Flying Solo

Jaksot

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  The mentalists guide to avoiding manipulation and bad decisions 11.09.2026 47min

  How easy are you to fool? Andy Nunn, an Australian mentalist and TEDx speaker, has spent more than 25 years studying attention, persuasion, and human behaviour. In this episode, Andy explains why intelligence doesn’t always protect us from bad decisions, how confirmation bias helps us defend our assumptions, and why a nine-year-old can sometimes see through a trick more clearly than an engineer Andy Nunn shares his Catch, Challenge, Change framework for solo business owners, reflects on the emotional pressure of working alone, and explores how AI, deepfakes, scams, and “ultra-processed information” are making discernment more important than ever He also offers a clear warning for anyone using AI in their business: let it help spark ideas, but don’t hand over your creativity. Key points 1. Why intelligence doesn’t protect against manipulation Andy Nunn argues that everyone is influenceable, including people who believe they’re highly sceptical, because algorithms can trigger emotions and shape purchasing decisions 06:04. Intelligent people can build sophisticated explanations for why their beliefs are correct, making it harder to change their minds 11:00. Adults often stop investigating once they’ve found a plausible explanation, while children keep asking, “why?” and consider more possibilities 09:47. Discernment depends on staying open to being wrong, not simply on processing information quickly 10:16. 2. A practical method for challenging business assumptions Andy Nunn uses the “Catch, Challenge, Change” framework to examine decisions and reduce bias 13:38. Catch the story you’re telling yourself and identify the assumptions behind it, such as believing a quiet sales period means your website is failing 14:49. Challenge the assumption by asking what else could be true, including changes in the market or wider economic conditions 15:10. Change the level of certainty rather than forcing yourself to reverse your opinion completely. Andy Nunn describes moving from 99% certainty to 70% 15:38. 3. The emotional reality of working alone Leaving employment in 2019 meant Andy Nunn became responsible for every part of the business, with emotional regulation proving especially difficult 12:02. Quiet periods triggered repeated changes to his website, sales copy, emails and advertising, even when the real cause might simply have been a temporary market slowdown 12:59. Therapy became a major support, with Andy Nunn working with a psychologist for nearly two years while building the business 23:40. Reaching out to other performers helped him build a network and realise he didn’t have to do everything alone 24:20. 4. AI, scams and the need for deliberate discernment Andy Nunn says scams are becoming more convincing, including potential voice or video calls that imitate someone you trust 35:38. He recommends verification systems such as a private code word for confirming that a caller is genuine 36:26. AI-generated reports can contain convincing hallucinations and fabricated sources, while people may accept them because of “automation bias” 42:24. AI can support ideas and administration, but Andy Nunn warns against outsourcing creativity and personal communication, especially early client emails 45:23. Time-stamped overview 00:00 Understanding Decision Making Mistakes 04:44 Creating a magic trick method 08:15 Understanding hypnosis and NLP basics 12:02 Challenges of Entrepreneurship 15:38 Adopting flexible cognitive humility 18:32 Struggles of turning art into business 20:07 Early challenges and determination 25:14 Choosing corporate over private events 27:48 Building a Speaking Career 30:51 Using magic in keynote speeches 35:38 Discussing AI and scam risks 38:32 Managing Information Consumption 42:24 AI errors in government reports 46:00 Balancing creativity with AI tools 46:49 Wrapping up and listener requests Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Why checking in shouldn't wait for R U OK Day 03.09.2026 37min

  Julie-Anne Whitfield is the Workplace Program Manager at R U OK? She sits down for a chat about building genuine wellbeing and connection into small businesses all year round, not just on R U OK? Day. Julie-Anne explains why supportive workplace cultures matter, especially when business owners are carrying financial pressure, isolation, and responsibility for everyone else. We cover the four-step ALEC framework, recognising early signs of burnout, checking in through texts or phone calls, and supporting someone without trying to fix them. Julie-Anne also shares practical ways for sole traders to create connection. Her central message is simple: “If you’re thinking it, ask it.” Timestamped overview 00:00 Discussing mental health for business owners 04:30 Supporting Chefs with R U OK? 08:19 Addressing workplace mental health challenges 10:49 Discussing "Are You Okay?" question 13:13 Creating a supportive work environment 19:19 Encouraging workplace mental health check-ins 21:09 Small business support and connections 24:42 Recognising signs of burnout 28:16 Creating a supportive workplace culture 31:15 Creating supportive workplace environments 36:13 Sharing resources and episode wrap-up Key Topics Wellbeing Beyond One Day - Julie-Anne Rickford says R U OK? Day should be a springboard for conversations and action throughout the year, not a once-a-year event at - Small businesses face particular pressure from limited time, financial stress, and the absence of formal support structures . - Meaningful wellbeing means creating workplaces where people aren’t left alone with difficult challenges . - Regular check-ins can be as simple as adding “are you okay?” to a weekly meeting agenda or inviting someone for a walk and coffee. How to Ask and Listen - If your gut tells you someone is struggling, ask. Nine out of ten people who are asked “are you okay?” feel a sense of support, even if they aren’t ready to share everything - The ALEC framework means ask, listen, encourage action, and check back in . - The person asking isn’t there to fix someone. The goal is to support them with their next step. - Listening requires resisting fix-it mode and allowing the other person to talk without making the conversation about you . Supporting Solopreneurs - One in two Australians report feeling lonely, with one in six experiencing loneliness severely enough to affect daily life. - Julie-Anne Rickford encourages sole traders to join networks, associations, coworking spaces, and other small-business communities - Connection often needs to be planned, whether that means working from a café, joining a class, or regularly visiting the same local coffee shop - Beyond Blue’s small-business resources can help owners create more structure and connection in their working lives. Recognising Burnout and Building Culture - Pulling away from activities that bring joy, such as exercise, walks, or social outings, can signal that something is wrong. - Julie-Anne Rickford recommends putting restorative activities in the calendar and treating them as priorities, not selfish extras, - Cupcakes and yellow decorations may start a conversation, but support has to continue beyond the event to avoid performative wellbeing - A supportive culture depends on practical, visible, consistent action, not good intentions alone. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Reinventing Success: Lisa Messenger on Collective Hub, AI, and Balancing Motherhood 27.08.2026 45min

  On this episode of Flying Solo, Cec Busby sits down with trailblazing entrepreneur Lisa Messenger, founder of The Collective Hub. Known for her fearless approach to reinvention and disrupting the status quo, Lisa Messenger has built an extraordinary career, from launching a globally celebrated print magazine at the height of “print is dead,” to growing her business from three staff to 36, traversing the highs and lows of entrepreneurship, and making a purposeful pivot to a lean, AI-powered education and community platform for founders. Lisa reflects on business failures, the courage to start and close ventures, lessons learned from scaling too quickly, the power of knowing your purpose, and the importance of adaptability in a rapidly changing world. She shares insights into teaching herself AI, creating digital communities, the joy and challenge of motherhood after a long IVF journey, and her new adventure as a fiction writer. Listeners will get the inside story of how Collective Hub is relaunching for the digital age and practical tips for solopreneurs looking to thrive with fewer resources and greater impact. Key topics 1. Reinvention and Business Evolution Lisa Messenger discussed shifting from running a large team (36 staff, hundreds of freelancers) to now having zero staff, emphasizing that "bigger isn't necessarily better" 02:26. She explored how staying attached to her purpose of "igniting human potential" allowed her to change delivery mechanisms—from print magazine to digital products and an AI-powered platform 05:10. Reinvention involved learning new skills such as AI and collaborating with past team members to relaunch the Collective Hub community and membership 13:10. 2. Lessons from Success and Business Failure Lisa Messenger highlighted the courage it took not only to launch the print magazine but also to close it down publicly, stressing the importance of not letting ego or identity keep you stuck in a failing business 07:06. The rapid growth led to challenges she was unprepared for, like managing 17 different revenue streams and teams in 37 countries, which ultimately was unsustainable 08:20. She emphasised the need for business acumen and possibly bringing in the right COO or 2IC earlier to balance visionary leadership with operational competency 09:09. 3. Embracing and Teaching AI for Solopreneurs Lisa Messenger became a certified prompt engineer and now uses over 50 AI tools, with ChatGPT as her central “motherboard” for orchestrating tasks and business automation 16:02. She runs AI retreats, guiding participants from various backgrounds (including corporate heads) through practical applications, showing skeptics how AI can streamline and empower their businesses 18:17. Practical takeaway: she encourages solopreneurs to simply start with ChatGPT, building familiarity through step-by-step personal “training” of the AI to work as their digital twin and assistant 22:17. 4. Personal Growth, Motherhood, and Work-Life Balance Lisa Messenger reflected on how becoming a mother, after a long IVF journey and surrogacy, fundamentally shifted her priorities and business direction 28:47. She described consciously downsizing her business model for more freedom, focusing on purpose and high-impact tasks rather than scale and staff 26:17. Motherhood changed her outlook: she now blocks out specific time for projects, controls her schedule, and puts family at the forefront, contrasting her earlier years of relentless work 27:49. Time-stamped overview 00:00 Starting a magazine despite skeptics 06:50 Starting and shutting a print magazine 10:22 Building Opportunities and Relaunching with Jade 11:41 Attempting new print format 14:38 Adapting to New Business Challenges 19:52 Building your virtual team 22:17 Getting started with ChatGPT 27:16 Balancing writing projects and freedom 30:32 Balancing career and IVF journey 33:08 Transitioning to traditional publishing 36:01 Finding inspiration from Save the Cat 39:53 Creating digestible content for entrepreneurs 42:04 Creating a community leaderboard Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to use storytelling as a business advantage: Lessons from Four Pillars Gin 21.08.2026 38min

  Matt Jones is  co-founder of Four Pillars Gin—the brand that launched from a $30K crowdfunding campaign and rose to become Australia’s most awarded craft gin before being sold in 2023. Since then, Matt has authored a bestselling book, advised business leaders, and created the new podcast “Storywork,” which explores howa compelling story is a business’s greatest competitive advantage—especially in the age of AI-generated content. Cec and Matt unpack the essential ingredients of building a brand that stands out, the role of authentic storytelling in business success, and how founders can harness the power of their story to connect with customers, staff, and investors. Tune in for actionable insights and inspiring stories from one of Australia’s leading voices in branding and storytelling. Key topics 1. The Power of Storytelling in Business Matt Jones emphasizes that genuine storytelling is a major competitive advantage, especially in an AI-driven world where generic content is easy to produce. Distinguishes between product quality and the storytelling needed for others to recognize and value that quality 02:56. Businesses should focus on both excelling at what they do and communicating those differences effectively to inspire others to spread the story 03:11. 2. Building a Brand: The Four Pillars Gin Experience Matt Jones and his co-founders recognized the tension between product excellence and narrative, utilizing both to grow Four Pillars 02:56. Emphasizes inspiring others to tell your story as a crucial growth lever, especially when budgets are tight 04:06. Launched Four Pillars through a presales crowdfunding campaign, validating that people were buying into their story and ambition early on 10:09. 3. The Role of Founders and Leaders in Storytelling Matt Jones argues that business leaders must become their company’s "storytellers-in-chief" to build trust and credibility 24:21. Founder visibility is important both for proactive brand building and for crisis communication 22:20, 23:27 Customers look for genuine human presence—having founders visible creates authenticity and makes the business more believable 22:18. Practical Advice on Crafting and Sharing the Right Story Begin by clarifying your business strategy and understanding what sets you apart before developing external narratives 13:25. Use a "butterfly" Venn diagram model: identify what the world needs and what is special about you, and tell your story at the intersection 17:29. Don’t outsource your authentic voice to AI—use technology to amplify your real advantages, not to generate bland, generic content 25:16. Matt Jones encourages business owners to stay curious, consume resources about brand storytelling, and write down insights to clarify and improve their own story 35:56. Time-stamped overview 00:00 Building Four Pillars Gin 04:06 Difference between earned and paid media 06:57 Choosing Leaders and Brands with Purpose 11:03 Importance of Visual Storytelling 15:33 Defining the business narrative 17:29 Finding your unique value proposition 19:56 Importance of introspection and feedback 26:02 Valuing storytelling and AI potential 30:11 Highlighting Australian Success Stories 33:21 Facing Facebook News Threat 36:48 Matt's new podcast Storywork Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Rewriting your money mindset for independence 14.08.2026 41min

  Amir Rodnia is a licensed financial planner, wealth strategist, and author of the new book Freedom Game Plan. Amir shares his personal journey from working long hours as a kitchen hand—risking his life for $100 during a Brisbane flood—to achieving true financial freedom. Amir introduces practical frameworks like the “Freedom Score” and the “RICH Trifecta” to help business owners shift their mindset, build more buffers, reduce risk, and ultimately create a life on their own terms. He explores why so many entrepreneurs end up swapping one boss for hundreds of clients, how to break out of the “wage cage,” and why net worth alone doesn't guarantee happiness or flexibility. Whether you’re a soloist, business owner, or just looking for a new approach to wealth, this episode offers inspiring stories and actionable advice to help you rethink what financial success really means. Key topics 1. Redefining Financial Freedom and the "Wage Cage" Many business owners end up working harder for themselves than they did as employees, often becoming trapped in what is described as the "wage cage" 00:28. Financial success should be measured not just by how much you earn, but by how much freedom your income buys you 00:41. The ability to choose how you spend your day, rather than being forced by financial obligations, is positioned as the ultimate form of freedom 06:54. Soloists and small business owners are just as susceptible to the wage cage as employees, especially when the business cannot run without them 07:12. 2. The Freedom Score and Pathways to Independence The Freedom Score is introduced as a way to measure financial freedom: it tracks the percentage of living expenses covered by passive income 09:11. Achieving a 100% Freedom Score means you can choose whether or not to work, with your lifestyle sustained by passive income 09:33. Financial freedom differs from financial independence; the focus shifts from simply building wealth to maximizing life choices 10:07. Increasing your Freedom Score involves building passive income streams, such as investments, alongside active business income 12:16. 3. The RICH Trifecta: A Decision-Making Model The RICH Trifecta is a framework for evaluating investments and business decisions, standing for Risk, Income, Capital, and Hassle 12:48. Reviewing your business through this lens helps identify vulnerabilities, such as dependence on a single client or lack of systems 13:10. It encourages business owners to transition income from high-risk, high-hassle business activities to lower-hassle, diversified investments like shares or property 13:56. The framework promotes the use of surpluses from strong months to create long-term stability and freedom 13:56. 4. Practical Wealth-Building Steps and Common Mistakes Suggestions for moving towards financial security include taking inventory, making a plan, and using tools such as insurance and buffer capital 17:03. Diversification is advised for preservation, but focusing intensely on your core business makes sense while building wealth 19:47. Business owners frequently neglect superannuation, a critical mistake that can undermine long-term security 22:55. Systemizing business operations and developing passive income streams (such as online courses or investments) are vital for reducing risk and eventually creating a saleable business asset 35:03. Time-stamped overview 00:00 Overworking and risky decisions 05:36 Turning point in financial mindset 08:41 Explaining the Freedom Score 11:20 Achieving financial independence balance 13:24 Managing Risks and Income Fluctuations 16:43 Assessing Business Challenges and Solutions 20:11 Balancing reinvestment and diversification 25:42 Benefits of an offset account 27:12 Current property market insights 32:39 Evaluating AI and influencer reliability 34:42 Making a business buyer-friendly 40:09 Podcast outro and subscription reminder Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Building social courage: Lessons From 500 lunches with strangers 07.08.2026 31min

  Nick Bendel is the author of The 500 Lunches Effect. Nick  transformed his life and career by inviting 500 strangers to lunch over six years. Despite identifying as an introvert, Nick challenged himself to step out of his comfort zone in an experiment he calls “social courage.” In this episode, we dive into what he learned from hundreds of conversations with people from all walks of life—entrepreneurs, politicians, creatives, and more—and what these experiences taught him about networking, building genuine relationships, and overcoming fears and hesitation that is holding you back. Whether you struggle with confidence, hate networking events, or simply want to make more meaningful connections, this episode shares insights on how small interpersonal risks can lead to big personal and professional rewards. Key topics 1. Social Courage and Overcoming Hesitation Social courage is about taking action before you feel ready, even if it means risking embarrassment or failure Confidence is built through action, not the other way around The habit of talking yourself out of opportunities can compound negative effects over time, while practicing social courage leads to more happiness and success Social courage is like a muscle—developed through repetition and must be maintained 2. Building Genuine Relationships Through Networking Networking should focus on building good conversations rather than immediate sales or transactions Many people at networking events desire meaningful connections but aren’t sure how to achieve them Asking genuine questions and showing real interest in others fosters deeper relationships. Becoming a good listener and allowing others to share helps create trust and rapport. 3. The 500 Lunches Experiment Nick committed to meeting people from all walks of life, not just potential clients, to expand his social skills and mindset The project took six years instead of the planned five and involved people aged 18 to 95 and from diverse professions. Initial outreach was mostly via LinkedIn, and most people did not reply, but Nick learned to manage rejection. Some meetings, like with a hostage negotiator, were almost abandoned due to nerves, underscoring the effort needed to push past comfort zones. 4. Practical Advice for Soloists and Small Business Owners Changing your internal narrative is crucial—don’t be too hard on yourself and realize everyone has insecurities. Growth in social courage and networking comes from taking small, regular steps, such as reaching out to one new person per. Don’t follow someone else’s exact method; find a stretch activity that fits your personality and goals. Business opportunities often arise from authentic relationships formed through these courageous actions, not from directly seeking transactions. Time-stamped overview 00:00 Overcoming introversion for business success 04:21 Connecting with diverse individuals 09:22 Understanding social courage 10:08 Building Confidence Through Action 16:33 Understanding Nervous Conversation Habits 17:46 Overcoming rejection when networking 20:59 The power of curiosity 24:05 Meeting people while managing work 28:07 Overcoming fear of rejection 30:38 Closing remarks by Cec Learn more about your ad choices. Visit megaphone.fm/adchoices
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  High performance without burnout: Lessons from elite sports for business owners 30.07.2026 39min

  Jessica Spendlove is a high-performance coach and author whose new book For the Long Run explores how sustainable success depends as much on rest, daily habits, and energy management as it does on ambition. Drawing on over 15 years’ experience working with elite athletes, military personnel, and business leaders, Jessica shares practical strategies for soloists and small business owners to avoid burnout, build healthy work rhythms, and prioritise self-care without guilt. Tune in as we unpack the myths around "optimisation," learn how to identify your personal domino habit, and discover simple changes you can make to boost your performance and wellbeing for the long haul. Key topics 1. High Performance and Sustainable Success Jessica Spendlove challenges the “work harder” mindset and promotes long-term habits and systems over constant hustle Her experience with elite athletes, military, and business leaders shows the importance of recovery and personal energy management Sustainable performance is achieved through prioritisation, not endless optimisation or habit stacking 09:53Error! Filename not specified. 2. Personalisation and the “Operating System” Approach Advocates for customising routines based on individual needs, goals, and current life season—not copying others’ regimens Introduces the concept of a personal operating system built on five “rhythms”: nutrition, movement, sleep, stress/recovery, and connection Emphasises consistency-with-flexibility (“rhythm”) over rigidity for better energy and stress management 3. Practical Habits to Prevent Burnout Identify and protect a “domino habit” each morning that positively sets the day’s tone Take intentional, stimulant-free “brain breaks” two or three times daily to support focus and recovery Reframe breaks and self-care as essential investments that enhance—not diminish—business performance 4. Managing Boundaries in Modern Work Life Working from home can blur lines between work and personal life, requiring proactive routines and boundaries Suggests shutting down devices, creating rituals to open/close the workday, and removing technology from the bedroom Encourages realistic self-compassion and gradual habit changes for lasting results 5. Key Takeaway: Prioritise What Works for You Focus on what’s possible on your busiest days rather than benchmarking against your “best self” Customisation and self-prioritisation benefit both individual wellbeing and everyone around you Sustainable success comes from small, meaningful shifts—not grand overhauls Time-stamped overview 00:00 Introducing Jessica Spendlove 05:11 Mentorship leading to career opportunities 08:54 Athletes and entrepreneurs' common goals 12:30 The problem with being busy 14:05 Finding Your Morning Domino Habit 19:40 Writing the book concept 22:09 Customising routines and personal rhythms 26:57 Balancing work intensity and rest 30:18 Prioritising self-care for productivity 33:32 Creating work-life balance rituals 36:55 Adapting to Your Current Season   Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Are you the bottleneck in your business? 24.07.2026 36min

  Jayne Robinson is a former primary school teacher who redefined her life and career after asking herself the critical question: Is this all there is? Jane shares her journey from a career crossroads to becoming a personal transformation coach, international speaker, and author. In this episode they explore what happens when the business you built becomes a cage instead of freedom, how self-limiting beliefs can become bottlenecks in your work and life, and why embracing courage—and a little discomfort—might be the key to truly transformative change. Whether you’re feeling stuck, comfortable, or standing on the edge of your next big move, this conversation is packed with practical insights on breaking free from the “cage of comfort” and living life on your own terms. Key topics Jane Robertson’s Journey and Transformation Left teaching after a crisis of purpose and confidence Built a new career as a transformation coach and author Utilised personal adversity as a catalyst for change Overcoming Limiting Beliefs in Business Surface problems often mask deeper stories and self-limiting beliefs Childhood experiences frequently shape current business behaviors Increasing self-awareness and reframing beliefs is crucial for growth The challenge of comfoirt zones The “cage of comfort” keeps many from pursuing true fulfillment Resentment, stagnation, or burnout signal a need for change Courage is needed to sacrifice comfort for personal and business evolution Action vs. Overthinking Over-reflection and learning can become forms of procrastination Taking imperfect action is more effective than waiting for certainty Asking for help and accepting you can’t do it all speeds growth Lessons from "The Freedom Experiment Writing the book increased Jane Robertson’s visibility and authenticity The book encourages readers to reflect honestly and pursue courageous change True freedom means living by your own values while making a positive impact Time-stamped overview 00:00 Questioning my teaching career 06:21 Navigating early career challenges 07:02 Choosing a niche in life coaching 10:13 Understanding identity and self-perception 14:00 Recognizing and managing default self 18:32 Choosing comfort over growth 23:06 Navigating fear and risk decisions 26:51 Overcoming Decision Paralysis 28:35 Discussing The Freedom Experiment 31:56 Finding clarity and creating change 34:50 Episode conclusion and outro Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Discipline over talent: Jason Dunn’s guide to success in sport and business 16.07.2026 48min

  At 62, Jason Dunn is a pretty remarkable individual. He has completed more than 14 Ironman events, multiple ultramarathons, and built several successful businesses along the way; and he’s still chasing new challenges, In this episode of Flying Solo, Dunn shares insights from his latest book, Greatness Doesn't Care, arguing that real success relies less on talent and more on the everyday choices we make. So settle in, as we explore the connections between discipline, resilience, overcoming self-doubt, and the mindset of an endurance athlete. Whether you’re building your business from scratch or facing tough times as a solo entrepreneur, this episode is packed with wisdom on pushing through discomfort, building habits that stick, and finding your own path to greatness—no matter what life throws your way. Time-stamped overview 00:00 Life experiences and personal growth 04:12 Struggling with purpose and habits 06:52 Overcoming fear through swimming 10:56 Creating actionable daily plans 15:41 Importance of planning and discipline 17:34 Mastering mindset for success 22:12 Overcoming challenges and thriving 24:01 Embracing challenges in training 29:55 Learning social media and helping others 31:22 Starting a Running Routine 35:47 Finding purpose through struggle 40:24 Learning vulnerability in leadership 44:03 Improving team communication 44:46 Finding mentors from other industries Key Topics 1. Discipline and Routine Jason Dunn emphasizes that discipline is critical for achieving success, whether in athletic pursuits or business Discipline involves consistently taking action on the most important tasks, regardless of how you feel . The Stoic philosophy of self-mastery resonates strongly, focusing on aligning wisdom (planning) with action 2. Mindset and Resilience Mastering your mindset is foundational for self-mastery and success Resilience is not just about surviving significant events, but about facing daily challenges and making small decisions consistently. Jason Dunn reframes struggle and failure as essential elements for growth and meaning, advocating to associate them with success . 3. Purpose vs. Goals Purpose is more powerful and sustainable than simple goal-setting). Many people fail at goals like New Year’s resolutions because they lack a deeper purpose behind the goal. A strong, meaningful purpose helps carry individuals through difficult moments and sustains motivation over time . 4. Avoiding Comparison and Harnessing Vulnerability Jason Dunn warns that comparison—especially through social media—undermines confidence and joy. Progress should be measured against your own previous self, not others, because greatness is being "better than yesterday. Embracing vulnerability leads to greater personal and business growth, allowing for admitting mistakes and creating deeper connections.   Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How managing energy beats time management for business owners 10.07.2026 46min

  Dr Amantha Imber is an organisational psychologist, founder of Inventium, and host of the acclaimed How I Work pHodcast. Despite years spent teaching leaders how to work smarter, Dr. Imber found herself burning out, leading her to question whether time management is really the answer to sustainable high performance. In this episode Cec and Amantha explore the importance of managing energy—not just time—and share practical, science-backed strategies for boosting, resting, and protecting your energy so you can thrive in your business without running yourself into the ground. If you’re a solo operator feeling overwhelmed or exhausted, this episode is packed with insights and tips to help you recharge and avoid burnout. 1. Energy Management vs. Time Management Many believe time management is the key to success, but managing energy may be more important for sustainable performance. Burnout can occur even when using optimal productivity systems and time management tools. The importance of understanding and actively managing energy, not just time, is emphasised for business owners. 2. Recognising Burnout and Early Warning Signs Burnout is often a slow build-up, not an overnight event. Early warning signs involve depletion in three areas: physical (chronic fatigue), mental (brain fog, difficulty making decisions), and emotional energy (heightened sensitivity, frequent tears). Being able to identify these signs early can help individuals intervene before reaching a crisis point. 3. Practical Strategies for Boosting and Protecting Energy Simple, evidence-backed strategies (like a 30-second cold shower, the “mint hit,” or a “silent walk”) can rapidly improve energy levels Protecting energy is as crucial as boosting it—using tactics like the “70% rule” for delegating tasks to prevent unnecessary energy drain. Experimenting with different techniques and tracking results makes it easier to find what works for each individual’s unique needs. 4. The Role of People and Culture in Energy Management Working with “dementors” (energy-draining people) can significantly deplete emotional energy; addressing or removing such influences is key. Even valuable team members or clients may need feedback or boundaries if they negatively impact energy and culture. Firing clients and performance-managing team members who consistently drain energy may be necessary for long-term sustainability Timestamped overview 00:00 Experiencing burnout as a CEO 04:12 The burnout recovery fantasy 08:38 Research and writing the third book 13:41 Finding the minimum viable dose 15:40 Cold water therapy strategies 21:12 Struggling with low sales and stress 23:55 Firing difficult clients 26:09 Managing team performance issues 29:39 Boost, rest, and protect strategies 34:50 Delegating with the 70% rule 36:49 Challenges of Untrained AI Use 42:03 Recognizing early burnout signs 43:48 Using peppermint oil for energy Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Making your small business newsworthy: Expert advice from Liz Nable 02.07.2026 42min

  Liz Nable is a former television journalist turned business owner who now specialises in helping entrepreneurs and small businesses to secure media coverage, build their public profiles, and position themselves as experts. Drawing on 15 years in newsrooms, Liz shares insider tips on what journalists look for, how to craft a compelling brand story, and why being the face of your business is a powerful advantage in today’s media landscape. Whether you’re overwhelmed by the thought of PR or wondering how to get your story noticed without a big budget, this episode is packed with actionable advice on pitching, standing out, and making your business unignorable to the media. Key topics 1. Common Misunderstandings About Media & PR Many small business owners perceive media and PR as overly complicated and too time-consuming to tackle alongside daily business demands There is a misconception that you must know journalists personally or be an expert in PR to get coverage Owners often underestimate the value of their own story and hesitate to be the face of their business, even though this human element is highly attractive to media 2. Effective Media Pitching Strategies Make it about the problem you solve or the issues in your industry, not just your product or service     Keep pitches concise—avoid lengthy, two-page life stories that overwhelm busy journalists Tailor your pitch by understanding the outlet’s audience and having familiarity with their recent content 3. Building Authority and Consistent Visibility Consistently pitch and show up in front of media professionals—being visible and easy to work with increases chances of being featured repeatedly Use social media and owned channels (website, email list, podcast) to reinforce expertise and share your story, which can complement and amplify earned media. Consider every piece of content or pitch as reusable across different channels, and repurpose ideas to maximize their reach 4. Trends and Evolving Media Landscape·      Journalists have a constant need for fresh content due to digital platforms, making it an opportune time for small business stories       There’s a growing appetite for authentic, human stories, especially those focusing on health, innovation, personal journeys, and cost-of-living challenges       Media is favoring independent, Australian-owned small businesses over faceless corporations, and human connection is more valued than ever  Timestamped overview 00:00 Introducing media expert Liz Nabel 03:15 Pitching to the Media 06:20 Tips for Effective Media Pitching 11:34 The power of human connection 15:59 Realizing the impact of business skills 18:08 Media Masters Academy for small businesses 20:41 Using the same content idea 24:59 Understanding Your Audience Online 28:35 Using social media for PR 30:55 Repurposing content for marketing 34:36 Growing interest in health media 39:59 Sustaining PR for small businesses 41:38 Sharing website and program info Learn more about your ad choices. Visit megaphone.fm/adchoices
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  From hustle to happiness: rewriting the rules for small business success 25.06.2026 45min

  Declan Edwards is the founder of BU Happiness College,  a positive psychology researcher, and author of the book How to Be Happy. In this episode of Flying Solo, Declan explains why happiness isn’t just a lucky outcome or the reward for success—but a practical skill that anyone can learn and practice. Declan shares insights from more than a decade of happiness research, unpacks the myths around what truly brings fulfillment (beyond just landing the next big client or hitting a revenue milestone), and delivers actionable strategies so that solo business owners can build happier, more meaningful lives—without waiting for everything to be perfect. If you’ve ever found yourself postponing happiness for some future achievement, this episode is for you. Declan Edwards emphasises that happiness is not just a fleeting emotion or lucky accident, but a skill that can be learned and practised through evidence-based methods. The concept of the "hedonic treadmill" (the "I'll be happy when..." mindset) traps individuals in a perpetual pursuit of future milestones rather than experiencing happiness in the present. Declan Edwards built his curriculum around 75 distinct skills that can increase one's happiness, though mastering all is not necessary—expanding your toolkit is what matters. The pressures of business ownership often amplify the happiness trap, as soloists connect their worth and contentment to their business outcomes. Introspection and self-knowledge are highlighted as vital skills, helping business owners separate their identity from the success or failure of their business. Success does not guarantee happiness; research shows that building happiness skills first makes professional and personal success more likely. The notion that happiness is simply about thinking positively or manifesting outcomes is refuted; Declan Edwards stresses that this kind of toxic positivity can be harmful and counterproductive. Negative emotions are seen as essential to a full human experience—happiness is not the absence of challenge or discomfort but the ability to navigate them effectively. The expectation that happiness means feeling good all the time is a misunderstanding; emotional complexity and resilience are key. Simple practices such as regular introspection, gratitude journaling, and savoring positive moments foster greater happiness and satisfaction. Human connection and relationships play a critical role; happiness is interdependent, benefiting both the individual and those around them through a measurable ripple effect. Declan Edwards encourages listeners to move beyond knowledge and actually implement takeaways from these discussions to see real change in their lives. 00:00 Chasing Success and Finding Happiness 06:11 Building a happiness skillset 07:34 Selecting key happiness skills 11:38 Balancing work and personal life 14:25 Goals and pursuit of happiness 19:14 Defining personal happiness 23:29 Balancing success and happiness 26:34 Practicing daily gratitude journaling 28:59 Practicing daily introspection 34:13 Contagiousness of happiness and its impact 35:20 Spreading happiness through our actions 38:32 Criticism of manifestation trends 42:31 Inspiring action from learned insights     Host: Cec Busby Sound: Abu Baker Guest: Declan Edwards Find out more about Declan. Key topics1. The Science and Skill of Happiness2. Happiness and Business Ownership3. Common Misconceptions and Toxic Positivity4. Practical Habits and The Ripple EffectTime-stamped overviewListen now: Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The power of purpose: Cherie Mylordis on thriving in tough times 19.06.2026 36min

  Work futurist Cherie Mylordis explores the powerful role purpose plays in helping soloists and small business owners thrive—especially when times get tough. Drawing on her transformative experience as part of the founding team for the Sydney 2000 Olympic Games, Cherie Mylordes shares insights into how a shared sense of purpose can energize teams, guide decision-making, and act as an antidote to burnout and uncertainty. Cherie  unpacks the practical ways any business—no matter the size—can define and activate its purpose to engage people, attract the right customers, and build a motivated, resilient culture. If you’ve ever wondered how to reconnect with what drives you or how to stand out in challenging times, this conversation has you sorted. Key topics 1. The Power of Purpose in Business Purpose unites people and drives engagement, as seen in the Sydney Olympics experience. Organizations grounded in purpose respond better during crises and uncertainty. Aligning personal and business purpose enhances motivation and combats burnout. 2. Making Purpose Practical for Small Businesses Purpose shapes customer experience, branding, and business ethos (e.g., nursery and mechanic examples). It serves as a filter for decision-making and prioritization, especially amid overwhelm. A clear purpose can attract ideal customers and staff while repelling mismatches. 3. Defining and Embedding Purpose Purpose is broader and more enduring than a vision or mission statement. Use thought-provoking questions (“Why do I exist? What if I couldn’t fail?”) to articulate purpose. Purpose must be seen, felt, and lived—visible in branding and present in daily actions. 4. Purpose as a Driver of Culture and Adaptability Purpose-driven organizations foster meaningful work and strong workplace cultures. Giving employees autonomy and permission to act on purpose ignites innovation and engagement. Revisiting and evolving purpose periodically ensures continued relevance as the business changes. 5. Future Trends and Takeaways Rising generations demand meaningful, purpose-driven work and flexibility. Technology should streamline tasks, freeing people for purposeful, human-centered work. Reflecting on purpose regularly guides businesses through uncertainty and opportunity. Time stamped overview 03:49 Preparing for the international Games 07:48 Eden Gardens business philosophy 10:36 Evaluating priorities through purpose 15:07 Exploring deeper business motivations 18:07 Recognizing team strengths and roles 20:17 Empowering Elderly to Thrive 24:15 Building a Purpose-Driven Team 29:53 Reevaluating business purpose 31:08 Rethinking business impact and growth 34:37 Finding clarity through purpose Host; Cec Busby Sound: Abu Baker Guest Cherie Mylordis Find out more abut Cherie and Nextgenify https://nextgenify.com/     Learn more about your ad choices. Visit megaphone.fm/adchoices
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  From revenue to real wealth: Smart financial strategies for solopreneurs 11.06.2026 44min

  Salena Kulkarni  is a chartered accountant, property investor, and the founder of Freedom Warrior . In this episode of Flying Solo,Cec and Salena sit down to unpack one of the biggest blind spots for solopreneurs: building personal wealth outside their business. With over 25 years of experience helping entrepreneurs make smarter financial decisions, Salena shares essential insights into common money mistakes, why being good with money isn’t the same as building wealth, and practical strategies to stop working harder and start making your money work harder for you. Whether you’re struggling with cash flow, balancing personal and business finances, or just wondering how to set yourself up for long-term financial security, this episode is packed with actionable advice to help you shift your money mindset and take control of your financial future. Key Topics 1. Common Money Mistakes for Solo Business Owners Focusing solely on revenue and profit, while neglecting broader measures of business health and personal wealth (Salena Kulkarni at 02:48) Reinvesting all spare capital back into the business without considering if it could work harder elsewhere (Salena Kulkarni at 03:07) Failing to separate business and personal finances, leading to lack of structure and vulnerability in cash flow disruptions (Salena Kulkarni at 03:54) 2. Importance of Mindset and Money Psychology Many business owners believe they’ll start building wealth “when the business is stable”—a threshold that often never arrives (Salena Kulkarni at 03:33) Money psychology (scarcity vs. abundance) drives financial behaviour and outcomes, often more than income level (Salena Kulkarni at 07:28) Developing financial literacy and actively working on shifting mindset is as crucial as managing mechanics and cash flow (Salena Kulkarni at 24:08; 25:52) 3. Creating and Managing a Money System Establishing a clear separation between business and personal finances and setting up money systems for both (Salena Kulkarni at 05:26; 23:30) Implementing disciplined cash flow management, including regular transfers to tax, profit, and savings accounts (Salena Kulkarni at 29:16) Paying oneself as an employee to avoid the feast-and-famine cycle and manage personal expenses consistently (Salena Kulkarni at 31:55) 4. Investing Beyond the Business for Long-Term Wealth Not relying on the business as a sole retirement plan; diversify investments to reduce exposure (Salena Kulkarni at 13:28) Learn about investment risk, identify 3–5 investment “pillars,” and avoid rushing into deals without understanding them (Salena Kulkarni at 18:31) Building assets outside of the business creates financial security and a “sleep at night” factor, regardless of business volatility (Salena Kulkarni at 06:19; 20:31) Time-stamped overview 00:00 Career transition to wealth building 05:44 Importance of cash flow management 09:39 Managing business finances and wealth 11:09 Managing cash flow and investor mindset 15:52 Analysing Business Finances 19:12 Planning Strategic Business Investments 23:17 Personal money systems and investing 26:46 Binary views on wealth and success 29:06 Setting up separate bank accounts 34:53 Financial planning and business survival 38:25 Learning from investment losses 41:31 Influence of The Millionaire Next Door 43:21 Closing and listener reminders Host : Cec Busby Guest: Salena Kulkarni Sound Abu Baker Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Redefining success: How to thrive without sacrificing your wellbeing 04.06.2026 45min

  This week, we dive into the perils of hustle culture and ask: what happens when your drive for success starts to derail your health, energy, and happiness? Our guest is Andrew Horsfield—author of Better: Escape Average, Beat Burnout, and Own Your Life. Once a high-flying corporate achiever himself, Andrew hit burnout hard and was forced to radically rethink how we define success and pace ourselves in business. Today, Andrew helps professionals and business owners tackle the everyday stress, uncertainty, and self-doubt that can come with running your own operation—without sacrificing wellbeing along the way. In this episode, we get real about burnout, decision fatigue, and why we chase "finish lines" that always seem to move. We'll explore practical strategies to protect your energy, set boundaries, and rediscover a sense of freedom in your work. If you're grinding non-stop or feeling stuck despite looking successful on the outside, this conversation is for you. Key topics Burnout signs and when to change Normalising overwork culture Metaphorical finish lines and happiness metrics Optimising daily routines and travel prep Role transitions and mental boundaries Handling failure and self-awareness Separating identity from business success The importance of rest and recovery Managing inner critics and self-doubt Progress tracking and celebrating small wins Time-stamped overview 00:00 Introduction to Burnout and Success 01:16 Understanding Burnout: Personal Experiences 04:45 The Finish Line Mentality in Business 08:39 Optimising Work and Daily Routines 10:23 Transitioning Between Roles 12:46 Managing the Inner Critic 15:44 Dealing with Failure and Setbacks 20:21 Separating Identity from Business 23:41 The Importance of Rest 27:58 Embracing Boredom for Creativity 30:55 The Power of Saying No 34:00 High Performance and Pressure 37:05 Tracking Progress and Rewarding Yourself 40:20 Redefining Success Host: Cec Busby Sound: Abu Baker Guest: Andrew Horsfield. Find out more about Andrew /https://www.andrewhorsfield.com/ Buy his book https://www.andrewhorsfield.com/book Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The experiment mindset: Small tests, big business wins 28.05.2026 44min

   In this episode, leadership coach Tamsin Simounds shares insights from her book 'The Experiment Mindset' on how to ditch perfection, take smarter risks, and make sustainable progress in personal and professional growth. Discover how to reframe your approach to goals, overcome imposter syndrome, and embrace a learning-focused mindset. Key topics The concept of the experiment mindset and its application in personal and business growth Overcoming imposter syndrome through evidence and identity mapping The importance of focusing on the process rather than just outcomes    How to set meaningful horizons and test hypotheses in life and business Common mistakes in adopting the experiment mindset and how to avoid them Time-stamped overview 00:00 The Quest for Perfection in Business Planning 04:50O vercoming Imposter Syndrome 10:42 Rethinking Growth and Success 15:53 Understanding the Experiment Mindset 21:55 Implementing Small Experiments for Progress 23:32 Maximizing Profits Through Experimentation 26:45 Increasing Revenue and Exposure 28:36 Overcoming Fear of Failure 31:24 The Experiment Mindset vs. Goal Setting 34:28 Understanding Behavioral Systems 38:48 Interpreting Data Effectively 43:45 Conclusion and Key Takeaways Host: Cec Busby Sound :Abu Baker Guest: Tamsin Simounds. Find out more about Tamsin Buy a copy of The Experiment Mindset Connect with Tamsin on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How successful founders spot opportunity and build brands 21.05.2026 48min

  Bernadette Schwerdt is a copywriter, ghostwriter, business book coach, and founder of one of Australia’s leading copywriting schools. She’s spent years uncovering what makes entrepreneurs turn million-dollar ideas into thriving businesses … insights she’s compiled in her book, Secrets of the New Online Entrepreneurs. In this episode, Bernadette takes us through her unconventional career journey from acting to advertising to building a successful online business. We’ll dive deep into how she’s worked with top founders from brands like Airtasker, Bondi Sands, and Luxury Escapes, discovering what really sets successful businesses apart. We’ll unpack how to spot real opportunities (and avoid those that are doomed), the pivotal role of storytelling in building your brand, and how AI is reshaping the entrepreneurial landscape. Whether you’re just starting out or looking to grow your business, you’ll come away with practical tips on research, risk-taking, and building your personal brand, all straight from the frontline of Australia’s entrepreneurial scene. Key topics 1. Turning Ideas Into Businesses Bernadette explores why few people turn great ideas into million dollar businesses, emphasizing the differences between dreamers and doers. Bernadette shares real-world examples from entrepreneurs she’s interviewed, highlighting how successful founders have built global brands from scratch. Core lessons include spotting real opportunities, understanding what builds a thriving business, and leveraging both passion and pragmatism. 2. Research, Validation, and Risk-Taking Bernadette stresses the importance of deep research, using competitor and adjacent market analysis before launching a business. The balance between pragmatic realism (e.g., Google searchest o invalidate ideas quickly) and taking calculated risks is highlighted with stories such as the coffee shop/barber example and her nephew’s Pokémon card arbitrage. Effective founders conduct pre-mortems and scenario planning—preparing for the worst and having contingency plans, as illustrated by experiences from companies like Swiss and Seek.com. 3. The Role of AI in Business and Content Creation AI is recognised as a powerful research and productivity tool, but Bernadette urges not to rely solely on it—human judgment, passion, and external conversations are still essential. In the copywriting world, AI is considered an “intern” or co-writer, and the value of trained writers is heightened due to their ability to brief AI effectively and filter quality from generic output . For small businesses, AI’s key benefit is productivity—handling repetitive or time-consuming tasks and assisting with research, hiring, and summarizing content . 4. Storytelling and Personal Branding Bernadette breaks down the structure of business storytelling: context, challenge, action, result, and learnings, emphasising its power in connecting with audiences and communicating core beliefs. Preparation and authenticity are crucial for public speaking; Bernadette shares that effortless speeches require significant rehearsal and a clear focus on audience takeaways. Building a strong personal brand, both online and in-person, is increasingly critical in a world where AI screens applicants and consumers buy from people, not just businesses. Timestamped overview 00:00 Beginning the ghostwriting journey 03:17 Pursuing passion in creative careers 07:22 Remote work versus office culture 10:01 Radek Sali's risk-taking decision 16:11 Discovering the card arbitrage opportunity 18:54 Finding a unique product niche 20:51 Pursuing passions carefully 26:03 Importance of clear storytelling structure 26:59 Advice for success stories 31:36 Overcoming growth challenges on a budget 35:58 Using AI for transcriptions 38:45 Importance of personal branding online 41:01 Building a Personal Brand 43:55 Becoming comfortable with social media Host: Cec Busby Guest: Bernadette Schwerdt. Find out more about Bernadette Sound: Abu Baker Learn more about your ad choices. Visit megaphone.fm/adchoices
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  From cringe to confidence: how to make selling feel good 14.05.2026 36min

  Does the thought of sales and selling make you squirm? You’re not the only one. Yet, selling a part and parcel of doing business, so how can you get over the ick? To help us reframe our thinking and banish that cringe factor for good  we're joined by Kate Toon. Kate is an ,award-winning business mentor, digital marketing coach,and author of the bestselling "Six Figures" series, including her latest, "Six Figures in Sales." We discuss what it really takes to sell without sleaze, why honesty trumps hype, how to price your services with confidence, and why building genuine rapport is your greatest sales asset—whether online, offline, or somewhere in between. If you’ve ever struggled with selling, this episode is packed with practical wisdom to help you find a sales style that actually feels good. Time stamped overview 00:00 Applying advertising skills to small business 03:56 Criticism of Meta advertising platforms 09:27 Setting freelance income goals 10:56 Discussing pricing strategies 15:28 Understanding Google's EEAT criteria 18:00 Challenges of running a bookshop 22:35 Importance of honesty in sales 23:38 The impact of brand connection 28:06 Improving your website's about page 30:17 The importance of strong writing skills 33:29 Focusing on emotional appeal Key topics 1. Mindset Shift in Selling ·     Selling  is not inherently "pushy," but simply about matching solutions to the people who need them and overcoming objections rather than convincing uninterested parties (05:12). ·     Highlighting that discomfort with selling often comes from a misconception—it becomes easier and less "cringe" when you know your audience genuinely wants or needs what you offer (05:35). ·      Moving away from "bro marketing" and push tactics, Kate Toon advocates for honesty, conversation, and real rapport with potential clients (00:48, 08:31). 2. Pricing and Value Perception ·     Accurate pricing starts with logical, unemotional calculation understanding minimum viable income, realistic billable hours, and tiered income goals (09:27). ·     Price is rarely the main objection in sales; most clients can afford the service or product but are concerned about value and outcome (14:10). ·     Transparent communication about what is feasible within a client's budget and honest conversations about the value provided are crucial for long-term trust (12:21, 13:38). 3. Building Trust and Reputation ·     The "EEAT" (Experience, Expertise, Authority, Trust) acronym from SEO as vital for any business's digital and real-world reputation (15:28). ·     Consistent branding and authentic rapport—both online and offline—help potential customers feel confident, acknowledged, and valued (19:11). ·     Testimonials, peer recommendations, and clear evidence of qualifications play a pivotal role in building the authority and trust that drive conversion (16:43, 28:24). 4. Human-Centric Digital Marketing (Beyond Ads) ·     Kate Toon advocates for organic methods over paid advertising, emphasizing SEO, content quality, and relationship-building (04:53, 27:01). ·      Businesses should build extensive and authentic about pages, accumulating third-party endorsements and trust signals to enhance their digital footprint (28:24). ·     Content—especially copywriting—should be clear, jargon-free (unless appropriate to the audience), personable, and genuinely reflective of the brand's voice (30:17).   Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The rhythm of influence: mastering modern persuasion 07.05.2026 37min

  In this episode of Flying Solo, Jeff Purser, communication strategist and author of Yes Yes Yes, shares insights on modern persuasion techniques. He emphasises the importance of timing, empathy, storytelling, and listening skills for soloists and small business owners to influence effectively without manipulation. Key  topics The shift from hard sell to empathetic influence The importance of timing in persuasion Storytelling as a persuasion tool Masks of persuasion and emotional sequencing Listening skills as a key to influence Timestamped overview 00:00 Introduction to Persuasion for Soloists and Small Business Owners 01:12 Jeff Persa's Career Journey and Inspiration for the Book 03:08 Why Old School Sales Tactics No Longer Work 04:19 What Healthy Persuasion Looks Like Today 05:21 The Critical Role of Timing in Influence 07:07 Preparing Your Approach Before Engaging a Client 09:43 The Three Act Structure of Persuasion and Influence 11:21 The Power of Timing in Idea Landing and Authority 14:00 Lessons from Steve Jobs and Bill Gates on Persuasion 16:31 The Customer as the Hero in Business Storytelling 18:41 The Five Heartbeats Framework for Emotional Sequencing 21:03 The Masks of Persuasion and When to Use Them 23:29 Listening Skills as a Foundation for Influence 25:26 Effective Questioning to Understand Customer Needs 27:02 Persuasion in Internal Business Relationships 28:31 Overcoming Introversion and Presentation Anxiety 35:58 Key Takeaway: Persuasion is a Learnable Skill   Host: Cec Busby Sound: Abu Baker Guest Jeff Purser Find out more about Jeff: https://jeffpurserproductions.com/ Buy a copy of Yes! Yes! Yes! Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Small budget, big buzz: Jasmin Hyde’s PR playbook for soloists 30.04.2026 29min

  Jasmin Hyde is the founder of strategic communications agency Hyde & Seek. She sits down with Flying Solo to explore the ins and outs of PR for small businesses. Jasmin brings a wealth of insight on building visibility and telling powerful brand stories. Discover why PR isn’t just for big brands, how to get your story noticed without a huge budget, tips for pitching tobmedia, and how to communicate your brand’s purpose authentically. Plus essential advice on navigating reputation management and the rise of AI in communications. If you’re looking to level up your brand’s profile, this episode is packed with actionable tips to help you find your voice and get your message out there. Timestamped overview 00:00 Introducing Jasmine Hyde 05:20 Starting a brand during Covid 06:52 Early PR and brand building 12:43 Media briefing session tips 14:35 Researching the right media contacts 18:10 AI's impact on media industry 22:43 Importance of proof in green claims 25:44 Benefits of proactive PR 27:35 Understanding PR's supportive role 30:20 Ending and subscription reminder Learn more about your ad choices. Visit megaphone.fm/adchoices