Story‑Driven Fundraising | Ministry, Fundraising Ideas, Donations, Marketing Plan, NonProfit Groups
Lisa Diaz - Fundraising Coach, Nonprofit Strategist
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This podcast helps nonprofit leaders and ministry workers overcome the awkwardness of asking for money by using storytelling to connect with donors. Host Lisa Diaz shares strategies to make fundraising easier, reduce shame, and build long-term supporter relationships. Drawing from her experience as a missionary kid and ministry consultant, she teaches how to engage donors through compelling narratives. The show aims to replace trial-and-error fundraising with proven story-driven techniques that inspire giving.
Jaksot
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114 | Fundraising Ask Feels Awkward? How to Make the Donor the Hero of Your Ministry Message 14.09.2026 17min**Not sure how to start a donor conversation without it feeling awkward? Join me live and learn what to say to quickly connect donors with your mission and confidently lead toward the ask. Grab your workshop seat: irisstorytelling.com/fundraising** Your donor conversation is going great… until it’s time to actually ask for money. Suddenly you’re rambling, giving a vague “if you feel led,” or hoping they’ll figure out how to give without you ever clearly asking. In this episode, we’re look... -
113 | LIVE COACHING: Clarifying a Vague Fundraising Message 10.09.2026 24min**Ready to fundraise without feeling awkward, embarrassed, or salesy? Join me for my FREE live Fundraise with Confidence workshop. Save your seat at irisstorytelling.com/fundraising In this live coaching session with missionary Eleanore, we uncover the deeper problem behind her ministry: single mothers caught in a revolving cycle of housing instability, financial struggles, trauma, and crisis. You’ll hear how we turn the vague phrase “families in crisis” into a specific problem donors can p... -
112 | When Missionary Fundraising Feels Selfish: How to Reframe the Ask 07.09.2026 21min**Ready to fundraise without feeling awkward, embarrassed, or salesy? Join me for my FREE live Fundraise with Confidence workshop. Save your seat at irisstorytelling.com/fundraising Asking someone to give to a ministry project can feel easy. Asking them to help pay for your housing, food, transportation, and everyday life? Suddenly fundraising can feel incredibly personal—and even selfish. In this episode, we’re digging into why raising personal support creates so much tension for mission... -
111 | How Do You Share an Impact Story in Your Ministry Fundraising Message? 03.09.2026 15minYou have a powerful impact story—but you don't know exactly how to use it in your overall message. Should you open with the story? Save it until the end? Put it somewhere in the middle? And how does the story connect to your ministry’s bigger vision without feeling randomly dropped into the message? In this episode, I’m breaking down two ways I recommend using an impact story in a fundraising presentation, ministry newsletter, gala message, or church presentation. 👉 Work with me one-on-on... -
110 | LIVE COACHING: What to Say in a Donor Meeting to Make Your Fundraising Message Clear 31.08.2026 25minYou finally get a meeting with a potential donor…and then realize you have no idea what you’re actually supposed to say. In this live coaching episode, I’m helping Cindy prepare for a meeting with a potential business donor. She knows her ministry inside and out—but as she admits, “I could talk all day. But I’m not talking about the right things.” We work through how to structure the conversation, identify the real problem her ministry solves, keep the message focused on the donor, and ma... -
109 | 3 Ministry Messaging Mistakes That Are Hurting Your Fundraising 27.08.2026 19minYou’ve worked hard on your ministry message. You’ve thought through the words on your website, practiced explaining what you do, and tried to communicate professionally. So why does it still feel like donors aren’t connecting? Your message may be making one of three incredibly common mistakes I see in ministry fundraising. In this episode, we’re looking at vague language, overly formal communication, and messaging that makes your ministry sound like everyone else. I’ll show you how to spot ... -
108 | Haven’t Fundraised in Months? 3 Steps to Restart Your Ministry Fundraising Without the Panic 24.08.2026 18minHas it been months since you’ve really fundraised? Ministry got busy, donor communication slipped, and now your support account is getting lower than you’d like. Suddenly, fundraising feels urgent—and you’re wondering where to even begin. In this episode, I’m sharing a simple way to restart your ministry fundraising without trying to make up for months of silence all at once. We’ll talk about the foundation you need before you start asking, how to create a realistic fundraising rhythm, and ... -
107 | Storytelling for Ministry Fundraising: 2 Ways to Use Story 20.08.2026 20minYou’ve heard that storytelling is powerful for fundraising—but storytelling is so much more than finding a good ministry story and retelling what happened. In this episode, I’m breaking down the 2 main ways to use storytelling in your ministry fundraising. If your ministry communication tends to feel scattered, or you’ve tried sharing stories without seeing much change in your fundraising, this episode will help you understand what may be missing. Similar Episodes: 105 | Storytell... -
106 | Want Business Sponsors? How to Find the RIGHT Partners for your Ministry 17.08.2026 14minBusinesses can give bigger donations, so it’s tempting to look for the company with the deepest pockets and think, If we could just get them on board, we’d finally hit our fundraising goal. But chasing the biggest check can waste a huge amount of time—and sometimes bring the wrong partner into your ministry. In this episode, we’re talking about how fundraising with business sponsors is different from talking with individual donors and how to communicate with businesses more effectively. Y... -
105 | Storytelling for Fundraising: The Simple Structure That Makes Your Ministry Message Clear 13.08.2026 19minYour ministry has powerful stories—but knowing how to actually use storytelling in fundraising is a completely different challenge. In this episode, I’m breaking down the storytelling structure I use to help ministry leaders build a clear fundraising message. We’ll talk about why you need to know exactly who you’re talking to, why conflict should come before explaining what your ministry does, and how to build the rest of your message so donors can see the role they have to play. Because ... -
104 | Comparing Your Ministry to Others? 3 Ways It’s Hurting Your Fundraising 10.08.2026 15min🎉 LAST DAY TO WIN A FREE COACHING SESSION! I’m giving away a FREE 1-hour Fundraising Message Coaching Session to three winners. We’ll look at your fundraising message together, identify areas that may be holding you back, and help you gain clarity on how to communicate more effectively with donors. Enter before the giveaway closes tonight: irisstorytelling.com/100 You see another missionary or ministry leader raising support faster than you, and suddenly you’re wondering: What are they doin... -
103 | Fundraising Is Stealing Time from Your Ministry—3 Shifts That Change Everything 06.08.2026 18min**I’m celebrating the 100th episode of the podcast by giving away three FREE Fundraising Message Coaching Sessions! If you’ve been wanting personalized feedback on your fundraising message, this is your chance. 🎉 Enter the giveaway: https://www.irisstorytelling.com/100 Fundraising feels like it’s stealing time from your ministry—but what if that mindset is actually holding your ministry back? If you’ve ever sat down to write a newsletter and thought, “I became a missionary to serve people... -
102 | Getting Too Many Fundraising “No’s”? 3 Steps to Handle Rejection Without Losing Confidence 03.08.2026 23min🎉 Episode 100 Giveaway Ends August 10! I’m giving away 3 free Fundraising Message Coaching Sessions to ministry leaders, missionaries, and nonprofit founders. If you want help clarifying your fundraising message, newsletter, donor presentation, or support ask, enter now at irisstorytelling.com/100. Every “no” in fundraising leaves a mark. At first, it’s easy to brush off. Then another person says “maybe later.” Someone else ghosts you. Before long, those responses start changing how you s... -
101 | Fundraising Is Exhausting; Here Are 3 Ministry Rhythms To Build Ministry Support 30.07.2026 19min🎉 100th Episode Giveaway! I’m celebrating 100 episodes by giving away 3 free Fundraising Message Coaching sessions (a $77 value each)! If you’re struggling to explain your ministry clearly, feeling awkward asking for support, or wondering what’s slowing your fundraising, enter by August 10 at irisstorytelling.com/100. Does your fundraising swing between complete silence and full panic mode? Maybe ministry gets busy, so fundraising gets pushed aside. Then one day you look at your support a... -
100 | Is Your Fundraising Ask Weak? This Mistake Keeps People From Supporting Your Ministry 27.07.2026 17min**🎉 100 EPISODE GIVEAWAY** Enter to win one of 3 free Fundraising Message Coaching sessions at irisstorytelling.com/100 (entries close Aug 10th). What if the most polite phrase in ministry fundraising is actually keeping people from giving? “If you feel led.” “Anything helps.” “Give whatever God puts on your heart.” Those phrases sound humble, but they often create uncertainty instead of confidence. In this episode, we’re talking about why vague fundraising asks leave potential donors s... -
99 | Stop Losing Ministry Donors: The Fundraising Follow-Up Strategy That Wins More Yeses 23.07.2026 17minYou thought they were excited about your ministry. They asked great questions. The conversation went well. Then… nothing. Many ministry leaders assume silence means someone isn’t interested. That assumption quietly costs ministries supporters every year. In this episode, I’ll show you why following up isn’t pushy, why most people simply get distracted, and the simple follow-up system I use to confidently reconnect with potential donors—without feeling awkward or salesy. Similar Episodes... -
98 | Inconsistent Ministry Communication? 3 Fundraising Shifts That Create Loyal Donors 20.07.2026 17minYou get motivated to communicate consistently, send a few updates, and show up online—then ministry gets busy and months pass. When fundraising season comes around, you suddenly start communicating again. That cycle can quietly weaken donor relationships. In this episode, you’ll learn how to choose the right communication channel, create a rhythm you can sustain, and invite supporters into the full ministry journey so they become loyal, long-term partners. Similar Episodes: 94 | Mission... -
97 | Fundraising Storytelling: How to Find Ministry Stories Every Week 16.07.2026 20minYou keep hearing that storytelling is the key to better fundraising… but what if you honestly feel like nothing interesting ever happens in your ministry? It’s easy to assume great stories are only for large nonprofits with dramatic testimonies. In this episode, I’ll show you why you don’t have a storytelling problem—you have a story-finding problem. You’ll learn a simple framework to uncover meaningful stories happening every week so your supporters can see the impact they’re helping creat... -
96 | The Fundraising Mistake Making Your Ministry Forgettable 13.07.2026 14minEver visited a ministry website and felt like you’ve read the same mission statement a dozen times? “Sharing the Gospel.” “Making disciples.” “Loving people.” Every one of those is important—but none of them makes a ministry memorable. In this episode, you’ll learn why your ministry may be far more unique than the way you describe it. I’ll show you three simple shifts that help supporters remember your ministry, connect emotionally with your mission, and understand why your work matters. ... -
95 | Struggling to Fundraise? 3 Reasons Someone Doesn’t Become a Donor 09.07.2026 19minThey loved hearing about your ministry. They asked thoughtful questions. They even said they’d pray about supporting you. So why do so many of those conversations end without a donation? In this episode, you’ll discover the 3 biggest reasons people stay interested without ever becoming invested. You’ll learn how to communicate the problem your ministry solves, invite supporters into the story, and make the next step so clear that saying “yes” becomes much easier. Similar Episodes: 88 | ...
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