Understanding IP Matters

Jaksot

• 
  A Leader in the $370B Character Licensing Boom 12.05.2026 35min

  Send us Fan Mail Character licensing is a $370 billion global industry — and most people have never heard of it. Bruce Berman sits down with David Born, CEO of Born Licensing and one of the world's leading experts in character and IP licensing for advertising. From placing Buddy the Elf in a UK supermarket ad to helping Geico license Angry Birds, David breaks down how brands use intellectual property to create instant emotional recognition in marketing campaigns. He explains how licensing dea...
• 
  How the University of Kentucky is Building AI-Forward Culture and Driving Economic Impact 31.03.2026 46min

  Send us Fan Mail Protecting intellectual property at a university should come before sharing it Ian McClure, Vice President of Research and Innovation at the University of Kentucky, makes the case that intellectual property isn't a barrier to innovation — it's the scaffolding that makes innovation possible. In a wide-ranging conversation with host Bruce Berman, Ian discusses how UK is leading a $200 million AI transformation strategy, why spinning out startups generates 50% more local economi...
• 
  Scaling IP Benefits: Tencent, the White House, and AI 03.03.2026 46min

  Send us Fan Mail Danny Marti has navigated IP from the Obama White House to the boardrooms of some of the world's most powerful companies. As President Obama's intellectual property enforcement coordinator — the so-called "IP czar" — Danny helped shape a whole-of-government approach to IP strategy. Today, as Head of Public Affairs and Global Policy at Tencent, he oversees IP protection for the world's largest trademark filer and one of the top holders of AI patents globally. This conversation...
• 
  Greenhouses for Innovation: Balancing Patent Rights and Public Good with Laura Peter 17.02.2026 43min

  Send us Fan Mail Laura Peters provides rare perspective to intellectual property awareness, having served as Deputy Director at the U.S. Patent and Trademark Office under Andre Iancu before becoming Executive Director of Research at UNC Charlotte. She tackles persistent misconceptions about patents in university settings, where publication incentives often overshadow commercialization opportunities. Peters explains how patents function as temporary greenhouses for innovators—protecting ...
• 
  AI and IP Law, A Cautious Embrace 03.02.2026 41min

  Send us Fan Mail Wayne Stacy brings a unique perspective from his role as executive director of Berkeley Center for Law and Technology. From his early days as a patent litigator to directing the Silicon Valley USPTO office and earning a Fulbright to work in Nepal, Wayne has witnessed dramatic changes in how technology affects legal practice. This conversation explores how AI is transforming legal education, the evolution of patent litigation costs, and why future lawyers need different skills...
• 
  Capital Can Transform Invention Rights 14.01.2026 47min

  Send us Fan Mail Why do many businesses prefer lawsuits over licensing deals — and what does IP capital mean for innovation? Phil Hartstein, co-founder of Soryn IP Capital and former CEO of Finjan Holdings, shares insights from orchestrating almost $500 million in licensing deals. He explains why patent licensing has shifted from corporate boardrooms to courtrooms, and discusses the economics of patent enforcement, the role of litigation finance in supporting legitimate innovators, and how AI...
• 
  3-D Chess: AI's Race for Market Share and IP Supremacy 10.12.2025 45min

  Send us Fan Mail Allison Gaul, senior counsel at BCG-X, an invention development and commercialization company, discusses the evolving AI landscape, where intellectual awareness meets real-world strategy. As both a former patent examiner and litigator with a Harvard graduate degree in business analytics, she offers insider perspectives on how companies secure IP rights, why investors now prioritize AI risk policies, and how open source licensing drives market adoption. The conversation ex...
• 
  Man of 1000 Faces: The Renaissance Journey of Eric Bear 19.11.2025 42min

  Send us Fan Mail When creativity meets intellectual property, innovation has no boundaries. Eric Bear has licensed intellectual property to all major U.S. studios and Fortune 500 companies while maintaining a successful acting career. With over 100 patents covering software and video technology, Eric's seamless expansion invention was popularized by The Matrix and licensed to Disney, Fox, and other major studios. This conversation explores how he balances roles as inventor, entrepreneur, acto...
• 
  Copyright Piracy Costs America up to $71 Billion: Hollywood Producer Ruth Vitale Speaks Out 05.11.2025 40min

  Send us Fan Mail Ruth Vitale, Oscar-winning producer and CEO of Creative Future, reveals the devastating impact of copyright piracy on America's entertainment workforce. Piracy costs the economy up to $71 billion annually and threatens 560,000 jobs across film and television. Ruth explains how small business IP protection matters for the 122,000 companies serving Hollywood, why copyright law basics must evolve for the digital age, and what IP protection strategies could save the industry. Fro...
• 
  AI Adoption Moves At The Speed of Trust 22.10.2025 47min

  Send us Fan Mail Award-winning educator and IP advocate Daryl Lim joins Bruce Berman to explore the intersection of artificial intelligence and intellectual property education. Broadcasting from Singapore, Daryl shares his global perspective on how AI is reshaping IP frameworks, from the $1.5 billion Anthropic settlement to the emergence of new data rights. This conversation examines IP leadership challenges, the role of blockchain in patent processes, and why marginalized communities need be...
• 
  Patents Don't Block Innovation, Ignorance Does 08.10.2025 42min

  Send us Fan Mail Join host Bruce Berman for an illuminating conversation with Henry Hadad, Head of Intellectual Property Rights at Bristol-Myers Squibb. This episode explores how intellectual property education and strong patent protection drive medical breakthroughs while addressing common misconceptions about IP rights. Hadad shares his unique journey from a creative family background—his uncle wrote disco classics like "It's Raining Men"—to becoming a leading voice in pharmaceutical ...
• 
  Celebrated MIT engineer and entrepreneur develops medical devices to treat cancer and other diseases 16.07.2025 42min

  Send us Fan Mail Michael Cima is a researcher, inventor and entrepreneur who has spent 40-years creating advanced medical devices that focus on diagnostics and treatments for cancer, metabolic diseases and trauma. He is also devoted educator mentoring the next generation of creators about the broad benefits of IP rights. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partne...
• 
  This Fashionista Doesn't Wear Fashion - She Covers It 04.06.2025 39min

  Send us Fan Mail Julie Zerbo is an editor, lawyer and business analyst who covers the business of fashion, including its evolving use of licensing and IP rights. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories. Subscribe on your platform of choice or visit understa...
• 
  When IP rights lose their property-like function innovation suffers 09.04.2025 41min

  Send us Fan Mail Author Jonathan Barnett argues that tilting the IP playing field to the benefit of the biggest companies is a much greater threat to innovation, business and democracy than we are willing to admit. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories. S...
• 
  AI needs the right balance of innovation and regulation to thrive 19.03.2025 35min

  Send us Fan Mail Brandie Nonnecke heads the CITRIS Policy Lab, a tech research center at UC Berkeley that focuses on IT and deep tech and explores topical issues, including personal data privacy, digital access equity, AI bias, and the influence of social media on democracy. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading i...
• 
  "Emmy Award-winning immunologist is re-making the idea of science and technology " 26.02.2025 46min

  Send us Fan Mail Dr. Bertley is a nine-time Emmy Award winning educator who believes that inventions and creative expression are for everyone, from school age children to leading research institutions. Science, technology, engineering, arts, math (STEAM) are his passion. As CEO of the leading U.S. science museum, Center for Science & Indusry (COSI), he is living it. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Underst...
• 
  "Too much AI regulation threatens competition and jobs," says former USPTO Director 05.02.2025 35min

  Send us Fan Mail Arguably the most successful USPTO Director, Andrei Iancu, worries that fear of an AI apocalyps are over blown and that too much regulation could be a bigger threat to the U.S.'s ability to compete than too little Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP s...
• 
  "Unreliable U.S. tech patents impede breakthrough innovation" 15.01.2025 37min

  Send us Fan Mail A leading patent market expert explains how the ennactment of bi-partisan IP legislation before Congress can help inventions to become more meaningful. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories. Subscribe on your platform of choice or visit underst...
• 
  Ex-war photographer helps remove the mystery from images and content 11.12.2024 36min

  Send us Fan Mail Adobe, NYT and Twitter-lead initiative uses open source software to track image origination and changes to spot fakes and prevent abuse. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories. Subscribe on your platform of choice or visit understandingip...
• 
  Policy won't save U.S. innovation; respect for property rights can 20.11.2024 47min

  Send us Fan Mail IP's leading historian and policy expert says the U.S. is undermining the model innovation rights system that it layed the foundation for in the U.S. Constitution. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories. Subscribe on your platform of choic...