Ecommerce Podcast w/ Will de Bruin
Will de Bruin
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The Ecommerce Podcast with Will de Bruin is a show focused on helping ecommerce brand founders overcome the bottleneck of finding and reaching the right customers. Will shares strategies from his experience scaling multiple businesses to six and seven figures, covering topics like traffic generation, mindset, and customer delivery. He has helped over 200 ecommerce founders achieve record revenue months and aims to teach listeners how to do the same. The podcast emphasizes making more sales, more money, and having fun in the process.
Jaksot
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210. Stop Touching Your Ads Every Time They Have A Bad Day 16.09.2026 8minStop Touching Your Ads Every Time They Have A Bad Day Your Meta Ads had a great day yesterday. Today? Terrible. So you panic, change the budget, turn off an ad, launch something new… and potentially make the problem worse. Daily fluctuations are normal with Meta Ads. The key is knowing when poor performance is simply variance and when there's actually a problem that requires action. In this podcast, I break down how to assess your ad performance with... -
209. Matt Makes $8,000 Per Month Online (Scaled From $2,000) 14.09.2026 23minMatt Makes $8,000 Per Month Online (Scaled From $2,000). Matt created his business from a need of his, that ended up serving a wider market. He is the creator. But the trouble he was facing was marketing his products. The ads, the emails, the content, all of it. As soon as Matt joined the Ecom Blueprint we put a customised strategy together that was easy to follow and execute. And the results flowed from there. This is such a fantastic discussion about seeking guidance, tru... -
208. Don't Let A Bad Decision Burn You Twice 09.09.2026 9minDon't Let A Bad Decision Burn You Twice Every ecommerce founder makes bad decisions. You hire the wrong person. Choose the wrong agency. Waste money on ads. Launch a product that doesn't work. The first mistake costs you money. But the second mistake is letting that experience stop you from making the right decision next time. In this Podcast, I break down why past failures can quietly hold your ecommerce business back and how to learn from them withou... -
207. From Hundreds To Thousands Per Month Selling Dog Treats 07.09.2026 9minFrom Hundreds To Thousands Per Month Selling Dog Treats. Belinda was successfully selling in person at markets but struggled to understand what needed to be done to drive sales online. Having previously joined an ecommerce program with little success, Belinda saw an opportunity to get a specific, customised plan laid out for her that she could easily take action on. In addition, what appealed to her most was the 1to1 support, giving her the confidence to invest in herself an... -
206. Influencer Marketing Won't Work Until You Treat It Like A System 02.09.2026 10minInfluencer Marketing Won't Work Until You Treat It Like A System Most ecommerce brands approach influencer marketing completely wrong. They send a few products, message a handful of creators, cross their fingers… and then decide “influencer marketing doesn't work.” The problem isn't influencers. It's the lack of a repeatable process. In this podcast, I break down how to turn influencer marketing from random one-off collaborations into a system ... -
205. Dani Hit Her First $10,000 Month Online Selling Brownies 31.08.2026 17minDani Hit Her First $10,000 Month Online Selling Brownies. This is not the first business Dani and her husband had started. They are teachers by profession and raising a young family, and they knew they wanted more freedom through starting a business. The motivation was strong! Starting in apparel and shifting to food, Dani hit her first $10,000 month online within a matter of months, and the momentum is continuing to build. This is such a fantastic discussion about kno... -
204. The Problem Isn't The Agency, THIS Is 26.08.2026 12minThe Problem Isn't The Agency, THIS Is It's easy to blame your agency when your ecommerce results aren't where you want them to be. But sometimes… the agency isn't actually the problem. The real issue is hiring help before you understand what your brand needs, what success looks like, and how you're going to measure whether they're actually delivering. In this podcast, I break down what ecommerce founders need to consider before hiring an agency — and how to make su... -
203. Jacki Makes $64,000 Per Month Selling Jewelry 24.08.2026 9minJacki Makes $64,000 Per Month Selling Jewelry. Jacki joined my Uplevel Mastermind when she was making about $20,000 per month. She’d been at it for quite some time, struggling to make a decent profit from ads and other marketing strategies. She’d also been through lots of agencies and training programs, but none could help her grow to the next level. Once she gained clarity on how to position her products and had a cost effective strategy to maximise her time, th... -
202. Avoid Ecommerce Slumps After Record Months 19.08.2026 10minAvoid Ecommerce Slumps After Record Months Just had a record-breaking month… only for sales to fall off a cliff straight afterwards? It happens to ecommerce brands all the time. A massive promotion, launch, or sales period can pull demand forward — leaving you with a post-sale hangover the following month. But it doesn't have to happen. In this podcast, I break down how to maintain momentum after your biggest months and avoid the dreaded ecommerce ... -
201. 5X Sales Growth In Less Than 90 Days 17.08.2026 14min5X Sales Growth In Less Than 90 Days. Stevie is an amazing entrepreneur with a passion for clean skincare. After a year of trying things on her own, she had reached the boundaries of her knowledge and wanted to learn from someone that has made all the mistakes, in order to shortcut her success. And success she has had - 5X sales growth in less than 90 days. For a solo operator, the most important things to her were guidance with product-market fit, Meta ads, email marketing and... -
200. If You're Struggling To Get New Customers Watch THIS 12.08.2026 8minIf You're Struggling To Get New Customers, Watch THIS If your ecommerce brand isn't attracting enough new customers, the problem might not be your ads... or your products. It could be that you're asking people to make too big of a commitment too soon. In this podcast, I explain the power of a gateway offer — a low-friction way to get first-time customers through the door, build trust, and turn them into loyal, repeat buyers. You'll learn: ... -
199. Jess Just Hit Her First $10,000 Month Online 10.08.2026 24minJess Just Hit Her First $10,000 Month Online. Jess started her horse care business as a hobby, not expecting things to take off the way they did. She created a product that solved a problem in her niche - horses. But when she wanted to take things to the next level, she knew she needed some guidance from someone that’s grown ecommerce businesses time and time again. As soon as she joined the Ecom Blueprint we put together a simple, crystal clear strategy that was easy... -
198. What To Do If Your Meta Ads Aren't Spending Properly 05.08.2026 9minWhat To Do If Your Meta Ads Aren't Spending Properly Have you ever increased your Meta Ads budget... only to find one ad gets all the spend while the others barely get a chance? It's a common frustration for ecommerce brands, but it doesn't always mean something is wrong. The key is understanding how Meta decides where your budget goes and when you should step in. In this podcast, I break down how to diagnose uneven budget distribution and the simple changes that can improve your cam... -
197. If Your Shopify Products Aren't Selling, Do THIS 03.08.2026 11minIf Your Shopify Products Aren't Selling, Do THIS If you're getting traffic but not making sales, the problem usually isn't your product. It's your website, your trust signals, or the way you're communicating value. Before you spend another dollar on ads, you need to understand what's stopping customers from buying. In this podcast, I break down the exact framework I use to analyse ecommerce stores that aren't converting. You'll learn: ✅ How to identify the bigges... -
196. THIS Will Make You An Ecommerce Millionaire 29.07.2026 10minTHIS Will Make You An Ecommerce Millionaire Most ecommerce founders think the answer to more sales is adding more products. The truth? The fastest-growing brands often do the opposite. They focus relentlessly on one winning product, one clear message, and one audience before expanding. In this podcast, I break down why simplicity beats complexity every time. You'll learn: ✅ Why one hero product can outperform an entire catalogue ✅ How focus creates stronger marketing, higher ... -
195. Make Sales Even In Slower Months With Ecommerce 27.07.2026 11minThe Ecommerce Opportunity Most Brands Waste Every day, ecommerce brands are sitting on one of the most powerful marketing assets they have… and doing almost nothing with it. 👉 Customer reviews and testimonials. Most founders collect them, display them on a product page, and move on. But the best brands use them throughout their entire marketing strategy to build trust, overcome objections, and drive more sales. In this podcast, I break down: ✅ Why reviews an... -
194. The Ecommerce Opportunity Most Brands Waste 22.07.2026 9minThe Ecommerce Opportunity Most Brands Waste Every day, ecommerce brands are sitting on one of the most powerful marketing assets they have… and doing almost nothing with it. 👉 Customer reviews and testimonials. Most founders collect them, display them on a product page, and move on. But the best brands use them throughout their entire marketing strategy to build trust, overcome objections, and drive more sales. In this podcast, I break down: ✅ Why ... -
193. If Your Ecommerce Website In NOT Converting Watch This 20.07.2026 10minIf Your Ecommerce Website Is NOT Converting, Watch This Getting traffic to your website is only half the battle. If visitors aren't adding products to cart, moving through your funnel, and completing their purchase, you're leaving thousands of dollars on the table. In this podcast, I break down the key conversion metrics that reveal exactly where your website is leaking sales — and how to fix them. You'll learn: ✅ Why your Add to Cart (ATC) rate is one of the most important nu... -
192. The Quiet Ecommerce Asset That Makes It Easier To Scale 15.07.2026 10minThe Quiet Ecommerce Asset That Makes It Easier To Scale Most ecommerce brands focus on getting more subscribers. Very few focus on the quality of the database they already have. The truth is, a clean, engaged database can dramatically improve your email performance, increase deliverability, and generate more revenue — without spending another dollar on advertising. In this video, I break down: ✅ Why database hygiene is one of the most overlooked growth strategies ✅ ... -
191. The ONLY 2 Things To Scale Your Ecommerce Brand 13.07.2026 9minThe ONLY 2 Things To Scale Your Ecommerce Brand Most ecommerce founders overcomplicate growth. They chase new tactics, platforms and "secret hacks"… when in reality, scaling comes down to just two things. 👉 Building a bigger audience. 👉 Presenting your offer better. That's it. In this podcast, I break down: ✅ How to consistently grow an audience full of ideal customers ✅ Why your offer presentation has a bigger impact than most people...
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