Technically Creative by KoobrikLabs

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  Why a Live-Action Producer Took the Leap Into AI | Toby Walsham, Made By Humans 15.09.2026 53min

  Can AI and traditional film production actually coexist? Technically Creative is brought to you by KoobrikLabs, the IT and AI partner for creative companies. In this episode of Technically Creative, Orlando Wood sits down with Toby Walsham, founder of Imagine This and Made By Humans, to explore what happens when an experienced live-action producer builds an AI creative studio from inside the advertising and commercial production industry. Toby started his career at Framestore and built his career producing ambitious live-action work before founding Imagine This. Then generative AI arrived, and he saw an opportunity to build something new. The result was Made By Humans, an AI creative studio built around experienced production talent and a belief that artificial intelligence doesn't have to exist separately from traditional filmmaking, advertising production and creative craft. Toby talks openly about the decision to launch an AI roster at a time when parts of the creative industry were deeply skeptical of generative AI, the response from agencies and clients, and what he's learned from actually putting AI production into practice. This is a conversation about AI in advertising, generative AI, commercial production, filmmaking, creative technology and the changing production industry, grounded in the experience of someone who still loves being on a physical film set. Because Toby isn't trying to choose between AI and live action. He's building a business around both. We explore how AI is changing commercial production, where generative AI fits into existing production workflows, what clients actually want from AI studios, and why experienced producers and craftspeople still matter when the tools themselves can generate extraordinary amounts of content. Toby also reflects on the larger ecosystem he's building around Imagine This and Made By Humans, why innovation was one of the founding principles of the company, and why he ultimately decided that experimenting with AI was worth the risk. As he puts it, he would have regretted not trying. In this episode: How Toby Walsham went from live-action production to building an AI creative studio The story behind Imagine This and Made By Humans What an AI creative studio actually does Generative AI in advertising and commercial production Why Toby was initially concerned about launching an AI roster How agencies, brands and the production industry are responding to AI AI production versus traditional live-action production Why experienced producers and creative craftspeople still matter How AI can become part of existing creative and production workflows The opportunities and challenges facing AI production companies Why innovation doesn't have to mean abandoning traditional filmmaking How Imagine This and Made By Humans can grow alongside each other Why Toby believes he would have regretted not taking the risk For filmmakers, producers, advertising creatives, agencies, brands and anyone trying to understand how generative AI is actually changing creative production, this is a practical look at what happens when the people who already know how to make the work start experimenting seriously with new tools. Technically Creative is a technology podcast for people who don't necessarily think of themselves as tech people, exploring how AI and technology are changing film, television, advertising, media and the creative industries.
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  Advertising is Eating Itself; Week in Review Sept 14th, 2026 14.09.2026 18min

  Weekly AI news for the creative industries. This week, Technically Creative looks at the growing fight over who gets to make advertising, how AI is disappearing into professional creative workflows, and why the rules around technology, work and authorship are changing faster than the institutions around them. The biggest story is advertising production. WPP is pushing more commercial production through its own 10,000-person production operation, challenging the traditional triple-bid system that has long connected agencies, clients and independent production companies. With traditional agency revenues under pressure, production growing, clients demanding exponentially more content and generative AI making internal production increasingly viable, this may be less about one controversial procurement policy and more about the future structure of the entire advertising industry. We also look at Omnicom, IPG and the extraordinary movement of major client accounts across the holding companies, including PepsiCo’s reported $1.7 billion shift of media, data and technology business. Then there’s Adobe, which is embedding generative video and audio directly inside Premiere rather than asking professional creatives to abandon their existing workflows. Adobe also reported record quarterly revenue, providing an interesting signal that putting AI inside the tools people already use may be a more powerful strategy than simply launching another model. Reuters and ITN are using AI to make more than 70 years of historic broadcast footage easier to find and license, showing how AI can create value from existing human work rather than replacing it. And finally, the AI safety debate gets considerably more uncomfortable. OpenAI and Anthropic are exploring investment-grade credit ratings while current and former AI researchers publicly warn about potentially catastrophic risks from frontier models. When even some of the people building the technology are calling for slower development and stronger governance, the obvious question becomes: when should government actually step in? The thread connecting all of it is that technology doesn’t just change what we can do. It changes the agreements around who does the work, who owns the opportunity, where talent goes, and what rules everybody is expected to follow. And right now, those contracts are being rewritten very quickly.
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  Rethinking AI, Culture & Creativity | Oonagh Murphy, Arts Council England 08.09.2026 1t 4min

  Why are we using AI? This episode of Technically Creative is brought to you by The Future of Life Insitute, an independent nonprofit working to steer transformative technologies toward benefiting humanity. https://futureoflife.org/ In this episode of Technically Creative, Orlando Wood sits down with Oonagh Murphy, Director of the Responsible AI Academy at Arts Council England, Senior Lecturer at Goldsmiths, University of London, and former Turing Fellow at the Alan Turing Institute, to explore what responsible AI actually looks like for artists, museums, cultural institutions and the creative industries. As generative AI becomes embedded across creative work, Oonagh argues that organizations need to start with a deceptively simple question: not “How can we use AI?” but “Why would we use AI?” That distinction opens up a much bigger conversation about AI ethics, copyright, intellectual property, data, trust, governance and the responsibility creative organizations have to the artists, audiences and communities they serve. Oonagh explains why responsible AI governance can actually make organizations more effective, how Arts Council England developed its approach to AI policy, and why there is no single AI policy that every creative organization should simply copy. Responsible AI requires understanding your purpose, consulting the people affected, establishing your own red lines and making deliberate choices about where AI belongs. The conversation also explores the unique role of arts and cultural institutions in the age of artificial intelligence. Museums, galleries, libraries and artists can provide spaces to slow technology down, question it, make its impact tangible and help society understand what AI means beyond the hype. We explore: • Why responsible AI starts with “why,” not “how” • AI ethics and governance for creative organizations • How Arts Council England developed its approach to artificial intelligence • Why organizations need their own AI policies and ethical red lines • Copyright, intellectual property and AI training data • Why trust and transparency matter when adopting AI • Whether artists should use generative AI • How AI is changing museums, galleries and cultural institutions • The MUNCH Museum's experiments with AI, data and its collection • Why museums may become data custodians in the AI era • AI-generated grant applications and Arts Council England's approach to assessing them • The role of human expertise in an increasingly automated world • Why responsible AI can be good project management rather than simply compliance • How artists can help society understand the impact of emerging technology • Why culture provides a space to slow down and ask better questions • The difference between purposeful AI adoption and simply using AI because everyone else is This is a conversation about moving beyond the binary debate around whether AI is good or bad and asking more useful questions about how we choose to build, govern and use these technologies. For creative companies, artists and cultural organizations, Oonagh's message is refreshingly practical: understand who you are, who you serve and what you're trying to accomplish. Then decide whether AI actually helps you get there. Because responsible AI isn't just about what the technology can do. It's about what we decide it should do. Technically Creative is a technology podcast for people who don't necessarily think of themselves as tech people, exploring how AI and technology are changing film, television, advertising, publishing, arts, media and the creative industries. This episode of Technically Creative is sponsored by the Future of Life Institute.
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  Maybe the answer is... make more movies? Week in Review 07.09.2026 19min

  Hi, and welcome to the Technically Creative Week in Review, where every Monday I look back at the biggest stories in AI, technology and the creative industries from the week just gone, and try to figure out what they actually mean for the week ahead. Technically Creative is sponsored by KoobrikLabs, the AI and IT partner for creative companies. If you’re trying to figure out how AI, data and technology should actually work inside your business, visit us at KoobrikLabs.com. And this week, I’m going to do something slightly alarming. I’m going to be optimistic. Because a bunch of seemingly unrelated stories in filmmaking all seem to be pointing in the same direction. California is finally taking post-production incentives seriously. There’s suddenly bipartisan support for bringing more film and television production back to America. Tom Cruise thinks Paramount and Warner Bros. can make 30 movies a year. New production technology is making entirely different kinds of filmmaking economically possible. And AMC is getting into distribution. And all of that has me asking a question that feels almost embarrassingly simple: What if we just made more movies? Not more $250 million movies that have to make a billion dollars to survive. More $2 million movies. More strange movies. More first-time filmmakers. More scripts coming out of drawers. More stages working. More jobs. We’ve spent the last few years talking about an industry in contraction. Maybe the more interesting possibility is that technology, incentives and new ways of reaching audiences could help us build one that expands again. So, let’s get into it.
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  AI, Taste and the Future of Advertising | Justine Armour, 72andSunny 01.09.2026 1t 4min

  In this episode of Technically Creative, Orlando Wood sits down with Justine Armour, Chief Creative Officer of 72andSunny International, for a conversation about AI, advertising, creativity, taste, originality and the future of creative work. As generative AI makes it possible to produce more ideas, images, advertising and content than ever before, Justine argues that the most valuable creative skill may no longer be the ability to make more. It may be knowing what not to make. Her argument is fascinating: AI is already very good at producing work that is acceptable. Work that is pretty good. Work that lives in the middle. But culture has never moved forward from the middle. It moves because of outliers, divergent thinkers and people with enough conviction to pursue ideas that initially make everyone else uncomfortable. And that means taste may become more valuable in the age of AI, not less. After nearly 30 years in advertising, including leadership roles at some of the world's most celebrated creative agencies, Justine believes experience, discernment and the ability to recognize an extraordinary idea are becoming increasingly important. In a world of infinite creative possibility, the advantage belongs to people who can tell the difference between something that's merely good and something genuinely original. But this conversation goes well beyond AI. Justine talks candidly about creative leadership, agency culture, collaboration, burnout, failure and the importance of remaining human inside an industry becoming increasingly automated. We explore how 72andSunny builds a collaborative creative culture, why consensus can sometimes push advertising toward mediocrity, and why creative leaders need to create environments where unusual ideas have enough space to survive. Justine also reflects on stepping away from advertising after more than two decades of pushing herself relentlessly, what that experience taught her about creativity and leadership, and why reconnecting with instinct and creative energy changed the way she works. And for the next generation of creatives entering advertising during the AI revolution, her advice is surprisingly clear. Learn the tools. But don't let the tools define your taste. “Reject the algorithm, reject the averaging of yourself.” Because if AI can increasingly reproduce what's already familiar, originality, obsession, cultural curiosity and a genuinely individual point of view become the things that separate one creative from everyone else. In this episode: • AI and the future of advertising and creative agencies • Why generative AI makes taste and discernment more valuable • Why “the middle” may lose value as AI-generated content increases • How creative leaders identify truly original ideas • AI tools including Midjourney, Runway and Luma • Why AI-generated advertising can still fail at craft • Creativity, collaboration and consensus inside advertising agencies • The changing role of copywriters, art directors and creative departments • Why young creatives need to develop taste beyond social media algorithms • 72andSunny's approach to creative culture and collaboration • Independent agencies and the changing economics of advertising • Burnout, creative leadership and Justine's decision to step away • Why failure can make creative leaders better • What the next generation of advertising talent should learn about AI • Why originality may become the ultimate creative advantage If you're interested in artificial intelligence, advertising, generative AI, creative leadership, agency culture, branding, marketing, creative careers or the future of creativity, this is a conversation about what becomes valuable when the ability to simply make things is no longer scarce. Technically Creative is a technology podcast for people who don't necessarily think of themselves as tech people, exploring how AI and technology are changing film, television, advertising, publishing, media and the creative industries. Visit KoobrikLabs: https://koobriklabs.com Connect with Orlando Wood: https://www.linkedin.com/in/orlando-wood/ #ArtificialIntelligence #Advertising #GenerativeAI #Creativity #CreativeLeadership #72andSunny #JustineArmour #FutureOfAdvertising #AIAdvertising #TechnicallyCreative
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  Week In Review - w/e August 28th, 2026 31.08.2026 15min

  Weekly AI news for the creative industries. Every Monday, Technically Creative brings you a fast, opinionated recap of the biggest stories in artificial intelligence, entertainment, media and technology from the week just gone, and what they mean for the week ahead. This is a new kind of episode for Technically Creative. Alongside our usual interviews with leaders across film, television, advertising, technology and the creative industries, Orlando Wood will now start each week with a short AI Week in Review, designed for anyone trying to keep up with an industry that seems to change every five minutes. For the week ending August 28, 2026, the AI debate is getting considerably more complicated. Hollywood leaders including Kathleen Kennedy have been quietly discussing how the industry should distinguish between generative AI, machine-learning tools and genuinely human-controlled creative workflows. Meanwhile, the music industry is simultaneously investing in AI and fighting it in court. Universal Music Group, Sony Music and Warner Music are backing Stability AI, while music publishers pursue copyright litigation against Anthropic. The emerging dividing line may not be AI versus artists, but licensed AI versus unlicensed AI. We also look at why Luminate’s new system for identifying AI-generated music could make metadata, attribution and provenance some of the most important infrastructure in the creative economy, and what Nvidia’s reported interest in acquiring Hugging Face could mean for open-source AI and the wider technology ecosystem. The bigger question connecting all of these stories is whether “AI: good or bad?” has stopped being a particularly useful debate. What kind of AI is being used? Who controls it? What was it trained on? Was the material licensed? Is it augmenting creative people or replacing them? Who owns the output? And who gets paid? Technically Creative: Week in Review is a weekly guide to the AI news, arguments and technology shaping Hollywood, entertainment and the creative industries. AI news, weekly AI news, generative AI, artificial intelligence, AI in Hollywood, AI entertainment, AI and creativity, creative industries, AI copyright, AI ethics, AI backlash, AI criticism, artists vs AI, AI replacing jobs, AI job loss, creator rights, artist rights, AI regulation, AI filmmaking, AI music, future of work, future of entertainment, media technology, Technically Creative
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  SAG-AFTRA on AI: Who Owns Your Face, Voice & Performance? with Duncan Crabtree-Ireland 25.08.2026 1t 5min

  SAG-AFTRA on AI: Who Owns Your Face, Voice & Performance? 🤝 Presented in Partnership with the Future of Life Institute This episode is part of a special series presented in partnership with the Future of Life Institute (FLI). Throughout Season 4 of Technically Creative, we're exploring some of the biggest questions surrounding artificial intelligence, creativity, copyright, performer rights, AI safety, and responsible innovation. Learn more about the Future of Life Institute: 📺 YouTube https://www.youtube.com/@futureoflifeinstitute/ 🌐 Website https://futureoflife.org/ 🎭 AI, Actors & Hollywood's Biggest Conversation In this episode of Technically Creative, Orlando Wood sits down with Duncan Crabtree-Ireland, National Executive Director and Chief Negotiator of SAG-AFTRA, to explore one of the biggest questions facing the creative industries today: Who owns your face, your voice, and your performance in the age of AI? As artificial intelligence transforms filmmaking, television, advertising, gaming and digital media, performers are facing entirely new questions around AI actors, digital replicas, voice cloning, copyright, consent, likeness rights and ownership. Duncan has been at the center of those conversations, leading SAG-AFTRA's negotiations on AI protections and helping shape one of Hollywood's most important agreements for the future of creative work. But what makes this conversation so interesting is that it isn't about stopping AI. It's about making sure AI develops in a way that respects creators, protects human performance, and gives performers meaningful control over their identity. Throughout the discussion, Duncan shares a refreshingly pragmatic perspective. Technology isn't the enemy. The challenge is building the legal, ethical and commercial frameworks that allow innovation to flourish while ensuring the people whose creativity powers this industry remain in control of how they're represented. Highlights • How SAG-AFTRA negotiated landmark AI protections for performers • Who owns your face, voice and digital likeness in the age of AI? • Why consent is becoming the foundation of AI creativity • How voice cloning and digital replicas are changing Hollywood • What actors, filmmakers and studios need to understand about AI contracts • Why Duncan believes AI should augment human creativity, not replace it • The future of acting, entertainment and storytelling in an AI-powered world Whether you're an actor, filmmaker, producer, creative director, entertainment executive, lawyer, or anyone interested in AI, Hollywood, copyright, performer rights and creative technology, this conversation offers one of the clearest and most balanced discussions you'll hear anywhere on where the industry is heading. This conversation is part of our ongoing series with the Future of Life Institute exploring the ethical, legal, and creative questions shaping the future of artificial intelligence. 👉 Subscribe for more conversations about AI, creativity, entertainment, filmmaking and the future of creative work. Visit KoobrikLabs https://koobriklabs.com Connect with Orlando https://www.linkedin.com/in/orlando-wood/ Chapters [00:00] Who Owns Your Face? [04:10] Why SAG-AFTRA Didn't Try to Stop AI [11:20] Digital Replicas, Voice Cloning & Consent [21:15] Negotiating Hollywood's AI Agreement [33:40] Copyright, Contracts & Human Performance [46:30] The Future of Acting in an AI World [58:10] Why Human Creativity Still Matters #ArtificialIntelligence #SAGAFTRA #AIActors #Hollywood #VoiceCloning #DigitalReplica #Copyright #AIEthics #FutureOfLifeInstitute #TechnicallyCreative #KoobrikLabs
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  Why We're Partnering with the Future of Life Institute 24.08.2026 4min

  🌍 Learn More About the Future of Life Institute The Future of Life Institute (FLI) is a nonprofit organization working to help ensure that transformative technologies, including artificial intelligence, benefit humanity while reducing catastrophic and existential risks. Through research, policy, public education, and collaboration, FLI brings together scientists, policymakers, technologists, and creators to help shape a safer future. 📺 Future of Life Institute on YouTube https://www.youtube.com/@futureoflifeinstitute/ 🌐 Official Website https://futureoflife.org/ If these conversations resonate with you, I highly recommend subscribing to their channel and exploring the work they're doing. 🎙️ Why We're Partnering with the Future of Life Institute This isn't just a sponsorship announcement. It's an explanation of where I stand. I'm incredibly proud to announce that Season 4 of Technically Creative is partnering with the Future of Life Institute (FLI), a nonprofit dedicated to helping ensure that transformative technologies like artificial intelligence benefit humanity while thoughtfully addressing the risks they create. Over the last few years, I've been called a hypocrite more times than I can count. Why? Because I believe the wholesale training of AI models on copyrighted creative work represents the largest copyright theft in history... and yet I also spend my career building AI products and helping creative companies adopt these technologies. To some people, those positions seem impossible to reconcile. I don't think they are. I believe we can acknowledge that artists were treated unfairly and recognize that AI is now part of our creative future. We can celebrate innovation while demanding better conversations around copyright, consent, compensation, creator rights, AI ethics, safety, risk, and responsible adoption. That's what Technically Creative has always been about. Not choosing a side. Creating a place where the difficult conversations can happen. That's why partnering with the Future of Life Institute feels so natural. Throughout Season 4, you'll hear a series of special conversations exploring AI ethics, copyright, performer rights, creative ownership, AI safety, responsible innovation, and the future of creativity alongside conversations with the founders, engineers, artists, and companies building these technologies. We're not here to tell you AI will save the world. We're not here to tell you AI will destroy it. We're here to talk to the people who are actually wrestling with what happens next In this video • Why Technically Creative partnered with the Future of Life Institute • Why I reject the "fair use" argument for AI training • Why I've been called a hypocrite • Why I still build AI products • How creative companies should think about AI adoption • Why copyright, consent, compensation and creativity belong in the same conversation • What responsible AI innovation actually looks like Whether you're an artist, filmmaker, writer, musician, creative director, entrepreneur, policymaker, or AI builder, this conversation is about finding a path that protects creativity while embracing technological progress. 📺 Subscribe for more conversations about Artificial Intelligence, AI Ethics, Copyright, Creative Industries, Entertainment, Responsible Innovation, Creator Rights, and the Future of Creativity. Visit KoobrikLabs https://koobriklabs.com Connect with Orlando https://www.linkedin.com/in/orlando-wood/ #ArtificialIntelligence #AIEthics #FutureOfLifeInstitute #Copyright #ResponsibleAI #CreativeIndustries #TechnicallyCreative #KoobrikLabs
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  The Artist, Not The AI - Cannes Winning The Real Real "Am I Real" and Gaia "Hidden Heartbreak" 18.08.2026 1t 5min

  Can AI Create a Cannes-Winning Commercial? Watch these films before you answer. 🎥 The RealReal (Silver Cannes Lion) https://www.youtube.com/watch?v=MORj7Cn1Wo0 🎥 Gaia https://shots.net/news/view/gaia-exposes-dairys-hidden-heartbreak If you're a creative company looking to future-proof your business, book a free consultation call at 👉 https://koobriklabs.com/contact/ 🎬 AI Filmmaking, Cannes Lions & Creative Craft — Don't Miss This One In this episode of Technically Creative, Orlando Wood sits down with Sebastian Strasser, one of advertising's most celebrated commercial directors and founder of Lipstick, alongside Sascha Peuckert, Executive Producer at Team One, to explore one of the biggest questions facing the creative industries today: Can AI produce truly world-class creative work? For the last few years, much of the conversation around AI filmmaking and AI advertising has focused on what the technology supposedly can't do. Then came The RealReal. Winner of a Silver Cannes Lion, it's one of the first end-to-end AI commercials that genuinely feels like the work of a master filmmaker. It doesn't just demonstrate what AI can do. It demonstrates what happens when extraordinary creative talent embraces extraordinary new tools. Then came Gaia. A film that's emotional, cinematic and deeply human. It proves something many people still question: AI doesn't remove emotion from storytelling. In the hands of great artists, it can become another way to express it. This isn't a conversation about prompting. It's a conversation about craft. About directing. About taste. About authorship. And about why the future of AI filmmaking won't be defined by the people who learned AI first. It'll be defined by the people who've spent decades mastering storytelling. Highlights • How The RealReal became one of the first AI commercials to win a Cannes Lion • Why Gaia proves AI can create genuine emotional storytelling • The difference between prompting and directing • Why craft, taste and authorship matter more than ever • How AI is changing commercial production • What agencies, brands and filmmakers can learn from these groundbreaking films If you're a filmmaker, creative director, producer, agency leader, or simply fascinated by AI filmmaking, commercial directing, advertising production and creative technology, this episode is one of the clearest conversations yet about where creative work is heading. 👉 Subscribe for more conversations about AI, advertising, filmmaking and the future of creative work. Visit KoobrikLabs: https://koobriklabs.com Connect with Orlando: https://www.linkedin.com/in/orlando-wood/ Chapters [00:00] Can AI Create a Cannes-Winning Commercial? [04:12] The RealReal: Inside an AI Cannes Lion Winner [12:40] Why Great Craft Still Wins [22:18] Directing vs Prompting [31:55] Building an AI Production Workflow [42:30] Gaia and the Power of Emotion [52:15] The Future of AI Filmmaking #AIFilmmaking #AIAdvertising #GenerativeAI #CannesLions #CommercialDirector #SebastianStrasser #CreativeTechnology #Advertising #Filmmaking #TechnicallyCreative #KoobrikLabs
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  How Disney Finds the Future: Inside Disney Corporate Innovation 11.08.2026 51min

  How does Disney stay innovative? Inside the Disney’s Innovation Team and the future of entertainment with David Min For the latest news on the Disney Accelerator, please check it out at: https://sites.disney.com/accelerator/ Technically Creative is brought to you by KoobrikLabs, the data partner for creative companies. 🏰 How Disney Finds the Future In the Season 4 premiere of Technically Creative, Orlando Wood sits down with David Min, VP of Corporate Innovation at The Walt Disney Company, to explore how one of the world's most iconic entertainment companies discovers, evaluates, and deploys emerging technologies. As the executive responsible for Disney's external innovation strategy and the Disney Accelerator, David sits at the intersection of startups, venture capital, robotics, immersive media, and Disney's creative businesses. His team connects Silicon Valley with Disney, helping identify the technologies that could shape the next generation of storytelling, theme parks, streaming, filmmaking, sports, and entertainment experiences. This conversation goes far beyond just the technologies they employ. It's about how large creative organizations stay curious, how innovation teams operate inside enterprise businesses, and why the future belongs to companies that can combine creative excellence with emerging technology. We explore Disney's approach to founders, the Disney Accelerator, startup partnerships, Imagineering, robotics, augmented reality, Unreal Engine, StageCraft, vertical video, YouTube-native storytelling, and why creator-led innovation is becoming increasingly important across the entertainment industry. 🎧 Highlights include: • How the Disney Accelerator discovers breakthrough startups • Bob Iger's vision for corporate innovation at Disney • Why Disney partners with startups instead of building everything internally • How Walt Disney Imagineering works with emerging technologies • AR, Robotics, and the future of theme park experiences • The story behind Epic Games, Unreal Engine, and StageCraft • Why vertical video and mobile-first storytelling are reshaping entertainment • Creator-led, responsible AI, and Disney's approach to emerging technology • How venture capital helps Disney identify technology trends • Why innovation starts with excitement, not education • Lessons every creative company can learn from Disney's innovation strategy Whether you work in film, television, advertising, publishing, gaming, music, or creative technology, this episode offers a rare look inside how one of the world's most innovative entertainment companies thinks about the future. 👉 Subscribe for more conversations exploring AI, creativity, media, technology, and the business of creative work. Visit KoobrikLabs: https://koobriklabs.com Connect with Orlando: https://www.linkedin.com/in/orlando-wood/ 📍 Chapters [00:00] Inside Disney Innovation [03:45] What the Disney Accelerator Actually Does [09:10] How Disney Works with Startups [17:30] Imagineering & Robotics [26:20] How Disney Evaluates New Technology [34:15] Epic Games, Unreal Engine & StageCraft [43:00] Vertical Video and the Future of Storytelling [51:10] Creator-Led AI and Responsible Innovation [58:00] Why Innovation Starts with Excitement #Disney #DisneyAccelerator #DavidMin #Innovation #Imagineering #Startups #Entertainment #Media #CreativeTechnology #TechnicallyCreative #KoobrikLabs #OrlandoWood
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  Technically Creative: Digital Hollywood Panel - AI in the Creativity Pipeline 07.08.2026 48min

  Don’t miss Digital Hollywood’s panels on the future of entertainment and media. Sign up for more information at - https://www.digitalhollywood.com Episode description Technically Creative is brought to you by KoobrikLabs, your AI transformation partner for creative companies. What happens when AI moves upstream into the creative process, before the camera ever rolls? Recorded live at Digital Hollywood: The AI & Entertainment Summit 2026, this episode of Technically Creative brings together filmmakers, producers, technologists and creative leaders to explore how generative AI is changing film development, screenwriting, ideation, visualization, storyboarding and plot structure. The conversation focuses on the part of filmmaking that can be the hardest to accelerate: turning the first spark of an idea into something structured enough to make. Orlando Wood, founder of KoobrikLabs, joins Russell Palmer, CEO & Co-Founder of CyberFilm AI and SAGA; Matt Pfeffer, Executive Producer and President of Ritual Labs; Albert Thompson, creative and digital innovation leader; Alex Gocke, VP of Sales at Largo; and moderator Annie Hanlon, Co-Founder of PLAYBOOK PLBK. Together, they examine how AI is becoming a new kind of creative collaborator. Not simply a tool for generating finished images or video, but a system for helping filmmakers explore possibilities, interrogate ideas, develop characters, visualize scenes, build storyboards and pressure-test narrative structure. The panel explores: How filmmakers and writers are actually using AI in the creative development process The emerging AI tools for screenwriting, story development and pre-production Using AI for concept visualization and storyboarding Where AI helps creativity and where human taste, judgment and experience still matter How creative companies can adopt AI without surrendering the creative process to technology Why the biggest opportunity may be using AI to make great creative people more ambitious, rather than simply making production cheaper For anyone working in film, television, advertising, production, screenwriting or entertainment technology, this is a practical look at what an AI-assisted creative pipeline is starting to look like in 2026. Technically Creative is the technology podcast for people who don’t think they’re technical, but increasingly need to understand the systems shaping creative work. Keywords: AI filmmaking, generative AI film, AI screenwriting, AI storyboarding, AI pre-production, AI for filmmakers, artificial intelligence entertainment, film technology, AI storytelling, creative AI, Digital Hollywood, AI Entertainment Summit, SAGA AI, KoobrikLabs, future of filmmaking.
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  The Hairdresser Who Ran Hollywood: Jon Peters, Part 3 "Dreaming Big is the Only Way to Dream" 15.06.2026 27min

  In this third bonus episode of Technically Creative, Orlando Wood continues his conversation with legendary Hollywood producer Jon Peters, the producer behind Batman, A Star Is Born, Caddyshack, Flashdance, Superman, and many of the biggest blockbuster films of the 1980s and 1990s. In Part One, we explored Jon Peters' unlikely journey from hairdresser to Hollywood producer through his partnership with Barbra Streisand and the making of A Star Is Born. In Part Two, we followed the rise of the Guber-Peters Company and Jon's partnership with Peter Guber, one of the most successful producing collaborations in Hollywood history. In this episode, the story shifts from filmmaking to something bigger. By this point, Jon Peters has already produced some of the most influential films of his era. A Star Is Born helped redefine movie marketing and soundtrack albums. Batman became one of the highest-grossing films of all time. The Guber-Peters partnership was reshaping Hollywood. But success was never the destination. Every achievement simply became permission to dream bigger. This conversation explores how Jon Peters thought about blockbuster filmmaking, movie marketing, soundtrack albums, intellectual property, franchising, and the business of entertainment long before Hollywood became obsessed with cinematic universes and franchise ecosystems. We discuss how A Star Is Born created a blueprint for soundtrack-driven movie marketing, why film soundtracks became a critical revenue stream for studios, and how Jon viewed movies as much more than what audiences saw on screen. The conversation eventually leads to Sony Pictures Entertainment, where Jon Peters and Peter Guber found themselves running one of the most powerful movie studios in Hollywood. And even that wasn't enough. Because while most executives saw a studio, Jon saw a launching pad. We explore: • How A Star Is Born changed movie marketing and soundtrack strategy • The relationship between Hollywood films, soundtrack albums, and blockbuster profitability • Why Jon believed the movie wasn't the only product being sold • How Wild Wild West and its hit soundtrack became a case study in entertainment marketing • The road from Batman to running Sony Pictures Entertainment • Jon Peters' vision for "Sony Land" and expanding beyond the traditional movie studio model • Superman, intellectual property, and the future of franchise storytelling • The connection between Hollywood, the UFC, Dana White, entrepreneurship, and instinct • Why Jon Peters believes success should expand your ambitions rather than satisfy them Like the previous conversations, this episode is funny, reflective, controversial, and uniquely Jon. It's also a fascinating look at Hollywood history, blockbuster filmmaking, movie producing, studio leadership, entertainment marketing, soundtrack albums, intellectual property, and the mindset that helped shape some of the biggest films of the modern era. If you're interested in Jon Peters, Peter Guber, Batman, Sony Pictures, Superman, Hollywood producers, blockbuster movies, movie marketing, or the business of filmmaking, this chapter goes deeper still. More to come.
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  Technically Creative: Live at British Arrows — AI & the Future of Craft 24.04.2026 49min

  A special live episode recorded at British Arrows. This panel explores how AI is reshaping creative work, from workflows and production systems to decision-making and craft. As more companies adopt AI tools, the real challenge is shifting from experimentation to implementation, redesigning how work actually gets done. We discuss the gap between AI adoption and real impact, why most organizations are still layering AI onto existing workflows, and what changes when you move toward AI-native systems. The conversation also looks at agents, automation, and the evolving role of creative professionals in an AI-driven environment. At the center of it all is craft. What remains human, what becomes automated, and why judgment, taste, and creative instinct are becoming more valuable, not less. Recorded live at British Arrows, this is a conversation about the future of AI in creative industries, including film, advertising, and media. Technically Creative is brought to you by KoobrikLabs, the AI transformation partner for creative companies.
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  50 Years of the Best British Advertising; with Simon Cooper and Charlie Gatsky Sinclair 15.04.2026 1t 9min

  What actually makes creative work matter? In this final episode of Season 3 of Technically Creative, Orlando Wood sits down with Simon Cooper and Charlie Gatsky Sinclair — the outgoing and incoming Chairs of the British Arrows — as the awards reach their 50th year. The British Arrows is one of the most prestigious institutions in advertising, celebrating excellence in craft, storytelling, and creative execution across film, television, and digital media. But this conversation isn’t just about advertising. It’s about craft. Taste. And the value of effort in an age where AI is making creative work faster and easier than ever. As artificial intelligence, automation, and new production tools reshape the creative industries, a deeper question emerges: What do we actually value in creative work? Because while AI can generate content at scale, the work that resonates — the work that lasts — still carries the imprint of human effort, judgment, and taste. Drawing on 50 years of advertising history, this episode explores how creative industries evolve through technological change, why audiences still respond to human endeavour, and what the future of creativity might look like in the age of AI. In this episode: The evolution of the British Arrows over 50 years Craft vs automation in the age of AI Why effort and difficulty still matter in creative work The role of taste in advertising, film, and storytelling The Young Arrows and supporting emerging creative talent How AI is changing the creator economy and media industries What the best advertising work still gets right Technically Creative is a podcast about AI, creativity, and the business of making things. Brought to you by KoobrikLabs — helping creative companies implement AI in safe, practical, and transformative ways.
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  ElevenLabs, the AI Voice Factory; with Dan Jasnow 08.04.2026 1t

  In this episode of Technically Creative, we sit down with Dan Jasnow, the Head of IP at ElevenLabs. He sits at the intersection of IP, legal, and policy at ElevenLabs and we talk about what copyright, consent, and control look like in the age of AI. Before joining ElevenLabs, Dan spent over a decade advising companies across media, entertainment, and technology on how to navigate intellectual property in a rapidly changing landscape. Now, he’s on the inside — helping shape how one of the world’s leading AI companies approaches voice, licensing, and responsible deployment. As voice becomes a primary interface for interacting with technology, the stakes are changing. Questions around ownership, authorship, and rights are no longer theoretical — they’re operational. Dan shares what actually goes into building AI systems responsibly, how companies can work directly with rights holders rather than around them, and why many of the fears surrounding AI come from a misunderstanding of how these systems are designed and controlled. Orlando and Dan explore: Why voice may become the dominant interface for AI How ElevenLabs approaches consent, licensing, and control The difference between how AI is perceived and how it actually works What changes when you move from advising AI companies to building inside one The evolving role of copyright and fair use in AI development How regulation is struggling to keep pace with innovation Why trust is becoming a competitive advantage in AI It’s a thoughtful, grounded conversation about IP, responsibility, and the future of human and machine interaction — and what it takes to build powerful technology while maintaining trust with the people it affects.
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  Influence into Industry: The Rise of the Creator Economy With Kyle Hjelmeseth 31.03.2026 58min

  He’s done $100M in creator deals. What does he know? In this episode of Technically Creative, we sit down with Kyle Hjelmeseth, CEO of GMB Digital Management, to explore how the creator economy has matured into a real industry — and what that means for entertainment, advertising, and anyone building an audience today. Because the model has flipped. Creators no longer wait to be discovered. They build audiences first — and the industry is catching up. Kyle has spent over a decade helping creators turn that attention into real businesses, facilitating over $100M in brand deals, and developing a model he calls: 👉 “monetizing the wake” The idea that creators don’t need to be steered into traditional formats — they keep creating, living their lives, and building value through everything they’ve already made. This conversation explores the evolution of the creator economy from early influencers to a structured, scalable industry — and why the most important shift isn’t technology… It’s ownership of audience. Orlando and Kyle explore: • How the creator economy evolved from “wild west” to mature industry • Why creators can now greenlight themselves • What “monetizing the wake” actually means in practice • How creators make money beyond brand deals (affiliate, licensing, content reuse) • Why traditional entertainment is adapting to audience-first thinking • The shift from gatekeepers to direct audience ownership • How creators build sustainable businesses across platforms • What brands and agencies are still learning about this space It’s a sharp, forward-looking conversation about audience, ownership, and the future of creative work — in a world where distribution is no longer the barrier, and the real advantage is knowing how to build and monetize attention.
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  Celebrating Craft in A World of Infinite Content; Danny Edwards of Shots.net 24.03.2026 1t 5min

  How do you curate infinite content? GET YOUR TICKETS TO SHOTS OUT OF THE BOX LA 22nd APRIL - https://ootb.shots.net/la-2026/ In this episode of Technically Creative, we sit down with Danny Edwards, co-editor of shots, to explore a simple but increasingly important question: How do you curate infinite content? shots has spent decades spotlighting the best work in advertising, film, and music videos — long before everything was instantly available online. Today, in a world where anyone can publish and the volume of creative output is exploding, that role has only become more valuable. Danny shares how shots evolved from VHS tapes and DVDs into a global digital platform, how editorial taste actually works behind the scenes, and why celebrating great work still matters in an always-on content landscape. This conversation gets into the mechanics of creative curation, the reality of AI in advertising, and the challenge of maintaining standards of craft when everything is available all the time. Orlando and Danny explore: • How shots became a global authority on creative work • What makes something stand out in an oversaturated landscape • The shift from physical media to always-on digital platforms • How AI is influencing the type of work being made • Why taste and curation are becoming more important, not less • How to maintain creative standards in an age of abundance It’s a sharp, thoughtful conversation about attention, taste, and creative judgment — and why knowing what matters is now the most valuable skill in the industry.
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  Who Decides What Great Advertising Is? Kevin Swanepoel from The One Club 17.03.2026 1t 1min

  In this episode of Technically Creative, we sit down with Kevin Swanepoel — CEO of The One Club for Creativity and steward of The One Show — to talk about how creative standards are defined in an industry that is constantly reinventing itself. Advertising produces an enormous amount of work every year. Campaigns, films, brand activations, social content, AI experiments. In a world where more creative work is being made than ever before, the question becomes: how do you decide what actually matters? For decades, The One Show has been one of the places where those decisions get made. Known for its emphasis on craft and creative excellence, it has helped define the standards of American advertising while supporting the global creative community through education, mentorship, and initiatives like Creative Week in New York. Kevin shares how The One Club balances celebrating great work with nurturing the next generation of creatives, why awards still play a crucial role in creative culture, and how the organization has expanded its global reach while staying rooted in craft. Orlando and Kevin explore: • How creative awards shape the culture of an industry • Why craft still matters in a world of infinite content • The role of education and mentorship in creative careers • How Creative Week brings the industry together • The challenge of curating great work in the age of AI • Why celebrating creativity is still essential for the future of advertising It’s a thoughtful and often funny conversation about taste, standards, and the responsibility of celebrating great work — at a moment when the creative industries are evolving faster than ever.
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  Is AI Killing Art?; Marco Gentile on the Invisible Contract b/t Artist and Audience 10.03.2026 1t 10min

  In this episode of Technically Creative, we sit down with director Marco Gentile of Magna Studios to explore a powerful idea about creativity in the age of AI: what he calls “The Invisible Contract.” For nearly two decades, Marco has worked as a director in advertising, crafting visually meticulous films for brands around the world. But as generative AI rapidly transforms how images, stories, and media can be produced, Marco has begun asking a deeper question — not about technology, but about the relationship between creators and audiences. His thesis is simple: storytelling has always been relational. When an audience watches a film, a commercial, or any piece of communication, they assume a human being stands behind it — someone who made choices, faced constraints, and took responsibility for the meaning being created. The challenge posed by AI isn’t just about automation. It’s about what happens to imagination, authorship, and accountability when creation itself can be delegated to machines. Orlando and Marco explore: Why storytelling relies on an “invisible contract” between creator and audience How friction and constraint shape meaningful creativity The difference between speed and meaning in the creative process Why imagination is a human faculty that must be exercised How generative AI could change the way society produces symbolic meaning What guardrails creative industries might need as AI tools evolve It’s a philosophical and wide-ranging conversation about art, authorship, and the future of creativity — and why preserving human intention may be the most important challenge facing storytellers today.
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  Create Without Permission; Jagger Waters on The Creator Economy 03.03.2026 54min

  In this episode of Technically Creative, we sit down with Jagger Waters — AI filmmaker, creator, and educator — to talk about what authorship looks like in the age of AI. While much of the conversation around AI filmmaking centers on hype or fear, Jagger is focused on something far more practical: craft. From producing nearly solo short films to blending AI with live action and traditional editing workflows, she represents a new kind of creative — one who understands cinematic language and uses AI as leverage, not replacement. As the lines blur between filmmaker and creator, Jagger is navigating both worlds. She’s building work independently, experimenting publicly, and actively helping higher education institutions understand the realities of the creator economy. Jagger shares lessons from producing AI-driven narrative work, the discipline required to move from “prompting” to directing, and why removing the pressure to monetize every idea might be the key to protecting creative voice. Orlando and Jagger explore: Why AI doesn’t replace craft — it exposes it The difference between generating and directing How filmmakers are being pushed into the creator economy What creators can learn from cinematic storytelling Why building publicly accelerates growth How to balance financial survival with creative independence It’s a grounded, forward-looking conversation about control, identity, and the future of storytelling — in a world where anyone can generate, but not everyone can direct.