Aspire with Emma Grede

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  Andrew Rosen Built Theory and Backed SKIMS – Here’s What He’d Tell Every Founder 15.09.2026 1t 8min

  Andrew Rosen has spent nearly five decades building, investing in, and shaping some of the most influential brands in American fashion. As the co-founder of Theory and an early investor in brands like TWP, rag and bone, Veronica Beard, Alice + Olivia, Good American and SKIMS, he’s also one of Emma's closest mentors.  His advice comes from doing the work — and learning what happens when things don't go to plan.In this conversation, Andrew shares the lessons he took from his father, the setbacks that shaped how he built Theory, and the advice he gave Emma when she was becoming a brand owner. They explore how to trust your instincts, choose the right investors, and build a profitable business with staying power.They get into:Taking over as CEO of the family business in his twentiesLosing control of the company — and what he did nextGetting fired, and why he never saw it as failureThe experience he brought to starting Theory at 40Why profitability has to be part of the plan from the startWhat founders should actually look for in an investorThe lessons he took from his father that still shape how he does business
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  Inside Cymbiotika: How Durana Elmi Built a Wellness Empire 10.09.2026 1t 7min

  Durana Elmi knows how to build a business. Before Cymbiotika, she built and exited four companies. She then took a wellness brand with one employee, one product, and almost no infrastructure and helped scale it into a $150 million business alongside her husband Shahab.In this episode of Aspire, Emma sits down with Durana to unpack the decisions behind that growth. They also get candid about money, marriage, and leadership. Durana shares why financial independence matters deeply to her, what 27 years of building alongside her husband has taught her about disagreement, and how her definition of success has changed from making money to owning her time.You’ll learn:Why Cymbiotika bootstrapped for five years before taking outside capitalWhat infrastructure needs to be in place when a business starts growing faster than you can keep up withThe expensive lessons founders can learn from going into retail too quicklyWhat a $25 million strategic raise brought beyond capitalWhy celebrity investors became a part of Cymbiotika’s growth strategyHow to make decisions when data challenges your instincts
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  How to Build a Beauty Brand People Believe In (ft. Tower 28, Danessa Myricks Beauty, Crown Affair) 08.09.2026 1t 20min

  It's easier than ever to launch a beauty brand—and harder than ever to make it last. In this first-ever Aspire founders roundtable, Danessa Myricks (Danessa Myricks Beauty), Dianna Cohen (Crown Affair), and Amy Liu (Tower 28) get honest about what it actually takes to build and scale a brand people believe in. These aren’t early ideas—they’re Sephora-scale businesses: Tower 28, launched in 2019, now with a reported $228 million valuation; Crown Affair, launched in 2020 and scaled from roughly 55 to 600 Sephora doors, with a dry shampoo that has ranked #1 in the category; and Danessa Myricks Beauty, a profitable-since-launch business that had already grown to roughly 500 SKUs before entering Sephora.From getting into Sephora and staying there, to raising capital vs. bootstrapping, to building community you can't reverse-engineer—this is the real playbook for 2026.In this episode, you’ll learn:What separates brands that last, and why launching is easy but sustaining is hardHow to build community with soul, purpose, and missionThe truth about retail and the operational and financial discipline it takes to scale in SephoraHow to fund your vision, what outside money is really for, and why finding aligned investors is keyHow founders evolve with intention and decide what to control, when to delegate, and different ways to lead a brand through growth
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  Introducing: Money Moves with Jill Schlesinger 02.09.2026 1min

  There’s a lot of dopey financial advice out there. Jill Schlesinger is here to call it out, answer your questions, break down the financial news that actually matters, and help you manage your money without losing your mind. No jargon. No judgment. Just clear, actionable financial guidance about saving, investing, buying a home, managing your career, and deciding how to spend your hard-earned dollars. When it’s time to panic, Jill will tell you. When everyone else is panicking and you shouldn’t be, Jill will tell you that too. Your money. Your move. Let’s go.
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  The Science of a Well-Lived Life: How to Create a Life That Feels as Good as It Looks 01.09.2026 1t 7min

  Arthur C. Brooks believes we are living through an age of emptiness—a time when more people feel distracted, disconnected, and unsure of what will actually make their lives meaningful. In his latest book, The Meaning of Your Life, the Harvard professor and New York Times bestselling author examines why so many of the things we chase in pursuit of happiness can leave us feeling unsatisfied once we get them.  In this episode, Emma Grede sits down with Brooks to unpack what is driving our unhappiness and what science actually says about building a meaningful life. Brooks reveals the two questions he gives his Harvard students to diagnose whether they’re experiencing a meaning crisis, why our brains struggle in a world of constant comfort, and how to use social media without letting it drain you. You’ll learn:Why achievement rarely satisfies us for as long as we expectWhat money can—and cannot—do for your happinessThe five-year exercise that reveals whether your priorities match how you spend your timeWhat to do in the first and last hour of the day to protect your attention The step most people skip that makes new practices stickHow to pursue a big goal without becoming emotionally attached to the outcomeThe simple ritual to shift your baseline happiness by 15 percent in 12 weeks
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  Jennifer Garner on What Only Time Can Teach You 25.08.2026 1t 5min

  Jennifer Garner is an award-winning actor, producer, longtime Save the Children ambassador, and co-founder of Once Upon a Farm, an organic children’s food brand. After rising to fame on Alias, she built a career spanning more than three decades before entering entrepreneurship at 45 and helping grow Once Upon a Farm into a $724 million publicly traded company.Jennifer joins Emma to talk about the side of success people rarely see: losing years of her life when Alias made her famous, disappearing from friendships, and how the constant presence of paparazzi warped her confidence. Jennifer shares:What Jennifer is only now realizing about approval and earning her placeHow years of rejection and several failed ideas prepared her for entrepreneurshipWhat she’s learned about holding anger without burying itHow to recognize the value you bring without conventional qualificationsWhen fame and visibility can help a business, and where they cannotWhat it actually looks like to protect a company’s missionWhy your biggest chapter doesn’t come with an age limit
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  Everything I Know About Money—and Why We Won’t Talk About It 18.08.2026 41min

  In this solo episode, Emma shares how she thinks about money, from the lessons she learned growing up in East London to the principles she uses today. She gets into her personal financial priorities, why your earning power can matter more than your savings, how to negotiate from a position of strength, and why no woman should ever outsource the understanding of her own finances.In this episode, you’ll learn:What your financial priorities should be in your 20s, 30s, 40s, and 50sWhy your ability to earn can be more valuable than your savings early in your careerHow your beliefs about money can influence what you earn, ask for, and keepHow to negotiate salary, equity, and other forms of compensation more effectivelyThe difference between earning money, building wealth, and protecting what you’ve builtWhy investing early matters—and what can happen when you waitHow to think about financial independence as freedom, security, and choice
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  Can You Turn What You Love Into a Real Business? (Krissy Cela, founder of Oner Active) 11.08.2026 1t 2min

  Emma sits down with Krissy Cela, founder and creative director of Oner Active, for an honest conversation about building a bootstrapped business on track to generate close to $300 million this year. Before Oner, Krissy spent a decade building a fitness audience and business from a student laptop, long before either was considered a conventional career path. Today, she owns 50 percent of one of the fastest-growing brands in the category. But what happens when your life asks you to become someone you don’t yet feel qualified to be, and people still look for reasons not to credit your success to you? This episode is about starting before you feel ready, letting go of the need to prove yourself, and growing into the leader your business requires.In this episode, Krissy shares:Why feeling underqualified should not stop you from building something bigHow she turned an online audience into a loyal customer communityThe early legal and partnership mistakes that shapes how she operates todayHow people-pleasing weakened her leadership, and what changed since she stoppedWhy the ones who doubt you are rarely the ones who end up matteringFor more, subscribe to our weekly newsletter at emmagrede.com.
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  How to Create What People Actually Want with Erin and Sara Foster 04.08.2026 1t 23min

  Erin and Sara Foster have spent more than 15 years working across television, fashion, media and investing. Today, they are behind the hit Netflix series Nobody Wants This, the fashion brand Favorite Daughter, a production company, a venture fund and a growing slate of projects—but their success did not arrive according to a master plan.In this episode, they join Emma to unpack the failures, pivots and unlikely opportunities that eventually brought everything together. It is a conversation about staying in motion when the path is unclear, discovering your strengths later than expected, and refusing to treat someone else’s success as evidence that you are falling behind.In this episode, Erin and Sara share:What nobody tells you about the years before anything worksThe power of saying yes before the path is clearHow they built Favorite Daughter without being traditional “fashion girls”The different ways scarcity and abundance shape their relationship with moneyWhat Erin learned from seven years of IVF and 20 rounds of treatmentWhy it’s never too late to find your lane and how failure can redirect you toward the career you were meant for
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  What a Divorce Lawyer Wishes Every Woman Knew About Money and Marriage 28.07.2026 1t

  Every woman should understand the partnership she's entering before a crisis forces her to. This episode is that conversation.Laura Wasser has spent 32 years as one of the country's most sought-after divorce attorneys. She’s the person people call when a marriage is ending. But what makes this conversation so valuable is that almost everything she knows matters long before anyone gets divorced.This episode is about understanding what you are building when you merge your life with another person. Laura explains why marriage is already a contract with or without a prenup, how to protect yourself whether you earn more or less than your partner, and why knowing your financial reality doesn’t make you cynical or unromantic. It makes you an equal participant in your own life.Laura shares:How to have the what’s-mine-is-yours conversation about income, debt, assets, spending, and childrenWhat should go into a prenup—and what does not belong in oneHow a prenup can protect both the higher earner and the partner making financial or career sacrificesThe signs that you're giving away power inside your own marriage without realizing itWhy earning your own money doesn’t mean you’re financially protectedWhat to do when you realize you have no idea what is happening with your family’s financesHow to end a relationship with less fear and a clearer sense of what comes nextWhy divorce doesn’t have to mean you’ve failed—and how her online platform is making the process more accessible and less intimidatingFor more, subscribe to our weekly newsletter at emmagrede.com.
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  Emma Chamberlain On Building Chamberlain Coffee, Burnout & Walking Away From YouTube 21.07.2026 1t 1min

  Emma Chamberlain started posting videos at 16, before anyone fully understood what the creator economy would become. Within a couple of years she’d become one of the most watched people on YouTube with over 12 million subscribers, ambassador deals with Louis Vuitton, Cartier and Lancôme, and a Spotify-exclusive podcast. She helped define a new kind of fame, built one of the most recognizable personal brands of her generation, and turned an authentic love of coffee into Chamberlain Coffee, now sold in over 8,000 retail doors across Walmart, Target, Costco and Sprouts. Now, at 25, she’s asking a more complicated question: what happens when the business, and the person, need to grow beyond the identity that made them successful? Today, she’s answering why, after years of relentless momentum, she’s giving herself permission to step back and rediscover what actually fulfills her.In this episode, Emma shares:Why she moved into the co-CEO seat, and the fear that came with itThe real business story behind choosing profitability over growthWhat she’s learned about running a brand built around one personWhy she stepped away from her podcast at the height of itThe personal cost of giving an audience constant access to your lifeWhy she believes influencer culture is approaching a major shift
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  The Culture War Against Women (Reshma Saujani) 14.07.2026 1t 3min

  Reshma Saujani a leading advocate for women’s economic power, the founder of Girls Who Code and Moms First, and the force behind the new documentary No Country for Mothers. After helping change the culture around girls in technology, she has turned her attention to the policies and assumptions that continue to push women—especially mothers—out of the workforce.In this conversation, she joins Emma to talk about the cultural and structural forces shaping women’s ambition, motherhood, money, and power. They get into the real cost of childcare, paid leave, and workplace inflexibility; why mothers are still penalized for showing up as their full selves at work; and how the internet has turned “trad wife vs. girl boss” into a culture war that keeps women fighting each other instead of fighting for meaningful change.In this episode, Reshma and Emma discuss:Who benefits from pitting women against each otherThe motherhood penalty and why it differs from the gender pay gapWhat real workplace support for women and mothers should actually look likeWhy fighting for a better system and taking responsibility for your life can both be true at onceWhat it takes to create more choice, freedom, and economic power for womenHow to build a world women don’t have to shrink their lives to fit the systems around them
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  Kristin Cavallari on the Business That Set Her Free 07.07.2026 1t

  Kristin Cavallari became a household name before she'd even graduated high school, and spent the next two decades building a life, a business, and a family under constant public scrutiny. But this conversation isn't just about the version of her life you've seen on screen. In this episode, Kristin sits down with Emma for a candid conversation about money, financial independence, and what it actually took to leave her marriage on her own terms. Together, they unpack the financial planning most people never talk about, the power of building something that's truly yours, and why Kristin believes money isn't about lifestyle—it's about freedom. Kristin shares: Why knowing her "number" changed the way she thinks about money and success How the success of Uncommon James gave her the confidence to leave her marriage Why she walked away from her divorce giving up money instead of taking it—and why she'd do it again Why she recently replaced her entire C-suite—and the leadership lesson every founder eventually faces How she's building Uncommon James on her own terms while raising three kids How twenty years in the public eye taught her to stop living for other people's approval How much freedom does financial independence really give you? And what would change if you knew you could always choose yourself? Drop your thoughts in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next.
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  Ask Me Anything: Pivoting in Your 40s, Plastic Surgery, and Starting a Business With No Money 30.06.2026 42min

  In today’s solo episode, Emma dives into real listener questions: the actual mechanics of building from nothing, starting a business with no capital, why having no money can be an advantage, plus more nuanced questions about navigating your career, handling tricky mentors, and knowing when to quit. She also gets into more personal reflections about her marriage, what her life looked like in her twenties, and what she does to look after herself. There’s a quick round at the end too, on everything from her favorite crisps to plastic surgery.  In this episode you’ll learn: The type of business Emma would build if she were starting today How to think about fear when you’re making a decision What it takes to start again in your 40s The marketing rule that built Good American How to find your first customers before anyone knows you Her one rule for spending in year one  The one thing she thinks every woman needs to stop doing If your question didn’t make it this time, hold onto it, because she’ll be doing this again. Follow Aspire so you don’t miss the next one, and sign up for the weekly newsletter at emmagrede.com.
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  How to Monetize AI and Build the Life and Career You Want 23.06.2026 1t 6min

  Alicia Lyttle is the CEO of AI InnoVision and one of the clearest voices teaching entrepreneurs and operators how to actually use AI to make money. Her clients run from solo founders to Fortune 500 companies and US government agencies. She's been teaching people how to build online for 25 years, long before the current AI wave. People call Lyttle the Queen of AI for good reason. The AI conversation right now is mostly hype or fear, but this is the more grounded version: specific tools, real workflows, and what actually works when you try to put any of this into a real business. In this conversation: The one question Lyttle calls the golden ticket for figuring out what to hand to AI first when you're building your business Why getting good at AI has meant hiring more people, not fewer How to build an AI team when you can't yet afford to hire a human one The three-step process for turning any prompt into a "super prompt" that actually pays off How to use AI to create a $20,000 presentation What you should never put into ChatGPT, and how to protect your business while still using it
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  Patrick Ta on Accountability, Identity and Building a Beauty Empire 16.06.2026 55min

  Patrick Ta built one of the most successful beauty brands in the world after dropping out of high school, filing for bankruptcy at 21, and spending years building his career one client at a time. What started with a makeup kit and a dream eventually led to working with some of the biggest names in the world, launching Patrick Ta Beauty, and becoming one of the most influential makeup artists of his generation. But this conversation isn't just about success. In this episode, Patrick sits down with Emma for a candid conversation about the recent controversy surrounding his Transition Blush launch, the criticism that followed, and what accountability looks like when your name is on the brand. Together, they unpack creator credit, intention versus impact, reputation, and the challenges that come with building in public. Patrick shares: • How bankruptcy shaped his ambition and work ethic • Why makeup was the first thing that gave him confidence • The journey from celebrity makeup artist to beauty founder • What he's learned building Patrick Ta Beauty into a leading beauty brand • How he thinks about accountability, influence, and creator credit • The responsibility that comes with having your name on the product • What this experience taught him about leadership and integrity What's a belief about success you've been carrying that might be costing you more than it's giving you? Drop it in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next.
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  Building a Billion-Dollar Unicorn with Julia Collins 09.06.2026 1t 10min

  Julia Collins has spent much of her life chasing big goals,first to prove herself and then to save the planet.  The path took her from restaurant kitchens in New York City to Silicon Valley boardrooms, where she became the first Black woman to co-found a unicorn and raised more than $450 million in venture capital. But it also came with heartbreak, burnout, a co-founder fallout, and years spent trying to fit into a version of success that never quite felt like her own. Today, Julia is building companies focused on the future of food and the future of the planet. But getting there required unlearning some of the biggest lessons she thought she knew about ambition, achievement, and self-worth. In this conversation, Julia sits down with Emma to talk about what was really happening behind the headlines — the pressure to fit in, the cost of tying your identity to your success, and the belief she carried for years that the more she suffered, the more successful she would become. Julia shares: Why showing up as herself changed everything — and what it cost her to try fitting in first What she learned raising hundreds of millions of dollars How she navigated a co-founder fallout and life-changing exit The financial habits that shaped her relationship with money The lesson that took her the longest to unlearn about success and sacrifice What's a belief about success you've been carrying that might be costing you more than it's giving you? Drop it in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next. We'd love to hear what you think. Please take this survey to help us make the show better for you: ⁠emmagrede.com/survey
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  Success Requires Letting Go of People’s Expectations of You (Jackie Aina) 02.06.2026 1t 2min

  Jackie Aina has been building in public for 17 years. She didn't just grow an audience, she helped define what it meant to be a Black woman with a voice in the beauty industry. But influence was never the end goal. After nearly two decades as one of YouTube's most recognized creators, Jackie took $250,000 of her own money and started a fragrance brand. Not a makeup line — a fragrance brand. Her childhood dream. The first thing she ever did that nobody asked for. In this conversation, Jackie sits down with Emma to talk about what it really takes to go from influencer to founder and why the two have almost nothing in common. Jackie shares: Why six million followers doesn't mean six million in revenue — and what creators get wrong about turning an audience into a business How she self-funded Forvr Mood with $250K, sold out six months of inventory in four hours, and nearly had a breakdown closing the laptop The vendor relationship that looked like a smart start and took over a year to untangle What she had to unlearn about being "the strong one" — and why doing everything is actually a disservice to everyone around you Why she deliberately didn't build a makeup brand, and what it meant to finally do something just for herself What's something you've outgrown — even if other people still expect that version of you? Drop it in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next. We'd love to hear what you think. Please take this survey to help us make the show better for you: emmagrede.com/survey
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  Build a Team That Wins: Emma Grede on Hiring the Right Employees 28.05.2026 29min

  Hiring is the single most consequential thing you do when you're building anything. Get it right and it compounds. Get it wrong and it costs you years. In today's episode, Emma is sharing the thing she's come to believe is true: the team you build is the most honest reflection of how well you know yourself. This is the real version of what Emma's looking for when she's sitting across from a candidate—the exact framework for how she actually thinks about it, the mistakes she's made, and why she can see past a great resumé to the person underneath. In this episode you'll learn: The three people you need to speak to before you write a single job description Why Emma hires for attitude over experience, and what she believes you cannot teach What to listen for in how someone talks about their wins and losses Why culture fit has quietly become code for comfort How to think about paying for talent when the margins are thin Whether you're hiring for the first time, building a team, or sitting on the other side of the table in an interview, this one is for you. Start With Yourself is available now. We'd love to hear what you think. Please take this survey to help us make the show better for you: ⁠emmagrede.com/survey
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  Gary Vaynerchuk: Why Truth, Humility, and Kindness Will Become Your Next Superpower 26.05.2026 1t 2min

  Gary Vaynerchuk has spent the last two decades understanding where culture and consumer behavior were headed long before the rest of the world caught up. He was early to YouTube, Twitter, TikTok, creator commerce, and live shopping. But this conversation is about more than algorithms and internet trends. In this episode, Gary sits down with Emma to talk about the real reason most people stay stuck: fear. Fear of judgment. Fear of failure. Fear of what other people will think if they try something new. Together, they unpack the insecurity driving modern ambition, why so many successful people are still deeply unhappy, and why Gary believes we are entering a cultural shift where kindness, reputation, and emotional intelligence will matter more than ever. Gary shares: Why most people are living for opinions they don’t even respect The hidden insecurity driving high achievement Why reputation compounds faster than money What social media actually revealed about human behavior How parents unintentionally destroy confidence in their kids Why proximity and visibility still matter in the AI era The business opportunities Gary believes people are still underestimating Why “nice guys finish first” What would change in your life if you stopped making decisions based on other people’s expectations of you? Drop it in the comments — we’re reading. And subscribe to Aspire with Emma Grede so you don’t miss what’s next. We'd love to hear what you think. Please take this survey to help us make the show better for you: ⁠emmagrede.com/survey