Geronimo Unfiltered

Jaksot

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  Double Your Profit Without Selling a Single Extra Membership 15.09.2026 35min

  If you're already busting your ass on retention and you're still getting blindsided every time someone cancels, grab the churn checklist workbook we mention in this episode and work through it against your own member base. And if you'd rather just get on the phone and figure out your churn with us directly, book a discovery call, no fluff. Follow the show: Spotify Apple Podcasts YouTube Instagram Sophie and I sit down to talk about churn, and specifically the mindset reframe that has to happen before any process will actually work. More than half of the 1,400 gym members surveyed in a recent US study stopped showing up without ever cancelling their membership, and four out of five of them said something, anything, could have brought them back. For years I thought I ran one community. Turns out I run five, and so do you. We break down the exact segments hiding inside your member base, why the middle of the pack is where every cancel actually starts, and how some of our studios are holding churn under 3% at 300, 500 and 700 members while everyone else panics every time someone cancels. In this episode you'll hear: The real reason 80% of your churned members would have stayed, and why it's not about working harder The five hidden segments inside every member base, and the one that's actually bleeding you dry Why half of your churn is a sales problem you're mistaking for a retention problem How Nadine took her studio's churn from 12.7% down to under 2% without hiring anyone new The exact strategy shift you need to make at 150, 250 and 700+ members If this one hit home, go listen to How to Bring a Member Back from the Brink of Cancellation next, it's the episode we reference directly in this conversation, and it walks through the exact protocol for saving members before they go quiet. Chapters: 00:00 Cold open, the stat every studio owner gets wrong about churn 04:34 Why retention feels personal, and why that's the trap 05:07 The sales problem hiding inside your churn number 08:01 Proof, Refit's sub 1% churn over winter 09:14 Nadine's story, 12.7% to 1% churn with an AI assisted teammate 12:53 The one question that decides retention, are you essential 13:37 The mindset reframe, why fear keeps owners from fixing this 19:52 You don't have one community, you have five 24:37 The playbook, move every member up one segment 28:22 How the strategy changes at 150, 250 and 700+ members 33:08 Why more automation makes churn worse, not better 38:08 Good churn, bad churn and the mindset check for your managers 41:44 The close, what to do with this episode this week.
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  Stop Running Your Studio on Vibes Before It's Too Late 08.09.2026 33min

  Everyone tells Sal her studio is killing it. Meanwhile she's barely paying herself and quietly wondering what she's actually good at if she can't even get this right. If that's you too, book your free discovery call and let's map out what's actually keeping you stuck. Follow the show: Spotify Apple Podcasts YouTube Instagram My coach Sophie sits down with Sal, who bought her yoga studio when it was little more than bare bones and has spent the last six months turning it into a real business. Sal came into this with a marketing background, actual skills, an actual resume for the job. And she still felt like a fraud running her studio. Not a brilliant yoga teacher. Not a brilliant meditation teacher. So what am I actually good at, she kept asking herself, while running a business that looked like it was thriving from the outside and was barely staying open on the inside. Six months ago she was swinging between $35k and $50k months with no real plan, just quick dopamine hits from discount offers that got people through the door and never got them back. Today she's sitting on $70k months, chasing an end of year finish line at $84k, and the thing that actually moved the needle wasn't a funnel or a hack. It was giving herself permission to stop hiding from being the owner. Sophie and Sal get into what changed in her sales calls, what changed with her team, and what changed at home with her kids once she stopped running the business from a place of fear. In this episode you'll hear: - Why "you're very convincing" was the compliment that was actually her rock bottom, and what it took to stop faking it and start actually running the place - The discount trap that was quietly wrecking her conversion rate, and what she replaced it with to build a real pipeline - What changed the day she stopped people pleasing on sales calls and started closing the way she actually talks - The one accountability habit that made the difference between knowing what to do and actually doing it - Why her own kids are the ones telling her the business is working now If this one landed, go listen to Separation Sunday: The 20-Minute Ritual That Saved My Life (and My Business) next. Sal actually name-checks this exact ritual in this episode as the first thing that slips when she falls off the wagon, so if you want to know what it is and why it matters that much, that's the one. Sal went from swinging $35 to 50k months with no plan to $70k months on her way to a million dollar studio, and the biggest shift wasn't a new funnel, it was finally owning that she's the boss. If you're ready to stop guessing and map out your own version of that, book your free discovery call and let's find out what's actually stalling your studio. Chapters: 00:00:00 Six months ago: buying a rundown studio and running it alone 00:02:52 Stuck in the discount trap with no real plan 00:04:04 The confidence gap: marketing skills, but still stuck 00:05:25 From weekend side hustle to real business 00:08:47 Six months later: sticking to the process 00:09:30 The current numbers and the countdown to a million dollar studio 00:11:28 Ditching people pleasing to find her own voice in sales 00:14:21 The identity shift: from self doubt to leading a team 00:16:00 How the growth changed her at home 00:17:17 The accountability piece that made it stick 00:18:07 Advice for the studio owner who feels exactly like this 00:22:18 The three things that changed everything 00:24:00 Finally owning the role of leader 00:29:00 The one exercise to do this week.
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  Why 100 Hour Weeks Keep Your Studio’s Revenue Flat 01.09.2026 38min

  Everyone tells you you're killing it, but your revenue hasn't moved in two months and deep down you know more hours isn't the fix. If that's you, grab the free studio dashboard we use with every client in the academy, then book a free discovery call and we'll show you exactly where your business is leaking. Follow the show: Spotify Apple Podcasts YouTube Instagram Sophie and I break down the seven numbers behind every million-dollar studio we've coached, and the near-collapse that forced me to start tracking them in the first place. I used to tell myself I wasn't a numbers person. That was a lie I told to avoid the truth, and I told it while working 100-hour weeks, watching my gym flatline, with a newborn daughter at home and a landlord who'd just told me my rent was about to double. Hope, vibes and hustle weren't going to fix a business that wasn't growing, and I was out of runway to find that out the hard way. So I built a dashboard out of pure desperation, tracked seven numbers every single week, and turned that same gym into our first million-dollar studio. We've since run over 2000 studio owners through the exact same seven numbers, and it still only takes five minutes a week to know exactly where your business is leaking and what to fix first, whether you're doing $5k a month or $150k a month. In this episode you'll hear: The seven numbers every million-dollar studio has in green, and the actual benchmark for each one, from lead flow through to net profit Why "I'm not a numbers person" is usually fear in disguise, and what to do instead The real difference between sales conversion and win rate, and why most owners are tracking the wrong one Why you can't outmarket a churn problem, and the one number that predicts it a month before it hits your bank account The five-minute Friday system that turns these numbers into a weekly habit instead of a once-a-quarter panic If this one landed, go binge ⁠MILLION-Dollar Maths: The 7 Numbers To Build A $1M Studio In 12 Months⁠ next. It's the deep dive on the exact same framework, from the other side of the mic. I built this dashboard because I was broke, terrified, and about to lose my business to a rent hike I couldn't afford. If you're stuck at the same revenue for two months running and you're ready to stop guessing which lever to pull, ⁠book your free discovery call⁠ and we'll audit your numbers together. CHAPTERS 00:00:00 - The real problem isn't your numbers, it's running on vibes 00:00:58 - My near-collapse: 100-hour weeks and a gym that wouldn't grow 00:05:07 - The seven numbers, in order 00:06:16 - How the dashboard was actually built 00:07:04 - Numbers 1 and 2: lead gen and sales conversion benchmarks 00:12:53 - Number 3: the trial-to-member story behind our 80% benchmark 00:15:54 - Number 4: engagement, and the leading indicator for churn 00:17:39 - Number 5: why you can't outmarket a churn problem 00:20:05 - Numbers 6 and 7: labor percentage and net profit 00:23:36 - Why business owners avoid their own numbers 00:25:32 - The green line, and the six-week sprint that saved the business 00:28:39 - Fixing one constraint at a time, not whack-a-mole 00:32:59 - The five-minute Friday system, step by step 00:37:14 - Recap, and where to get help next
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  How a Mum of 7 Built a 7-Figure Gym (and you can too) 25.08.2026 32min

  If your week is whatever walks through the door and the whole studio is being run out of your head, book a discovery call and we'll map what's actually holding you at your current number. Follow Geronimo Unfiltered: ⁠Spotify ⁠⁠Apple Podcasts⁠⁠ YouTube⁠⁠ Instagram⁠ Sophie sits down with Shell, who doubled her studio revenue in twelve months while raising seven kids. This is the logistics episode. How the week actually gets built. Everyone assumes a woman running a seven figure studio with seven kids has something the rest of us don't. More discipline. More energy. Some extra gear that switches on at 4:30 in the morning. The real answer is more boring and more useful than that, and it's the reason I wanted this one in your ears. Shell has four kids she birthed, three stepkids, three year old twins, a firefighter husband on shift work and a gym she bought while it was sitting in the red. In twelve months she went from $40k months to $70-80k, with a peak at $84k. She is not doing more than you are. She decides earlier than you do, she pays for the help she needs instead of hoping the week works out, and she asks for the rest. Her constraint was never time. It was that the whole thing lived in her head, and once she got it out of there and onto a plan, the numbers moved. In this episode you'll hear: The Sunday ritual she runs for the family calendar and the business plan in the same sitting, and why doing one without the other falls over by Wednesday What she actually pays for so the 4:30am starts and the school drop offs can both happen in the same day How she works out whether she can afford a hire before she makes it, instead of hiring and hoping the members show up What changed inside her own job between $40k months and $80k months, including the two things she hated doing until she got good at them The question she asks instead of "I can't," and the handful of standards she will not move for anyone, including her business If this one landed, go straight to the other episode about owners who were doing fine and decided fine wasn't it. Nate and Jacob from Newstrength went from good enough to a $1M run rate, and they did it while juggling kids and 3am training too. Shell went from $40k months to $80k in twelve months, with seven kids and a husband who's never home on the same schedule twice. She didn't find more time. She followed a plan and put the right people around her. If you want the same thing mapped for your studio, book a discovery call and we'll show you where your next number actually comes from. CHAPTERS 00:00:00 Seven kids, seven figures, and no excuses 00:01:43 "We were fine": the most expensive words in her business 00:03:09 How can we, not why can't we 00:05:34 The support network, and the au pair on a 38 hour roster 00:08:37 Separation Sunday: family logistics and business plan in one sitting 00:10:16 Training as the non-negotiable that keeps her sane 00:11:12 What she does when the plan gets punched in the face 00:12:51 Thinking bigger: the Japan trip that made the money mean something 00:15:08 Control freak, mum guilt, and the standards she won't move 00:18:26 Reverse engineering the hire from member numbers 00:19:52 The $40k role versus the $80k role 00:24:30 Buying a gym in the red, and the line from Benny that still gets her 00:29:06 Monday morning: one target, one focus, and why you don't wait for Monday
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  Your Business Is Stuck Because You Are 18.08.2026 46min

  I sat down with personal growth coach Danny Kennedy for round two of one of the rawest conversations I've had on this show, on belief, identity and the team overhaul happening inside Geronimo right now. Follow the show: Spotify Apple Podcasts YouTube Instagram I had a heart attack. Four weeks ago I started therapy. In two weeks I start EMDR. I'm telling you this before anything else, because the biggest jump my business has made all year didn't come from a new funnel, a new hire or a new tactic. It came from the inside, on the exhale of a breathwork session where I genuinely felt like I turned into an eagle, and I came out the other side making decisions like a different person than the one who walked in. Danny is a personal growth coach to some of the biggest names in the game, and he sat me down and called it straight. You're not stuck because of your team, your market or your funnel. You're stuck because you haven't decided who you're being yet, and your team, your revenue and your capacity are all just catching up to that decision. This one gets into the belief work behind that shift, and the very practical, sometimes uncomfortable team redesign that's come out of it. In this episode you'll hear: Why acting as if sold out our newest coaching tier in a week, and the one question now running every decision in my business. The belief test that decides whether you build a $100 outcome or an empire, and why they take exactly the same amount of work. The real reason we ripped out every layer of middle management, and what the research on the top 8% of teams actually says separates them (it isn't talent). The morning non negotiables and the offline weekend that are producing my biggest ideas this year. Why nervous system regulation, not another growth hack, is about to become the real competitive advantage for founders. Chapters 00:00:00 - Why I'm finally airing this conversation with Danny Kennedy 00:00:44 - "Is this empire enough?" The question now running my business 00:02:03 - Normalise the next level before you actually hit it 00:04:15 - Identity shift over pushing harder 00:06:00 - The $100 note test, belief before proof 00:08:09 - Friction vs flow, control, and why $100k decisions differ from $100 million ones 00:14:01 - My morning stack, cold plunge, meditation, journaling 00:19:14 - Why we killed middle management at Geronimo 00:21:10 - A players are built, not bought 00:24:47 - Inside the super team model, psychological safety, experiments, deep work 00:27:48 - Best thinking happens when you stop thinking 00:33:32 - The breathwork breakthrough and the Joe Dispenza retreat 00:36:06 - Nervous system regulation, the next competitive edge 00:42:00 - Hardware vs software, and the real leadership hierarchy
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  Never Chase Clients Again With This Million Dollar Studio Hack 11.08.2026 35min

  Grab the free Avatar Workbook, write your first draft down, then sharpen it with our Avatar Creator bot. And if everyone keeps telling you you're killing it, but your revenue hasn't moved in two months and you know there's more in you, book a discovery call and let's find out what's actually stalling it. Follow Geronimo Unfiltered: ⁠Spotify⁠ ⁠ Apple Podcasts⁠ ⁠ YouTube⁠ ⁠Instagram⁠ Ryan and I are taking over the pod to fix the biggest problem we see in studios: you think you know who you're for, and what you've actually got is a demographic. Every owner we meet swears they know their avatar. Then they say it out loud and it's "35 to 45 year old mums." That's a census field, not an avatar. And it's exactly why the ads feel like shouting into a crowded room of people who don't care, because if your avatar is everyone, it's no one. We ran this exercise as a live workshop this week and watched owners articulate who they're actually for, some for the first time ever. The messages were still coming in that night saying it finally clicked. So we're walking you through the same six steps we take every studio inside the academy through, in about the same 30 minutes we spend doing it with our clients. And here's the kicker: none of it has anything to do with what you do inside your gym. Pen and paper for this one, it's a writer downer. In this episode you'll hear: Why specific is not narrow, and how actively repelling the wrong people is what fills your studio with the right ones The six questions that uncover the fear your best members have never said out loud (the depth of your conversations determines the depth of your pockets) A live role play that starts at "I want more Pilates coaching" and ends at "I want to know I could protect my daughter," and why nobody buys your methodology The cheap-money trap: what uni student deals did to Doza's F45 (churn three times a year, and they crowded out the members he actually wanted) The one-line hook template that positions you as a category of one, plus the cover-your-logo test to check you've nailed it Loved this one? Binge this next: your message is only half the machine, so hear why ads flop even when the avatar is right in "⁠10x Your Leads in 2025: Why Your Ads Aren't Working (And What To Do Instead)⁠" And when you're ready to do this properly, this is the exact process we use to take owners from stuck at the same revenue two months running to their first 20k month, then 40, then beyond 100k, without burnout. ⁠Book your discovery call here⁠ CHAPTERS 00:00:00 You don't have an avatar, you have a demographic 00:04:59 Specific is not narrow (meet Stuck Sam) 00:07:53 Tony and Nat: the two avatars that built a million dollar gym 00:10:00 Step 1: Mine your best members (and the TAM check) 00:13:57 Step 2: Understand their pain, six questions deep 00:16:04 Sidebar: the uni student trap 00:19:53 Step 3: Give them a name 00:21:56 Step 4: From pain to promised land 00:24:41 Live role play: what she actually wants 00:27:10 Excuses and refusals (and how to weaponise them) 00:29:14 Step 5: Why here, not there 00:31:57 Step 6: Create the hook 00:33:26 The cover-your-logo test 00:36:12 Recap and your next move
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  Back Yourself Before You’re Ready (to build a $1M studio) 04.08.2026 1t 15min

  Everyone tells you the studio's going great. Meanwhile you've been rehearsing one conversation with one staff member in the shower for three weeks. If that's you, this episode was made for you. 👉 Grab Annelise's workbook and write the shit down as you listen: https://bit.ly/p-the-studio-owners-workbook-for-backing-yourself 👉 Then book your free discovery call and let's look at what's actually keeping you stuck: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered:⁠Spotify ⁠⁠Apple Podcasts⁠⁠ YouTube⁠⁠ Instagram⁠ Communication coach Annelise joins Sophie and me to unpack why the scariest parts of running a studio, the tough conversations, the camera, the sales calls, have nothing to do with speaking at all. Annelise grew up a shy kid with a speech impediment and went through speech therapy. Now she's got 15 years of training people to speak behind her and delivers keynotes on stages in the US. I know that climb personally, because I had a hectic stutter as a kid myself, and Sophie was so quiet when she trained at my studio that members genuinely asked if she was on mute. None of us got here by finding confidence. We built it, rep by rep, like a muscle. Annelise reckons the real blocker is the fear of being perceived. It's the same fear behind the conversation you keep putting off, the camera you keep avoiding, and the sales call you keep fumbling. She walks us up the ladder she takes every client through, from desire to discipline to evidence to trust, and shows why you already coach your members through this exact process every day. You just haven't turned it on yourself yet. In this episode you'll hear: The banana bread trap: why one botched conversation convinces you you're "just not a leader" and what to do instead Three questions that turn confrontation into conversation: "help me understand", "what would it take" and "would it be helpful if" Why saving the big moments for the big moments is exactly why you're shit at them The evidence list: a two-minute Monday morning habit that changes how you walk into your business "Learn to love all doors": the lesson from Annelise's dad that rewires how you handle rejection, on sales calls and cancellations alike If this one hit a nerve, queue up "Why Outsourcing your Confidence is the FASTEST Way to Close your Business" next. It's one of our most downloaded episodes ever, and it's the same wound from a different angle. And if you're done borrowing confidence, book your free discovery call. Sophie went from members asking if she was on mute to coaching hundreds of studio owners, and I went from a kid in speech therapy to a sold-out room of 300. The reps work. Let's map yours: ⁠https://bit.ly/p-your-studio-check-up⁠ CHAPTERS 00:00:00 The accidental leader problem 00:04:02 Your fear has nothing to do with speaking 00:07:47 My stutter, Toastmasters and The King's Speech 00:13:29 Three frameworks for hard team conversations 00:20:43 Stop saving the big moments for the big moments 00:23:00 Desire, discipline, evidence, trust 00:24:37 "I'm not a runner": the 1k lesson 00:30:28 Writing your evidence list 00:36:11 Borrowed confidence and finding your leadership voice 00:44:30 Sales calls and the fear of rejection 00:46:16 Learn to love all doors 00:53:12 When cancellations feel personal 00:56:35 Rapid fire: speaking up, firing and being on camera 01:12:06 Three Monday morning steps
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  The 3 Systems You Need To Go from Reactive to $115k Months 28.07.2026 42min

  Everyone tells you you're killing it. But your week is back-to-back fires, the business only works because you're holding it up, and deep down you know this pace has a price. Book your free discovery call and let's map out what your studio actually needs next: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered: ⁠Spotify ⁠⁠Apple Podcasts⁠⁠ YouTube⁠⁠ Instagram⁠ Connor built five businesses by 28 and it nearly killed him. This is the story of one cardiac ward, two business sales, and the three systems that turned Athletic Culture into a $115k a month gym. He was doing 16-hour days and hadn't taken a real holiday in ten years when his heart gave out last August. A hole in his heart nobody picked up at birth, two weeks on a cardiac ward surrounded by 70-year-olds, then open heart surgery. Most owners would have used that story as the reason to quit. Connor used it as the reason to redesign everything. He sold the pasta bar from his hospital bed, let go of a cafe, and went all in on the gym he calls his baby. Three months after surgery his partner sent him a video of my heart attack, he inquired that day, and signed the same afternoon. Eight months later Athletic Culture has gone from stuck and reactive to $115k months, and he hit a goal we set for the end of this cycle before we were even halfway through it. Me, Connor and Sophie get into exactly what changed, and then his manager Taylor takes the chair to tell the owner's side of the story back to us. In this episode you'll hear: How Connor built a $100k a month gym with no sales system, no leads and no paid ads, and why that run was always going to hit a ceiling The retention play that turned the slowest weeks of the year into his biggest Fitness Passport month ever The playbooks and structure Taylor now runs, so problems get sorted before they become fires How to prove your culture instead of just claiming it, plus the hiring rule that protects it: character over qualifications, no dickheads What Taylor says owners get wrong the moment they finally hire a manager Loved this one? Binge this next: The Hidden Reasons Your Culture Sucks and How to Build One Built to Win. Connor says culture is his secret sauce. That episode is how you build yours on purpose. Connor went from a cardiac ward to $115k months in under a year, working fewer hours than he ever has. If you're ready to find out what that looks like for your studio, book your free discovery call here: ⁠https://bit.ly/p-your-studio-check-up⁠ Chapters 00:00:00 Five businesses, 16-hour days, then a cardiac ward at 28 00:07:25 Why he didn't quit, he redesigned everything instead 00:11:21 Selling the pasta bar and the second cafe 00:15:00 System 1: sales 00:16:12 Culture is king, and how to actually prove it 00:19:33 How a 21-year-old ends up with five businesses 00:26:05 System 2: retention and the Survivor Series 00:27:57 System 3: playbooks, structure, no more firefighting 00:28:44 The heart attack video that brought him to Geronimo 00:34:40 Taylor takes the chair: the manager's view 00:41:06 The letting-go conversation every owner needs to hear 00:47:05 The 3-2-1 goal game: naming the November number 00:49:58 Final advice for owners and managers
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  The Studio Growth Playbooks that Took a Dog Training Business from $50k-$100k/mo 21.07.2026 41min

  Everyone tells you your business is different too. Your market, your model, your members, your suburb. If that story is the reason you haven't fixed your intro offer or built your rollover process, grab the free Vision Book Template that Nath used to rebuild his business: https://bit.ly/p-vision-book-template And if you want to see exactly how this playbook maps onto your studio, book a discovery call here: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered: Spotify Apple Podcasts YouTube Instagram A dog training business joined a gym growth academy and doubled to 100k months in six months. This is the episode that kills the "my business is different" excuse for good. Every week someone tells me their market is unique, their clients are special, and the model wouldn't work for them. Then Nath called my sales team, said "I'm not your avatar, but I want in," and joined a coaching program built for gym owners with a dog training business. My first reaction was to ring my sales team and ask what the hell they were doing. Six months later he's doubled the business on the exact playbook we teach studio owners, with nothing watered down or adapted for dogs. What almost stopped him had nothing to do with the industry, and everything to do with what he was refusing to let go of. That part of the story is the reason to listen to the whole thing. In this episode you'll hear: The exact model: a four week Calm Dog Kickstart, a 70% rollover rate, and a $148 a week membership (yes, for dogs) The moment he rang his coach to quit at 75k months, and the answer that turned it into 56% growth in two months The identity shift from doing the work to owning the business, and what was actually underneath the refusal to let go The 70% rule in action: he launched his vision book, lost four of his twelve staff in a week, and kept going anyway Why "you can't teach an old dog new tricks" is a lie, in dogs and in business owners (including a live fix for Doza's whinging Labradoodle) If this one hit, binge this next: STOP Playing Small. It's the other half of this story, because Nath's real unlock wasn't the kickstart or the rollover process, it was refusing to stay at the level everyone said was already good. Nath came in at 50k months running a dog training business, and the same frameworks took him past 100k with a mission to save 10,000 dogs. If he can do that in an industry we'd never coached before, imagine what the playbook does inside an actual studio. Book your discovery call here: ⁠https://bit.ly/p-your-studio-check-up⁠ CHAPTERS 00:00:00 The dog training business that broke our avatar 00:02:03 "I'm not your avatar, but I want in" 00:04:50 The business model: entry points and the Calm Dog Kickstart 00:07:47 Inside the $148 a week membership 00:11:31 Recap: 50k to 75k, then the bottleneck 00:12:28 The call with Rob that nearly ended it 00:14:47 Why he couldn't let go: the identity underneath 00:16:46 PSA: "my business is different" 00:20:58 The mission: 10,000 dogs 00:22:20 The 70% rule: losing a third of the team 00:24:57 What's next: the 10k Dogs podcast 00:26:33 Live demo: fixing Duke's whinging 00:28:44 Burnout, Separation Sunday and family 00:33:55 Moving the goal: 300k months 00:37:08 Business principles, not business models
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  The Forcing Function: From Backwards for a Year to Best Month in a Decade 14.07.2026 44min

  If nothing is technically wrong with your studio but nothing is really moving either, that's the exact position this episode is about. Book a discovery call and I'll tell you what I see. Follow the show: Spotify Apple Podcasts YouTube Instagram Hassan had four weeks to move a gym he'd been in for ten years. He lost 24 members, went backwards for a year, and then recorded his best month in a decade. He wasn't in trouble before the eviction. The gym was healthy, the community was strong, the reviews were good, and people found him because they'd been driving past him for years. He was comfortable. And he sat in that comfort for six years, growing on word of mouth and a Google rating, right up until a developer activated a demolition clause and took the choice away from him. He told me straight out that he needed the forcing function. Without it, he'd still be there, still fine, still not moving. Sophie and I take him through what actually turned it around, and none of it is a hack. It's a media-first approach that stopped him being invisible, a decision to stop dabbling and start showing up like a professional, and a weekly ritual that gave him direction. Then we do the maths live on stage and prove that the goal he thinks is enormous is eight leads a week. In this episode you'll hear: What it feels like to lose members and momentum at the same time, and why the momentum costs more. Why he kept doing exactly what had always worked, and why it stopped working overnight. The moment the content flywheel clicked, and what he changed the following week. The three beliefs a buyer has to reach before they'll ever call you, and how content moves all three. Why the comfortable studio owner is in more danger than the one in crisis. Chapters: 00:00:00 Four weeks to get out 00:02:05 Losing 24 members in a five-minute move 00:03:24 The twelve months of grinding that didn't work 00:04:52 Coming in skeptical and broke 00:05:55 Best month in ten years 00:08:17 Fix one: going media-first 00:10:17 The content flywheel moment 00:15:30 The three beliefs every buyer needs 00:18:05 Live maths: 35 members down to eight leads a week 00:21:18 Cost per lead, price, and why he's underpricing 00:23:26 Fix two: leadership and turning pro 00:32:21 Fix three: clarity, Power 12 and Separation Sunday 00:34:14 Raising the stakes with the people you love 00:38:58 The forcing function, and the love letter to the developer If you liked this one, go back and listen to this: Coming back from ROCK BOTTOM with Travis Young from Reborn. If you want me to get specific about your studio, book a discovery call here.
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  How She Went from 9k to 41k By Getting Off the Floor 07.07.2026 42min

  Everyone told her she was killing it too. Book a free studio check-up and we'll show you the moves between where you are now and a studio that runs without you. Follow the show so you never miss an episode: Spotify Apple Podcasts YouTube Instagram From $9k to $41k a month, 100 new members, a full team. And the hardest part wasn't the growth, it was working out who she is on the other side of it. Everyone told Abbey she was killing it. Full classes, high vibes, happy members. She was also up at 3:30am, finishing at 7:30pm, stress rash on her hands, $9k a month against $4k rent. Today her Central Coast CrossFit box, TWA, is at $41k a month. But this one isn't about the revenue. Sophie and I take Abbey somewhere most growth stories skip: what happens to who you are when the business finally works without you. She hit $41k and the ground got shaky, not because the numbers were bad, but because her whole identity was welded to the work. We call it the 40k fuckery. It's an upper-limit problem, and it stalls owners right when they should be flying. In this episode you'll hear: The three moves that took TWA from $9k to $41k a month (and why none were "work harder") Why hours and effort stop equalling growth, and what to focus on instead How Abbey made sales her superpower, then handed it off to her first hire The identity trap that hits studio owners the moment the business starts working How to separate who you are from what you built, so scaling doesn't feel like a crisis If this one landed, go back and listen to Indi's story next. 👉 From Burnt Out to Booked Out: How Indi Took Back Control of Her Studio Abbey went from $9k and burnt out to $41k with a team running the floor. If you want a look at what's between you and that, book a free studio check-up and we'll map your quick-win opportunities. Chapters 0:00:00 "Everyone said you're killing it" (the $9k trap) 0:04:12 The wake-up call: fine is dangerous 0:06:06 Busy as a badge of honour, and the identity shift 0:08:28 Elevate: from trainer to manager to owner 0:13:09 Rewind to $9k a month, doing everything solo 0:14:53 The three moves that changed everything 0:15:50 Fuck free trials: the intro offer that replaced them 0:17:06 The first sale she didn't make 0:22:41 Building the team and the rollover system 0:23:15 Why the room you're in decides how big you think 0:26:37 The identity wobble nobody warns you about 0:29:22 It's not an Abbey problem, it's a design problem 0:31:07 Welcome to the 40k fuckery 0:33:02 The upper limit: self-sabotage near the goal 0:36:41 Where to from here: 250 members and the vision book 0:40:03 Look at the proof: reflecting on how far you've come
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  How To Leave The Floor Without Your Gym Falling Apart 30.06.2026 44min

  Want us to look at your studio and find the quick wins then book a free 15-minute discovery call. Follow the show so you never miss an episode: Spotify Apple Podcasts YouTube Instagram Reece and Summer own a studio that's just hit 0% churn at 200-plus members, with Reece finally off the floor after 11 years and a million-dollar studio on track for their one-year anniversary. In this episode I sit down with both of them to break down exactly how they did it. Everyone says they want to work on the business instead of in it. Almost nobody does, because it was never really a time problem. It's that the whole business lives in the owners' heads, and getting it out means becoming a different kind of owner. They did it one system at a time. Killed free trials. Installed a paid intro. Learned the sales script so Reece could hand it off. Brought on a VA and got 20 hours a week back. Built a retention system the whole team runs. And somewhere in there, Reece stopped seeing himself as "just a PT" while Summer kept the vision and the systems pointed at where they're actually going. In this episode you'll hear: Why getting off the floor is an identity shift, not a scheduling fix Why we kill free trials and install a paid intro instead How to learn a sales script so someone else can run it for you The right way to bring on a VA, and the feedback loop that makes it stick The retention system holding a 200-plus member studio at 0% churn Why every member gets allocated to a named trainer The vision book, the Polaroid wall, and the "make yourself proud" standard Why looking at your numbers every week is the unlock, not the threat Reece and Summer's advice for anyone standing where they were a year ago If this one resonated, go back and listen to "The Retention Revolution: What the Top 1% of Studios Are Doing Differently". It's a perfect follow-on. And if your head's spinning and you're thinking "okay, what do I actually do now" - book a free 15-minute discovery call and we'll look at how your studio's going right now and where the quick-win opportunities are. Chapters 00:00:00 12 months in: from burnt out to back-to-back record months 00:02:01 11 years on the floor, and why getting off it isn't about the hours 00:02:40 The first change: delegation and learning to trust the team 00:04:21 Why we killed free trials and installed a paid intro 00:06:05 Learning the sales script (and why it's not about being a closer) 00:08:11 Bringing on a VA: where to start and what to hand over first 00:12:20 Training a VA with playbooks and a feedback loop 00:13:55 The retention systems: going from feel to a real system 00:18:45 The Polaroid wall and 0% churn at 200-plus members 00:20:43 Allocating every member to a trainer: the secret past 350 00:22:17 What "working on the business" actually means 00:23:54 The vision book and the three-year picture 00:28:35 The identity shift from trainer to leader 00:31:52 Leaving for the summit, and what they found on return 00:36:18 What's next: more locations, more impact 00:40:05 The advice: right people, know your numbers, lean in
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  How to go from $17k to $55k Per Month Without Running Every Shift 23.06.2026 49min

  Book a free 15-minute studio review call and we'll look at how you're tracking right now and where the quick-win opportunities are to get you moving faster. FOLLOW THE SHOW: Spotify Apple Podcasts YouTube Instagram A year ago Siennah was burnt out, running every shift, and doing 17K a month. Today she's at 55K with 180 members and a studio that runs without her glued to the floor. I got her in for her pod debut to pull apart exactly how she tripled the business in 12 months, while she was still only in her third year of operation. This one's honest. She started in a park dragging her coffee customers to a boot camp, moved into a single-car garage hauling mats in and out every day, and nearly lost the love for the thing she'd built before her mum kicked her up the backside to get coached. We get into the three moves that actually moved the needle, the identity crisis of becoming a leader at 25, and the grit underneath it all. In this episode you'll hear: How Siennah tripled from $17K to $55K/month in 12 months The three stepping stones she points to as the real difference Why getting off the floor meant trusting someone else to run her standard Going from a $20/week trial to a $249 intro that converts ~70% on the phone Why she slept on inductions and what changed when she installed them How an 80% rollover rate became her fastest growth lever Building a model that serves members from age 10 to 95 The identity work behind stepping up as a leader at 25 Why content is the leverage that grows the movement past the four walls Grit, growing pains, and the 24-hour rule for when it all feels too much CHAPTERS 00:00:00 - Pod debut: Siennah's in the house 00:00:30 - 17K to 55K in 12 months 00:01:18 - Who she was a year ago 00:02:40 - How the podcast pulled her in 00:08:30 - The three biggest moves she made 00:09:09 - Trusting someone else to run her standard 00:10:17 - Becoming a leader at 25 00:11:55 - From $20/week trial to a $249 paid offer 00:13:53 - The selling shift and 70% conversion 00:14:11 - Why she slept on inductions 00:15:22 - Rollovers, churn and the real accelerator 00:28:06 - Age 10 to 95: the multi-demographic model 00:30:12 - The identity shift 00:33:29 - The million-dollar studio goal 00:35:08 - Content as leverage 00:41:08 - The traits that set the top studios apart 00:42:30 - Grit, growing pains and the 24-hour rule 00:45:43 - Her advice to anyone sitting in "fine" 00:48:39 - Wrap-up If this one landed, go back and binge the episodes on getting off the floor and building a team that runs without you here. And if your head's spinning and you want to know your next move, book a free 15-minute studio review call and we'll find the quick wins together.
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  The System That Builds Powerhouse Pilates Instructors for You 16.06.2026 51min

  Not sure where your studio's leaking time or money? Book a free discovery call with my team here: https://bit.ly/p-your-studio-check-up Follow the show: Spotify Apple Geronimo Unfiltered YouTube Instagram: @thegeronimoacademy Follow our guest, Jade Winter here: https://www.instagram.com/jadewinter/ He built a global reformer Pilates franchise with 130+ studios. No memberships. No free trials. Just one simple model run with relentless consistency. I sat down with Jade Winter to pull apart how he did it, and to get the operating principles any studio owner can steal, whether you do Pilates, strength, or anything in between. We covered the contrarian stuff most people are scared to touch. Why free trials train people not to value you. Why he ditched memberships for prepaid packs and never looked back. And the exact revenue ceiling, what we call the "40K fuckery," where owners hit a wall, dip about 20% for three months, and either learn to lead or burn out. If you've ever felt like you ARE the business instead of owning one, this one's for you. In this episode you'll hear: Why Jade kills the free trial and what he runs instead The prepaid pack model and the 80 to 90% repurchase rate behind it How he solved instructor inconsistency with screens, voiceover, and 100+ hours of training The "don't blame them, train them" rule Why base plus commission beats paying instructors hourly The "$50 of value for $25" test that survives any downturn The wake up call that forced him to build real systems What the top 10% of studios do differently (hint: it's not talent) The one tactical move to make first thing Monday morning CHAPTERS 00:00:00 Meeting on neutral ground 00:02:00 Kill the free trial: why paid intros win 00:03:00 Prepaid packs vs memberships 00:05:49 How the 100-hour instructor model works 00:07:33 The screens and voiceover origin story 00:10:00 Instructor inconsistency: the real enemy 00:19:53 Don't blame them, train them 00:22:24 The 80% conversion benchmark 00:24:30 Base plus commission 00:30:00 Deliver $50 of value, charge $25 00:42:28 The wake up call: being the business vs having one 00:43:46 The "40K fuckery" explained 00:50:52 The Monday morning move 00:53:58 Wrap up If you got something from this, then you need to listen to "Coming back from rock bottom with Travis Young from Reborn." And if your studio's not where you want it, book a free discovery call with my team and we'll map the fix: https://bit.ly/p-your-studio-check-up
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  The Playbook System That Grows Your Business While You Rest 09.06.2026 24min

  How Rod and Jenny went from "close the doors" to a near million-dollar run rate in six months, and the playbook system that now lets them holiday while the business grows. 👉 Want the playbook that gets work off your plate? Grab the Team Handbook Builder GPT: https://bit.ly/p-team-handbook-builder Follow Geronimo Unfiltered Spotify Apple Podcasts YouTube: @GeronimoUnfilteredOfficial Instagram: @thegeronimoacademy Most owners think a holiday is a money problem. It's not. It's that the business only works when you're the one running it. Rod and Jenny owned a calisthenics gym in Newcastle. In debt, burnt out, doing everything themselves. Jenny gave Rod an ultimatum: profitable by December, or they close. Six months later they're planning a two-week holiday they call the Japan test. The goal isn't survival while they're gone. It's growth. Ryan breaks down exactly how they did it. The real order of operations, not the highlight reel. In this episode you'll hear: - Why a holiday is a team problem, not a revenue problem - The order Rod and Jenny built their team in, and why sales came first - What a playbook is and how to write one anyone can run in seven days - Why splitting sales from rollovers converts higher - Why hiring a salesperson feels wrong and is your highest-leverage move - How systems beat the "no one does it as well as me" trap - What actually triggers the owner-to-CEO shift - What the Japan test is and how to know you're ready for one Chapters: 00:00:00 Intro and the Japan test 00:03:00 Meet Rod and Jenny: close-the-doors to turnaround 00:05:40 The core constraints holding them back 00:06:30 What a playbook actually is 00:07:30 The trust barrier and letting go 00:09:10 The owner-to-CEO shift 00:11:00 Level two: buying back your time 00:13:50 Mapping the million-dollar team 00:15:25 Why they hired the salesperson first 00:16:00 Owning the rollover number 00:17:45 The dual converter formation 00:20:30 Why sales and rollovers can't be one role 00:22:00 The wins start landing 00:23:40 Six months, start to finish 00:25:00 Your next three steps If you want more like this, go back to "How Newstrength Went From 'Good Enough' to a $1M Run Rate." And if you're ready to write your first playbook, the Team Handbook Builder GPT asks you the questions and pops out the doc: https://bit.ly/p-team-handbook-builder
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  Deep Dive into Ads: Create the right ads and get more members without losing money 02.06.2026 31min

  👉 Steal the Avatar 550 framework free: five questions to ask 50 members so you know exactly who you're talking to and what to say. Grab it here: https://bit.ly/p-avatar-550 Want to know where your studio is actually leaking? Book a free 15-minute studio check-up and we'll show you the quick-win opportunities to get you moving faster: https://bit.ly/p-your-studio-check-up Subscribe and follow so you never miss an episode: Spotify Apple Podcasts YouTube @GeronimoUnfilteredOfficial Instagram @thegeronimoacademy The boss is out getting an MRI, so we went rogue. Jess and I took over the pod to break down everything we coach our clients on about marketing a gym or studio in 2026. She's nine years in the industry, seven with us, and helps manage over five million dollars in ad spend a year. We can tell an owner's ads are broken without looking at a single metric. This episode is how you spot the same ten things we spot, and what to do instead. Here's the uncomfortable truth: your ads probably look beautiful and convert nobody. The generic, talk-to-everyone, free-trial playbook is dead. You've got 1.7 seconds to stop the scroll, and in a trust recession, polished reads as fake. The fix is getting so specific it's almost uncomfortable, and using language you already have in your DMs and sales calls. In this episode you'll hear: - Why the old generic ad playbook stopped working in 2026 - The offers quietly killing your lead quality - How to build a hero narrative and why a demographic isn't an avatar - The avatar 5x50 framework we give away free - The raw, face-to-camera content converting right now - The only two Meta metrics that matter and the benchmarks to hit - Short vs long copy and why creative beats the buttons you press - The three action steps to start with if your ads are broken Chapters: 00:00:00 What's different about studio marketing in 2026 00:01:22 The old way: generic, polished, and dead 00:02:53 The offers killing your lead quality 00:06:34 The three coaching conversations we have every day 00:07:12 Building a hero narrative so specific it's uncomfortable 00:08:23 Why a demographic is not an avatar 00:10:52 Why raw and unfiltered beats polished right now 00:12:46 The face-to-camera content that's actually working 00:15:08 The IDEA copywriting framework 00:16:30 Short copy vs long copy 00:19:28 The only two Meta metrics that matter 00:22:07 The benchmarks you need to hit 00:23:04 Where to start if your ads are broken 00:25:24 Step one: get clear on your avatar 00:25:43 Step two: ad copy and creative 00:27:49 Step three: get comfortable on camera 00:29:50 Your first move and the free Avatar 550 framework If this one got your head spinning in the best way, go deeper: listen to 10x Your Leads in 2025: Why Your Ads Aren't Working (And What To Do Instead) next, it's one of our most downloaded episodes for a reason. And when you're ready, book your free 15-minute studio check-up here: https://bit.ly/p-your-studio-check-up
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  The Onboarding Process That Took a Pilates Studio to 600 Members Without a Single Ad (7 Steps) 26.05.2026 32min

  Want to know where your studio is quietly leaking members? Book a free 15-minute studio check-up and I'll show you the quick wins hiding in your member experience: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered so you never miss an episode: Spotify Apple Podcasts Subscribe to our YouTube The Geronimo Academy IG 600 members. Four studios. Zero paid ads. Kat from Good Times Pilates breaks down the exact seven-step experience every new member moves through before they touch a reformer. I'll be honest, this one broke my brain a little. Kat has built Good Times to 600 members and four studios in under eight years, and almost none of it came from ads or a referral program. Her edge isn't a clever offer. It's a seven-step experience that makes people feel like they found her on their own, makes them feel seen the moment they walk in, and sends them home better than they arrived. We mapped the whole thing out, step by step, so you can run it on your own studio this week. In this episode you'll hear: Why Good Times treats itself as a lifestyle brand, not a Pilates studio The seven-step member experience that runs before a single first class How to make new members feel like they discovered you organically The welcome message and community guidelines that set people up to succeed What a five-star arrival and first-class check-in actually look like The post-class moment and follow-up that turn one visit into a habit Why niching down hard grew the business instead of shrinking it The "pretend you're a client" audit to run on your own studio this week The real referral numbers behind 600 members Chapters 00:00:00 600 members, no ads, no referral program 00:01:48 The right people find you (lifestyle brand, not a Pilates studio) 00:06:42 Why do you exist? Stand for something 00:09:22 Business by design: why niching down grew the studio 00:12:43 The 7-step member experience, start to finish 00:12:45 Step 1: The welcome message that sets people up for success 00:16:30 Step 2: The tours and what to expect 00:17:08 Step 3: The arrival experience 00:20:33 Step 4: How they enter the room 00:21:30 Step 5: What the teacher does for a first-timer 00:25:00 Step 6: The post-class moment 00:25:56 Step 7: The follow-up that closes the loop 00:28:23 Why no callbacks, no ads, no compromise 00:29:12 Where to start: pretend you're a client 00:30:42 The real referral numbers behind 600 members If this one hit home, listen to "How Kye Made His Studio a Second Home + Created a Membership Base FULL of Organic Leads" next. It's the same organic-growth playbook from a different operator. And when you're ready to find the quick wins hiding in your own member experience, book your free 15-minute studio check-up here: https://bit.ly/p-your-studio-check-up
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  The Conversation Every Business Partnership Needs 19.05.2026 29min

  👉 Want to audit your own studio structure? Book a free 15 minute studio check-up here. Follow Geronimo Unfiltered so you never miss an episode. Geronimo Unfiltered Official YouTube @thegeronimoacademy Ange and Tanya from Feel Good Pilates have built four studios on track for $4M with one business partner and zero drama. This is the framework, plus Doza's own war story of nearly losing the business before Geronimo Academy even started. Around 40% of studio owners are in business with a partner. Most are one tough week away from the argument that never quite gets resolved. Money stress shows up, resentment shows up, and suddenly you're parked in a suburban street on the phone to your lawyer working out who gets the house. Doza has been there with Ben in the first year of Geronimo. Ange and Tanya have run a cleaner version of the partnership model from day one. In this episode, Doza pulls out a big piece of paper, draws a line down the middle, and walks them through the two-column rule live. Then he maps it to the eight KPIs every studio business runs on. If you've ever felt foggy about who owns what in your partnership, this is the episode to send your business partner. In this episode you'll hear: The two-column rule that ends partnership confusion forever Why one throat to choke per KPI is the most underrated rule in business Doza's full story of nearly losing his business and his oldest mate The eight KPIs every studio business actually runs on Why Feel Good Pilates have only ever had to fire two people The single ego trap that kills most business partnerships The exact starting move Monday morning if your partnership needs this conversation Chapters: 00:00:00 Cold open 00:01:59 Why partnerships go murky 00:03:14 Doza and Ben, the lawyered-up war story 00:06:49 The mastermind room that saved Geronimo 00:08:01 The two-column rule, drawn live on paper 00:08:28 Who's actually the CEO at Feel Good Pilates? 00:09:00 How they secretly run a RACI model 00:10:18 Ange's column: culture, retention, team, ops 00:13:17 Numbers: why this one is always shared 00:15:20 Tam's column: lead flow, sales, content, brand 00:17:03 Mapping the 8 KPIs to one throat to choke 00:18:26 Why this clarity is why they'll hit $4M 00:19:00 Buy back your time: what each partner would delegate first 00:22:53 Did the split happen naturally? 00:25:20 The biggest mistake Doza sees in failing partnerships 00:28:18 Where to start Monday morning 00:29:48 Where the pilates industry is going 00:30:30 Vision reveal: 10 studios in 10 years Where to go next: If this hit, listen to The Real Reason Your Team Isn’t All In (It’s Not the Money). Ready to audit your own studio structure? Book a free 15 minute studio check-up here.
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  Bricks and Clicks: How to turn your studio into a 7 figure media business | Danny Kennedy 12.05.2026 54min

  You can't grow a fitness studio on media alone, but you can't grow it on a business plan alone either. Doza sits down with Danny Kennedy, host of one of Australia's biggest fitness pods with 12 million+ downloads and counting, and reverse-engineers Danny's $49 / $250 / 1:1 offer stack live on camera. Then Danny flips the mic and teaches the belief loop that decides whether you'll ever actually do the work. If you own a studio, this one maps straight back to your bricks. You'll learn about the attention engine, the conversion engine, the 5-minute lead rule, sell by chat, and the mindset piece most studio owners skip. Want Doza to do the same diagnosis on your studio? Book your Studio Check-Up Here. If this one landed, go back and binge: Matt Purcell - Turn Content Into Cash. Enjoyed this episode? Here's where to find more: Follow Geronimo Unfiltered Follow Doza on Instagram Follow Geronimo Academy on Instagram Chapters 00:00:00 Intro 00:03:04 You're in the media business in 2026 00:05:41 Personal brand — when's the right time to lean in? 00:06:25 Attention engine vs conversion engine 00:09:00 Why we canceled our short-form shoots 00:11:21 12M downloads, a 5-year commitment, and 2 years of silence 00:14:08 Your reality is always catching up to who you're being 00:19:53 The Vegas cocktails moment that changed how Danny records 00:22:41 Danny's offer stack — app, school, 1:1 00:29:09 The 40-out-of-100 signal you're under-pricing 00:38:30 The 5-minute lead rule — 100x more conversions 00:40:01 Pods as ads — how Doza grew 500% in 12 months 00:41:50 Sell by chat — 5 chats a day, non-negotiable 00:44:14 Doza's diagnosis: kill the app, build the back end 00:47:34 Bricks & clicks for studio owners 00:49:46 Monday morning — where do you actually start? 00:52:03 The belief loop, drawn out 00:55:29 The black coffee theory 00:57:35 You don't experience the world as it is, you experience it as you are
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  The AI Playbook for Studio Owners (Without Breaking Your Business) 05.05.2026 25min

  Most studio owners are doing one of two things with AI right now. Ignoring it. Or trying to automate everything and breaking their business. Both will lose. There's a third path - and it takes 45 minutes to set up. Try Gerry - our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Get a free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Claude Code found $2.3 million of hidden money in our business in five minutes. Stuff we'd been chasing for two years. Four people couldn't crack it. AI did it in five. But the first place most studio owners go with AI is sales. That's the one thing you should never automate. In this episode, Doza and Geronimo Head Coach Ryan walk you through the three Northstar principles that stop you breaking your business with AI - and the three workflows every studio owner can have running by Friday. Try Gerry - practice your sales script with our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot In this episode, you'll learn: — The 3 Northstar principles that stop you breaking your business with AI — Why you should never automate sales (and what happens if you do) — Why "departments are dead" and workflows are replacing them — Workflow 1: How to build an email marketing project that sounds like you — Why Claude beats ChatGPT for gym owners (and the exact stack to switch to) — Workflow 2: How to turn voice recordings into team playbooks in minutes — Workflow 3: The HR project that scripts hard team conversations for you — Why you're now the Chief Sprinkle Officer in your own business — The "AI Friday" rule that stops you wasting your week down the rabbit hole — How to use AI in a Pilates studio, yoga studio or gym without breaking what's already working If you've been ignoring AI - or breaking your business trying to use it… Listen now. Tools mentioned in this episode: — Claude → https://claude.ai — Claude Code → https://claude.com/code — Wispr Flow → https://wisprflow.ai Chapters 00:00:00 Claude Code found $2.3M in 5 minutes 00:01:32 The trap most studio owners are walking into 00:02:51 Northstar 1 — Don't start with AI, start with workflows 00:03:33 Northstar 2 — Skin to skin (human in the loop) 00:04:09 Why you should never automate sales 00:06:04 Northstar 3 — You're still the operator (the Iron Man rule) 00:07:49 Workflow 1 — Email marketing project 00:10:39 Wispr Flow — the tool that changes everything 00:14:03 Why most studios get email dead wrong 00:15:36 Workflow 2 — Playbook builder 00:17:51 You're the Chief Sprinkle Officer now 00:19:38 Workflow 3 — HR project (the whisper in your pocket) 00:22:48 The "AI Friday" rule 00:23:42 Where to start on Monday