Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Jaksot

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  Why Wait? Starting over (and over again) before you're ready with Mary Foerster 15.09.2026 47min

  Text Emily! Reinventing yourself could be the best move you ever make… In this episode, we get to hear the story of Mary Foerster, who challenges the assumption of when and how reinvention takes place. Mary speaks directly to those who feel stuck while promising them ideas for hope, transformation, and a restoration of their passion. You’ll hear how, even to this day with all her skills and expertise, Mary is working to overcome perfectionism and imposter syndrome. She shares her...
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  Transitions ARE the Work: Building in more runways and landings 11.09.2026 21min

  Text Emily! It's tempting to think of transitions as temporaries. Dead zones. The throat-clearing before we rush in and get to "the real work". But what if the setup, the shutdown, and the in-between moments aren't the boring part... they're where the best work actually gets a solid foundation? In this short(ish) bonus episode, my new rescue pup Finch teaches me (the hard way) that dogs and humans alike need transition time. I share what I'm learning about intentional...
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  The Introvert's Guide to Networking (without the car salesman vibes) featuring Melissa Snow 08.09.2026 37min

  Text Emily! In this conversation with Melissa Snow, we dive into the often unspoken realities and speed bumps of entrepreneurship, especially for women. Melissa's story reveals the nature of starting a business and the necessity of adaptability, consistency, and courage. Melissa reminds us that we don't have to fit the mold to find our fit. We discuss what makes networking actually work, how to find the right rooms, and why consistency matters more than trying to “work the room.” Melis...
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  Do We Really Need More "Relatable" Content? 01.09.2026 29min

  Text Emily! "Just be relatable!" Ahhh, I love me some generic advice overly spewed on the internet, don't you? What exactly does it mean to be "relatable"? How on earth are you even supposed to do that? What if I don't wanna' be relatable? And is relatability really the GOAL? In this episode, I explore how relatability for relatability's sake is about as effective as a bridge that leads to nowhere. I contrast through three real examples that either made me cring...
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  Fresh Outta' Magic? 5 Ways to Rekindle the Spark 25.08.2026 22min

  Text Emily! Once you hit the 2, 3, 6... going-on-15-year mark in business... you've come up with A LOT of ideas. So, what do you do when you're fresh out?! When the well runs dry, and things just feel a little... flatlined? In this episode, I'll help you go from ennui to elation as we reinvigorate the spark with some out-of-the-box ideas and experiments (none of which require you to grind harder or drive around on an empty tank). In this episode: Why "I'm not creative enoug...
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  Is Consistency for the Birds? Eradicating the hobgoblins 18.08.2026 20min

  Text Emily! Is Consistency for the Birds? We often treat "consistency" as one of the 10 Commandments of Business. Like changing your mind or backing away is a character flaw. In this episode, I make the case that, at least 50% of the time... it's the other way around, and walking away is being consistent with the truth of YOU. There's smart consistency: Showing up reliably and staying true to your values. And fooolish consistency: Clinging to a decision, a product, or...
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  Are You Accidentally Turning Your Community OFF? 11.08.2026 32min

  Text Emily! No one wants to be the bad guy in their own story, of course… but it can go a little too far sometimes. I see it on website after website. Not villains who are posing as saints, but innocent, well-meaning service providers and practitioners who accidentally make themselves the hero of a story that’s supposed to be about their clients! In this episode, we get into what it means to make your clients, customers, readers, and listeners the hero of the story without ...
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  Keys to Building Something Sustainable & Meaningful with Alex Sanfilippo 04.08.2026 32min

  Text Emily! I've raved about PodMatch on this show more times than I can count, so when PodMatch founder, Alex Sanfilippo, said YES to being in my guest seat, suffice it to say, I was over the moon! But we didn't just talk podcasting. Alex took us to the lower points behind the highlight reel and a failure he experienced that propelled him to where he is today. From selling used golf balls at age ten to building a company that’s forged endless podcast connections, this episode is part ...
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  Should You Put Pricing on Your Website? 5 Service Providers Weigh In 31.07.2026 18min

  Text Emily! To put pricing on your website or not to put pricing on your website... that is the question! Turns out the answer is more interesting than a simple yes or no! In this special bonus episode, I bring in five expert service providers who share their take and the why behind it. The Quick Decision Rule Selling something standalone and the same price for everyone, like a session or a workshop? Put the number on the page.Doing custom, value-priced work? You don't owe an exa...
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  What If There's Nothing to Prove? 28.07.2026 23min

  Text Emily! The performing to earn our worth, our rates, our friends, our place at the table, our right to take up space... here's the lesson I keep learning: All that proving doesn't get us the thing. In fact, it usually blocks it. In this episode, we get into the invisible engine of proving and how it can run so much of our striving and doing. I'm sharing candid stories and honest takeaways from letting go of the need to PROVE plus some practices you can put into place right away!&nb...
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  Receiving Cash & Compliments 21.07.2026 40min

  Text Emily! We spend a whole lot of energy trying to make more, attract more, and sell more, but very little on learning how to actually receive what's already trying to reach us. This week, I'm talking about the unglamorous missing link in so many "abundance" conversations: Building (slowly) the capacity for the receiving. We get into why receiving is so hard, what it's costing us, and a toolkit of small reps for letting more of the good stuff land. Don't worry, this one isn't going t...
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  What Does it Mean to Charge Your "Worth"? with Karen Kenney 14.07.2026 47min

  Text Emily! "Charge your worth." You have heard it a million times, I've heard it a milliona nd one. And, between you and me...I'm tired of it! It's that it's wrong or bad advice, but no one every takes time to stop and ask the question underneath it... What is "worth"? How do I know what my worth is to charge it?! And can it really come down to a number we slap on a website or a proposal? To help unpack my many questions, I brought in my good friend and constant collaborator Kar...
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  AI "Tells" & What They're Costing Us 07.07.2026 26min

  Text Emily! "It's not X, it's Y", the rhetorical "honestly?" and oh, the em-dashes! The overt tells and... the little gut feelings when you suspect AI... what are they costing us? When our readers and listeners' spidey senses go up, when their AI radar is activated, it can quietly cost you their trust. Which means it can also cost you business. In this episode, I walk through 10 AI "Tells" and why they matter. I also give you permission NOT to overthink and scrape your copy clean of all...
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  Leave It or Live It? Permission to Quit and the Power to Persist 30.06.2026 20min

  Text Emily! I learned two very simple and polar opposite lessons in June: Quit what you hateKeep going on what mattersThe key is mastering the art of discernment to determine which is which! Lesson #1: Leave It - If you don't like it, quit! If something in life or business is coming up with more "cons" than "pros", you don't need to try to convince yourself it's a good fit. You can quit! If it's causing you harm, if you just don't like it anymore, if you've outgrown it, you...
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  Stuff They Don't Say: The Business Owner Roller Coaster w/Kristy Ouellette 23.06.2026 33min

  Text Emily! Since 2014, Kristy's been pivoting, innovating, and doing things differently as she stays visible in a highly competitive industry. In this episode, I sit down for a candid conversation with Kristy Ouellette, founder and owner of Mickey Guru Travel Company. We get into all the twists, turns, speed bumps, roller coaster rides, and magic of entrepreneurship: How Kristy and I met (the power of showing up) Travel agent myths and misconceptions, busted!How Kristy's st...
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  Being Intentional Where You Show Up - Both Online & Off! 16.06.2026 25min

  Text Emily! With limited bandwidth and a desire to reduce digital distraction, all while INFINITE options tug at you... How do you decide where to actually put your time, energy, and efforts? Is social media for the birds at this point? How do you make time for more showing up in real life? How do you choose things that won’t make you completely exhausted? In this episode, we’re going to answer all of those questions (and then some) as we walk through where to s...
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  5 Ways to Connect & Be Seen: How Who You Know Increases Your Visibility 09.06.2026 34min

  Text Emily! In last week's episode, we talked about how the next person you meet could change your life. Today, we're talking about what happens after you meet them, and more importantly, how other people can help you be MORE VISIBLE. In this special compilation episode, I bring together FOUR guests whom I know, like, love, and trust to share five out-of-the-box ways to increase your visibility. We talk about the power of collaboration, creativity, cohesion, community, and consistency ...
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  The Next Person You Meet Could Change Your Life 02.06.2026 28min

  Text Emily! The best advice I ever got was just six words: "Get out there and meet people!" A former business advisor nudged me out of my retail shop and into the community over eight years ago. Her words changed my entire life. And today, I hope they change yours too! No matter what you're seeking: growth, clarity, connection, new friends, next steps, the answer is almost always in the people you meet. We're all just walking ripple effects, creating more ripple effects. In this episod...
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  Offering "Value" Isn't What it Seems: 5 Unexpected Ways to Deliver Value 26.05.2026 16min

  Text Emily! "I can't post unless I'm adding value." Sound familiar? We've all said it (or thought it) at least once or twice. "Delivering value" has become a silent gatekeeper for our content, and the idea of what "value" means can stop us cold. We hold off on emailing our list, posting on social, or pitching that podcast until we have the perfect freebie, tip, how-to... something valuable to offer before we're allowed to show up. Value isn't only found in a commodity. It's not always ...
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  Is Authenticity Dead? Bringing Fresh Life to Overused Buzzwords 19.05.2026 24min

  Text Emily! "Authenticity" used to be one of my favorite words of all time! It meant something real, genuine, original, of the utmost quality. It offered permission to show up as yourself, not perform or pretend! Then... #internet. Suddenly, everyone was "stepping into their authentic self." From every coach, in every caption, selling every course, the word was everywhere. And when a word is everywhere, it becomes a bit generic and loses its intended depth. In this episode, I'm questio...