Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Jaksot

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  Why Video Commerce Is the Next Growth Lever for Shopify Brands — Unnikrshnan Kurup | Why Traffic Alone Won’t Grow Your Sales, What Makes Video Commerce Different, How Video Can Accelerate Purchases, Why Video Views Don’t Equal Sales (#502) 14.09.2026 26min

  In this episode, we dive into the hidden costs of ecommerce growth and why static product pages are no longer enough to convert shoppers. Unnikrshnan Kurup, Director of Client Consulting and Strategy at Theorem, shares how video commerce helps brands bridge the customer confidence gap by replacing outdated text descriptions with interactive, decision-focused content. He also reveals strategies for lowering customer acquisition costs, using AI to scale video creation without ex...
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  What Happens To Apps When AI Can Do The Job? — Garry Egan | How AI Changes E-commerce Apps, What Replaces Single Task Apps, Why Apps Become AI Wrappers, How AEO Replaces Traditional SEO (#501) 09.09.2026 28min

  In this episode, we dive into how AI is changing e-commerce apps and online shopping. Garry Egan, founder of Interlinks Development and 25-year software developer, shares why single-task apps are disappearing and how the best apps will become AI wrappers. He reveals strategies for specialized workflows, why deep technical expertise matters for developers, and how AI alters the buyer journey. InterLinks: For Shopify stores, automatically create internal links that increase conversions, bo...
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  What 500 Ecommerce Conversations Taught Me About Business — Claus Lauter | What Kills Online Stores, What To Research Before Launching, How AI And Humans Split Jobs, How Remote Founders Work, How The Podcast Grew Into Media (#500) 31.08.2026 37min

  In this episode, we explore what it takes to build a successful media business and run an online store for the long haul. Claus Lauter, founder and host of Ecommerce Coffee Break, shares how to avoid common e-commerce traps, find your true customer, and balance AI tools with real human connection. He also breaks down the reality of running a global business while living a location-independent lifestyle, including the daily trade-offs and keys to staying productive. Topics discu...
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  NEVER Waste Money On Meta Ads Again — Tiago Costa | How AI Lowers Your Acquisition Costs, How One Brand Hit 100x ROAS, How Broad Targeting Wastes Your Ad Spend, What AI Finds in Your Shopify Data, Why Signals Matter for Targeting (#499) 26.08.2026 29min

  In this episode, we dive into how first-party data and audience intelligence can fix rising ad costs. Tiago Costa, CEO of Clustie.ai, shares how using customer data helps ecommerce brands target high-intent buyers, lower acquisition costs, and boost ad performance without relying on broad targeting. He also reveals how smart audience segmentation, real-time data signals, and automated campaign workflows help DTC stores scale faster and increase return on ad spend. Topic...
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  Stop Trusting Your Star Ratings: Why 98% of Shoppers Still Leave Your Store — Cheryl Zajac | Why Your Star Ratings Fail, How Real Feedback Boosts Sales, What Non-Buyers Reveal, How Pre-Purchase Surveys Work, Why AI Misses Human Intent (#498) 24.08.2026 27min

  In this episode, we dive into why website analytics and star ratings fail to show the full customer journey. Cheryl Zajac, VP of Client Insights at Bizrate Insights, shares how collecting pre-purchase and post-delivery feedback helps brands fix friction points and boost conversions. She also reveals how to capture non-buyer insights, use targeted survey triggers, and balance AI data with human understanding to drive true growth. Topics discussed in this episode: ...
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  How Businesses Use Text Messaging to Drive Revenue — Amanda McGuckin Hager | Why Text Beats Email Outreach, What Breaks With Disconnected Channels, How Opt-in Builds First-party Data, What RCS Is Exactly, How Frequency Affects Retention (#497) 19.08.2026 21min

  In this episode, we dive into how businesses use text messaging to drive revenue. Amanda McGuckin Hager, CMO and CRO of TrueDialog, shares how her platform helps brands connect marketing, sales, fulfillment, and support into one seamless text conversation with every customer. She reveals why opt-in compliance is the foundation of a valuable first-party list, how RCS is transforming texting into a branded, interactive experience, and how the right onboarding and integrations can get businesses...
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  Human + AI: The Winning Formula For Better PPC — Stephanie Richter | How AI Powers Advertising, Why Human-AI Ad Collaboration Wins, How Automation Saves Seller Time, Why AI Beats Rule-Based Systems, How Micro-Data Drives Ad Bidding (#496) 17.08.2026 23min

  In this episode, we dive into how e-commerce sellers can combine human strategy with AI to scale ad performance without wasting budget. Stephanie Richter, CEO and co-founder of Adspert, shares how her AI platform helps brands optimize campaigns across major marketplaces like Amazon, Walmart, and eBay. She reveals why humans are still needed to set the vision, how smart algorithms handle complex bidding data, and how automating routine PPC tasks can save hundreds of hours while boosting rev...
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  The Social-First Strategy Behind $100K in 90 Days — Tessa May Marr | How Organic Social Drives Revenue, How Paid And Organic Work Together, What Social Metrics Really Matter, Why Comments Can Drive Sales, How Customer Data Shapes Your Content (#495) 10.08.2026 31min

  In this episode, we dive into turning organic social media communities into real business growth and revenue. Tessa May Marr, founder and CEO of Marr Media Group, shares how a social-first approach helps DTC brands move away from siloed marketing and build integrated flywheels across organic, paid, and email channels. She also reveals strategies for using YouTube Shorts, turning negative comments into loyal customers through hands-on community management, and using customer se...
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  The Biggest Accounting Mistake in Ecommerce (And How to Fix It) — Parag Mamnani | Why AI Misses Accounting Accuracy, How Hidden Fees Drain Margins, What Real Financial Data Unlocks, Why SKU Level Costs Matter, How Human Review Fixes Books (#494) 03.08.2026 23min

  In this episode, we dive into the challenge of getting truly accurate e-commerce financials. Parag Mamnani, CEO and founder of WebGility, shares how combining automation with expert human accountants helps brands uncover hidden fees, track unit economics, and build accurate books. He reveals why pure AI automation falls short in accounting, how SKU-level financial data unlocks hidden profits, and how real-time books drive better operational decisions for multi-channel sellers. Topics dis...
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  The Secret To Selling Your Ecommerce Brand For Maximum Value — Bawar Ahmad | Why Early Exit Planning Matters, What Buyers Value Over Revenue, Why Clean Financials Save Deals, How Ebitda Controls Final Valuation, What Red Flags Collapse Acquisitions (#493) 27.07.2026 23min

  In this episode, we explore how to prepare your e-commerce brand for a profitable exit without leaving money on the table. Bawar Ahmad, founder of ecomma.co, shares how building a business with the end goal in mind helps owners avoid common valuation traps, clean up messy financials, and de-risk their operations. He also reveals key buyer requirements, typical EBITDA multiples, and how to execute a fast, stress-free acquisition. Topics discussed in this episode: What buyers prioriti...
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  Customization And Personalization Using 2D, 3D And AR — Angelo Coletta | Why Interactive Shopping Boosts Conversions, How AI Improves Product Customization, What Visual Commerce Means For Brands, What Ecommerce Brands Should Implement First (#492) 20.07.2026 32min

  In this episode, we dive into how interactive visual experiences drive online sales and lower backend costs. Angelo Coletta, founder and CEO of Zakeke, shares how his plug-and-play platform helps brands stand out with 3D product customization, virtual try-ons, and brand-safe AI automation. He also reveals strategies for launching quickly without complex development cycles. Topics discussed in this episode: How visual interaction layers improve customer loyalty.What customization...
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  Discounts, Decoded: What 182M Shopify Discount Codes Reveal — Cara Marin | How Smarter Discounts Increase Your Profit, What Top Shopify Brands Do Differently, How Discount Data Changes Strategy, Why Personalized Discounts Convert Better (#491) 13.07.2026 20min

  In this episode, we dive into how discount codes impact online store profits and customer behavior. Cara Marin, Product Lead at Seguno.com, shares how analyzing 182 million Shopify discount codes reveals the winning strategy between percentage-off and amount-off deals. She reveals why percentage discounts drive much higher average order values and how to use personalized workflows to maximize margin. She also shares strategies for stopping leaked codes and timing discounts perfe...
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  How DTC Brands Are Scaling Globally Without Opening Warehouses — Izzy Rosenzweig | How To Scale Internationally, Why Inventory Flexibility Matters, What Global Compliance Looks Like, When To Expand Globally, How Portless Simplifies Fulfillment (#490) 06.07.2026 19min

  In this episode, we dive into the challenge of scaling e-commerce brands internationally without tying up valuable capital in global warehouses. Izzy Rosenzweig, founder and CEO of Portless, shares how direct-from-manufacturer cross-border shipping helps brands bypass traditional supply chain hurdles. He breaks down strategies for improving cash flow, unlocking up to 70+ new markets from a single inventory hub, and deferring upfront import taxes until a product actually sells. He also revea...
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  Why The Best Online Stores Are Quietly Building Remote Support Teams — Abbas Mohammed | Why Founders Become Bottlenecks, How To Find Business Bottlenecks, What To Delegate First, How Recruiting Scales Businesses, How Hiring Va's Works (#489) 29.06.2026 24min

  In this episode, we dive into how e-commerce founders can break through growth plateaus by overcoming their biggest time bottlenecks. Abbas Mohamed, founder of Remote Leverage, shares how small businesses can scale rapidly by delegating tasks to highly skilled global talent. He reveals the primary roles you should hire first, how to spot the exact bottleneck holding your business back, and why building a remote support team does not mean sacrificing quality or brand consistency. Topics d...
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  The Secret AI Hack To Recover Failed Payments Forever — Matīss Maliks | Why Not Rely On Stripe & Shopify For Payment Processing, The Hidden Revenue Risks, Why Standard Gateways Fail, How AI Recovers Revenue, Why Global Sales Drop Approvals Rates (#488) 29.06.2026 19min

  In this episode, we dive into the hidden revenue leaks that occur behind the scenes when customer payments get declined. Matiss Maliks, Head of Sales and Growth at LTVX.ai, shares how brands can recover lost revenue from failed transactions and boost their payment approval rates. He discusses the hidden pitfalls of relying on a single payment processor , why standard payment setups fall short on recoveries , and how using AI helps plug these financial leaks to scale your business predicta...
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  Stop Competing Blind: The Secret To Real-Time AI Pricing — Peter Sheldon | Why Delayed Pricing Hurts Sales, What Makes Product Matching Hard, How AI Agents Watch Competitors, Why Manual Scraping Tools Break, What Pricing War Mistakes To Avoid (#487) 22.06.2026 24min

  In this episode, we dive into the world of e-commerce pricing strategy and competitor tracking. Peter Sheldon, Co-Founder of Shopvision.ai, shares how real-time market data helps brands protect their profit margins and stop losing money to silent competitors. He explains the flaws of old manual tracking methods and how intelligent technology solves the hardest matching problems. He also reveals smart ways to monitor online marketplaces, deal with unauthorized price drops, and launch winni...
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  The Only Way To Get Sub-1-Second Shopify Pages — Chris Igbojekwe | Why Site Speed Dictates Conversion Rates, How Slow Pages Trigger User Drop-offs, Why Major Technical Issues Delay Loading, How Behavioral Audits Find Leaks, Why Ongoing Testing Wins (#486) 15.06.2026 18min

  In this episode, we dive into the critical world of site speed optimization and how slow load times are costing e-commerce brands serious revenue. Chris Igbojekwe, founder of Seed App, shares how his team helps Shopify stores slash page load times to under one second to rapidly boost conversions and improve user experience. He also reveals strategies for auditing user behavior, testing third-party apps, and implementing continuous optimizations that directly scale a brand's bottom line. ...
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  How Google’s Conversational Commerce Is Changing Everything — Lucas Tieleman | Why AI Changes Search, How Conversational Commerce Works, What Product Feeds Hide, How AI Landing Pages Convert, Why Bad Data Fails (#485) 08.06.2026 21min

  In this episode, we dive into the shift happening in online search and how e-commerce brands can stay visible as search engines become more conversational. Lucas Tieleman, Co-Founder of Optiversal, shares how his platform helps brands improve visibility across AI search and shopping tools through better product data. He also reveals strategies for optimizing product feeds, using AI to automatically generate high-performing use-case landing pages, and getting ready for holiday ...
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  How AI is Revolutionizing Print-on-Demand — David Hooker | How AI Changes Print-On-Demand, How AI Creates Photorealistic Mockups, What Traits Make Sellers Successful, How Printify’s Global Fulfillment Cuts Risk, Why Gen Z Demands Personalization (#484) 01.06.2026 29min

  In this episode, we dive into how modern e-commerce brands are scaling faster and reducing risk using print-on-demand and AI-powered tools. David Hooker, Head of Brand at Printify, shares how the platform helps business owners launch global stores without buying upfront inventory or managing messy shipping logistics. He also reveals how AI is automating boring tasks like product tagging, creating photorealistic mockups in seconds, and helping sellers target the perfect niche audience. &nbsp...
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  AI, Data, and Platform Wars: Is Your Brand Set Up to Win? — Mark Rubin | How AI Changes Ecommerce Operations, What Strong Tech Setups Brands Need, How Platform Wars Hurt Brands, What Agentic AI Means Today, How Winning Brands Prepare Ahead (#483) 27.05.2026 25min

  In this episode, we dive into how to fix your e-commerce data and choose the right tech stack for future growth. Mark Rubin, Founder and President of Kasama, shares how brands can stop wasting spend from bad data and pick the right platforms amidst the ongoing platform wars. He also reveals what is real with agentic AI today, how to avoid failing replatform projects, and the exact steps to ensure your brand is set up to win. Topics discussed in this episode: How bad data lea...