Agtech - So What?

Jaksot

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  Business model breakdowns: ag equipment dealer Titan Machinery, with Shane Thomas 16.09.2026 41min

  Agricultural equipment dealers make money from much more than selling machinery, with parts, service and financing playing a critical role. This Business Model Breakdown explores the dealer model, using Titan Machinery as a case study, and asks how technology could reshape the dealer–farmer relationship. Companies: Titan Machinery • Topics: ag-retail, farm-machinery, business-model, agtech-ecosystem
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  Are we thinking about trees on farms all wrong? with Michael Taylor 02.09.2026 43min

  Sixth-generation farmer and engineer Michael Taylor shares what decades of planting trees have taught his family about agroforestry, and the complex systems at work on a farm. From sheltering livestock to natural capital and biodiversity, he explores why some of agriculture’s most valuable innovations reveal their benefits over time. Topics: agroforestry, natural-capital, biodiversity, climate-risk, agtech-ecosystem
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  What if every plant was a sensor? with Gary Schaefer 19.08.2026 33min

  What if crops could tell farmers they were sick before symptoms were visible? In this episode, Gary Schaefer from InnerPlant explains how plant-based sensors could transform crop monitoring, while sharing lessons on farmer adoption, commercializing agtech, and building the right strategic partnerships. Companies: InnerPlant • Topics: ag-data, ai, crops-horticulture, innovation
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  Can tech make agriculture brands more authentic? with Jim Gall, RB Sellars 05.08.2026 43min

  What does a workwear company have to teach the agtech sector? More than you might think, as Jim Gall explains why the future of agricultural innovation depends on combining technology with authentic storytelling, trusted supply chains and deep customer understanding. Companies: RB Sellars • Topics: marketing-brands, supply-chain, agtech-ecosystem, people-culture
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  Why good agtech doesn't always get adopted, with Chad Godsey 22.07.2026 34min

  Agronomist and precision agriculture consultant Chad Godsey shares why the future of agtech commercialization depends as much on farmer trust and evidence as it does on breakthrough science. From on-farm trials and hydrogels to startup growth and investment, this episode explores what it really takes for new technologies to achieve widespread adoption in agriculture. Companies: Green Evolution Technologies • Topics: ag-tech-adoption, ag-data, soil-health, farm-economics
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  Why taste beats sustainability at the checkout, with food futurist Mike Lee 08.07.2026 42min

  Food futurist Mike Lee explores why the future of food may depend less on sustainability messaging and more on creating products that are tastier, healthier, and more desirable for consumers. From soil health to AI, this episode examines how agtech and food innovation can drive change by aligning environmental outcomes with what people actually want to eat. Companies: Chobani, Alpha Food Labs, Bionutrient Food Association, Edacious • Topics: food-consumer, soil-health, food-systems, innovation
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  Why soil health and profitability are deeply connected, with Nic Kentish 24.06.2026 42min

  Nic Kentish shares the hard-earned lessons from decades in farming, from succession and debt to soil health and regenerative agriculture. The conversation explores why profitable farming depends on understanding whole systems and why technology only works when it genuinely helps farmers make better decisions. Companies: RCS • Topics: soil-health, farm-economics, regen-ag, crops-horticulture
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  Can dairy’s waste stream power beef’s future? with Daniel Carson 10.06.2026 36min

  This episode explores how Daniel Carson is turning dairy’s bobby calf problem into a new “young beef” production model aligned with global demand for lean protein. It examines the system-level barriers, from processing infrastructure to incentives, that must shift for this opportunity to scale. Companies: Miti • Topics: livestock-dairy, meat-protein, supply-chain, innovation
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  Business model breakdowns: the Monsanto playbook, with Shane Thomas 27.05.2026 47min

  This episode unpacks how Monsanto evolved from a chemical manufacturer into a dominant seeds and traits company by identifying and controlling key value points in agriculture. It explores how patents, regulation, supply chains, and narrative shaped its business model and what that means for future agtech, including data and AI. Companies: Monsanto, Bayer, Corteva • Topics: agtech-ecosystem, business-model, ag-data, ag-retail
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  Can biomaterials compete on price, not just purpose? with Tina Funder 13.05.2026 34min

  This episode explores how Tina Funder is building Alt Leather, an Australian startup, at the intersection of agriculture, biomaterials, and manufacturing. It unpacks the real environmental impacts of leather, and what it takes to align customer needs, investor expectations, and technical realities in a startup. Companies: Alt Leather • Topics: innovation, alt-materials, business-model, agtech-ecosystem
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  Better outcomes, not lower costs: rethinking agtech in horticulture, with Mark Trzaskoma 29.04.2026 33min

  Agtech adoption in horticulture isn’t about cutting costs, it’s about improving outcomes through continuous, data-driven decisions. In this episode, Mark Trzaskoma shares how a “test, measure, learn” approach is reshaping orchard systems, and why the biggest opportunity may lie beyond the farm gate in reconnecting producers with consumers. Companies: Battunga Orchards • Topics: crops-horticulture, ag-tech-adoption, labor, autonomy-robotics
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  Business model breakdowns: co-ops and their future in ag, with Shane Thomas 15.04.2026 38min

  Could agricultural cooperatives become the trusted guardians of farm data in the age of AI? This episode explores how the cooperative model might evolve from managing physical infrastructure to governing digital infrastructure, and the opportunities and tensions that come with that shift. Companies: Regen Farmers Mutual, CBH Group • Topics: ag-retail, business-model, ag-data, cooperatives
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  Halter’s $2 billion question, with founder Craig Piggott 01.04.2026 32min

  Halter has raised nearly $400 million in under a year, reaching a $2 billion valuation. The product is real, the traction is real… but the questions are real, too. This episode unpacks the Halter journey, with host Sarah Nolet sharing her honest perspective on what the raise actually means for agtech. Companies: Halter • Topics: livestock-dairy, venture-startups, autonomy-robotics, ag-data
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  Australian agtech: what we got wrong and right, with Sam Duncan and Natalie Engel 18.03.2026 26min

  Seven years after pitching at the first evokeAG, Sam Duncan (GXLab) and cattle producer, Natalie Engel reflect on what it really takes to build agtech. In this live episode, they share their experience of building an agtech startup and the evolution of the Australian agtech ecosystem. Companies: GXLab, FarmLab, Ziltek, Ceres Tag, Halter, AgriProve, Mobble, OptiWeigh • Topics: agtech-ecosystem, venture-startups, carbon-markets, ag-data
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  Aligning corporates, startups and investors in agrifood, with Brad Fruth and Frank Wooten 04.03.2026 51min

  Recorded live at evokeAG, this episode brings together Brad Fruth (Beck’s Hybrids) and Frank Wooten (ArkeaBio, Vence) to examine where agtech innovation succeeds and where it breaks down between farmers, corporates, and investors. They unpack corporate innovation models, the realities of fundraising and exits in agriculture, and why long-term customer value must anchor every growth strategy. Companies: Beck's Hybrids, ArkeaBio, Vence, Merck Animal Health • Topics: corporates, venture-startups, finance-investing, business-model
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  AI as a competitive farming advantage, with Paul Windemuller 18.02.2026 29min

  First-generation dairy farmer Paul Windemuller shares how embracing automation, data, and AI helped him build a highly tech-enabled farm from scratch and gain a competitive edge despite limited experience and capital. Together with host Sarah Nolet, he explores what it really takes for farmers to become AI-ready, and the need for farmer-led governance models that keep value in rural communities. Topics: ai, ag-data, farm-economics, ag-tech-adoption
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  Native grains and Indigenous-led food systems, with Jacob Birch 04.02.2026 39min

  This episode asks what it would look like to design food systems led by Indigenous principles, rather than asking First Nations people to adapt to existing models. Jacob Birch shares his work reawakening Australia’s native grains industry and explains how Indigenous-led approaches can support biodiversity, food sovereignty, and self-determined economic development. Topics: food-systems, indigenous-knowledge, crops-horticulture, food-consumer
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  The future of farming is autonomous, with Brett McMickell, Kubota 21.01.2026 41min

  What does it take to move autonomous farming from concept to reality? Kubota CTO Brett McMickell shares lessons from space systems, agtech startups, and one of the world’s largest equipment manufacturers, offering a grounded view on scaling autonomy, partnering with OEMs, and solving real problems on-farm. Companies: Kubota • Topics: autonomy-robotics, farm-machinery, ai, ag-tech-adoption
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  Making underwater forestry scalable and sustainable, with Andrew Morgan 10.12.2025 47min

  This episode tells the story of Hydrowood, a pioneering natural-capital business salvaging submerged native timber in Tasmania, and the challenges of building a capital-intensive venture within environmental constraints. Guest host Adam Taylor speaks with co-founder Andrew Morgan about investment hurdles, machinery choices, crowdfunding pivots, and the future of sustainable forestry. Companies: Hydrowood • Topics: natural-capital, innovation, business-model, climate-risk
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  Have we hit the tipping point for autonomy in ag? with Shane Thomas and Matthew Pryor 26.11.2025 32min

  The episode explores how autonomous machinery in agriculture has rapidly shifted from experimental to commercially viable, with emerging sales channels, dealership involvement, and a maturing market structure in Australia. Sarah Nolet, Matthew Pryor and Shane Thomas also unpack global autonomy trends and the evolving crop-protection landscape. Topics: autonomy-robotics, farm-machinery, ag-tech-adoption, ag-retail