Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr

Jaksot

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  146 - If You Only Know How to Create Videos, You're Missing Half the Equation 15.09.2026 12min

  Send us Fan Mail When people find out I teach video, they assume that means recording, editing, and getting comfortable on camera. And it does. But there's a second thing I do that surprises people every time: I help them figure out what videos to make, who they're for, and what they're supposed to accomplish. In this solo episode, I walk through the difference between video strategy and video production, the three questions to answer before you hit record, what strategy work looks like with ...
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  145 - New to Social Media Video? 5 Basics Every Video Creator Should Know 03.09.2026 10min

  Send us Fan Mail Creating social media video doesn’t have to be complicated. But you probably have questions about how to make it easier and more effective. In this solo episode, I answer five of the questions I get asked most often about social media video, from getting comfortable on camera and choosing equipment to saving time and knowing what to talk about. Top Takeaways 🔹 Practice is the best way to get more comfortable and confident on camera. 🔹Your smartphone is enough to start. First ...
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  144 - Why You Hate Being On Camera (and How to Get Over It) 19.08.2026 31min

  Send us Fan Mail If you've ever avoided picking up your phone to record because you hate how you look or sound on camera, this episode is for you. In this episode, my friend and video coach, Helen Polisi (aka @themuthership), joined me on the show to talk about why any of us resist video, how to push through that fear, and practical ways to start creating content, even before you're ready to show your face. I was so excited to finally have Helen, a long-time TV commercial director...
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  143 - Expand Your Visibility, Authority, and Reach with LinkedIn Newsletters 14.08.2026 9min

  Send us Fan Mail LinkedIn is more than a business networking platform; it's one of the best places to build visibility and grow your business. And newsletters are a relatively easy way to build thought leadership and expand your reach. In this solo episode, I share a few reasons why you should at least think about starting a newsletter, like how articles are indexed by Google, and how to create one in 10 minutes or less. Top Takeaways 🔹LinkedIn articles are indexed by Google, increas...
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  142 - Royalty-Free Music 101: How to Stop the Copyright Flags 24.07.2026 8min

  Send us Fan Mail If you've ever had your videos flagged or removed for music copyright infringement, you know the importance of royalty-free digital music. In this episode, I talk about royalty-free music, why it's essential, where to find it, and one way to use your favorite tunes over and over again. I share my favorite royalty-free music sites and a cool AI music creation platform. Top Takeaways 🔹 Using platform-recommended music increases engagement. 🔹 YouTube music copyright enfor...
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  141 - Stop Overthinking Your Videos: B-Roll, Templates, and Sharing What Actually Connects 17.07.2026 10min

  Send us Fan Mail If you're struggling with video, it might be that you're not sure what to say, or more likely you find creating content week after week overwhelming. In this solo episode, I share practical strategies for simplifying video content creation using B-roll footage and templates. And how to share personal content that connects with clients without crossing your "comfort" line. Top Takeaways → Batch your content to save time and reduce stress → Use B...
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  140 - How to Prevent 85% of Viewers From Scrolling Past Your Videos 09.07.2026 5min

  Send us Fan Mail Your most engaging, professional looking video may be turning people away, without you even knowing it. In this episode, I share why captions are essential, and why you should hard code them into your videos, even if you're posting on a platform, like LinkedIn, with closed captions. And in case you didn't know it already, captioning videos is the law. Top Takeaways → Captions are now legally required for web content and mobile apps. → Adding captions can signifi...
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  139 - Why 68% of People Skip Live Courses (And What I Did About It) 01.07.2026 6min

  Send us Fan Mail Currently, the talk is online programs are over. I found trying to fill a live online training challenging too. In this episode, I share my experience running a video bootcamp when the live format made the program attractive yet kept people from signing up. What the data told me, and what I changed. Top takeaways: 🔹Format matters as much as content. How you deliver can make or break enrollment before anyone sees what's inside. 🔹 Your potential customers are havin...
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  138 - The Videos That Connect With Viewers (That You're Probably Not Doing) 25.06.2026 10min

  Send us Fan Mail Video is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content. In this solo episode, I share how to use behind-the-scenes video content to build trust and humanize your brand and business whether you're an entrepreneur or corporation. And how to use the 3 P's framework - Professional, Personal, and Private - to determine what type of BTS content works for you. Top Takeaways ...
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  137 - Think Like a Marketer: Business Building Strategies for Entrepreneurs 18.06.2026 31min

  Send us Fan Mail Most people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake. In this episode, my good friend and colleague, Brenda Meller, LinkedIn Marketing Coach, joined me to discuss what it means to think like a marketer and how it can transform your business. Brenda also shared practical strategies for consultants and solopreneurs, the importance of consistent marketing, and how to leverage LinkedIn effectivel...
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  136 - How to Create Videos That Attract Clients (It's Not Just About Your Expertise) 12.06.2026 14min

  Send us Fan Mail If you think talking head explainer videos are the best way to get clients, you're wrong. Besides knowing what you know, potential clients want to know who you are. During this Substack live, I discussed 4 social media video styles: Education, Edutainment, Behind-the-Scenes (BST), and Entertainment. And how you can use them in your business. Top Takeaways → Video is not just a talking head; diversify your styles. → Edutainment can make videos more engaging and fun...
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  135 - How to Market Your Book with Video: Tips From a Book/Author 02.06.2026 29min

  Send us Fan Mail You've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing. Recently, I sat down with my good friend, Gillian Whitney, who is also an author and book coach, to talk about using video marketing to create awareness, build trust, and promote their books without sounding overly salesy. We also talked about AI video tools, book launch ideas, and why imperfect videos often perform best. Top Takeaways 🔹Mark...
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  134 - How to Find Paid Speaking Gigs: Insider Tips From a Speaker Booking Pro 19.05.2026 30min

  Send us Fan Mail Finding paid speaking gigs is tough, even when you're not a newbie. The difference between speakers who stay booked and those who struggle usually comes down to strategy, not talent. That's why I was thrilled when Susan MacConnell of Diversified Sales Solutions, who advises aspiring and mid-level speakers on landing opportunities, agreed to join me on the podcast. In this interview, Susan shares practical strategies for networking, applying to events, and leveraging platforms...
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  133 - Busting Short-Form Video Myths (That You Probably Believe) 13.05.2026 7min

  Send us Fan Mail The biggest myth about video is that everybody on video is under 40. The second thing that refuses to go away is that video means that you'll be dancing on TikTok. In this episode, I'm debunking a few misconceptions about video marketing, including the idea that people want to see perfect. They don't, they want to see human. Top Takeaways 🔹Video is about sharing value, not performing. 🔹Audiences want real people, not polished productions. 🔹You don't need to be perfect ...
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  132 - 5 Essential Time-Saving Tools for Consultants and Entrepreneurs 07.05.2026 12min

  Send us Fan Mail If you're like most consultants and entrepreneurs one thing that you never have enough of is time. In this episode, I share five of my favorite time-saving tools and why they are at the top of my list. Whether you're trying to manage your social media or save time creating content, there's a platform to help you streamline your workflow. Top Takeaways 🔹Wispr Flow dramatically increases dictation speed and accuracy. 🔹Metricool allows optimized cross-platform posting and...
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  131- How to Speak with Confidence on Camera, Podcasts, and Stage 28.04.2026 31min

  Send us Fan Mail Most people want to show up on podcasts, speak on stages, or create video content—but they hesitate because they’re worried about how they sound, how they look, or whether they’ll mess up. In this episode, I chat with radio veteran and communication coach Royce Blake, Voice of Royce, about what actually makes someone compelling on camera, on stage, or behind a microphone. Instead of focusing on gear or production, they break down the real skill: learning how to communicate wi...
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  130 - Why Businesses Should Move Video Creation In-House (Saves You Time, And Money) 17.03.2026 7min

  Send us Fan Mail Video marketing is no longer a nice-to-have, which is why most businesses (91%) use video as a marketing tool according to Wyzowl's State of Video Marketing 2026. And 24% of those who don't say the reason is that it's too expensive. That's because they think of video in the "old way" as a production. In this solo episode, I share how moving video production in-house can save time, save money, and, maybe more importantly, build trust with potential clients. Takea...
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  129 - Why We Instantly Like or Dislike People (for No Apparent Reason) The Halo and Horns Effect 10.03.2026 5min

  Send us Fan Mail Ever immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of. In this solo episode, I discuss how biases we are unaware of - like the Horns and Halo effect - influence judgments we make in our personal and professional lives based on positive or negative characteristics rather than objective facts. Top Takeaways 🔹First impressions are heavily influenced by the Horns and Halo effect. 🔹Impli...
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  128 - Use this Simple Framework for Consistent (Stress Free) Video Content 06.03.2026 9min

  Send us Fan Mail After you get over being uncomfortable on camera, what comes next? Many struggle consistently creating content because they don't have a framework. MAP fixes that. In this solo episode, I break down each section of the MAP (Make the Commitment, Anchor to Pillars, Produce with Purpose) framework. And explain how the strategy can be used to enhance visibility and authority for consultants, entrepreneurs, and corporate teams. TOP TAKEAWAYS 🔹 People get comfortable o...
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  127 - Feel Like You're Behind with Video? This Is Why You're Not 19.02.2026 6min

  Send us Fan Mail It's easy to get discouraged when you measure yourself against other people. I fall into that trap too, from time to time. The but only person any of us should measure ourselves against is ourselves. In this solo episode, I share how some of my clients started their video journey, got comfortable on camera, and even started having fun with video. Fair warning, there is no big secret or magic wand. It's all about doing the work. t. Top Takeaways 🔹The trap of measu...