Destination Marketing Podcast
Brand Revolt
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The Destination Marketing Podcast is designed for tourism marketers who often face heavy workloads and limited staffing. It focuses on helping these professionals prioritize the most effective marketing activities for their destinations. The show also covers the latest technologies and trends shaping the tourism marketing industry. Rather than offering motivational content, it provides practical, actionable advice on what to do and how to do it. Tourism marketers looking to refine their skills will find this podcast valuable for staying current and efficient.
Jaksot
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454: The Funding Crisis Is Not A Myth with Shannon Carter 15.09.2026 50minShannon Carter, Executive Director of the Wayne County Tourism Bureau in Ohio, joins Adam Stoker to walk through a funding fight she may not win. Her operating contract with the county expired in 1991 and was never renewed — thirty years of handshake agreements that three new commissioners are now unwinding, with the bed tax likely headed to the chamber, Main Street, or the fairgrounds and the bureau possibly sundowning at year's end. Shannon names what she'd do differently: benchmark trend lines against neighboring counties instead of reporting year-over-year numbers, and prove what a DMO does that no one else can. She also covers rebuilding Wayne County's website with a one-man shop in four weeks, and why agritourism across 2,000 family farms became the story she owns. Plus, Adam opens with a monologue on the destination website and the illusion of relevance. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
453: Your Next Hire is Visiting Right Now with Cristal Rodriguez 08.09.2026 38minAdam Stoker opens with the numbers that should worry every destination: US fertility hit a record low under 1.6 in 2025, net immigration fell from 2.2 million to 410,000, and the places people most want to visit are the ones your staff can least afford to live in. Sixty-five percent of hotels already report staffing shortages. His argument is that the visitor you market to today is the workforce you recruit from tomorrow. Then Cristal Rodriguez, Director of Marketing at Tempe Tourism, picks it up from a city that has to plan for it — through a rebrand built on six to eight months of listening, a boutique agency that had never touched a DMO, Prop 302 funding that runs out in five years, and the new Arizona TIA that Tempe is letting Visit Phoenix test first. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
452: Build the Relationships Before You Need Them with Travis Scott 01.09.2026 40minTravis Scott, CEO of Visit Big Bear, joins Adam Stoker for a conversation about running a rural destination when everything is on the line. Travis tells the story behind Jackie, Big Bear's world-famous bald eagle, and how Visit Big Bear turned a small nonprofit's unwatched nest cam into a global phenomenon while agreeing to take zero branding in return. He explains how he rebuilt trust at Visit Mendocino County by building a coalition instead of a plan, why Big Bear's real problem was never over-tourism but visitor distribution, and what moved him from destination marketing to destination management. With much of the Western U.S. on fire, Travis closes with the crisis playbook he's built across two rural DMOs — starting with the rule that gives this episode its name. Plus, Adam opens with the DMO that was missing from his hometown parade, and the float he'd build instead. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
451: The Untapped Partnership Opportunity in your DMO with Jason Gamel 25.08.2026 43minAdam Stoker opens with a hard look at why the industry plays it safe, and how that instinct produced both the sea of sameness and the funding fight that came with it. Then Jason Gamel, President and CEO of ARDA, shows what it costs in practice. The timeshare industry generates $3.3 billion in annual rental revenue, all taxed like any other stay, and the average family of four spends just under $5,000 per trip with lodging already paid for. Most destinations have never built a relationship with the resorts producing it. Jason and Adam get into who to call, how to tap shoulder-season inventory, and the stigma still keeping DMOs from picking up the phone. Jason also shares the risk he's taking right now: an association-owned insurance captive, two and a half years in and still not guaranteed to launch. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
450: DMO Hiring is Broken with Collin Norman 18.08.2026 45minCollin Norman sat through 4 interviews, a Zoom panel with more than 20 people, a request for his start date and a tour of the budget — then got rejected by email, with no call and no feedback. Today he's the Executive Director of Visit Clearfield County, Pennsylvania, and he's building a hiring process that looks nothing like it. Collin joins Adam Stoker to break down why DMO hiring is broken, why it's the same disease as the RFP process, and the three steps he'd run instead — plus what job seekers should do to clear the AI screen and still read like a human wrote it. Adam opens with a monologue on Tennessee's "Yeah, It's Real" photo certification program and where AI stops enhancing an image and starts fabricating one. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
449: The Future of Agency/Client Relationships in Destination Marketing 11.08.2026 40minIn a solo episode, Adam Stoker unpacks a shift he can't stop thinking about since the latest CMO Jam: the agency-of-record model in destination marketing is about to change — whether agencies drive it or clients do. Adam walks through the forces quietly reshaping the relationship — media commissions shrinking, AI erasing the knowledge gap that once justified agency premiums, and DMO teams pulling more work in-house — and what all of it means for who you hire and why. He also shares the one thing every destination should refuse to outsource, the budget line he thinks smart DMOs will start protecting, and a blunt look behind the curtain at how agencies really handle your vendor relationships. Plus, the story behind DMO Jam — the new application-only peer program born out of two years of CMO Jam. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
448: Travel Nevada's Keelie Cox on Turning Alex Honnold Into a Content Powerhouse 04.08.2026 45minTravel Nevada CMO Keelie Cox joins the show to break down "Get a Little Out There," the destination's five-episode series with free solo climber Alex Honnold — from the initial pitch and contracting logistics to the numbers behind it: 1.75 billion earned media impressions and over four million hours watched. Keelie shares why owning the content rights mattered, how the project got approved on a tight timeline, and why Travel Nevada chose a long-term content partnership over a one-off celebrity spot. She also talks through how the CMO team decides which corners of Nevada to spotlight and what she'd tell any destination marketer considering a similarly ambitious bet.Subscribe to our newsletter!The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com.To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
447: Experience Ruston's New CEO Reveals the 3-Word Framework Every DMO Needs with Tori Davis 28.07.2026 46minTori Davis, President & CEO of Experience Ruston, Louisiana, joins Adam Stoker to talk about her path from marketing intern to DMO CEO, and the "three I's" framework she's using to guide the destination — Impact, Investment, and Identity. She and Adam also dig into how Ruston is preparing for Louisiana's first Buc-ee's, using it as a gateway rather than a distraction from the rest of what the destination offers. Plus, Adam opens the show with a look at how the World Cup is proving that live sports and events can build international trust and travel demand that outlasts economic and political headlines. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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446: How Visit Mesa Built a $60M Sports Tourism Machine with Lance Fite 21.07.2026 46minAdam sits down with Lance Fite, VP of Sports at Visit Mesa, to unpack how sports tourism became Mesa's biggest tourism driver, booking 60,000–80,000 room nights a year. Lance shares his path from pro basketball to DMO leadership, the story behind Arizona Athletic Grounds (a 280-acre sports complex years in the making), and why youth sports keep the lights on between marquee events. Adam opens with a monologue on why DMOs are hiring for the wrong things in the AI era. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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445: The Glorified Directory Website is Dead with Will Wright 14.07.2026 44minAdam Stoker talks with Will Wright, managing partner of UK-based Destination Core, about the content-centric, owned-media-first website platform they've quietly built together. They dig into why traditional destination websites function as glorified directories, how their first joint client, Play Golf Myrtle Beach, put the concept to the test, and why the best DMOs now win by answering travelers' questions and inspiring them, rather than just chasing bottom-of-funnel metrics. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com.To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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444: Why Reddit and ChatGPT Are the New SEO for Destinations with Crister Aalberg Næss 07.07.2026 42minVisit Voss, a Norwegian village of 15,000, is showing up in ChatGPT and Google AI Overviews without a big ad budget. Host Adam Stoker breaks down why attention + trust = action, then Visit Voss's Crister Aalberg Naess explains how reviews, Reddit, and a signature extreme sports festival built the trust that AI search now rewards. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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443: The Hidden Engine Behind Virginia's Tourism Growth with Katie Conner 30.06.2026 42minKatie Conner, Director of Destination Development at Virginia Tourism Corporation, joins Adam to talk about how a team of six supports 133 localities across the state. They dig into what communities actually need from a state tourism office, why proactive outreach matters, and how authentic local assets — from trail towns to sunflower festivals — become the foundation for sustainable destination growth. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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442: How Discover Long Island Built a Community-First Marketing Strategy with Allison Brown 23.06.2026 50minIn this episode, Adam Stoker sits down with Allison Brown of Discover Long Island to explore how a destination with 126 unique communities shifted from outbound tourism marketing to community-first advocacy. Allison shares the strategy behind Lily, their mobile activation truck, their award-winning Long Island Tea Podcast, and how they're using owned media to connect with residents just as intentionally as visitors. She also covers their sports marketing blueprint from the Ryder Cup to the US Open. If your DMO is struggling to build real community buy-in, this one's for you. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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441: Stop Letting Other Destinations Own Your Story with Adam Geller 16.06.2026 42minAdam Geller manages tourism for Page, Arizona — a city where Horseshoe Bend and Lake Powell are globally iconic but most visitors don't even make it up the hill to town. In this episode, he shares how he turned that challenge into a strategy: building an interactive Grand Circle map that made Page the authoritative center of one of the world's most famous road trip circuits, launching gamified Bandwango passports to extend visitor stays, and creating hyper-specific historical content that out-ranks AI and drives organic traffic for free. Adam Stoker also opens with a case for why sports tourism is one of the biggest missed opportunities in destination marketing — and why it's really a collaboration problem, not a sports problem. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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440: A Special Episode of Destination Discourse: Live from DI MarCom 2026 09.06.2026 53minIn this special live episode of Destination Discourse, recorded on stage at the Destinations International Marketing and Communications Summit in Cleveland, Ohio, Adam Stoker and Stuart Butler tackle the questions the industry keeps dancing around: Why does a DMO actually exist, who is its primary customer, and if funding disappeared tomorrow, who would fight to bring it back? With live audience polling and real-time debate from DMO leaders across the country, the conversation cuts through the industry's tendency toward polite agreement and confronts an uncomfortable truth — as AI begins to disintermediate destination websites and reshape the entire travel research funnel, DMOs that have built their value proposition around web traffic alone may be sitting on a house of cards. It's one of the most candid conversations in destination marketing you'll hear this year. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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439: Why DMOs Must Stop Capturing Demand and Start Creating It with Megan Buchbinder 02.06.2026 48minMegan Buchbinder, Director of Marketing at Wilmington and Beaches CVB, joins Adam to challenge how DMOs measure value, why Google Ads may be doing more harm than good, and how she redesigned her agency RFP process from scratch — and actually made it fun. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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438: How to Build a Video Strategy That Actually Tells Your Destination's Story with Jesse Salazar 26.05.2026 38minJesse Salazar, Video Production Manager at Visit Lodi, joins Adam to talk about why storytelling instinct matters more than gear, the case for in-house video production, and Visit Lodi's new partner video co-op program. Adam opens with a challenge to DMOs: if locals drive 50%+ of visitation through visiting friends and relatives, why aren't we treating them like a priority audience? Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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437: The PR Strategy Keeping Las Vegas on Top with Molly Castano 19.05.2026 44minAdam Stoker sits down with Molly Castano, VP of Public Relations and Communications at the Las Vegas Convention and Visitors Authority, for a candid conversation about what it takes to keep 150,000 hotel rooms full and the world's most-watched tourism brand on top. Molly shares how her team navigated a brutal summer news cycle, the unexpected strategy that flipped traditional media training on its head, and why Vegas treats every announcement — from the Michelin Guide to the Super Bowl — as a chance to outdo itself. The conversation also explores the rise of earned media in the AI era, why trust is moving from institutions to individuals, and the one piece of advice every PR pro should hear: be "clearer, not louder." Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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436: Why Your Podcast Is No Longer Just a Podcast with Matt Henson 12.05.2026 41minThe rules of owned content just flipped — short-form clips aren't driving traffic to your show anymore, they ARE the show. In this episode, Adam Stoker is joined by Brand Revolt's video and content lead Matt Henson to unpack why every podcast is really a "show" now, and how to structure episodes around five distinct interests instead of one long conversation. Matt also pulls back the curtain on Visit Myrtle Beach's new stakeholder series, Myrtle Moments: Faces and Places — including the "environmental audio" approach and why one episode now fuels weeks of social. Plus: AI in video production, the future of point-and-shoot, and Matt's move from Wrangell, Alaska to Utah. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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435: AI Strategy and Meal Madness with Aaron Jumper 05.05.2026 40minIn episode 435, host Adam Stoker explores the critical intersection of AI strategy and creative community activation with Aaron Jumper from Visit Cumberland Valley. The conversation begins with a deep dive into the 2026 AI landscape, specifically why providing deep "contextual intelligence" to tools like Claude is the defining factor in shifting from a marketing tactician to a true strategist. Aaron then reveals the blueprint behind "Meal Madness," a viral, bracket-style restaurant tournament that has transformed the local dining scene and provided a repeatable model for aggregating destination assets to capture maximum attention. Together, they discuss how these modern tools and tournament-style tactics allow DMOs to drive tangible results for local stakeholders, proving that in the attention economy, your only limit is your creativity. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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