Fashion in Five

Jaksot

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  Primark goes online in Britain, licenses into Mexico 11.09.2026 5min

  Primark is adding home delivery in Great Britain, announced alongside its fourth-quarter trading update, and will enter Mexico through a licensing partnership with El Puerto de Liverpool, per Drapers and WWD. John Lewis Partnership's first-half loss widened to 124 million pounds, which the group attributes to the rising cost of doing business, and Bloomberg reports Louis Vuitton's China sales fell double digits in July and August after its trademark case against Molly Tea drew a patriotic backlash. Also moving: Debenhams sells its Sheffield distribution centre to Primark for 90 million pounds, the British Fashion Council names Pavita Cooper chair, LK Bennett signs a global licensing deal with IMG, Whistles relaunches for its fiftieth anniversary, and DSW pilots an affordable-luxury concept called The Edit.
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  HSBC Cuts LVMH and Burberry to Hold 10.09.2026 4min

  HSBC downgraded LVMH and Burberry to hold from buy, cutting target prices to 490 euros and 1,200 pence on weaker second-half visibility, while keeping buys on Richemont, Kering, Moncler and Prada. WWD counts new luxury store openings down 46 percent in the first half, Inditex gross profit up 8.3 percent to 11.6 billion euros alongside Lefties expansion, and American Eagle's Aerie up 19 percent on comparable sales with a 179 million dollar tariff refund benefit in the quarter. Also: Julie Kegels won the 2026 LVMH Prize, Victoria Beckham opened her first permanent US store in SoHo, and Champion and Ted Baker are launching Netflix tied capsules.
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  China Demands France Halt Its Ultra Fast Fashion Law 09.09.2026 5min

  China's Commerce Ministry has called on France to immediately stop applying its new ultra-fast fashion law, calling it discriminatory and suspecting it breaches WTO rules, per WWD. Also: WWD's Sourcing Journal argues Vietnam's new forced-labor import ban could reshape sourcing through the country, Nike CEO Elliott Hill told shareholders the turnaround will not be a straight line, and H and M named Aneta Pokucinska US managing director alongside an Elie Saab collaboration. Plus UK footfall down 1.7 percent in August, Sabato de Sarno joining Icicle, and outdoor brands topping Kearney's circularity index.
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  Icicle hires Sabato De Sarno, Lululemon cuts guidance again 08.09.2026 5min

  WWD reports Chinese brand Icicle has named former Gucci designer Sabato De Sarno creative director, five months after Kering took a minority stake, with his first collection due for fall 2027. Drapers reports Lululemon's second-quarter operating profit fell 13 percent to 453.7 million dollars alongside a second full-year guidance cut, and Next has overturned a 2024 equal-pay ruling covering shop and warehouse staff. Euratex president Mario Jorge Machado told FashionNetwork.com the EU's three-euro small-parcel tax is not enough, plus Castore's reported sale exploration, a Kering downgrade from Rothschild and Co Redburn, and John Lewis hiring 10,400 Christmas staff.
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  Luxury's China Bet Shifts to American Shoppers 07.09.2026 5min

  Bloomberg Business reports the promised Chinese luxury recovery has not materialized, leaving US demand to carry brands whose assortment and store investment were weighted to China, with industry reaction reading the slump as structural rather than cyclical. RTE frames Shein's listing valuation gap as a bet on future growth, citing revenue above 41.8 billion dollars against slowing growth and falling US sales, while China's Commerce Ministry threatens unspecified measures over France's ultra fast fashion levy. Drapers reports Harvey Nichols suppliers owed 270 million pounds before the Frasers Group acquisition are expected to recover less than 15 pence in the pound.
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  LVMH Hits a Six-Year Low 04.09.2026 5min

  LVMH shares fell to their weakest level since 2020, per Morningstar and Reuters, with Hermès, Kering and Richemont selling off alongside and the STOXX Europe Luxury 10 down 19 percent this year. WWD reports Lululemon's Americas comparable sales fell 12 percent days before Heidi O'Neill takes over as CEO, and Drapers reports Hugo Boss terminated its buyback after Frasers Group flagged a stake above 50 percent. Also covered: France's per-item levy on ultra fast fashion, now in force, and British Vogue's read on whether it will actually curb cheap clothing.
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  PVH's Split Quarter, Marc Jacobs Sold, Hot Topic Changes Hands 03.09.2026 4min

  PVH beat adjusted second-quarter earnings estimates on falling sales while carrying heavy impairment charges, per WWD, and LVMH signed a definitive agreement to sell Marc Jacobs to WHP Global and G-III Apparel Group, per Drapers. Spencer Spirit Holdings completed its purchase of Hot Topic, BoxLunch and Her Universe from Sycamore Partners, and Senate Democrats moved to repeal the Trump tariffs as Canada prepares retaliation, per WWD's Sourcing Journal. Also: UK shop price inflation hit a two-year high at 1.5 percent, Boden's pre-tax profit rose 7.5 percent, France's per-item fast fashion levy took effect, and fine jewelry is outpacing the rest of luxury.
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  Shein Opens Below Its Price 02.09.2026 4min

  Shein's Hong Kong debut closed below its offer price, with the Associated Press via Mail Online putting the drop at about ten percent on a raise of roughly 1.7 billion dollars. France began charging a per item levy on ultra fast fashion, running from 50 euro cents to 12 euros this year, the BBC reports, and China's commerce ministry has called the law discriminatory. LVMH completed the sale of Marc Jacobs to WHP Global and G-III per WWD, and Frasers Group flagged its intention to pursue a stake above fifty percent of Hugo Boss after reaching 47.89 percent, Drapers reports.
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  France Starts Charging Shein, and Italy's Empty CEO Chairs 01.09.2026 5min

  France's ultra fast fashion levy begins charging today, with per item fees running from 50 cents on underwear to 12 euros on a jacket and climbing to 19.50 euros by 2030, per The Straits Times and France 24. Bloomberg argues Shein's founding playbook is now its hard part, as AFP reports the company was valued at 26.3 billion dollars in Monday's Hong Kong listing. Also: WWD on Versace, Prada and Ferragamo running without chief executives, Kohl's hiring Ryan Waymire as chief merchandising officer, and Target pulling a Halloween costume that evoked blackface.
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  Gap's New Old Navy Chief, and Shein's Second Act 31.08.2026 4min

  Drapers reports Gap's net sales fell 2 percent year on year to 3.7 billion dollars in the second quarter, as the retailer named Michael Francis president and chief executive of Old Navy. The New York Times reports Shein is selling other brands access to its supply chain system, a pilot that has signed about 20 brands and generated less than 1 percent of net revenue last year, while the Mail on Sunday reports clothing brands are wary of dealing with Harvey Nichols under Frasers Group ownership over late payment risk. The Business of Fashion reports the RealReal's chief executive says more than 80 percent of its Gen Z and Millennial buyers check the resale market before buying new from luxury brands.
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  Old Navy's New Chief, Typhoon Shuts China's Biggest Ports 28.08.2026 5min

  Gap names former Target and Walmart executive Michael Francis chief executive of Old Navy from November 2, per The Business of Fashion, as WWD reports the retailer trimmed its full-year sales forecast while raising its earnings-per-share outlook. Typhoon Saudel has closed Ningbo-Zhoushan and suspended Shanghai terminal operations on top of berthing delays running since July, WWD reports, and Bloomberg reports Shein founder Sky Xu put discounting at the center of his pitch to Hong Kong listing investors after a roughly 70 billion dollar valuation fall. Also: analysts read Nike and Dick's results as a legacy footwear glut, Vince and Authentic Brands buy Drake's OVO, Nike hires Jane Ewing as chief commercial officer, and Lululemon's top communications officer departs.
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  Canada Matches US Tariffs, Shein's Governance Question 26.08.2026 5min

  Canada will match Washington's new tariffs dollar for dollar, with American apparel among the goods hit, per WWD's Sourcing Journal citing Prime Minister Mark Carney. Reuters reports Shein heads to a September 1 listing with EU and FTC investigations active and four co-founders holding 59.6 percent of shares but 90 percent of voting rights. Dick's Sporting Goods cut its full-year sales and profit forecasts on a cautious consumer, per The Business of Fashion, and The RealReal reports vintage demand up 432 percent since 2020.
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  Shein prices its Hong Kong debut lower 25.08.2026 5min

  Shein is set to list in Hong Kong on September 1, seeking up to $1.8 billion at a targeted $27 billion valuation, per a filing reported by The Business of Fashion and Drapers citing The Guardian. WWD's Sourcing Journal reports tariff escalation has muddied the future of the US, Mexico and Canada agreement, and that unions and manufacturers disagree by three years on when Bangladesh's garment minimum wage is due. Bloomberg reports Europe's biggest luxury firms are more positive on China, with consensus seeing Kering back to regional growth by the fourth quarter and Burberry posting a 9% rise in Greater China retail sales.
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  China Luxury Slump Deepens, Gucci Cuts Prices 24.08.2026 5min

  Sales at China's 25 biggest luxury labels fell more than 10 percent in July, per three research firms surveyed by Bloomberg, with Louis Vuitton, Dior, Gucci, Bottega Veneta and Balenciaga all down double digits. Bernstein analysts observed Gucci quietly cutting its Mercato tote by roughly 20 to 25 percent, and Frasers Group lifted its Hugo Boss stake to 48 percent days after buying Harvey Nichols. UK retail sales volumes fell 0.5 percent in July with clothing the laggard, plus Shein's Hong Kong listing, a 2.3 million euro Boohoo fine, and Marquee Brands buying Roots.
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  China Luxury Sales Slide, Shein Delays Hong Kong Debut 21.08.2026 5min

  Sales at China's 25 biggest luxury labels fell more than 10 percent in July, per three research firms surveyed by Bloomberg, with double-digit declines at Louis Vuitton, Dior, Gucci and others. Shein has pushed its Hong Kong market debut to September at a reduced valuation, The Business of Fashion reports citing the South China Morning Post, while Washington seeks a carve-out for US companies from EU corporate due-diligence rules, per Sourcing Journal. Also: Marquee Brands acquires Roots, France fines Boohoo over deceptive discounts, and JD Sports cuts profit guidance.
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  Shein's Price Check, Armani's Timetable 14.08.2026 5min

  Bloomberg Intelligence values Shein at 22 to 25 billion dollars ahead of its listing, below the 30 billion dollar IPO target, per Drapers. Corriere della Sera, citing company sources, reports an Armani stake sale could slip past the March 2027 deadline as luxury market conditions stay difficult, in an account carried by The Business of Fashion. FashionUnited reads Chanel's 16 percent first-half like-for-like growth, alongside Miu Miu and Burberry, as evidence that product, not price, is restarting full-price demand.
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  France's Fast Fashion Law Lands, Shein's Price Question 13.08.2026 5min

  FashionUnited reports France's anti fast fashion law now has a final enacted text, with online manufacturing-origin labeling, an EPR representative requirement for foreign producers, and a textile penalty starting September 1, while the decree defining an ultra fast fashion player is still pending. The Business of Fashion reports five investors who reviewed Shein's materials ahead of a Hong Kong listing expected as early as August 19 doubt a return to past growth, with Morgan Stanley estimating fair value at 39 to 52 billion dollars. Samsonite Group announced it is acquiring BÉIS, with founder Shay Mitchell staying on, and WWD covers footwear's shifting fashion cycle and Alo's Tmall exclusive China launch.
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  Bershka Lands in Miami, Shein Sets a Hong Kong Date 12.08.2026 4min

  WWD and FashionUnited report Inditex opened Bershka's first permanent US store at Aventura Mall in Miami on August 7, making the youth banner the group's third to reach American selling floors after Zara and Massimo Dutti. The Business of Fashion reports Shein's Hong Kong listing could launch as soon as August 19, citing two people with knowledge of the matter, and that On's shares tumbled after a second-quarter sales miss and a lowered full-year outlook. Also: John Lewis managing director Peter Ruis steps down with Will Kernan named as his replacement, and Jonathan Anderson will show Dior's autumn/winter 2027 collection in Dublin.
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  Luxury's Four-House Week, and Shein Prices Itself 11.08.2026 5min

  The Business of Fashion frames LVMH, Kering, Hermès and Prada reporting inside one week as a rare like for like read on luxury, with jewellery emerging as the growth tell. Shein is targeting 30 to 40 billion dollars for its Hong Kong listing, about a third of its 2022 private mark, per the International Business Times, while Bloomberg and Reuters report a cost reset for late backers and the filing discloses an active FTC consumer protection investigation. Also: WWD's Sourcing Journal reports 100 billion dollars in tariff refunds with an Illinois lawmaker pressing for consumer paybacks, Massimo Dutti jumped eight places in the Q2 Lyst Index, and Canada Goose beat first quarter revenue expectations.
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  Shein Retreats From Vietnam, Frasers Circles Harvey Nichols 10.08.2026 4min

  Reuters reporting carried by BusinessWorld and The Straits Times says Shein is drastically scaling back its Vietnam export base, cutting its Ho Chi Minh City logistics hub from fifteen hectares to six and committing more than ten billion yuan to a Guangdong supply chain instead. Bloomberg Intelligence values Shein's fast-fashion business at twenty-two to twenty-five billion dollars, roughly a third below the range Shein is reported to be seeking. Also: Frasers Group nears a takeover of Harvey Nichols as directors warn the retailer could cease trading within twelve months, plus Cartier's returns engine, Next's raised guidance, and Lenzing site closures.