Add To Cart: Australia’s eCommerce Show

Jaksot

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  Passionate About Pee and Poo. Norm Douglas Sells What People Wish They Didn't Have to Buy | #662 14.09.2026 54min

  Conni sells the product most people wish they didn't have to buy. Norm Douglas is CEO of Australia's leading reusable incontinence brand, and his own website leads with "we're passionate about pee and poo." This is one of the most fascinating businesses in Australian ecommerce, a privately owned, profitable brand thriving in a category most marketers would never touch. In this episode: Sell a taboo category with dignity and plain language, not innuendoOwn your data, why Norm stays custom-buil...
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  How to Raise Prices Without Losing Customers | #661 11.09.2026 17min

  Raising prices is one of the biggest levers for profit, and the one we fight ourselves hardest on. Every ecommerce business is carrying costs it wasn't two years ago, and if you're not passing them on, your margin shrinks every day. Here's the thing the archive keeps proving: the cost itself rarely upsets customers. Being surprised by it does. When the Australia Post fuel surcharge hit, Seed & Sprout's Rebecca Williams already had the scenarios written, and chose to be completely upfront ...
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  Publish 50 Ads a Week. Cuttable's Sam Kroonenburg on Winning Meta | #660 07.09.2026 54min

  Sam Kroonenburg sold his last company, A Cloud Guru, to Pluralsight for just over $2 billion. Now he's back with Cuttable, an AI ad-creative platform, and Nathan's been using it for months on a client account. This is the behind-the-scenes on how it works, and the counterintuitive truth about winning on Meta: it's a volume game. You can't pick the winning ad up front, and neither can Meta, so the only lever you control is how many shots on goal you take. In this episode: Winning Meta is a vol...
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  How to Prove Demand Before You Buy the Stock | #659 04.09.2026 17min

  Ordering the right amount of stock can make or break an ecommerce business, and there's still no magic formula. Too much and your cash is stuck in stock going nowhere. Too little and you leave money on the table. This Playbook is anchored by Bronte Campbell, co-founder of Earthletica, who deliberately sells out half her range to prove demand before she commits the cash. The proof: a 50% repeat rate. In this playbook, we cover three things ecommerce operators need to know about proving demand ...
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  Influencer Gifting Done Right: Don't Send Them Tea, Send Them the Tea Set | #658 31.08.2026 58min

  Taryn Williams has been in the talent and creator world longer than almost anyone in Australia, and she saw where it was going before the rest of us. She started Wink Models at 21 with $30,000 of her own savings, launched the creative marketplace The Right Fit as influencers were becoming a thing, sold it, and now runs Gifted, a gifting platform for brands and creators. She also sits on boards and advises brands, so she sees the industry from every angle at once. #Gifted started as a "simple"...
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  How to Justify Brand Spend to a Performance Team | #657 28.08.2026 25min

  If you've worked in ecommerce for more than five minutes, you know the pull of the conversion number. The moment leadership discovers that one magic number, it's all they want to talk about, and it doesn't matter how rubbery that number gets when you pull it apart. Meanwhile brand cops it. Brand gets called fluffy, and it's the line cut first when the quarter gets tight. We've got the fight back to front. Brand and conversion aren't rivals. Brand is the thing that makes your conversion cheape...
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  The Self-Built AI Brain Behind Style My Wall's Growth to 22 Staff | #656 24.08.2026 54min

  The last time Justin Bausch was on the show, in May 2024, he was leading CRM at Ryderwear and AI meant product recommendations. He's back as a founder, this time with his partner Felisha Mina, and everything has changed. In a year he's grown Style My Wall to seven figures, and he's built his own AI platform to run the whole thing. Style My Wall started as a Facebook Marketplace side hustle selling art while Justin still had his day job. He turned it into a print-on-demand ecommerce business, ...
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  How to Make Giving a Commercial Lever | #655 21.08.2026 14min

  There's a link in ecommerce that mostly goes unsaid, and it's a slightly awkward one: the connection between giving and commercial benefit. When a brand partners with a charity, they're doing it for the right reason. But to get it off the ground and keep it alive when budgets tighten, they usually have to rationalise it commercially, and that's the part that feels a bit icky to say out loud. It shouldn't. GoGenerosity carries a real commercial upside, and being honest about that is often the ...
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  A Competitor Copied Everything. So She Borrowed a Jet, a Lambo and a Black Dress | #654 17.08.2026 47min

  Four years ago Elysia Krstevski didn't know what ecommerce was. She'd spent 15 years in musical theatre, working her way from receptionist to co-CEO. Today she runs Mekė Baby, the brand behind Australia's first portable milk warmer, she's in the 2026 Top 50 People in eCommerce, and she's the face of Australia Post's national "Big Boss Energy" campaign. It started with a bad moment. Stuck in a supermarket during Covid, dealing with mastitis and unable to warm expressed milk for her screaming b...
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  How to Find Your Unicorn Ads | #653 14.08.2026 14min

  Making a single ad used to cost half a million to a few million dollars. You poured everything into one hero execution and you had to be right, because that was the bet. That world is gone. Today a brand can make a few hundred ads off an iPhone, put a bit of spend behind each, and let the market decide. Here's the shift most teams haven't made: finding a breakout ad isn't about one person being braver, it's about how the whole team works. Loosen the approvals so more creative goes live, trust...
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  The Best Exit Is the One You Don't Need: Rob Ward on Selling Quad Lock for $500M | #652 10.08.2026 53min

  Five years ago Rob Ward came on the show as co-founder and CEO of Quad Lock, the phone-mount brand he and Chris Peters bootstrapped from a Kickstarter campaign. Since then he's taken the big exit, Quad Lock sold to Thule for $500M at the end of 2024, and walked away entirely. He's spent the time since coaching basketball, picking up his kids, and building The DTC Playbook, a free interactive platform packing everything he learned scaling Quad Lock into frameworks any founder can use. This con...
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  How to Replatform Without Stalling the Business | #651 07.08.2026 19min

  In ecommerce we're often asked to build a whole new house while making the existing one bigger and better at the same time. That's a replatform. You're not pausing trade while you move across, you're still hitting the numbers and running the sales while shifting the entire business onto a brand new site. Here's the thing almost everyone gets wrong: the platform is the easy bit. A big replatform doesn't blow out because of the technology. It blows out because you try to build the shiny new tec...
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  The $30 Million Turnaround That Started With 48 Hours of One on Ones | #650 03.08.2026 57min

  Beck Williams took the CEO chair at Seed & Sprout in 2022. A business in decline. A warehouse full of bread boxes nobody wanted. And a plan to fix it that started with people, not spreadsheets. If you've followed Australian sustainable retail over the past few years, you've watched Seed & Sprout climb. Beck came up through corporate, with an apprenticeship at GM Holden, a transformation role at Mercedes-Benz and a stint at Thermomix, before joining founder Sophie Kovic in 2022 to lead...
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  How to Win Back Customers Without a Discount | #649 31.07.2026 12min

  Most of us have a segment sitting in our email platform we've quietly given up on. The customers who haven't opened anything in months. And every time the Klaviyo bill lands, someone suggests deleting them to clean up the list. Deleting that segment is one of the more expensive things you can do. Because someone you've stopped emailing isn't the same as someone who's stopped caring, and for a brand with product people actually want, the cheapest way to win those customers back is to remind th...
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  From Three Olympic Golds to Taking on a $600 Billion Industry | #648 27.07.2026 52min

  Bronte Campbell won three Olympic gold medals in the pool. Now she's taking on a $600 billion industry with a rule she swam by: raise the bar, then raise it again. After four Olympics and a stint in corporate strategy at EY, Bronte co-founded Earthletica, a B Corp making high-performance activewear from recycled and organic fibres with none of the forever chemicals the industry runs on. She launched the world-first Bronte Jacket weeks before racing at Paris 2024, and she's building the whole ...
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  How to Make Your Email Flows Do the Selling | #647 24.07.2026 22min

  Most email teams pour their week into campaigns. The Tuesday send, the launch, the sale out the door by Thursday. Meanwhile their flows quietly out-earn all of it in the background, and almost nobody goes back to optimise them. That's the beauty and the drawback of flows. Once they're built they run on their own, making money while you sleep, which is exactly why they get left alone. A tiny change to a flow can move a big number, and that's the skill this Playbook is about: not a better campa...
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  How Bared Turns Trusted Data Into Decisions and Action | Triple Whale | #646 22.07.2026 50min

  Fourteen years ago, Angus Growney realised he could game his own attribution model. He's spent every year since chasing numbers he can actually trust. That hunt is what brought Angus Growney to Bared, the podiatrist-founded Melbourne footwear brand where he leads performance marketing across a business that now does roughly 70% of its trade online and is expanding into the US and New Zealand. Alongside him is Zach Rego, Chief Revenue Officer at Triple Whale, who joined in 2022 as it launched ...
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  Why Converse Lets Creators Break Its Own Brand Rules with Dave Dullens | #645 20.07.2026 59min

  Dave Dullens has spent 20 years keeping brands like that relevant. He's Head of Brand and Consumer at Conquest Sports, the 45-year Converse licensee for Australia and New Zealand, and his whole career has run through iconic footwear: Converse, Vans, Timberland, Dr. Martens. This isn't a creative-tactics episode, it's a masterclass in keeping an iconic brand relevant across generations. In this episode, Dave sits down with Nathan Bush to make the case for brand in a business obsessed with conv...
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  How to Get More From the Tools You Already Pay For | #644 17.07.2026 15min

  Ecommerce has never had more tools, and it's never been less clear which one is doing what. Every new AI tool that lands overlaps with three you already run, and half of them get absorbed into something else within months. So when something in the business isn't working, the instinct is to go and buy the next thing that'll fix it. But the problem usually isn't the tools. Most operators are running a fraction of what they already pay for, and the platforms they do have aren't talking to each o...
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  The Shopify App Store Is Not Dead. Martin Cox on What Has Changed | #643 13.07.2026 55min

  Martin Cox walked away from agency life two months ago. No business plan. Four Shopify apps with animal mascots. A clear view of where the ecosystem is heading. If you've been in the Australian Shopify scene for any length of time, you've heard Martin's name. He's the guy people mean when they say "we should just ask Martin." After more than a decade agency-side, he's now co-founder of Native App Co, a Melbourne studio building a small family of focused Shopify apps that don't feel like apps....