrollment period. She shares how the tools she teaches inside Relaxed Money helped her regulate her nervous system, move through panic, and make clearer business decisions from a place of groundedness rather than urgency.She also reflects on a major season of personal expansion, including moving into a new home, redefining what “home” means, and navigating profound shifts happening within her family. Along the way, she explores the surprising connection between physical symptoms, emotional growth, and stepping into a larger version of life than she previously believed was possible.This episode is also a candid look at what actually drove the success of the launch itself. Kate reveals why she and Mike chose not to monitor sales throughout the enrollment period, how focusing on people instead of numbers changed the experience, and what they learned about building systems that allow a business to operate successfully without constant oversight.If you’ve ever felt trapped by outcomes, consumed by metrics, or convinced that success requires constant effort and vigilance, this conversation offers a different perspective—one rooted in trust, structure, nervous system safety, and sustainable growth.Ultimately, this episode is a reminder that true freedom is not created by working harder. It’s created by building systems, support, and internal capacity that allow you to step back, trust the process, and receive what you’ve worked so hard to create.“We cannot receive money if our body does not feel safe.” — Kate Northrup🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 Why Kate Ignored Sales Numbers During Launch03:18 Getting Sick 24 Hours Before Cart Close07:10 The Talk That Led to Kate’s First Book Deal11:45 Moving Into a New Chapter of Life16:52 The More Structure, The More Freedom20:45 Breaking the Nervous System Scarcity Loop26:08 Why Desperation Repels Money31:14 How Live Launches Reveal What’s Working37:40 The AI Tool That Changed Everything44:58 Focusing on Humans Instead of Metrics Links and Resources:Kate's InstagramThe Business Breakthrough ExperienceThe Digital CEO Dashboard✨ What If the Breakthrough in Your Business Isn’t More Hustle?Created by my friend and 7-figure launch mentor, James Wedmore, The Business Breakthrough Experience is a free 3-part live training designed to help entrepreneurs identify the gaps, bottlenecks, and blind spots keeping their business stuck.Because most people don’t need more information.They need clarity on what actually moves the needle.Inside the experience, you’ll explore:🔹 What’s slowing your business growth🔹 The mindset + strategy shifts that create momentum🔹 How to build a more scalable digital business🔹 What’s actually working right now in online businessThis isn’t about doing more.It’s about finally seeing what needs to change.👉 Register for The Business Breakthrough Experience and start creating real momentum in your business. ✨ -
162. The Marketing Principles That Will Work in 200 Years — and Why Online Courses Aren't Dead with James Wedmore 09.06.2026 1t 46minWhat actually makes an online business work today?And why are so many entrepreneurs still struggling—even with more tools, AI, content, and strategies than ever before?In this expansive and deeply honest conversation, Kate sits down with longtime entrepreneur and business educator James Wedmore to unpack the timeless principles behind sustainable online business growth, why most people overspend while under-learning, and what truly creates transformation in both business and life.James shares the behind-the-scenes reality of spending five years building his business before seeing meaningful traction, the mindset shifts that helped him survive those early years, and why he believes the future belongs to entrepreneurs who understand human psychology, messaging, embodiment, and emotional resilience—not just tactics.Together, Kate and James explore the dangerous obsession with shortcuts, why most people misunderstand marketing, and the deeper emotional patterns underneath entrepreneurship, money, and self-worth. They also dive into the changing landscape of online education, AI, and digital products—and why transformation-based businesses are far from dead.James breaks down the core business principles he believes will still work 200 years from now: understanding people deeply, creating real value, learning how to communicate clearly, and building a business from stewardship instead of constant reinvention.This episode is part business masterclass, part emotional recalibration, and part wake-up call for anyone who wants to create meaningful work without getting lost in the noise of the online industry.If you’re a coach, creator, entrepreneur, or someone trying to build a business that actually lasts, this conversation will completely change the way you think about marketing, messaging, profit, and personal growth.“The future belongs to the people who understand transformation—not just information.” — James Wedmore “The level of stewardship required for the level of life you want is the work.” — Kate Northrup🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 The Entrepreneurial Struggle03:45 The 50% Profit Rule11:08 Common Money Mistakes19:58 Building Real Wealth29:12 Timeless Marketing Principles35:13 Are Online Courses Dead?36:34 Transformation vs. Information52:47 AI & Human Connection1:21:14 Letting Go of Control1:43:30 The Power of Replication Links and Resources:Kate's InstagramThe Business Breakthrough ExperienceThe Digital CEO DashboardConnect with James Wedmore:WebsiteInstagram ✨ What If the Breakthrough in Your Business Isn’t More Hustle?Created by my friend and 7-figure launch mentor, James Wedmore, The Business Breakthrough Experience is a free 3-part live training designed to help entrepreneurs identify the gaps, bottlenecks, and blind spots keeping their business stuck.Because most people don’t need more information.They need clarity on what actually moves the needle.Inside the experience, you’ll explore:🔹 What’s slowing your business growth🔹 The mindset + strategy shifts that create momentum🔹 How to build a more scalable digital business🔹 What’s actually working right now in online businessThis isn’t about doing more.It’s about finally seeing what needs to change.👉 Register for The Business Breakthrough Experience and start creating real momentum in your business. ✨ -
161. We Made $2M When Everyone Said Online Courses Were Dead — And It's Because We Did the Opposite of What Everyone Else Did 02.06.2026 42minAre online courses actually dead?Or are most people simply building them in ways that no longer work?In this solo episode, Kate pulls back the curtain on the behind-the-scenes numbers, strategy, emotional reality, and nervous system dynamics of her latest Relaxed Money launch—which crossed the $2 million mark at a time when many online business owners are panicking about the future of digital education.But this episode is about far more than launch metrics.Kate shares the real emotional experience of navigating fear, pressure, uncertainty, and expansion while leading a multi-seven-figure launch in a rapidly changing online landscape. She opens up about the nervous system spiral she experienced when early registration numbers came in lower than expected, and how using the exact tools taught inside Relaxed Money helped her regulate, recalibrate, and ultimately make clearer strategic decisions.She also walks through the specific shifts that dramatically improved their results, including simplifying messaging, prioritizing human connection over automation, strengthening affiliate partnerships, improving retention, and creating higher-quality experiences for students instead of chasing bigger audience numbers.Along the way, Kate explores why recurring customers matter more than vanity metrics, why over-delivering free content can actually hurt conversions, and why building a freedom-based business requires structure, boundaries, and enough spaciousness to sustain creativity and service long term.This episode is part launch debrief, part business masterclass, and part emotional transparency around what it actually takes to build sustainable success online today.If you’re an entrepreneur, coach, course creator, or anyone trying to create meaningful work in an increasingly automated world, this conversation will completely change the way you think about growth, connection, and freedom.“The more structure you have in your business, the more freedom you will have in your life.” — Kate Northrup 🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 Online Courses Are Dead? Kate Says They’re Wrong00:58 The $2M Relaxed Money Launch Breakdown02:57 Fear, Nervous System Spirals & Launch Anxiety07:41 Using Relaxed Money Tools in Real Time13:52 The Landing Page Shift That Increased Conversions19:35 Why Human Connection Beat Automation28:44 Retention, Re-Enrollments & Repeat Customers40:12 The Power of Affiliate Relationships49:03 The AI Tool That Made People Cry1:05:02 The Future of Online Business & Sustainable GrowthLinks and Resources:Kate's InstagramThe Business Breakthrough ExperienceThe Digital CEO Dashboard✨ What If the Breakthrough in Your Business Isn’t More Hustle?Created by my friend and 7-figure launch mentor, James Wedmore, The Business Breakthrough Experience is a free 3-part live training designed to help entrepreneurs identify the gaps, bottlenecks, and blind spots keeping their business stuck.Because most people don’t need more information.They need clarity on what actually moves the needle.Inside the experience, you’ll explore:🔹 What’s slowing your business growth🔹 The mindset + strategy shifts that create momentum🔹 How to build a more scalable digital business🔹 What’s actually working right now in online businessThis isn’t about doing more.It’s about finally seeing what needs to change.👉 Register for The Business Breakthrough Experience and start creating real momentum in your business. ✨ -
160. She Built a $100M Freedom-Based Business and Realized Outer Freedom Was Only Half the Story with Natalie Ellis 26.05.2026 1t 2minWhat if success isn’t actually freedom?And what if the business you built to give you more life slowly became the thing consuming it?In this deeply honest conversation, Kate sits down with entrepreneur, author, and BossBabe founder Natalie Ellis to talk about ambition, motherhood, nervous system healing, identity, and what it really means to build a freedom-based business.Natalie opens up about the hidden cost of chasing external validation, the pressure of maintaining a personal brand, and the surprising realization that even after “making it,” she still found herself craving permission to feel chosen. She shares how becoming a mother reshaped her relationship with ambition, success, and even her own identity—and why she no longer believes in building a business that demands everything from the person behind it.Together, Kate and Natalie explore the tension so many ambitious women feel between growth and presence, career and motherhood, expansion and enoughness. They talk about the emotional reality of entrepreneurship, the influence of social media on our desires, and the subtle ways status and validation can quietly become the thing running the show.Natalie also shares the behind-the-scenes story of stepping away from BossBabe, buying the company back, and rebuilding it in a way that aligned with the actual life she wanted to live. The conversation moves into nervous system regulation, healing from chaos and functional freeze, navigating marriage and partnership while building a company, and learning how to create success without abandoning yourself in the process.This episode is a powerful reminder that freedom is not just financial. It’s emotional. It’s relational. It’s nervous system deep. And ultimately, it comes from building a life and business that genuinely supports the person you are—not just the image you project to the world.“A freedom-based business is a lifestyle business that is a vehicle to the lifestyle you want to live.” — Natalie Ellis🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 Freedom-Based Business + Redefining Success04:09 The Pressure of Building a Personal Brand07:30 Realizing Outer Freedom Wasn’t Enough10:37 Motherhood, Identity Shifts & Partnership11:53 Women, Ambition & Work-Life Balance27:52 Growing Up Feeling Different + Chasing Success36:11 Nervous System Healing + Functional Freeze40:00 Rebuilding Success from a More Aligned Model44:42 Relationships, Vulnerability & Emotional Safety52:00 Final Reflections + Freedom Beyond MoneyLinks and Resources:Kate's InstagramRecalibration Field GuideConnect with Natalie Ellis:Boss BabeWebsiteFreedom-based Business BookFacebookInstagram Facebook✨ Ready for Income That Actually Builds Something?If you're capable, ambitious, and earning well — but your financial life still feels like something you have to hold together — this one's for you.The free Recalibration Field Guide is a diagnostic companion to the Recalibration Series here on Plenty. It's built to take what you're hearing in the series and locate it precisely in your money ecosystem — so you can see exactly where to go next.Most people recognize themselves within the first five minutes.Inside the Field Guide, you'll explore:🔹 The Four Hidden Money Ecosystem States — Overdrive, Constriction, Diffusion, and Stewarded — and which one your money is actually running in right now🔹 The Wealth Stewardship Pyramid — the sequence wealth actually builds through, and how to reorient your ambition toward architecture instead of urgency🔹 The Four-Leaks Diagnostic — where money and energy are escaping your system, not hypothetically, but in your specific income pattern and situation🔹 The Energetics → Engineering → Expression Map — why surface-level financial fixes haven't worked, and what to do instead🔹 Deep Reflection Prompts — built around the central question the series raises: Why do I still feel like I'm the one who has to make everything happen, even when things are going well?This isn't a budgeting tool. It's not a workbook. It's a diagnostic instrument for self-led leaders who are ready to stop being the sole infrastructure of their own financial life — and build something that actually holds.👉 Download the free Recalibration Field Guide at katenorthrup.com/fieldguideBecause making more money is powerful.But building the architecture that makes what you earn actually stay, compound, and support your life?That's the upgrade. ✨ -
159. We Spent Nearly as Much Renovating It as We Paid For It - The Full Financial Breakdown of Our Maine Airbnb with Mike Watts 19.05.2026 1t 1minWhat if an investment could be both financially irrational… and deeply worth it?In this episode, Mike Watts returns to Plenty for part two of our behind-the-scenes Airbnb series, where we pull back the curtain on the actual numbers behind our Maine short-term rental project.And yes — technically, we’re currently underwater on it.But this conversation isn’t just about profit margins or renovation budgets. It’s about the bigger picture of building freedom-based wealth, creating long-term assets, and making financial decisions that align with your values, your family, and the life you actually want to live.Mike shares exactly what we paid for the property, how much we spent on renovations, what surprised us most during the process, and the lessons we’ve already learned that we’ll absolutely apply differently next time.This episode is part real estate breakdown, part wealth philosophy, and part honest conversation about what it actually looks like to build something long-term — even when the math doesn’t immediately “make sense.”Whether you’re curious about investing in real estate, building multiple income streams, or simply thinking differently about money and freedom, this conversation will expand the way you think about wealth.“It’s impossible to separate financial decisions from emotions.” - Kate Northrup “Real estate allows this kind of fun thing where you can create equity, leverage it, and build again.” - Mike Watts🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:00 Airbnb renovation sticker shock02:22 Why we started an Airbnb business05:59 Real estate investing + Airbnb metrics11:08 Why money decisions are emotional14:13 Property analysis + resale potential21:20 Estimating Airbnb revenue with AirDNA27:22 Renovation chaos + unexpected repairs31:00 Full Airbnb financial breakdown51:11 Airbnb ethics, taxes + community impact59:52 Final reflections + future plansLinks and Resources:Kate's InstagramMike's InstagramKatenorthrup.comAirDNABNBCalcAirbnb listing for our propertyMel Dorman IGThe Real Estate Investor Goddess HandbookThe Big Money Decision Matrix✨ What If You Trusted Yourself With Money Decisions?The free Big Money Decision Matrix is the exact framework Kate uses for major financial decisions — from investments to business moves to buying property.Because second-guessing is expensive.And hesitation compounds fast.Inside, you’ll explore:🔹 How to regulate your body before making money decisions🔹 The difference between desire and proving something🔹 How to get clear on the real numbers🔹 Whether your wealth systems can actually sustain the winThis is body first, bank account second.And it’s designed to help you become the kind of person who can say:“I don’t make bad decisions.”Not from arrogance.From self-trust.👉 Download The Big Money Decision Matrix and use it on a decision you’ve been circling. ✨Related Episode:How We Launched Our First Airbnb for Tax Savings, Passive Income & Long-Term Wealth (157) -
158. The Truth About Receiving: Money, Vulnerability & Self-Worth with Suzy Ashworth 12.05.2026 53minWhat if the thing keeping you from receiving more money, love, or support isn't strategy — but how safe it feels to open your heart?And what if worthiness isn't something you earn… but something you decide?In this episode, I sit down with Suzy Ashworth for a conversation about receiving — money, love, visibility, support — and the courage it takes to stay openhearted in a world that can feel painful at times.Suzy shares the winding path from creating the world's first online hypnobirthing program to becoming a leader in the conversation around abundance, audacity, and infinite receiving. We move through identity, motherhood, business evolution, relationships, body-based safety, and the vulnerable process of letting ourselves be fully seen.What stays with me about Suzy is her willingness to speak honestly about both her gifts and her growth edges. This conversation moves from business and money into heartbreak, self-worth, intimacy, race, and parenting — woven through the lifelong work of opening more fully.We also explore something many women quietly carry: the tension between wanting more and feeling safe enough to receive it. Because receiving isn't only about money. It's about visibility. Pleasure. Support. Love. Being willing to take up space. Being willing to believe you're worthy before external proof arrives.Suzy shares how she rewired her body to believe in outcomes before they happened — from becoming a bestselling author to building an eight-figure business — and how worthiness became less about waiting to feel ready and more about making a decision.This conversation is expansive, honest, funny, and tender. There may be something here for anyone who's been holding back from what they truly desire because receiving it feels vulnerable.“In order to be able to receive infinitely, you have to be willing to go all in.” –Suzy Ashworth🎤 Let’s Dive into the Good Stuff on Plenty 🎤00:32 Susie Ashworth: Background & Achievements01:23 Episode Themes: Vulnerability, Receiving, Love & Money03:52 Hypnobirthing & Building the Calm Birth School07:12 Personal Life, Motherhood & Identity Shift15:42 Audacity, Authenticity & Self-Expression22:23 Race, Foster Upbringing & Navigating BLM26:51 Healing Work & Opening the Heart36:32 Receiving Money, Worthiness & Keeping Wealth42:14 Quantum Transformation Method: Coaching Framework47:03 Desires, Love & Future Intentions51:42 Resources, Call to Action & ClosingLinks and Resources:Unlocking Financial Abundance with Hypnotherapy with Grace Smith (050)The Calm Birth School Connect with Suzy Ashworth:WebsitePodcastInstagram FacebookInfinite Receiving Free BookQuantum Transformation Method✨ Ready for Income That Actually Builds Something?If you're capable, ambitious, and earning well — but your financial life still feels like something you have to hold together — this one's for you.The free Recalibration Field Guide is a diagnostic companion to the Recalibration Series here on Plenty. It's built to take what you're hearing in the series and locate it precisely in your money ecosystem — so you can see exactly where to go next.Most people recognize themselves within the first five minutes.Inside the Field Guide, you'll explore:🔹 The Four Hidden Money Ecosystem States — Overdrive, Constriction, Diffusion, and Stewarded — and which one your money is actually running in right now🔹 The Wealth Stewardship Pyramid — the sequence wealth actually builds through, and how to reorient your ambition toward architecture instead of urgency🔹 The Four-Leaks Diagnostic — where money and energy are escaping your system, not hypothetically, but in your specific income pattern and situation🔹 The Energetics → Engineering → Expression Map — why surface-level financial fixes haven't worked, and what to do instead🔹 Deep Reflection Prompts — built around the central question the series raises: Why do I still feel like I'm the one who has to make everything happen, even when things are going well?This isn't a budgeting tool. It's not a workbook. It's a diagnostic instrument for self-led leaders who are ready to stop being the sole infrastructure of their own financial life — and build something that actually holds.👉 Download the free Recalibration Field Guide at katenorthrup.com/fieldguideBecause making more money is powerful.But building the architecture that makes what you earn actually stay, compound, and support your life?That's the upgrade. ✨ -
157. How We Launched Our First Airbnb for Tax Savings, Passive Income & Long-Term Wealth 05.05.2026 41minWhat if building a new stream of income didn't require perfection — just a willingness to learn as you go?And what might open up if you let yourself experiment with money in a way that feels creative instead of rigid?In this episode, I'm taking you behind the scenes with Mike as we share the real story of launching our first short-term rental property — what worked, what surprised us, and what we'd do differently.We originally explored this path as a tax strategy, but it turned into something more: an opportunity to diversify our income, build an asset, and step into a completely new kind of learning curve.And it was a learning curve. We went in thinking renovations would cost about half of what they actually did. Once we opened up the walls, we uncovered things we couldn't have anticipated — outdated systems, deeper structural work that needed to happen.But even with those surprises, the property is now live and generating income, which has been rewarding to see.We talk about how we chose the location (and why familiarity with a market matters), how we thought about increasing the property's value, and the importance of understanding local regulations before you invest.We also share something I care about: the idea of "shipping" before everything is perfect. Whether it's business or investing, waiting until you feel fully ready can keep you stuck indefinitely.This episode is an invitation to approach money with more curiosity, more flexibility, and more willingness to learn through action — rather than waiting for certainty.“We went into it thinking it was gonna cost about half as much as it did to renovate.” –Kate Northrup“The hardest part is getting it started and getting things set up.”--Mike Watts🎤 Let’s Dive into the Good Stuff on Plenty 🎤01:32 Announcement: Launching Our Short‑Term Rental Business02:54 Property Overview: Yarmouth, Maine Airbnb04:18 Episode Structure, Goals and Why We’re Sharing (Part One)07:09 How to Start: Strategies by Capital, Time, and Involvement09:17 How We Found the Property: Trip, Local Connections, and Purchase Story13:37 Market Research: Tools, Seasonality, and Pricing18:24 Rental Types: Short, Mid, and Long‑Term Profitability25:16 Renovation Surprises, Regulations, and Contractor Quotes34:19 Financial Goals: Diversification and Income Strategy39:40 Lessons, Listing Details, and Guest ExperienceLinks and Resources:Kate's InstagramMike's InstagramKatenorthrup.comAirDNABNBCalcAirbnb listing for our property✨ Ready for Income That Actually Builds Something?If you're earning well — but your financial life still feels like something you're personally responsible for keeping intact — this one's for you.The free Recalibration Field Guide is a diagnostic companion to the Recalibration Series here on Plenty. It's built to take what you're hearing in the series and locate it precisely in your money ecosystem — so you can see exactly where to go next.Most people recognize themselves within the first five minutes.Inside the Field Guide, you'll explore:🔹 The Four Hidden Money Ecosystem States — Overdrive, Constriction, Diffusion, and Stewarded — and which one your money is actually running in right now🔹 The Wealth Stewardship Pyramid — the sequence wealth actually builds through, and how to reorient your ambition toward architecture instead of urgency🔹 The Money Leaks Diagnostic — where money and energy are escaping your system, not hypothetically, but in your specific income pattern and situation🔹 The Energetics → Engineering → Expression Map — why surface-level financial work doesn't reach the underlying patterns, and what does🔹 Deep Reflection Prompts — built around the central question the series raises: Why do I still feel like I'm the one who has to make everything happen, even when things are going well?This isn't a budgeting tool. It's not a workbook. It's a diagnostic instrument for self-led leaders who are ready to stop being the sole infrastructure of their own financial life — and build something that actually stewards itself.👉 Download the free Recalibration Field Guide at katenorthrup.com/fieldguideBecause making more money is powerful.But building the architecture that makes what you earn actually stay, compound, and support your life?That's the upgrade. ✨
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