The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Jaksot

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  How to Know Which Marketing Channels Are Actually Making Your Clinic Money 15.09.2026 18min

  Which marketing channels actually bring your clinic patients? Learn simple ways to track Google, ads, SEO, AI, referrals, leads, and revenue. Episode webpage and blog post: https://propelyourcompany.com/marketing-attribution-for-clinics/ When a new patient says, “I found you on Google,” do you know whether they found your clinic through Google Ads, Google Maps, organic search, AI, or somewhere else? In this episode, learn simple ways to get a clearer picture of which marketing channels are ac...
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  SEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients 10.09.2026 7min

  Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors. So, how do you find new patients? Or, should we say: How do new patients find you? Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Wh...
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  Google Rankings Still Matter, But Are You Measuring Them the Right Way? 08.09.2026 10min

  Where does your clinic really rank on Google, and is the ranking you see the same one potential patients see? In this episode, we’re breaking down why healthcare SEO rankings can vary from one search to another, why a single Google search doesn’t tell the whole story, and why ranking movement still matters. Episode webapge & blog: https://propelyourcompany.com/healthcare-google-rankings/ You’ll learn what can cause Google rankings to fluctuate, why local rankings can look different depend...
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  How One Chiropractor Moved Up 30+ Google Positions, and How You Can Too 02.09.2026 12min

  One chiropractor moved up more than 30 positions on Google for an important local keyword phrase. It wasn’t because they tried every SEO tactic they could find or spent hours every week creating content. It came from focusing on the right SEO priorities, in the right order, one step at a time. In this episode, we’re breaking down what this result can teach clinic owners about improving visibility in Google Search, Google Maps, and AI-powered search, and why knowing what to work on first can m...
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  5 SEO Priorities Your Clinic Should Be Looking at Right Now 31.08.2026 10min

  Are you focusing on the SEO work that will actually make a difference for your clinic? In this episode, we’re breaking down five SEO priorities clinics should be paying attention to right now, including how your website and Google Business Profile work together, why more content isn’t always the answer, how AI search is changing clinic visibility, and why a focused 90-day plan can be more valuable than an endless SEO to-do list. You’ll learn how to identify the gaps and opportunities that des...
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  Should Doctors Have a Personal Google Business Profile and a Location Google Business Profile? 27.08.2026 11min

  Should doctors have their own Google Business Profile, or should your clinic rely on one practice listing? This episode explains Google Business Profiles for doctors and healthcare practices, including when a separate practitioner profile can help your local SEO and Google Maps visibility, and when it can lead to duplicate listings, split reviews, and patient confusion. You’ll also learn what to do when a doctor leaves your practice, but their Google Business Profile still shows your address,...
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  Healthcare SEO vs. Google Ads: Where Should Your Clinic Invest First? 25.08.2026 17min

  Should your clinic invest in healthcare SEO, Google Ads, or Meta Ads? Learn how each strategy can help attract new patients, why building organic visibility matters, and how healthcare SEO can help your clinic get found across Google, Google Maps, ChatGPT, and other AI-powered search platforms. Episode webpage: https://propelyourcompany.com/healthcare-seo-vs-google-ads/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driv...
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  Before Fall: What Should Your Clinic Actually Work on Next? 19.08.2026 4min

  Not sure what your clinic should actually be working on next? In this episode, learn how to identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search, so you can stop adding to your to-do list and start focusing on what matters most. Plus, get the details on SEO Summer School, starting August 24, 2026. Save your spot: https://propelyourcompany.com/go/ Send in your questions. ❤ We'd love to hear from you! ⚡ FREE Limited-Time Training ⚡ How to do...
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  Before You Write Another Blog Post, Fix This First 18.08.2026 19min

  Publishing more blog posts doesn’t automatically mean better SEO. In this episode, learn how to identify the website content that deserves your attention first, improve high-value pages, and use blogs more strategically to support your clinic’s visibility in Google and AI search. Episode webpage, blog post, and show notes: https://propelyourcompany.com/before-you-write-another-blog-post/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Go...
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  SEO Summer School Is Coming: Build Your 90-Day SEO Plan 13.08.2026 4min

  Not sure what your clinic should actually be working on next when it comes to SEO? In this episode, get a preview of SEO Summer School for Clinics, a free five-day training designed to help you identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search. By the end of the week, you'll have a clear 30-, 60-, and 90-day SEO plan based on what YOUR clinic needs most. SEO Summer School runs August 24–28, 2026. Save your free spot at https://propelyou...
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  Why Your SEO Isn’t Working and What to Fix First 11.08.2026 19min

  Not sure what your clinic’s SEO needs next? This episode breaks down the red flags that can signal your SEO plan isn’t working, from stalled traffic and poor rankings to attracting the wrong visitors. Learn what to look for, what may be holding you back, and how to decide where to focus your SEO efforts next. Episode webpage, blog, and shownotes: https://propelyourcompany.com/seo-red-flags/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Searc...
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  Acupuncture SEO Basics: What to Fix First for Better Rankings 06.08.2026 10min

  Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator. Episode webpage: https://propelyourcompany.com/acupuncturist-seo-stra...
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  What Really Matters for Your Google Business Profile (And What Doesn't) 04.08.2026 19min

  Your Google Business Profile is one of the most important marketing assets your clinic has, but many clinic owners spend their time focused on the wrong things. In this episode of the Clinic Marketing Podcast, you'll learn what actually matters when it comes to improving your Google Business Profile, what doesn't, and how to build a profile that earns more trust from both Google and potential patients. Episode webpage, blog, and show notes: https://propelyourcompany.com/what-really-matters-fo...
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  Your MedSpa Can Rank #1 on Google: Here's How | Medical Spa SEO 30.07.2026 14min

  We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books. Episode webpage: https://propelyourcompany.com/med-spa-seo/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Sessio...
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  AI SEO for Chiropractors: How to Get Recommended in AI Search Before Your Competitors 28.07.2026 11min

  AI is changing the way patients find chiropractors, but that doesn't mean traditional SEO is dead. It means the rules are evolving. In this episode, you'll learn what AI Search Optimization really is, how it differs from traditional SEO, and what chiropractors can do today to improve their chances of being recommended by AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, and Grok. We'll cover why authority matters more than ever, the trust signal...
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  How to Leverage FAQs to Improve Website SEO & AI Search 23.07.2026 12min

  In this episode, we break down how frequently asked questions (FAQs) can do more than just save your staff time. When used strategically, FAQs can help your clinic show up in Google search results, improve your local SEO, and even increase your visibility in AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, and more. We talk about why search behavior is shifting toward full questions instead of keywords, how AI platforms use your website content to generate answers, and why a...
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  Blog Post or Website Page? Stop Guessing and Start Ranking 21.07.2026 11min

  On this episode, we'll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals. 🌟Episode webpage, blog & show notes: https://propelyourcompany.com/blog-post-or-a-page/ We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to organize your content effectively, making it straightforward so your users and search engine...
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  How to Write a Professional Bio That Stands Out [template included] 16.07.2026 7min

  Struggling to write a professional bio that truly represents you? On this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition. Darcy shares a step-by-step guide and introduces a free,...
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  StoryBrand Isn't an SEO Strategy (But It Can Be Part of One) 14.07.2026 33min

  Whether your website uses the StoryBrand framework, another messaging framework, or simply has strong marketing copy, great messaging alone isn't enough to improve your search rankings. StoryBrand is an excellent framework for creating clear, patient-focused messaging and stronger calls to action, but it wasn't designed to improve your SEO. That's why many clinic owners are surprised when they redesign their website, love the new messaging, and then wonder why their Google rankings, Google Ma...
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  The SEO Strategy Most Clinic Websites Are Missing: Internal Linking 09.07.2026 12min

  Looking for an easy way to strengthen your clinic's SEO without constantly creating new content? Internal linking is one of the most overlooked SEO strategies, yet it can have a significant impact on how Google, AI search platforms, and potential patients navigate and understand your website. In this episode, you'll learn why internal links matter, how they improve your website's structure, and simple ways to use them to strengthen your service pages, condition pages, blog posts, and other im...